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Transcript of 24.folleteria
Before&After ® XiBAmagazine.com U
Continued Design a story-style brochure 0651
Fold—and unfold—a single sheet into an appealing, narrative-like presentation. Continued
Design astory-style
brochure
Before&After ® XiBAmagazine.com U
2 of 10 Design a story-style brochure 0651
Design a story-style brochureFold—and unfold—a single sheet into an appealing, narrative-like presentation.
. . . open once . . .
. . . then twice.
One sheet, big impact Unfolding a legal-size sheet reveals your story in a natural, step-at-a-time sequence. Semi-abstract cover (inset above) beckons the reader in. Open once (right, top) to a beautiful yard, where a narrative panel introduces the business. Open twice (right, bottom), and photos, captions and text appear that explain in detail.
Front cover . . .
The best books, plays, songs and speeches are in a storybook format—they have a beginning, a middle, an end, each building to the next, and all the parts tie coherently together. It’s easy to put this engaging style to work in a small brochure. Fold and design your sheet so the reader sees your presentation in sequence.
Each space tells a different part of the story, and all share a common style. It’s inexpensive, it feels big, and it’s fun to make. Here’s how.
backyard escapes
LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE
ESCONDIDO, CA 95673
T: 702.555.7924F: 702.555.9647
www.backyardescapes.com
Before&After ® XiBAmagazine.com U
3 of 10 Design a story-style brochure 0651
Design a story-style brochure 3 of 10
backyard escapes
LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
T: 760.555.7924F: 760.555.9647
www.backyardescapes.com
The company name is confidently small but has plenty of presence. Three reasons: It’s 1) in the middle of the page, 2) alone in the green field, and 3) framed by the fountain.
Start with the coverThe cover has two jobs: it must introduce (Hi, we’re . . .) and invite (Come in!). To do this visually, make the photo do some of the work. Here, it hints at more to come.
It’s the front door To choose an image for your cover, think of a portal or a gate-way. Above, the closely cropped fountain suggests an arch that puts the reader in a “doorway,” and its soft-focus back-ground hints at the beauty beyond. This is ideal. Then place the name directly in the reader’s line of sight (right, top).
backyard escapes
LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
Lowercase Roman type says casual with-out appearing frivolous or insignificant.
Small, bold, UPPERCASE is a
visible counter-weight.
The text block is straight on the right, ragged on the left. The straight side “con-nects” it to the page edge, and the ragged side “connects” it to the fountain, whose curves it follows (left). Similarly, the type-styles (above) include an irregular, serif name and a crisp, sans-serif description.
backyard escapes
LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
T: 760.555.7924F: 760.555.9647
www.backyardescapes.com
Before&After ® XiBAmagazine.com U
4 of 10 Design a story-style brochure 0651
Design a story-style brochure 4 of 10
Make it big By completely filling the page, the beautiful backyard presents a grand, inviting image. The wall-to-wall cropping conveys a sense of outdoor spaciousness by avoiding the confining effect of a frame. The image stops at the flap but appears to go further (above); the promise of more beckons the reader to open the flap.
Open once . . .and the reader “walks through the door” into a beautiful welcome. Typeset an introduction on the flap, which, unlike a static page, actively suggests more to come.
Dual-function flap works as an introduction and the next “door.” The narrow text block is aligned both left and right, or justified, which emphasizes its height and complements the flap. Very wide line spacing slows the reader to a conversational speed. The green color is eye-droppered from the photo, so it automatically coordinates.
Original Cropped
Image and text together can be more than the sum of their parts. To make the most of their strengths, let the photo speak for itself, while you in narrative speak directly to the reader.
Wide line spacing (leading)
Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart
that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape
and behast the thin chack. “It has
larch to say fan.” Why? Elesara and
order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp
net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic.
O U T D O O R L I V I N G
Before&After ® XiBAmagazine.com U
5 of 10 Design a story-style brochure 0651
Design a story-style brochure 5 of 10
White as a color White is often thought of as a passive backdrop, but this layout clearly shows that white will work like any other color; the white col-umn (above) looks like a column, not the unprinted paper that it actually is.
Backyard features Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.
Four steps to a backyard escape
Open twiceInside is what the reader has come to see. With the brochure open flat, four more images and captions plus a complete narrative describe the product fully.
