What will you learn? Objectives: The goal of this course is to further your understanding of the basic objectives, principles, and methods used in graphic design. Develop confidence in individual creativity, aesthetic judgment, self-expression and critical thinking skills, which expand creative solutions in the varied facets of contemporary graphic design. The design problems provide a range of opportunities for creative problem solving within practical constraints. Students who complete this course, will:

Exhibitknowledgeofthedevelopmentalprocessofgraphicdesign Havedevelopedprofessionallevelstandardsofvisualliteracyreflectedintheaestheticexcellenceofcompleteddesignprojects. Displaycriticalthinkingskillsthroughpeerprojectevaluationsandclasscritiques. Understandofprintandelectronicmediavehiclesastheyaffectthedecisionsofthegraphicdesigner. Exhibitawideknowledgeoftypographyanditssignificanceingraphicdesign. Understandtraditionalandcontemporarytechnologyasitappliestotheproductionofcommunicationgraphics. LearnthefundamentalsofAdobesoftwareprogramsasusedforprintmedia. ProvidehandsonexperienceworkingwithAdobesoftwareprograms. Preparefinishedfilesforpre-press.

How will work be evaluated?

Whats the class about? Course Description: We are all designers. To design means to plan. Someone has designed almost everything we come in con-tact with. This course provides students the opportunity to learn the aesthetic and practical fundamentals of contemporary graphic de-sign through the medium of traditional print and digital graphics. Students will learn the fundamentals of Adobe Software as used for print and digital media. This course will include lectures, group dis-cussions and presentations. TAMUK Catalog Description: Arts 2313 Graphic Design. 3 (2-4) Credit hours Studio emphasis on theory and practices of advertising (commercial) art. Planning layout, develop-ing messages, selecting media, and executing art. Studio fee, $10. (This course meets the fine arts general education requirement.)

Following my exact directions, your work ethic and accountability to your work are what will get you an excellent (A) grade. Not following directions and simply abiding by the minimum requirements in the syllabus is average, equaling to a letter grade of C. Your final grade will also be based on your participation in critiques (hone and refine the language of critiques), and efforts to improve your work, its quality and execution.

PROJECTS ARE DUE ON SPECIFIED CALEN-DAR DATES. A FINISHED PROJECT IS READY FOR PRESENTATION AT THE BEGINNING OF CLASS! LATE WORK WILL NOT BE ACCEPTED! THERE IS NO MAKE UP WORK! ONLY ONE EX-TRA CREDIT OPPORTUNITY WILL BE GIVEN! If its late you get ZERO points!ALL PROJECTS MUST BE SAVED ON A CD AND TURNED IN ON THE SCHEDULED FI-NALS DATE. THE CD, MUST BE PLACED IN A PAPER SLEEVE, LABELED WITH YOUR FIRST AND LAST NAME, SEMESTER AND YEAR.

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TEXAS A&M UNIVERSITY-KINGSVILLE Graphic Design ARTS-2313-SEC.001 Location: BAIL 189 SPRING MWF - 10:00 A.M. - 11:50 A.M. 20

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Who teaches this class?Jesus De La Rosa, M.F.A. ASSOCIATE PROFESSORfor more info visit my website: www.jesusdelarosa.net How To Get In Touch? Your are welcome to visit during my posted office hours or by making an appointment. My office is located inside the SPEECH building Room# 127

Office Hours - MWF: 1-3:30 PM & TR: 9:30-11AMSend Me An E-Mail: jesus.de_la_rosa@tamuk.eduCall or Text: Mobile: (956) 457-0475 Office: (361) 593-4408ACT office: (361) 593-3401 ACT fax: (361) 593-3402

Leave Me A Message: You can leave a written message in my box at the (ACT) office Room 175 Speech Building

Requirements: completion of 4 proj-ects worth 25 points each, critiques demo participation, film screenings writing assignments and attending gal-lery openings are inclusive within the projects.

Project # 1:worth 25ptsProject # 2:worth 25 ptsProject # 3:worth 25 ptsProject # 4:worth 25 pts

Grading System: It is important to focus upon the objectives of each project. Grading revolves around an evaluation of each objective using the following scale:

A (20 - 25 PTS) Excellent work: Student exceeds objectives, work is very high in originality, extremely well-conceived and executed. The stu-dent consistently delivers creative and high quality work and demonstrates the ability to explore a wide range of alternative options as well as the ability to make intelligent and informed decisions on the final solution. Student shows the ability to communicate ideas clearly and completely, both visually and verbally. Well-crafted and informed arguments support any and all design decisions. All projects are complete and turned in on time. Student demonstrates a strong, engaged effort in work and in class. Student maintains at all times a positive attitude and commitment towards the profession, classmates, the instructor and their own development. Student participates in all regularly scheduled classes. Overall, student meets and exceeds the requirements of the course.

