2021 Marketing Plan - CAI. OC

BUY MARKETING OPPORTUNITIES AT WWW.SHOPCAIOC.ORG LAUNCHED ON 11/12 AT 9 AM

WWW.CAIOC.ORG

2021

Marketing Plan

CAI Orange County

Building Better Communities in Orange County Since 1977

Welcome to 2021! The last year has been extraordinary, and we hope that you and yours are doing well. We look forward to partnering with you in the new year and are pleased to announce our new e-commerce site, www.shopcaioc.org. Established in 1977, the Orange County Regional Chapter of the Community Associations Institute (“CAI-OC”) serves the homeowner leaders, community managers, and business partners who work with residents in more than 5,000 community associations in our 34-city region by providing information, education, and resources that further our mission of Building Better Communities. TARGETED MARKETING FOR YOUR COMPANY

CAI-OC provides the most direct line of marketing to community association board members and community managers in Orange County. With 1,400 members and growing, the chapter is the largest in California and 6th largest in CAI’s international network of 64 chapters. MARKETING & ADVERTISING OPPORTUNITIES

Our chapter has many educational events including luncheons, mini trade shows, symposium and classroom seminars. All of these offer both exhibitor and marketing opportunities. In addition to the educational events, the chapter provides many social events to meet the networking needs of our members, including an annual golf tournament, billiards tournament, holiday social, and more. One of our signature events is the Annual OCEC Awards Dinner to recognize the

outstanding contributions of our members and industry leaders who serve the community associations in Orange County. Advertising opportunities include the chapter’s award winning OC View. The OC View is a 40-page, full color magazine that serves the entire community association industry in Orange County. The chapter’s website is the leading resource for HOA board members with an online service directory, best practice reports, articles on legislative updates for the industry and much more. Virtual Marketing Opportunities became available in 2020 and include Presenting, Commercial, and other levels at our Couch Connect Webinars, 20-Minute Power Classes live– streamed on our social media, 10-minute CAI-OC Cribs Facility Tour live-streamed on social media and more.

Please Note: All prices quoted are CAI-OC member pricing. Non-member pricing is an additional 50% over the quoted price. Pre-payment in full with a credit card us-ing our new e-commerce site is required to guarantee all marketing opportunities and advertising purchased online. Payment Terms Payments for your 2021 Marketing Plan must be made in full by credit card and at the time of online purchase. Cancellation of a contract after the online purchase will result in a $100 administrative fee if canceled before 90 days prior to the event or advertising deadline. No refunds will be given for marketing opportunities canceled within 90 days of the event or advertising deadline.

TABLE OF CONTENTS

Calendar of Events 3 Couch Connect, Live Luncheon, and Mini Trade Show Marketing Opportunities 4-6 Parking 5 Manager Table 5 CLAC Upgrade 6

Mini Trade Show Centerpieces 6 Media (Photography/Video) 6 Trade Show Bag 6 Pen 6 Lanyard 6 Chapter Symposium & Expo 7-8 OCEC Awards Dinner 9-10 Golf Tournament 11-12 Billiards Tournament 13 Virtual Variety Show 13 Holiday Social 14 Virtual Marketing Opportunities 14 Virtual California CID Law Seminar 15 Virtual Manager Breakfast 15 CLTP Class (Homeowner Leader Classes) 16 PMDP (Manager Classes) 16 Free Legal Advice Roundtable 17 Additional Opportunities 17 Membership Campaign 17 Conference or Zoom Room Banner 17 OC View 18

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Upon receipt of full payment, and in addition to the benefits listed here,

advertisers shall receive additional recognition on CAI-OC website based

on annual cumulative total marketing spend for the year: Platinum: Cumulative total of $10,000+

Gold: Cumulative total of $7,500+

Silver: Cumulative total of $5,000+

Bronze: Cumulative total of $3,000+

Loyalty Recognition: Members who purchase 2021 marketing

opportunities that cumulatively total the same as or larger than

their 2020 committed (pre-COVID-19 cumulative totals) will

receive special recognition on our website, social media, at all

live events and in OC View.

