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HISTORY OF COMMUNICATION:

Communication is the process of sharing ideas, information and messages with others.

The most basic communication methods that are known to man are speech (verbal) and non-

verbal expressions such as facial expressions and body language. part from these basic methods

of communication there are other methods of communication. These methods began to evolve

and become complex as the wants and needs of human beings became complex.

!isual communication also goes hand in hand with writing. The first paintings found

were drawn more than "### years ago, well before words were written down. $aintings were

used in the past like writing. %ther than these methods of communication there were other

methods used to signal and communicate with in a distance.

%ne of the ma&or means of communication is writing. 'ost languages do have a written

form. t can be written down and someone else may read it and understand the meaning. riting

has been used from the time of the 'ayans and *gyptians. The oldest record of writing is some

"### years old. riting in the early days was used to mark down the ma&or events of history. t

was also used inside temples and chambers of kings.

%ur ancestors developed systems for sending simple messages or signals over a distance

through+

ire or smoke signals,

anterns,

/rumbeats,

0irds and arrows.

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Fire or smoke signals

n 1"#0.C. 2ative mericans (old merican) used a type of communication called smoke

signals. n this form of communication, puffs or columns of smoke were sent into the air in many

different ways, signaling different things. The smoke signals were not exactly a full language,

but were mostly used as brief signals of communication. 3ome of the recogni4ed signals are

remembered today.

%ne puff of smoke sent into the air was believed to signal attention.

Two puffs meant all5s well or everything is okay.

Three puffs signal either danger, call for help, or simply &ust trouble.

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The smoke is made by putting green branches or grass into the fire. 0lankets are used to

control the smoke puffs. mportant events were also marked by smoke signals like war, death, or

marriage. There were light and heavy signals, each meaning separate things. %ne meant good,

the other meant bad.

n ncient China, soldiers stationed along the 6reat all would alert each other of

impending enemy attack by signaling from tower to tower. n this way, they were able to transmit

a message as far away as 7"# kilometers in &ust a few hours.

Lantern Means of Communication:

nother interesting element of the Chinese lanterns history is that, they also served as a

means of communication among neighbors, when placed on the doorway, and the colors of the

lanterns symboli4ed the events that the family was going through.

lue Lantern+

blue lantern is an indicator of poor health in the house, and also symboli4es the

degenerating health of a family member.

Re! Lantern+

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8ed is a symbol of exuberance and 4eal at its peak. s such, when placed outside a house, it

symboli4es an event of marriage, or a birth in the family.

"#ite Lantern+

s is the case with many cultures across the world, white represents death in the Chineseculture too. hen two white lanterns are placed on top of a doorway, along with a white sash

that is placed across them, it symboli4es that a family is in mourning.

2ot only were Chinese lanterns used to communicate the good and bad events in a

family, they also served as a means of communication among the military. The famous war hero,

9hu 6eliang has been credited with the invention of a special lantern, used to alert neighboring

cities of potential attack or danger. This he did by dousing a strip of cloth in kerosene, and

placing it within a lamp that was light enough to float into the sky at night.

Communication $% &rums:

anguages, spoken there, have drum e:uivalents. t works &ust about like the 'orse code

(a of signaling and telegraphy), except that the 'orse code uses letters as units and the drum

communication uses words.

That intonation relies on high;low tones. These tones can easily be duplicated by the

drums. %f course, there are words that have the same amount of syllables (a word that contain

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the vowel sound) and have the same intonation.

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Telecommunication= is a term coming from 6reek and meaning >communication at

distance= through signals of varied nature coming from a transmitter to a receiver. n order to

achieve effective communication, the choice of a proper mean of transport for the signal has

played (and still plays) a fundamental role.

'obile phones, land lines, satellite phones and voice over nternet protocol (!o$) are all

telephony technologies &ust one field of telecommunications. 8adio, television and networks are

a few more examples of telecommunication.

. The true >&ump= in terms of :uality came with the advent of electricity. *lectromagnetic

energy, in fact, is able to transport information in an extremely fast way (ideally to the speed of

light), in a way that previously had no e:uals in terms of costs reliability. Therefore, we may say

that the starting point of all modern telecommunications was the invention of the electric cell by

lessandro !olta (1?##).

n ancient times, the most common way of producing a signal would be through light

(fires) and sound (drums and horns). @owever, those kinds= communications were insecure and

certainly left room to improvement as they did not permit message encryption or a fast

transmission of information on a large scale

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t was shortly thereafter that the first experiments on more advanced communication

system begun from 1?A#s that electrical telecommunication system started to appear.

Telecommunication is started at that time through

Telegraph and telephone

8adio and television

Telegra-# an! Tele-#one

very early experiment in electrical telegraphy was an 5electrochemical5 telegraph

created by the 6erman physician and inventor 3amuel Thomas in 1?#B. 0ased on an earlier, less

robust design of 1?# by scientist rancisco.

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0oth their designs employed multiple wires (up to A") in order to visually represent almost all

letters and numerals. Thus, messages could be conveyed.

*lectrically up to a few kilometers with each of the telegraph receiver5s wires. n

electrical current was se:uentially applied by the sender through the various wires representing

each digit of a message.

The first commercial electrical telegraph was constructed in *ngland by 3ir Charles

heatstone and 3ir illiam Cooke. t used the deflection of needles to represent messages and

started operating over twenty-one kilometers (thirteen miles) of the 6reat estern 8ailway on B

pril 1?AB. 0oth heatstone and Cooke viewed their device as Dan improvement to the

EexistingF electromagnetic telegraphD not as a new device.

Tele-#one

The conventional telephone was invented by Glexander 6raham 0ellH in 1?7I, based on his

earlier work with harmonic (multi-signal) telegraphs. The first commercial telephone services

were set up in 1?7? and 1?7B on both sides of the tlantic in the cities of 2ew @aven and

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ondon. 0ell held the master patent for the telephone that was needed for such services in both

countries.

The technology grew :uickly from this point, with inter-city lines being built and telephone

exchanges in every ma&or city of the Jnited 3tates by the mid-1??#s.

n 1??#, 0ell and co-inventor Charles 3umner Tainter conducted the world5s first wireless

telephone call via modulated light beams pro&ected by photo phones. The scientific principles of

their invention would not be utili4ed for several decades, when they were first deployed in

military and fiber-optic communications.

Ra!io an! Tele*ision:

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n 1?AK, Lames indsay gave a classroom demonstration of wireless telegraphy to his

students. 0y 1?", he was able to demonstrate a transmission across the irth of Tay from

/undee to oodhaven, a distance of two miles (A km), using water as the transmission medium.

ddressing the ranklin nstitute in 1?BA, 2ikola Tesla described and demonstrated in

detail the principles of wireless telegraphy. The apparatus that he used contained all the elements

that were incorporated into radio systems before the development of the vacuum tube. @owever

it was not until 1B## that 8eginald essenden was able to wirelessly transmit a human voice.

Tele*ision:


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n /ecember 1B#1, 6uglielmo 'arconi established wireless communication between

0ritain and 2ewfoundland, earning him the 2obel $ri4e in physics in 1B#B (which he shared

with Marl0raun). %n 'arch K", 1BK", 3cottish inventor Lohn ogie 0aird publicly demonstrated

the transmission of moving pictures at the ondon department store 3elfridges.

n %ctober 1BK", 0aird was successful in obtaining moving pictures with halftone shades,

which were by most accounts the first true television pictures. 0aird5s first devices relied upon

the 2ipkow disk and thus became known as the mechanical television. t formed the basis of

semi-experimental broadcasts done by the 0ritish 0roadcasting Corporation beginning

3eptember A#, 1BKB. @owever for most of the twentieth century televisions depended upon the

cathode ray tube invented by Marl 0raun.

HISTORY OF C'LLULAR COM.ANI'S IN .A/ISTAN:

.aktel

$aktel limited was the first mobile network provider company whom laid the foundation

of mobile industry in $akistan. fter this new race of mobile technology started in $akistan.

/uring the past decade the company built a reputation for excellence with the widest coverage,

network :uality, customer services and value-added facilities that have earned us the respect of

consumer=s experts. 0ut the general perception was that company introduced the mobile as a


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status symbol and charged exorbitant rates during it early years. $aktel=s progression towards

becoming a leading mobile service provider primarily comes from the early entry. The cellular

networks offer services in over K## cities and towns across the country. $aktel offers the range of

cellular services with real utilityN it has recently decided to shift from '$3 technology to the

63' version. t advantages are wide coverage, value added facilities, and good customer

services.

