2021 media guide - Ann Arbor Observer

2021 MEDIA GUIDEPRINT | DIGITAL

March 2020 AnnArborObserver.com

NEIGHBORHOODS • SENIORS • CHILDREN • HEALTH CARE

GOVERNMENT & TRANSPORTATION • UNIVERSITIES, LIBRARIES & MUSEUMS

ENTERTAINMENT • RESTAURANTS • RECREATION

$5.00AnnArborObserver.com

December 2019 AnnArborObserver.com

$3.00

June 2020 AnnArborObserver.com

November 2019 AnnArborObserver.com

September 2018 AnnArborObserver.com

$4.00

HOUSING • SCHOOLS • ATTRACTIONS • RECREATION

LIBRARIES • CHURCHES • CLUBS • COMMUNITY SERVICES


WELCOME to theAnn Arbor ObserverMedia Guide.Local. Trusted. Journalism. The monthly Ann Arbor Observer puts readers in touch with their town. Packed with news of Ann Arbor people, politics, education, shopping, dining, and entertainment, our newsprint magazine is mailed to 53,000 households and all Washtenaw County Chamber of Commerce members. That’s more than 100,000 readers!

The annual Ann Arbor Observer City Guide is a year-round resource. Twice a year, our Community Guide reaches all residents of Chelsea, Dexter, and Saline. And our Guest Guide, updated every two years, reaches millions of visitors to the area. And we can help you sell tickets to local events at a2tix.com.

Compare circulation and readership—no other media come close to the Observer’s reach. And every Observer publication is online at AnnArborObserver.com. Share your message with our readers: in print, online, or both.

PATRICIA GARCIA JOHN HILTON

2021MEDIAGUIDE | 2

a2view is the Ann Arbor Observer's weekly newsletter. It delivers a timely complement to the monthly magazine with a roundup of top stories, events, interviews, short articles, and more. a2view is emailed every Thursday to more than 14,000 subscribers.

We’re proud to be a locally-owned, community business. Let us help build yours.

CIRCULATION READERSHIP

53,000MONTHLY

106,000MONTHLY

Mailed free to all single-family homes in the Ann Arbor School District and postal service area, and to all apartment residents by request. Also mailed to Washtenaw County Chamber of Commerce members and available at Local real estate offices.

53,500ANNUALLY

107,000ANNUALLY

Mailed or delivered free to all permanent residents of the Ann Arbor School District and postal service area. Also provided to all Washtenaw County Chamber of Commerce offices and members, the Convention and Visitors Bureau, and Ann Arbor area real estate offices. Bonus circulation of 500 for retail, U-M, and new residents.

20,500TWICE A YEAR

41,000TWICE A YEAR

Twice-yearly guides to living, working, and playing in Chelsea, Dexter, and Saline. Delivered free to all residents. local hotels and libraries, and all Washtenaw County Chamber of Commerce members.

10,000BIENNIAL

2,200,000BIENNIAL

Placed in local hotel rooms in the community for a full two years. Restocked consistently every six months to maintain complete coverage and integrity of readership. Ask your advertising representative for a complete hotel list.

PUBLICATION BIO

Circulation 2021MEDIAGUIDE | 3

March 2020 AnnArborObserver.com

NEIGHBORHOODS • SENIORS • CHILDREN • HEALTH CARE

GOVERNMENT & TRANSPORTATION • UNIVERSITIES, LIBRARIES & MUSEUMS

ENTERTAINMENT • RESTAURANTS • RECREATION

$5.00AnnArborObserver.com

December 2019 AnnArborObserver.com

$3.00

June 2020 AnnArborObserver.com

November 2019 AnnArborObserver.com


$4.00

HOUSING • SCHOOLS • ATTRACTIONS • RECREATION

LIBRARIES • CHURCHES • CLUBS • COMMUNITY SERVICES

Ann Arbor Observercirculation plus...


