25 – 28 June 2020

T H E I N T E R N A T I O N A L

C O N T E M P O R A R Y A R T S F E S T I V A L

2 5 – 2 8 J u n e 2 0 2 0Waterperry Gardens, Oxford

THE INTERNATIONALCONTEMPORARY ARTS FESTIVAL

Organised by:

ABOUT USHandmade in Britain was established in 2007 to provide a platform to support and promote design and craft talent through fairs, events and pop-ups. Starting with an autumn fair in Chelsea Old Town Hall, we have presented contemporary arts events in collaboration with well-known organisations such as Royal Botanic Gardens, Kew (Handmade at Kew) and Royal Botanic Garden Edinburgh (Handmade Edinburgh). In 2019, we collaborated with Waterperry Gardens to create a new show, Handmade Oxford, building on the legacy of Art in Action, which successfully ran for 40 years.

We are continually developing new and exciting opportunities in the world of contemporary craft and design.

In addition to our fairs, we launched an online marketplace in April 2018 to offer a new digital platform to makers.

With a passion for craft, we are committed to promoting the work of talented makers, designers and craftspeople whilst engaging new audiences.

OUR ETHOS• We support contemporary

craftsmanship

• We promote sustainable craft and design

• We focus on small creative businesses

• We provide mentoring for new businesses

• We promote quality and skill

• We increase accessibility and create new market opportunities for craft practitioners


Organised by:

Handmade in Britain is pleased to be returning to Waterperry

for the second year of Handmade Oxford, The International Contemporary Arts Festival, 25-28 June

2020.

After a successful launch in 2019, Handmade Oxford will be once

again held on Waterperry Lawns and bring together some of

the most exciting contemporary artists and makers from UK and

other countries, in a 4 day event running from Thursday 25 - Sunday 28 June 2020.

In addition to exhibitors selling their work, the festival will feature

live demonstrations by artists, artisan food, talks organised by

The Arts Society, and workshops by various organisations.

The festival will be retail oriented and will appeal to both

galleries / trade buyers along side an already informed and

highly motivated audience of shoppers, collectors, residents and

tourists.

CRAFT & DESIGN

ARTISAN FOOD

SCULPTURE

INTERIORS & LIFESTYLE DEMONSTRATIONS & WORKSHOPS

FINE ART & PRINT

The International Contemporary Arts Festival


Organised by:

HANDMADE OXFORD 2019 in numbers


Event partners:Organised by:

Book your festival tickets at handmadeinbritain.co.uk/oxford

WaterperryGardens

Craft | Fine Art | Photography | Sculpture | Slow Design | Artisan Food | Workshops | Demonstrations

27–30 June

OPENING TIMESThursday 27 - Sunday 30 June10 am - 6pm daily

VENUEWaterperry Gardens, Waterperry,Nr. Wheatley Oxford OX33 1LA

Four-day arts festival featuring over 250 exhibitors, workshops and demonstrations.

• Number of days 4

• Exhibitors 262

• Demonstrators 40

• Workshops 56

• Talks 14

• Number of visitors 7624


Organised by:

• New Site Layout plan offering easy access to all marquees

• Fans / Air circulation system introduced in all marquees to control heat in case of excessive weather conditions

• Flooring provided in demonstrating exhibitors’ marquee

• Bigger Artisan Food area

• Bigger Storage facilities for exhibitors

• Wider aisles in the marquees to avoid congestion during peak hours

• Extra ticketing options providing low-cost tickets for festival only visitors

• Covered outdoor seating areasCAR PARK

WATERPERRYHOUSE

F

E

D

C

B

A

SECURITYOFFICE

WC

WC

STORAGE

SKIP

SKIP

INTERNETHUB

FIRSTAID

REGISTRATION

FOOD STALLS

FOOD STALLS

TALKSPROGRAMME

ENTRANCE& EXIT

BAR

HANDMADE OXFORD 2020 our plan


Organised by:

VENUE:WATERPERRY GARDENS

Just a stone’s throw away from Oxford, Waterperry Gardens

is home to eight acres of beautifully landscaped ornamental

gardens and is very well known for having hosted Art in

Action for 40 years. In 1977, 51 artists and musicians took

part in the first Art in Action and 14,000 visitors arrived. In

2016, Art in Action welcomed approximately 28,000 people

over four days. Visitors came to learn, buy and enjoy the

exhibitions, classes and performances.

Building on the legacy of Art in Action, Handmade Oxford

will be held in a series of purpose-built marquees situated

in front of Waterperry House. The four-day festival will bring

together some of the most exciting makers from all over the

world, featuring contemporary craft and design, sculpture,

interiors and lifestyle, print and photography, workshops and

demonstrations, artisan food and more.


