215,000Readers

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Year-by-year the Learning Counsel has grown to become a leader in supplying research and context in the shift to digital curriculum to an audience of 215,000 education executives.

Our readership is comprised of superintendents, chief technology and innovation officers, chief academic officers, tech and instructional administrators, curriculum specialists, teachers and interested enthusiasts throughout teaching and learning.

Our mission has guided us to being the go-to media, publishing and events organization providing research and context for the education industry. We are helping executives within industry and academics to transform educational systems through digital curriculum strategies; enhance the creative construction of digital learning resources between teachers, administrators and publishers; and ultimately helping all learners everywhere become more engaged in knowledge acquisition for life success.

75% Executive/Administrator

Total Audience: 215,403

Reach a Powerful Network

Many pieces of the Learning Counsel’s knowledge, shared with readers and city-by-city at events, has made its way into a new book at the demand of many education executives.

“A breath of fresh air – it is a thought-provoking, visionary book that every educator – teacher, administrator and parent – must read. Change, as LeiLani describes it, is absolutely happening. Educators can join in...or be left behind.”

– Dr. Elliot Soloway, College of Engineering, School of Information,

School of Education, University of Michigan at Ann Arbor

“The Learning Counsel has helped education leaders chart a course that includes actionable data and current trends. The knowledge we’ve gained guides our work as we continue to strive for excellence in teaching and learning through digital platforms, tools, and practices.”

– Janell McClure, Ed.S.Director, Digital and

Multimedia LearningCobb County School District

2015

2014

2016

2017

2018

Principals(62,568)

9.9%

4.9%

4.8%

29.1%

24.6%9.2%

Superintendents, Assistant Superintendents, Administrators (22,147)

2.3% Special Education (4,954)

Curriculum, Instructional Technologist, Professional Development, CTE, Student Services, Research(10,590)

Technology Director (10,339)

1.6% Library/Media Support/Counselors(3,446)

.2% Dean or Faculty (430 )3.1% Board Members/Elected Officials (6,754 ) Instructional Coordinators,

Specialists, Managers, Analysts (21,325)

Teachers:Math, Language, ESL, Social Studies, Art, Speech, Any (53,033)

10.3 %

CIO,CAO, CTO, CBO, CFO (19,817)

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Strategy

Tactics

Sustainability

Analytics

Design

Expo

Ally with Transition Leadership

It’s not enough to view technology as its discrete parts of hardware, software, systems, and all of it tacked on to existing teaching and learning infrastructure. The Learning Counsel is more than media, we are leading schools through a Digital Transformation Continuum towards a new position of both screen learning and still-relevant physical buildings. The new mix of real and virtual is called “expo centers of learning” and involves organizational restructure, not just augmentation of random technologies. This appeal drives top executive interest. The Continuumis extremely on-point with where school’s need help. Your message fit into this change continuum will help your product resonate with the majority of leaders.

Your Fit

Where does your company fit in the great mixing of digital “things” into a real strategy? Is the product really a tactic, a

one-off, that schools need to make sense of within their greater curriculum map and tech plan? Is it part of a school-wide or

district-wide shift? Is it something that is useful for teachers or parents or students or administrators, or all of them? Is it robust,

does it have rigor, is it “digitized” or “digital?”

In a market distracted by many different products, all vying for attention, your fit has to be within a reasoned transition for

any school or classroom. The Learning Counsel is sought out by both educators and industry to help bring context. It’s why leaders attend our events and why they read our newsletters

and major publications.

You can market without context, or you can ally with the Learning Counsel.

“Not a day goes by I don’t find myself sharing stories, facts and

other bits of information that I learned at the event. You know your work is important when I find myself

sharing with others and wishing they could have heard what I heard. The exciting thing is knowing there will be more opportunities for many more to benefit from your events in the future. Thank you for your

generosity and your hard work as you continue to organize these gatherings and share all the knowledge and experiences gleaned from so many people.”

—Max ClarkAssistant Superintendent, Kingman-Norwich USD 331

“LeiLani is a true education industry thought leader who does a wonderful job of codifying the trajectory of education, showing how we are on the precipice of consumerization, and describing a great need for education to catch up to the Age of Experience.”