Where are OBSERVER publications delivered?EVERY home AND business inANN ARBOR • SALINE • CHELSEA • DEXTER

Requested & Nonpaid Circulation

Single-Family Homes 39,377 39,377Apartments, Townhomes,

& Retirement Centers 8,865 8,865

318 550Convention & Visitors Bureau – 100

Chamber of Commerce MembersAnn Arbor/Ypsilanti 700 700

Chelsea 145 145Dexter 85 85

Manchester 30 30Saline 180 180

100 200Advertisers 360 360

Comps 100 100

50,260 50,692

Paid Subscribers 1,865 1,865Retail 425 425

Special Orders 50 100

2,340 2,390

400 418

Total Circulation* 53,000 53,500

Ann Arbor Observer

City Guide

Real Estate Offices & Hotels

Chamber Offices

Marketing & Office

Community Guide

ANN ARBOR by the numbers: CHELSEA, DEXTER, & SALINE by the numbers:

Paid Circulation

Requested & Nonpaid Circulation Total:

Paid Circulation Total:

4,1205,1457,180

16,445

575520

1,425

32525

360

19,675

300

20,500

ChelseaDexterSaline

Total Single-Family HomesCondominiums, Apartments

& Retirement Centers

Chamber of Commerce

LibrariesComps

Advertisers

Retail, Subscriptions, & Special Orders

Total Circulation*

Real Estate Offices

Offices/Members

Requested & Nonpaid Circulation Total:

Requested & Nonpaid Circulation

Paid Circulation

*Circulation audited by Circulation Verification Council (CVC) September, 2019.

Circulation 2021 MEDIAGUIDE | 4

370Marketing & Files155AAO-Volpay subs with CMO sub

by Zip Code Circulation

48103 Ann Arbor

48104 Ann Arbor

48105 Ann Arbor

48108 Ann Arbor

48106, 48107, 48109 & 48113 Ann Arbor

48118 Chelsea,48130 Dexter,48176 Saline

48158 Manchester

48197 & 48198 Ypsilanti

48114 & 48116 Brighton,48169 Pinckney, &

48189 Whitmore Lake

48160 Milan

48170 Plymouth

Toledo, N. W. Ohio, & Other U.S. Cities

Total

20,582

7,911

9,878

8,457

69

956

3,720

82

26

124

616

52,421

Delivers 2021MEDIAGUIDE | 5

CIRCULATION READERSHIP

53,000 Monthly 106,000 Monthly

53,500 Annually 107,000 Annually

20,500 Twice Yearly

41,000 Twice Yearly

10,000 Biennial 2,100,000 Biennial

READERSHIP SURVEY*


• More than 94% of our readers keep each issue at least two weeks

• 98% rate editorial quality as excellent or good

• 98% read the Observer as much for ads as for our compelling editorial content

• 94% visited a business or used a product after seeing it advertised in the Observer

• 90% of our readers have a bachelor’s (37%) or post-graduate (53%) degree.

ANN ARBOR'S BIGGEST MARKET*

EDUCATEDREADERS.

COMPREHENSIVE,COMPELLING CONTENT.

*Circulation audited by Circulation Verification Council (CVC) September, 2019.

LOCAL. TRUSTED. ESSENTIAL.

SINCE 1976

The Ann Arbor Observer reaches 100% of Ann Arbor homeowners, thousands of apartment residents, and all Washtenaw County Chamber of Commerce members.

2015ANN ARBOR POPULATION

BY AGE*

23%0-19 YEARS

38.4%20-34 YEARS

13.8%35-49 YEARS

14%50-64 YEARS

10.8%65+ YEARS

Source: U.S. Census Bureau, 2011-2015 American Community Survey 5-Year Estimates

Deadlines & Publication Schedule 2021MEDIAGUIDE | 6

SPACERESERVED

MATERIALSDUE

PUBLICATIONDATE

JANUARY 12.1 12.8 12.23

FEBRUARY 1.5 1.11 1.25

MARCH 1.28 2.9 2.23

APRIL 3.4 3.11 3.25

MAY 3.29 4.8 4.23

JUNE 4.29 5.6 5.24

JULY 5.27 6.8 6.24

AUGUST 6.29 7.8 7.26

SEPTEMBER(SENIOR LIVING & SERVICES)

7.29 8.9 8.24

OCTOBER 8.26 9.10 9.24

NOVEMBER 9.30 10.7 10.25

DECEMBER 10.28 11.5 11.23

SPRING/SUMMER 4.13 4.22 5.3

9.9 9.23 10.5FALL/WINTER

6.15 7.22 8.9

11.1 11.22 12.21

To reserve space, [email protected]

SPACERESERVED

MATERIALSDUE

PUBLICATIONDATE

SPACERESERVED

MATERIALSDUE

PUBLICATIONDATE

(HOLIDAY GUIDE)

