22nd edition 1 > 3 July, 2017

This is the banner under which Playtime Paris will be inviting, this summer, professionals from the worlds of childrenswear and maternity to take part in our 22nd edition, which will take place from July 1 to 3 at the Parc Floral de Paris. On the menu: more than 520 brands to discover, children’s and maternity trends for spring/summer 2018, exhibitions, and brand new artistic installations. Care to join us?

Brands galOre!To help support our exhibitors’ growth and to make room for new registrations, Playtime Paris is pushing its walls back to make way for a brand new extension! More than 500 extra square meters of stands will be created at the North entrance of the show, which will be completely redesigned. This significant expansion of the exhibiting area will allow us to welcome even more Fashion brands, while continuing to expand the Lifestyle section of the show.

In total, nearly a hundred new exhibitors will be there:

FashIOn:amélie & sophie • aubrie (1) • bandy button (2) • barn of monkeys • bonjour maurice • bonton (3) • cazando mariposas childrenchic • cholente • fresh dinosaurs (4) • from babies with love • gili’s • happy duck • heaven king • hey popinjay!(5)

kiddos • knit planet • laranjinha • lea & jojo (6) • lililotte • lily balou • little goodall • little pushkin • long live the queen (7) lötiekids (8) • love & honor • mads norgaard • maison labiche (9) • milk & soda • mimi & lula • mingo kids • mói moromini • mumofsix • nueces • once • p. le moult • pacific rainbow (10) • peachyboo • pilvi • phil&phae (11) • plume bleu question everything (12) • rain + conker • rock on the moon (13) • roly pony • savvy kid london • seraphine et zelie sma • smalls (14) • sun-fi • tia aina • tioom et mère (15) • wilkind kids…

“all TOgeTher!”

Press release

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lIFesTyle : &me • advocate • apunt barcelona • atelier choux paris (1) • banwood (2) • bedding4kids • born copenhagen (3) • buboo chacha (4) • eef lillemor (5) • emiko • eno studio • global affairs (6) • hagelens (7) • kado design • lalatz • le biberon français (8) • lebôme • les lovers • lullaby • konges sløjd • ma petite anglaise • micro mobility • mimi & lula • monbento petite by celine • myum (9) • pied de poule (10) • poppik (11) • popqorn • rilla go rilla(12)• rosajou • sabre de bois • sack me (13) • sas and yosh siou leon • soup and purée (14) • tinne + mia • uki • up warsaw (15) • will woody be…

The Fashion sector is also being complemented by a shoes range in full growth with no less than 50 brands, including the following newcomers: angarde(1) • hippie ya(2) • maison mangostan(3) • novesta(4) • plae(5) • rondinella(6) • shoes le petit(7)…

and to help guide buyers through this profusion of carefully selected brands, whether newcomers or essential brands, we will be entrusting the experts with presenting the season’s awards:

> Firstly the unmissable Milk awards, who will be rewarding the best Fashion and Design collections, the Must Have piece and the Star Accessory of the season. Results to be announced as from Saturday July 1st at 6 p.m.

> Then it’s the One to Watch awards, which will be handed out by Pirouette blog to the most promising Fashion and Design collections 4 years old and under. For this season, Pirouette has called upon Spanish designer Maria Salamanca, founder of Frida’s Tierchen, to create two gorgeous masks to be awarded to the lucky winners. Results on Sunday July 2 in the morning.

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And to continue the work undertaken last season, The neW nOW sPaCe, led by designer Deborah Sfez, will turn the spotlight on a selection of 12 emerging children’s fashion brands who will be taking their first steps at the show:

hi little Spain / monty & co United Kingdom / organic zoo United Kingdom / paush United States / poupée Greece / raspberry republic Poland / salacadula Spain / theodore kids France / vuela cometa Spain / walnut & walrus Sweden wawa Denmark / where is marlo Switzerland

down with individualism, up with solidarity! With “live together” as our motto, we’ll learn to “disconnect” to make the most of moments amongst friends and family. We’ll hold an open and curious view on the unknown in order to share experiences, to learn, teach, and create a collective narrative and history.

