24th GBG Dhaka - Latest in E-Commerce

24th GBG Dhaka meetup

Latest in E-Commerce

Monday, March 31, 2014 Dhaka, Bangladesh

Event Sponsor:

&

present

Welcome from GBG Dhaka & BASIS (5 min)

Bikroy.com (10 min) Martin Malmstrom, Head of Bikroy, & Eshita Sharmin, Marketing Manager

HungryNaki.com (10 min) Tausif Ahmed, COO, HungryNaki

DirectFreshBD.com (10 min) Mishal Karim & Sam Bretzfield, Founders, Direct Fresh BD

Payza Bangladesh (5 min) Faria Samreen Nizam, Head of Sales & Marketing, Payza

Rocket Internet pt 1 – CarMudi.com.bd & LaMudi.com.bd (10 min) David Zwagemaker, Managing Director, LaMudi & CarMudi Bangladesh

Rocket Internet pt 2 – FoodPanda.com.bd & Kaymu.com.bd (10 min) Ambareen Reza, MD, Food Panda Bangladesh & Bertrand Desier, MD, Kaymu Bangladesh

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A Y’ S A

G E N

D A

AjkerDeal.com (10 min) Debashis Phani, Head of Operations, Ajker Deal

ChalDal.com (10 min) Waseem Alim & Zia Ashraf, Founders, Chal Dal

Message from Sponsor: Unifox (5 min)

Panel Discussion on E-commerce (15 min) Moderated by Shameem Ahsan, President of BASIS & CEO of Akhoni.com

Refreshments & Networking

T O D

A Y’ S A

G E N

D A

Source: “It’s time for e-trading”. The Daily Star, March 29, 2014. http://www.thedailystar.net/its-time-for-e-trading-17736

Welcome Note

GBG Managers Nash Islam

Salman Hossain

Shameem Ahsan President, BASIS

GBG’s Objectives

Increase adop%on of internet technologies amongst Bangladeshi organiza3ons. Plan events that appeal to a wide variety of key audience segments – e-‐commerce, marketers, students, women, mappers & more Build a community that gets to know each other by hos3ng atleast 1 live event per month

Our Team GBG Managers

Advisor

Google’s Objective with GBG

Build a non-‐technical community run by local volunteers to share knowledge and best prac3ces for internet technologies. The GBG is an experimental ini3a3ve started in 2012, and is based on the success of the Google Developer Groups worldwide, where developers meet to discuss building applica3ons with Google products. See detailed informa3on on GBG on Google’s official GBG page

GBGs Worldwide

150+ GBGs worldwide

30+ GBGs in South & Southeast Asia Nearby GBGs include Pakistan, India, Sri Lanka, Thailand, Indonesia, Malaysia, Cambodia, Vietnam & Philippines

Our Events

See pictures and presenta3ons on our Blog, Google+ & Facebook page.

We’ve organized 20+ successful events so far, reaching more than 1000 local digital professionals, entrepreneurs & changemakers. We are a community of technology thought leaders

GBG Dhaka 2013 Events •  Jan 6 – E-‐Commerce Hour & Startup Weekend Mini Bootcamp

•  Feb 1 – Building Brands with Digital

•  Feb 16 – Educa3on & Collabora3on Online

•  Mar 29 – Mapping Bangladesh

•  April 25 – GBG @ PMO Innova3on Adda

•  May 10 – Mapping Experts Meetup

•  May 21 – Empowering Project Management with Web Tools

•  June 1 – Women on the Web Workshop #1

•  June 30 – Student Leaders Workshop

•  Sep 7 – Mapping Banani #1

•  Sep 8 – Dhaka’s Tech Communi3es

•  Sep 14 – Mapping Banani #2

•  Nov 3 – How to Make a Good Website

GBG Dhaka 2014 Event Roadmap •  Mar 22 – Intro to Mapping

•  Mar 26 – Hangout Training: Adver3se on the Web

•  Mar 27 – Search Trends product training

•  Mar 30 – Search Trends product training

•  Mar 31 – Latest in E-‐Commerce

•  Apr 12 – gDay Bangladesh

•  AND LOTS MORE!