Insta-#one:

nstaphone was a telecommunications company in $akistan and the pioneer of cellular

industry in $akistan. The company was initially owned by 'illicom nternational and was

ac:uired later by the rfeen 6roup. n Lanuary K##?, the $akistan Telecommunication uthority

($T) terminated the license of nstaphone due to the company=s failure to pay outstanding dues.

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The 'obilink 63' started operation in the year 1BB. The 'obilink 63' is a

subsidiary of %rascam telecom and market leader in $akistan. This was the first company that

introduced the 63' technology and cut down the rates. The company offers tariff plans that are

exclusively designed to cater to the communication needs of a diverse group of clientele, taking

into account occasional users to businessmen. To achieve this ob&ective, 'obilink offers both

postpaid and the pre-paid (brand name L99) solution to our customers.

The company also offers advanced voice communication services, and a number of value

added services to 3ubscribers. 'obilink since its start shown enormous growth. t the time when

it entered the market it was a small player in the cellular market of $akistan it is now the market

leader in terms of having the largest subscriber in $akistan.

Mo$ilink &SL:

0esides its cellular service recently 'obilink has also started its /3;imax internet

service in KI ma&or cities of $akistan including ahore, Marachi, 8awalpindi, slamabad,

aisalabad, $eshawar, 'ultan, 6u&ranwala, 6u&rat, Lhe lum, 3ialkot, @yderabad, 'ardan, 8ahim

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Com-an% .rofile:

Mo$ilink 0SM

.akistan Mo$ile Communications Lt! 1.MCL2

Type $rivate imited Company

$arent or 3ubsidiary 3ubsidiary

ounded 1BB

@ead:uarters K Mulsum $la4a,

0lue rea slamabad, $akistan

Mey people $resident and C*%+

9ouhair Mhali:

$roducts ndigo (postpaid) , L99 (prepaid), 'obilink

$C%

$arent %rascom Telecom *gypt

3logan 8eshaping live

ebsite www.mobilinkgsm.com

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"ari!:

arid Telecom Jganda td is fully owned by 8/ Telecom nternational a subsidiary

of the bu /habi 6roup, a large investment group active both in the J*, $akistan and now

numerous other markets on the frican continent including Jganda, Congo and Cote de voire

(frican area where people lived). The group has si4eable investments in various sectors

including+

Telecommunications

@ospitality $roperty development

%il exploration and supplies

0anking and financial services

utomobile industries.

This group currently providing 63' cellular services in $akistan and 0angladesh (tolaunch in %ctober K##I) with head:uarters located at bu /habi J*. arid Telecom

purchased a license of Telecom %perator in K## from 6overnment of $akistan and launched the

service covering K? cities of $akistan and increasing its coverage 11# cities town highways. %n

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the 1#th of %ctober K##I, it was reported on the media that the launch of arid 0angladesh had

been delayed by at least six months.

Com-an% .rofile:

"ari! Telecom

Type $rivate limited company

ounded K##

@ead:uarters A#1-/habi Tower, @amdan 3treet, $ost

0ox KKK, bu /habi, Jnited rab

*mirates

Mey people Chairman+ 3heikh 2ahayan 'abarak l

2ahayan,

C*% bu /habi 6roup P arid

nternational+ 'r. 0ashir . Tahir,

$roduct 9em(prepaid), 9ahi (postpaid)

3logan e Careeb site+ www.waridtel.com ($akistan)

www.waridtel.com.bd (0angladesh)

Ufone:

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Jfone is a 1##Q owned subsidiary of $TC was established to operate cellular 63'

services. The company commenced its operations, under the brand name of Jfone, from

slamabad on Lanuary KB, K##1. fter the privati4ation of $TC, Jfone is now owned by

*tisalat. /uring the year, as a conse:uence of $TC=s privati4ation, KIQ of its shares were

ac:uired by *mirates Telecommunication Corporation (*tisalat). 0eing part of $TC, the

management of Jfone has also been handed over to *tisalat. /uring the year Luly K##" to Lune

K##I, Jfone continued on the path to success. The Company further expanded its coverage and

has added new cities and highways. Jfone has network coverage in more than 7"# cities, towns

and across all ma&or highways of the country.

Com-an% .rofile:

.akistan Telecommunication Mo$ile Lt!+ 1.TML23

Ufone


$arent or subsidiary 3ubsidiary

ounded Lanuary KB, K##1@ead:uarters slamabad, $akistan

1A-0, -7 'arka4

rea served KAAI cities of $akistan, 6T road,

3uper @ighway P 'otorway

Mey people bdul 4i4, C*%

$roducts $re $ay, $ost $ay

$arent $TC $akistan

3logan t=s all about JR (Tum @e Tou @o)

eb site+ www.ufone.com

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Telenor:

Telenor $akistan is a $akistani 63' cellular service provider, and is a subsidiary of

Telenor, 2orway. Telenor ac:uired the license for providing 63' services in $akistan in pril

K##, and has launched its services commercially in slamabad, 8awalpindi and Marachi on

'arch 1", K##". Telenor has its corporate head:uarters in slamabad, with regional offices in

Marachi and ahore. %n Lanuary K?, K##I Telenor established a call center in ahore. The

official opening was held in slamabad with the $resident of $akistan 6eneral $erve4 'usharraf

as the guest of honor and a Telenor delegation headed by C*% Telenor Lon redrik 0aksaas. %n

'arch KA, K##" Telenor started its services in ahore, aisalabad and @yderabad. Telenor will be

launching its services in other cities as per the roll out plan.

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Com-an% .rofile:

Telenor

Type $ublic imited Company

ounded pril K##

Mey people C*%+ Lon redrik 0aksaas,

Chairman+ Thorleif *nger

@ead:uarters slamabad

ndustry Telecommunication

$roducts talk shawk ($repaid), /&uice (postpaid)

3logan @ere to help, bato bato mie

ebsite www.telenor.com

AC/0ROUN& OF TH' 4ON0

C#ina Mo$ile Communications Cor-oration 1CMCC2

China 'obile Communications (C'CC) incorporated in the year K###, is the world5s

largest telecom operator, dominating II."Q of 'ainland China=s market share. t operates as a

1##Q state owned entity in A1 different provinces and employs in excess of 17",### people.

C'CC network covers BB.7Q of China=s population and has over B##,### 0T3 sites. ts

customer base is over I7K million and has operating revenue of S?.A billion.

C'CC is perhaps the only cellular network that provides uninterrupted, reliable coverage

through tunnels, on highways, inside sky scraper elevators as well on top of 'ount *verest. t

has a global presence in @ong Mong, $akistan, 3an rancisco and ondon and currently hasinternational roaming partnerships with #I operators in KA7 countries and regions.

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The company is listed on the 2ew

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China 'obile5s first overseas subsidiary, China 'obile $akistan has the license to offer

and operate voice, data and all value added services in the entire country. %ne of the fastest

growing cellular markets in the world, $akistan is a key region that is likely to offer expansion

opportunities as well the chance to make a difference in the lives of a growing clientele that is

demanding, understands, and appreciates better :uality and service standards.

4ON0 .akistan:

%n Lanuary KK, K##7 stated that it would sell its ??.?I percent stake in $aktel td. toChina 'obile for SK? million, which includes the repayment of intercompany debt and China

mobile company has invested S7K1 million in telecom sector in $akistan during K##7 and it

would further invest S7 million in $akistan this year. The sale implies an enterprise value for

$aktel of SI# million, 'illicom said in its press release. 'errill ynch advised China 'obile

on the transaction. %n 'ay K##7, $aktel was renamed to C' $ak. nd then, on 1I 'ay K##7,

China 'obile announced that it had upped its stake in C' $ak to 1##Q.

9%26 is the first nternational brand of China 'obile being launched in $akistan. t is

meant to empower and liberate the people of $akistan in every nook and corner of the country. t

will become a part of their hearts, their minds and bring about a change in their lives that

everyone desired but few thought would be possible.

9%26 would offer its customers with entertaining P innovative value added services and

will empower them by giving a wide variety of products, services, P content to choose from. e

are privileged to be the pioneering country introducing this brand with others to follow. nd 6od

willing, together we will make 9%26 a success story for others to try and replicate

.


