21,457+ Participants | 1200+ trainings | 50+ countries21,457+ Participants | 1200+ trainings | 50+...

21,457+ Participants | 1200+ trainings | 50+ countries[Since 2009 . Across Asia]

A Govt. of India and Govt. of NCT Delhi Co. Initiative

Test Your Skills, Own Your Future

is training partner for

Offered in exclusive association with

Google Partners Academy &

cdmm Course Opportunity

Salient Features

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04

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Govt. of India (Vskills) Certified Course

115 Hours of Live Instructor-Led Online Training

Exclusive access to Experts PluggedIn recordings (100+ Experts)

Placement Assistance For Freshers and Digital Marketing Experts

Hands-on Projects and Assignments04

Lifetime Access To Updated Content and Videos

24 x 7 Trainer's Support on Discussion Forum

www.digitalvidya.com

With over $135 billion spend in online advertising globally, Digital Marketing is one of the fastest growing industries today. Asia is leading the trend with over 30% annual growth.

According to a recent report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. This has created an ever increasing demand of skilled Digital Marketing professionals.

Research Based Internship

According to an article in Times of India, over 8 Lakh jobs are expected to be created in Digital Marketing space in the year 2017. In the absence of formal avenues of Digital Marketing education, there is a huge gap of talented professionals. No wonder, a Digital Marketing professional earns anywhere between Rs 15,000 & Rs 250,000/month.

If you are a Business Owner, a Sales & Marketing professionalor a Student who is serious about leveraging Digital Marketingfor personal or organizational growth then CDMM course is foryou.

This course will help you build mastery in various disciplines ofDigital Marketing - SEO, SEM, Social Media, Email Marketing,Inbound Marketing & Web Analytics. CDMM supplements youwith additional specialization modules to strengthen your skill-set based upon individuals’objective.

COURSE Curriculum

WHO SHOULD ATTEND?

Marketing Professionals

Sales Professionals

Business Owners

Entrepreneurs

Digital Marketing Professionals

Students

Other Professionals (IT, HR, Finance etc)

SEARCH ENGINEOPTIMIZATION (SEO)

SOCIAL MEDIAMARKETING (SMM)

EMAILMARKETING

INBOUNDMARKETING

SEARCH ENGINEMARKETING (SEM)

WEBANALYTICS


Core Modules

If you are one of the following who is looking for leveraging Digital Marketing for personal or organizational growth, then CDMM course is for you:


How To Create Unfair Advantage And Exponentially

Grow Online Business

How To Create A Website With WordPress

Integrated Digital Marketing Strategy

Blogging For Beginners

How To Sell Digital Marketing Services

Super Blogging

SpecialiSation Modules

Shopping Advertising

Mobile AppMarketing 101

Display Advertising

Prepare Yourself For Career Opportunities In Digital Marketing

E-tail (Online Listing) /Website V/s Marketplace

Video Advertising

CDMM Exam Details

Exam Duration: 60 minutes Maximum marks: 50, Passing marks: 35 (70%)

There is NO negative marking

Attendance in Live Sessions: Min 60%

No. of questions: 50 70 exam centers in India


There is no prerequisite to earn CDMM certification. You could be a student, an entrepreneur or a working professional.

Once you have completed CDMM Program (in 6 or 3 months), you will be eligible to take CDMM exam from anywhere in India. If you are an international candidate then you can take the exam online. Find below the key details of the exam.

01 02 03

0504 06

Programmatic Marketing

Affiliate Marketing

Online Reputation Management

Content MarketingIn association with

COURSE SCHEDULE

Upcoming Batches

Sunday Batch

Course Fee & REGISTRATIONFee: Rs 49,900 (+GST)

Payment Modes:Credit/Debit Card, Bank Transfer or Cheque

How to Register?Call at +91-80100-33033 or mail at [email protected]


Saturday Batch

Live Sessions: Every Sat

Time: 10:00 AM - 1:30 PM (IST/GMT +5:30)

Live Sessions: Every Sun

Time: 10:00 AM - 1:30 PM (IST/GMT +5:30)

