25 Tools and Tips: Essential digital tactics for Public Information Officers
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25Delaina Biernstein
25 Tools and TipsEssential digital tactics for PIOs
@delainanicolePublic Relations Specialist
Alexandria City Public SchoolsSeptember 18, 2013
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This presentation can be found online at:
www.delainadesign.com/25tools
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Delaina’s 1st Rule of the Web
It’s up to YOU to learn the tools by doing, not by watching.
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1*Google Alertswww.google.com/alerts
INFORMATION & MONITORING
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2Social Mentionwww.socialmention.com
INFORMATION & MONITORING
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3*RSS Reader(AOL Reader, Feedly, Digg, TheOldReader, etc.)
INFORMATION & MONITORING
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6*Twitter Liststwitter.com/[YourTwitterName]/lists
SOCIAL MEDIA
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8Facebook Insightswww.facebook.com/[yourpagename]?sk=page_insights
ANALYTICS
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10If This Then That (ifttt)www.ifttt.com
AUTOMATION
+63 others
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Experiment and explore.
TIP #10
SocialBrite.orgSocialMediaExaminer.com
SocialTimes.comSocialMediaToday.com
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You don’t have to be a pinner.
TIP #9
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Good tools don’t make up for poor content.
TIP #8
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There are no experts.
TIP #7
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It’s OK to have a personality.
TIP #6
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Be patient.
TIP #5
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Be social.
TIP #4
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Be social... in your own life, too.
TIP #3
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...but keep them separate.
TIP #2
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Be social... every day.
TIP #1