2021 - Q3 DIGITAL RATES - Ads & Data...Het Nieuwsblad or Het Belang van Limburg or Gazet van...

2021 - Q3

DIGITAL RATES

207.06.21DIGITAL 2021-Q3

THE BASIS OF OUR ADVERTISING STRATEGY IN 3 STEPS

2

3

1 Choose your product

Pick a data targeting segment

Choose your preferred buying method

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DISPLAY VIDEO AUDIO

DATA

DIRECT (IO) PROGRAMMATIC

307.06.21DIGITAL 2021-Q3

TABLE OF CONTENT

DIRECT BUYING pg.

Display advertising direct 5

Video advertising direct - Longform - Broadcast VOD - Shortform - Outstream

667

Branded content - Native article - Publi article

89

Performance Advertising 10

Local Advertising - Adstudio 11

Partnermailing 12

Zimmo 13

Webmail login 14

Audio advertising 15

Spotify 16

Made in 17

LinkedIn 18

Snapchat 19

Microsoft 20

PROGRAMMATIC BUYING pg.

Display advertising programmatic - Former Mediahuis network - Former Pebble Media network - Former Skynet network

222324

Video advertising programmatic - Former Mediahuis network - Former SBS network - Former Pebble Media & DaviD network - Former Skynet network

25262728

Spotify programmatic 29

DATA pg.

Data based targeting options 31

Data - Pixel-placement 32

Database matching 33

CONTACT pg.

Contact 34

DIRECT BUYING

507.06.21DIGITAL 2021-Q3

DISPLAY ADVERTISING DIRECTDISPLAY ADVERTISING DIRECTBASE RATE : € 5 CPM (RON, CAP 3)

CPM (Cost Per Thousand Impressions)

Run of Newsbrands € 1 DS, NB, HBvL, GvA

Run of Popular Newsbrands € 2 NB, HBvL, GvA

Run of Sportbrands € 12 Sporza, Eurosport, Sportwereld

Run of Car € 5 Autofans, Autolive, Auto55, VROOM

SITE(S)

MOBILE ONLY

Paralax € 3

Social Ad € 3

HOW TO CALCULATE YOUR CPM RATE ?CPM = Base rate + Site + Format + Target Behavioral/Context + Sociodemo + Add-ons. Sociodemo, Behavioral and Context targeting are only possible on “Run of ...” or Specific News Brands.

AuFéminin € 5 Fashion & Lifestyle, Health, Kids & Parents

Auto55 € 7 Cars

Autofans.be € 7 Cars

Autolive.be € 7 Cars

Bruzz € 3 News, Entertainment

Dagelijkse Kost € 15 Culinary

De Slimste Mens Ter Wereld game app € 10 Entertainment, Gaming, Music &

Youth

De Standaard € 7 News

Doctissimo € 5 Health, Kids & Parents

één € 3 Entertainment

Eurosport € 10 Sport

Gazet van Antwerpen € 3 News

Het Belang van Limburg € 3 News

Het Nieuwsblad € 3 News

MadeIn € 7 Business

Marie-Claire.fr € 3 Fashion & Lifestyle

Marmiton € 10 Culinary

MNM € 3 Entertainment, Music & Youth

Njam! € 10 Culinary

Radio 1 € 3 News, Entertainment

Radio 2 € 3 Entertainment

Sporza € 15 Sport

Studio Brussel € 3 Entertainment, Music & Youth

Vroom.be € 7 Cars

Zimmo.be € 3 Immo

Other sites (ROS) € 3

3D Cube € 3

Billboard € 0

Halfpage (sticky) (newsbrands only) € 3

Halfpage ad (not on newsbrands) € 2

Large Leaderboard € 0

Leaderboard € 0

Medium Rectangle € 0

Takeover € 20

TV Leaderboard (newsbrands only) € 0

Wide Skyscraper (not on newsbrands) € 0

Wide Skyscraper (sticky) (newsbrands only) € 3

FORMATS++

OR

DESKTOP ONLY

Conversation Ad € 6

Technical targeting € 2

Custom capping € 2

Viewability boost on demand

100% SOV on demand

++ ADD-ONS ²

Always check with your sales representative if the combination of your choice is possible.1 see available data segments, page 31²combination of several criteria is possible

OR

CONTEXT TARGETING

Beauty, fashion & lifestyle € 5

Business & Finance € 10

Culinary € 10

Custom context € 10

Entertainment € 3

Gaming € 10

Health € 5

Regional news channels € 3

Sport € 10

Sport - football € 15

Travel € 5

Weather € 3

Women € 5

Youth € 3

Behavioural - standard segment € 2

Behavioural - specific segment € 3

Intent segment - standard € 3

Intent segment - specific € 4

Custom segment € 4

BEHAVIORAL TARGETING 1++ SOCIODEMO TARGETING

GENDER

Men € 1

Women € 1

AGE

18+ € 1

18-24 € 1

18-34 € 1

18-54 € 1

35-44 € 1

45-54 € 1

55+ € 1

Millenials € 1

Custom age € 2

WEALTH

Wealth class 1-2 € 1



LANGUAGE

NL € 0

FR € 0

++

TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/

TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.