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first international step for China 'obile, 9ong aims at touching the lives of all

$akistanisR e serve to inspire and empower the people of $akistan with innovative technology

that keeps pace with today5s fast evolving culture. *xpanding our wings of coverage to all

corners, making no distinctions along the way and most of all, maintaining excellence in

connectivity everywhere we go. ffordability P nnovation are what define us, aided with a

diverse set of entertaining and informative !alue dded 3ervices. ith a state of the art system,

along with other services 9ong allows and enables its users to avail the best possible 'obile

nternet bundles that are not offered anywhere else in the country making the experience, truly a

uni:ue oneR

The basic idea is to allow people to communicate at their free willR 'aking it a stress free

environment where you are not worried about Tariffs, Capacity ssues or Congestion, be it

2etwork Coverage or Ouality, it is all sortedR

9%26 is supported by ground breaking communications, trend setting Customer

3ervices and an unmatched $roduct %ffering that has redefined the rules of the gameR

alking hand in hand with our nation, we make a happier $akistanR thriving ground with

success on every step, with a smile on everyone5s face be it rain or shine, with hopes higher than

sky and the will to 53ay it llR5

C#ina Mo$ile .akistan 1CM .ak2

China 'obile $akistan (C' $ak) is a 1##Q subsidiary of China 'obile. The pioneering

overseas set up of China 'obile came through ac:uisition of a license from 'illicom to operate

a 63' network in $akistan. 3o far, C' $ak has invested more than J3S 7## million in the

telecom sector in $akistan and an additional J3S ?## million will be invested till the end of year

K##?. ith ambitious plans to cater to the fastest growing $akistani market and to win over the

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ever-demanding $akistani customer, it will be offering unprecedented coverage, voice and data

services, as well as a wide range of tariff options to choose from.

C' $ak5s edge comes from the experience and expertise of running the world5s largest

telecom service and the commitment they make to setting :uality and customer relations

standards. C' $ak is geared to offer neatly packaged !3 products that will benefit the

individuals, corporate as well as small businesses. ed by a team of professionals from the field

of cellular communication, C' $ak is determined to make its mark in the $akistani market and

to change the way people communicate.

5ision statement

"e s#all $e an in!is-ensa$le !igital6life -artner $% $ecoming 7or!s3 e%es an! ears of t#e

-eo-le+

COR' 5ALU'S

Jncompromising attitude on 5responsibility makes perfection.

8 I

8 "e

8 3takeholders

Core *alues I

C#aracter

ntegrity

8esponsibility

$ro-activeness

8espect


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Ca-a$ilit%

Mnowledge

3kill

Competence

Commitment

To myself

Team

Company

Customer

3takeholder

3ociety

Communication 9 Coo-eration

*mpathy

*ffective nteraction

Jnconditional $ositive 8egard

$rom

Core *alues "'

Customer centric is our $usiness i!eolog% 7e $elie*e

Customer is the source of value addition and continuous improvement.

*nd user perception is conse:uential for all our endeavors and investment.

%nly customer centric company wins respect.


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.eo-le oriente! is our management -#iloso-#% 7e $elie*e

n admiring laws of nature over artificial ; synthetic laws.

*ach employee has uni:ue potential to become a talent as long as the condition is appropriate.

Conducive atmosphere that features care, respect, trust and understanding will optimi4e full

employee potential.

@uman resource is the most creative and valuable asset of the company, and is the foundation

of enterprise development.

Inno*ation 9 -ragmatism is our !istinct c#aracter 7e $elie*e

nnovation is our social responsibility.

%nly by innovation, uni:ue or differentiated services P products can be offered to customers.

nnovation ensures long term sustainability and growth.

nnovation is not mystical, every improvement and reform is an innovation

%ur spirit of innovation is pragmatic not fictional

$ragmatic attitude ensures alignment of innovation with strategy

Team 7ork an! coo-eration is our 7orking s-irit 7e $elie*e

Teamwork divides the task and multiplies the success.

Customer perception depends on collective enterprise output, not on individual excellence.

Cooperation and synchroni4ation of our efforts create sustainable value and competitive edge. Teamwork will foster sense of belonging, honor and promote staff loyalty.

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.erformance !ri*en is our in#erent c#aracter 7e $elie*e

n focusing our work on company performance improvement.

%ur efforts are valuable only when they help achieve overall organi4ational goals.

!isible performance as well as invisible competence continuously improves our capabilities.

%nly comprehensive, coordinated, and sustained performance makes sense for company.

Honest% an! #umilit% is our enter-rise image 7e $elie*e

D@umilityD inspires confidence, open mind, and respect for others.

@onesty and humility ensure sustainable and steady business growth with resilience to adverse

conditions.

@onesty and humility should be our inherent character for pursuing excellence.

Harmon% $ut &i*ersit% is our Inter-ersonal intelligence 7e $elie*e

/iversity stimulates sense of tolerance and flexibility, making our company vibrant.

$eople with different views and approaches are source of collective wisdom,

/ifferences Create !alue.

Cooperative insight and collective intelligence lead to smart decision making

Core *alues STA/'6HOL&'RS

Customers

e shall become a digital fabric of harmony and accord, uniting people across the nation.

Team


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e envision developing the most satisfied professionals eyeing outstanding personal and

organi4ational growth stimulating sense of comradeship.

S#are#ol!ers

e shall be

dmirable for shareholders earning value and respect.

role model among all China 'obile overseas operations.

.artners

$artners are our essential allies with shared aims and aspirations for mutual progress and

success.

$artners are as good as our management.

Societ%

e shall enrich people5s lives and synergi4e the nation through future oriented digital life-style

and being socially responsible.

Co!e of Commercial .ractice

Intro!uction:

e are resolute to provide our customers with an excellent service. This is only possible

if customers converse with us. e value input from every customer and are open to suggestions,

feedbacks,criticism which helps us in our efforts to provide the best services.


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Com-an% Mission

GTo be the leading mobile %perator of $akistan by continuously innovating and offering

exceptional :uality servicesN to be a good corporate citi4en and envoy of friendship between

China and $akistanH.

5ision

G'ake communication exciting.

G@aving said that we will strive for the followingH.

0OAL AN& O;'CTI5':

'obile communication is now a utility.

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s a ma&or step towards achieving their goal of expanding their services rapidly. They

have decided to award the expansion contract to different vendors in $akistan. These high

ambitions would certainly lead us to become a ma&or force in the development of telecom

industry in $akistan.

9ong have completed ac:uisition of 1##Q shares of 9%26. J3 S 7KA million worth of

/ has already been made in the country and on top of that They=ll be investing millions of

dollars in the future et me reiterate their resolve and uncompromising commitment that China

'obile is here to stay which is why They are planning to continuously invest to improve their

network coverage and :uality.

Com-an% Information

C#ina Mo$iles .akistan 1CM .ak2

4ong


$arent;subsidiary 3ubsidiary

ounded #";1I;#7

ounder China mobile $akistan (C' $ak)@ead:uarters 7 'auve rea, slamabad, $akistan

nvestment Js S 1"##million

Cell sites IA##

ndustry Telecommunication , wireless communication

$roducts Communication ('obiles and 3' and J30)

Telephone UBK-"1-111KKK111

ax UBK-"1-111#A1#A1

3logan 3ub kah do (say it all)

eb site www.4ong.com.pk

Management Line of 4ON0

'26*'*2T 2* % 9%26

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page '
http://www.zong.com.pk/http://www.zong.com.pk/

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'anagement ine 2ame ocation rom

C*% Oin ee slambad ChinaCT% Vu@aiyong slambad China

C% eng Tuixian slambad China

C%% 3a&id 'ahmood slambad $akistan

C@8% ai 6iang fu slambad China

/irector %perations a&id li slambad $akistan

/irector inances mir 'ahmood slambad $akistan

/irector 3ales Jsman isha: slambad $akistan

CT% 3hahid 8auf slambad $akistan

s of the president of C' $ak is from china and his name is Mr+ LIU Aili

OR0ANIATIONAL CHART:

CSC

MAR/TIN0

CALL

C'NT'R COO

SAL'S

9

&ISTRIUTION


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&IR'CTOR FINANC'

CFO

.ROCUR'M'NT

C'O

IT

O.'RATIONS

CITO

IT .RO;'CT

CHRO

CUSTOM'R C'NT'R CHART

TSOs

&O

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CSR 4ong

Mo$ile

CSC

Account Officer

Manager

CSR .re-ai!

5AS

CSR .ost-ai!

Connection

CSR .re-ai!

