21st Century Health Sciences

Reaching new innovative health and wellness consumer needs in the 21st Century...

SWARM Marketing

HOW REACH PROSPECTS.

This is what you want fromyour interactive marketing.

This is what you are getting.

And only a few become customers.

Becoming Visibleto Your

Prospects

Becoming Visibleto Your

Prospects

Becoming Visibleto Your

Prospects

Paid Versus Free Traffic

89% of Clicks Happen

Here

Pay Big Money To Be Here

WEB Search Advertising

1

ORGANIC

PPC

PPC REACHES ONLY11%

OF PROSPECTSWHO USE SEARCH

ORGANIC REACHES UP TO

89% OF PROSPECTS

WHO USE SEARCH

ALL PROSPECTSWHO USE SEARCH

Slicing up theprospect pie

BUT... the competition for that 80% is fierce.

And that’s just for the exact search term“organic search engine optimization.”

There can beHUNDREDS

of search terms forthe same thing.

search engine optimizationorganic search engine optimizationorganic seoorganic seo servicessearch engine optimization servicesseo in minneapolisseo in seattleaffordable seo companywebsite seo

natural search engine optimizationseo naturalnatural seonatural organic seo servicesseo services in miamiphoenix seo companyprofessional search engine optimizationexpert seocertified seo professional

MORE KEYWORDS USED PER SEARCH

5%

10%

15%

20%

25%

30%

1 2 3 4 5 6 7 8 9 10

Words Per Search

If you optimize a web page for more than one search term,

you are not optimizing.

You are compromising.

Arizona Health Club

Arizona Gym

Arizona Fitness Club

Arizona Athletic Club

Phoenix Health Club

Phoenix Gym

Phoenix Fitness Club

Phoenix Tennis Club

Phoenix Weight Loss

Phoenix Personal Trainer

Southwest Fitness

Arizona Health Club Arizona Gym

Arizona Fitness Club Arizona Athletic Club

Phoenix Health Club Phoenix Gym

Phoenix Fitness Club Phoenix Tennis Club

Phoenix Weight Loss

Phoenix Personal Trainer

The Powerof the

SWARM

To get top ranking and reach more prospects

you need

one pageoptimized for

eachsearch term.

You may need

hundredsor

thousandsof these

“landing pages”.

Impractical for PPC

Unworkablefor humans

Search Engine RankingsGives you visibility to your search engine rankings for your targeted keywords.

Test Your SearchYou can trigger any search to view the results.

View Placement HistoryYou can view the history of your ranking placement online.

MARKET RESEARCH BEFORE THE SWARM

Every “BEE” or Internet Search is looking for a landing page keyword or “HONEY”

ONLINE MARKETING WITH STING

WHERE’S MY HONEY

BUILDING KEYWORD “HONEYCOMB”

LANDING PAGE

LANDING PAGE

LANDING PAGE LANDING

PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

LANDING PAGE

VISIBLE WEBSITE

SWARM Web Footprint

SWARMFootprint

WebsiteFootprint

9,000 Keywords

140 Keywords

WOW THAT’S A BIG

FOOT

TOMER

Like Calling Australia An Island

Australia Tourism67,400 Useful Keywords

Example - Corporate Website Navigation

Find A Club

List of States

GilbertHealthClub

List of Clubs

“Brand” Seeker

Only

5-10% of Health Club

Prospects

SWARM Navigation

Find A Club

List of States

GilbertHealthClub

List of Clubs

“Brand” Seeker

List of LTF

Clubs

Search Engine User

80-90% of Health Club

Prospects

How do you getyour page found?

10,100,000 Pages

Technology

Healthcare

Retail / Product

Engineering/Manufacturing

MedTech/Pharma

Consulting

Financial/Insurance

WEB EXPERIENCE

CAN YOUR CUSTOMERS FIND

YOU TO BUY YOUR PRODUCT?

SWARM MARKETING……………… with a budget light as a feather!

SWARMMARKETINGSearches

PPC ADS

Thank you for watching!

Email us at 21stCenturySwarmMarketing

@google.com