607.06.21DIGITAL 2021-Q3

VIDEO ADVERTISING DIRECT

HOW TO CALCULATE YOUR CPM RATE ?CPM = Context + Format + Target Behavioral/Sociodemo + Add-ons


FORMAT

Instream 15'' € 33




FORMAT

Instream 6'' * € 13

Instream 15'' ** € 23

Instream with companion ad *** € 25

* only on content <= 30’’ **Max 30’’, but skippable after 15’’***Preroll + leaderboard or medium rectangle (only on DS, NB, HBVL, GVA)

SOCIODEMO TARGETING

GENDER

Men / Women € 1

AGE

18+ € 1

24+ € 2

34+ € 3

GENDER

Men / Women € 1

AGE

18+ € 1

FULL SITES & SECTIONS

Entertainment : GoPlay

Sport : Eurosport, Sporza, Sportwereld

News : DS, NB, HBvL, GvA, ATV, TVL, ROBtv, TVO

Run of Network : Default, all available sites

CONTEXT

Entertainment € 3

Sport € 3

News € 2

ADD-ONS

Specific Capping € 2

Program Sponsorship € 4,50

ADD-ONS

Specific Capping € 2

Completion rate 100% * € 5* for ads of max 15’’, on skippable inventory

SHORTFORM

LONGFORM - GOPLAY

++

++ SOCIODEMO TARGETING ++

Ads will be delivered in entertainment context only.

BEHAVIORAL TARGETING 1

Behavioral - standard segment € 2

Behavioral - specific segment € 3



Custom segment € 4 1

see available data segments, page 31

++

++

++

707.06.21DIGITAL 2021-Q3

VIDEO ADVERTISING DIRECT

HOW TO CALCULATE YOUR CPM RATE ?CPM = Context + Format + Target Behavioral/Sociodemo + Add-ons


FORMAT

Outstream video € 11GENDER

Men / Women € 1

AGE

18+ € 1

FULL SITES & SECTIONS

Sport : Eurosport, Sporza, Sportwereld

News : DS, NB, HBvL, GvA

Run of Network : Default, all available sites

CONTEXT

Sport € 3

News € 2

ADD-ONS

Specific Capping* € 2

OUTSTREAM

++ SOCIODEMO TARGETINGBEHAVIORAL TARGETING 1





Custom segment € 4 1

see available data segments, page 31

++OR++



* default capping 3

807.06.21DIGITAL 2021-Q3

NATIVE ARTICLE

SITE # ARTICLES # READS PRODUCTION MEDIA VALUE BUDGET C/READ LANGUAGE

CULINARY

Dagelijkse Kost (één) 3 10.000 € 2.500 € 15.000 € 17.500 € 1,50 NL

Marmiton 3 10.000 € 2.500 € 15.000 € 17.500 € 1,50 FR

HEALTH

Doctissimo 2 10.000 € 1.500 € 15.000 € 16.500 € 1,50 FR

WOMEN

Radio 2 3 5.000 € 2.500 € 7.500 € 10.000 € 1,50 NL

Auféminin 2 10.000 € 1.500 € 15.000 € 16.500 € 1,50 FR

Marie Claire (fr) 3 8.000 € 2.500 € 12.000 € 14.500 € 1,50 FR

Cosmopolitan (fr) 3 8.000 € 2.500 € 12.000 € 14.500 € 1,50 FR

Marie Claire & Cosmopolitan (fr) 3 12.000 € 2.500 € 15.000 € 17.500 € 1,25 FR

één 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL

YOUTH

MNM 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL

GENERAL

Radio 1 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL

Studio Brussel 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL

NEWS

De StandaardorHet NieuwsbladorHet Belang van LimburgorGazet van Antwerpen

1 6.000 € 750 € 7.800 € 8.550 € 1,30 NL

3 12.000 € 1.650 € 15.000 € 16.650 € 1,25 NL



907.06.21DIGITAL 2021-Q3

PUBLI ARTICLEResponding to the trend of content marketing, but bearing in mind that business managers also want to put their case and brand name in the spotlight, Mediahuis offers advertisers the opportunity to set up a publication page on our news sites.