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January

21 Virtual Couch Connect (State of CAI 2021) - Zoom

February

18 Virtual Educational Couch Connect (Economic Forecast) Zoom

March

4-6 PMDP M-100 18 Virtual Educational Couch

Connect Educational (Implications of COVID-19) Zoom

25 Manager Breakfast

April 9 PMDP M-202 10 OCEC Awards Dinner: Aloha 2020 13- CLTP Spring 5/4 Chapter Office or Zoom 21 Educational Luncheon & Mini Trade Show (Workforce Development & PCAM Recognition), Hilton Costa Mesa

May

13 Free Legal Advice Roundtable—6 pm 18 Billiards Tournament Danny K’s, Orange 20-21 PMDP M-205 Chapter Office 27 Luncheon (Avoiding Litigation), Marriott, Newport Beach

June Election: 30-day Call for 2022 Director Candidates

23 Symposium & Expo, Hilton Costa Mesa 25 PMDP M-201 Chapter Office

July

15-17 PMDP M-100 Chapter Office 22 Luncheon (Big Spending/

Large Expenditures), Hilton Costa Mesa

28 Virtual Talent Show

August

Online Voting—2022 Directors 10 Free Legal Advice Roundtable 12-13 PMDP M-206 Chapter Office 19 Luncheon (Dealing with

Harassment & Defamation), Venue TBD

September

8 Annual Meeting & 2022 Election 10 PMDP M-203 Chapter Office 15 Educational Luncheon (By Popular Demand— Plumbing Concerns, Piping & Leaks) Hilton Costa Mesa 22- CLTP at Saddleback College 10/6 27 Golf Tournament Tustin Ranch Golf Club

October

5 October Educational Luncheon & Mini Trade Show (Leadership & Conflict Resolution) 28 Free Legal Advice Roundtable—6 pm

Marketing Plan Release

November

4-5 PMDP M-204 Chapter Office 18 Educational Luncheon, (Legislative Update) Venue TBD

December

9 Holiday Social, TBD 16 Luncheon (Homelessness

Update) Marriott, Newport Beach

Some dates and locations may be subject to change. Please check www.caioc.org for the

latest information on event dates and locations.

CAI-OC &

Orange County Stats • 5,000 CIDs/HOAs

• 1,400+ Members in

CAI-OC

• Largest in California

• 6th Largest in 64-chapter

network of CAI

• 34 cities

January-March 2021 will not have live luncheons due to uncertainties caused by COVID-19, the potential financial impact and expense associated with producing our large-scale luncheons. For Q1 2021, we will continue our popular Couch Connect Educational Webinars (attendance range of 80-150). The luncheon/min-trade show events scheduled for April-December 2021 will be held at various hotels /venues in Orange County. Average attendance at our live innovative and informative luncheon programs is between 325 - 375. January-June 2021 Couch Connects/luncheons will be released on 11/12. To even the playing field for CAI-OC Members of all sizes and budgets, the July-December 2021 luncheons will be released in early 2021.

JANUARY/FEBRUARY/MARCH 2021

COUCH CONNECT WEBINARS

PRESENTING LEVEL $700 per event (limited to five per event) includes:

• Up to 2-minute live or videotaped commercial

addressing the attendees directly

• Company logo on promotional materials, social

media, and website

• Recognition in the chapter magazine OC View

•. PDF list of manager and business partner attendee

names post event

• One (1) free company attendee

MANAGER/HOMEOWNER LEVEL

$500 per event includes:

• Eight (8) invited Community Managers and/or Community Association Volunteer Leaders seated at your table.