(SUMMER CAMPS & ACTIVITIES)


(SUMMER CAMPS & ACTIVITIES,HEALTH & WELLNESS)


Ann Arbor Observer Rates 2021MEDIAGUIDE | 7

6,939 6,661 6,246 5,898 5,551 5,209 4,914 4,679

3,664 3,515 3,296 3,114 2,934 2,748 2,598 2,470

2,978 2,737 2,530 2,382 2,233 2,087 1,968 1,874

2,531 2,326 2,152 2,029 1,902 1,772 1,675 1,591

2,284 2,099 1,939 1,823 1,711 1,600 1,508 1,436

1,825 1,683 1,555 1,465 1,372 1,281 1,209 1,150

1,574 1,448 1,338 1,261 1,185 1,101 1,042 988

1,240 1,145 1,055 994 930 871 822 786

1,009 928 862 811 759 707 667 636

711 659 605 569 536 499 471 451

448 412 381 361 338 312 293 282

2-Page Spread

Full Page

3/4 Page

1/2+1/16

1/2 Page

1/4+1/8

1/4+1/16

1/4 Page

1/8+1/16

1/8 Page

1/16 Page

1x 3x 6x 9x 12x 15x 17x 18x

Inside Front Cover

Page 1

Page 2

Page 3

Page 4

Page 5

Page 6

(3/4V Masthead)

Page 9 (1/2V T of C)

Center Spread

Inside Back Cover

Back Cover

RATES

PREMIUM PLACEMENT

227 202 181 166 158 153 142

266 251 225 217 202 191 181

290 278 251 240 225 215 202

334 317 289 278 258 247 236

379 366 331 314 298 285 270

1” (2.33”W x 1"H)

1.5” (2.33”W x 1.5"H)

2” (2.33”W x 2"H)

2.5” (2.33”W x 2.5"H)

3” (2.33”W x 3"H)

1x 3x 6x 9x 12x 15x 17x 18x

1x 3x 6x 9x 12x 15x 17xSERVICE ADS

Rates listed are per insertion and based on the number of ads placed (1x–18x) within a 12-month contract term. Additional charge for color: $350 for full color, $150 for one spot or one process color.Guaranteed Placement: $100. Less than ¼ page: $50.

5,005 4,866 4,722 4,583 4,512 4,367 4,074 3,884

4,504 4,485 4,338 4,183 4,112 3,961 3,738 3,557

3,772 3,633 3,417 3,201 3,063 2,991 2,823 2,689

4,560 4,392 4,261 4,112 4,040 3,888 3,668 3,495

3,772 3,633 3,417 3,201 3,063 2,991 2,823 2,689

4,560 4,392 4,261 4,112 4,040 3,888 3,668 3,495

3,772 3,633 3,417 3,201 3,063 2,991 2,823 2,689

3,290 3,063 2,913 2,765 2,619 2,469 2,326 2,216

2,819 2,679 2,542 2,417 2,296 2,182 2,074 1,969

7,554 7,277 6,862 6,519 6,168 5,822 5,528 5,267

4,427 4,298 4,162 4,027 3,893 3,827 3,547 3,379

6,353 5,980 5,756 5,605 5,456 5,311 5,010 4,767

Reach 53,000Ann Arbor homesand businessesEVERY MONTH

Reach 53,500Ann Arbor homesand businessesA N N U A L L Y

Ask your advertising representative aboutspecial seasonal advertising sections,inserts, and online advertising.

[email protected]

106,000 Monthly Readership

107,000 Annual Readership

Community Observer Rates 2021 MEDIAGUIDE | 8

Reach 20,500Washtenaw homesand businessesTWICE A YEAR

[email protected]

Ask your advertising representative aboutspecial seasonal advertising sections,inserts, and online advertising.