Such a page is always combined with boosters on our news sites, so we are sure that your message and brand is sufficiently brought to the attention of our visitors.

SITE PRODUCTION MEDIA VALUE BUDGET FORMAT BOOSTER - TRAFFIC DRIVERS

NEWS

Het Nieuwsblad orHet Belang van LimburgorGazet van Antwerpen

€ 500 € 1.950 € 2.450 fixed format

1 article, with takeover on the article detail page------

1 week medium rectangle - provincial (newsletter) ------

1 week medium rectangle - 1 region cluster of your choice (medium rectangle 250.000 targeted impressions)

BUSINESS

Made in - National € 350 € 8.225 € 8.575 fixed format

1 week “Made in Select” carousel + homepage------

Minimum 500.000 impressions RON B2B newsbrands & Made in------

1 week Made in newsletter (Made in Select) ------

Social media post (Facebook & LinkedIn) + Boost

Made in - Regional € 250 € 2.100 € 2.350 fixed format

1 week “Made in Select” carousel + homepage------

Minimum 100.000 impressions RON B2B newsbrands & Made in------

1 week Made in newsletter (Made in Select) ------

Social media post (Facebook & LinkedIn) + Boost



1007.06.21DIGITAL 2021-Q3

PERFORMANCE ADVERTISING

* Combination of Display & Konvento Discovery boxy; Clicks are guaranteed.

BASE RATE : Run of Network & minimum 1 month

Minimum spend of € 12.500

CPC (Cost Per Click)

VERIZON & OUTLOOK NATIVE ADS

PRODUCT FORMAT DOMAIN(S) CPC * PACK PRICE CLICKS DAYS

Native Ads Native Ads Verizon RON € 0,55€ 8.000 12.600 14

Native Ads Native Ads Verizon RON & Outlook € 0,63

HIGH PERFORMANCE CLICK*

CLICKS BUDGET

14.705 € 12.500

17.650 € 15.000

23.530 € 20.000

* segment-targeting = € 1 CPC

VERIZON BRAND STORIES

PRODUCT FORMAT DOMAIN(S) CPC PACK PRICE * CLICKS DAYS

Brand stories Native Ads Verizon RON € 0,75 € 5.000 6.667 30* 5.000€ is set as minimum budget



1107.06.21DIGITAL 2021-Q3

LOCAL ADVERTISING - ADSTUDIO

SOCIODEMO TARGETING

Business B2B

Car

Car lovers

Construction

Culture lovers

Cycling

Eco & sustainability

Electric cars

Energy

Fashion

Fashion & beauty

Foodies

Football

Garden

Health

Intent cars

Interior

Investors

Luxury lovers (female)

Luxury lovers (male)

Movies

Multimedia lovers

Music lovers

Parents with kids

Sports fans

Travel

GENDER

Men + Women

Men

Women

AGE

18-24

25-34

35-54

65+

BEHAVIORAL TARGETING ++CHANNEL CPM

Run of Newsbrands 1 € 10

Facebook + Instagram variable

Google Search Ads variable

CHANNELS


1 run of newsbrands : obligated in selection

(standaard.be + nieuwsblad.be + gva.be + hbvl.be)

Create & deliver yourselve free

Creation by Ads & data € 99

CREATIVES

Within a radius of x km around your business.

LOCATION++ ++



1207.06.21DIGITAL 2021-Q3

PARTNERMAILING

1 number of addresses that opted-in on our third parties newsletters

MADE IN

CIRCULATION 1 CPD

Made in Limburg 15.000 € 6.000

Made in Kempen 8.300 € 3.300

Made in Antwerpen 10.200 € 4.100

Made in Mechelen 4.000 € 1.500

Made in East-Flanders 8.500 € 3.300

Made in Flemish Brabant 7.000 € 2.800

Made in West-Flanders 6.500 € 2.600

National 59.500 € 20.000

NEWSBRANDS

TITLE CPM

De Standaard € 270

Het Nieuwsblad orHet Belang van Limburg orGazet van Antwerpen

€ 250

TARGETING OPTION* CPM

Gender € 50

Age € 50

Location € 50

Interest Business € 50

Interest Sports € 50

Interest Lifestyle € 50

TECHNICAL COST

€ 500

++ ++

* Combination of several criteria are possible. Pricing is cummulative.