• Company logo on promotional materials, social media, and website

• Recognition in the chapter magazine OC View • .PDF list of manager and business partner attendee

names after the event • Two (2) free company attendees

COMMERCIAL LEVEL

$280 per event (limited to two per event) includes:

• Up to 30-second live or videotaped commercial addressing the attendees directly

• Company logo on promotional materials, social media and website

• Recognition in the chapter magazine OC View • One (1) free company attendee

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Couch Connect & Digital Event Testimonials

“Being an HOA Board member

is challenging even in normal

times, and the issues we now

face due to the COVID-19

pandemic have significantly

increased these challenges. The CAI-OC

events focused on the problems that the

pandemic has created in the areas of legal

issues, budgeting, homeowner communica-

tions, and other problems have been

invaluable in helping our Board function

effectively during the ‘new normal’ while

continuing to make the long-term decisions to

allow us ensure that we are in good

financial and operating condition when we

can re-open our facilities and return to

normal community activities.”

S. F. CAI-OC Homeowner Leader Member

As one of the early adopters of

CAI OC’s digital/virtual

marketing opportunities, we

found that we fit right into this

type of marketing niche. Our

company had already produced a number of

videos and podcasts so with CAI OC’s pivot

into more digital and virtual opportunities due

to COVID 19, we were able to plug right in. We

appreciate the chapters quick “out of the

box” thinking to provide the platform for us to

still reach our valuable community managers

and homeowner leader customers. Moving

into the future, we hope CAI OC continues

with these new marketing opportunities in

addition to the luncheons and special events. R. K. CAI-OC Business Partner Member

I LOVE the topic of mental

health and think it is so

important to normalize talking

about it. Really appreciate the

partnership of having a

licensed professional come in like we would

for experts in all fields. Well done, CAI!

C. W. CAI-OC Manager Member

REGULAR LUNCHEON EXHIBITOR - Limited to 30 $560 per event includes:

• Lunch for one (1)

• Six-foot skirted table to display your company

information with electricity

• Recognition at the event & in the chapter

magazine OC View

• Company name on the CAI-OC website for the

month of marketing opportunity

MANAGER/HOMEOWNER TABLE

There are a maximum of four (4) manager/homeowner table advertisers per luncheon/mini trade show.


• Lunch for two (2)

• Eight (8) invited Community Managers and/or

Community Association Volunteer Leaders

seated at your table.


magazine OC View


month of opportunity

MINI TRADE SHOW EXHIBITOR - Limited to 60 $635 per event includes:


• Six-foot skirted table to display your company

information with electricity

• Recognition at the event & in the chapter magazine

OC View


month of marketing opportunity

PARKING

There are a maximum of two (2) parking advertisers per luncheon/mini trade show.



• Small table at entrance with option to hand out

company literature and/or giveaway with

parking validation


magazine OC View


month of opportunity

2021 MINI TRADE SHOW DATES & TOPICS

April 21 (Weds) Workforce Development & PCAM

Reception

*September 15 (Weds) By Popular Demand—

Plumbing Concerns

*October 5 (Tues) Venue TBD and Leadership & Conflict

Resolution

*November 18 (Thurs) Legislative Update

*December 16 (Thurs) Homelessness Update

2021 COUCH CONNECT WEBINARS & LIVE LUNCHEON

DATES & TOPICS

January 21 (Thurs) State of CAI Address (Virtual)

February 18 (Thurs) Economic Forecast (Virtual)

March 18 (Thurs) Implications of COVID-19 (Virtual)

May 27 (Thurs) Avoiding Litigation/De-escalating

Legal Conflicts

June—N/A Annual Symposium & Expo

*July 22 (Thurs) Big Spending/Large Expenditures

August 19 (Thurs) Dealing with Harassment & Defamation

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*Note: To even the playing field for CAI-OC Members of all sizes and budgets, we will release the July-December 2021 luncheon/mini trade show marketing opportunities on www.shopcaioc.org in early 2021.

****Location and date are subject to change, live events may go virtual due to COVID-19, please verify

prior to event.****

REGULAR LUNCHEON SCHEDULE 11:30 a.m. - 12:00 p.m. Registration/Exhibit Hall Open 12:00 p.m. - 1:30 p.m. Educational Luncheon Program

MINI TRADE SHOW SCHEDULE 11:00 a.m. - 12:15 p.m. Registration & Mini Trade Show 12:15 p.m. - 1:30 p.m. Educational Luncheon Program 1:30 p.m. - 2:00 p.m. Mini Trade Show

MEDIA (PHOTOGRAPHY/VIDEO) $700 (maximum of 2 advertisers) includes:


• Upon receipt of full payment, recognition on the CAI-OC website, and social media


UPGRADE YOUR MARKETING OPPORTUNITY AND SUPPORT CLAC! Select your premium booth location at a luncheon, mini trade show or the symposium. Be recognized from the podium as the CAI-California Legislative Action Committee (CLAC) advertiser for the month.