WEEK dayBATCH

Live Sessions: Every Tue & Thur

Time: 8:00 PM - 9:30 PM (IST/GMT +5:30)

Please refer to for course dates and availability of seats.www.digitalvidya.com

TRAINING CuRRICULUM

1. SEARCH ENGINE OPTIMIZATION (Seo)

History of Search & Introduction to SEOEvolution & Growth of Search Engines

How Google Works

Basics of SEO

Periodic Table of SEO Success Factors


On-Page Best PracticesBasics of HTML

URL, Meta Tags, Title, H1, Images

Crawling: XML & HTML Sitemaps, Robots.txt

Anchor Text, Internal Linking

Tools: Google Search Console, Bing Webmaster, Google Analytics Setup

Keyword Research & Competitive AnalysisKeyword Planner tool (Search Volumes, Competition, Business Priority)

Mapping Keywords to Website Pages

Competition Analysis

SEO-Friendly Design & ArchitectureThinking before designing a website (goals, strategies & measurement models)

Mobile Responsive / Adaptive Design

Importance of HTTPs

Site Schema (Rich Snippets) & Architecture

Technical Website Optimization

The Future of SEO

URL Architecture

Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)

Broken Links

Canonicalization

301 Redirects

Custom 404 Error Pages

Voice Search

Augmented & Virtual Reality

Wearable Devices & Latest Tech

Semantic Web

Link-BuildingContent Marketing Basics & Its Importance

Directory Submissions

Local Listings

Niche Backlinking via Influencers & Articles

Social Bookmarking

Press Release Optimization

Social,Local,Mobile (SoLoMo) SEO Strategies

Social Media Backlinking (Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)

Online Reputation Management & Influencer Outreach

Local SEO (Schema for Addresses, Local Keywords, Local Websites)

Mobile SEO Best Practices

SEO Site Audit

Algorithm Updates

SEO Tracking

SEO Career Paths

On-Page & Off-Page Audit Strategy

Tools: Screaming Frog, Moz (Fresh Web Explorer,

Open Site Explorer etc.), SEOprofiler, Domain Tools

Audit Report

Search Algorithm Overview

Panda

Penguin

Hummingbird

Keeping Track of Algorithm Updates

Tracking Ranks (Webcam)

Google Analytics Custom Reports

Creating your Custom Dashboard

SEO

Backlink Builder ( Influencer Manager Outreach)

AdWords - Google’s Online Advertising Program

Search Campaign Creation

Display Targeting

2. SEARCH ENGINE MARKETING (SeM)

3. SEARCH media MARKETING (SmM)


Understanding Ad Auction, Ad Position, Ad Rank & Ad Formats

AdWords Terminologies

Account UI and Navigation

Display Campaign Creation

Remarketing

How Remarketing Works

Remarketing Campaign Creation

Orientation to Social Media- Relevant Stats (Global and Indian) with Success Stories

About Conversion Tracking

Opportunities Tab

Bid Strategies

Cost-Per-Click (CPC) Bidding

Cost-Per-Impression (CPM)

Bidding

Cost-Per-Acquisition (CPA)

Bidding

Enhanced Cost-Per-Click (ECPC)

Keyword Targeting & Strategy

Keyword Match Types - Broad Phrase, Broad Match Modifier, Exact, Negative

Keyword Performance

Conversions & Conversion Tracking

Why care about Social Media?