ZIMMO

CIRCULATION CPD

Zimmo partnermailing 340.000 € 12.500

1307.06.21DIGITAL 2021-Q3

FORMAT CPM

Leaderboard € 8

Medium rectangle € 8

Halfpage € 11


FORMAT RATE

Region / province, type offer, type real estate, price, #bedrooms, EPC-rating € 2



1418.03.21DIGITAL 2021-Q3

WEBMAIL LOGIN

PRODUCT FORMAT DOMAIN(S) PACK CPM PACK PRICE IMPRESSIONAS DAYS

Mail login Full screen mail login ad*

Proximus mail, Yahoo mail € 7,69 € 5.000 650.000

7Yahoo mail € 8,92 € 2.500 280.000

Proximus mail € 9,53 € 5.100 535.000

Proximus mail, Yahoo mail € 7,57 € 7.500 990.000

9Yahoo mail € 8,79 € 3.250 370.000

Proximus mail € 9,71 € 6.800 700.000

DISPLAY PACKSDISPLAY PACKS

* full-screen format offers advertisers an opportunity for maximizing creativity



1507.06.21DIGITAL 2021-Q3

AUDIO ADVERTISING

De Standaard Podcast is the daily podcast of de Standaard (5 episodes a week). Each episode handles a different socially relevant topic with a focus on quality, innovation and opinion.

SITE FORMAT INTEGRATION COST TECHNICAL FEE 1

De Standaard podcasts Pre- or midroll - max 30’’ ² 20 episodes € 15.000 € 1.500

Het Nieuwsblad podcasts Pre- or midroll - max 30’’ ² 4 episodes € 5.000 € 1.5001

Creation of sponsored message by Adsanddata.²Price per month. Min commitment = 1 month



DE STANDAARD PODCASTS

Het Nieuwsblad is big on sports. Now, the total experience of this popular newsbrand is even more complete with ‘Sjotcast’, the weekly football podcast of Het Nieuwsblad and ‘De Koers is van Ons’, a podcast about all the cycling news.

NIEUWSBLAD PODCASTS

1618.03.21DIGITAL 2021-Q3

TYPE FORMATS DEVICE TYPE OF BUY

Audio Audio Everywhere Desktop + Mobile CPM € 18,00

Audio Audio Desktop CPM € 20,70

Audio Audio Mobile CPM € 20,70

Display Overlay Everywhere Desktop + Mobile CPM € 22,00

Display Overlay Desktop CPM € 25,30

Display Overlay Mobile CPM € 25,30

Display Leaderboard Desktop CPM € 5,75

Video Takeover Everywhere Desktop + Mobile CPCV € 0,035

Video Takeover Desktop CPCV € 0,04025

Video Takeover Mobile CPCV € 0,04025

Video Sponsored Sessions Mobile CPCV € 0,045

Display Homepage Takeover Desktop CPD € 5.500

Display Headliner: Overlay & leaderboard Desktop + Mobile CPD € 3.200

Display Headliner: Overlay & leaderboard + HPTO Desktop + Mobile CPD € 6.400

Video Headliner: Sponsored Session & Video Takeover Desktop + Mobile CPD € 3.200

Video Headliner: Sponsored Session & Video Takeover + HPTO Desktop + Mobile CPD € 6.400

Audio Headliner: Audio Everywhere Desktop + Mobile CPD € 2.000

Audio Headliner: Audio Everywhere + HPTO Desktop + Mobile CPD € 5.400

Mix Sponsored Playlist Desktop + Mobile Fixed on demand*

TARGETING

WHO ARE THE SPOTIFY FREE LISTENERS ?

Language 0%

Age & Gender +15%

Geography +15%

Interest & Behavior +25%

++

WHAT ARE THEY LISTENING TO ?

Playlist +25%

Genre +25%

WHEN & HOW ARE THEY LISTENING ?

Daypart +15%

Device +15%

Mobile carrier +25%

Retargeting +25%

Gaming console +25%

In Car +100%

INTEREST & BEHAVIOR

Health & Fitness +25%

Parents +25%

Tech & Telco +25%

Commuters +25%

Festival Goers / Party People +25%

Cooking & Foodies +25%

Travel +25%

Gamers +25%

Audio & Video Creatives Budget under €17K: maximum 3 creatives per language. Budget over €17K: maximum 5 creatives per language.

Minimum spend of € 10.000

* Pricing depends on monthly streams of the playlists


1707.06.21DIGITAL 2021-Q3

BASE RATE : € 12 CPM


HOW TO CALCULATE THE RIGHT CPM PRICE ?CPM = Base rate + Target Behavioral + Target Context + Site + Format + Technical Targeting.

