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    South African Restaurant Review

    FO DSpring 2012

    Learnings, lessons and best practice

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    SouthAfricanrestaurantreviewElliottMarketing&PR.Spring2012

    Learnings,lessonsandbestpractice

    InJanuary2011HestonBlumenthal,writinginTheTelegraph,said;ThereisaculinaryexplosioninSouth

    Africaatthemomentwithanamazingnewenergy.ItistestamenttotheperseveranceofSouthAfricas

    chefs20yearsagoyoucouldntevenimportbasicssuchasgelatin.Theyhavesomuchpassionanddrive

    andnowSouthAfricaisagreatlocationforaculinaryholiday.Thisisevenmoretruetodaybasedonmy

    ownrecentexperience.

    TheeatingoutmarketinSouthAfricaspansthefullspectrumoffoodofferingfromQSRtorestaurantsincludedinTheWorlds50BestRestaurantslist.PatentlytherearecasualrestaurantchainsinSouth

    AfricaincludingSpur(theofficialrestaurantoftheSouthAfricanfamily"),Panarottis(ownedbythesame

    people),SteersandOceanBasket,aswellasaplethoraofindependents.Idothinkthereareopportunities

    hereforanumberofUKrestaurantbrandsincludingYo!Sushi,Carluccios,WagamamaandPizzaExpress.

    IntermsofrestaurantcompaniesoperatinginSouthAfrica,FamousBrandsLimitedisAfrica'sleadingquick

    serviceandcasualdiningrestaurantfranchisor.Asof2010,thecompany'sglobalfootprintstoodat1,764

    franchisedrestaurantsspreadacrossSouthAfrica,17Africancountries(andtheUnitedKingdom

    interestingly).ThegroupconsistsofSteers(consideredthe"MotherBrand"),Wimpy(SouthAfrica),Wimpy

    (UK),DebonairsPizza,FishAways,Mugg&Bean,HouseofCoffees,BrazilianCafe,BlackSteer,Tasha's,TruFruitandBaltimore.Ambitiousgrowthplanscallforthechaintodoubleitsrevenueandlocationsby

    2013.In2010alonetheyopened125newrestaurantsandpresenteda17percentprofitgrowthontopof

    veryimpressivenewunitgrowth(boastingnearly1,800locationsin2010)andcomp-unitsales.

    Thereisarealsenseofoptimisminthecountryandthiswasreflectedintherestaurantswevisited.As

    AaronAllensaid;

    SouthAfricaisanemergingrestaurantmarketwithanumberofverystrongplayersandanoptimisticview

    ofitsfuture.SouthAfricahasapproximately85,000restaurantsoperatingwithinthecountry(althougha

    whopping57,000orsoarestreetstallsandonly9,000orsoarefullservicerestaurants).ThecountryhasexperiencedGDPgrowthofroughly5percentandinflationofroughly7percenteachyearforthepast

    severalyears.

    Itcertainlywasthemostamazingcountryintermsoffoodtrendsandseemstobecreatingafoodstoryof

    itsownwithoutmimickingormirroringtrendsintheUSAortheUK.Wemostlyvisitedindependent

    restaurantsbasedontherecommendationsofthosewestayedwith.Thefullreportbelowdetails

    interestinglessonsandbestpracticefromsomeofthegreatrestaurantswevisitedthoughsomeofthe

    poorrestaurantswouldhavemadeforanequallyentertainingreport.ThroughoutR=Randandthe

    exchangeratewas12tothe.

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    Insummary..

    1)Food

    Onthewhole,thefoodwewereservedwasextremelyfreshandpreparedfromscratchwithlimited

    (perceived)usageofboughtinfinishedproduct-manyrestaurantsbakingtheirownbreadforinstance.

    Therewas,though,littlementionofprovenance(apartfromChalmarbeef),organic,localorregional

    sourcingorsustainabilitycredentialsonanymenu.

    Perhapsitsjusttakenforgrantedinacountrywherefreshfoodissoabundant.Linefishwasmentioned

    onmostmenusandthefishspeciesvariedaswetravelledalongthecoast.Needlesstosaythefishwasexceptional(Angelfish,kop,yellowtailandKingclip),thesteakwassuperbandmenusfeaturedawide

    rangeofSouthAfricanmeatsincludingOstrich,Springbok,Kodu,Impala,CrocodileandWarthog.Whilst

    thenumberoftimespizzaappearedonamenuwasntasurprise,theappearanceofsushitackedonin

    physicalunitsinsiderestaurants(andhenceonthemenu)appearedalittleodd.

    SouthAfricanfoodthoughisnothingifnoteclectic.ASouthAfricanmenumightincludeGreeksalad,

    Patagoniancalamari,halfadozensnails,Moroccanchickpeasoup,Indonesianvegetablecurry,Persian

    chicken,Norwegiansesamecrustedsalmonandbeef&lentilkorma.

    Intopendrestaurantschefsusedabroadspectrumofingredients-notfrightenedofblending10ormoredifferenttastesononeplatetoexciteandchallengecustomers.Oftenthismixofingredientscreated

    exceptionaltastingfoodwhichcausedustoreallystopinourtracks,particularlywhenouraveragespend

    perhead,includingwine,wasaround25-30.

    2)Tablelayoutandplatepresentation

    WhatwasstunningandsurprisinginSouthAfricawastheattentionpaidtoplatepresentationeveninthe

    mostobscureoflocations.Therewasamuchfulleruseofcrockeryvariantsanddifferenttypes/sizesof

    bowlsthanintheUKandwhilstthecrockerywasmainlywhite,itvariedintermsofsizeandshapetosuit

    thecreativityofthechef.Usually,detailedattentionhadbeenpaidtothelookoffoodontheplatewithrealconsiderationbeinggiventotexture,colour,portionsizeandaesthetics.