Graphic Design ARTS-2313-PG 1

MAC LAB (ROOM 189) USE POLICIES AND CLASSROOM PROTOCOL: This is not a general campus lab! Access to room 189 and use of all its equipment is limited to Art Majors, students enrolled in Graphic Design ARTS-2313 and any other classes meeting in the lab. The tables and desks in the lab are not exacto blade resistant, DO NOT cut directly on top of these surfaces. As a student, your use of software and the Internet is governed by TAMUK policies in your student handbook. These computers are not for recreational use. The equipment and the time you spend in the lab should be to finish class projects. Unless it pertains to working on your project you may not play games, check e-mails, surf the web, pop into Facebook, Twitter, and any other similar application.

FOLLOW LAB POLICES POSTED ON WALLS ARRIVE ON TIME DO NOT USE SPRAY ADHESIVE IN THE LAB DO NOT USE SPRAY ADHESIVE INSIDE THE ART BUILDING ABSOLUTELY NO FOOD OR DRINKS IN THE LAB ABSOLUTELY NO SMOKING IN THE LAB ABSOLUTELY NO CHEWING OF TOBACCO ALLOWED IN LAB LAB DOSE NOT PROVIDE PRINTING PAPER PRINT ONLY GRAPHIC DESIGN PROJECTS IN THIS LAB STEP OUTSIDE TO CARRY PHONE CONVERSATIONS

MAC LAB (Room 189) Open Hours: When classes are not in session: Monday Friday, 8:00 A.M. - 5:00 P.M.

B (15 - 19 PTS) Good work, meets objectives well, is original, well-conceived and executed. Student demonstrates an above average effort in all areas. Work is complete and demonstrates no craft or technical problem areas. Student shows the ability to communicate decent rationale for design decisions and demonstrates improvement in all areas of professional development as a designer. Student maintains a positive at-titude and involvement in all coursework and class activities.

C (10 - 14 PTS) Acceptable work, meets objectives, fairly well-conceived and executed. Student produces the minimum work required at an average quality level and provides basic explanations for design decisions. Student demonstrates a basic understanding of the principles presented in class and may have some craft and technical problem areas. Student demonstrates average participation in all regularly sched-uled classes.

D (5 - 9 PTS) Inferior work, basically complete, but falls short of objectives and needs work in terms of idea & execution. Student produces the minimum work required at below average quality and demonstrates little understanding of the design principles. Student shows little participation and/or is consistently late for class, has minimal involvement in class discussions.

F (1 - 4 PTS) Failing work, significantly incomplete, does not meet objectives and is poorly conceived and/or executed. Student demon-strates a lack of understanding of the basic principles discussed in class and is unable to convey creative and craft and technical ability as required. Student has little or no involvement in class discussions, repeatedly misses deadlines or critiques, and demonstrates little commit-ment to learning and their own development. Student shows little participation and/or is consistently late for class.

ART SUPPLIES NEEDED FOR COMPLETION OF COURSE:

Two USB external micro vault drives (min 8 GB of free space)

GOOGLE DIVE or DropBox

Recordable CDs (as needed)

CD Paper Sleeves (a must)

Sketch Book minimum size 8x11

6B Drawing Pencils (as needed)

Mechanical Pencils (as needed)

Exacto Knife & Blades (as needed)

Any additional supplies TBA

RECOMMENDED TEXTS

Visual QuickStart Guide for Adobe Software

Graphic Design Solutions by Robin Landa

How to Think Like a Great Graphic Designer by Deb bie Millman, Steven Heller

Graphic Design School by David Dabner, Sheena Calvert & Anoki Casey

Graphic Design ARTS-2313-PG 2

Student Learning Outcome: To understand the concept of visual language as expressed through typography. To understand ty-pographic and manipulation of body copy. To gain knowledge of design software, materials and equipment relevant to their major, such as skills of the hand appropriate to the major area of study, critical thinking skills, creative/generative skills, verbal communication skills, visual com-munication skills for professional practice and the ability to gener-ate a cohesive body of art prod-ucts.

Each student will demonstrate a practical knowledge of tradition-al, contemporary and evolving production technologies for print and electronic media, including cost effectiveness.

Each student will show knowl-edge in the technical specifica-tions and preparation for repro-duction of designs.

Each student will gain aware-ness of existing local, state, and national organizations within the communications design industry.

Each student will demonstrate an awareness of the different facets and/or opportunities rela-tive to careers in communication graphics.

Each student will be able to use vocabulary specific to the design communications process.

Each student will develop use-ful hands-on methods for solving complex design problems.

The student will demonstrate re-spect for communication design work by presenting neat, clean, well-crafted projects.