MADE IN CONTEXT

Made in sectoren € 12

Homepage € 3

Starters € 5

Falingen € 5

Dossiers € 5

Agenda € 5

SPECIAL INTEREST (SECTOREN)

Behavioral - standard € 5

CONTEXT TARGETING

- visibility for at least 1 year - branding + content - come out as an expert - professional content plan

PARTNER PACKAGES

MADE IN CONTEXT RATE

Made in Limburg € 37.500

Made in Kempen € 24.000

Made in Antwerpen € 22.500

Made in Mechelen € 17.500

Made in Oost-Vlaanderen € 20.500

Made in Vlaams-Brabant € 19.500

Made in West-Vlaanderen € 20.500

Nationaal € 125.000

MINI package : - 6x native reports, incl. traffic drivers - 6x medium rectangle in sectorial newsletter - 100.000 impressions display ad in a contextual tageted sector - 1x partnermailing

MAXI package : - exclusivity on sector-level - 20x native reports, incl. traffic drivers - 20x medium rectangle in sectorial newsletter - 500.000 impressions display ad in a contextual tageted sector - 1x partnermailing

- choice for 1 sector - always national - exclusivity within this package for the duration of 1 year of 3 months

SECTOR PACKAGES

PERIOD RATE

MINI package 3 months € 15.000

MAXI package 1 year € 50.000



1818.03.21DIGITAL 2021-Q3

TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs. .

OBJECTIVES

AWARENESS CONSIDERATION CONVERSIONS

AD FORMATS BRANDAWARENESS

WEBSITEVISITS VIDEO VIEWS ENGAGEMENT WEBSITE

CONVERSIONSLEAD

GENERATIONJOB

APPLICANTS

Single Image Ad

Carousel Ad

Video Ad

Text Ad

Dynamic Ad

Message Ads

Objective Selection determines Optimization criteria -> choose wisely.

OBJECTIVE OPTIMIZATION

Awareness Brand awareness Impressions

Consideration

Website visits Landing page clicks

Engagement All clicks (landing page, social actions, Linkedin Page follow)

Video views Video view

Conversions

Lead generation Lead gen submissions

Website conversions Conversions

Job applicants Landing page clicks

Talent Leads Landing page clicks

LinkedIn pricing model under Ad Auction - Second price auction (highest second price + 1 eurocent).

1918.03.21DIGITAL 2021-Q3

SNAPCHAT

SNAPCHAT

TYPE FORMATS DELIVERY TYPE OF BUY

Display / Video Snap Ads Biddable Non guaranteed Est. CPM € 1,50 - € 3

Display / Video Snap Ads Reach & Frequency Guaranteed Est. CPM € 1,50 - € 3

Display / Video Collection Ads Biddable Non guaranteed Est. CPM € 1,50 - € 3

Display / Video Story Ads Biddable Non guaranteed Est. CPM € 2,50 - € 4

Augmented Reality Lens Biddable Non guaranteed Est. CPM € 4 - € 6

Augmented Reality Lens Reach & Frequency Guaranteed CPM € 11

Augmented Reality Lens* National Guaranteed, IO buying CPD € 17.000

Display Filter Biddable Non guaranteed Est. CPM € 4 - € 6

Display Filter* National Guaranteed, IO buying CPD € 8.000

Display GeoFilter** Fixed Non guaranteed Fixed ---

THE ESTIMATED CPM WILL VARY BASED ON TARGET AUDIENCE: USE SNAP’S 1P DATA : SOCIO DEMO + BEHAVIOURAL IMPLEMENT THE SNAP PIXEL TO CREATE NEW SEGMENTS

Beauty Music Lovers Gamers

Foodies Sport Lovers Automotive

Retargeting Lookalikes Custom Audiences

There are more audiences available! Ask your sales rep for full list of available segments.

All campaigns run via the Snap ads manager.* Different prices apply for alcohol brands or lenses running during the Christmas Holidays** Pricing depends of size of the fence + length of the campaign

2018.03.21DIGITAL 2021-Q3

STANDARD RATES

PRODUCT FORMAT DOMAIN(S) CPM

Microsoft RON Standard formats Microsoft Network € 3,40

Microsoft RON Large formats Microsoft Network € 4,00

MSN Native + SD MSN € 2,69

MSN Native + BT MSN € 2,90

MSN Native + SD & BT MSN € 3,28

MSN ROS Standard formats msn.com € 3,40

MSN ROS Large formats msn.com € 4,00

MSN ROS Native ads msn.com € 2,40

MSN ROS Banner stream msn.com € 7,70

Outlook Standard formats Outlook ROS € 2,00

Outlook Large formats Outlook ROS € 3,30

Outlook Native desktop Outlook ROS desktop € 1,00

Outlook Native mobile Outlook ROS mobile € 0,50

Outlook desktop Native + SD Outlook € 1,09

Outlook desktop Native + BT Outlook € 1,14

Outlook desktop Native + SD & BT Outlook € 1,21

Outlook Mobile Native + SD Outlook € 0,74

Outlook Mobile Native + BT Outlook € 0,63

Outlook Mobile Native + SD & BT Outlook € 0,76

Windows mobile & in-app Standard formats Windows RON € 0,70


The data cost comes on top of the standard price of the format.