Using this social manifesto as a starting point, our trend setter Julie Malait has identified three key trends which will be finding their way into our children’s wardrobes next year.

COllaBOraTIve Trends!

share In these uncertain times, let’s not be afraid to go beyond borders. We must encourage our children to explore new horizons and to go off and discover otherness. Exchanging and sharing are life-affirming values and key to living together.

Materials: muslin, satinColors: gold, variations on Turkish delight, burgundy, Cerulean blue, honeyPrints: mosaic, vegetal oriental, kilimKey pieces: turban, kaftan, harem pantsKey words: cultural blending, Eastern/Western, Turkish delight, oriental mosaic, Topkapi, sharing, cultural exchange

rePaIrThe world has become tired of planned obsolescence and disposability. To counter this, we’ll adopt the mending attitude. We’ll teach our children to refurbish rather than discard. We’ll fix and mend with our families and give a second breath to objects. So, what if we all got together and fixed the world?

Materials: denim, recycled, worn-outColors: old rose, bottle green, faded colors, gray, denim blue Prints: patchwork, patches, mending-inspired embroideries Key pieces: jeans, cardigan, kimono jacketKey words: upcycling, repair, kintsugi, mending attitude,Japanese boro, FabLab, DIY, vintage, flea market, transmission

MaKe In a world where everything is going too fast, let’s take the time to make things. In a spirit of kindness, we will teach our children values and know-how, and, in doing so, we will help them build a better future. Now is the return of the handmade with its small imperfections. Let’s be the artisans of our own change!

Materials : linen, hemp, cotton mesh, bamboo, vegetable leatherColors: off-whites, nude, acid pastelsPrints: embroidery, crochet stitches, color gradients, natural dyes Key pieces: apron, embroidered dress, espadrillesKey words: craft, hand-made, solidarity, equitable, kindness, hand-dye, comfort, Kinfolk, slow life, Hygge

To illustrate these trends, three artists have been invited to share their own vision of these themes through original installations specially created for the show.

guesT arTIsT On The MaKe Trend sPaCeAfter studying Fine Arts in Toulon and several professional experiences creating costumes for film and advertising, Julie discovered weaving in Iceland and, in the research that she consequently pursued, modernized weaving.Using wool, fabrics and silk to create weaves that distinguish themselves by their volumes, textures, colors, and destructurations.

For Playtime Paris, Julie Robert will present a singular weaved sentence, made of imaginary letters and reinvented know-how.

www.julie-robert.fr

JulIe rOBerT

guesT arTIsT On The rePaIr Trend sPaCeDavid Takahashi lives and works in Japan. He has always had a taste for both art and British rock music.Color and composition dominate his work. Over many years of artistic research, he developed a strong liking for the different states of the object, up to its deterioration, which is especially apparent in the textures of his pieces.

For Playtime Paris, David creates a large patchwork heart, expressing his love for the things that are around him and the act of repairing that it might refer to.

www.davidtakahashi.amebaownd.com

davId TaKahashI

guesT arTIsT On The share Trend sPaCeDesigner and illustrator Clementine Henrion launched her design studio in 2006 along with her eponymous brand, a collection of polymorphous collections that bring art and fashion together. Through a multidisciplinary approach, her work is an attempt to recreate an exaltation of the senses: retinal marveling at the first visions of infancy, outbursts of teenage passions–the magnificent energy they bring about are key to reading her universe.

For the ‘Share’ theme, Clémentine Henrion creates an oneiric installation illustrating a celestial voyage above the world, carried on the colorful wings of “lucky” kites.

www.clementinehenrion.com

CleMenTIne henrIOn

On the maternity side, Playtime welcomes creative consulting agency InsTInCT.