The student will be able to orally critique design communication form.

Each student will demonstrate professional level production competencies using traditional techniques and contemporary technology (computer).

Student Learning Outcome for Art Major with Graphic De-sign Concentration at TAMUK

Art majors who concentrate on Graphic Design are prepared to enter the working world as pro-fessional designers or as artists who use the tools and effects of communication art. Student designers are trained to success-fully manipulate the compo-nents and composition of visual art within a framework of con-cept that targets an audience or purpose, whether that target is commercially based or personal. The design program installs tech-nological knowledge, cultural and historical understanding and artistic integrity. To respond critically to works in the arts and humanities. To engage in the creative process or interpretive performance and comprehend the physical and intellectual de-mands required of the author or visual or performing artist.

Critiques: In class critiques are intended to help evaluate the strengths and weaknesses within each project by practicing new vocabulary and design concepts presented in class. They will take place after each completed proj-ect. Critiques are designed to encourage the development of your technical and conceptual skills. Your participation and the expression of ideas and opinions in critiques are a major part of this course. You need to be vocal and participate if you dont, points will be deducted from your final grade.

Mobile Device Use Policy: Keep your cell phones on you and on at all times, but limit use to EMER-GENCIES ONLY, specially campus alters. NO TEXTING. If you receive a campus alert please proceed to inform me immediately. Limit all use of music, ear phone and other digital/electronic devices to after lectures.

Grievance Process: The general policy regarding a grievance is to grant an opportunity to ad-dress an issue one level above the person whose action is be-ing contested. The process may vary depending upon the area of concern but will generally involve several possible steps. The proce-dure utilized shall provide for a prompt and fair consideration of the complaint. If extenuating cir-cumstances prevent either party

from meeting the time frame stipulated, all parties involved will confer and agree on an alternate schedule. Proceedings are not judicial trials and formal rules of evidence shall not apply, but evi-dence submitted must be materi-al and relevant to the issue under consideration. Any person who brings a grievance has the bur-den of proof and must provide documentation and evidence to support the allegation.

Attendance Policy: You must be in class to complete the proj-ects so dont miss class! Class role will be taken every class meet-ing. FIVE POINTS PER ABSENCE WILL BE DEDUCTED FROM YOUR FINAL GRADE AFTER YOU 3RD MISSED CLASS MEET-ING. The student is expected to attend all classes and laboratory sessions. It is the responsibility of the student to inform the instruc-tor of absences. When, however, in the judgment of the instruc-tor, a student has been absent to such a degree as to impair his or her status relative to credit for the course, the instructor may drop the student from the class with a grade of DP or DF.

Drop Policy: The following pro-vision does not apply to stu-dents with Texas public college or university credits prior to Fall 2007. The Texas Senate Bill 1231 specifies the number of course drops allowed to a student with-out penalty. After a student has dropped six courses, a grade of QF will normally be recorded for each subsequent drop. Addi-tional information on Senate Bill 1231 is available at the Registrars Office at (361) 593-2811 and at http://www.tamuk.edu/registrar/drop_policy.html.

Harassment/Discrimination: Texas A&M University-Kingsville does not tolerate discrimination on the basis of race, color, reli-gion, national origin, age, disabil-ity, genetic information, gender, gender identity or sexual orien-tation (or any other illegal basis) and will investigate all complaints that indicate sexual harassment, harassment, or discrimination may have occurred. Sexual ha-rassment and sexual assault are types of sex discrimination. Such sexual misconduct is unaccept-

able and will not be tolerated. Any member of the university community violating this policy will be subject to disciplinary action. A person who believes he/she has been the victim of sexual misconduct harassment, harassment, or discrimination may pursue either the informal or the formal complaint resolu-tion procedure. A complaint may be initially made to the Office of Compliance at (361) 593-4758, complainants immediate super-visor, a department head, a su-pervisory employee, or the Dean of Students at (361)-593-3606 or the Office of Compliance at (361) 593-4758. Regardless of who the complaint is filed with, the Com-pliance Office will be notified of the complaint so it can be inves-tigated.

Disability Policy, Americans with Disabilities ActThe Americans with Disabilities Act (ADA) is a federal anti-dis-crimination statute that provides comprehensive civil rights pro-tection for persons with disabili-ties. Among other things, this legislation requires that all stu-dents with disabilities be guar-anteed a learning environment that provides for reasonable ac-commodation of their disability. If you believe you have a disabil-ity requiring an accommodation please contact the Disability Re-source Center (DRC) as early as possible in the term at (361) 593-2904. DRC is located in the Life Service and Wellness building at 1210 Retama Drive.