PRODUCT FORMAT DOMAIN(S) CPM

Datacost Profile (age/gender) Microsoft € 0,50

Datacost Behavioral targeting Microsoft € 0,90

Datacost Both Profile & BT Microsoft € 1,69

DATACOSTS

PROGRAMMATIC BUYING

2207.06.21DIGITAL 2021-Q3

DISPLAY ADVERTISING PROGRAMMATICFORMER MEDIAHUIS NETWORK

TRANSACTION TYPESProgrammatic guaranteed (Google adex), preferred deal, private auction, open auction. HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Site/Context + Sociodemo + Behavioral

Publisher ID: pub-3977246851012126

TITLE PMP FLOOR

PREFERRED DEAL

Mediahuis - Run of Network € 3,5 € 4,5

Het Nieuwsblad € 4,4 € 5,7

Gazet van Antwerpen € 4,4 € 5,7

Het Belang van Limburg € 4,4 € 5,7

De Standaard € 7,5 € 9,8

Zimmo € 2 € 2,6

Inmemoriam € 2 € 2,6

Made in € 4,4 € 5,7

++RUN OF NETWORK & BRANDS

CPM TARGETING

Socio Demo € 1






CONTEXTUAL

TITLE PMP FLOOR

PREFERRED DEAL

CT Homepage € 7 € 9,1

CT Beauty € 7 € 9,1

CT Business € 10 € 13

CT Culture, Leisure & Media € 7 € 9,1

CT Fashion & Lifestyle € 7 € 9,1

CT Food € 7 € 9,1

CT Health € 7 € 9,1

CT Housing € 7 € 9,1

CT Lifestyle € 7 € 9,1

CT News € 7 € 9,1

CT Regio € 7 € 9,1

CT Smarter Life € 10 € 13

CT Sports € 7 € 9,1

CT Sports - Football € 7 € 9,1

CT Travel € 7 € 9,1

CT Wealth Targeting € 7 € 9,1

AVAILABLE FORMATSTV leaderboard / IAB bilboard, Medium rectangle, Halfpage / Skyscraper (sticky), Leaderboard.For guaranteed only : Takeover, Paralax, Conversation Ad, Carrousel Ad, Social Ad.



2307.06.21DIGITAL 2021-Q3

DISPLAY ADVERTISING PROGRAMMATIC

TRANSACTION TYPESPreferred deal, private auction, open auction.

++

FORMER PEBBLE MEDIA NETWORK

TITLE PMP FLOOR

PREFERRED DEAL

David - Run of Network € 3,5 € 4,5

Pebble - Run of Network € 3,5 € 4,5

Bruzz € 3,5 € 4,5

één € 6,5 € 8,5

Marie-Claire.fr € 6,5 € 8,5

MNM € 6,5 € 8,5

Radio 1 € 6,5 € 8,5

Radio 2 € 6,5 € 8,5

Studio Brussel € 6,5 € 8,5

Eurosport € 13,5 € 17,5

Njam! € 13,5 € 17,5

Dagelijkse Kost € 18,5 € 24

Sporza € 18,5 € 24

RUN OF NETWORK & BRANDS

AVAILABLE FORMATSIAB bilboard, Medium rectangle, Halfpage / Skyscraper, Leaderboard.

From now on you can connect DaviD with your own DSP.* Behavioral targeting on the complete Pebble or DaviD network.

CONTEXTUAL

TITLE PMP FLOOR

PREFERRED DEAL

CT Entertainment € 7 € 9,1

CT Fashion & Lifestyle € 7 € 9,1

CT Music & Youth € 7 € 9,1

CT Kids & Parents € 7 € 9,1

CT News € 7 € 9,1

CT Health € 7 € 9,1

CT Gaming € 7 € 9,1

CT Business & Finance € 10 € 13

CT Culinary € 7 € 9,1

CT Sport € 7 € 9,1

CPM TARGETING

Province € 1

Behavioral - standard segment * € 2

Behavioral - specific segment * € 3




beschikbare SSP’s

2407.06.21DIGITAL 2021-Q3

DISPLAY ADVERTISING PROGRAMMATIC

TRANSACTION TYPESProgrammatic guaranteed (Google adex), preferred deal, private auction, open auction.