– Dan Stoneman Chief Innovation Officer San Diego Unified School District

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Drive Business with the Shift

Strategy

Tactics

As the authoritative source of strategy for districts and schools to sustainably shift to digital curriculum along the education transformation continuum involving software, hardware, and networks, the Learning Counsel publishes bi-annual Special Reports. These reports are far more than reporting on the market—they are guiding the market forward, stage by stage. As such, they are tremendous lead generators.

Digital Curriculum Strategy Model Architecture

Sustainability Leadership

SPECIAL REPORT

Lessons for You, Your Institution, Your Networked Community

DIGITAL TRANSITION SUSTAINABILITY

BroadbandProfessional Development

Apps

WiFi

TechnologyBudget Issues

ThatIdeas

L a s t

IN THIS ISSUE34 Digital Transition Sustainability Tips

Non-Compromising Collaboration

SPECIAL REPORT

LEADERSHIP VERSUS THE CLASSROOM

IN THIS ISSUE• Systems Thinking vs. The Classroom

• Building a School’s Software Enterprise

• Internet Trapdoors, Hijackers and Boogeymen

Digital TransitionSustainability

100+ CharacteristicsComing in 2018

Systems Leadershipversus the Classroom

Analytics and Onboarding

Design

Remodeling for Digital Curriculum

Coming Spring 2018

Coming soon

Going Digital: Speeding Past Strategy, Turning into Tactics

71 Characteristics of Digital Curriculum

“What LeiLani lays-out is a roadmap for education, ‘This is what’s going to happen, this is what is happening, this is what needs to happen if you’re going to solve this tangled situation which you are at right now.’ I really think this is her putting a mirror in front of the industry and saying, ‘This is what is happening, now let’s take it somewhere else.’” – Elad Inbar, CEO RobotLab

Speeding Past Strategy, Turning into Tactics

SPECIAL REPORT

In this IssueEvaluating Digital Curriculum as We Speed

Beyond Strategy and Into Tactics

Beyond the Buzzwords

How to Make “Life-Ready” Graduates

On the Road: Fall Tactics Events

Speeding Past Strategy, Turning into Tactics

GOING DIGITAL

Designed for Digital

Analytics

ANALYTICS AND

ONBOARDINGAcademic Diagnostics for School and Student Success

SPECIAL REPORT

IN THIS ISSUEPrimer on Analytics in EdTech

Scale of School DataData Literacy

Onboarding Best Practices

Expo Learning

SPECIAL REPORT

DESIGNED FOR DIGITALA Checklist for Change

17 Big Ideas

Ingredients List

The Seven Levels of Design

The Designed for Digital Flipped Organizational Chart

In this Issue

Becoming Expo LearningSPECIAL REPORT

In this IssueWhat’s an Expo Learning Center?

Lab 3

The Mighty Algorithm: Curriculum, Assessment, Analytics and

Recommendations Engine

Leadership StoriesAPPTASTIC!SPECIAL REPORT

In this IssueThe Troubling APP Tribbles:

State of the Learning Software Industry

UI/UX in Learning Defined

Design Basic: Workflow

Leadership Stories

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Get Relevant

To get relevant with education leaders, you must understand the needs and wants of every stakeholder, their challenges and successes, the winning strategies, as well as the hardware and software potentialities. The Learning Counsel brings context, research and creativity with our custom publishing.

25,000+ Executive Educator Views Each Month

Make Your Company & Product Known and GENERATE LEADS

Journal PostersCustomized publications based on the angle you want to take. Long-form editorial on what is happening with the shift to digital, and re-usable poster for classrooms and teacher break rooms. This is a fresh and dynamic piece of your Edu marketing plan.

Educator GuidesHow-To for executives, instructional technologists and teachers. These put your service or product in front of decision makers as the solution for their school and classroom challenges.

WhitepapersA unique third party voice for your brand and products. Our research-based white papers are respected references for education leaders across the country. These are customized to address key friction points that executives are facing.

Newsletter6,000 to 10,000 views with each launch. Every week the Learning Counsel newsletter informs education executives across the nation. Be part of the story.

AI vs. Machine Learning and Education’s Future

Mission Critical: How Educators Can Help Save Democracy

Determine Your Position on the Scale of Digital Equity

Your Message HereYour

Image Here

AI vs. Machine Learning and Education’s Future

Mission Critical: How Educators Can Help Save Democracy

Determine Your Position on the Scale of Digital Equity

Your Message HereYour

Image Here

Case StudiesFrom concept to finished design, the Learning Counsel brings your story to life. Make sure your services and products are differentiated and stand out as the solution they are. Shared online and within our newsletter, these are high value lead generators.