41,000 Readership

10% Discount: • Non-profit organization • Signed frequency agreement • 2021 City Guide ad

2 Page Spread

Full Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

RATES 1x 3x, 6x, 9x 12x, 15x 17x, 18x

PREMIUM PLACEMENT 1x 3x, 6x, 9x 12x, 15x 17x, 18x

Inside Front Cover

Page 1

Page 2

Page 3 2/3V Masthead)

Page 4

Page 5 (1/3V T of C)

Center Spread

Inside Back Cover

Back Cover

2,350 2,115 1,998 1,880

2,150 1,935 1,828 1,720

1,950 1,755 1,658 1,560

1,600 1,440 1,360 1,280

1,950 1,755 1,658 1,560

800 720 680 640

3,500 3,150 2,975 2,800

1,950 1,755 1,658 1,560

2,400 2,160 2,040 1,920

3,250 2,890 2,710 2,530

1,800 1,620 1,530 1,440

1,200 1,080 1,020 960

1,000 900 850 800

650 585 553 520

350 315 298 280

See page 14 for new size specifications.

The is now published twice a year in an attractive, new magazine format.

Real Estate Section 2021MEDIAGUIDE | 9

TARGET Ann Arborarea home buyers.The Real Estate section is a special advertising opportunity inside every issue of the Ann Arbor Observer.

Reaches every home in Ann Arbor: 53,000 circulation.

Reaches every chamber business in Washtenaw County.

* Note: Half-page vertical ads are not available in the Real Estate section.

Rates listed are per insertion and based on the number of ads placed (1x–18x) within a 12-month contract term. Additional charge for color: $350 for full color, $150 for one spot or one process color.

Feature your prime property in the Real Estate Section.

1x 3x 6x 9x 12x 15x 17x 18xRATES 2,534 2,411 2,282 2,154 2,029 1,902 1,776 1,647

1,461 1,396 1,334 1,270 1,205 1,146 1,081 1,014

996 918 846 795 749 703 658 608

Full Page

1/2 Page Horizontal*

1/4 Page

AnnArborObserver.com 2021MEDIAGUIDE | 10

rectangle

tower

300x250

300x600

SIZES pixels

350 300 250 200

800 700 600 500

rectangle*

tower

1 3 6 12RATES by month

*10% discount on lower rectangle placement

Go local. Go trusted. Go digital. Let AnnArborObserver.com help grow your business by expanding your online search results. Trusted in print since 1976, and online since 1996.

RECTANGLE *Additional lower rectangle placement available below tower (not pictured)

TOWER

Preprinted Inserts and Stickers 2021MEDIAGUIDE | 11

Our publication can becomea vehicle for your publication.

Annual ReportsCatalogsBrochuresClass SchedulesConcerts/Music

VenuesFund-RaisersHoliday SalesMenusPostcards

Sticker SpecificationsTurnaround requirement: Printer requires a 10-day turnaround from the time the final proof is approved on submitted artwork.

Approval: Ad must be approved by the publisher in advance.

Placement: Cover

Sticker will be positioned based on postal regulations.

*Some limitations apply.

STICKER RATES$100 per M (10¢ per copy)

$5,300 for complete 53,000 circulation

Rate includes application of 3" x 3" full gummed-back four-color sticker. Sticker and postage cost separate. Targeted zip codes available, ask your advertising representative for more information.

Minimum: 20M targeted zip code combinations.

INSERT RATES

Rate is based on frequency, number of pages, and weight. Rate does not include insert, insert design, or insert printing. Rate is for insertion only.* Minimum: 30M targeted zip code combinations. Clients with a signed Observer advertising contract will receive a 10% discount. Nonprofit organizations will receive a 10% discount. *Please check with your advertising representative for additional postage charges.Space is limited and some restrictions apply.

1x 4x 6x

Preprinted Insert SpecificationsImportant: Please verify design specifications with your advertising representative prior to printing your insert.

Single page inserts from 4” x 6“ up to 10.5" x 13.5" must be folded with a 3/8” lip. Size and configuration will determine how it can be inserted.

Folded or multi-page insert or brochure must be 10.5" x 13.5" or smaller with a .375" lip back side long. For inserts smaller than 10.5” x 13.5”, the lip will not trim.

Some inserts may need .25" head trim depending on insert size.

1,000 additional inserts must be provided to allow for possible waste during binding (invoicing will be based on actual circulation).

Reserve insertion space by the issue’s space closing deadline. Deliver printed insert by the issue’s materials closing deadline. See 2021 Deadlines & Publication Schedule on page 6.

Single sheet & postcards (less than 1 oz.)

2-6 pages (less than 1 oz.)

4-6 pages (1-2 oz.)

8+ pages (less than 1 oz.)

8+ pages (1-2 oz.)

8+ pages (3-4 oz.)