Connecting trends with innovation and eco-responsibility, Instinct’s expertise allows brands to reinvent themselves within a sector that is in full revolution. Its flexible structure means it is able to offer a customized service, tailored to the needs of every client, and to adopt a forward-looking, joyful, and above all human approach to fashion! www.instinct-trendconsulting.com

The earliest murmurs of spring bring about the birth of a fertile and sensual woman.In tune with her body and with mother nature as she whispers to her, she cultivates her garden with generosity, sharing it with her loved ones as well as on social media.If she adorns her outfits with floral prints or placed frills, she does so without naivety. Transparencies and lace reveal skin, revealing the fullness of her feminine figures.

The palette is fresh and jolly, gathering around blush pink, pure white, mandarin orange, buttercup yellow, and natural greens.

CérÈs 3.0

Whether for a quick break or for some more serious downtime, head to the Marie Claire enfants resting area where the star accessories of the season will be presented. From eyewear to shoes, hats to scarves, style is all about the details!

For a gourmet snack, head to the Doolittle food truck which returns to the venue’s South plaza to give your taste buds a treat with a deliciously original concept.

a quICK BreaK and OFF We gO!

In spring-summer 2018, a modern mythology will emerge: a mythology with a softened sacred dimension, one that finds its roots in the daily lives of the mothers of today. It is embodied by three figures, the first of which is “Ceres 3.0”

All 3 trends will be available to discover at www.iloveplaytime.com, in the Trends section of Playtime Gazette.

du côté de la maternité, Playtime accueille le bureau de style InsTInCT comme nouveau partenaire en charge des tendances futures mamans.

InsTInCT est une agence créative spécialisée dans la mode et la beauté, basée à Paris depuis 2014. Reliant tendances, innovation et éco-responsabilité, son expertise lui permet d’aider les marques à se réinventer dans un secteur en pleine révolution. Sa structure flexible permet d’offrir un service sur mesure adapté aux besoins de chaque client, dans une approche de la mode prospective, joyeuse et avant tout humaine !

www.instinct-trendconsulting.com

La saison printemps-été 2018 voit l’émergence d’une mythologie moderne : une mythologie à la dimension sacrée adoucie, ancrée dans le quotidien des mères d’aujourd’hui. Elle s’incarne dans trois figures, dont nous vous dévoilons ici la première.

how often have you dreamed of being able to leave with your arms full of goodies from the show?

This season, Milk is answering your deepest desires by setting up its Pop-up store at Playtime!

Open to the general public as well as to professionals, it will bring together thirty emblematic

Fashion and design brands from Playtime:

10 is • annabel kern • bangbang copenhagen • blune paris • caramel caramel & cie • caroline bosmans • garbo & friends • kidscase • leny tomy

factory • leoca paris • les coyotes de paris • louise misha • maison labiche manuela de juan • paade mode • pom d'api • tuchinda

In the heart of the Parc Floral de Paris, in the ‘Conférences’ pavilion by the South gate.

it’s the shopping event not to be missed!

general PuBlIC OPenIng TIMes:Saturday July 1: 9:30 a.m. - 6:30 p.m.Sunday July 2: 9:30 a.m. - 6.30 p.m.

Monday July 3: 9:30 a.m. - 5:00 p.m.

Parc Floral de Paris, ‘Conférences’ PavilionRoute de la Pyramide, 75012 Paris

PoP-uP StorE

an inspiring and inspired program to launch Playtime’s summer season before we fly off to Germany for the first edition of Playtime Berlin, which will take place from July 5 to 6, 2017, at the Palazzo Italia.

In shOrT!

From saturday July 1 to Monday July 3, 2017 Parc Floral de Paris

organization : Picaflor sarl • 5 rue de la Plaine 75020 Paris, France • contact@playtimeparis.com • 01 44 62 83 01Press enquiries : Kidding • 33 rue Etienne Marcel 75001 Paris • contact@kidding.fr • 01 53 34 68 10

520 COlleCTIOns FashIOn & lIFesTylewww.iloveplaytime.com

22nd edition