Creating a Facebook Marketing StrategyAlgorithms

Content Marketing

Leveraging Facebook Insights for Success

Facebook Brand Pages

Content Best Practices

Facebook Targeting Options -Interest-Based Targeting

-Custom-Based Targeting

-Retargeting or Facebook Exchange

Understanding Facebook Ad Structure

Payment Models

Ad Algorithms

Best Practices for Ad Content

Self Serve Ad Tools

Twitter Marketing and AdvertisingIntroduction to Twitter Marketing

Understanding Twitter Lingo

Do’s and Don'ts of Twitter Marketing

Case Studies

Customer Care on Twitter

Influencer Marketing

Power of Twitter

Twitter Ads – Content & Targeting

Tools & Measurement

LinkedIn MarketingIntroduction to LinkedIn Marketing

How to Market

Personal Branding

Brand Marketing

LinkedIn Ads

LinkedIn Campaigns

Case Studies

Social Media Customer Care and Social Media Tools

ORM and Social Media Customer Care

How to Build Best Social CRM

Tools- Buffer, Klout, TweetDeck

Campaign Analysis Tools- Hashtag.org, Tweet Archivist

Social Media Management tools

10-Step Social Media Strategy

Instagram, Pinterest and Snapchat Marketing

Understanding Instagram, Pinterest and Snapchat

Build a Following with Content Strategy

How to Driving Engagement

Optimising Profile and Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Marketing Tool and Ads


Deliverability Setting-up an Email Marketing Machine

ISPs, Hosting Facility and MTA

IP/DNS and Shared vs. Dedicated IPs

MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content Conversation

Relevance

Incentives

Timing

Creative & Copy

Attributes

Customer Acquisition Strategies Rented List Emails

Co-branded Emails

Third Party Email Newsletters

Viral Emails

Event Triggered Emails

House E-newsletters

Effective Creative IntroducingCRABS Does your Emails have Crabs?

Email Template Model

Best Practices

NLP Demonstrations (Neuro Linguistic

Programming) to Understand Customers Better

Nurturing & AutomationTools to Enhance Lead Nurturing

Enhance Better Reach

Analyze Behavior Patterns

Analytics

Automation and More

Resources to do situational analysis and progressive updates Customer Personal Tool Kit

Complete Email Marketing Worksheet

Content Editorial Calendar

Digital Marketing Strategy Toolkit

Email Contact Strategy Template

Email Campaign Calculator

Email Marketing Health Check

Structuring Digital Marketing Team

Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email AutomationIntroduction to Automation -What is Automation?

-How does it Work?

-What are the Benefits?

Choosing an Automation Platform -Features & Functions Available

-What are Workflows? How to Create a Workflow?

-Cost

-Most Widely Used Platforms

Simple Automation Functions from MailChimp -Click to Reply Options - Demonstrated

-Other Features Explained

-Results - Demonstrated - Practical

4. email mARKETING


Attracting your potential customers into conversion funnel

Various Ways to Build Reach Through Digital Marketing

What are Engagement Magnets?

How to Identify Right Set of Engagement Magnets for your Business?

Effectiveness of Various Engagement Magnet

Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

What is Audience Aggregation?

Benefits of Audience Aggregation

How to do Audience Aggregation Through Emails

Landing PageConversion Oriented Landing Page Design

Investment in Landing Page

Is it for me?

What is it?

Critical Concerns to Address on Landing Page What's the Next Step

Conversion OptimizationRole of Conversion

Understanding Customer Psyche

Conversion Optimization

User Flow and Persuasion

Online Persuasion

True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

Patterns for Engaging Website Visitors

Pattern #1 - Pop-Ups

Pattern #2 - Pop Under Call-to-Action

Pattern #3 - Inside Article CTA

5. inbound maRKETING

Lifecycle Emails What are Lifecycle Emails?

Where do Lifecycle Emails fit in?

Tools used for Lifecycle Emails

Lifecycle Emails – Case Studies

Lead Nurturing with Drip Email Marketing: Implementation


Introduction What's Analysis?

Is Analysis Worth the Effort? -Small Businesses

-Medium and Large Scale Businesses

Analysis vs Intuition

Introduction to Web Analytics

Google Analytics Getting Started With Google Analytics

How Google Analytics Works?