    Garnish(includinglavenderandrosemary)wasusedtogreateffectgivingdepthandcolourtothefood

    presentation.Someplatepresentationslookedlikeworksofartyetstillaccessible.Similarly,inmost

    restaurants,hugeattentionhadbeenpaidtotablelayoutasawholeensuringitreflectedthedesired

    imageryofthebrand.

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    3)Service

    Service,moreoftenthannot,wasfriendly,professional,attentiveandknowledgeable.Itwasnever

    obsequiousnorfalse.Foodwasgenerallyservedcorrectlytothepersonthatordereditwithoutbeing

    auctionedfirstasinWhosthesteak?(WhydoesthatstillhappenintheUK?IevenhadthatinBrasserie

    Blanctheotherdaywithonly3ofusatthetable).Checkbackswerequickandunobtrusiveandmost

    serversseemedtoowntheirtable.Thereisnodoubtthat,inSouthAfrica,theverylowcostofcasual

    labourhelpskeepkitchencostslow,helpsrestaurantsspendtimeonwonderfulplatepresentationand

    helpsfrontofhousespeedofservice.

    Yestherewereinstancesofslowornaveservicebutthesewererare.Wealsofoundmanyownersonlytoowillingtotellustheirstorywhichjustaddedtothewholeenjoymentoftheexperience.

    4)Ambiance

    Thereweremanyinstancesofstunningnaturallocationswithownersreflectingthisexternalbeautywith

    fabulousandeclecticinteriors(andinsomecases,exteriors).Uniformstendedtobesimpleand

    unobtrusive.Eventhemosthumbleofrestaurantsusedartwork,sculpture,ornamentsanddistinctive

    lightingtocreatearealusp.InteriordesigntendedtobeamixofEuropeanandAfricangivinghugescope

    forfunandcreativity.

    5)Marketing

    Externalsignagewasoftenpoorandnon-descriptgivingabsolutelynoclueastotherestaurantsidentity,

    differentiationoroffer.Therewaslittleevidenceofdatabasemarketing,CRMactivityoronlinemarketing

    activity.Websitesdidntalwaysincludeonlinebooking,uptodateguidementionsorcustomerreviews.

    Thereisamassivetouristmarketsothismaynotbenecessary.Itdidhoweverreinforcetheimportanceof

    buildingrelationshipswiththosewhoofferaccommodation.Thosewordofmouthrecommendationsare

    criticalinthistouristmarket.

    Insummary,SouthAfricasfoodofferingwasrefreshing,excitinganddifferent.Itsamarketoffewchainrestaurantsandlotsofinterestingindividualofferings.Thefoodstartsfromthebasisthatitsfresh,locally

    sourcedandcookedfromscratch.Platepresentationwasarevelation.Servicewasconsistentlygoodand

    notadifferentiator.Hereculinaryskillsreallydocreatedifferentiation.

    Itookawaymanyideasthatwe,asanagency,canuseintermsofinsight,strategyandmarketingactivity

    thatwecan,andwill,usetohelpourclientsincreasetheirsalesoffoodanddrink.

    Ifyouhaveanyquestionsorwanttodiscussthereportinanydetail,Iamreallyhappytomeetupfora

    chatoveracoffeeIfoundlotstotalkaboutintheSouthAfricanrestaurantmarketforoperatorsand

    suppliersalikeandwouldjustlovetoshareitwithyou.

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    ItwasthefirsttimeIhadtriedKingclip;afishwhichisslightlybetterlookingaftercookingithastobesaid.

    Itsafirmfleshyfishwithfewbonesreallydelicious.AswastheSlowroastedSpringbokShankinwhite

    wine,freshherbsandgarlic,servedwithyourchoiceofpastaormash,androastvegetables.R120

    AsweweretofindinSouthAfricaasawhole,awhitetableclothpresentationdoesnotmeanwhite

    tableclothstuffinessorformality.Theservicewasfriendly,attentive,speedyenoughandengaging.

    Whilstthiswasatouristrestaurantdestination,itdidntseemtocompromiseitsfoodpresentationorits

    servicetotryandhurrytouriststhrough,maximisetableturnsorensureexceptionalcapacity

    management.Quiterefreshingreally.

    ThiswasthefirsttimeweexperiencedSouthAfricanhospitality,attentiontodetailandwonderfuldish

    presentation.Itcertainlywouldntbeourlast.

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    3.SanMarcos.CapeTownWaterfrontMonday19

    thMarch.Breakfast

    AbeautifulrestaurantsetrightbytheWaterfront(wewerenotgettingmuchmoreadventurousonour

    seconddayhere)andoverlookingtheharbourbustlingwithtouristboatsandtrips.

    ThestraplineforSanMarcoisEAT.DRINK.SOCIALIZEanditseasy

    toseehowonecoulddojustthat.IlovedthesignthatsaidLifeis

    short.EatdessertfirstnotthatIdid,havingalreadytuckedinto

    myHealthbreakfastbeforelookingaroundmeandreadinganyof

    thesignsnoteatingsince3pmthedaybeforetendstohavethateffectonme.

    Againanicestory.Italyhasasmell.Yougetittheminuteyoure

    offthetrainandontothestreet.Itisofmotorbikes,coffee,

    restaurants,food,roastedchestnutsandatouchofsweetness.At

    SanMarcowebringacornerofItalytooneofAfricaslegendaryplaygrounds,theV&AWaterfront.Like

    theItalianssaylavitaebella(lifeisbeautiful).SopleaseforgetyourworriesandenjoytheItalian

    experienceofdolcefarniente(sweetmomentsofdoingnothing)whilepeoplewatchinganddowning

    anotherespresso.