Group the new photos A huge difference in scale—one very BIG photo and four small ones—allows five simi-lar images to share the space peacefully. Note that the small photos are all one size and tightly set in a column, which amplifies their pres-ence and keeps the layout beautifully organized.
Hairlines
Wide Medium Narrow
Our eyes follow sequence Above, wide, medium and narrow columns make the design dynamic by moving the eye left to right; same-width columns would be static. Our eyes also recognize visual rhythm, seen here in the alternating dark-light-dark columns.
Before&After ® XiBAmagazine.com U
6 of 10 Design a story-style brochure 0651
Design a story-style brochure 6 of 10
Beautifully, simply designedThe three-column design is pleasing to see and easy to read. And it’s as simple as it looks; columns run top to bottom with no zigs, zags, overlaps, borders or other gizmos.
Backyard features Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.
Four steps to a backyard escape
Impressum (above) is a faintly quirky serif type-face whose irregular thicks and thins and halting rhythm resemble the organic shapes of nature yet read comfortably. The black text follows the rule, “color attracts, black explains,” and makes it clear it’s intended to be read. The two captions are an exception; while their type specs match, color difference (black/white) is needed for contrast.
backyardOne of the best places to find respite from the outside world
is your backyard. There, surrounded by greenery, fragrant
flowers, and objects you love, you can relax and reconnect
For continuity, the type color matches the previous flap.
Backyard features Texture flasp net exating end mist Spaff forl isn’t cubular but leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Bold head
Before&After ® XiBAmagazine.com U
7 of 10 Design a story-style brochure 0651
Design a story-style brochure 7 of 10
Backyard features Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.
Four steps to a backyard escape
Wrap it upEnd on the back with a call for action. In this case, an appealing face conveys a change of voice. Sustain continuity by carrying typefaces, styles and colors all the way through.
Organic counterpoint (Left and above) Stackable, movable rectangles organize any space easily; on the back, the irregular silhouette provides eye-pleasing difference; her green outfit sustains continuity.
Inside
Give us a call
Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and
flasp net exating end mist of
it snooling. Spaff forl isn’t
cubular but quastic, leam
restart that can’t prebast.
It’s top, this fluant chasible.
Silk, shast, lape and hast
the thin chack. “It has
larch to say fan.” Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.
760.555.7924
backyard escapesLANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025
T: 760.555.7924F: 760.555.9647
www.backyardescapes.com
Back
Give us a call
Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and
flasp net exating end mist of
it snooling. Spaff forl isn’t
cubular but quastic, leam
restart that can’t prebast.
It’s top, this fluant chasible.
Silk, shast, lape and hast
the thin chack. “It has
larch to say fan.” Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.
760.555.7924
backyard escapesLANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025
T: 760.555.7924F: 760.555.9647
www.backyardescapes.com
A change of voice Inside we’ve seen her work; on the back we
meet the designer. Her direct, “Give us a call” statement and phone
number make it easy to act. Both are accessibly at the top near her face,
not buried in the text. Typestyles, sizes and colors continue from
the inside.
Before&After ® XiBAmagazine.com U
8 of 10 Design a story-style brochure 0651
Design a story-style brochure 8 of 10
14”
81⁄2”
Template: Story-style brochureLegal-size page (14” x 81⁄2”) Final size 51⁄2” x 81⁄2”
51⁄2” 3”51⁄2”
Mails easily Fits a 6” x 9” envelope, or can be designed as a self-mailer that mails at USPS letter rate.
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Fold Fold
8” 33/4” 21/4”
Backyard features Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.
Four steps to a backyard escape
Backyard features Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.
Four steps to a backyard escape
Before&After ® XiBAmagazine.com U
9 of 10 Design a story-style brochure 0651
Design a story-style brochure 9 of 10
Give us a call
Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and
flasp net exating end mist of
it snooling. Spaff forl isn’t
cubular but quastic, leam
restart that can’t prebast.
It’s top, this fluant chasible.
Silk, shast, lape and hast
the thin chack. “It has
larch to say fan.” Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.
