2222 　　 October, 2007, TokyoOctober, 2007, Tokyo

Hitomi Murakami, Ph. DHitomi Murakami, Ph. DProfessor, Seikei UniversityProfessor, Seikei University

MOMO Tokyo MeetingMOMO Tokyo Meeting

The Impact of The Impact of Mobile Broadband Mobile Broadband

2

1. Transition of Mobile Phone Subscriber

2. Transition of data speed and cost

3. Change of ARPU

4. Flat Rate Service

5. Expansion of Mobile Contents Market

6. Applications: 　 Location Services and Remote Medicine

７． The Impact of Mobile Broadband

8. Concluding Remarks

3

Telephone Network SubscribersTelephone Network Subscribers

（ Millions ）

62.64 62.85 62.63 62.23

61.96 61.33 6077 60..22 59.61

58.08

26.91

38.26

47.31

56.85

66.7874.82

81.1286.65

91.4796.48

5.288.31

11.46

0

20

40

60

80

100

１９９７

１９９８

２０００

２００１

２００２

２００３

２００４

２００５

２００６

Mobile

IP 　 Phone

１９９９

（ Year ）

Fixed-Line

Trend 　 of 　 Japan’s　TelecommunicationsTrend 　 of 　 Japan’s　Telecommunications

4

Cost（

Fee

／Speed

（M

bp

s）

）

1999 2000 2001 2002 20052003 2004 2010 2020

cdmaOne(14.4kbps)

cdmaOne(64kbps)

GPRS(115.2kbps)

CDMA2000 1x(15kbps)

W-CDMA(384kbps)

HSDPA(10Mbps)

HSCSD(57.6kbps)

GSMW-CDMA

HSDPA(30Mbps?)

5th Generation(1Gbps)

EDGE(384kbps)

4th Generation(100Mbps)

Cdma2000

HSCSD: High Speed Circuit Switched DataGPRS: General Packet Radio ServiceEDGE: Enhanced Data rates for GSM EvolutionHSDPA: High Speed Data / Downlink Packet Access1xEV-DO: 1x Evolution-Data Only1xEV-DV: 1x Evolution-Data & Voice

CDMA2000 1xEV-DO(2.4Mbps)

100

1,000

10,000

100,000

Sp

eed

Speed

Cost（ Fee/Speed）

Transition of data speed and costTransition of data speed and cost

year2006

HSDPA(3.6Mbps)

CDMA2000 1xEV-DO(3.1Mbps)

100Mbps

100kbps

10Mbps

1Mbps

5

■ All in one mobile handset will provide various useful features in life.

Music Player, CameraMusic Player, Camera

Office DocumentsOffice Documents

All in one

Magazines, BooksMagazines, Books TV / RadioTV / Radio

Each device function will be assembled

inside.

Each device function will be assembled

inside.

GPS navigationGPS navigation

Wallet, Credit card, keys, Tags, etc.Wallet, Credit card, keys, Tags, etc.

Mobile handset as personal gateway deviceMobile handset as personal gateway device

0

100200

300400

500

600700

800900

1000

2002 2003 2004 2005 2006

Expansion of mobile contents marketExpansion of mobile contents market

game“Chaku Mero” (Melodies as ring tone)“Chaku Uta” (songs as ring tone) Others

ShoppingTransaction Contents

383 Billion yen

519 Billion yen

213Billion yen179

Billion yen

108 Billion yen

287 Billion yen 170 Billion yen

722Billion yen

928 Billion yen

DigitalContents

Mobile Commerce

562Billion yen

366 Billion yen

(Billion Yen)(Billion Yen)

260Billion yen

259 Billion yen

315Billion yen

407 Billion yen

６ . 　 The Impact of Mobile Broadband

ー　 Picture quality 　 improvement

　　　 15 frame - 30 frame

　　　 QVGA(320x249) 　－＞　VGA(640x480) 　 －＞　 HDTV

ー　 New service ！ー　 Battery ？

8

Concluding RemarksConcluding Remarks

1. Is it possible to keep existing secure environment for mobile phone ?

2. How can we realize mobile BB for mobile Phone? WiMax? or 4G?

3. What is the expected content for mobile BB? E-commerce ?, GPS ?, Remote Medicine ?