Bikroy.com

Martin Malmstrom, Head of Bikroy Eshita Sharmin, Marketing Manager

GBG Dhaka March 31, 2014

Our goal is to create real value for Bangladesh

“Our mission is to help people in Bangladesh to make great deals, by creating the by far largest and most easy-to-use online marketplace.”

Ranking in Bangladesh. Source: Alexa.com

Website Alexa ranking

Prothom-Alo 5

Banglanews24 6

BDnews24 9

Kalerkantho 13

Banglamail24 14

Bdjobs 15

Priyo 16

Bikroy.com 17

Techtunes 20

Poriborton 22

Natun barta 23

Mzamin.com 25

Hello-today 30

Risingbd 31

We are one of the most popular local websites

We asked what Bengali people first came to think of when saying the word online – Facebook and Google dominates

1. Facebook 38%

2. Google 34%

3. Gmail 5%

4. Bikroy.com 4%

Top of mind awareness

Source: Sirius Marketing (2014)

Leaderboard (on search page)

Skyscraper (on search page)

Square (on detailed view)

Mobile leaderboard (on mobile search page)

We just started to sell online banners

We just sost-launched our first premium service with fantastic result

•  Your ad will be highlighted in yellow and be bumped up to the top every 6 hours for 7 days

•  Highlighted ads stand out, and “newer” ads get more visitors = more buyers for your product

•  50 transactions within the first 3 days

Thank you for your attention!

HungryNaki.com

Tausif Ahmed COO, Hungry Naki

DirectFreshBD.com

Mishal Karim & Sam Bretzfield Founders

Direct Fresh BD

WELCOME TO DIRECT FRESH PREMIUM GROCERIES TO YOUR DOORSTEP

WWW.DIRECTFRESHBD.COM

ABOUT DIRECT FRESH •  Launched in January 2014 as the first company of its kind in Bangladesh

•  Leading supplier of premium food to households and businesses in Dhaka

•  Leverages expertise in marketing, technology and superior customer service

•  Team has 50+ years combined experience in retail, tech, food, and logistics

DHAKA’S FOODIES LOVE DIRECT FRESH

“Already tried and approved! I like the delivery…so convenient…

And the variety of the products! Looking forward to the cheese

crottin petit berger tomorrow’” -Stephanie

DIRECT FRESH ONLINE •  Evolving state-‐of-‐the-‐art world class website -‐ Made in Bangladesh!

•  Digital inventory, warehouse, delivery rou3ng and CRM soeware

•  Superior customer service and response

•  Orders processed and delivered by COD within 24 hours. (Free

Delivery!)

•  Current household delivery service to: Gulshan, Banani, Baridhara

•  Expanding delivery radius and launching mobile app in mid Q2

•  Currently supplying a unique mix of:

•  Dry, frozen, and chilled imported products

•  Premium local food and beverages

INFRASTRUCTURE

•  Direct Fresh has two warehouses: •  Essen3al Perishables (Gabtoli) •  Imports and processing (Airport)

•  Direct Fresh has more then: •  100 tons of refrigerated and frozen storage capacity •  10,000 sqe of dry storage

•  4,000 sqe of processing and packaging space •  Hot water treatment processing for fruits and vegetables

•  Access to 6 refrigerated and 3 non-‐refrigerated vehicles

ESSENTIAL PERISHABLES A joint collaboration between DIRECT FRESH & FASAL

•  Great selec3on of seasonal and locally sourced fruits, vegetables, and fish. •  Guaranteed Formalin, Carbide, and Chemical Free -‐ Safe to Eat for children and

adults.

•  Transported directly from partner farms and

fisherman to maintain quality.

•  Fewer middlemen means compe33ve pricing and

higher margins for farmers.

ESSENTIAL PERISHABLES WAREHOUSE

ESSENTIAL PERISHABLES operates a facility capable of handling hundreds of tons of produce everyday using interna3onal best prac3ces. We maintain a “cold-‐chain” that leverages refrigerated trucks and chiller rooms to protect and preserve food from the farm to customer. The ESSENTIAL PERISHABLES warehouse includes thousands of square feet of processing, packaging, as well as a hot water treatment plant which helps to naturally and safely ripen and preserve fruits.