    ThebreakfastmenuwascomprehensiveandservedquicklynotthatIneededspeedwhenIfeltasifIhad

    allthetimeintheworldtospare.ThisisCapeTownsequivalenttoaseasidecafreally(moreSalcombe

    thanScarboroughithastobesaid)yetthepresentationoffoodwasreallyimpressive.

    Ilikedtheuseofthesmallerservingdishesfromaconsumerperspectivewhilstappreciatingtheyare

    anathematomanyachainrestaurantoperator.Bakedbeansareprettyprosaicbuttheycanbeliftedout

    oftheordinarywhenservedinaseparatedish.

    Italiano:Prosciuttodi

    Parma,scrambledegg,

    basilpesto,mozzarella

    cheeseandtomato

    Healthbreakfast:fresh

    fruit,muesli,yoghurt

    andhoney(R49)

    Piccolo:Egg,bacon,

    grilledtomatowith

    parmesan,beansin

    tomatosauce,toast

    andjam(R45)

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    SinceworkingwithSteeliteIhaveneverlostthehabitofturningovercrockerytoseewhichbranditis.Ididseesomefantasticcrockery,butgotsomeprettystrangelooksfromwaitersandwaitresses,perhaps

    thinkingIwasgoingtopocketandthenrunlikemad(asif).

    Iwasgiventhebillinsomethingwhichisprobablyabittackylookingback(andcertainlynotpolitically

    correct)butitmademesmile(andremembertherestaurant).Itaskscustomerstotickanoptionwhilst

    payingthebillwhichincluded:

    Thesummerspecialsarentthatspecial Thewaitresseshavenicelegs Theducklookslikechicken Thetablesmellslikeoldpeople Thehostesshasagammyeye Thecheflookslikeapirate Myhamburgerlooksdepressed Thewaiterishittingonmydog Theplacelookslikemygrandmashouse

    AllsponsoredbyHallsFreeyourvoicethissummer.Iliketheideatheexecutionmayneedabitofwork

    though.

    Aprettyordinaryrestaurantoverall(really)butwithsomeasenseofpurposeamongstastringofsimilar

    lookingrestaurantsandoneofthefewopenforbreakfastabitofanobrainerIwouldhavethoughtina

    touristareaoverlookingtheharbour.

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    4.TheKirstenboschcafinKirstenboschMonday20

    thMarch.Lunch

    Kirstenboschitselfwasarealdelightandweweretherearoundlunchtime.Iwasexpectingtoseethe

    SouthAfricanequivalentofhowNationalTrustcafsusedtoberunbyenthusiasticvolunteerswithlittle

    foodinnovation,serviceexpertiseoroperationalexcellence.

    Itwasntthough.Itwasprofessionallyrun(albeitwithfew

    customersthere)withanicelookingmenu.Ihadadelicious

    Silvertreesaladmadewithmixedlettuce,rocketandparmesan

    tossedinbalsamic,presentedwithtomatoes,feta,olives,croutonsandsproutswithmixednutsandservedwithgarlic

    bread.Itwastrulywonderfulfullofflavourandbeautifully

    presented.IamsuretheUKcouldmakesaladsinrestaurants

    morelikethis.NationalTrusteatyourheartout.

    5.LaColombe.Constantia.CapeTown

    Monday20th

    March.Dinner

    Notanauspiciousstart.Ihadforgottenthetimingofthebookingandthetaxitook20minuteslongerthan

    weexpectedsowearrivedat8.30fora7pmreservationbuttheteamdidntbataneyelid.Ithoughtthis

    wasgreatfromarestaurantthatwasvotedtwelfthintheworldin2010andcouldhavebeenstrict(and

    quiterightlyso)aboutthewholebooking.Isatdownwithaconsiderableamountofrelief.

    Therestaurantitselfisbeautifulandinformal(whitetableclothsandwhite

    crockeryagain)withanopenkitchenandaprettyfullcomplementofchefs

    (20+)operatinginafairlytightspace.

    Themenuwaspresentedonablackboardwitheightstarters,twosorbetsand

    sixmainmeals.Thewaitresskneweverysingleingredientofeverysingledish

    (andsomedisheshadmorethan10ingredients)speakingwithconfidenceand

    panache.Nothingwastoomuchtroubleforanyone.

    Thefoodwassublimeintermsoftastesandingredients.The

    amuseboucheincludedahollowedouteggfilledwithsoupand

    thentoppedwithasmallpieceoftoast.

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    Ourstartersincluded:Carpaccio:Searedmedallionsofsalmon/tunarolledincorianderandBlackForesthamcrumbleand

    tartare,avocado,pickledgingerandredonion,misocrema,dikonmousseandlimeandyuzupuree.

    ScallopsandPorkBelly:Pansearedscallopsandconfitporkbellywithalangoustineglaze,BlackForest

    hamvelout,lemon,tomatoandpeadressing.

    CrabSalad:Alaskancrabsaladdressedinyuzuandorangedressingservedonmisoandorangecrema,

    corianderandBlackForesthamcrumblewithmirinanddashijelliesanddaikonradishmouseandsweet

    potatocrisps.

    FormainswehadSpringbok(medallions

    ofpan-searedspringbok,wiltedbabyspinach,poachedfig,potatofondant,

    trufflejus,panfriedfoiegras,shimeji

    mushrooms,roastedgarlic)andgrilled

    filletofChalmarbeef(grilledfilletofbeef,

    butteredfinebeanswithcrisppotato

    basketfilledwithbraisedoxtailtopped

    withbakedpotatoandhorseradishfoam,

    wildgarlicpureeandablackpepperandtrufflecafeaulait).

    Thedessertswereaworkofartontheirownandwereabsolutelydelightful.