760.555.7924Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart
that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape
and behast the thin chack. “It has
larch to say fan.” Why? Elesara and
order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp
net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic,
O U T D O O R L I V I N G
backyard escapes
LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025T: 760.555.7924F: 760.555.9647
www.backyardescapes.com
backyard escapesLANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025
T: 760.555.7924F: 760.555.9647
www.backyardescapes.com
Backyard features Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast, lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.
Four steps to a backyard escape
Typefaces
1 (a–g) Impressum Roman a) 10 pt, +425 letterspacing; b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt; e) 15 pt; f) 30/23 pt, –15 letterspacing; g) 30/30 pt, –15 letterspacing
2 Impressum Italic | 8.5/14 pt
3 (a–b) Helvetica Standard Black a) 12/9.5 pt, b) 7/9.5 pt
4 (a–b) Helvetica Standard Roman a) 10/10 pt, b) 7/9.5 pt
Images
5 (a–h) iStockphoto.com a b c d e f g h
Article resources
Colors
C60 M20 Y100 K0
C25 M25 Y30 K15
6
7
6
7
1a
5a
5e
5h
5g
3b
4b
5f
1f1c
1b
5b
3a4a
1d 1e
5c
1g 1c
5d
2
Before&After ®
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Design a story-style brochure 0651
Design a story-style brochure 10 of 10
Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2007 Before & After magazine ISSN 1049-0035. All rights reserved
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For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
Print Format: Landscape
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For presentation format Print: (Specify pages 1–10)
Be
fore
&A
fter | w
ww
.bamagazine.com
1 of 5
De
sign
a sto
ry-style b
roch
ure
06510651
De
sign
a sto
ry-style b
roch
ure
Fold—
and
un
fold—
a single sh
eet into an
ap
pealin
g, narrative-like p
resentation
.
Design astory-style
brochure
Design
a story-style b
rochure
Fold—and unfold—
a single sheet into an appealing, narrative-like presentation.
. . . open once . . .
. . . then twice.
On
e sh
ee
t, big
imp
act U
nfolding a legal-size sheet reveals your story in a natural, step-at-a-tim
e sequence. Semi-abstract cover (inset
above) beckons the reader in. Open once (right, top) to a beautiful yard,
where a narrative panel introduces the business. O
pen twice (right,
bottom), and photos, captions and text appear that explain in detail.
Front cover . . .
Th
e best b
oo
ks, plays, so
ngs an
d
speech
es are in a sto
rybo
ok fo
rmat—
they h
ave a begin
nin
g, a mid
dle, an
en
d, each
bu
ildin
g to th
e next, an
d
all the p
arts tie coh
erently to
gether.
It’s easy to p
ut th
is engagin
g style to
wo
rk in a sm
all bro
chu
re. Fold
an
d d
esign yo
ur sh
eet so th
e reader
sees you
r presen
tation
in seq
uen
ce. E
ach sp
ace tells a differen
t part o
f the sto
ry, and
all sh
are a com
mo
n style. It’s in
expen
sive, it feels b
ig, and
it’s fun
to m
ake. Here’s h
ow.
ba
ckya
rd
esca
pe
sL
AN
DS
CA
PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 95673
T: 702.555.7924
F: 702.555.9647
ww
w.backyardescapes.com
Be
fore
&A
fter | w
ww
.bamagazine.com
2 of 5
De
sign
a sto
ry-style b
roch
ure
06510651
De
sign
a sto
ry-style b
roch
ure
ba
ckya
rd
esca
pe
sL
AN
DS
CA
PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 92025
T: 760.555.7924
F: 760.555.9647
ww
w.backyardescapes.com
The
com
pa
ny n
am
e is confidently
small but has plenty of presence.
Three reasons: It’s 1) in the middle
of the page, 2) alone in the green field, and 3) fram
ed by the fountain.
Start w
ith th
e co
ver
Th
e cover has tw
o jo
bs: it m
ust in
troduce (H
i, we’re . . .) an
d invite (C
om
e in!). To
do
this
visually, m
ake the p
ho
to d
o so
me o
f the w
ork. H
ere, it hin
ts at mo
re to co
me.