WorkbookThe event workbook is a cherished handout and follows all our guests home – with many notes and musings they’ve written into it from their day with us. Often our guests take extra copies and share them around their districts. In addition to event work, it is downloadable from our site.

Workbook 2017

“These tools support student agency, they engage the kids in ways that are nati ve to them—that meet them where they are. They want to learn this way, so why not support that and use that?”

—Josh Klein, Chief Informati on Offi cer, Portland Public Schools

“We’ve embarked on a huge cultural shift for diff erenti ated instructi on in the classroom which will facilitate individualized learning experiences so we’re not holding any student back from their full capacity.”

— Dan Stoneman, Chief Innovati on Offi cerSan Diego Unifi ed School District

“As educators, it is our job to fi nd the switch that triggers a student’s willingness to learn by getti ng to know them, well beyond the numbers and standards.”

—Kerry Gallagher, Digital Learning Specialist, St. John’s Prep (MA)

“We’re on the cusp of seeing some huge diff erences in the educati on market. It’s a hundred-year-old process that needs to be changed. Turning this ship is diffi cult. Everybody is comfortable with the old stuff .”

—Steve Wentz, Chief Techology Offi cer, Pasadena ISD (TX)

@LearningCounsel

Welcome! You’re here to discuss the transiti on to digital for your class, your school, or your district. Most of all, you’re here to learn how the transiti on looks and feels in practi ce. There are many aspects to be addressed, and diff erent

arrival points. This workbook will bring you up to date on the usual stages of curriculum change on the voyage forward to join the Experience Economy.

Digital Transition Discussions

2019

Welcome to a Day of Sharing and Professional Development

Orientation School and district leaders are frequently persuaded that the tech transformation is only about the design of how teachers use technology. While teachers are an important part of the mix, real transformation goes much deeper and has broader implications. Enrollment attrition nationwide and the choice movement continuing to grow are certain evidence of this.

Learning Counsel was the first mission-based organization to start meaningful research, make predictions and create real discussion about holistic transformation of education. Students and their parents today want relevant and personalized learning, and personalizing different pathways for every student is difficult for the average teacher. This then causes the need to address tech change beyond teachers and into the uncomfortable realm of the basic staffing and structure of schools.

In 2019, we’re helping the nation get ready for a predicted shift in structure with key redesign ideas. Learning Counsel is a research institute and news media hub, focused on providing context for the shift in education to digital curriculum. Our membership is comprised of 215,000 Superintendents, tech and instructional administrators, curriculum specialists, thousands of publishers, and interested enthusiasts anywhere in the teaching and learning field. With a five-year tour visiting 30 or more cities annually, plus ongoing major national surveys and a large volume of editorial interviews with educators, Learning Counsel’s perspective is second to none.

Please Give Back

SubscribeSupportAttend

TrainJoin

Strategy

Tactics

Sustainability

Analytics

Design

Expo

Education Transformation Stages & Endpoint

EduJedi

Practical Lessons & Group Games

nowStory

WORKBOOK

Modules 0-4

Soft wareComplexity2018-2021

2018 WholeMarket, All Tech

2.5% Innovators Early

Adopters 13.5%

EarlyMajority

34%

LateMajority

34%Laggards

16%

2019-2025 Educati on Marketsees Staff and Organizati onalStructure Shift

WebsitePlace your advertising where it will be seen by your target audience. Collaborate on context-rich editorial that positions your brand as a leader in your category.

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Lead a Learning Group

the Learning Counsel

Learning Groupspresented by

The New Front Lines of the Tech TransitionThe Learning Counsel is going deep into the discussions of software just for education with our 2018-2019 Learning Groups. Some groups have education executive leaders already in place. Others are new initiatives. These groups are open to all, especially including educators, of course, plus developers and product managers from industry. Sponsor to participate.