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    Coffeewasaccompaniedbyhandmadechocolatesbroughtbythewaitressonatrayyoucouldchoose

    fourofanytypeandtheywereallplacedononeplateforthetableasawholetoshare.Areallywonderful

    experienceandafantasticwaytoendthemeal.Notacheapoccasion,atR3500,butatrulymemorable

    one.

    Thiswasareallytopnotchfivestarexperiencebutwithouttheformality.Nicetouchesincludedablackboardmenu(notusuallyassociatedwiththislevelofdining),awaitresswhokneweverysingle

    ingredientwithoutlookingatanynotes,exceptionalplatepresentationandanengagingservingof

    chocolatesattheendofthemeal.Wealllovedit.

    6.TheOneandOnlyHotel

    Tuesday20th

    March.Breakfast

    ThehotelisverywellknowninCapeTowndiningcirclesforReubensanditsinventivechef.Ihopedhis

    experiencehadtransferredtobreakfast.Itprobablyhad,butatacostofR225perbreakfastitwastoohigh

    apricetopayfortheoffchance.

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    Itwasasuperbbuffettobehonestandmaybetheotherhotelguestsmanagedtomakesandwichesfortheirlunchwhilsttheywerethere,

    slippingthemintotheir(nodoubtveryexpensive)handbagsandthen

    leggingit,butsomehowIdontthinkso.

    Weshouldhavecheckedthepricebeforeeatingwereallyshouldhave,

    butheyho,wedidntneedtoeatagainforatleastsixhours.

    Theeggswerecookedtoorder,thereweresixdifferentcereals,four

    differenttypesofbreadandmorejuicesthanIcouldname.TheGuest

    RelationsManagercameoverwhilstwewereeatingandintroducedherselfwhichwasgreat.Maybeshewasjustkeepingabeadyeyeonmyhandbag.

    7.TheHarbourHouse

    Tuesday20th

    March.Somewherebetweenlunchanddinner

    BacktotheWaterfrontagaininthehopeoffindingagreatfishrestaurant.Whichwedid.TheHarbour

    HousewhichhasasisterrestaurantinKalkBayandonlyopenedafewmonthsago.

    Verysimpleinteriordesign,unpretentioustablesettingswithwhitecrockeryandtablecloths,whiteseatingandlotsofcolourfulcushionsinsideandout(noworriesaboutsoftfurnishingthefthereobviously)all

    reflectedingreatartworkinternally.Ithelpsthatitwasbathedinglorioussunlightandlookedoutovera

    selectionofratherwonderfulyachts.

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    Wehadawonderful,entertainingandutterlyindiscreetwaiterwhocouldntwaittogetbacktoworkinEngland

    havingworkedhereoncewithAntonMossiman.

    Oncewehadhisattention(notdifficultwitha20-year-old

    sonwithus)wehadsuperbandattentiveservice,though

    TripAdvisorreviewssuggestthisisntalwaysthecase.In

    factifyoutooknoticeofthereviewsyouwouldignorethis

    placeliketheplague.Itseemstohavetakensometimeto

    getitsacttogetheranditslocation(andthereputationof

    theoriginalrestaurant)reallymitigatesagainstitbeinggiventhechance/spacetodoso.

    Themenuwasrelativelyshortandfocusedonfreshfishsevenstarters,fivesaladsandlightmealsand

    sevenmains.TheHarbourHousethough,likemanyrestaurantswecameacross,alsoincludedaspecialist

    sushisectionsomerestaurantsevenhaveaseparate,opensushikitchenwhichIfoundabitweirdbut

    mustwork.

    Ithoughtthefoodwasyetagain,beautifullyandimaginativelypresentedusingcolourandtexturetoits

    bestadvantage.Thefoodwasfresh,localandseasonal.Itwasnttooexpensive(oncewegotusedtothe

    factthateatingoutwasnotgoingtobeanycheaperinSouthAfricathanintheUK)forthelocationwiththetotalbillcomingtoR1500forfivethreecoursemeals.Wewerepleasedthoughthatwehadstuckto

    thebeerandhadnthitthewineinabigway.

    Onceagaingreatuseofsimplewhitecrockery(Steeliteshouldbeinthismarketbigtime)anddifferent

    sizesdishesfordifferentingredients.Massiveuseofcolourinpresentationandhugethoughtgivento

    creativepresentationofprettysimpledishes.

    TheirsignagemadetheirfocusandUSPveryclearfreshfish.As

    theirwebsitesays..withthebountyofthedeepavailabledailyon

    ourdoorstep,seafoodandthefreshestpossiblelinefishiswhatweloveanddobest.Ourownfishingboat,LiveBait,suppliesitscatch

    exclusivelytoourrestaurants.Thisguaranteesthefreshestlinefish

    inCapeTown.

    GenerallysignagethoughforrestaurantsinSouthAfricawasnt

    particularlyimpressive(theHarbourHouseAboarddoesnt

    mentiontherestaurantname/website/number),websitesarenot

    alwaysupdatedregularly(thelastmentionforthissiteonthe

    HarbourHousewebsitewasfromJuly2011thoughthesitedid

    haveTripAdvisorreviewsontherighthandside)andexternal

    marketingisprettypoor.

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    9.TableMountainCafWednesday21

    stMarch.Lunch

    AnotherNationalTrustlookalikeopportunitybutinsteadacafwhich

    hadtheopportunitytobearchitecturallyalignedwithitssetting.We

    wereluckynottobevisitingalongsidequeuesandqueuesofpeople

    partsoftheselfservecafwerelongandthinpresentingapotential

    bottleneckofdisastrousproportionsonabusyday.

