24 Tips On How To Produce The Best Advertisement Layout By Paul Curran Paul Curran.
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Transcript of 24 Tips On How To Produce The Best Advertisement Layout By Paul Curran Paul Curran.
![Page 1: 24 Tips On How To Produce The Best Advertisement Layout By Paul Curran Paul Curran.](https://reader035.fdocuments.us/reader035/viewer/2022081519/56649ee55503460f94bf4b35/html5/thumbnails/1.jpg)
24 Tips On How To Produce The Best Advertisement Layout
By Paul Curran
![Page 2: 24 Tips On How To Produce The Best Advertisement Layout By Paul Curran Paul Curran.](https://reader035.fdocuments.us/reader035/viewer/2022081519/56649ee55503460f94bf4b35/html5/thumbnails/2.jpg)
Tip #1
1. Put your attention getting message in the second quarter down the page. This is consistently the place where people look first.
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Tip #2
2. If you are going to use a picture, place it in the top quarter of the page, above the headline.
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Tip #3
3. Every advertisement should use the AIDCA structure:
Attention getting messageInterest Desire ConvictionAction
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Tip #4
4. For a one page brochure stick to the AIDCA formula above. Make a concise selling story.
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Tip #5
5. If the boss insists on a multi-page glossy brochure make sure the front page includes the strongest customer benefit; and not the company logo and meaningless picture.
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Tip #6
6. Typefaces: The use of a Serif typeface in your advertisement stresses the horizontal direction which helps people to read more easily.
Sans Serif Serif
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Tip #7
7. Typefaces: The use of a Sans Serif typeface exhibits a strong clean cut appearance in an advertisement, suitable for short text
elements.
Sans Serif Serif
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Tip #8
8. Stick to one Serif and one Sans Serif typeface per document. Sans Serif for headlines and Serif for the main text. Using a Sans Serif typeface for main text can reduce readability by up to 50%.
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Tip #9
9. Do not use italics for a large text block. Italics is difficult to read and again will reduce readability by up to 50%.
Italics
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Tip #10
10. Do not use italics for emphasis in your advertisement—use bold. Italics is OK for short individual phrases
Bold
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Tip #11
11. Keep underlining to a minimum. It is difficult to read if used on more than a word or two. If needed for emphasis, use bold instead.
Underline
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Tip #12
12. For the average reader a 10 point type is about right for the main text in an advertisement.
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Tip #13
13. For older readers consider using 12 point type.
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Tip #14
14. Advertisement headlines: For maximum impact use a Sans Serif typeface such as Helvetica or a Serif typeface such as Times Roman for a more elegant look.
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Tip #15
15. Keep headings with 'all capitals' to a minimum. Longer headlines using 'all capitals' are difficult to read.
ALL CAPS
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Tip #16
16. Don't use more than two levels of headings or sub-headings. Any more than that just confuses the reader.
Main HeadingSub Heading
Sub sub Heading
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Tip #17
17. For narrow columns of text use the 'justified text' property; where it is flush to the left and right hand edges. Use a Serif typeface for this in your advertisement.
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Tip #18
18. For single columns of text use the ‘left-aligned‘ property; where it is flush to the left edge and jagged to the right hand edge. It has gaps at the end of each line.
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Tip #19
19. Let your words breathe. Make sure you leave enough 'white space' around your text. That is, leave plenty of room in between your phrases and sentences.
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Tip #20
20. Maintain consistency on your products. Don't keep chopping and changing the layout for your advertisements or brochure.
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Tip #21
21. Use of pictures can increase the response of a promotion by 50%. Make sure they are relevant. Use a photo of the product in action.
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Tip #22
22. The use of graphs, charts and diagrams in your advertisement will assist in selling if they demonstrate customer benefits.
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Tip #23
23. Use cartoons with caution. Don't get gimmicky. If a photo would be better, then use that.
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Tip #24
24. If appropriate for your product or service, use before and after photos. They do work in advertisements and brochures.
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24 Tips!
There you have it! 24 Tips to help you to produce the best advertisement layout and get you more sales
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References
(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com, providing strategies and advice for financial success, sales success and personal development success
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