Luncheon upgrade (limited to 5) $100

Mini Trade Show upgrade (limited to 9) $150

Symposium & Expo* (limited to 10) $175

*(includes a special raffle prize provided by the chapter and announced at the conclusion of the event)

TRADE SHOW BAG Will include company logo on each trade show bag given to Community Managers and Community Association Volunteer Leaders.

$200 for April and May Luncheons and Mini Trade Shows (including 1 Mini Trade Show)

$625 for July through December Luncheons and Mini Trade Shows (including 5 Mini Trade Shows)

PEN Have your company pen displayed at each attendee’s place at the luncheon tables. Supply CAI-OC with enough pens for three (3) months* and your company pen will be at each attendees seat. includes:

Your company pen at each attendees seat at the luncheon and/or mini trade show in the time

quarter indicated below.

Pens to be supplied by advertiser. (Approx. 1,000 needed per quarter.)

$500 per each marketing opportunity

1st quarter marketing opportunity - N/A—Virtual

2nd quarter marketing opportunity - April, May *please note this is only 2 months for the period

3rd quarter marketing opportunity - July, August, September

4th quarter marketing opportunity - October, November, December

LANYARD Your company logo on attendee’s lanyard in 2021! There is only one (1) marketing opportunity available for the entire year for the luncheons and mini trade shows. $1,500 per marketing opportunity *please note this amount excludes the Q1 Couch Connect webinars

CENTERPIECE for Mini Trade Shows $100 During each mini trade show, exhibitors are encouraged to decorate their booths based on the theme for the month. Centerpieces are given away as a table drawing at each event. Each of the centerpieces includes company recognition at each luncheon table during the Mini Trade Show.

April Mini Trade Show October Mini Trade Show

September Mini Trade Show November Mini Trade Show

December Mini Trade Show

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9TH ANNUAL CAI-OC SYMPOSIUM & EXPO

Wednesday, June 23

Hilton, Costa Mesa With more community managers and HOA board members in attendance than any other state-wide event, the Committee has maximized the trade-show experience for all members and continued quality educational sessions.

PRESENTING $5,000—EXCLUSIVE! (Only one available) • Company representative to address the audience at Opening Plenary Session/Keynote for all attendees (up to 5 minutes, content pre-approved by CAI-OC) • Company recognition and logos on pre-event marketing materials • Company logo link on the CAI-OC website • Premium exhibitor booth with six-foot skirted table within a 10 X 10 designated booth area to

display your company information with electricity (trade show floor plan available to select your booth location

• Four (4) attendees for event • Company recognition and logos at educational sessions on PowerPoint Presentations • Upon receipt of full payment, company logo, and link on the CAI-OC website

SHOWCASE $1,650 (Only two available)

• Premium exhibitor booth with six-foot skirted table within a 10 X 10 designated booth area to display your company information with electricity (trade show floor plan available to select your booth location

• One-minute company information presentation prior to an educational session • Two (2) attendees for event • Company recognition and logos at educational sessions on PowerPoint Presentations • Upon receipt of full payment, company logo link on the CAI-OC website

EXHIBITOR BOOTH $1,150 (15 available) • Six-foot skirted table within a 10 X 10 designated booth area to display your company information with electricity (trade show floor plan available to select your booth location) • Two (2) attendees for event

EXHIBITOR TABLE TOP DISPLAY $700 (66 available) • Six-foot skirted table to display your company information (no electricity) - Table top display will

be on a first come first serve basis. • One (1) attendee for event

COCKTAIL $760 (Eight available)