Accounts, Profiles and Users Navigation

Google Analytics

Basic Metrics

The Main Sections of Google Analytics Reports -Traffic Sources

-Direct, Referring, and Search Traffic

-Campaigns

-AdWords, AdSense

Content Performance AnalysisPages and Landing Pages

Event Tracking and AdSense

Site Search Visitors Analysis

Unique Visitors

Geographic and Language Information

Technical Reports

Benchmarking Social media analytics

Facebook Insights

Twitter Analytics

YouTube Analytics

Social Ad Analytics /ROI Measurement

Actionable Insights and the Big PictureRecap of Google Analytics Reports & Tools

Finding Actionable Insights

Getting the Organization Involved

Creating a Data-driven Culture

Resources

Common Mistakes Analysts Make

Additional Web Analytics Tools

Social CRM & AnalysisRadian6

Sentiment Analysis

Workflow Management

Text Analytics

Digital AnalyticsWebMasters

AdWords Reports, Custom Reports

Dashboard and Segmentation

Multi-Channel Funnels Reports Attribution Modelling and Reports

Platform PrinciplesThe Platform Components

The Data Model

Measurement Protocol Data Collection

Importing Data into Google Analytics

Reporting APIs and Report Sampling

6. WEB ANALYTICS


In this course you will learn about the route to multi-billion $ for products like Facebook, LinkedIn, Airbnb. You will also understand the Customer Lifecycle, Acquisition by working on Growth Framework Exercises.

Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill-set required, how you can outsource your marketing activities.

How To Create Unfair Advantage And Exponentially Grow Online Business

Integrated Digital Marketing Strategy

1.

Specialisation modules

2.

Learn how to sell digital marketing services by assessing the brand’s necessity of reach out to the customers. You will generate customised reports, evaluate other digital marketing service providers and prepare metrics to track performance.

How To Sell Digital Marketing Services3.

Create a website with WordPress by choosing right domain and a hosting platform. You will install WordPress, select themes and setup Google Webmaster and Google Analytics on your blog.

How To Create A Website With WordPress4.

Set-up a blog content strategy by understanding main components of blog. Learn to write a good blog post on WordPress. Get started by building a WordPress’ profile, template, features and understand key blogging terms.

Blogging For Beginners5.

Take your blog to the next level and professionalize it improving your blog’s content strategies. You will use content for conversations and communities. You will learn to manage multimedia and multi-platform blogging.

Super Blogging6.

You will understand about Google Shopping, features of Google Shopping. Why PLA’s? and path to create PLA Ads. Learn how to create shopping campaign on Google AdWords, track performance and optimize the campaigns.

Shopping Advertising7.

Help you to prepare for Google AdWords Certification Exam. You will be provided practical and working knowledge of how to advertise on the display network using Google AdWords. You will study about multiple ad formats, targeting criteria including remarketing. You will also learn how to advertise video on YouTube using AdWords and display network using the mobile platform.

Display Advertising8.


Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand's own website. This module will help you understanding the various models that exist and how to select between a marketing place and a website or a mobile website and an app.

You will study how app distribution works, key services to integrate into your app to maximize marketing, App Store Optimization. You will acquire skills in tracking user quality beyond the install. You will get to learn to retarget app users to engage and retain them. Also demystify jargons like Native Ads, Deeplinking, Install Tracking etc.

E-tail (Online Listing) / Website V/s Marketplace

Mobile Appketing 101

9.

10.

Know the opportunities in Digital Marketing- Profiles & Industry Requirements. Understand what are the requirements of any company hiring a digital marketer. Get yourself well-equipped with industry’s updates. Learn to present yourself with the help of effective Cover letter, Resume Writing and Social Media Presence.

Prepare Yourself for Career Opportunities in Digital Marketing11.

You will study how Video Ads on YouTube and Google Display Network can help your clients or your business to meet the advertising goals. Familiarize yourself with AdWords for video campaign creation and management, Video Ad Formats. Understanding of measuring, performing and

Learn And Prepare For Video Advertising Examination12.

Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges and myths related to programmatic marketing.

Programmatic Marketing13.

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session, guidance to success with Affiliate marketing will be provided.

Affiliate Marketing14.

Get an understanding of how digital platforms influence brand reputation and how marketers/business people can manage this. You will get to know what customers think about you, and find insights. Manage backlash, issues or complaints online and build positive perceptions of

Online Reputation Management15.

