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©Voyages Léonard – service marketing –oct 2013 The coach tourism business perspective on the seniors travel market 8th IRU European Bus and Coach Forum, Kortrijk, 17 October 2013 Jean-François Defour Managing Director Voyages Léonard & Sales- Lentz

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The coach tourism business perspective on the seniors travel market 8th IRU European Bus and Coach Forum, Kortrijk, 17 October 2013 Jean-François Defour Managing Director Voyages L éonard & Sales-Lentz. 20%. +20.000. 1. the low cost airlines. 2. Social Media. 55+ 30,4% 65+ 9,5%. - PowerPoint PPT Presentation

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©Voyages Léonard – service marketing –oct 2013

The coach tourism business perspective on the seniors travel market

8th IRU European Bus and Coach Forum, Kortrijk, 17 October 2013

Jean-François DefourManaging Director Voyages Léonard & Sales-Lentz

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©Voyages Léonard – service marketing –oct 2013

20% +20.000

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©Voyages Léonard – service marketing –oct 2013

1. the low cost airlines

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&docid=-L1esESdIXXC5M&tbnid=tvEclD6xUJ_FSM:&ved=0CAUQjRw&url=http://www.balencourt.com/blog/category/zeitgeist&ei=fhBcUv65DsfK0QW48YDIDg&bvm=bv.53899372,d.d2k&psig=AFQjCNGymmAkX-ievFvwbSPR6jnKugoNDQ&ust=1381851608239280
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©Voyages Léonard – service marketing –oct 2013

2. Social Media

55+30,4%

65+9,5%

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©Voyages Léonard – service marketing –oct 2013

3. Travel Agencies

Agence Internet Moi-même NSP

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©Voyages Léonard – service marketing –oct 2013

Thank you!


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