Society for Scholarly Publishing

2007 Annual Meeting 

Roni Zeiger, MD

Product Manager

Google, Inc. 

What is Beta?

Beta Iteration

Nothing beats usage data from real users

Products can always be better

Google Co-op and Custom Search Engines

Demo

What went great, what did not

How we adapted

Ideas for the future

Co-op: the health topic

Suggestions

Example Custom Search Engines

Publishers – Macworld, Penton Media, etc. (w/advertising), …

Government agencies – Utah, Virginia, Arizona, NY DMV, …

Industry Experts – IT Search, Security Search, Intuit, …

Libraries

Company web sites,…

Blogs, Applications, e.g., Social Networking, Music Sites, …

> 100, 000 Custom Search Engines defined and growing

How do we figure out what users want?

We design experiments and count the votes

Sometimes we try out new ideas on a “small” part of our traffic

We can do different things for different queries

Ideas we are thinking aboutWhat’s the best way to present categories of information to users?

How can we make it easier to help you define and maintain Custom Search Engines?

How do we combine different types of suggestions on the results page?

How do we promote specific customized experiences when relevant?