ESSENTIAL PERISHABLES staffs receiving and weighing produce

Washing and processing of vegetables

Team mee3ng to discuss how to bener serve our customers

Over 60 tons of chiller space to store vegetables and fruits

GROCERIES FROM UNITED KINGDOM •  Leading brands from around the world.

•  Superior logistics and cold chain technology.

•  No damaged or expired products.

•  Same supplier as used by Tesco and Sainsbury’s.

DIRECT FRESH PREMIUM •  Fresh meat, fish, cheese, produce, and more.

•  Shipped weekly from Paris, France

•  Custom orders and concierge service available.

THANK YOU

Payza Bangladesh

Faria Samreen Nizam Head of Sales & Marketing

Payza Bangladesh

The E-commerce Solution

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Global Presence

Payza localized banking country

Payza supported country

United States Dollars

Canadian Dollars

Bulgarian Lev

Czech Koruna

Danish Krone

Euro

Hungarian Forint

Lithuanian Litas

Norwegian Krone

Polish Zloty

Pounds Sterling

Romanian Lei

Slovakian Koruna

Swedish Krona

Swiss Francs

South African Rand

Hong Kong Dollars

Malaysian Ringgits

Singapore Dollars

Australian Dollars

New Zealand Dollars

22 Currencies in 197 Countries

2012

The Bangladesh Chapter

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The Launch :

March December

Facilitating Bangladeshi E-commerce

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2 Years of local

Experience

Facilitate

E-Commerce Local

+ Aims to

through the Bangladesh E-wallet System

What it means for Bangladesh

The Bangladesh E-‐wallet System will be specializing in the following service areas:

E-‐Commerce Processing

RemiKances

Corporate Disbursements

U%lity Bill Payment

Peer-‐to-‐Peer Transfer

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The experience further includes

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Paying online with Real Time Processing Multiple Top Up

Increased Flexibility

Dispute Resolution

Protected & Secured Personal Informa3on that is never shared

Merchants can accept payments via Payza and take advantage of large user base

Interna3onal customers can remit directly to another e-‐wallet it BDT free of cost

Access High Quality Value Added Services

Payza.com

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Intrigued? Feel free to connect!

Rocket Internet pt 1 LaMudi.com.bd

CarMudi.com.bd

David Zwagemaker Managing Director

LaMudi & CarMudi Bangladesh

Alexander Keil Co-Founder

LaMudi Global

Jakob Gillmann Global Venture Developer

CarMudi Bangladesh

174 Ventures

15 Years Track record

>22,000 Employees

40 Countries

Rocket Internet is the world’s largest internet incubator, boos3ng various businesses with a global presence

In Bangladesh, Rocket is building four ventures using an interna3onal management team

Introducing the #1 Global Real Estate Platform

LAMUDI REAL ESTATE SEEKERS

COMPANIES

PRIVATE INDIVIDUALS OWNERS

AGENTS & DEVELOPERS

REAL ESTATE OFFERERS

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Lamudi is a website that brings together people that seek and offer real estate

Lamudi dis3nguishes itself from other real estate marketplaces by offering ease-‐of-‐use and focusing on quality and trust

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5 1

2

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4

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All lis3ngs have high-‐quality pictures, floor plans or even videos

Detailed descrip3on with addi3onal info about the lis3ng and the area

Informa3on on 20+ criteria, allowing customers to filter easily to their needs

People can search for specific loca3ons through Google Maps integra3on

Lamudi only adver3ses lis3ngs from cer3fied and verified sellers

Moreover, Rocket’s interna3onal exper3se gives Lamudi various compe33ve advantages

• State-‐of-‐the art, highly user-‐friendly website

• Dedicated mobile website and iOS/Android apps to be launched soon

Product quality 1• Intricate data on real estate markets in other emerging economies

• Weekly knowledge sharing on various topics by 20+ countries

Interna%onal reach 2

• World-‐class SEO-‐team in Berlin-‐based HQ

• Unmatched database and analy3cs to op3mize Google search rankings

SEO 3• Central team includes key former employees from Zillow, Immoscout, etc.