Content Marketing (In association with 16.You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

)


One Month project to create, send and evaluate email campaigns using MailChimp

Email Marketing

ASSIGNMENTS

Social Media Marketing

Create a Facebook Content Marketing StrategyCreate a Facebook Advertising StrategyCreate a Twitter Marketing Strategy

Create your first Google AdWords campaign, try to mention everything from your service offerings to match the type for your keywords.

On-Page Optimization assignment to help you understand how to apply SEO best practices in real life.SEO Audit assignment to evaluate your understanding on how to approach a new SEO project.Third assignment to check if you can apply SEO strategies for Online Reputation Management.

Create a Strategy to Generate Traffic on Online PresenceStrategize Audience Nurturing Process Through EmailsDesign a Landing PageCreate a Drip Email Marketing Campaign

Search Engine Marketing

Search Engine Optimization

Inbound Marketing

Scenario Based Quiz: This assignment will test your skills based on fundamental metrics like visits, visitors, and page views, while also testing your knowledge on some fundamental concepts covered in the class. This assignment fits perfectly with the coursework and it will further reiterate some important highlights from the sessions.

Web Analytics

Experts PluggedInIt takes years of practice, hardwork, sheer dedication and ultimate patience that are the resultant factors turning

an individual into a master! And to gain mastery in any field, it is a prerequisite to update yourself with the latest

buzz and happenings in the dynamic digital marketing industry and gain in-depth knowledge from industry

experts!

The essence of Experts PluggedIn involves getting updates directly from the leaders who have been there in the

industry with years of experience, sharing their knowledge, empowering you with tips and tricks to enhance and

outperform in your domain. We currently have 100+ experts on the Digital Vidya’s Experts Panel and are adding

new experts to the list every week.

Umang BediManaging Director - India & South Asia

Aditi RajvanshiYouTube Partner Manager

Hitu ChawlaDirector Marketing

Virginia SharmaDirector, LinkedIn Marketing Solutions

Swati BhargavaCo-Founder

+Many More...

Amit JainCEO & CoFounder

Swapnil SinhaHead of Measurement & Attribution

Kanika Mittal Subhashish PaulHead - Marketing & Brand Comm. Digital Strategist

Tools worth INR 75,000/-

Web Hosting ServicesINR 6,600/-

Industry standard, cloud-based web hosting service

Professional SEO SoftwareINR 4,700/-

Map your traffic sources and analyze competitor's strategies

SEO Management ToolINR 11,500/-

Artificial Intelligence to help you maximize your website traffic

DIY Landing Page CreatorINR 1,270/-

Create professional and appealing landing pages hassle-free

Social Listening ToolINR 40,000/-

View all conversations about your brand on social media

Social Media Analytics ToolINR 1,670/-

Analyze & compare your performance with competitors

The real value of learning Digital Marketing at Digital Vidya lies in hands-on assignments & projects you do.

A wide range of digital marketing tools are covered in the CDMM Program.

And many more...

management team

PRADEEP CHOPRA

KAPIL NAKRA

Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur. He is the Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.

He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the ‘Most Innovative Indian IT Company’ award from NASSCOM in 2004.

Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital Marketing conferences and his previous speaking engagements include speaking at SearchCamp and OMCAR.

Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is the CEO and of Digital Vidya. Co-founder

Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. He is one of the most sought after speakers in Digital Marketing and his speaking assignments include ad-tech, Search Engine Strategies (USA, India), World Social Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Click Asia Summit, TiEcon, Global Youth Marketing Forum and NASSCOM India Leadership Forum in India. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Inc & Entrepreneur Magazines.

A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :).



PRATEEK SHAH

Prateek Shah is an entrepreneur who has witnessed the social media industry blossoming into a flower from a seed. His skills are polished enough to conduct workshops for professionals from SBI, NTPC, L&T-PBEL, CNN IBN, Hindustan Times and more. Not just workshops, he has carried out training programs for FICCI, AMA, FISME. Prateek has made the most of his knowledge; initiating a student social network- ‘Asset Ambassador.com’ is a proof of which. His other works include managing the social media campaigns for FIFA India, Imagine Apple, Educational Initiatives, Octane, Just For Hearts, Integra Profit, UrSqFt, Headstream Advisory,Tayal Capitals,mark his success to the highest order.