This learning group pays attention to user interface and how packets of code and content inter-relate since learning resources range from discrete learning objects, through full digital courseware with presets, and into

framework platforms; with mutations of all three. The intention of this Group is to discuss terms in the learning software field, and how learning software of all types inter-relates, including commercially and pedagogically. Education Chairman: Dr. Karla Burkholder, Director of Instructional Technology, Schertz-Cibolo-Universal City ISD, TX Key Contributor: L. Beatriz Arnillas, MFA, SPHR, Senior Education Advisor, itslearning

Characteristics Learning Group - User Interface (UI)

What is a good User Experience for teachers, students, parents, administrators? This learning group pays attention to user experience at the teacher and student levels, as well as to new classroom models because of more screen

learning and digital interactions that alter group dynamics. The intention of this group is to discuss how things are designed, the software structures, systems, curriculum maps, new frameworks, and professional practices around that. Education Chairman: Janell McClure, Director of Digital & Multimedia Learning, Cobb County School District, Atlanta, GA Industry Co-Chairman: Robin Gonzales, CEO, Zia Learning

Instructional Digital Design/Academic Models - User Experience (UX)

This learning group pays attention to the dynamics of gaming in learning, especially outcomes and technical frameworks with metrics. Aspects of discovery learning, types of gaming, and managing gaming as learning,

are part of the discussions. The intention of this group is to discuss how to think and implement gaming within a greater curriculum map. Education Chairman: Dr. Jasna Aliefendic, Technology Applications Coordinator, Garland ISD, TX

Learning Gaming

This group discusses things like a “Model Architecture” for schools, including the divisions between the major systems and all the little “Applets,” digital curriculum pieces, and sites. In addition, this group brings up important

changes related to network and hardware infrastructure related to school and district planning – inclusive of security newsfor both digital and physical hardening of the school environment. Finally, the road to “prescriptive” analytics for full personalization for students has many stages – and this group is here to bring a community forum to discuss those and provide each other tips and tricks. Education Chairman: Peter Happala, Superintendent, Warroad School District, MN Education Chairman: Kristy Sailors, Director of Education Technology, IT, Houston ISD Industry Chairman: Gisela Albuquerque Weise, Education Industry Marketing Specialist, Canon Solutions America

Security/Infrastructure – Curriculum Impacts

This learning group pays attention to a school’s brand and a seamless overall learning experience through the whole environment being created, including the administration of the learning. The intention is to

attract attendance and heighten learning through delivery that is both online and offline, in physical relatable and dynamic spaces. Education Chairman: Ben Fobert, Principal, Mountain House High School, Lammersville ISD, CA Industry Chairman: Gisela Albuquerque Weise, Education Industry Marketing Specialist, Canon USA

ReDesign – Operations & Environment

Learning Gaming & StandardsEro odit landi aute sit omnimaxim doluptas ditius quam necae dolenimusam volupta sim repersp elestem fuga. Nequi blabore ssitaquid ut et doleces quid eseditiumque occum, simosame veria parciur?Bero dolorporem explicium enihic tet quia volor autatur aborio. Ut vollupi tatatque voles iur simpereiusam is mol-orru ndent, eum doluptam que videlli gendelecus, quos nonse odi ad et modic temposamusae et voluptiamus etum quam con corem fuga. Ut modigen iandit moditatio. Neque simodi in ratur aut odi tem fuga. Boribusae incip-sum ulpa aut aperepro et esequid que exerfer ciliquas doluptibus, excessuntia iliquam endandebis aut harchil inimus ad quiatem porersped etusant ea quam, ommolup tatur? Aligendion natiame nihicaessum ipsam haria sitem iusande niendit ipis dellist doluptionsed ut lis nonet ma pra dus sedicia quunt.Obit eos sequam fugiam, culparunt odipis siti iusae maxi-ma cus.Desto voloreped mintur solupti nverit imaionseque landemque sita cores arum etus con res eum volore, te si

volupiet denimi, aborae excepra tiorios sintis doluptiatem volecus quassit, tes doluptaturis aut laut lamus est qui doluptati ad molupta tatemoditin coribust quObusa rese publica cultor urbenit, dies atro meni fue te, sit vide acta nequiu videate macie ocae cricam ad cum tatiam te curoxim aximis omnihil iisseni corbis ad nonfinatus es opultum aucia reme atus enatquam. An diurs egilibus, nos conos, cur. Ver

Gaming

the Learning Counsel

Learning Groupspresented by

+ +

= Real Relationships

12 13

Sponsor EduJedi Training

What is it? Learning Counsel has been presenting Workshops since 2014 on many aspects of digital transition, but “themed” each year against our “change continuum.” This invaluable free training has been so impressive that many Districts have asked for the entire spectrum of it offered formally. We packaged up eight modules of training called EduJedi Leadership training with the last one being open-ended to include industry sponsored papers and videos, and there is space online and within the Workbooks to include other sponsor messages.

