As a real kickoff of the summer season, Playtime Paris returns to the Parc Floral from June 30 to July 2 for its 24th edition. A season under the theme of ‘Kindness’, as a praise to mutual help and sharing between professionals passionate about their profession.

1/ On the exhibitOrs’ sideIn the same configuration as last season, the show will host this summer nearly 540 brands for children and future mothers, around 100 of which will exhibit for the first time. A renewal synonymous with beautiful discoveries for who will travel the three sectors of the show: Fashion, Lifestyle and Maternity.

FAshiOn newcOmers:acebo’s • ann&margaux • bébébébé(1) • bellusa • blanc j • bonmot organic • boumy(2) • cendry(3) chipote pas(4) • citron jaune • clic! • clö&tilde(5) • delicate love • eleven paris • falke(6) • flakiki • fluff fred&ginger • heart of gold • hust & claire(7) • illuminated apparel • jelly mallow(8) • jolee môme(9) kaleidoscope • kidwild organics(10) • kingdom of origin(11) • klaus haapaniemi giants • lil boo(12) • little mouse(13) • little yucca • macci macci • maki blush(14) • matona(15) • mayaya(16) • mimi & bart • mimiciel(17) minnow swim(18) • mon petit poids(19) • nics + bees • nina & more • ninina • no biggie • patt’touch(20) • pax pezpunto • saj • scamp & dude(21) • telegraph ave • the eugéns(22) • velveteen boys • we are kids • etc

Press Kit

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24th editionJune 30 - July 2, 2018

Parc Floral de Paris

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mAternity newcOmers:avishag arbel maternity (23) • gebe maternity (24) • neuvième ciel (25) • etc

LiFestyLe newcOmers:apero knit manufactory • boep (1) • dandydill way (2) • don’t cry wolf (3) • dans un nuage • eggmania • elva (4) • eve & rose • esta home (5) • home by door • hugg cribb (6) • juste inséparables • lavandiska (7) • les boardies (8) • les jolies planches (9) • little champions (10) • little lolette (11) • little unicorn (12) • malabar baby (13) • meraki (14) • miss nella • noodoll (15) • ottoline london (16) • petit monkey (17) • petite manucurist • playin choc (18) • poofi (19) • porompompero (20) • wigiwama (21) • wobbel (22) • etc

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More novelties on the NEW NOW space, with a selection made for the second time by Cécile Roederer, president of the

family concept store Smallable. Review of these twelve promising brands making their first steps at Playtime Paris :

aamcevoy (Irland) • a monday in copenhagen (Denmark) • annice (Spain) • me in wien (Austria) • mia y lia (Spain) • orangeheat

(United States) • petite amalie (Australia) • small stories (United Kingdom) • the campamento (Spain) • the new society (Spain) •

timirim (Brasil) • troisoeurs (France)

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2/ Kind trends...As an Inspired and inspiring show, Playtime Paris offers each season an enthusiastic and visionary dive in tomorrow’s trends. Through the eyes of experts in fashion for children and maternity, you will discover on our trends spaces the key pieces and the looks that will soon be spring-summer 2019 essentials. New this season: a trend space dedicated to Lifestyle products.

chiLdren’s FAshiOn trends« What sort of planet will we leave to our children and what sort of children will we leave to our planet? » wonders Pierre Rabhi. The creation of a better world is no utopia. With values like respect, sharing, and love, we can build a kind future! It is with this deliberately optimistic mindset that our trend-setter Julie malait will present three distinct streams. To illustrate these trends, three artists are invited to share their own vision of these themes through original installations specially created for the show.

Trend Space

nOvA GAïASurrounded by flowers and animated with a sense of respect for our planet and all the good things it has to offer, let us celebrate the cult of the mother goddess. Our children return to nature to better follow the cycles of the planet; spring is synonymous with renewal and, this summer, we shall reap the fruits of a better world!

Trend Space

new tribeIndividualism has shown its limits. The time has come to return to a spirit of mutual assistance, like in artisan guilds. New tribes are created around the idea of sharing and exchanging, new relationships are forged and are more ethical and authentic. Together, we are so much stronger!