ROHIT UTTAMCHANDANI

The Senior Digital Marketing Manager at Social Beat is a tech savvy and loaded with knowledge about digital media. He is focused on delivering results to his clients. Working with South India’s leading Digital Marketing agency, Rohit has assisted many of his top-notch clients in crafting their Digital Marketing strategy and launch their digital marketing campaigns.The precision of his work is reflected in the final outcome.

REEMA PRASANNA

The SEM expert, Reema Prasanna was previously working with Google. She worked on high impact US, UK and Canada as part of her role in Google. Later, she gained hands-on experience in the Indian market space being a part of the Digital Marketing industry. Her primary focus remained in the Real Estate, Education, Travel, Ecommerce, FMCG, Food & Beverages, etc. Reema is proficient in offering independent consultations on Search Engine & Display Marketing, Blogger Outreach and Social Content Strategies.

lead trainers


HIMANSHU ARORA

He has pronounced himself as the Marketing Mafia. The Co-founder of Social Panga, takes pride in his strategizing, designing, and Digital Marketing campaigning skills. Having worked with brands like Coca-Cola, SAP, Accenture, Citibank, HUL, Google, Horlicks, NBA, Decathlon, and more, his work shows that he is the best in what he does. Another feather in his cap was added when he was chosen by Google as a Product and Sales Trainer for Google AdWords which gave him an opportunity to work with the top 50 companies along with the Fortune 500 companies and start-ups. His achievements are evident with his expertise and knowledge.

NITHYANANDAN RAMAKRISHNA

Enthralled by the conceptualisation of Digital Marketing, Nithyanandan, also known as Nithy, has already spent more than 8 years of his life in the Digital Marketing industry. His life is driven by the motto: work, learn and teach. He is a flawless speaker who can confidently host presentations on a wide variety of topics. Nithy’s past works include producing audio-visual content & presentations, copywriting, managing websites, lead sourcing and email marketing. He has delivered overwhelming results to clients over the world.

NIKHIL KUMAR VERMA

HARSHITA PANDE JOSHI

The social media enthusiast, Harshita Pande found solace in Social Media Marketing. Commencing her career with copywriting, it was not long before the digital media pulled her towards itself and has given her motivation ever since. Being a creative thinker, she has earned the reputation of a social media strategist who is known for creating a unique blend of strategy and creativity.

Digital Vidya proudly announces Nikhil Kumar as the lead Digital Marketing trainer. He has worked in a variety of profiles under the Digital Marketing umbrella. He has worked previously as Brand Partner & Creative Technologist (at BBH India – a creative advertising agency), Digital Strategist (at Naked Communications – a strategic communications management consultancy), Product Manager (at True Sparrow Systems, building web applications for XING, the European business social network); and a digital marketing agency called Pinstorm. The most appealing part about working with him is definitely his creative thinking and out of the box approach, sprinkled with fresh ideas.


HARIPRASAD VARMA RAJA

Hari has two sweet brand names associated with his name: Amazon and Google. At Google, Hari worked with SMB clients in North America. He has a good experience working on Google AdWords, DoubleClick for Search (DS) and Amazon Sponsored Products programs. Currently, Hari is working as an Account Manager in Amazon. Having a substantial amount of experience in Search Engine Marketing and having brand names associated to his, he has positioned himself well in the industry.

SAMVIDHA SINHA

Samvidha has served the Digital Marketing industry for over 8 years now. She gave a kick-start to her career with the brand name Google, rendering her services for more than 5 years there. In the 5-year span she internally switched to many job roles like BDE, Account Management for Small Medium Business across North America, Australia, UK & Ireland. She was in charge of the book of business, of over 300 accounts per quarter and gave a 15% growth QoQ using AdWords. She has also worked with big brands such as Ebay, Amazon, Chevrolet, ToysRUs along with small businesses such as Handyman.com, WindowDecals.com and CarBras. Samvidha was the Display Specialist (Subject Matter Expert) in her last role at Google.

