21–22 June 2017. Cannes, France

This is Entertainment

canneslions.com/lions-entertainment

2

This is the most exciting period in

entertainment

We are living through one of the most exciting periods in entertainment history. Entertainment companies and brands are running in parallel, united by a common aim: to win the attention war. The battle to be consumers’ destination – not their distraction – is fiercer than ever. And whatever the content medium, be it music, live event, movies, sport, games or any combination of the above, great storytelling will separate the winners from the losers.

Lions Entertainment is about the future of entertainment, and the role that brands will play within it. It’s where everyone, from record label execs to influencers, TV development teams to sports promoters, talent managers and more, meet the brands and creatives who will be their collaborators. It rewards excellence in the field through its two global awards and provides inspiration and learning with its programme of world-leading speakers and insights into the hottest new trends. And it showcases global talent in an intimate industry environment.

This is the Cannes Lions for the entertainment industry. It’s about building fans and creating culture. Be prepared to step into a whole new world. We can’t wait to show you what’s in store.

Best wishes,

Louise BensonFestival Director, Lions Entertainment

3

A specialist event from the organisers of the world’s biggest creative festivalLions Entertainment is a two-day event (21–22 June) during the Cannes Lions International Festival of Creativity – the world’s biggest celebration of creativity in communications which is now in its 64th year.

It’s a potent mix of learning, networking and inspiration, with a bit of celebration thrown in for good measure. You’ll see exhibitions of the world’s best work, hear from new-generation entertainment companies, celebrity influencers and everyone in between.

4

Building brands in popular cultureThe entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose? Forward-thinking people from across the entertainment, commercial and creative communities are inventing new ways to leverage the power of popular culture to build brands. They represent talent and entertainment franchises as well as labels, studios, platforms and publishers. Over two days during the Cannes Lions International Festival of Creativity, the whole industry comes together to create culture that drives commercial impact. Film producers, record label execs, TV commissioners, sports promoters and gaming entrepreneurs rub shoulders with forward-thinking brands and a new breed of creatives. The future of entertainment is invented. Don’t miss it.

5

Big names on stageEveryone from film directors and YouTube creators to chief brand officers and entertainment executives share their opinions and experiences live onstage.

The talks are designed to question, motivate and challenge the industry to greater heights and show how ideas can be practically applied to create captivating entertainment.

Speakers appearing this year include:

• Zane Lowe – Creative director, LA Anchor, Beats 1• Alicia Silverstone – Actor, producer, author, activist • Russell Simmons – Chairman and CEO, Rush Communications • Gabourey Sidibe – Actor, director• Catherine Balsam-Schwaber – Chief content officer, Mattel• Jason Reitman – Director, producer, screenwriter • Amy Emmerich – Chief content officer, Refinery29• Arman Alizad – Adventurer, journalist, Armanin Maailma Oy• Mena Suvari – Actor, designer, model • Jeffrey Katzenberg – Partner, WndrCo• Shaun ‘Shonduras’ McBride – Social media influencer• Mike Hopkins – CEO, Hulu

6

Themes for 2017• Brands as broadcasters, talent as rights holders and

distributors as content creators – exploring this ever-changing landscape with today’s and tomorrow’s biggest players

• Winning the attention war – evolving entertainment models in the era of infinite choice

• Funding the way forward – defining the new business and creative models powering entertainment, from creation through to distribution

• Raising the bar – enhancing entertainment experiences to win fans and shape cultural conversations

Plus:

• Curated trend showcases – everything you need to know about what’s now and what’s next, from those in the know

• Live performances – from some of the world’s hottest talent, hailing from across the entertainment spectrum.

7

Awards that set a creative benchmarkThe Lion is one of the world’s most highly coveted creative accolades. Two specialist Lions shine the spotlight on content that captivates and turns consumers into dedicated fans, as well as work that creatively uses and distributes music.

The Entertainment Lions honour work that elevates branded content into the cultural mainstream, communicating brand messages or connecting with consumers in new ways. This year, world-renowned chief creative officer PJ Pereira, co-founder and chief creative officer of Pereira & O’Dell, will preside over the Entertainment for Lions Jury as they select the year’s most impressive work.

The Entertainment Lions for Music, officially sponsored by Spotify, meanwhile, recognise original production, promotion or distribution of music for brands, where a recording artist or platform is used to communicate with consumers. Universal Music Group’s Olivier Robert-Murphy will lead the expert jury in choosing the 2017 winners.

The best ideas will be showcased during the Festival, with the winners announced at an Awards Show on 22 June.

8

Connections that drive collaborationFrom specially curated Meet Ups that bring together those with similar business interests to after parties and chill-out zones on the Cannes Lions Beach, there are plenty of opportunities to hang out with friends and meet new people. Here’s a taster:

Meet Ups and Moderated Roundtables – Hosted by industry leaders, a series of organised networking sessions give you the opportunity to meet new and like-minded people in a relaxed and friendly setting.

The Festival Fringe – Official Festival partners from Spotify to Twitter host events around town, open to you across the two days.

Awards Show and After Party – Join your peers from across the entertainment world to celebrate the year’s best work and meet new people with a drink in hand on 22 June.

9

Put your company in the middle of the eventWith over 15,000 people hailing from over 90 countries in town, Cannes Lions is the best place for promoting your business to the industry, while the world looks on.

At Lions Entertainment there are all kinds of opportunities to sponsor spaces right in the heart of the action – everything from physical and digital branding to demo spaces and events can be customised to make your company stand out.

We tailor commercial solutions so that everyone we work with is perfectly positioned to engage their desired audience. To find out more about how sponsorship options, just get in touch with the team at sponsorship@canneslions.com.

10

Be part of itThere are all kinds of ways to get involved with Lions Entertainment in 2017. Here are just a few of them:

Enter your work: The Entertainment Lions and Entertainment Lions for Music welcome entries from across the world. To find out more about the entry process, to get tips for giving your work the best shot at success or to seek advice from our dedicated Awards team, visit the Cannes Lions website. Submit your best work by 20 April 2017.

Buy a pass: The two-day pass for Entertainment specialists (which includes two days of talks, live sessions and events, plus access to the awards show and after party) costs €1,595 +TVA.

For eight whole days of Lions Entertainment talks and events, plus access to Lions Innovation and Cannes Lions, you can purchase a Cannes Lions Classic pass for €3,115 +TVA.

11

Talk to us

FESTIVAL DIRECTOR

Louise Benson louiseb@canneslions.com +44 203 033 4127+44 791 870 7802

MARKETING

Lucy Griffinlucyg@canneslions.com+44 207 715 6135

SPEAKING OPPORTUNITIES

Charlotte Williams charlottew@canneslions.com+44 783 756 8171

AWARDS

Tiffany Spodentiffanys@canneslions.com+44 203 033 4085

SPONSORSHIP

Ed Davidsonedd@canneslions.com +44 203 033 4125

canneslions.com/lions-entertainment