• Company logo on each attendee’s drink ticket • Exclusive company recognition at cocktail bars • Company logo on cocktail napkins • Company information included in conference bag • Two (2) attendees for event

All marketing opportunities include: • Recognition at the event & in the chapter magazine, OC View • Company website link on the CAI-OC website on event page

• List of attendees (post-event)

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NAME BADGE $1,000 EXCLUSIVE! (Only one available)

• Company logo on each attendee name badge • One (1) attendee for event

HOMEOWNER SCHOLARSHIP $620 (Six available)

• Company information included in conference bag • One (1) attendee for event • Invitation to up to four (4) Homeowner Leaders

PARKING $500 (Only three available)

• Small table at registration to hand out company literature and/or giveaway with parking validation • One (1) attendee for event

SHOWCASE BAG $550 (Only five available)

• Company logo on conference attendee bag • Company information included in conference bag • One (1) attendee for event

EDUCATIONAL SESSION $620 (Only four available)

• One minute company information presentation available prior to an educational session • Company information included in conference bag • One (1) attendee for event

COFFEE BREAK $420 (Only two available)

• Company logo on custom coffee sleeves • Company information included in conference bag • One (1) attendee for event

HORS D’OEUVRES $320 (Unlimited)

• Exclusive company recognition at hors d’oeuvre buffet stations • Company information included in conference bag • One (1) attendee for event

POWER BREAK $300 (Unlimited)

• Exclusive company recognition at snack buffet stations • Company information included in conference bag • One (1) attendee for event

RAFFLE TICKET $250 (Six available)

• Exclusive company recognition on raffle ticket envelopes • One (1) attendee for event

ANNUAL OCEC AWARDS AND WINE DINNER: Aloha 2020 Saturday, April 10 (Note New Date & Location!)

Newport Dunes Waterfront Resort

The Chapter is honored to recognize member contributions that are so significant to the industry that only an awards dinner such as this can reflect the dedication of these elite members. Being an advertiser at this event is evidence of those companies who value leadership and professionalism, and strive to honor those who have these outstanding qualities.

EXCLUSIVE MAGNUM PRESENTING $7,500 (Only one available)

• Company representative to address the audience during program (up to 6 minutes, content pre-approved by CAI-OC) • Company logo and recognition on pre-event marketing materials and company logo linked to your website on the CAI-OC Website • Premium reserved tables for twenty (20) attendees (dinner included) • Company logo on event PowerPoint presentation and awards dinner program • Photo recognition in the OC View & Chapter website • Event signage provided by CAI-OC

CHAMPAGNE TITLE $5,000 (Only two available)

• Company logo displayed at each podium • Premium reserved table for ten (10) attendees (dinner included) • Formal recognition at the podium • Company logo on event PowerPoint presentation • Photo recognition in the OC View & upon receipt of full payment, on the Chapter website • Company logo in the awards dinner program

VINTNER $3,000 (Only three available)

• Exclusive company recognition at the cocktail reception • Reserved table for eight (8) attendees (dinner included) • Formal recognition at the podium • Photo recognition in the OC View • Company logo on event PowerPoint presentation

SOMMELIER $1,750 (Six available)

• Four (4) dinner tickets (with option to reserve a table with additional purchase of dinner tickets) • Company recognition on the dinner/wine menu and at the podium • Company logo on event PowerPoint presentation

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All marketing opportunities include:


• Company website link on the CAI-OC

website • Company recognition

in the awards program

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ANNUAL OCEC AWARDS AND WINE DINNER (cont’d)

PHOTO $1,950 (Only two available)

• Two (2) dinner tickets • Company logo on each souvenir photograph • Company logo on event PowerPoint presentation • Formal recognition at the podium

VALET $1,200 (Only five available)

• Two (2) dinner tickets • Company recognition at special CAI portico • Company logo on event PowerPoint presentation • Company logo on attendee good-night give-a-way

HORS D’OEUVRE $750 (Eight available)

• Two (2) dinner tickets • Company logo on cocktail napkins • Company name on event PowerPoint presentation

COFFEE $600 • One (1) dinner ticket • Exclusive recognition at the coffee station • Company name on event PowerPoint presentation

JEROBOAM $400 • One (1) dinner ticket • Company name on event PowerPoint presentation

Note: Reserved tables only available with marketing opportunities.