Schools nationwide are interested in or have already joined the EduJedi Leadership Society. If a represen-tative of a school or district signs the EduJedi Pact, it means they agree with and are excited about the precepts in it and want to continue coming to Learn-ing Counsel evens for free. Signing also puts schools or districts into a scholarship pool to get the EduJedi Leadership Development Training sponsored by an industry partner, or optionally purchase their full package with all the materials. SILVER LEVEL – Attend EduJedi Events & Lead GenerationAttend THREE (3) live events annually: our National Gathering RECEPTION (value $1,000, no speaking), and both dinner party events coincident with TCEA and ISTE (value $2,000, no speaking). Sponsor all media and the EduJedi Program without live signing events, logo on all materials including all push email (amounting to 1 Million+ in a year in promotion out), right to display “EduJedi Support Organization” on all your own materials, plus any whitepaper created by Learning Counsel for this sponsor is in-cluded in Module 8 of training, or sponsor’s own literature. Other deliverables include contact information of new signers for sponsor to congratulate them and introduce themselves. Essentially as a sponsor, your company would use the fact of new EduJedi as a means of business development with those schools and districts, who are grateful for the program. Lead development potential: 300+ from all sources, live events, promotional email, new and old signers.

Investment: $6,500 Annual

EduJediLeadership

With this agreement, we the signers join the EduJedi Leadership Society for Schools. We will be in the present, fit to our community with time-honored truths, rather than distracted and pressured by incessant calls to be future ready without meaningful relevance and attachment to essential learning. We will strive to increase technology complexity with a dedication to real change in results. We are devoted to authentic arrival in the new “Experience Economy,” with skillful leadership. We seek our proper fit in the local-global consumer culture as a sustainable school that has mastered the tech reality.

The Official EduJedi Pact We pledge to transformative relevance by co-opting the best of digital learning technologies, organizing people and resources for a student-centric and highly personalized experience, and to most importantly, leverage our human empathy to the best advantage for learners.

We are EduJedi.

The 5 R’s: Our additional reasons for making this Pact include giving our schools and teachers a chance to:

◊ Reset. Computing device deployments and random software usage is insufficient to realize the efficiency and greater service that can be unleashed because of tech reliance. Joining the future requires a mindset change that compliments new social dynamics and economic drivers.

◊ Retool. Take practical steps for individual teachers and administrations to get to alignment across the bridge of change and retain relevance.

◊ Redesign. The entire experience of learning to provide sufficient core subject understanding while eliciting creativity, curiosity, and a high degree of interaction.

◊ Reorganize. To change structure, schedules, and personnel in an orchestration that leads forward and creates challenging environments attractive to learners and parents.

◊ Rehumanize. By not compromising on the technologies, we highlight the most important asset, our ingenuity and humanity.

the Learning Counsel

EduJediLeadership

Society Date

Membership Agreement

Ceremony & EduJedi Operations Supporters (Sponsorship)Events. Your representative present with photograph of the official “signing” of the Pact on-site at a District with top officials.

•  Press Release to mainstream media and story on Learning Counsel for each signing.

•  Online recognition on EduJedi pages.

•  All promotional literature recognition, including all stand-alone mass email invitations to send.

•  Optional discounted Sharp Tank video showcase online and showings at Discussion events.