FORMER SKYNET NETWORK


TITLE PMP FLOOR

PREFERRED DEAL

Skynet - Run of Network € 3,5 € 4,5

CT Sport € 7 € 9,1

CT Car € 10 € 13

CT Car Classifieds € 10 € 13

CT Weather € 7 € 9,1

RUN OF NETWORK & CONTEXTUAL

AVAILABLE FORMATSIAB bilboard, Medium rectangle, Halfpage / Skyscraper, Leaderboard.For guaranteed only : Takeover, Paralax, Conversation Ad, Carrousel Ad, Social Ad.



2507.06.21DIGITAL 2021-Q3

VIDEO ADVERTISING PROGRAMMATIC


HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Format + Sociodemo + Behavioral


FORMER MEDIAHUIS NETWORK

TITLE PMP FLOOR

PREFERRED DEAL

Mediahuis Run of Network Instream* € 12 € 15,6

Mediahuis Run of Network Instream 6’’ € 7 € 9,1

Mediahuis Run of Network Outstream € 10 € 13

++VIDEO

CPM TARGETING

Gender € 1

Age € 2






* Instream: max 30’’, skippable after 15 sec



2607.06.21DIGITAL 2021-Q3

VIDEO ADVERTISING PROGRAMMATICFORMER SBS NETWORK

TITLE PMP FLOOR

PREFERRED DEAL

SBS - Run of Network Instream* € 18,5 € 24

++SHORTFORM VIDEO

CPM TARGETING

Gender € 1

Age € 2* Instream: max 15’’

TITLE PREFERRED DEAL

SBS - Run of Network Instream € 30

LONGFORM VIDEO

HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Format + Gender + Age

Publisher ID: pub-1225214911904015TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/


2707.06.21DIGITAL 2021-Q3

VIDEO ADVERTISING PROGRAMMATICFORMER PEBBLE MEDIA & DAVID NETWORK

TITLE PMP FLOOR

PREFERRED DEAL

DaviD - Run of Network € 12 € 15,6

Pebble - Run of Network € 12 € 15,6

CT Entertainment € 18,5 € 24

CT News € 15 € 19,5

CT Culinary € 15 € 19,5

CT Sport € 15 € 19,5

RUN OF NETWORK & CONTEXTUAL - INSTREAM*


HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Run of Network/Contextual + CPM targeting

++

From now on you can connect DaviD with your own DSP.* Behavioral targeting on the complete Pebble of DaviD network.

CPM TARGETING

Province € 1




TITLE PMP FLOOR

PREFERRED DEAL

DaviD - Run of Network € 7 € 9,1

Pebble - Run of Network € 7 € 9,1


CT News € 10 € 13

CT Culinary € 10 € 13

CT Sport € 10 € 13

RUN OF NETWORK & CONTEXTUAL - INSTREAM 6’’

TITLE PMP FLOOR

PREFERRED DEAL

DaviD - Run of Network € 10 € 13

Pebble - Run of Network € 10 € 13

CT Entertainment € 13,5 € 17,5

CT News € 13,5 € 17,5

CT Culinary € 13,5 € 17,5

CT Sport € 13,5 € 17,5

RUN OF NETWORK & CONTEXTUAL - OUTSTREAM

++


CPM TARGETING

Province € 1




++


CPM TARGETING

Province € 1






TRANSACTION TYPESPreferred deal, private auction, open auction.

beschikbare SSP’s

2807.06.21DIGITAL 2021-Q3

VIDEO ADVERTISING PROGRAMMATICFORMER SKYNET NETWORK

TITLE PMP FLOOR

PREFERRED DEAL

Skynet Run of Network* € 12 € 15,6

Skynet Run of Network 6’’ € 7 € 9,1

CT Kids & Family € 15 € 19,5

CT Women € 15 € 19,5

CT Men € 15 € 19,5


CTCar € 15 € 19,5

CT & BT Gaming € 15 € 19,5

CT & BT Business € 15 € 19,5

CT & BT News - Sport € 15 € 19,5

RUN OF NETWORK & CONTEXTUAL - INSTREAM



Publisher ID: pub-0928917523760106TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/