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Nominate your colleagues, Board Members, Managers, and

Business Partners today! Nominations deadline: 1/29/21.

Go to www.caioc.org or click here to submit online.

http://en.wikipedia.org/wiki/Wine_bottle

http://en.wikipedia.org/wiki/Wine_bottle

https://www.surveymonkey.com/r/2020AwardsCAIOC

33rd ANNUAL GOLF TOURNAMENT Monday, September 27

Tustin Ranch Golf Club

EXCLUSIVE MASTERS PRESENTING $5,000—NEW! (Only one available) • Two (2) VIP foursomes including tournament awards dinner

• Company representative to address audience during awards dinner (up to 5 minutes, content pre-approved by

CAI-OC)

• Company recognition at post golf awards presentation

• Company recognition as Exclusive Masters Presenting Supporter on event banner and pre-event marketing and

on all golf cart signs

• Company exhibit table and custom signage at designated tee box with lunch for two (2) company

representatives

• Full page ad in tournament program and recognition as Exclusive Masters Presenting Supporter on program

• Inclusion of item company logo item in bag (to be provided by Exclusive Masters Presenting Supporter)

• Recognition in the OC View & on the chapter website

CHAMPIONSHIP $3,000 (Only three available) • One (1) VIP foursome including tournament awards dinner

• Company exhibit table and custom signage at designated tee box with lunch for two (2) company

representatives

• Soda and Gatorades to distribute to tournament players (beverages provided by chapter)

• Company recognition on event banner

• Full page ad in tournament program


• Company recognition at post golf awards presentation

PRO $1,750 (Only four available) • One (1) VIP twosome including awards dinner

• Exhibit table and custom signage at designated tee box with lunch for two (2) company representatives

• Water bottles to distribute to tournament players (beverages provided by chapter)

• Company recognition on event banner

• 1/2 page ad in tournament program


PHOTOGRAPHER $1,500 (Only one available) • Company logo on each player’s souvenir photo

• Two (2) awards dinner attendees



WATER HOLE $1,200 (Only five available) • Company exhibit table and signage at a tee

• Lunch for two (2) company representatives

• Alcoholic beverages to tournament players (beverages provided by chapter)



CART $1,200 (Only one available) • One (1) VIP Twosome including awards dinner

• Company logo on all player’s golf carts 1/2 page ad in tournament program

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CONTEST HOLES $900 (Only one available per contest) Please select one of the following contests:

• Putting Contest—Sold Out/Transferred from 2020 • Hole-in-One (only one available) • Marshmallow Drive Contest (only one available) • Poker Contest (only one available)

• Company exhibit table and custom signage at designated tee box with lunch for two

(2) company representatives



• Recognition at the post golf awards presentation

TEE SIGN $1,000 (Only two available) • Company logo on tee marker signs (18 each)



HOSPITALITY $1,000 (Only two available per hospitality item) Please select one of the following contests:

• 19th HOLE (only two available) • Breakfast & Bloody Mary Bar (only two available) • Food Truck Sponsor (only two available)

• Display table at hospitality item selected with one (1) company representative to exhibit



• Recognition at the post golf awards presentation

SPORTS SWAG BAG $800 (Only three available) • Company logo on deluxe sport bag for each golfer


• Inclusion of company logo item in bag (item to be provided by advertisers)

PIN FLAG $700 (Only three available) • Company logo on 6 (six) holes of pin-flags (sponsor may keep flags post-event)

• Company recognition in the tournament program

SHOTGUN LEVEL $650 (Only three available)

• Company exhibit table prior to the shotgun of the tournament during coffee and networking


• Company recognition in the tournament program

DRIVING RANGE $250 • Company logo on sign at the driving range

• Recognition in tournament program


BALL DROP $150 - NEW! • Company logo on sign at the hole

• Recognition in tournament program


BILLIARDS TOURNAMENT Tuesday, May 18

Danny K’s, Orange

BREAK SHOT $650 (Only five available)