Key wOrds : hyper-naturalness, protection of the planet, spirituality, life cycle, nature, ecology, respect, flower power, wild, mother goddess / FAbrics : muslin, Georgette / cOLOrs : ocres, coral, forest green, blue lagoon, hibiscus, orchid / Prints : floral / Key Pieces : flower crowns, dresses, sandals.

invited artists : AteLier id textiLemarion and sylvie breton - duo mother-daughter - play with the reinterpretation of traditional textile techniques and the diversion of materials. An approach resolutely turned towards experimentation, the sharing of knowledge and skills, and creative recycling. On the nova Gaïa trend space they will present a series of xxL chandeliers that nature seems to have invaded. > www.idtextile.fr

Key wOrds : community, guild, mutual assistance, association, Arts & Crafts, shaker, modest art, essential traditional know-how, sharing, tribe / FAbrics : vintage denim, cotton cloth, gabardine / cOLOrs : terracotta, indigo, gray / Prints : Navajo prints, Shibori / Key Pieces : work jacket, Bermuda shorts.

invited artists : w& / wAnd studiOW & for «Weaving &», Wand Studio is a Weaving & Graphics studio created by Lucie Laustriat and Fleur Pinsard. After a stint in the Arts Décos de Paris in Graphic Design and almost ten years of shared projects, Lucie and Fleur synthesize with W & Studio an experimental approach in which the thread and the material draw the image and the volume. Graphic design and weaving inspire each other to give life to projects of images, objects and scenography. the work presented at Playtime will also be a new experiment, mixing contemporary graphics and ancestral technique. > www.wand.studio

Trend Space

neO OPtimismThe mantra of the summer will be: Peace and Love! Our hearts brimming with optimism, we appease the world with positive energy. Time to love your neighbor as yourself. A kind future isn’t a utopia, all it takes is to imagine and then to act. Our dreams can change reality!

Key wOrds : Love your neighbor, positive thoughts, optimism, soothe the world, tenderness, positive energy, love / FAbrics : Jersey, fleece / cOLOrs : mandarin, mauve, pink quartz, turquoise, lemon curl / Prints : typography, messages / Key Pieces : t-shirts, fleece shorts, canvas sneakers.

invited artist : LuciLLe michieLi Trained at the Estienne school, Lucille has worked for several years in children’s fashion as illustrator and set designer. Attached to the themes of childhood, discovery, games and the imaginary, she likes to build through the drawing and the volume of the dream worlds. her installation ‘yes’ is a great cry of optimism; an assemblage of happy, colorful and delicate shapes that tell a story of sharing and joy. > www.lucillemichieli.com

mAternity trendsThis season, the creative agency instinct invites us on a journey: pregnancy as a time for an inner voyage where one gives into the simple joy of cultivating one’s own secret garden. A time too for day dreams, which take us to exotic lands, or out of time, as a metaphorical side-step away from our modern lives.

inner GArdenLet’s close our eyes and tune our ears into Spring: in expectation of the child who is about to arrive, we want to tend to the young shoots of our intimate garden, taste its timid fruits, and share this moment of communion with our family. Our wardrobe is nourished with floral and fruit prints, and random shapes. Knits lightened with transparencies respond to linens with subtle vibrancies. Pajama stripes make a patchwork appearance, awakening the simplicity of silhouettes designed for comfort. The color range juxtaposes half-shades with joyous and delicious notes, as if to celebrate the promise of things about to be.

Luxe, cALme& vOLuPté

Borrowed from Baudelaire, this theme beckons us to spend some quality time with ourselves, in a setting designed to rest eyes and spirit. A suspended moment in time, it is well-suited to journeys of the soul. Silhouettes are pure, tidy but mobile, punctuated with scales that shimmer discretely. Silks and smooth cottons are animated with pleats, asymmetries, elegant undulations, twists which fall in a studied manner, revealing the body through poetry. The metal accents, caught by the light, offer a counterpoint to the matt appearance of the surfaces. The color range, with its pearly sea-shell shades, gives a deceptive appearance of matching shades. It is illuminated by a yellow, majestically revealed by the density of its black.

PArAdise OFFiceA tropical paradise seems to have invaded the office. Outfits, while keeping the rigor of perfect cuts, dare to go for bare shoulders, exuberant creases, bobbles. Suit jackets are worn without sleeves and are paired with sarong-like skirts. As for pants, they are larger, and worn under tunics with practical volumes. On the fabrics side, clean surfaces meet artisanal weaves and of course new technologies, which sometimes involve shape memory. Ethnic embroideries and bamboo wicker accessories complete the outfit for a look that is both sharp and festive. Color bursts are often monochromatic. Vegetal pigments and multi-colored summer fruit patterns highlight an orange and an ultra-green.

LiFestyLe trendFor several seasons already, the Playtime Lifestyle sector has become the most dynamic of the show. Obviously, the following step was to inaugurate a trend space of its own to highlight the latest wonders in terms of decoration and gift items. So here it is! designed in collaboration with Kristine mc veigh of Kids interiors, this space will explore the ‘bright Future’ that awaits our little treasures.

