DIGITAL CONTENTUsage of illegal sources

O

NLI

NE

C

ON

TEN

T

33% 19%31%17% 40%13%

SPAIN

25% 22%

Main digital content accessed from illegal sources

62%

87%

31%

0

45

90

56%

85%

29%

SPAIN

EU

Main reasons to choose illegal sources

69% 67% PRICE

36%

PERSONALUSE ONLY

45% 38%

ABLE TO ACCESS SINGLE ITEMS

33% FASTERTO ACCESS

Reasons to stop using illegal sources

Availability of affordable content

Bad personal experience

Risk of punishment

66%58%

21%28%

37%36%

EU

SPAIN

EU

SPAIN

EU

- Youth IP perception and online behaviour -

SPAIN

Intentionally

Unintentionally

Don’t use

Don’t know

Intentionally

Unintentionally

Don’t use

Don’t know

Films and series

Music

Games

E-books

52%

16%

45%

0

20

40

COMMUNICATING ON PIRACY AND COUNTERFEITING

Reasons to stop buying counterfeit goods online

P

HY

SICA

L

GO

OD

S

Main reasons to buy counterfeit goods online

60% 58% CHEAPER THAN GENUINE 35%

INDIFFERENCE32% 30% CAN’T TELLTHE DIFFERENCE22%

GOOD VALUE

Availability of affordable originals

Risk of punishment

Bad personal experience

27%27%

45%41%

48%45%

Bad experience of friends/family 27%

SPAIN

PHYSICAL GOODSBought counterfeit goods online

Main counterfeit goods purchased online

Your credit carddetails could be stolen 84% Counterfeit goods

and piracy are not cool42%Counterfeit goods can be bad for the environment56%Counterfeits and piracy harm creators and artists58%Counterfeits and piracycan take the job of someoneyou know

69%Counterfeit goods can be dangerous67%

You could be fined 73%

Your computer could beinfected by viruses 78%

Money spent oncounterfeit goods supports

organised crime75%

Counterfeit goods don't comewith a guarantee 73%

SPAIN

EU

SPAIN

EU

SPAIN

EU

Intentionally

Unintentionally

Don’t buy

Don’t know

Intentionally

Unintentionally

Don’t buy

Don’t know

19% 10%58%13% 68%10%

SPAIN

12% 10%

EU

33%46%

19%

Clothing

Electronics

Footwear

Jewellery and watches