    Thecafhadaninteresting

    menurangeincludingahot

    selection,acoldselection,apizzaslicebarandacoffeebar

    option.Theyalsoservedfree

    poursoftdrinks.

    Themerchandisingoftheirsnacksthoughwasunfocussedwhousesa

    displaystandwiththreeshelvesonlydisplayingthesamepacketof

    wasabinuts?Labellingwaspooranddifficulttoreadwhenyouhavetheluxuryoftime,nevermindwhenyouarebeingharassedbyaqueueof

    impatientpeoplebehindyouwaitingtomovetothecoffeestation.Lots

    ofwastedspace,missedopportunitiestosellproductandconfusedshelflayout.

    Thecafitselfthoughwas

    lightandairymakingthemost

    ofitsspectacularviews

    enjoyedbybothmanandhis

    featheredfriends.

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    17

    10.Blues.CampsBayWednesday21

    stMarch.Dinner

    Thisrestaurantcertainlydoeshaveastory(inmorewaysthanone)andwashighlyrecommendedtous

    notonlyforitshistorybutalsoforitsinteriordesign,havingonlyjustbeenrefurbishedlastOctober.Its

    website(worthalook-www.blues.co.za)says;

    THEICONOFCAMPSBAY

    BluesRestaurant&Baropeneditsdoorsin1987andhasbecometheiconoftheultra-trendyCampsBay.

    Blueshasbeenrecentlyrenovatedtoadaptitsiconiclocationintoonethatencompassesthelegacyon

    whichtheBluesBrandwascreated,whiletailoringtheexperiencetobeintunewiththelatest21stcentury

    restauranttrends.25yearsonyetbuiltonthesameprinciplesoffoodandserviceonwhichwebegan,Blues

    hastailoredanenvironmentfordiningthatglorifiesthecasualmagnificenceofourBeachfrontlocation,

    withthenewdcorsuchthatguestsfeelasthoughtheyarediningonthebeachasopposedtonexttoit.

    Serviceisenergized,withthebuzzingtheatreoftheopenkitchenresonatingthroughtherestaurant,asthe

    freshestingredientsarepreparedtoorder.Thedelectablecuisineandworld-classwinelist,alongwiththe

    stunningviewandslickservicehashelpedBluescreaterestauranthistoryfor25years.Fromthisexperience

    weuseourpassiontocontinuetocreateanexperiencetolast25more...

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    Itwas,indeed,beautifulandhadlovelytouches

    liketheshellcandle

    holders,handwritten

    andappropriatequotes

    onthewallsand

    intriguingsculptures.It

    hadacalmingand

    peacefulfeelandhad

    successfullyavoided

    utilisingtheubiquitousseasidetatoften

    deployedbybeachside

    restaurants.

    IhadHAND-ROLLEDCAPRESER65.fiordilattemozzarellabalsamictomatoesgazpachobasilasa

    starter.ItwasabsolutelywonderfullypresentedandtasteddeliciousitseemedashametoeatitbutIhad

    toforthesakeofcompleteness.

    ThiswasreasonablyswiftlyfollowedbyaBLUESGOURMETBURGERR84.filletsirloinmaturecheddar

    mustardmayocaramelisedonionchips.Wonderful,simplywonderfulintermsofingredientsandburgerpresentationafewmorechipsandsomethingonthesidewouldnthavegoneamissthough.

    Sogoodfoodinagloriousenvironment(mustbestunningduringtheday)atreasonableprices.Theservice

    howeverwasntoverimpressivetheteamweretwiceaskedaboutdifferentingredientsinthedishesand

    werentabletoanswer(anddidntgoandfindtheanswereither).Friendlyenoughbutnotsufficiently

    knowledgeableorenthusiasticreallyinamarketgenerallywherewaitersknewtheirstuffbackwards.

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    19

    11.CamelRockrestaurant.ScarboroughThursday22ndMarch.Coffeestop

    Therewassomethingratherappealingaboutthisplacethoughitfeltthoughasifwehadstumbledinto

    somewherewhichhadbeenusedasbackgroundforthefilmDeliverance.

    1)Itwastheonlyplacetoeatinthisvillage.Thiswasasurpriseasthebeachwassimplystunning.

    2)Itwaslocatedrightnexttoashopwith,potentially,limitedpartnershipopportunities.

    3)Itstablepresentationwassomewhatunderstated(andsticky).

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    4)Itwasunequivocalaboutitschargesforaservicewhichwastrickytoquantify.

    5)Twoofushadgreat(wellreallynice)cakesandtwolefttheirs.Operationalconsistencynotahighpoint.

    Theremustberoomforamarketingconsultanthere

    12.TheCommonRoom.Franschhoek

    Thursday22nd

    March.Dinner

    TheTastingRoomatLeQuatreFrancais,whichis

    oneoftheplacestoeatinFranschhoek,wasfull

    sowehadtosettleforitsbabyrestaurant,TheCommonRoom,butChefMargotJaneisin

    chargeofboth.Franschhoekitselfisheavenfor

    foodiesandworthatripthereforaweeksoyou

    caneatineveryrestauranttherewasevena

    bookpublishedin2009calledFranschhoek

    FoodbyMyrnaRobinswhichisajoytoleaf

    through.