In a world where we are immersed on a daily basis by bad news, it becomes even more important to counterbalance this by creating an environment that makes us feel soothed and optimistic. We can bond together by sharing a mutual goal which translates in the way we live, treat others and the planet. Embrace the spirit of positive vibes in the kid’s room by incorporating new fun ideas together with your child – our kiddos are adventurers by heart so let them express their dreams and creativity in a space where they can feel comfy and carefree. Mix and match as you please, bright colours will add vivacity, and the softer elements balance and comfort. Happiness and well-being is all around you, all you need is to capture it! > www.kidsinteriors.com

3/ A PrOGrAm with PLenty surPrises!miLK AwArds

Great accustomed to the event, the editorial office of Milk Magazine wouldn’t miss the show for anything in the world! This season, they will walk the aisles of the show to crown the new winners of the milk Awards in the following categories: Fashion, home, crush and best in France.Results to discover Saturday, June 30 at the end of the day on Instagram and then on the website of the magazine. > www.milkmagazine.net

Kid’s weAr x xAvierA ALtenAThis is a collaboration that should infuse a lot of good mood in the aisles of the show! Kid’s wear called on xaviera Altena, our season illustrator, to imagine pop and colorful accessories inspired by the trends of the season. It’s up to you to choose the one that suits you or inspires you the most before posing in front of the photographer’s lens. > www.kidswear-magazine.com / www.xavieraaltena.com

PirOuette screen cAPture : mOdern beAutyFor its second edition at Playtime, Pirouette’s Screen Capture exhibition invites seven talented illustrators to deliver their own vision of ‘ modern beauty ’. Like manifestos, their works, created especially for the occasion, aim to change our view of the standards of society.Guest illustrators: Maggie Cole, Ilka Mészely, Hülya Özdemir, Graham Franciose, John Washington,

Soosh and Jess Racklyeft. > www.pirouetteblog.com

« Oh reALLy! »… whO sticKs tO it?This season Aurélie Andres will invade the Bay window of the Information desk with her giant stickers, mixing graphic and vegetal shapes. On the opposite wall everyone will be able to participate in the creation of a new ‘sticking’ landscape. > www.aurelieandres.com

Artists, mOre Artists…At the Press office of the show véronique damart - acting under the name of maillO - will house the international press under a sky of starched clouds, all in pastel shades, to dream reality and not forget that behind the clouds is always a beautiful sun… > www.maillo-design.com

At the north entrance of the show, the LAPs Atelier, created by the pair sophie Paumelle and Amélie Lengrand, will pose in the Dad Hot Dog restaurant area one of their large pieces of braided wood. A pattern of intertwined flowers created by an assemblage of petals in painted wooden slats. > www.atelier-laps.com

LA chemise de PAPA x Les cOLibrisBecause we could not refer to the benevolence of Pierre Rabhi and his movement Les Colibris without taking part, we are happy to organize on the show a collection and a sale of clothing in collaboration with ‘ La chemise de papa ’ for the benefit of Les colibris !

La chemise de papa is a brand of eco-chic children’s clothing made from men’s shirts designed by Hélène Chervalier. An idea that takes on a real challenge because each shirt is different and gives birth to a new unique piece. More than clothing, it’s tailor-made, and ‘ made in France ’ of course since everything is reconfigured in Paris.

Les colibris is an active citizen movement created in 2007 under the leadership of Pierre rabhi, a non-profit organization under the 1901 law whose mission is to support citizens who choose to engage in a way of life, more ecological and supportive. Together they give birth to initiatives that today experiment the models of the society of tomorrow by embodying, in the personal transformation of each and everyone, the hoped for change.

installed at the vincennes Pavilion, at the north entrance of the show, ‘ La chemise de papa ’ and its seamstresses are waiting for you to give a second life to your neglected shirts. by bringing them back, you will see them transformed into sublime creations for children which will then be offered for sale. the full benefits will be donated to Les colibris’ movement. > www.lachemisedepapa.com / www.colibris-lemouvement.org

in the meantime, do not miss any news from Playtime trade shows by regularly reading the Gazette Playtime.

mOre inFOrmAtiOn And cOmPLete List OF exhibitOrs On : www.iLOvePLAytime.cOm

June 30 > July 2, 2018#24

Parc Floral de Paris

540 collectionsFashion & Lifestyle

Organization : Picaflor sarl • 5 rue de la Plaine 75020 Paris, France • lucile@playtimeparis.com • +33 (0)1 44 62 83 01

Presse : Kidding • 33 rue Etienne Marcel 75001 Paris • contact@kidding.fr • +33 (0)1 53 34 68 10