24 hours Information Channel Of

Governmenmt of India

AGENDA

• What is PIB role and Function

• Regional Publicity

• Media Outreach Program

• I&B-RD Collaboration

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MISSION

• To inform the people through the media about Government’s policies and programmes

• To empower people and enable them to become partners in progress

• To give feedback to the Govt. based on media reports

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Functions and Activities

• Nodal agency to disseminate authentic information to the media on various plans, policies , programmes, initiatives and achievements of Government of India.

• Formulates and implements Media strategy for various Ministries

• Provides feedback to the Government based on media reports received from across the country through its R/B offices.

• Also provides vital informal feedback received from the Media-persons who are in regular touch with PIB on daily basis

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Organisational Structure

• Headed by Pr.DG, Special Secretary to Government of India.

• At headquarters, PIB officers are attached to various ministries and function as their official spokespersons and assist them in media management.

• Eight regional and 34 branch offices spread across the country

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Publicity Tools

• Press releases, press conferences, features, backgrounders ,photographs

• Informal background briefings, facilitating access of media to the authorized official sources - Union Ministers , senior officials

• Press tours to sites to showcase success stories based on Centre’s schemes and programmes 6

Regional level media activities

• Regional and branch offices interact with regional media

• Issue press releases in local languages• Organise Press Conference/media interaction of

Union Ministers with regional media • Currently 8 websites in 10 languages• Organise Public Information Campaigns (PICs)

to disseminate information about the Flagship Schemes of the Union Government.

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Media Outreach Program

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Structure of PICCoordinated by Press Information Bureau.Organized in collaboration with DFP, S&DD, DAVP,

Prasar Bharati and other media units of Ministry of I&B.

PIC combines – talk shows, lectures, panel discussions, exhibitions, direct-marketing, direct intervention programs (e.g. health camps), slide shows and films & magic shows, success stories, press tours etc. – all laced with informative entertainment.

Discussions, exhibition and S&D program etc. showcasing Government of India’s welfare programmes.

Stalls of various Central / State Government Departments, PSUs, NGOs and Self Help Groups.

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SALIENT FEATURES• 3-5 day campaign organised at a rural venue in

collaboration with other media units. • Solicit people’s participation in Govt. of India

programs/policies.• Elicit public response/feedback.

• Communication strategy combines information dissemination with the delivery of services at the doorsteps of the beneficiaries.

• Participation of state, district and block level implementing agencies helps combine delivery of message as well as service.

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Mobile Publicity Van at PIC Churu

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School Children participating in Pre-publicity rally at Geyzing, Sikkim

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Stall at PIC Venue in Geyzing, Sikkim

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PIC- Voice of Women in Gujarat

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Overview of venue at PIC Gowribidanur

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Loan distribution at PIC Vizianagaram

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A Stall at PIC Venue in Geyzing, Sikkim

I&B-RD Collaboration

• Resource Persons & RD theme stalls at PICs

• Publicity of success stories from the flagship programs of the RD Ministry – Press releases,

– Features in print and

– Electronic format,

– Press tours– PIC’s

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• Updated Information- program wise, state wise, district wise

• Collaboration on special campaigns for J&K,NE and Left Wing Effected affected states

• Social Editors Conference Outside Delhi

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