• Team Registration of four (4) players • Access to the all-you-can-eat dinner buffet • Oversized company recognition at each pool table event banner • Recognition in the OC View & on the chapter website • Exclusive Dinner Table Top recognition

BANK SHOT $475 (Ten available)

• Team Registration of four (4) Players • Access to the all-you-can-eat dinner buffet • Company recognition at each pool table event banner • Recognition in the OC View & on the chapter website

KICK SHOT $325 (17 available)

• Team Registration of four (4) Players • Access to the all-you-can-eat dinner buffet • Company recognition on the exclusive buffet signage • Recognition in the OC View & on the chapter website

VIRTUAL VARIETY SHOW - THIS INDUSTRY’S GOT TALENT Wednesday, July 28

On Zoom BROADWAY $1,500 (Only two available)

• Company representative to address the audience (3 minutes, content pre-approved by CAI-OC)

• Company to introduce three talents

• Company recognition in event marketing materials, website, and social media

HOLLYWOOD SPONSORS $700 (Only three available)

• Company representative to address the audience (2 minutes, content pre-approved by CAI-OC)

• Company to introduce two talents


VARIETY $400 (Only five available)

• Company representative to address the audience (1 minute, content pre-approved by CAI-OC)

• Company to introduce one talent


VIDEO $250 (Ten available)

• Company representative to address the audience (30 seconds, content pre-approved by CAI-OC)


ZOOM $100 • Company recognition in event marketing materials, website, and social media

All marketing opportunities include: Recognition based upon marketing opportunity level in the sponsor event video.

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VIRTUAL MARKETING OPPORTUNITIES

Coordinate your dates with chapter calendar POWER CLASS GUEST SPEAKER $425

• Opportunity to speak for up to 20 minutes (pre-approved educational program live streamed on Facebook)

• Program and details included in social media marketing prior to Power Class

SHARE YOUR POST $250 per share • Chapter will share one of your selected posts to the chapter’s Facebook or Instagram

INSTAGRAM TV $250 per video share • Chapter will post your approved video to Instagram TV on the chapter’s Instagram

SOCIAL MEDIA STORY $150 per post • Chapter will post your provided content to the chapter’s Facebook or Instagram for 24 Hours

ADVERTORIAL $350 • Chapter will email your approved article submission (max 500 words) and logo to the Chapter’s entire database

as part of an e-blast (4,500+ contacts)

COMPANY LOGO $200 • Chapter will include your company logo in one of our Chapter’s emails to the entire database (4,500+ contacts)

CAI-OC CRIBS VIDEO TOUR ON SOCIAL MEDIA $300 • Facebook or Instagram TV

• Chapter will post a video interview with your company and/or tour of your company to Social Media (10 minutes max)

Website Marketing Opportunities

ONE-YEAR WEBSITE ADVERTISEMENT $1,500 • Have your company’s 1/4 page advertisement on the chapter website for 12 months

SIX-MONTH WEBSITE ADVERTISEMENT $1,000 • Have your company’s 1/4 page advertisement on the chapter website for 6 months

QUARTERLY WEBSITE ADVERTISEMENT $450 • Have your company’s 1/4 page advertisement on the chapter website for 3 months

HOLIDAY SOCIAL Thursday, December 9

Venue TBD

The Community Outreach Committee provides a seasonal opportunity for networking of Chapter members while providing those in Orange County less fortunate with a valuable toy donation during the holiday season.