    Ilovedthesimplicityofthemenuincludingthe

    sparsemenudescriptions

    saldanhabaymussels/chardonnay/fiveherbs bakeddalewoodcamembert/soldiers panfriedprawncroquettes/roughtartaresauce springbokbitterballen/applemustard babygoat&smokedhamcrumble lambfrikadelletjies/flatroek/raita wholewoodroastedpasturefedchicken/gravy woodroastedsweetcorn/smokedbutter stickbunicecream/sugaredalmonds

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    nJB, B 2eh2i 0 Hmm l J1m22i s oBHl H s os o Bohi ws l JeH2 2i yHe, 2I 2H

    1oJH2i Bl1 1b

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    22

    13.GableManor.FranschhoekFriday23

    rdMarch.Breakfast

    IknowthatluxuryB&BaccommodationdoesexistintheUKbutIhavent

    reallytriedittoanyextent.Iwillnow,havingexperienceditinamajorway

    inSouthAfrica.GableManorroomshad:

    Crispwhitecottonpercalebedlinen

    SatelliteTV

    Airconditioning/heating

    SafesTea/coffeemakingfacilitiesandicedwater

    Achoiceoftwin/king-sizebeds:with/withoutextralength

    Achoiceofviews

    En-suitebathroomswithheatedtowelrailsandseparatepowershowers

    AnexclusiverangeofCharlotteRhysRooibosbathproducts

    Ageneroussupplyofplumptowelsandsoftbathrobes

    Achoiceoftraditionalorgenerouscornerbaths

    AstheysayColoursaremutedandtheatmosphereisoneofunderstatedelegancewithclevertouchesofthoughtfulluxury.

    Weonlyatebreakfasttherebutitjustfeltsoluxuriouswithreal

    attentiontodetailinthetablesettingsalone.Therewasanextensivebuffetwithawidechoiceofhomemade

    breads,cerealsandjams.Justwhenwehadstuffedourselvessilly

    andthinkingwedidntneedtoeatlunch,theyaskedifwewanteda

    cookedbreakfast.AsIammoreNigellaLawsonthanSophieDahlin

    termsofgluttony,IimmediatelysaidyesandthenwonderedwhereonearthIwasgoingtoputitall.Onmyhipsistheobviousanswer

    butwhencookedbreakfastarriveslookinglikethis,whoreally

    cares?

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    23

    14.WaverleyHillsRestaurant.WolseleyFriday23

    rdMarch.Lunch

    IpatentlyliedwhenIsaidI

    wouldntneedtoeatlunch

    asbythetimewearrived

    atWaverleyHillswinery,I

    couldntwaittoeatagain.

    Thiswasthemostwonderful

    placesuperblocation,great

    viewsandabeautifulinteriorandoutsidedeck.

    Thefoodwasajoytoowithfreshingredientsanddelightfulplatepresentation-againusingarangeof

    smalldishesforseparatemenuitems.Everydishwasatreattolookatandtoeat.EventhehumblePanini.

    Aboveleft.BaconwithfetaPanini,

    avo,sweetchilly(sic)androcketleaves

    Aboveright.WaverleyHillschicken

    saladwithbaconandboiledegg,

    drizzledwithhomemadevinaigrette

    Right.AsabovebutwithFranschhoek

    smokedrainbowtrout

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    15.LeBonVivant.FranschhoekFriday23

    rdMarch.Dinner

    Externalsignagehere,aswithmostoftherestaurantswefound,wasalmostnon-existentsurprisingin

    suchatouristledlocation.Theyaresimplynotmaximisingpotentialbusinessfrompassingtradeandmust

    bedependentonwordofmouthrecommendationandfeaturesintheusualrestaurantguides.Neither

    doestheLeBonVivantappeartoofferonlinebookinganditswebsiteintroductionfromthechef,Pierre

    Hendricks,issimilarlysparse.

    Welcome

    Thereisachoiceofeithermycarefullydesignedfivecourse

    surprisemenu,oraninterestingalacartemenu.Bothare

    complementedbyawell-chosenwinelist.

    Welookforwardtohelpingyoumakeyourchoice.Wealsocater

    forvegetarians.Enjoyyourlunchanddinnerwithus.

    Ithink,certainlyinFranschhoek,itsallaboutthefoodandtheexperience.Inthisrestaurant,thechef

    createsstunninglybeautifulartworkontheplateandleavesthefoodtodohismarketingforhimIsuspect.Thereareover40restaurantsinthissmalltownandLeBonVivantisratedsixthinTripadvisorso

    itsastrategywhichwouldseemtoworkforhim(albeithewasntfullonaFridaynightwhilstsomeofhis

    competitorswere).

    Thefoodpresentation,andtaste,wasquiteglorious.ThisistheSoupextravanganzawithcarrot,broth

    andcelerysoupandaccompaniments.R65

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    25

    ThisisGoatscheese&beetroot:dumpling/beetrootcannelloni/oatcrumble/summervegetables.R80

    ThisisNorwegiansalmon:searedandpoachedsalmon/peppersalsa/lemonbutter/parsleypotato.R125

    AndthisisStrawberrytextures:ganache/sorbet/curd/parfait/saladjelly.R80

    Thisisfoodwhich,inEngland,wouldeasilycosttwiceasmuchasitdidinLeBonVivant.Thesewereplates

    whichbroughtgaspsofawewhencarried(somewhatcarefully)tothetable.Simplydelightful.

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    28

    Therooms,thegardens,theJacuzzi(andtheviewofthezebraandimpalawhilstsatinthehottub)the

    swimmingpool,theoutsidebreakfasts,thehospitality(theyhadbookedourrestaurantsaheadofus

    arrivingthinkingwemightwanttoeat),thefreebookexchange,thegenerousbeautyproductsandthe

    plentifulsupplyoftowelsandbathrobesreallydomakethisplaceoneinamillion.

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    29

    19.Koornlands.SwellendamSunday26

    thMarch.Dinner

    NotmuchseemstobeopenonaSundaybutKoornlandswasandineasydrivingdistance(notaxiswewere

    told,remember).Aprettyrestaurantinsideandoutbutwewerereallyeatingonourownonthisoccasion

    astherewasabsolutelyno-oneelsethere.Thechef/ownercameoutattheendofthemealtothankus

    andaskuswhatwethoughtlovelytouchwhenhecouldjusthaveslunkbackhomeandwewouldhave

    beennonethewiser.

