2.0

Equip patients and their providers with tools and resources that empower them to be engaged in their care decisions and enable a more effective clinician/patient dialogue

Patient Outreach | CardioSmart

Empowers Patients and Caregivers

Encourages & Rewards Healthy Behavior

Improves Outcomes

Supports Doctor-Patient Relationship

Then and Now…CardioSmart 2.0

CardioSmart.org 2.0

CardioSmartTXT™ PREVENT: The first and only CVD text messaging service providing two weekly reminders about preventing heart disease.

CardioSmartTXT™ QUIT: Smoking cessation texting service, providing consumers with tips and inspiration before and after a desired quit date.

CardioSmartTXT™ DEJA: Spanish language smoking cessation text messaging service.

CardioSmartTXT™ STENT: Supports patients post-stent with text reminders and encouragement.

CardioSmartTXT™ ABCSPIRIT: This partnership with ABC communicates seven steps to a healthy heart.

CardioSmart TEXT | CardioSmart’s FREE Text Messaging Service

Review and discuss common heart problems and treatment options with your patients and their caregivers on your iPad by utilizing the apps high-resolution cardiac graphics and animation.

CardioSmart | Heart Explorer App

CardioSmart Pill Reminder App | Powered by Drugs.com

Free and easy-to-use app to help patients take their medications as prescribed. Not only is it a medication and prescription refill reminder, but it also functions as a personal medication record (PMR) to help you communicate with your healthcare providers about the medications you take.

Patients can: Add medicationsChoose to get pill reminders Add personal notesGet easy access to drug data

CardioSmart TV

150 Practice Locations Onboard by Q1-2013

500 Locations Expected by year-end 2013

National Sponsors Include J & J, Kellogg’s, Bristol Myers Squibb, Coca-Cola, Unilever, Procter & Gamble, etc.

Favored by Physicians and Patients

CardioSmart @ Work

CardioSmart Health Station

Digital Network = Interactivity + Signage

MEASURES TARGETS Q1 YTD Q2 YTD Q3 YTD Q4 YTD 2013 GOALS

ACC Practice Adoption

250 Practice Target

50 125 200 250 250

Traffic to Website

2,400,000 Views 600,000 1,200,000 1,800,000 2,400,000 2,400,000

Reach – All Channels

1,000,000 Impressions 250,000 500,000 750,000 1,000,000 1,000,000

CardioSmart Program 2013 | Proposed Success Metrics

Tracking the CardioSmart Impact

THE PATIENT-PROVIDER RELATIONSHIP: Heart Health As A Priority

♥ The ACC and the NHLBI have entered into a contractual relationship to collaborate, as co-equals, in The Heart Truth Campaign.

♥ The campaign seeks to create awareness leading to action that heart disease is the number on killer of women

♥ The Red Dress has become a powerful symbol of this campaign

♥ The ACC and the NHLBI will co-sponsor the 10th Anniversary Red Dress Fashion Show in NYC on February 6, 2013 (2 billion media impressions)

♥ The ACC and NHLBI are planning a series of health screenings, awareness programs and events to make this an ongoing and national event

ACC.NHLBI Partnership

National Heart Health Awareness Day

Tuesday, February 14, 2013

♥ CardioSmart announces a partnership with major national healthcare institutions and academic medical centers across the nation.

♥ Free heart risk screenings and educational programs will be offered to each local institution.

♥ The CardioSmart team will send each location a “Heart Health Awareness ToolKit” including tablecloths, volunteer t-shirts, and resource kits for patients at risk for heart disease.

♥ ACC will promote this event through local and national media, social media, ACC member communications and within each healthcare facility.

National Heart Health Awareness Day | Goals

♥ Partner with major national healthcare institutions and academic centers to conduct free heart risk screenings

♥ Conduct educational awareness throughout the day for women local to each institution

♥ Elevate visibility and scale of the ACC programs and program milestones

♥ Amplify the Heart Truth/Red Dress message with key stake holders while delivering our CardioSmart message

CardioSmart National Heart Health Awareness Day

TARGET LOCATIONS – HOSPITALS

PARTNERING WITH THE COMMUNITY:Connecting With Patients Where They Live

“I am CardioSmart” Contest

Unique contest to feature real patient stories on the new website

Chose six winners and allowed individuals to vote through social media

More than 2,000 people voted or submitted a story

Will continue contest in 2013

CardioSmart, Mended Hearts & Janssen present “Living with Atrial Fibrillation”

A pilot series of 10 live patient education events in cities around the country including Dallas, Houston, Tampa, Oakland

Sessions presented by FACC, CCA and patient spokesperson

Supplemented by take home resource guide and an online community to continue discussion with peers

CardioSmart | Condition Centers

CardioSmart Communities

Topic-based online discussions for peer-to-peer interaction

Connect with other patients for support

Web-based patient education resource guide

Tool to improve the patient-clinician relationship

CardioSmart Interactive Guides

ADDRESSING THE NEEDS OF UNDERSERVED COMMUNITIES

CardioSmart and the Association of Black Cardiologists Present:

Spirit of the Heart | Purpose:The Spirit of the Heart program was developed to aid patients and consumers in understanding that heart disease is preventable and heart healthy practices are important for longevity.

Spirit of the Heart | Components:•a community leader’s forum•a health risk assessment/patient education activity•a faith-based educational activity

Spirit of the Heart | Locations:1.2012 programs in Dallas, Houston, Austin, New York City 2.2013 program planned for Oakland during ACC.13

Partnership with local ACC chapters to deliver health screenings and patient education to NASCAR fans on raceday

Promote the CardioSmart ecosystem of tools and resources to race fans

Continue discussion with interested individuals via text messaging program and newsletters

CardioSmart At NASCAR

“CardioSmartTXT: Great seeing you at NASCAR!

You're right on track to get heart healthy! For more info

visit CardioSmart.org.”

CardioSmart Condition Centers and Communities

Living With ________ Patient Programs

ACC/ABC Spirit of the Heart

National Day of Health Screenings

CardioSmart Interactive Guides

CardioSmart Texting Stream

CardioSmart Day at NASCAR

Sponsorship Opportunities for 2013