2918.03.21DIGITAL 2021-Q3

SPOTIFY PROGRAMMATIC

TYPE FORMATS DEVICE PMPFloor rate*

DEMOGRAPHICFloor rate*

Audio Audio Desktop € 10,00 € 11,50

Audio Audio Mobile € 10,00 € 11,50

Video Video Desktop € 26,36 € 30,32

Video Video Mobile € 26,36 € 30,32* second price auction


DATA ADVERTISING

3107.06.21DIGITAL 2021-Q3

NATURE LIFESTYLEBUSINESS &

FINANCECARS

CULTURE & MEDIA

SPORTSFOOD & DRINKS

HOUSE & GARDEN

MULTIMEDIA & TECHNLOGY

NEWS TRAVEL SHOPPINGLIFE

MOMENTS

Naturelovers Lifestyle Business &

FinanceCar

loversCulturelovers

Sportsfans Foodies Builiding &

renovationMultimedia

lovers News Travellovers

Web-shoppers

Parent with kids

Animallovers Wellness Personal

FinanceElectric

car loversArt

loversCycling

fansHealty foodies

Interiorlovers

Socially actives & social

media lovers

Opinionleaders

Business travelers

Price conscious shoppers

Parents with babies

(0-2 y.)

Ecologists Health fanatics Investors Movie

loversFoorball

fans

Gastro-nomicfoodies

Energy enthusiasts

Technology lovers

Coronial news junkie Daytrippers

Parents with young kids (2-9 y.)

Yoga & mind-

fullnessEntrepreurs Book

loversTennis

fansCooking

enthusiastsReal estate enthusiasts Gamers Mobility

readers Staycation Grand-parents

Fashionlovers

Business B2B

Music lovers

Motor sport fans

Beverageenthusiasts Gardeners Heavy

mobile users Politics Students

Beauty queens

Made in visitors

Festival & concert-

lovers

DIY-sport fans

Winelovers Photographers National

politics

Luxurylovers

Smallbusiness

Podcastlisteners

Athletes / sporty spices

American politics

Luxurylovers -women

Teachers / education

ShowbizzFanatics

Wintersport fans

International politics

Luxurylovers -

men

CRM database

(per sector)

TVlovers

Nightlifeenthusiasts

DATA BASED TARGETING OPTIONS

TERMS AND CONDITIONSAll rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden

PREREQUISITEA preliminary estimate of the available inventory will be required for any campaign.

BEHAVIORAL INTENT

CARS IMMO

Carbuyers

Immo about to

move

Car buyers:popular cars

Immo buyers

Car buyers:premium

cars

Immo renters

Immostudent

room

Immo professional

property

Immo recently moved

PRICING

Behavioral - standard € 2

Behavioral - specific1 € 3

Intent - standard € 3

Intent - specific1 € 4

Custom € 41 Specific targets are subsets of the above mentioned targets. Example: Football fans and Tennis fans are a subset of Sports fans.

SOCIODEMO

Sociodemo possibilities can be found on the product details:

Display direct: p. 5 Video direct: p. 6+7 Display programmatic: p. 22-24 Video programmatic: p. 25-28

3207.06.21DIGITAL 2021-Q3

DATA - PIXEL-PLACEMENTBased on a pixel on the advertiser’s website.For each former network (Mediahuis, Pebble, Skynet, SBS) a different pixel must be placed on the advertiser website.


ADVANCED ADD-ONS

Additional profiling data: interest segments, puchase intent, reading behavior,… € 600

Tailor-made segments based on the visitors profiles € 400

Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000

Lookalike modelling € 800

Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300

CONDITIONS

Yearly fee

Can be used as an add-on for all digital campaigns or can be a stand alone service

No additional discount

BASIS PACK

General report with sociodemographic profile of the visitors of the advertisers’ site

€ 1.500 Quarterly updates of the report

(re)targeting of the visitors of our news sites

3307.06.21DIGITAL 2021-Q3

DATABASE MATCHINGMatch your customer / prospect database with our readers database.


ADVANCED ADD-ONS

Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400

Lookalike modelling € 800

Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000

Keep the database up to date, monthly or weekly frequency € 100 / update

Monitoring of the database Monitoring of monthly evolution of the data base including reporting. Quarterly presentations € 800

CONDITIONS

Yearly fee

Can be used as an add-on for all digital campaigns or can be a stand alone service

No additional discount

Your database contains at least 50.000 people including at least first name, last name and e-mail address. Date of birth, location, phone number are optional fields.

Format of database is a csv file

BASIS PACK

Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to sell additional products. € 1.500

CONTACT

www.adsanddata.be

www.linkedin.com/company/adsanddata

2021 - Q3 DIGITAL RATES - Ads & Data...Het Nieuwsblad or Het Belang van Limburg or Gazet van...

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