GAURAV ARORA

Gaurav can be best described as a champion in ‘disruptive digital marketing and unlocking great user experience’. He has worked with over 50 international and Indian brands like NBA, Decathlon, HUL, ACREX, Horlicks, Archohm, Fensterbau/frontale,etc. He specializes in building online brands right from strategizing, planning, execution, online brand management, UI/UX consulting and overall presence management. The outstanding experience he has, speaks for the level of expertise the man possesses.

RAJEEV SHARMA

Fascinated by Information Technology, Rajeev, a web analyst, a digital marketer and a coder is the best in all he does. His assistance has enabled many B2B and B2C businesses achieve astounding results. Rajeev has been working on coding for over a decade now. In this period, he has headed and delivered several E- projects by implementing the best of his knowledge. Some of the most profound qualities of Rajeev include growth enhancement through Conversion Rate Optimization (CRO), user experience optimization, website performance optimization, etc.

Industry Recognition

A Govt. of India and Govt. of NCT Delhi Co. Initiative

Test Your Skills, Own Your Future

CDMM Program is offered in association with Vskills, the largest certification body in India. Vskills certification exams are conducted by ICSIL, a Govt. of India Undertaking and Govt. of NCT Delhi Company. Vskills certifications help candidates quantify and prove their skills in a particular domain - skills that are valued by the employer and are in great demand.


Digital Vidya is the only Digital Marketing Institute, which is a Digital Marketing Training Partner for Google Partners Academy in India. There are over 15 Digital Vidya's Program Leaders who are part of this association and these trainers lead different modules of the CDMM program.

Digital Vidya is also the Digital Marketing training partner for Microsoft Partners in India. It has trained over 250 partners of Microsoft on various aspects of Digital Marketing through a series of nationwide Digital Marketing training sessions.

CDMM program includes a Content Marketing Course, which is developed in association with LinkedIn. Offered as a specialization module, this course trains CDMM participants about the opportunity of Content Marketing for their Career & Business growth.

Google Partners Academy

Participants of the CDMM program have an option to pursue a Facebook Marketing Certification Course, which is developed in association with Facebook at a nominal fee. In addition to receiving joint certificate from Facebook & Digital Vidya, participants will be able to build mastery on various aspects of Facebook Marketing through this in-depth master certification program.

WHAT Do OUR experts SAY ABOUT US?


“Thanks for sharing insights on#SocialMedia with Citibank Marketing Team.”

SANJEEV KAPURChief Marketing Officer

“Strongly recommend to anybody who wantsto leverage Social Media for business objectives.”

SAMEER BAJAJNational Head Corporate Communication

“We will be happier to hire from Digital VidyaAlumni for our Digital Marketing needs.”

amit jainCEO & CoFounder

“All you need is Digital Vidya to keep yourselfabreast of Digital Marketing Concepts.”

swati bhargavaCo-Founder

“Crisp,Clear and delivered well.Good program toimprove use of social media in their lives.”

ramachandra yadavilliHead Marketing

+Many more...

WHAT Do OUR participants SAY ABOUT US?“I chose Digital Vidya because they have full confidence on their own to make other career bright and I choose for Placement Assistance because nobody ready to give a placement guarantee.”

Mukeshkumar RajpurohitDigital Marketing Executive, ePro Labs


“I chose Digital Vidya because they have full confidence on their own to make others career bright through their active Placement Assistance because nobody in the industry is ready to give the placement guarantee.”

Mukeshkumar Rajpurohit

“I chose Digital Vidya because they have full confidence on their own to make other career bright and I choose for Placement Assistance because nobody ready to give a placement guarantee.”

Mukeshkumar Rajpurohit

“I would say what Digital Vidya is doing is for a wonderful cause where they understand the requirement of each students and are ready to go to any extent to make the student feel comfortable.”