Strategy

Tactics

Sustainability

Analytics

Design

Expo

Education Transformation Stages & Endpoint

EduJedi

Practical Lessons & Group Games

nowStory

WORKBOOK

Modules 0-4

Strategy

Tactics

Sustainability

Analytics

Design

Expo

Education Transformation Stages & Endpoint

EduJedi

Practical Lessons & Group Games

nowStory

WORKBOOK

Modules 5-8

GOLD LEVEL – Live Signing at a District, National Gathering Speaker & Lead Generation One Sponsored District for all their users, including the formal signing of becoming EdujJedi as a live meeting with that District’s senior executives coordinat-ed with a sponsor executive attending and photographer sent for the occasion, plus a coincident just-before or after independent vendor-district meeting for presenting your product (value $15,000) Sponsor is additionally responsible for other introductory meetings internal to that district to launch the EduJedi training or to co-host the execu-tive exercises (leadership games in the training) as coordinated activities in the district and use those opportunities to also present some info on your product. Additionally, attend the National Gathering EduJedi reception and speak in a break-out session later in the program (value $11,000, includes a speaking address during reception and another one later in the program the next day.) Sponsor all media and receive all lead generation. Special Video Introduction or whitepaper added to the final module of EduJedi (sponsor supplies), this asset will be promoted and announced to all EduJedi. Deliverables include sponsors logo on all materials including all push email (at least 10 promotions in a year amounting to 1 Million+) and right to display “EduJedi Support Organization” on all your own materials. Lead development potential: 600+ from all sources, live events, promotional email, new and old signers.

Package Investment: $20,000 Annual

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Show Your Stuff Try Something New

Bring your sales or business development staff into relationships with the curriculum and tech executives and top management, including superintendents in many cities. From meeting-sized, to the larger events, regionals and the national Gathering, these events start with a market briefing well-loved by Educators. Speakers from industry and local educators alternate throughout the day, with special workshop moments that everyone has a hand in. The day ends with a panel and open-mike session for real discussion and take-aways.

January 15 San Antonio, TX

January 31 Orange County, CA

February 6 San Antonio, TX - Dinner

February 14 Phoenix, AZ

February 26 Sacramento, CA

February 28 San Jose, CA

March 19 Atlanta, GA

March 21 Philadelphia, PA

April 9 Boston, MA

April 11 Detroit, MI

April 25 Seattle, WA

June 25 Philadelphia – Dinner

September 17 Minneapolis, MN

September 19 Denver, CO

September 24 Houston, TX

September 26 Portland, OR

October 1 Chicago, IL

October 3 Columbus, OH

October 8 Baton Rouge, LA

October 10 Los Angeles, CA

October 15 Orlando, FL

October 17 New York, NY

October 22 Salt Lake City, UT

October 24 San Diego, CA

November 5 Washington, DC

November 15-17 Dallas, TX National Gathering

(Dates subject to change)

2019 Events

Digital Transition Discussions

2019

The Learning Counsel offers a fresh and grounded perspective based on more in-person discussion and research than any other media in Ed-Tech. Call us to get ideas and help.

Talk to us about developing your best marketing mix:

•  Discussion Events•   2019 Gathering•  Annual National Digital Curriculum Strategy Survey•  Learning Groups•   Special Reports•   Journal Posters•   Whitepapers•   Educator Guides•   Case Studies•  Market Briefings•   Website Online Advertising•   Newsletter postings•   Sharp Tank•   Sales & Marketing Consulting/Training•  EduJedi Training

Contact: Annette Erwin Business Development 888-611-7709 ext: 27 annette@learningcounsel.com

The new social media site for education! (Whoohooo, finally.) Its most important difference is its

“Invenstory,” an inventory feature for all of a district’s or school’s

learning objects. As a publisher or education provider you definitely want to be in KnowStory and have a profile, sharing your tools and solutions. Join today and create your profile at knowstory.com.

nowStory

“Attending a Learning Counsel event is a good opportunity to create or stretch a vision,

is a good opportunity to develop strategies to

implement a 1:1 initiative, is a good opportunity to

learn about resources and is a good opportunity

to network with vendors. It becomes a great

opportunity when school districts come in teams because in addition to

the information present, your team spends the day

collaborating and idea sharing which truly

develops a shared responsibility of creating

a digitally enhanced educational environment that improves instruction

and learning." —Eric Godfrey

SuperintendentBuckeye Union High School District

Phoenix, AZ

the Learning Counsel ■ 3636 Auburn Blvd. ■ Sacramento, CA 95821 ■ 888-611-7709

Knowstory is the fi rst social media site for Educati on.   Join administrati ve and teacher records into one “Invenstory.”

  Assign licenses.

  Manage school and teacher groups.

  Make and join committ ees about learning games, digital characteristi cs and more.

Visit KnowStory.com to learn more.