Research vs research methodology - Research Methodology - Manu Melwin Joy
25. Research Methodology - I
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Using Microsoft Excel with
Business Research Methods
By
William G. Zikmund
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TITLE BAR
MENU BAR
FORMULA BAR
STANDAR D TOOLBAR
FORMATTING TOOLBAR
ACTIVE CELL
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PASTE FUNCTION
TOOLS MENU
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The Paste Function Provides
Numerous Statistical Operations
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The Statistical Function Category
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Data Analysis
Dialog Box Click on ³Tools´
Select ³Data Analysis´
Select statistical o peration
± such as Histogram
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Functions Functions are predefined formulas for
mathematical o perations
They perform calculations by using s pecific
values, called arguments
Arguments indicate data or a range of cells
Arguments are performed, in a particular
order, called the syntax.
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Functions Functions are predefined formulas for
mathematical o perations
They perform calculations by using s pecific
values, called arguments
Arguments are performed, in a particular
order, called the syntax.
For exam ple, the SUM function adds values
or ranges of cells
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Easy to Use Paste Functions AVER AGE (MEAN)
MEDIAN
MODE
SUM
STANDAR D DEVIATION
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Functions The syntax of a function begins with the
function name
followed by an o pening parenthesis
the arguments for the function
se parated by commas
a closing parenthesis.
If the function starts a formula, an equal
sign (=) is ty ped before the function name.
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The Equal Sign Then The
Function Name And Arguments =FU NCTION (Argument1)
=FU NCTION (Argument1,Argument2)
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Arguments Ty pical arguments are numbers, text,
arrays, and cell references.
Arguments can also be constants, formulas,
or other functions.
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The AVER AGE Function
Located in the Statistical Category
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Data Array The data a ppear in cells A2 through 14
A2:A14
Sometimes written with dollars signs
$A$2:$A$14
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Sum, Average, and Standard
Deviation =FU NCTION (Argument1)
=SUM(A2:A9)
=AVER AGE(A2:A9)
=STDEVA(A2:A9)
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SUM Function
Sales Call Exam ple
)9:2( A ASUM X !7
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AVER AGE (Mean) Function
Sales Call Exam ple
)9:2( A A AVERAGE n
X X
i
!7
!
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Standard Deviation Function
Sales Call Exam ple
)9:2(
1
2 A ASTD A
n
x x x s !
7!
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Pro portion =COU NT
=COU NTIF
DIVIDE COU NTIF BY COU NT
=D3/D2
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Frequency Distributions There are alternative ways of constructing
frequency distributions
COU NTIF function
HISTOGR AM function
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=COUNTIF(A6:A134,1)
=D4/D9*100
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Histogram Function Tools -Data Analysis-Histogram
Bins
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The bins are the
frequency categories
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Insert In put and Bin Ranges
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Text Labels Can Be Included or
Excluded From In put Range
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The Chart Wizard
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The Descri ptive Statistics
Function
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SEVERAL ROWS OF DATA ARE HIDDEN
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SEVERAL ROWS OF DATA ARE HIDDEN
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Correlation
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Correlation Coefficient, r = .75
Correlation: Player Salary and Ticket
Price
-20
-10
0
10
20
30
1995 1996 1997 1998 1999 2000 2001
Change in Ticket
Price
Change in
Player Salary
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Regression Analysis