It’s the
fron
t do
or To choose an im
age for your cover, think of a portal or a gate-w
ay. Above, the closely cropped fountain
suggests an arch that puts the reader in a “doorw
ay,” and its soft-focus back-ground hints at the beauty beyond. This is ideal. Then place the nam
e directly in the reader’s line of sight (right, top).
ba
ckya
rd
esca
pe
sL
AN
DS
CA
PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 92025
Lowercase R
oman type says casual w
ith-out appearing frivolous or insignificant.
Small, bold,
UP
PER
CA
SE is a visible counter-
weight.
The
tex
t blo
ck is straight on the right,
ragged on the left. The straight side “con-nects” it to the page edge, and the ragged side “connects” it to the fountain, w
hose curves it follow
s (left). Similarly, the type-
styles (above) include an irregular, serif nam
e and a crisp, sans-serif description.
ba
ckya
rd
esca
pe
sL
AN
DS
CA
PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 92025
T: 760.555.7924
F: 760.555.9647
ww
w.backyardescapes.com
Ma
ke
it big
By com
pletely filling the page, the beautiful backyard presents a grand, inviting im
age. The wall-to-w
all cropping conveys a sense of outdoor spaciousness by avoiding the confining effect of a fram
e. The image stops at the
flap but appears to go further (above); the prom
ise of more beckons the reader
to open the flap. Op
en
on
ce . . .
and
the read
er “walks th
rou
gh th
e do
or” in
to a b
eautifu
l welco
me. Typ
eset an
intro
du
ction
on
the fl
ap, wh
ich, u
nlike a static p
age, actively suggests m
ore to
com
e.
Du
al-fu
nctio
n fl
ap
works
as an introduction and the next “door.” The narrow
text block is aligned both left and right, or justified, w
hich em
phasizes its height and com
plements the flap. Very
wide line spacing slow
s the reader to a conversational speed. The green color is eye-droppered from
the photo, so it autom
atically coordinates.
Original
Cropped
Image and text together can be m
ore than the sum of their parts. To
make the m
ost of their strengths, let the photo speak for itself, while
you in narrative speak directly to the reader.
Wide line spacing (leading)
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt
tha
t ca
n’t
pre
ba
st. It’s
top
e,
this
flu
an
t ch
asib
le.
Silk
, sh
ast,
lap
e
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s
larch
to sa
y fan
.” Wh
y? Ele
sara
an
d
ord
er is fa
y of a
lm. A
card
wh
int
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
,
gle
ad
an
d ta
rm. Te
xtu
re a
nd
fla
sp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic.
OU
TD
OO
RL
IV
IN
G
Be
fore
&A
fter | w
ww
.bamagazine.com
3 of 5
De
sign
a sto
ry-style b
roch
ure
06510651
De
sign
a sto
ry-style b
roch
ure
Wh
ite a
s a co
lor W
hite is often thought of as a passive backdrop, but this layout clearly show
s that w
hite will w
ork like any other color; the w
hite col-um
n (above) looks like a colum
n, not the unprinted paper that it actually is.
Ba
ck
yard
fea
ture
s Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. It has larch to say fan. W
hy? Elesara and order is
fay of alm. A
card whint not oogum
or bont. P
retty simple, glead and tarm
. Texture and flasp net exating end m
ist of it snooling. S
paff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. It’s top
e, th
is flu
an
t cha
sible
. Silk
,
sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch
to sa
y fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A
card
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d
an
d ta
rm. S
tep 1: B
an
d fl
asp
ne
t ex
atin
g e
nd
mist
of it sn
oo
ling
. Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic,
lea
m re
start th
at ca
n’t p
reb
ast. It’s to
pe
, this fl
ua
nt
cha
sible
. Silk
, sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say fa
n. S
tep 2: E
lesa
ra a
nd
ord
er is fa
y of a
lm. A
card
wh
int n
ot o
og
um
or b
on
t.
Pre
tty simp
le, g
lea
d a
nd
tarm
. Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
e, th
is flu
an
t cha
sible
. Step
3: Sh
ast la
pe
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s larch
to sa
y fan
.
Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
, gle
ad
an
d ta
rm.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. Step
4: Th
is flu
an
t cha
sible
. Silk
, sha
st,
lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say
fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d a
nd
be
ha
st the
thin
cha
ck.
Pa
ul a
nd
De
an
na
’s Ba
ck
yard
Esc
ap
e (le
ft) Texture and flasp net exating end m
ist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. A
card whint not oogum
or bont.