• Local opera3ons are carried out by top graduates from NSU, IBA, BRAC, etc.

Team 4

powered by:

The #1 marketplace for vehicles in Bangladesh

CARMUDI generates high quality leads for businesses and enables vehicle buyers to choose from thousands of different op3ons online. We open a new market segment for businesses and help vehicle seekers to make the smartest decision

CARMUDI is the #1 online platorm to buy and sell vehicles in Bangladesh

53 STRICTLY CONFIDENTIAL 53

CAR SEEKERS

COMPANIES

§  ADVANCED CAR CLASSIFIEDS ONLINE MARKETPLACE

§  ADVANCED ADAPTATION OF SUCCESSFUL CAR

CLASSIFIEDS ONLINE MARKETPLACES AUTOSCOUT24 (GERMANY) & AUTOTRADER (UK)

§  FOUNDATION AND PROJECT KICK OFF IN Q4

2013 IN BANGLADESH

§  INDEPENDENTLY MANAGED BY A DEDICATED TOP FOUNDING TEAM OF LOCAL PROFESSIONALS, SUPPORTED BY EXPERTS FROM ROCKET INTERNET

§  OFFICES IN DHAKA AND CHITTAGONG, MORE CITIES IN PROGRESS

§  GLOBAL NETWORK OF CARMUDI-‐OPERATIONS IN 10+ COUNTRIES (PAKISTAN, VIETNAM, INDONESIA ETC.)

CARMUDI CAR OFFERERS

PRIVATE INDIVIDUALS INDIVIDUAL CAR OWNERS

CAR DEALERS

Due to an interna3onal team and network, CARMUDI shows enormous growth. With our premium services we sa3sfy hundreds of business owners and thousands of car seekers every day!

CARMUDI is the online marketplace specializing only in cars

54 STRICTLY CONFIDENTIAL

Top car brands available on Carmudi Top showrooms listing on Carmudi

Strong brand-building at the heart of Bangladesh´s vehicles industry through shop co-branding Partnerships already in place

Rocket Internet pt 2 FoodPanda.com.bd &

Kaymu.com.bd

Ambareen Reza Managing Director

FoodPanda Bangladesh

Bertrand Desies Managing Director Kaymu Bangladesh

© 2013 ECART Services Pakistan (PVT.) Limited. All rights reserved. Material may not be published or reproduced in any form

without prior wrinen permission.



LARGEST GENERAL MERCHANDISE ECOMMERCE PLAYER IN ASIA – LAUNCHED MARKETPLACE RAISED 100M IN FUNDING

AQUIRED BY EBAY FOR $50M AFTER FIRST 6 MONTHS – A TREMENDOUS SUCCESS STORY WHICH IS BEING REPLICATED WORLDWIDE. BIGGEST ONLINE FASHION STORE IN ASIA – LAUNCHED MARKETPLACE RAISED 100M IN FUNDING

LARGEST GROWING ECOMMERCE PLAYER IN AFRICA – LAUNCHED MARKETPLACE RAISED $35M IN FUNDING

FASTEST GROWING ECOMMERCE PLAYER IN INDIA – LAUNCHED MARKETPLACE RAISED $50M IN FUNDING

KAYMU BENEFITS FROM ROCKET INTERNET’S GLOBAL KNOWLEDGE OF THE MARKETPLACE MODEL



The Buying Process

2 3

CS

IN

FOR

MS

S

ELLE

R

THE KAYMU MODEL: HOW IT WORKS



KAYMU NOW: 22 VENTURES AND COUNTING !