Organised by:

WHY EXHIBIT

• Major international contemporary arts festival, built on the 40 year legacy of Art in Action

• Reach an informed and affluent audience in Oxfordshire and surrounding counties

• Carefully-curated event with quality exhibitors, sharing same ethos and providing a coherent brand environment

• Extensive marketing campaign targeting a combined audience of over 250,000

• Organised by Handmade in Britain, an organisation with 13 years experience organising similar events

• Gain fantastic exposure and meet new buyers, press and industry contacts

• Be part of a very high-quality and visually-pleasing event

“Lovely setting, great variety of artists and craftspeople, high quality of work and appreciative customers. Would love to be a visitor, worth the day out.“

Ulli Kaiser, Handmade Oxford 2019 exhibitor

“Handmade Oxford is a lovely event, well organised, with a wide range of arts/crafts disciplines represented. The public was knowledgeable and interested and many of them were willing to commission and buy things which are unique, be it as presents for others, themselves or to add to their particular collection.”

Wytske Lazenby, Handmade Oxford 2019 exhibitor

“It was a great show set in a beautiful location, and I am looking forward to exhibiting again next summer”

Alexandra Aurum, Handmade Oxford 2019 exhibitor

You will see a consistent ethos of Handmade in Britain throughout and we are continually developing distinguishing characteristics for which our events are loved and respected by the exhibitors.


Organised by:

OUR YEAR-ROUND MARKETING CAMPAIGN

Handmade Oxford will be targeted to reach a highly-affluent audience in Oxfordshire and surrounding counties through our collaborative press, marketing campaign and promotion with our partners and supporters.

• Promotional campaign which will include direct marketing, digital marketing and PR

• Media partnerships and advertising campaigns with specialist publications, local and national press

• Stand-alone event page on handmadeinbritain.co.uk featuring individual exhibitor listings complete with an image

• Flyer distribution in all major Oxfordshire venues, galleries, libraries, museums, cafes, restaurants and universities

• Door-to-door flyers targeted to key affluent residential areas in Oxfordshire

• Inclusion in high-quality show magazine available to visitors during the festival

• Event listed on arts, events, regional and lifestyle websites

• Digital cross -promotion with media partners and supporters, specialist groups and organisations totalling over one million

ALL INCLUDED AS A PART OF EVERY EXHIBITOR PACKAGE


Organised by:

VISITORS

• 65% – 50 years and older

• 25% – 34 - 49 years

• 10% – under 34 years of age

“Contemporary setting and a great quality of exhibitors and art.”

Oliver, Handmade Oxford 2019 visitor

“Great variety of disciplines and demonstrations. Would love to see bigger event next year.”

Anna, Handmade Oxford 2019 visitor

“Well organised event, great atmosphere and quality throughout the show.”

Helen, Handmade Oxford 2019 visitor


Organised by:

ARTS THREAD - EMERGING TALENTSEXHIBITOR PACKAGE

1.5 x 1m stand: £495 + VAT

Please allow for the thickness of the wall panels in the size requested (approximately 5.5cm each). There is a half metre partition wall between each stand as you will be exhibiting as part of Arts Thread. Two spotlights are included as part of this package, with additional stand electrics available to purchase in advance of the show.

What’s included

• A ready built stand with white wooden shell scheme, floor covering and name board

• 2 spotlights

• 24-hour security at the event

• Complimentary tickets for your buyers

• Year-round marketing campaign

• Catalogue entry and online entry

ADDITIONAL STAND ELECTRICS WILL BE AVAILABLE TO PURCHASE


Organised by:

ACCOMMODATION - CAMPING FACILITIES AT WATERPERRY GARDENSHandmade in Britain is pleased to be able to offer camping facilities to Handmade Oxford exhibitors, on site at Waterperry gardens.

• £20 per adult per night (children under 14 FREE)

• Camp between Tuesday 23 June - Monday 29 June 2019

• Book up to six nights camping (minimum four nights)

• Exclusive exhibitor-only camping (families welcome)

• You will be required to bring your own tent/s or campervan/caravan and camping equipment

• Shower and toilet facilities available

• Covered area with microwave and kettles for making hot drinks and heating food (no other electricity points will be provided)

• Gas camping stoves are permitted

• Barbeques and campfires permitted in roped off area

• Dogs/other small pets welcome, but must be kept under control and on leads. Please note that pets are not allowed in the formal gardens or Handmade Oxford event.

• Free overnight car parking (one vehicle per couple/family)

• Opportunity to park next to your tent if preferred


Organised by:

CONTACT US

Piyush SuriCreative [email protected]

Alis ClementEvents [email protected]

Handmade in BritainUnit 10, Old Paradise Yard20 Carlisle LaneLondonSE1 7LG

+44 (0) 20 3490 6556

handmadeinbritain.co.uk @handmadebritain

For all queries about Arts Thread - Emerging Talents contact:

Katie [email protected]

mailto:piyush%40handmadeinbritain.co.uk?subject=

mailto:alis.clement%40handmadeinbritain.co.uk?subject=

mailto:handmadeinbritain.co.uk%20?subject=

mailto:katiedominy%40artsthread.com?subject=

25 – 28 June 2020

Documents

Transcript of 25 – 28 June 2020