We are involved in a mutually beneficial communal learning experience, one that requires full attention and respectful behavior toward all members of the class. In order to maxi-mize the learning experience, students are expected to ob-serve the following etiquette:

Academic Misconduct: You are to adhere to the highest academ-ic standards of behavior and per-sonal conduct in this course and all other courses. Students who engage in academic misconduct are subject to university disciplin-ary procedures. Make sure you are familiar with your Student Handbook, especially the section on academic misconduct, which discusses conduct expectations and academic dishonesty rules.

Graphic Design ARTS-2313-PG 3

Forms of Academic Dishonesty:1) Cheating: Using unauthorized notes or study aids, allowing an-other party to do ones work/exam and turning in that work/exam as ones own; submitting the same or similar work in more than one course without permission from the course instructors; deception in which a student misrepresents that he/she has mastered infor-mation on an academic exercise that he/she has not mastered; giv-ing or receiving aid unauthorized by the instructor on assignments or examinations.

2) Aid of academic dishonesty: Intentionally facilitating any act of academic dishonesty. Tampering with grades or taking part in ob-taining or distributing any part of a scheduled test.

3) Fabrication: Falsification or creation of data, research or re-sources, or altering a graded work without the prior consent of the course instructor.

4) Plagiarism: Portrayal of anoth-ers work or ideas as ones own. Examples include unacknowl-edged quotation and/or para-phrase of someone elses words, ideas, or data as ones own in work submitted for credit. Failure to identify information or essays from the Internet and submitting them as ones own work also con-stitutes plagiarism.

5) Lying: Deliberate falsification with the intent to deceive in writ-ten or verbal form as it applies to an academic submission.

6) Bribery: Providing, offering or taking rewards in exchange for a grade, an assignment, or the aid of academic dishonesty.

7) Threat: An attempt to intimi-date a student, staff or faculty member for the purpose of re-ceiving an unearned grade or in an effort to prevent reporting of an Honor Code violation.

Please be aware that the Univer-sity subscribes to the Turnitin pla-giarism detection service. Your paper may be submitted to this service at the discretion of the instructor.

Other Forms of Academic Misconduct:1) Failure to follow published departmental guidelines, profes-sors syllabi, and other posted academic policies in place for the orderly and efficient instruction of classes, including laboratories, and use of academic resources or equipment.

2) Unauthorized possession of examinations, reserved library materials, laboratory materials or other course related materials.

3) Failure to follow the instructor or proctors test-taking instruc-tions, including but not limited to not setting aside notes, books or study guides while the test is in progress, failing to sit in des-ignated locations and/or leaving the classroom/ test site without permission during a test.

4) Prevention of the convening,

continuation or orderly conduct of any class, lab or class activity. Engaging in conduct that inter-feres with or disrupts univer-sity teaching, research or class activities such as making loud and distracting noises, repeat-edly answering cell phones/text messaging or allowing pagers to beep, exhibiting erratic or irratio-nal behavior, persisting in speak-ing without being recognized, repeatedly leaving and entering the classroom or test site with-out authorization, and making physical threats or verbal insults to the faculty member, or other students and staff.

5) Falsification of student tran-script or other academic records; or unauthorized access to aca-demic computer records.

6) Nondisclosure or misrepresen-tation in filling out applications or other university records.

7) Any action which may be deemed as unprofessional or in-appropriate in the professional community of the discipline be-ing studied.

Non-academic misconduct:The university respects the rights of instructors to teach and of students to learn. Maintenance of these rights requires campus conditions that do not impede their exercise. Campus behavior that interferes with these rights will not be tolerated; examples include

1) interfering with the instruc-tors ability to conduct the class

2) causing inability of other stu-dents to profit from the instruc-tional program, or

3) any interference with the rights of others. An individual engaging in such disruptive behavior may be subject to dis-ciplinary action. Such incidents will be adjudicated by the Dean of Students under non-academic procedures.

Ongoing behaviors or single be-haviors considered distracting (e.g., coming late to class, per-forming a repetitive act that is annoying, sleeping or reading a newspaper in class, etc.) will be addressed by the faculty mem-ber initially either generally or individually. Cases in which such annoying behavior becomes ex-cessive and the student refuses to respond to the faculty mem-bers efforts can be referred to the Dean of Students. In the case of serious disruptive behavior in a classroom the instructor may first request compliance from the student and if it is not received, an instructor has the authority to ask the student to leave the classroom. If the student fails to leave after being directed to do so, assistance may be obtained from other university personnel, including University Police De-partment. An individual engag-ing in such disruptive behavior is subject to disciplinary action. Such incidents will be adjudicat-ed by the Dean of Students un-der non-academic procedures to determine if the student should be allowed to return to the class-room.

Notes, Drawing space, Cartoon Time! Yes! FUN!

Graphic Design ARTS-2313-PG 4