§  REDUCED COST ASSOCIATED WITH MERCHANDISING, CUSTOMER CARE, AND INVENTORY MANAGEMENT

§  UNPARALLELED REACH TO CONSUMERS AT REDUCED COST

§  BETTER UNDERSTANDING OF CONSUMER BEHAVIOR

§  IDENTIFICATION OF CONSUMER’S PROBLEMS §  NO COST HIGHLY EFFECTIVE BRAND

INTRODUCTION §  ENORMOUS OPPORTUNITIES FOR DATA MINING §  STRATEGIC MARKETING FOR BRAND VALUE

CREATION

ADVANTAGES OF SELLING ON KAYMU.COM.BD



AT KAYMU.COM.BD OUR FOCUS IS VERY CLEAR: WE TAKE A CUSTOMER-CENTRIC APPROACH TO SERVICE

PRICE COMPARISON

ASSORTMENT

CONVENIENCE

SERVICE



REASONS TO LIST YOUR PRODUCTS ON KAYMU.COM.BD

WE FOCUS ON CUSTOMER SERVICE

WE TAKE CARE OF ALL THE LISTINGS

WE MANAGE THE CAMPAIGNS

WE PROVIDE LOGISTICAL SUPPORT



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ADVANCED SMART FILTER SYSTEM

QUICK & EASY LISTING PROCESS

SOCIAL NETWORK INTEGRATION

OPTIMIZED MOBILE VERSION FOR BETTER CUSTOMER SATISFACTION

KAYMU’S USER FRIENDLY INTERFACE MAKES THE ENTIRE SHOPPING EXPERIENCE EASY AND CONVENIENT

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Online food delivery market place foodpanda is the fastest expanding Rocket Internet venture

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WHAT IS FOODPANDA? BENEFITS FOR BOTH RESTAURANTS AND CUSTOMERS

WE BRING TO OUR CUSTOMERS THE CONVENIENCE OF GETTING FOOD DELIVERED WHILE GIVING THE RESTAURANTS AN ONLINE PRESENCE AND BRINGING THEM

NEW CUSTOMERS AND REVENUE !!

OVER 22,000 RESTAURANTS IN 41 MARKETS

OVER 3 MILLION ORDERS PROCESSED TILL DATE

CUSTOMERS CAN ORDER VIA ONLINE, PHONE OR APP

(Ios/ Android)

WHO WORKS WITH US? BOTH INTERNATIONAL PLAYERS AND LOCAL STARS TRUST US

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INTERNATIONAL BRANDS LOCAL STARS (EXEMPLARY)

HOW TO ORDER? ORDERING FOOD ONLINE – CUSTOMER JOURNEY

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When the food ordered isn’t from Foodpanda !!

TO CONCLUDE

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JOHN SALESMAN [email protected] +66 12 345 6789

THANK YOU FOR YOUR TIME!

Rokomari.com

Mahmudul Hasan Sohag Chairman

Onnorokom Group

Bangladeshi Largest Online Bookstore

Our Services

Cash on Delivery

Only 30 Tk. shipping cost for any amount of books

Site Statistics:

�  Book Titles: 80 thousands (Both local & foreign)

�  Book Category: 50

�  Authors: 15 thousands

�  Publishers: 1100

�  Registered Customers: More than 60 thousands

Rokomari.com in 2013

•  We successfully delivered 48,000 orders to

our customers in 2013

•  In number of books, we provided more than

1.7 Lakh books to our customers.

•  Growth rate was slightly above 100% in

comparison with 2012

•  2014 even seems more potential

Team & Members (Many new faces)

◦  We have 9 different teams with 53 full time members

�  Technical Development Team (3)

�  Graphic Design Team (2)

�  Merchant Management Team (4)

�  Data Management Team (5)

�  Supply Chain Management Team (18)

�  Customer Management Team (7)

�  Branding , Marketing & Sales Team (6)

�  Events & PR Team (5)

�  Accounts & HRM (3)

◦  10-30 other members work as part time or contact basis

Site Features (New)

�  External (for users): ◦  Text and Foreign Books

◦  Improvement of Searching Option

◦  Card Payment

◦  Abroad Shipping Started (USA, UK, Canada, Australia, Finland, UAE, India etc.)

