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    WHAT IS FASHION?

    Something that is dealt with everyday

    Who dictates fashion?

    It separates people into groups

    An endless popularity contest

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    AREAS OF FASHION Architecture

    Interior design

    Clothing Costume

    Cosmetics

    Grooming Hairstyle

    Dance

    Music

    Entertainment

    Sports Etiquette

    Politics

    Media Sociology

    Technology

    Hospitality

    Crafts

    Philosophy Spirituality

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    French Fashion can bedescribed as beingelegant. From the couturestyle of Yves Saint

    Laurent and Pierre Cardinto the experimental streetstyle of Andre Courreges,French fashion is renownedfor its sophisticated designs

    and innovativetouches. Although theFrench fashion world hastraditionally been dominatedby men, with the exceptionof Coco Chanel.

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    Strict Regulations

    High Prices - From

    100 to 400 hours tomake one dress,costing from $26,000to over $100,000. Atailored suit starts at$16,000, an eveninggown at $60,000.

    Only 2000 womenbuyers.

    Helps sell otherproducts

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    .

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    ILLUSTRATIONS OF

    FRENCH FASHIONIN THE PAST

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    1858 Englishman Charles Worth establishes first haute

    couture fashion house in Paris

    1906 Paul Poiret establishes fashion house; creates harem

    pants; first couturier to launch perfume, "Rosina

    1913 Gabrielle "Coco" Chanel opens boutique in Deauville,

    France; revolutionizes and democratizes women's

    fashion with tailored suits, chain-belted jerseys, quilted

    handbags; the most copied fashion designer in history

    1914-

    1918

    World War I prompts women to work in factories,

    offices; women wear pants; military cut influences

    clothes

    Early

    1920s

    More feminine clothes; chiffon dresses; halter tops

    Decline in use of cotton because of popularity of rayon.

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    1930 Tennis star Rene Lacoste, known as "le Crocodile," manufactures a

    versatile new tennis shirt. It features an embroidered crocodile,

    believed to be the first instance of a designer logo to appear on a

    garment.

    1940-1945 World War II forces many Paris couture houses to close.

    1947 Dior reestablishes Paris as fashion center; revives haute couture;

    replaces wartime austerity with the glamour of the "New Look" with

    tight waist, stiff petticoats, billowing skirts1950 Shoes have pointed toes, stiletto heels

    1960 Pierre Cardin becomes first designer to license his name for various

    products; is first to create ready-to-wear lines

    YSL opens fashion house; often uses ethnic inspirations; remains most

    classic modern designer.Mid 1960s Influenced by rock music; fun, revolutionary clothes

    1968 Calvin Klein begins producing elegant, simple clothes,

    Ralph Lauren creates men's wear line; expands into women's wear

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    Sonia rykiel

    Born on 25th may, 1930 in Paris, France

    QUEEN OF KNITS

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    Yves saint-laurent(YSL)

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    CHRISTIANDIOR

    January21,1905 October

    23,1957

    Born in Granville, Normandy,

    France

    His success story

    His death a mystery??

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    LOUIS VUITTON August 4,1821 february

    27,1892

    Born in Jura, France

    Founded in 1854

    Parent company - LouisVuitton Mot Hennessy, SA

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    CHLOE

    Jacques Lenoir and Gaby Aghion

    Founded in1952

    Why the name chloe..??

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    hermes

    Thierry Hermes

    Founded in 1836

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    AGNES B. Born in 1941 in Versailles, France

    Parent company- Comptoir Mondial de

    Creation(CMC) First boutique in 1975

    Designed menswear in 1981

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    Jean paul

    gaultier Born on April 24, 1952 in

    Arcueil , Val-de-Marne, France

    First collection released in

    1976

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    chanelCOCO CHANEL: 1883 1971

    Founded in 1910s

    Revolutionized HOT

    COUTURE

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    Paula ka Founder- Serge CAJFINGER

    Attentive to clients needs

    Keen spotter of current trends

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    Pierre cardinHe is the living legend inthe frenchindustryFashion industry!

    In 1977 he received theGoldenden theGolden thimble of frenchHaute Couture

    Award.He designed clothes forthe movie beauty

    And the beast!!

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    Fashion tv

    International fashion television channel

    ORIGINATES FROM FRANCE

    Founder michel adam lisowski

    1997

    Reaches 300 million households , across 5continents in 202 countries

    Official website launched in 2005

    Another channel in the FTV family- F MEN

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    French fashion in

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    French fashion inIndia