&'.AR'TM'NTS

A!ministration &e-artment

Mission Statement


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GTo anticipate the needs of all departments and their employees, to address their demands

for creating better safe and secure friendly working environment, to accept challenges, achieving

goals and ultimately to be the 2o. 1 admin operation within C'CC(china mobile communication

corporation).H

Functions of A!ministration &e-artment

$rovision of all office e:uipment for use by staff e.g. Computers.

*nsuring a clean and secure office environment.

*nsuring availability of ade:uate lighting, water, telecommunication, email, fax, etc.

$roviding, where possible, designated parking for vehicles.

*nsuring availability of stationery.

*nsuring availability of ade:uate photocopying services;facilities.

$rovision of offices for all staff.

3etting of internal o-erating rules+

Finance &e-artment

Mission Statement

G9ong has strong financial position since its inception. China has been invested S1"##

million in $akistan for 9ong and wants to invest more. The improvement in net earnings

resulting from strong internal sales growth both postpaid, prepaid segments.H

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Functions of Finance &e-artment

$ayable

$ay Commission.

udit and ccounts.

Cash 'anagement

inancial ccounting

Taxation

IT 1Information Tec#nolog%2 &e-artment

Mission Statement

GTo provide the lowest cost and highest speed systems through utomation,

Centrali4ation and %ut-sourcing.H

Functions

T nfrastructure

T 3ystem and /atabase 'anagement

T $ro&ect and $lanning

T %perations

Marketing &e-artment

Mission Statement

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G9ong marketing department will become the best marketing department of the industry

in terms of adding values to their brand name, improving the image of the organi4ation, increase

in sales, with :uality of people and team spirit to lead the organi4ation towards the achievement

of short term and long term goals.H

Human Resource &e-artment 1HR&2

9%26 $akistan has a skilled human resource planning department. s we know that each

human resource department in any organi4ation play key role and operate like an eye of an

organi4ation, like wise in 9%26 $akistan they are performing their functions and fulfilling theirre:uirement of the organi4ation by matching the organi4ational needs with the employee Ws

skill, knowledge and ability whether these needs are identified or being demanded by any

department of the 9%26 $akistan.

@uman resource planning in the 9%26 is basically performing different kind of functions which

are as followsN

1. hether there is need for recruitment in the organi4ation.

K. f there is demand from any department, they (@8 department) identify the need of the

department.

A. $lacement of their employees.

9%26 is newly born baby in $akistan market, they have had strong competitors in their

fields, and they entered in the market of telecom where already the price war (price competition)

had been initiated among pioneer companies of $akistan, including J%2*, '%02M,

T**2%8 and 8/.

Sales an! &istri$ution &e-artment

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Mission Statement

GTo maximi4e the number of revenue generating subscribers by efficiently planning and

executing policies and operations related to product visibility and availability.H

&istri$ution

9%26 purchases e:uipment from four companies 9T*, *ricsson, lcatel and @awaii, these are

the venders and operator of 9%26 distributors and franchises, CC3C (customer care service

centers) and different outlets, 9%26 has CC3C and 1##,### different outlets in $akistan.

Customer Ser*ices &e-artment

Mission Statement

GTo reali4e the perceived value of the customers and build higher expectations through

excellence in service.H

Customer Ser*ice Centers

The beacon of 9ong=s impression and torch bearers of a new era in customer interaction,

taking customer service into a portal of customer excitement. These are the doors to 9ong=s first

and foremost reali4ation of its promise to excite customers with a new trend in service, setting

the tone and ambiance which is second only to your home, these are 9ong=s arm across the

country to welcome everyone to experience the comfort when a true promise is fulfilled.

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Regulator% Cor-orate Affairs &e-artment

Mission Statement

G'aintain the most affable relations with the government to ensure support and

facilitation in the technical installations and the commercial activities of the organi4ation.H

Stan!ar! 9

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Customers5 input received is a ma&or contribution for the company to come up with

packages and offers which are up to the customers5 expectations or even beyond expectations.

or this we ensure that we provide the maximum touch-points to our valuable subscribers to

reach us.

The channels through which our consumers can reach us are+

!ia our K;7 helpline A1# where our representatives are available round-the-clock to furnish

help to our valued subscribers.

K Customer 3ervice Centers; 177 ranchises spread nation-wide making customer facilitationon the front-end in easy reach of the customers.

!ia email by writing to us at customerservicesX4ong.com.pk !ia ax to #"1-111-#A1-#A1

!ia $.% 0ox Y 1?1#

!ia C*0%%M Z 9%26 is a pioneer in launching complaint handling via this mode.

C'$ak will receive complaints, :ueries, suggestions and re:uests through the above-mentioned

channels and will handle them according to the nature.

Inno*ati*e 5AS

C'$ak will always view possibilities keeping in view customers5 needs. t has proved so

by being the fore-runner in introducing first-of-a-kind value added servicesN to name a few Z

0ook

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@andset %ffer Z by opting for which customers purchase a handset for a mere 8s.1 and en&oy

9%26 services for a period of 1 year by receiving monthly balance and free 3'3 and ''3

resources too.

3tudent *ntrepreneur $rogram Z by being a part of which students get an opportunity to be a

part of 9%26 team and a chance to earn pocket money by selling 9%26 connections, porting in

numbers to 9%26 and being a 9%26 associate by being able to transfer miniload to 9%26

numbers.

C80T application Z a 6$83 based service using which customers can manage their own dial

tune account on their handsets.

Customers= self6go*ernance an! information

C'$ak will keep its subscribers updated about their usage and accounts (both prepaid

and postpaid). 9%26 (C'$ak) has given the authority to its subscribers to self-monitor their

usage details by giving them access to e Care for both prepaid and postpaid customers on the

website. 0y accessing these portals our customers are able to comprehend their balance

consumption, billing, and to perform activities like blocking and unblocking of their respective

numbers.

C'$ak informs its customers when they are getting low on balance. prepaid subscriber

is intimated by a recording of insufficient balance, on dialing every call, when he reaches the

limit of 8s.1# in his account and through an 3'3 when his account balance becomes lower than

8s.". 3imilarly our postpaid subscribers, when reach B#Q of their credit limit, are sent an

intimation 3'3 to make them aware about their usage and billing.

Sus-ension of ser*ices

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C'$ak subscribers are not charged;liable to pay any disconnection;suspension charges.

@owever, services suspended due to non-payment or expiry of balance may only be restored

upon clearing of outstanding dues or recharge of balance.

.re-ai! su$scri$ers:

prepaid number gets blocked on re:uest received from customer or from the company5s end

in case of obnoxious;fraudulent activity confirmation from that number.

C'$ak will always verify blocking re:uest that it is being received from the original user of

the number. Customer is verified on providing name and C2C and in case there is a

discrepancyN address, two most dialed numbers, activation date and last recharge verification is

asked for processing the re:uest received.

or further making the process reliable, C'$ak provides the option of getting a special tag

updated against customers5 number which is fulfilled when original customer visits 9%26

Customer 3ervice Center with active 3' and original C2C. Jpon implementation of the tag,

no action whatsoever will be performed on customer5s number until he visits the 3ervice Center

in person.

%n receiving obnoxious;fraudulent complaint against its subscriber, C'$ak will issue one

warning to the user upon verification of the act. n case of non-compliance to the warning issued,

C'$ak will block the services of the number in :uestion after notifying the customer via

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Customers are given the leverage of getting their number unblocked on submission of written

apology along with their C2C copy after approval of $akistan Telecom uthority.

.ost-ai! su$scri$ers:

%utgoing activity block

%n reaching B#Q of their credit limit, C'$ak will always notify its postpaid users via 3'3

about their billing status.

%n reaching 1##Q of the defined credit limit, the outgoing activity of our postpaid customer

gets blocked but incoming remains active for another B# days. ine rent will not be charged

during this period.

Online locking>&e$ locking

The purpose of online blocking re:uest cannot be served as per the mentioned point as

$T would like to involve third level verification which as per our 3 is physical verification.

Le*el ?: The customer calls from his;her own '33/2 (i.e. same C).

Le*el @: The customer calls from his;her own '33/2, and can provide K kinds information at

least from the list below:

%wner 2ame.

C2C

Contact ddress

3ubscribe date (C)

atest K $ayment record

K most dialed numbers

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%ur postpaid customer can get his number blocked voluntarily as long a duration as of his

choice. The re:uest is received by calling the helpline from the same C and on providievel K

verification. This option can only be availed after ensuring that his;her outstanding bill is clear.

The same number can be unblocked by calling on the helpline from a different C and

providing the same verification that was provided for blocking of the said number.