$99 per M $94 per M $84 per M

$109 per M $104 per M $99 per M

$114 per M $109 per M $104 per M

$134 per M $127 per M $122 per M

$213 per M $207 per M $202 per M

$99 per M $94 per M $84 per M

2022 Guest Guide 2021MEDIAGUIDE | 12

TARGET more than2,200,000* annualvisitors to theAnn Arbor area. 7.5 x 9.667 45 x 58

4.917 x 9.667 29.5 x 58

7.5 x 4.75 45 x 28.5

4.917 x 7.167 29.5 x 43

4.917 x 4.75 29.5 x 28.5

7.5 x 3.167 45 x 19

2.333 x 9.667 14 x 58

2.333 x 4.75 14 x 28.5

4.917 x 2.25 29.5 x 13.5

Full page

2/3 vertical

1/2 horizontal

1/2 vertical

1/3 cube

1/3 horizontal

1/3 vertical

1/6 vertical

1/6 horizontal

inches picasSIZESPREFERRED

Full Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

RATES** 3,692

2,770

2,310

1,848

1,212

1xInside Front Cover

Page 2 (2/3V page)

Page 3

Page 4

Page 5 (1/3V page)

Page 6

Inside Back Cover

Back Cover

PREMIUM PLACEMENT** 4,731

3,463

4,386

3,808

1,964

3,808

3,808

5,539

1x

**Rates include full color.

Attractive and attention-getting four-color glossy book

Placed in Ann Arbor area hotel rooms for two full years

Valuable visitor’s guide to shopping, restaurants, college sports, annual events and more

Ask your advertising representative for a complete hotel list

* Anderson Economic Group, LLC, 2019

Full page

1/3 page cube

1/2 page horiz.

2/3 page vert.

1/3 page vert.

1/6 page horiz.1/3 page horiz.

1/2 page vert. 1/6

page vert.

The Guest Guide is an 8 1/2” x 11” softcover, four-color book printed on 80-lb. gloss paper. The magazine format has 3 columns to the page. Each column is 14 picas wide, with a 1.5 pica space between columns. Full bleed is available for full page ads.

Ann Arbor Observer Ad Sizes & Submission Guidelines 2021MEDIAGUIDE | 13

PLEASE forward this information to your designer. It is very importantthat ad submissions meet theseguidelines to ensure the best possibleprint quality.

OR let one of our designerscreate an ad for you, free of charge.Ask your advertising representativefor details.

The Ann Arbor Observer is a stitched and trimmed 10.5”x 13.5” magazine printed web offset on recycled paper. The cover is printed on 50-lb. white offset paper. The text is printed on 30-lb. premium grade newsprint.

The Observer is printed using current newsprint guidelines and color profiles. While improvements have been made over the years in the processes for reproducing process color on newsprint, these standards cannot guarantee the same level of color matching that is achieved in magazine, catalog, sheetfed, gravure or heat-set printing.

For especially critical colors, we advise ordering a calibrated proof of your ad in advance to provide a closer approximation of how your ad will appear in print. There is no charge for this proof.

NOTE: Do not take measurements from the magazine. All ads must be to the exact measurements specified on this page.

See guidelines for preparing digital files on page 15 of the Media Guide.

Email files: [email protected] or use a file transfer service like Dropbox, Hightail, WeTransfer, etc.

You may also submit files on CD, DVD, or USB portable memory device.

19.75 x 13 118.5 x 78

9.833 x 13 59 x 78

7.333 x 13 44 x 78

7.333 x 9.667 44 x 58

4.833 x 13 29 x 78

9.833 x 6.417 59 x 38.5

4.833 x 9.667 29 x 58

7.333 x 6.417 44 x 38.5

4.833 x 8 29 x 48

4.833 x 6.417 29 x 38.5

2.333 x 13 14 x 78

9.833 x 3.167 59 x 19

4.833 x 4.75 29 x 28.5

2.333 x 9.667 14 x 58

7.333 x 3.167 44 x 19

2.333 x 6.417 14 x 38.5

4.833 x 3.167 29 x 19

2.333 x 3.167 14 x 19

4.833 x 1.5 29 x 9

Centerspread

Full page

3/4 vertical

1/2+1/16 vertical

1/2 vertical

1/2 horizontal

1/4+1/8 vertical

1/4+1/8 horizontal

1/4+1/16 vertical

1/4 standard

1/4 vertical

1/4 horizontal

1/8+1/16 cube

1/8+1/16 vertical

1/8+1/16 horizontal

1/8 vertical

1/8 horizontal

1/16 vertical

1/16 horizontal

inches picas

Full page 3/4 pagevert.