    Thesimpleblackboardmenu

    focussedverymuchonlocalfood

    includingcrocodilesashimiand

    springboksamosas.Again

    beautifullypresentedfoodwithfresh,localingredients.

    Ithinkwewouldhavelikedthis

    restaurantevenmorehadthere

    beenothersdiningtooandsomethingofanatmospheredifficult

    tocreatewhentherearejustfiveofyouandoneofthepartycant

    hearverywell.

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    z Y

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    A hsh A

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    Theinteriordesignwascleanandcrispwithoutbeingintimidatingorcold.

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    Weateoutsidebetweenthevinesunderneathanumbrella(helpfulasitwasraining)andchoseourfoodfromafundamentallytapas/mezze

    menu.

    Thefoodwasfresh,colourfuland

    wellpresented.Portionswere

    generousandinteresting.Amealofpurepleasure.

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    33

    22.Lemongrass.PlettenbergBayTuesday27

    thMarch.Dinner

    WewentatnighttoLemongrassbutIexpectitsaplacebestsuitedto

    lunchtimesbecauseofthewonderfulbeachsideviews.TheysayEachdishis

    carefullypreparedbyoneoftherestaurantschefs,makingsureyouresmiling

    fromthefirstbitetothelast.Certainlyitwasfullwhenwewentthereand

    camehighlyrecommended.ThestartermenuIfeltwasslightlydejavu

    reminiscentofmanyoftherestaurantswehadseeninSouthAfrica.

    GreekSalad(Iamnotsurewhythisissuchafirmfavouritebutitis) SmokedostrichCarpaccio(SouthAfricanrestaurantsfeatureCarpaccioalot) Halfadozensnails(why?) Chefssoupoftheday(butternutsquash) Deepfriedcalamari(againverypopular)

    TobehonesttherewasnothingonthislistthatinspiredmeandIwasbeginningtofeelabitdisheartened.

    Themainmenuwassimilarlystraightforward.

    Fishoftheday Lemongrassseafoodplatter Solealmandine Grilledprawns Chalmarsirloin Triooffilletostrich,beef&venison Capelambcurry Filletsteak Ostrichsteak

    IntheendIhadsoupandsteaksomewhatreminiscentof

    myfirstdiningexperiencesinaBerniinthe70s.Thesoup

    wasgoodbutnotexceptionalbutthefilletsteakwassimply

    thebestIhaveevereaten.Verysimplypresented-nofussor

    frillsandservedwithsuperbsautpotatoes.Itwassublime

    andleftthoseofuswhohadchosenit,totallyspeechless.So

    greatlocation,lovelyserviceandthebestpossiblesteakand

    afabulousstoryaboutthestormof2005anditseffectonthe

    restaurant.Go!

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    z E

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    A hsf o

    emyHe, l nl 12JHI , nHi emBJl e, HJH oBl m oH l l ni nH i eml n0 HmH i emrmBl, H l l e

    omH 22l nl kB, nl , H l l eel H B yl bl 2eeyBHJHemI nl 1 h2 mJlBhJ, JBI ee

    H Jl BmI I BlB1oBn2i emI nl 1JBnml Jl , B rmBl l ee0 H m1 l moH l eel , 1eo0 i 2JyJHI b

    em2B20 Hl Be1l nJB, eoyJHI JHH t mJh2 Hl nJ HbnoH JHI nmHI l eI l noH , B , 22wml , nJ2Bl Be0 e1l n , B l eHI mJHnyH s s 2 JHI b

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    Thefoodwasattractivelyanddistinctlyservednofrillsorfuss.Greatifyoulikefish(andchips).Thefishwasquicklyservedandbeautifullycooked.Thefriedhalloumi,bottomleft,wasreasonablytastythough

    foursticksareprobablyenoughforeventhemostardentofhalloumifans.

    IfyouregoingtoeatlikeatouristthenOceanBasketwillprobablyserveyouaswellasanywhereIjust

    didntwanttofeellikeatouristatthatpointonthatday.

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    z L

    &RsS c uuo sAAohc o c &0

    A hs ooh

    urySy ut i auns s yi Ti l o aTi uTpuprrt g unpTo l i s al l o nri w

    o Ti Ti uTpui Tl ni n s yi nTi l i o unrrs nTl ro Trrs upuu Ti t s ys npl n

    l eTl s uTg uTi nl s ynui i es nTns yTpuTi rnni ut w Trt s s i Tpus

    Tl l rrwSryl Tps o Tns s nTs i s uhyl n, Gyrny l nl i no s Trui g

    emH Bne, 2eh2i l nBl l JHI JB, nHi em2eeyl l ns Jlmo ehbl o2 2i , B l n0 eBl Bms o2el JeHbmBl, eHo1m2b oJHyB, on2eml BJeHl nl oo , nol no, B H es H1JoHwl l e

    B, J0 0 JHI s ee2b el e0 JHl JeH1emHJH0 H i s 2 Bb

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    Themenuwassimpleandpromising:

    coconutchickenandprawnsoup smokedspringbokCarpaccio tempuraprawns spicylambandcouscoussamosas(sic) plumtomato,crouton,basilandmozzarellasalad

    herbmarinatedgrilledcapesalmon filletbarnaise searedimpalaloin grilledfreerangechicken freshNorwegiansalmon beef&lentilkorma

    classicvanillacrmebrulee chocolatefondant berry,crmeanglaise&chocolatepavlova yoghurt&amarettopannacotta trioofsorbet

    Servicewascompetentandoccasionallyveryfriendlyandpersonable.Thefoodpresentationwaswell

    consideredwithgooduseofgarnishandcolour.Withafewexceptions(drychickenandverydryPavlova)

    thefoodwastastyandwell-cookedandtherestofthegroupreallyenjoyedit.