SIM '-ir%

f new 3' is activated and not used, it is expired after completion of one year.

f 3' is active and is not recharged, would expire after completion of following validities+

3tate !alidity

21 1# days

I# days for 8s.1##, B# days for 8s.A##, 1?# days for 8s."## and AI" days for

8s.1###.

2K ctive 3tate and if customer does not charge, number will move to 2ext state 2-A

2A !alidity+ 1K# days (balance gets confiscated)

2 !alidity+ AI" days

2" !alidity depends upon management /ecision

Customer confi!entialit%

C'$ak will make every commercially reasonable effort to protect our customers5 privacy. n

addition to this we have a secure network for the confidentiality of their information (nothing,

however, that no system is 1##Q secure against deliberate and targeted security breaches). lso

our customers5 personal information will be safe with us and will be guarded as per laws of

$akistan.


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/isclosure of customer5s data has to be made where the designated government bodies i.e.

.., 0,3, etc re:uire subscriber data from time to time, or where investigation in reported

illegal activities necessitates such disclosure.

&is-ute! case #an!ling

%n receiving of a disputed case of ownership, the concerned parties will be re:uested to

visit 9%26 Customer 3ervice Center with all original documents and proof of ownership of the

number in :uestion and decision would be taken on base of provided C3 and original

documents. hosoever of the concerned parties gets verified as the original user and the rightfulowner after detailed investigation, will be facilitated accordingly.

%n receiving a complaint for fraudulent port in of a number to 9%26 network, complainant5s

touch-point for registration of the complaint will be the donor operator.

%n escalation of the said complaint to us from the concerned operator, C'$ak will pursue the

case further and the portability of that number will be reverted depending on the outcome of the

investigation.

Customer Ser*ices

e will always aim at providing prompt call resolution to our customers, in the minimum time

possible, whether customer calls over the helpline or visits any 9%26 outlet+

$olite and careful handling of customer will be very well taken care of at all touch-points.

Chances of customer mishandling will be minimi4ed by taking various measures which may

include all related training and sessions of our staff pertaining to customer handling, ensuring

that implementation of customer service ethics will be very well implemented in daily dealing

with customers.

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The use of langue age Z verbal or written - in customer handling will be free of any &argon and

easily comprehensible by customers.

ny recommendations given for improvement in customer services will be scrutini4ed in light of

any complaint received leading to improvement and assurance that incident of the same nature

will not recur.

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restores within Kto ? hours .or such case of huge outages ([ 7# 3ites) the customer shall be

informed after outage restoration.

Mip5s Targets;0enchmark

Call connection Time less that 7 sec

Call completion Time between BI-B?Q

dvanced services interruption notice at least before A days

Call :uality 'ean %pinion 3core is greater than A

Sale Return

%n wanting to discontinue using services, the sale can be returned by customer by visiting

9%26 Customer 3ervice Center with active 3' and original C2C. Jpon receiving of this

re:uest, the number will be ceased.

Ser*ice outages

%utages are of two types Z $lanned and unplanned.

$lanned outages are carried out when expansions, upgrades, re-parenting, migrations,

preventive maintenance are to be carried out.

3ervices may get affected during these planned activities.

$lanned outages will be carried out, as is the current scenario too, in off peak hours.

Customers would be informed via 3'3 beforehand regarding disruption in services that is to

take place.

Customer touch-points will be well aware of the occurrence of these outages beforehand so

customers may be guided accordingly.

n case of outages planned more than A# days in advance the possible customers to get affected

will be informed A# days prior to the outage.

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Jnplanned outages are unpredicted irregular occurrences which adversely affect the service.

These outages can occur due to malfunctioning of non telecom P telecom e:uipment due to any

reason. t may be divided in three categories+

Critical

3ervice is affected on larger scale or to large no. of customers.

MaBor

3ervice may affect if alarms are not attended with in specified time.

or any Critical outage response time of the team is immediate and 'TT8 (mean time to

return) is A# 'in while in case of any 'a&or %utage response time of the teams are 1# min and

'TT8 is K @ours and for 'inor alarm response time is A# 'inutes with 'TT8 of hours.

0esides this, C'$M has 3 (service level agreements) with vendors P suppliers having

layer A expertise. f issue is not resolved within given time, it5s forwarded to vendor;supplier P

they are supposed to resolve within agreed time.

C'$ak will reinstate services on priority as soon as possible and will ade:uately inform its

customers upon their in:uiry. nd once the outage is over, customer will be informed

accordingly via 3'3 that the services have been reinstated.

e will take necessary measures for providing e:uitable concessions in case of lengthy outages

due to which our customers may be facing inconveniences.

%ur customer services teams will be well-informed about these unplanned outages too in order

to be able to guide subscriber=s n their in:uiries and complaints.

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C'$ak will ade:uately inform its customers whenever there are planned or unplanned network

enhancements upon :uery. n cases where our customers face in convenience due to lengthy

outages we will take necessary measures for providing e:uitable credits.

4ON0 CSR ACTI5ITY

9%26 employees spend a day with mentally challenged children

Jnder Corporate !olunteerism $rogram me, employees of 9%26 recently visited Chambeli

nstitute of 'entally Challenged Children and $hysiotherapy Center located in 3atellite Town,

8awalpindi. The nstitute has around "# special children enrolled in it and has a staff of K#

people to manage and help with these children.

t was a full day event which comprised of many fun filled activities like face painting,

musical chairs, tableau by children, A-legged race, spoon P ball race and dancing competition.

Children participated with great enthusiasm while volunteers from 9%26 compassionately

arranged all these activities with help of the institute5s staff.

Children also watched a cartoon movie on the multimedia and later on excitedly received

gifts, food items and goodie bags which were being distributed by 9%26 employees. *ach child

was presented stationery items, coloring box set, glitter pens and coloring books along with

scrumptious delights to make this day a memorable one for them. 0y organi4ing such activities

9%26 is not only integrating C38 best practices by promoting community service among its

employees but is also mentoring them to become better future leaders.

Their first hand exposure to the opportunities, challenges and conditions of communitymembers will inform their actions as they move to become mentors and decision makers. The

basic philosophy behind this program is to encourage and support 9%26 family members to

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perform community services, generating benefits for themselves, the Company and the

community.

0o*erning La7s 9 A--lica$le Statutes:

The provision of services by ';3 C'$ak td. shall be governed by, and these terms and

conditions shall be construed in accordance with, the laws of $akistan without giving effect to

the conflicts of law principles thereof. 'oreover, /eterminations;/ecisions;nstructions of the

$akistan.

Telecommunication uthority ($T) Z the statutory body with the function of regulating

the telecommunication industry in $akistan Z issued from time to time shall also be applicable.

ew of the applicable laws are listed as follows:

$akistan Telecommunication (8e-organi4ation) ct, 1BBI (as amended).

$akistan Telecommunication 8ules, K### and any other 8ules issued by The 6overnment of

$akistan from time to time.

$akistan Telecommunication uthority (unctions and $owers) 8egulations, K##I and any

%ther $T 8egulations issued from time to time, including but not limited to the Class

icensing and 8egistration 8egulations, K##7 and the Telecommunication Consumers

$rotection 8egulations, K##B and

Terms and conditions of the license issued to ';3 C'$ak td. by $T.

.RO&UCT AN& S'R5IC'S

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4ON0 .re-ai!

4ON0 Rs+ offer

Clarity of offer P experience worth remembering Z building on the two core ingredients of

customer satisfactionN 9ong has come up with a new offerN the 8s.I %ffer A$ Laga Asal

SID'REE

Ho7 to Acti*ate

\IIIY

Ho7 to &e6acti*ate

Jnsub to III111

Ho7 7ill I $e c#arge!(

8s.IUtax

.erfect .ackage

All Toget#er un!les

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Meeping alive the innovative campaigns and value offers for our customers, we have planned

special P exciting campaign that will cater to your needs in the best yet economical manner.

All Toget#er un!le .romotions

ree on net call except 7pm-1#pm

"## 8** 3'3

1## 8** ''3

" '0 6$83

0undle price+ 8s 1KUtax daily

Ho7 to Acti*ate

/ial \717Y to subscribe or

3end 3J0 or a blank 3'3 to 7171 to subscribe

Ho7 to &eacti*ate

To J2 sub from bundle+ send unsub to 7171

4ON0 Flutter


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lutter 0undle is a bou:uet that offers so much X minimum possible rate.

LJ3T 8s. I U tax U 6$83 svc chg per day.