Fo
ur ste
ps
to a
ba
ckya
rd
esca
pe
Op
en
twice
Insid
e is wh
at the read
er has co
me to
see. With
the b
roch
ure o
pen
flat, fo
ur m
ore
images an
d cap
tion
s plu
s a com
plete n
arrative describ
e the p
rod
uct fu
lly.
Gro
up
the
ne
w p
ho
tos
A huge difference in scale—
one very BIG
photo and four sm
all ones—allow
s five simi-
lar images to share the space
peacefully. Note that the
small photos are all one size
and tightly set in a column,
which am
plifies their pres-ence and keeps the layout beautifully organized.
Hairlines
Wide
Medium
Narrow
Ou
r eye
s follo
w se
qu
en
ce A
bove, wide, m
edium and narrow
columns m
ake the design dynam
ic by moving the eye left to right; sam
e-width colum
ns would be static. O
ur eyes also recognize visual rhythm
, seen here in the alternating dark-light-dark columns.
Be
autifu
lly, simp
ly de
sign
ed
Th
e three-co
lum
n d
esign is p
leasing to
see and
easy to read
. An
d it’s as sim
ple as it lo
oks;
colu
mn
s run
top
to b
otto
m w
ith n
o zigs, zags, overlap
s, bo
rders o
r oth
er gizmo
s.
Imp
ressu
m (above) is a faintly quirky serif type-
face whose irregular thicks and thins and halting
rhythm resem
ble the organic shapes of nature yet read com
fortably. The black text follows the
rule, “color attracts, black explains,” and makes it
clear it’s intended to be read. The two captions are
an exception; while their type specs m
atch, color difference (black/w
hite) is needed for contrast.
ba
ckya
rdO
ne
of th
e b
est p
lace
s to fi
nd
resp
ite fro
m th
e o
utsid
e w
orld
is you
r ba
ckya
rd. T
he
re, su
rrou
nd
ed
by g
ree
ne
ry, frag
ran
t
flo
we
rs, an
d o
bje
cts you
love
, you
can
rela
x a
nd
reco
nn
ect
For continuity, the type color m
atches the previous flap.
Ba
ck
yard
fea
ture
s Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. It has larch to say fan. W
hy? Elesara and order is
fay of alm. A
card whint not oogum
or bont. P
retty simple, glead and tarm
. Texture and flasp net exating end m
ist of it snooling. S
paff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. It’s top
e, th
is flu
an
t cha
sible
. Silk
,
sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch
to sa
y fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A
card
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d
an
d ta
rm. S
tep 1: B
an
d fl
asp
ne
t ex
atin
g e
nd
mist
of it sn
oo
ling
. Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic,
lea
m re
start th
at ca
n’t p
reb
ast. It’s to
pe
, this fl
ua
nt
cha
sible
. Silk
, sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say fa
n. S
tep 2: E
lesa
ra a
nd
ord
er is fa
y of a
lm. A
card
wh
int n
ot o
og
um
or b
on
t.
Pre
tty simp
le, g
lea
d a
nd
tarm
. Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
e, th
is flu
an
t cha
sible
. Step
3: Sh
ast la
pe
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s larch
to sa
y fan
.
Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
, gle
ad
an
d ta
rm.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. Step
4: Th
is flu
an
t cha
sible
. Silk
, sha
st,
lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say
fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d a
nd
be
ha
st the
thin
cha
ck.
Pa
ul a
nd
De
an
na
’s Ba
ck
yard
Esc
ap
e (le
ft) Texture and flasp net exating end m
ist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. A
card whint not oogum
or bont.
Fo
ur ste
ps
to a
ba
ckya
rd
esca
pe
Ba
ck
yard
fea
ture
s Texture
flasp net exating end mist of
Spaff forl isn’t cubular but leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. It has larch to say fan. W
hy? Elesara and order is fay
of alm. A
card whint not oogum
or bont. P
retty simple, glead
and tarm. Texture and flasp net
exating end mist of it snooling.