1/4

page

ver

t.

1/2 page vert.

1/2 page horiz.

1/4 page

1/4 page horiz.

1/4+1/8 page vert.

1/4+1/16 page vert.

1/4+1/8 page horiz.

1/16 page vert.

1/2 + 1/16 page vert.

1/8+

1/16

pag

e ve

rt.

1/8+1/16 page horiz.

For additional or updated information,

or if you have any questions about our

production specifications and

guidelines, please contact the Observer

at [email protected]

SIZESPREFERRED

1/8+1/16 page cube

1/8 page horiz.

1/16 page horiz.

1/8

page

ver

t.

Tabloid format size specifications for

and

The is now published in an attractive, new magazine format.


OR let one of our designerscreate an ad for you, free of charge.Ask your advertising representativefor details.

The Community Guide is a stitched and trimmed 8”x 10.5” magazine printed web offset on recycled paper. The cover is printed on 80-lb. white gloss paper. The text is printed on 30-lb. premium grade newsprint.

The Guide is printed using current newsprint guidelines and color profiles. While improvements have been made over the years in the processes for reproducing process color on newsprint, these standards cannot guarantee the same level of color matching that is achieved in magazine, catalog, sheetfed, gravure or heat-set printing.

For especially critical colors, we advise providing a printed proof of your ad in advance.

See guidelines for preparing digital files on page 15 of our Media Guide.

Email files: [email protected] or use a file transfer service like Dropbox, WeTransfer, Google Drive, etc.

7 x 9.167 42 x 55

4.583 x 9.167 27.5 x 55

7 x 4.5 42 x 27

4.583 x 6.833 27.5 x 41

7 x 2.917 42 x 17.5

2.167 x 9.167 13 x 55

4.583 x 4.5 27.5 x 27

4.583 x 2.168 27.5 x 13

2.167 x 4.5 13 x 27

15 x 9.167 90 x 55

Full page

2/3 vertical

1/2 horizontal

1/2 vertical

1/3 horizontal

1/3 vertical

1/3 cube

1/6 horizontal

1/6 vertical

Centerspread

inches picas

For additional or updated information,



guidelines, please contact the Observer,

[email protected]

SIZESPREFERRED

Full page 2/3 page

1/3

page

ver

t.

1/2 page

1/3 pagecube

1/3 page horiz.

1/2 pagevert.

1/6 page horiz.

horiz.

1/6

page

ver

t.

vert.

Community Guide Ad Sizes & Submission Guidelines 2021MEDIAGUIDE | 14

Production Guidelines 2021MEDIAGUIDE | 15

Digital Ad FilesWe currently use and accept files compatible with AdobeCC—InDesign, Photoshop, Illustrator, and Acrobat. Acceptable file types include: PDF, TIF, EPS. If you are submitting a file in .indd, .ai, or .psd file format please be sure to include all fonts and linked graphics.

DO NOT include printers marks or crop marks in your file. The file should be the exact pica dimensions given on page 13 of the Media Guide.

DO NOT include a bleed in your ad file unless you have made special arrangements for a full page full bleed ad (available on cover pages only).

If you do not have professional design software, or are not able to submit a print-ready file, we can create an ad for you. Consult your sales representative about our design services.

Our production staff often adjusts photos and color for the best quality reproduction in printing. Adjustments include: lightening photos, increasing contrast, and adjusting colors. We will inform and consult you on the adjustments needed. Please see the guidelines for color below.

Advertising Design Style SpecificationsAds must have complete borders. Page bleeds are not available without special arrangement.

Ads will not be placed sideways or upside down.

If the design of an advertisement is similar to Ann Arbor Observer editorial style in three or more of the following ways, the ad will be marked “advertising” and must include the advertiser’s logo:

• Body copy is 10 pt Times Roman, 12 pt leading• Type is set in 14 pica columns (4 per full page)• Heads, subheads, and initial caps are all used • Photos are used with captions

FontsIf you are submitting your ad as a PDF file, please be sure all fonts are embedded in the file. If you are submitting an InDesign, Illustrator, or Photoshop file, we recommend converting the type to outlines to avoid font problems. Otherwise, please send the complete set of all fonts used.If you think it may be necessary for us to make type corrections or last-minute copy changes to your ad, please submit the original design file with all fonts used.