3imply send D

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$roduct pricing ctivation charges are 8s. 1# (*xisting @ourly ; /aily $ackage subscribers are

exempted from the subscription fee of 6ood 2ight %ffer) /aily 3ubscription

Charges are 8s. ";-

Note

!alidity of the free hours is one day (/aily rent will be charged at 1K+## ')

To unsubscribe 3'3 DJ2 subscription charges are 8s.";-)

LC 1Location ase! C#arging2

The wait is overR

The milestone of 1##U 9ong Jnlimited %ffer cities all over $akistan is achievedR

9ong has always offered its subscribers packages with competitive rates P services keeping in

mind premium experience for all.

9ong Jnlimited %ffer is another example of the norm that 9ong has set. /aily and eekly offers

now under the 9ong Jnlimited %ffer umbrella, without any time slabs and restriction on free

minutes, is again superseding other similar offers available in the industry.

ocation 0ased Charging (9ong Jnlimited %ffer) has fast become a popular service. This offer

allows 9ong users to make 9ong to 9ong calls from their respective location at exciting charges


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all over $akistan. 9ong Jnlimited %ffer has allowed 9ong users to communicate with each other

at unbeatable rates, which is why it has become a fast favorite service among the 9ong family.

&ail% 9 "eekl% LC Cities

To activate this service, simply 3'3 the city code to "KK

.rice -oint &ail%: ./R ?ta

!alidity+ till 11+"B pm (1 /ay with auto re-subscription)

ll other product mechanics are similar to the existing /aily 9ong Jnlimited %ffer

.rice -oint "eekl%: ./R ta

n added benefit of 1"# 3'3 a day with Jnlimited %n-net calling on the eekly %ffer.

!alidity+ 7 days (with auto re-subscription)

ll other product mechanics are similar to the existing eekly 9ong Jnlimited %ffer

Ho7 To &e6Acti*ate

3imply 3'3 DunsubD to "KK to deactivate the service

/aily allowed ree 9ong to 9ong 'inutes Z Jnlimited

s before, 9ong to 9ong calls initiated outside the 9ong Jnlimited %ffer boundary and all

%ther 2etwork Calls (even with-in the 9%26 J2'T*/ %*8 boundaries) will be chargedas per customer5s package plan

/omestic 3'3 will also be charged as per package plan

// Calls P 3'3 will be charged as per package plan

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ll other product P subscription mechanics remain the same

4ong ?

9ong U1R ith 9ong U1 offer, 9ong has revolutioni4ed the concept of having to choose

selected riends and amily numbers by ensuring that the 9ong family gets to talk freely no

matter what network their friends and family may be on. Customers who subscribe to 9ong U1

will simply be able to choose their desired operator and en&oy discounted call rates of A" paisa U

tax ; K# seconds to that specific operatorR

t5s as simple as 1, K, A

/ial \"1"Y

Choose your favorite operator from 'obilink, Jfone, Telenor, 9ong, or arid

*n&oy call rates of A" paisa ; K# second to your favorite operator and 3ay t llR

Ho7 to Acti*ate

/ial \"1"Y and choose the desired operator from the menu or write the name of the operator

which needs to be selected and send to "1"

or example, if a customer wants to select+

'obilink, he wills 3'3 5'obilink5 to "1" 3ystem will accept 'obilink, La44, ndigo P anything starting with 5m5, 5&5 or 5i5

Telenor, he wills 3'3 5Telenor5 to "1"

3ystem will accept Telenor, /&uice P anything starting with=t= or=d=

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Jfone, he wills 3'3 5Jfone5 to "1"

3ystem will accept Jfone P anything starting with 5u5, 5v5 or 5y5

arid, he wills 3'3 5arid5 to "1"

3ystem will accept arid, 6low P anything starting with 5w5 or 5g5

9ong, he wills 3'3 59ong5 to "1"

3ystem will accept 9ong, 'B P anything starting with 545 or 5mB5

Ho7 to &e6Acti*ate

3end D%D to "1"

$roduct pricing 3ubscription ee+ 8s 1# U tax /aily %perator ee+ 8s 1.K" U tax

4ON0 J

adies and 6entlemen, we bring you 9%26 I", the new pre-paid package of 9%26 that

delivers 1##Q on economy and guarantees lowest call rates to any network in $akistan.

e promise to provide our customers with best services and offers that are transparent, simple

and miles ahead of competitionN &ust like 9%26 I" $ackage

National 7i!e Tarriff

Charging Jnit A# 3econdsithout Tax\

!oice+ ll networks in $akistan I" paisa;A# secs

3'3+ ll networks in $akistan 8s. 1;3'3

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''3+ ll networks in $akistan 8s. A;''3

6$83 8s. 1";'0

Jnlimited 6$83 8s. ##;month

Jnlimited 3'3 8s. A.BB; day

riends and amily 2ot pplicable

3pecial offers (e.g. @appy @our, ? anay, 2%,

0T%, 3uper ree, and Jnlimited ree) 2ot pplicable

63T of 1B."Q is applicable on all rates.

Note

$lease note that all calls will be automatically disconnected after "B minutes.

Aik Secon! .ackages

Make call for Bust K -aisas -er secon!E

ll 2etworks. ll 2umbers. ll TimeR

Call " riends and amily numbers for &ust K paisas per second.

2ational wide Tarriff

2etwork $rice

9%26 to 9%26 paisas

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9%26 to any other network paisas

3'3 to 9%26 7" paisas

3'3 to any other network 8e 1

9%26 amily and riends numbers " numbers

9%26 riends and amily rate K paisas

''3 8s.A;A##M0

'obile nternet 8s.1";'0

$roduct pricing Customers can subscribe to 9%26 ik 3econd $ackage by dialing B## with

one-time charges of 8s. 1" only (first time migration is free)

$ackage can be changed once every day.

0alance validity is based on re-charge

ll C*/ and Taxes apply.

Note


4ON0 &efault .ackage

e promise to provide our customers with best services and offers that are transparent,

simple and miles ahead of competition.

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2ational wide Tarriff

2etwork $riceCall 8ate (ll networks) 8s 1.I ; min

3'3 (ll networks) 8s.1Utax

''3 (ll networks) 8s. A.##

6$83 8s. 1";'0

Unlimited GPRS Rs. 400/mont h

Jnlimited 3'3 8s. A.BB;day

@appy @our @appy @our

@appy @our riends and amily " 2umbers

9%26 riends and amily rate "# $aisas

@appy hour needs to be activated by the subscriberN every action;modification will be charged

at 8s"

riends and family rate apply for K hours, for those customers who have subscribed for happy

hour, riends and amily rates will not be applicable during that hour

@appy hour can be modified once everyday


Note


4ON0=s Ne7 SIME

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9%265s 2ew 3' price now gives you the chance to &oin 9%265s network and en&oy all of

9%265s packages and offers only for 8s 1"#R

9%26 now gives

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After su$scri-tion

calls 0 for free

calls C for free

0 calls C for free

0 calls for free

C calls for free

C calls 0 for free

The diagram below shows this relationship as well.

fter subscription you will be able to use the service for the next A# days.

4ON0 KJ

adies and 6entlemen, we bring you 9%26 ", the new pre-paid package of

9%26 which offers lowest call rates in the industry, with calls at " paisa only. e promise to

provide our customers with best services and offers that are transparent, simple and miles ahead

of competitionN &ust like 9%26 " $ackage

National 7i!e tariff

Charging unit K# seconds

!oice+ ll networks in $akistan " paisa;K# secs

3'3+ ll networks in $akistan 8s. 1;3'3

''3+ ll networks in $akistan 8s. A;''3

6$83 8s. 1";'0Jnlimited 3'3 8s. A.BB;day

riends and amily 2ot pplicable

3pecial offers (e.g. @appy @our, ? anay,

2%, 0T%, 3uper ree, Jnlimited ree)

2ot pplicable


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63T of 1B."Q is applicable on all rates. ^

Continuing with the best call rates in the industry, 9ong " also offers international calls at "

paisa per call only. 2ow make as many international calls as you like without worrying about the

rate.

International

Charging Jnit K# 3econds

ithout Tax\

JM (landline) " paisa

J3 " paisa

Canada " paisa

3audi rabia 8s. ."

J* 8s. ."

ran 8s. ."

Muwait 8s. ."

3ri anka 8s. ."

8ussia 8s. ."

63T of 1B."Q is applicable on all rates.