◦  Emergency Delivery introduced

◦  Call center (16297)

◦  Look Inside (ongoing)

◦  Recommendation (ongoing)

◦  Writer Page (ongoing)

Site Features(New) [continued…]

�  Internal ◦  Automated catalogue management system

◦  Dashboard for supervisors

◦  Inventory & accounts management system

◦  Publisher panel and writer panel

◦  Automation in supply chain management system

◦  More delivery channels and payment option added

◦  No paper policy for customer care

◦  Automated Stock Suggestion (ongoing)

◦  Automated weight measurement (ongoing)

Ø  40,000 Entry of new Books

Ø  Categorized books to make the website more user

friendly and navigable

Ø Started working on “Report Incorrect Information”

Ø Add ISBN Number of books

Ø  Come under agreement with some importers to get

foreign books more easily within short time.

Ø  Give access to publisher panel so that they can manage

update of their own books .

Ø  Take steps to reach students within favorable price of

medical engineering university and school college

books.

Ø  Start working with new product line.

•  Core campaign in official Facebook page with almost 5 Lacks

of people

•  More than 50% books published in Boi Mela mentioned our

name inside

•  More than 100 advertisements in famous newspapers and

magazines

•  Online advertisement through G&R, Google, Techtunes,

Prothom Alo and popular websites

•  Event with famous artist, band, TV stars

•  Collaboration with news media, FM Radio etc.

Some Branding Issues ( Past 1 year)

•  Event with best writers of Bangladesh

•  Arrange many program including Quiz, Book Review, Writing

Contest through the year

•  Sponsored in more than 100 events in School, College and

Universities

•  Including Prothom Alo, Kaler Kantha, Ittefaq, Jugantor many

other famous daily newspaper published more than 20 features

regarding Rokomari.com

•  Top ranked online news portal including banglanews24.com,

bdnews24.com, bamglamail24.com and others published more

than 800 articles/features on Rokomari.com

Some Branding Issues ( Past 1 year) [continued…]

Our upcoming plans

�  Product: ◦  eBook (already published in beta version)

◦  Science Experiment Kits

◦  Cycle Accessories

◦  Stationeries

�  For Better Bangladesh ◦  “Boi Moner Poridhi Baray”campaign ◦  Reading Habit: Reading in Bus , Unlimited book for free

◦  Rokomari Cricket Team

◦  Collaboration: Sponsored Shipping

Thanks for staying with us…

AjkerDeal.com

Debashis Phani Head of Operations

Ajker Deal

ChalDal.com

Waseem Alim & Zia Ashraf Founders

ChalDal.com

What do we do?

Why start with groceries?

•  Because we are dumb. No Seriously. •  It has failed almost everywhere. Most successful in UK, but s3ll not profitable.

•  8000 SKUs. Deal with temperature, expiry dates etc.

•  Things going for us •  Popula3on Density = faster deliveries = cheaper per order •  Low labor cost = cheaper deliveries, low burn •  $5.5 billion grocery market in Dhaka

•  $200+ million spent on Flipkart => revenue $10 million/month

•  $10 million spent of Bigbasket => revenue $2 million/month

What’s important in our business?

• Quality. Quality. Quality. •  Time. Can we deliver before 11 am in the morning. •  Ease of using the site??? • Price? Not really, but people like to complain.

How are we doing?

• Well sales are increasing…

•  Complexity follows power law

•  Deploy back-‐end soeware! •  Training, re-‐training, training

•  Are we just a logis3cs company??

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Jul Aug Sept Oct Nov Dec Jan Feb Mar*

Total Sales (Tk.)

Unanswered Ques;ons

• How long do we need to be in the trench? •  10 Years? 5 Years? •  How far can we stretch the margins?

• When can we grow outside Dhaka? • How do we fund it?

•  15% cost of capital •  Land prices are crazy

• How do we handle order spikes?

What we need to think about?

• How far can we stretch the copy/paste model? What really is our “crea3ve” contribu3on?

• What do we do for/with payments?

• Where does the Govt. fit in all this? Who designs the laws?

•  Save the consumers vs. grow the tech industry

• Poor country vs. the next silicon valley

Message from Sponsor

Shourav Islam CEO, Unifox Group

Panel Discussion on E-Commerce

Shameem Ahsan President, BASIS

THANK YOU !!

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24th GBG Dhaka - Latest in E-Commerce

Internet

Transcript of 24th GBG Dhaka - Latest in E-Commerce