Bold
head
Be
fore
&A
fter | w
ww
.bamagazine.com
4 of 5
De
sign
a sto
ry-style b
roch
ure
06510651
De
sign
a sto
ry-style b
roch
ure
Ba
ck
yard
fea
ture
s Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. It has larch to say fan. W
hy? Elesara and order is
fay of alm. A
card whint not oogum
or bont. P
retty simple, glead and tarm
. Texture and flasp net exating end m
ist of it snooling. S
paff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. It’s top
e, th
is flu
an
t cha
sible
. Silk
,
sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch
to sa
y fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A
card
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d
an
d ta
rm. S
tep 1: B
an
d fl
asp
ne
t ex
atin
g e
nd
mist
of it sn
oo
ling
. Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic,
lea
m re
start th
at ca
n’t p
reb
ast. It’s to
pe
, this fl
ua
nt
cha
sible
. Silk
, sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say fa
n. S
tep 2: E
lesa
ra a
nd
ord
er is fa
y of a
lm. A
card
wh
int n
ot o
og
um
or b
on
t.
Pre
tty simp
le, g
lea
d a
nd
tarm
. Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
e, th
is flu
an
t cha
sible
. Step
3: Sh
ast la
pe
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s larch
to sa
y fan
.
Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
, gle
ad
an
d ta
rm.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. Step
4: Th
is flu
an
t cha
sible
. Silk
, sha
st,
lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say
fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d a
nd
be
ha
st the
thin
cha
ck.
Pa
ul a
nd
De
an
na
’s Ba
ck
yard
Esc
ap
e (le
ft) Texture and flasp net exating end m
ist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. A
card whint not oogum
or bont.
Fo
ur ste
ps
to a
ba
ckya
rd
esca
pe
Wrap
it up
En
d o
n th
e back w
ith a call fo
r action
. In th
is case, an ap
pealin
g face con
veys a chan
ge o
f voice. Su
stain co
ntin
uity b
y carrying typ
efaces, styles and
colo
rs all the w
ay thro
ugh
.
Org
an
ic cou
nte
rpo
int (Left and above) Stackable,
movable rectangles organize any space easily; on the
back, the irregular silhouette provides eye-pleasing difference; her green outfit sustains continuity.
Insid
e
Give
us a
call
Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
,
gle
ad
an
d ta
rm. Te
xtu
re a
nd
fla
sp n
et e
xa
ting
en
d m
ist of
it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
, this fl
ua
nt ch
asib
le.
Silk
, sha
st, lap
e a
nd
ha
st
the
thin
cha
ck. “It h
as
larch
to sa
y fan
.” Wh
y?
Ele
sara
an
d o
rde
r is fay
of a
lm. A
card
wh
int n
ot
oo
gu
m o
r bo
nt. P
retty
simp
le, g
lea
d a
nd
tarm
.
760.555.7924
ba
ckya
rd
esca
pe
sL
AN
DS
CA
PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 92025
T: 760.555.7924
F: 760.555.9647
ww
w.backyardescapes.com
Ba
ck
Give
us a
call
Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
,
gle
ad
an
d ta
rm. Te
xtu
re a
nd
fla
sp n
et e
xa
ting
en
d m
ist of
it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
, this fl
ua
nt ch
asib
le.
Silk
, sha
st, lap
e a
nd
ha
st
the
thin
cha
ck. “It h
as
larch
to sa
y fan
.” Wh
y?
Ele
sara
an
d o
rde
r is fay
of a
lm. A
card
wh
int n
ot
oo
gu
m o
r bo
nt. P
retty
simp
le, g
lea
d a
nd
tarm
.
760.555.7924
ba
ckya
rd
esca
pe
sL
AN
DS
CA
PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 92025
T: 760.555.7924
F: 760.555.9647
ww
w.backyardescapes.com
A ch
an
ge
of vo
ice
Inside we’ve seen her
work; on the back w
e m
eet the designer. Her
direct, “Give us a call”
statement and phone
number m
ake it easy to act. B
oth are accessibly at the top near her face,
not buried in the text. Typestyles, sizes and colors continue from
the inside.