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Countries alrea!% inclu!e! in t#e .romo

JM (andline), J3 P Canada _"ps ; K# sec`

J*, 3. rabia, Muwait, 0ahrain, ran, 3ri anka P 8ussia _8s. ." ; K# secs`

dditional countries+ 6ermany (), reland (), 3pain () P China (U') _"$3; K#

sec`

Note


?@ Aana% .ackage

Call or 3'3 for only 7" paisas to any network and timeR

Talk for an entire hour - any hour, for only 8s..BB and for the first time in

$akistan you can change the hour everyday

2taional wide Tarriff

2etwork $rice

ithout Tax

9%26 to 9%26 7" paisas;A# second9%26 to any other number 7" paisas;A# second

3'3 to any other network 7" $aisas

@appy @our 8s. .BB per hour


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9%26 riends and amily numbers " 2umbers

9%26 riends and amily rate "# $aisas

? anay %ffer "# $aisas

''3 8s. A;A##M0

'obile nternet 8s. 1";'0

# paisas extra will be charged during first minute

? anay offer is only for one off-net number at a time and it can be changed any time

? anay offer can be selected by dialing B#7 and each addition;modification will be chargedat

8s. 1" U tax

Secon! C#arging

9%26 1K anay is available at all 9%26 3ales and 3ervices Centers and selected retail outlet

across $akistan

@appy hour needs to be activated by the subscriberN every action;modification will be charged

at 8s"

riends and family rate apply for K hours, for those customers who have subscribed for happy

hour, riends and amily rates will not be applicable during that hour

@appy hour can be modified once everyday


Note


Free .ackage

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Choose Jnlimited favourite 9%26 numbers and call from midnight to 7am - absolutely freeR

This is a limited time offer, so rush now before you miss the deal of a lifetimeR

For t#e first time in .akistan %ou can make free calls for lifeE

Choose Jnlimited favourite 9%26 numbers and call from midnight to 7am - absolutely freeR

This is a limited time offer, so rush now before you miss the deal of a lifetime

/uring 0reak Time @ours call all 9%26 numbers at 8s.A.BB per hour from noon to K.##pm

and on ridays from 2oon to +##pm

2ow you can call upto 1# riends and amily numbers

National 7i!e Tarriff

2etwork $rice

9%26 to 9%26 8s. K.##;minute

9%26 to any other network 8s. K.##;minute

3'3 to any network 8s. #.K#

9%26 riends and amily numbers 1# numbers

- 0reak Time %ffer (2oon to K+## pm) \\ 8s. A.BB per hour

- 0reak time offer ridays %nly(2oon to +## pm). 8s. A.BB per hour

9%26 riends and amily rate 8e. 1.##;minute

''3 8s. A;A##M0

3uper ree 2umber \\ ree (K @ours a day)\\ imited time offer

\\ ll 9%26 numbers

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$roduct

pricing

'onthly 3ubscription 8s "## U tax for 3uper ree 2umber

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lready entered n numbers can be added as 3uper free number only after A# days of

selection i.e.after A# days of adding the n number

$roduct pricing 'onthly subscription 8s"##UTax

This offer is for 9%26 ree $ackage for 9%26 to 9%26 calls only

/ial B#? for package conversion P special number selection ; modification

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!oice 0undle $ackage

0undle $rice ree 'inutes ree 3'3

$M8 1## 0undle ?# 1##

$M8 "## 0undle K" "##

$M8 1### 0undle B## 1###

\Customers can subscribe to these !oice 0undles by calling B1K and selecting their preferred

bundle of choice or typing GsubH and sending an 3'3 to B1K.

Late Nig#t Offer

9%26 now presents Date 2ight %fferD which now allows 9%26 subscribers to make

unlimited number of %n-net calls for as long as they want as many times as they want between

#### Z #7##.

reak Time Offer

or the first time in $akistan, 9%26 offers you the benefit of calling your friends and

family freely during daytime This facility is available through 0reak Time %ffer which is

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available on 9%26 ree $ackage. 0reak Time %ffer is a fabulous offer from 9%26 that enables

you to call any 9%26 number from 1K noon to Kpm for &ust 8s.A.BB U tax per hour.

%n ridays the offer is valid from 2oon to +## pm.

There is no subscription fee or any additional charges with 0reak Time %ffer. ny subscriber to

the 9%26 8** $ackage can avail this facility. To subscribe to 9%26 8** $ackage dial B##

from your 9%26 connection and follow the simple instructions to activate 9%26 8**

$ackage.

Note


$%3T $/ solutions tailored to your needs

.ackage .lan

%ur package plans are designed to provide you a hassle free communication P

connectivity experience while providing you with value for your money that no one else offers.

That=s not all, we offer the largest selection in plans with an assortment of add-ons to provide

you with a solution that fits like a gloveR

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'conoDcess

The convenience of postpaid coupled with exceptionally affordable tariffs.

'onthly ine 8ent 8s # - BB

ree ll-2et 'inutes # 1##

%n-2et Call 8ate (A#3ec) 8s #.I" #.I"

%ff-2et Call 8ate (A# 3ec) 8s #.I" #.I"

ll-2et 3'3 8ate (ocal) 8s 1 1

.roDcess

ree voice, /ata P 3'3 packed together with package subscription. 3o start calling,

texting P surfing without worrying about cost the minute you come on board.

'onthly ine 8ent- 8s KBB BB IBB

ree ll-2et 'inutes A## "## 7##

ree 3'3 1"# A"# I##

ree 'obile nternet "#'0 1##'0 1"#'0

8oll %ver ree 'inutes

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3martVcess has been designed for the data savvy user who need on the go connectivity

with economical voice P 3'3 tariffs. 3martVcess plans are power packed with 3'3, !oice P

/ata, complemented with the facility of roll over minutes.

'onthly ine 8ent- 8s BBB 1BB

KBBB

ree ll-2et 'inutes 1### 1"## A###

ree 3'3 1### 1"## Jnlimited\

ree 'obile nternet K"#'0 "##'0

Jnlimited\

8oll %ver ree 'inutes

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\air usage policy of "## 3'3;/ay P 60;'onth will apply on free Jnlimited 3'3 P /ata

on K,BBB line rent package

ll calls will be automatically disconnected after "B minutes.

6ovt. Taxes apply

Terms P Conditions pply

4ON0 S-ecial Offer

4oN0 Cor-orate Air-ort Lounges

9%26 has always prioriti4ed your convenience. dding a new dimension to its array of

unmatched services, 9o26 takes pride in launching yet another convenience for its esteemed

customers. ntroduce yourself to the 9o26 Corporate irport ounge.

2ow each time you travel on a domestic route, you can avail business services at 9o26

Corporate irport lounge Marachi. The lounge is done in extreme taste P style. ith people to

provide assistance to having television, newspaper P, maga4ines, you have the convenience of

hot P cold beverages, computers, i-i and the most comfortable seating arrangements. vail

all customer services in style while you wait for your flight en&oying a hot cup of coffee.

e believe in continued relationships and have always strived to provide you the best of

services and facilities. The Corporate ounge is yet another endeavour to extend convenience P

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comfort to all our corporate clients. 3o next time you are flying, step in to experience your very

own 9o26 Corporate irport lounge.

Customer 3election Criteria+

Three types of memberships will be offered at the corporate oungeN

Mem$ers#i- Criteria

$latinum 'ember 3ubscriber should have minimum of AI##U8evenue;'onth)

6old 'ember 3ubscriber should have minimum of 1###-AI## 8evenue;'onth

2on 9ong Customer vailable to all 2on 9o26 customers with upfront charge of $M8 K"# per

visit

MAR/'TIN0 MID 1K .s2

D'arketing 'ixD is set of correlated tools that work together to achieve company=s

ob&ectives, they are+

$roduct

$rice

$romotion

$lace

.ro!uct

$roduct means offerings of a company, and 9%26 is offering its customers 3ervices as well as

products. n services 9%26 is offering followings+

$ostpaid packages

$repaid packages


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!alue added

$ostpaid packages are generally for business class and in postpaid 9%26 are offering

manyother packages like 1## line rent, A## line rent, I## line rent, 1K## line rent and K### line

rent. $repaid packages are for low and middle class in prepaid 9%26 also offer many packages

like 1K nny, I" paisa, free package and ik second package. nd also many exciting value

added services like missed call alert, 8am4an value time offer, dial tune, happy hour and many

more exciting offers. nd products like mobile phone.