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    EmilyMoonsisabitofalegendinCapeTownanditsthefirstrestaurantmostlocalsrecommend.BramonisvotednumberoneonTripAdvisorinPlett,whilstZinzi(seebelow)isnumbertwo,Lemongrassisnumber

    threeandEmilyMoonsisnumbersevenwhichisprobablyaboutright.Thesettingisstupendousbutfor

    methefooddidntliveuptoexpectations.

    Idothinkthatrestaurantsshouldbeinterestedwhencustomersleavefoodontheirplateandwantto

    knowwhythisdidnthappenwitheitherthechickenorthePavlova.Itsuggestsacomplacencyorendof

    seasonweariness,orboth.

    25.Enricos.MainBeach,KeurboomsStrand,PlettenbergBay

    Thursday29thMarch.Lunch

    Ohbutthiswasbeautifuljustbeautiful.Oneofthoseplacesthatyouthinkabouttimeandtimeagain

    whenyouarebackatyourdeskworking.Idolikemyviewfrommyofficebutitsnotquitethesameasthe

    IndianOcean.

    Ithadmassesofoutsideseating,abitlikeatypicalEnglishpub.Themenuwasextensivecovering11

    starters,fivefishdishes,sevenmeatdishes,20pizzasand13pastas.ItwasprintedonalargetablematsoI

    cantimagineitchangesverymuchorthereprintbillwouldbeenormous.

    Thefoodwasokbutmorethancompensatedforbythe

    view.Ididntchoosewellthepizzaswereprobablybetter

    thanthepasta.Thiswasmaybetheoneplacewhereplate

    presentationwasntthatfantastic.Justpublikebasicpub

    atthatbutIreallydidntcare.And,asiftheviewwasnt

    enoughtomakeEnricosmemorable,therestauranthad

    placedamassivechairattheentrancemusthavebeen

    capturedonthecamerasofthousandsoftourists.

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    26.Zinzi.PlettenbergBayThursday29thMarch.Dinner

    ItwasabitoftrekoutofPlettenbergtogettoZinzibutitwassoworthit.Itisthemostextraordinaryplace

    intermsoflocation,interiordesignandmenu.Theirwebsitesays...

    Thefurnitureisallcustommadeallslightlyoversizedas

    comfortiskeyatZINZI.Whethersittingaroundalowtable

    onottomansandcushionssharingamezeplatterorona

    wingbackchairatanantiquetablewithturnedlegsanda

    pewterchandelierabsoluterelaxationisguaranteed.

    Thetablesprovideforamplespace,withfabulousdishes

    beautifullydisplayedduringeachcourse.Uniquelydesigned

    cutlerycuriouslyhiddeninaclothbagandbeautiful

    glasswareaddtotheimaginativediningexperience.Ideal

    forsundownersatthebar,orforarelaxeddining

    experience,ZINZIembracesthespiritofhonestcuisineandzestyingredientswithachoiceselectionofala

    cartemenuitems.

    Thetablesettingswereabsolutelybeautiful(notdonejusticebymynighttimephotographs)withan

    interiordesignwhichwasAfricaninitssubtletheming,givingasenseofoccasionwithoutformality.

    Themenuwaspresentedinabook,whichIcouldntbringaway,includingasuperbwinelisttheykindly

    gavemeacopyofthemenubutcouldntletmehavethewinelistastheyareabouttoenteran

    internationalcompetitionwithit.Itsdifficulttodescribewithouthavingtheexactcopywithmebut

    fundamentallythewinelistfeaturedwineswhichaimedtomakeacontributiontothesurvivalofanumber

    ofendangeredanimalspecies.

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    Soforinstance,CapePointVineyardsgivemoneyforeverybottleofSplatteredToadtheyselltotheWesternLeopardToadconservationfund.TheHamiltonRussellWineEstateproducesSouthernRightwine

    andgivesmoneyonthesamebasistotheSouthernRightWhaleConservation.LeopardsLeapgivesmoney

    totheCapeLeonardtrustwhilsttheJordanfamilysupporttheCapeDwarfChameleon.Whatafantastic

    idea!

    Theservicecouldnothavebeenmoreattentiveorcaringthroughoutthemealitwastrulyoneofthose

    occasionswheretheteamweretrulyoutstanding.

    Asforthefood,ourstartersincluded;

    ChalmarCarpaccio Gardenroutemussels Patagoniancalamari Easygrilledprawns Caldoverde Moroccanchickpeasoup Chickenandtheegg(below)

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    Whilstmainsincluded

    Sesamecrustedsalmon Freshlinefish Chalmarbeeffillet Chalmarbeefsirloin Lambshank Persianchicken Indonesianchickencurry Porkbelly(below)

    Thiswasabsolutelymyfavouriterestaurantofthetrip.Ithadeverythingwehadbeenseeingthroughout

    thetwoweeks,allinonerestaurant:

    Averyspeciallocation Wonderfulinteriordesignmodernyetwarmandwelcoming Greattablesettings Outstanding,caringandattentiveservice Freshfoodwithfantasticwellbalancedflavours Exceptionalplatepresentation AuniquewinelistwithagreatUSP

    WhatawaytoendasuperblearningexperienceinSouthAfrica.

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    ott ar et ng

    Spring Cottage Ofces

    28 Spring Lane

    Great Horwood. Bucks

    MK17 0QW

    01296 714745 (o)

    07831 269032 (m)

    www.elliottmarketingpr.com

    [email protected]

    ww.uk.linkedin.com/in/annempr

    www.twitter.com/elliott_mpr