14”
81⁄2”
Tem
plate
: Sto
ry-style b
roch
ure
Leg
al-size
pa
ge
(14” x 8
1⁄2”) F
ina
l size 5
1⁄2” x 8
1⁄2”
51⁄2”
3”5
1⁄2”
Ma
ils ea
sily Fits a 6” x 9” envelope, or can be designed as a self-m
ailer that mails at
USP
S letter rate.
backyard escapes
LANDSCAPE ARCHITECTS
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 95673
T: 702.555.7924
F: 702.555.9647
www.backyardescapes.com
FoldFold
8”3
3/4”2
1/4”
Ba
ck
yard
fea
ture
s Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. It has larch to say fan. W
hy? Elesara and order is
fay of alm. A
card whint not oogum
or bont. P
retty simple, glead and tarm
. Texture and flasp net exating end m
ist of it snooling. S
paff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. It’s top
e, th
is flu
an
t cha
sible
. Silk
,
sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch
to sa
y fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A
card
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d
an
d ta
rm. S
tep 1: B
an
d fl
asp
ne
t ex
atin
g e
nd
mist
of it sn
oo
ling
. Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic,
lea
m re
start th
at ca
n’t p
reb
ast. It’s to
pe
, this fl
ua
nt
cha
sible
. Silk
, sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say fa
n. S
tep 2: E
lesa
ra a
nd
ord
er is fa
y of a
lm. A
card
wh
int n
ot o
og
um
or b
on
t.
Pre
tty simp
le, g
lea
d a
nd
tarm
. Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
e, th
is flu
an
t cha
sible
. Step
3: Sh
ast la
pe
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s larch
to sa
y fan
.
Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
, gle
ad
an
d ta
rm.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. Step
4: Th
is flu
an
t cha
sible
. Silk
, sha
st,
lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say
fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d a
nd
be
ha
st the
thin
cha
ck.
Pa
ul &
De
an
na
’s Ba
ck
yard
Esc
ap
e (le
ft) Texture and flasp net exating end m
ist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. A
card whint not oogum
or bont.
Fo
ur ste
ps
to a
ba
ckya
rd
esca
pe
Ba
ck
yard
fea
ture
s Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. It has larch to say fan. W
hy? Elesara and order is
fay of alm. A
card whint not oogum
or bont. P
retty simple, glead and tarm
. Texture and flasp net exating end m
ist of it snooling. S
paff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. It’s top
e, th
is flu
an
t cha
sible
. Silk
,
sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch
to sa
y fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A
card
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d
an
d ta
rm. S
tep 1: B
an
d fl
asp
ne
t ex
atin
g e
nd
mist
of it sn
oo
ling
. Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic,
lea
m re
start th
at ca
n’t p
reb
ast. It’s to
pe
, this fl
ua
nt
cha
sible
. Silk
, sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say fa
n. S
tep 2: E
lesa
ra a
nd
ord
er is fa
y of a
lm. A
card
wh
int n
ot o
og
um
or b
on
t.
Pre
tty simp
le, g
lea
d a
nd
tarm
. Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
e, th
is flu
an
t cha
sible
. Step
3: Sh
ast la
pe
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s larch
to sa
y fan
.
Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
, gle
ad
an
d ta
rm.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. Step
4: Th
is flu
an
t cha
sible
. Silk
, sha
st,
lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say
fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d a
nd
be
ha
st the
thin
cha
ck.
Pa
ul a
nd
De
an
na
’s Ba
ck
yard
Esc
ap
e (le
ft) Texture and flasp net exating end m
ist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. A
card whint not oogum
or bont.
Fo
ur ste
ps
to a
ba
ckya
rd
esca
pe
Be
fore
&A
fter | w
ww
.bamagazine.com
5 of 5
De
sign
a sto
ry-style b
roch
ure
06510651
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sign
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ry-style b
roch
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amagazin
e.com
Give
us a
call
Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
,
gle
ad
an
d ta
rm. Te
xtu
re a
nd
fla
sp n
et e
xa
ting
en
d m
ist of
it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
, this fl
ua
nt ch
asib
le.
Silk
, sha
st, lap
e a
nd
ha
st
the
thin
cha
ck. “It h
as
larch
to sa
y fan
.” Wh
y?
Ele
sara
an
d o
rde
r is fay
of a
lm. A
card
wh
int n
ot
oo
gu
m o
r bo
nt. P
retty
simp
le, g
lea
d a
nd
tarm
.