4ON0 Mo$ile

An!roi! Han!set

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9%26 brings to you the new ndroid handset based on the latest ! K.K - royo ndroid

operating system and that too at an unbelievable price. The ndroid phone is packed with

numerous features that will revolutioni4e the handset market.

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9%26 has finally launched its high-speed wireless 0roadband services in ma&or cities of

$akistan. This service will be available with a J30 3tick which is supported by a built in 3'

with */6*;6$83 activated. fter you have bought the 3' simply you have to plugin in the

J30 in J30 port, and you will be asked to set up some basic instructions and voila you can

access the internet on the go.

$rice 8s. ?,###;-

Jnlimited 6$83 package 8s. ##;month U tax

SMS C#arges

/omestic - 8s. #.";3'3 Utax

nternational - 8s. ";3'3 Utax

*ach month the users will have to recharge the 3' account to continue using uninterrupted

services X 8s. ##Utax.

4ON0 Han!set N@?

9%26 is all set to shake the telecom industry with its startling new Touch

3creen phone being offered at an unbelievable price. long with this splendid Touchscreen

handset and high-:uality camera you will also get an incredible bundle deal of free 6$83 and

balance to make calls and 3'3 to any network in $akistan.

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@andset along with the 9%26 3' for 8s. I,BBB.

/iscount of 8s. 1"# can be got by the customer if he has 9%26 3' with him

8s A## of balance divided over A months (8s 1##;month)

I'0 free 6$83 per month for A months

Features of Han!set N@?

Touch 3creen

K '$ Camera

*/6* 3upport

' 8adio

K#'0 nternal 'emory

'icro 3/ card 3upported

? $re-oaded 0ookmarks (which include acebook, 6mail, 6oogle, Cricnfo, 9%26,

ikipedia,

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The 8-KA15s sleek and stylish design along with its music related functions.

The handset is packed with numerous features and a remarkable bundle offer of free calls and

3'3 to any network in $akistan.

@andset along with the 9%26 3' for 8s. A,BBB.

/iscount of 8s. 1"# can be got by the customer, if he has 9%26 3' with him

8s KK" of balance divided over A months (8s 7";month) balance is valid for on-net call.

%ff-net calls and 3'3


Features of Han!set R@?

K '$ Camera

*/6* 3upport

' 8adio

A'0 nternal 'emory

'icro 3/ card 3upported

4ON0 Han!set 0@@?

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ollowing the immense success of our previous affordable handset offers, 9%26 isback

with another handset deal with the latest affordable handset offer that is bound tocatch your

interest and attention. The stylish and affordable 6 KK#1 handset coupledwith an ama4ing

bundle offer from 9%26.

@andset along with the 9%26 3' for 8s. 1,BBB.

/iscount of 8s. 1"# can be got by the customer if he has 9%26 3' with him

1### minutes (on-net)

1### 3'3 (on-net)

K'0 free 6$83

!alidity of free resources+ 1" days

Features of Han!set 0@@?

' 8adio

6$83 3upported

Torch

4ON0 Han!set R@@?

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The stylish 8-KK1 is an ama4ing handset packed with a camera, ' 8adio, Torch and

6$83. ts classy look and features will definitely attract you.

@andset along with the 9%26 3' for 8s. K,BB.

/iscount of 8s. 1"# can be got by the customer, if he has 9%26 3' with him

8s 1"# of balance divided over A months (8s "#;month) balance is valid for on-net call. %ff-net

calls and 3'3


Features of Han!set R@@?

#.A '$ Camera

6$83

' 8adio

Torch

4ON0 Han!set 4?

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The new stylish handset comes with 1### free minutes and 1### free 3'3 but that5s not

all, among a number of features 9%26 is now offering the handset in two different colors to

provide the valued customers with the choice as per their preference.

@andset along with the 9%26 3' for 8s. 1,"BB.

1### minutes (on-net)

1### 3'3 (any network)

!alidity of free resources+ 1" days

Features of Han!set 4?

3lim and smart

Torch

' 8adio with loudspeaker

Color /isplay

A## $honebook entries

1## 3'3 storage

A*aila$le at CSCs of t#e follo7ing cities

aisalabad

ahore

@yderabad

'ultan

6u&ranwala

$eshawar

Marachi

slamabad

8awalpindi


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.rice

9%26 is offering its products and services at a low price so 9%26 is using price

penetration because all the packages (postpaid and prepaid) are very low priced and also other

value added services are also very low in cost. 3ome of them are absolutely free of cost like+

'issed Call lert

'2$

Conference Call

s Jfone is giving its customers Jth package and it charge its customer=s hourly rate but

9%26 gives its customers a package called location base charging it charge you only one time

charges and then whole day free and many more other.

.romotions

9%26 is promoting its products and services in many ways like+

$rint media

0illboards

T! ads

'obile $romotions

nternet

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n print media print ads and newspapers are include if 9%26 is offering something in a

specificplace than 9%26 use print media like print ads and newspapers.

0illboards are use in all over the country. %n many T! channels ds are promoting

9%26. 'obile promotions like in 'ultan and ahore when trucks and buses decorated with

9%26 logos and advertising about 0C (ocation 0ase Charges) and ahore unlimited offers.

%n many websites 9%26 is promoting its packages and offers and also 9%26 has its own

commercial web site www.4ong.com.pk.

.lace

$lace means that how a company reach to its customers or how a customer can get product of a

company. 9%26 is reaching to its customers in the following manners+

ranchises

Customer service centers

8etailers

Through 3tudent *ntrepreneurs

ranchises and customer service centers are there for customers and also customers can get

9%26s products and services from retailers and student entrepreneurs.

.A/ CHINA FRI'N&SHI. UN&L'

http://www.zong.com.pk/http://www.zong.com.pk/

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9%26 offers the most affordable international call bundle for calling China, the $ak-

China riendship 0undle. $ak-China riendship dates more than half a century back in time, and

over all these years the Chinese nation and the people have extensively contributed toward

progress and development of $akistan via host of historic and on-going pro&ects.

These pro&ects vary from some of the most critical defense pro&ects to commercial &oint

venture and business investments. 9on6 itself is reflection of this long standing cooperation and

brotherhood that has continued to thrive between the two ends of the 3ilk 8oute. %ver the years,

the number of Chinese professionals working in $akistan has grown manifold, and our Chinese

friends have a round-the-year need of calling China to reach out for home and staying connected

with their loved ones.

n addition, the $akistani businesses are also trading extensively with Chinese companies.

Considering the need for our customers, and potential customers, to bridge the geographical

distance between $akistan and China, this new offering from 9on6 effectively provides the most

affordable connectivty via nternational Calls to China.

The bundle offers a wide range of options for all strata of China calling customers to subscribe

any bundle of choice as per their calling needs, convenience and personal economy.

Call to Action

/ial \1A?Y to subscribe

/ial \1ABY to un-subscribe

Su$scri$er 'ligi$ilit%

ll $repaid and $ostpaid 9ong customers

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un!le &etails

$ak-China riendship

0undles (// China0undles) $rice ($M8) (excl. tax) ree 'inuts

!alidity

/aily 8s. 1# 1K 1 /ay

eekly\ 8s. "# I# 7 /ays

1" /ays\ 8s. 1## 1K# 1"

/ays

'onthly 1 8s. "## I## A#

/ays

\ The eekly and 1" /ays 0undle shall be available only for $repaid Customers.

Customer to subscribe to bundles via J33/ 3hort Code \1A?Y

Customer to un-subscribe to bundles via J33/ 3hort Code \1ABY

3ubscription validity is recursive, once subscribed to a bundle the customer remains subscribed

to bundle till the time he;she J2-subscribes.

%ffer available on all prepaid and postpaid packages. @owever, eekly and 1" /ays bundles

are available only for prepaid customers.

n case of $ostpaid, the first subscription of monthly bundle shall be valid till end of current

billing cycle. fter current billing cycle, the validity of monthly bundles shall be till end of one

month billing cycles.

ree minutes valid for K hours a day nternational 3'3 to all destinations (including China) will be charged as per standard tariff

$remium numbers are not eligible for the discount. nternational 8oaming subscribers (own P

visiting) not eligible

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6overnment taxes apply. ll bundle prices mentioned above are *xclusive of Tax. - 3ee more

.akistans est &ail% SMS un!le P ./R@+J taE

9%26 always focuses on giving

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Time $ase! -ackagesZpay by the minut 5olume $ase! -ackageZpay by the MB

consumed

@ourly $ackage /efault $ackage

/aily !alue $ackage 'ini nternet $ackage

238778819-Faisal-Zong

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