Kalyanaraman Subramanian

Digital Marketing Officer, ePro Labs

Director of Marketing & Business Development



“Digital Vidya fitted into my search as I found its curriculum well- aligned with the current requirement for learning digital marketing & it has not branded its course as a medium of earning quick money but concentrated on the knowledge component of digital marketing.”

Debasish NandyEducator Turning into Entrepreneur



“Digital Vidya is doing a fabulous job in educating people about the benefits of digital marketing. They are using all the tools quiet effectively in terms of not only educating but engaging the people too.They are here to rock ! Cheers !”

Varun BangiaSenior Manager- MarCom, Citygrocer



“Honestly, I got a job because of Digital Vidya’s placement team soI would say they are the pro and will guide you the best .So if you want any career advice go to Digital Vidya’s team, they will guide you.”

Sakshi JainSEO Executive, W3Era Web Technologies Pvt. Ltd.



“Digital Vidya has been playing a great role in educating & supporting in building a career in Digital Marketing across the globe. I feel thankful and proud to be a part of Digital Vidya.”

Subhashish DasFreelance Digital Marketing Consultant

Participant CompaniesINTERNET COMPANIES

Media, Entertainment and Publications

Consumer Goods

BFSI

Travel, Auto and Aviation


IT and ITES

Education

Marketing And Advertising

Digital Marketing

Telecommunications

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FAQS (Frequently Asked Questions)1) Who will award cdmm certification?


Digital Vidya and Vskills will jointly offer this certification.

2) Who is Vskills?Vskills is a “skills testing” and certification exam conducted by – ICSIL, A Govt. of India Undertaking and Govt. of NCT Delhi Company. It is one of the largest manpower companies of the Government of NCT Delhi. Vskills certifications help candidates quantify and prove their skills in a particular domain – skills that are valued by the employer and are in great demand.

3) How do I know that CDMM is the best digital marketing course in India?

4) Can I complete this course in 3 months?Yes! If you participate in 2 batches then you can complete CDMM program in 3 months. Over 50% of our participants choose 3-months path.

5) What kind of practical experience will I get in this course?In this training program, you will get 100+ hours of practical work. You will do a number of hands-on exercises & assignments to master various Digital Marketing concepts & tools. These opportunities include running live Advertising (e.g. Google, Facebook) campaigns, perform SEO audit, creating Social Media Strategy, use various tools. You may also get an opportunity to do Digital Marketing internship with any of our corporate clients based on your availability and their requirement.

6) I don't have a website or a blog. How will I learn hands-on in this program?No problem. You are not alone. We will begin your program with you creating your own blog so that you can apply the learnings of this internet marketing course practically.

7) What will happen if I miss any live session? We understand that. We will provide you recording of every session. Even after your course is completed, you will continue to get recordings of future sessions for you to review and stay abreast about latest happenings in the digital marketing industry.

8) Do you offer Placement Assistance?Having conducted over 1200+ digital marketing training programs for participants from 10,000+ brands across Asia, we are regularly approached by agencies and brands for their hiring needs. Our Placement Cell provides Assistance to all participants who clear the CDMM Certification.

9) Do you offer any Money Back Guarantee? Yes! After attending the 1st online session of CDMM course, if you don't like the course then ask us for a refund. We will refund your course fee and will not ask any question except taking your feedback. However, we will not be able to offer refund your fees in any other condition.

10) What's the salary range for professionals in digital marketing?At an entry level, a student or a fresher who may not be even a graduate starts his/her career as an executive and earns around Rs 1.5 Lacs salary per annum in India. At a digital marketing head position, salary rises to as high as Rs 30 Lacs.

There are a number of reasons especially: Curriculum designed by Digital Vidya's co-founders, who individually have 16+ years of digital marketing experience. Also,7+ years of experience in delivering online marketing programs. Course offered in exclusive association with Vskills. It has highly comprehensive curriculum with 115+ hours of live instructor-led sessions.

Interested? Contact Us!

+91-80100-33033 [email protected]


21,457+ Participants | 1200+ trainings | 50+ countries21,457+ Participants | 1200+ trainings | 50+...

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