760.555.7924Te
xtu
re a
nd
fla
sp n
et e
xa
ting
en
d
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt
tha
t ca
n’t
pre
ba
st. It’s
top
e,
this
flu
an
t ch
asib
le.
Silk
, sh
ast,
lap
e
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s
larch
to sa
y fan
.” Wh
y? Ele
sara
an
d
ord
er is fa
y of a
lm. A
card
wh
int
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
,
gle
ad
an
d ta
rm. Te
xtu
re a
nd
fla
sp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic,
OU
TD
OO
RL
IV
IN
G
ba
ckya
rd
esca
pe
sL
AN
DS
CA
PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 92025
T: 760.555.7924
F: 760.555.9647
ww
w.backyardescapes.com
ba
ckya
rd
esca
pe
sL
AN
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PE
AR
CH
ITE
CT
S
1573 LAK
E S
HO
RE
DR
IVE
E
SC
ON
DID
O, C
A 92025
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w.backyardescapes.com
Ba
ck
yard
fea
ture
s Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. It has larch to say fan. W
hy? Elesara and order is
fay of alm. A
card whint not oogum
or bont. P
retty simple, glead and tarm
. Texture and flasp net exating end m
ist of it snooling. S
paff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. It’s top
e, th
is flu
an
t cha
sible
. Silk
,
sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch
to sa
y fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A
card
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d
an
d ta
rm. S
tep 1: B
an
d fl
asp
ne
t ex
atin
g e
nd
mist
of it sn
oo
ling
. Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic,
lea
m re
start th
at ca
n’t p
reb
ast. It’s to
pe
, this fl
ua
nt
cha
sible
. Silk
, sha
st, lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say fa
n. S
tep 2: E
lesa
ra a
nd
ord
er is fa
y of a
lm. A
card
wh
int n
ot o
og
um
or b
on
t.
Pre
tty simp
le, g
lea
d a
nd
tarm
. Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g. S
pa
ff forl isn
’t
cub
ula
r bu
t qu
astic, le
am
resta
rt tha
t can
’t pre
ba
st.
It’s top
e, th
is flu
an
t cha
sible
. Step
3: Sh
ast, la
pe
an
d b
eh
ast th
e th
in ch
ack
. “It ha
s larch
to sa
y fan
.
Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd w
hin
t
no
t oo
gu
m o
r bo
nt. P
retty sim
ple
, gle
ad
an
d ta
rm.
Tex
ture
an
d fl
asp
ne
t ex
atin
g e
nd
mist o
f it sno
olin
g.
Sp
aff fo
rl isn’t cu
bu
lar b
ut q
ua
stic, lea
m re
start th
at
can
’t pre
ba
st. Step
4: Th
is flu
an
t cha
sible
. Silk
, sha
st,
lap
e a
nd
be
ha
st the
thin
cha
ck. It h
as la
rch to
say
fan
. Wh
y? Ele
sara
an
d o
rde
r is fay o
f alm
. A ca
rd
wh
int n
ot o
og
um
or b
on
t. Pre
tty simp
le, g
lea
d a
nd
be
ha
st the
thin
cha
ck.
Pa
ul &
De
an
na
’s Ba
ck
yard
Esc
ap
e (le
ft) Texture and flasp net exating end m
ist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. S
ilk, shast, lape and behast the thin chack. A
card whint not oogum
or bont.
Fo
ur ste
ps
to a
ba
ckya
rd
esca
pe
Type
face
s
1 (a–g
) Impressum
Rom
an a) 10 pt, +
425 letterspacing; b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt; e) 15 pt; f) 30/23 pt, –15 letterspacing; g) 30/30 pt, –15 letterspacing
2 Impressum
Italic | 8.5/14 pt
3 (a–b
) Helvetica Standard B
lack a) 12/9.5 pt, b) 7/9.5 pt
4 (a–b
) Helvetica Standard R
oman
a) 10/10 pt, b) 7/9.5 pt
Ima
ge
s
5 (a–h
) iStockphoto.com
a b c d e f g h
Article
reso
urce
s
Co
lors
C60
M20
Y100
K0
C25
M25
Y30
K15
67
6
7
1a
5a
5e5h 5g3b
4b 5f
1f1c
1b
5b
3a4a
1d1e
5c
1g1c
5d
2