Full-Color AdsAll documents should be set up in CMYK color mode.All images and graphics should be CMYK only. Convert all spot colors and RGB images to CMYK. Do not use rich black or registration black.Because there is a 20% dot gain on newsprint the ink density for any CMYK color mix should total no more than 225%.

Only non-serif type at 12 points or above should be used in cmyk trapping and reverses. To prevent registration problems when type is set below 12 points we recommend using a single color ink (black, magenta, or cyan) at 100%.

Photos and GraphicsUse only CMYK or grayscale images in your design layout.

Submit photos at 300 ppi. Low-resolution web photos and graphics are not suitable for print.

We respect copyright laws and hope you do too.If you have any doubt about whether you have permission to use an image in your ad, DO NOT USE IT. If necessary we can help you obtain appropriate images for your ad from a stock photography source.

If Ann Arbor Observer production guidelines are not followed we cannot guarantee reproduction.


OR let one of our designerscreate an ad for you, free of charge.Ask your advertising representativefor details.For additional or updated information,



guidelines, please contact the Observer

at [email protected].

Local tickets. One place.

Sell tickets. Build community.Produced by the same trusted, award-winning team that has published the Ann Arbor Observer for over 40 years,

a2tix is an online marketing and ticket portal exclusively for Washtenaw County events.

Your audience already knows the Observer as their essential source for local events information. Now we can help them buy local tickets, too.

• Easy access, easy setup• Social media marketing• Local customer support

• Sell tickets online and night-of• Support the area’s best calendar• Ticket fees stay in Michigan

• No start-up costs• Competitive user fees• Low credit card processing fee

a2tix 2021MEDIAGUIDE | 16

Brought to you by the

Contact:

Courtney SidorSales Director/[email protected]

Techical [email protected]

a2view 2021MEDIAGUIDE | 17

Brought to you by the

Sponsor of the weekLogo with website link at top of newsletter.1x: $400 2x: $380 3x: $360 4x: $340

Banner ad with website link800 pixels wide by 400 pixels high

First placement:1x: $400 2x: $380 3x: $360 4x: $340

Second placement:1x: $300 2x: $280 3x: $260 4x: $240

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a2view is the Ann Arbor Observer’s weekly newsletter. It delivers a timely roundup of top stories, events, interviews, short articles, and more.

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a2view is the Ann Arbor Observer’s new weekly newsletter. It will complement the monthly magazine with a roundup of top stories, events, interviews, short

articles, pro�les, personal narratives, art, video and more.

a2view will be emailed every Thursday to a growing list of over 14,000 subscribers.

This week’s a2view is sponsored by

November 25, 2020Can you guess what is pictured in the photo above? Click the image above for the answer and more.

This weekAs Covid cases climb ever higher, a Michigan Medicine physician is tapped to head the committee evaluating vaccine e�cacy for the FDA.

The �rst snow of the season lingered just long enough for a soggy snowball �ght in the backyard. Take advantage of the good indoor weather to check out the Whip Jams Video Series featuring Michigan musicians tooling around pre-pandemic Ann Arbor in a car, singing their hearts out.

Have a safe and happy Thanksgiving everyone! We at the Observer are thankful for you.

Trilby MacDonald, editor

In the NewsAs the weather gets colder, the pandemic keeps getting hotter.The Washtenaw County Health Department (WCHD) recorded 180 new cases and sixteen hospitalizations on Tuesday, following a record 1,823 cases from Nov. 5 to Nov. 18. More than seven percent of those tested are positive for the virus, triple the level of a month ago. Eight county residents have died in the past three weeks, the highest toll since April. .

The U-M was caught o�-guard by partying students, but nearly made it to its Thanksgiving-break goal for in-person classes. The Observer’s December issue has our feature—and fact-checks claims that students “brought the virus here.”

The Rudolf Steiner School of Ann Arbor taught in-person classesall semester. Compared to the AAPS, the small private school is in a “uniquely fortunate position,” explains director Sian Owen-Cruise, our Ann Arborite pro�le in the December Observer.

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2021 media guide - Ann Arbor Observer

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