SEASONAL SPECTACULAR $650 • Company logo recognition on the event sign

• Recognition in the OC View & website

• Recognition at the cocktail bars and hors d’oeuvre tables

• Two (2) attendees

CHEERS $400 • Company logo recognition on the event cocktail napkins

• Recognition on the event sign


• Two (2) attendees

DESSERT $325 • Company recognition on the event sign

• Exclusive company recognition at the dessert buffet & coffee station

• Company recognition in the OC View & website

• One (1) attendee

CENTERPIECE $175 • Recognition at each table with the holiday centerpieces


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VIRTUAL CALIFORNIA CID LAW SEMINAR

March 22, 24, and 26 9 am—11:30 am

Zoom

One available per day

CAI’s CID Law Seminar is the most comprehensive legal course available for the professionals managing

community associations and board members who run them. In 2021, all eight CAI California Chapters

are partnering to produce this eight-hour course spread over three mornings. Reach managers in

Orange County and beyond as we give a comprehensive overview of California and Federal laws

affecting community associations.

Patron $400 (Only one available per day; please select the date)

• Company logo on pre-event marketing, social media, website, and on presentation

• Company representative to address the audience for 30 seconds

VIRTUAL MANAGER BREAKFAST

March 25 Zoom

The Community Manager Support Committee has created a new educational forum and networking for community managers only. These educational sessions will address issues that will help community managers advance their education goals with CAI. The online event will be held once on March 25, 2021.

PATRON $430

(Only five available)

• Company recognition in pre-event marketing, social media, and website • Company representative to address audience (up to one minute) at beginning of educational session • Recognition at the event • Up to ten tickets to Manager guests

SUPPORTER $180 (Seven available)

• Company logo recognition in pre-event marketing, social media, and website • Up to five tickets to Manager guests

In keeping in line with our mission statement, the CAI-OC Education Committee is dedicated to the education of Community Association Volunteer Board Members and Community Managers. Along with monthly luncheons, the Chapter holds two five-week series of Community Leadership Training Programs (CLTP). Specifically geared to the leadership of HOA’s, these courses will provide an in-depth discussion and up-to-date information on topics that are critical to the success of your association. Your marketing opportunity dollars ensure we are able to facilitate these fundamental educational programs at no cost to community managers and homeowner leader members.

CLTP Class $300

• Company name on signage at all series of CLTP Classes • Company information included in course materials given to all attendees (For live CLTP, provide 100 each 8½” x 11” flyers) • Recognition on the Chapter website

HOMEOWNER LEADER CLASSES

Exhibitor at PMDP Workshops $325 (Only two available per program) • Six-foot skirted display table (no electricity)

(Exhibitor time is during registration from 8:00 am until 8:30 am)

• Two (2) company attendees to introduce their firms to the community managers at the

beginning of the educational program and breakfast.

• Upon receipt of payment in full, company website address & link on the website

• Includes a contribution to the PCAM scholarship fund

PMDP Workshop Highlighter $300 (Only one available) • Your company highlighter at each attendee’s seat for all

live PMDP workshops

• Highlighters to be supplied by sponsor (approx. 250

needed for the year)

• Includes a contribution to the PCAM scholarship fund

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PMDP (NATIONAL CAI M-SERIES) CLASS MANAGER PROGRAMS

Virtual Spring CLTP on Zoom April 13-May 4 Fall CLTP at Saddleback College September 22-October 6

FREE LEGAL ADVICE ROUNDTABLE

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MEMBERSHIP CAMPAIGN $350 The “2022” Campaign from the Membership Committee is looking for support in offering recognition to both the recruiter and the new member. The promotion will run for the entire year with fabulous prizes.

• Monthly recognition on the PowerPoint at the Educational Luncheon during the recruiter and new member presentations

• Recognition on the chapter website on the campaign page with links to your company website

CHAPTER CONFERENCE OR ZOOM ROOM

$500 Banner includes: • Company logo recognition perpetually displayed in the chapter’s conference room or Zoom room

during meetings and educational seminars

ADDITIONAL OPPORTUNITIES

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Thursday, May 13 (PM) Thursday, August 12 (AM)

Thursday, October 28 (PM) Venues TBD

Exhibitor $425 (Only six available) • Six-foot skirted table top display (no electricity)

• Recognition at the event


Special OC View Advertising Insert $220 • Business Card ad in Special OC View Magazine

• Recognition at the event

Centerpiece Sponsor $75 • Recognition in the OC View & on the chapter website

• Company recognition at the event at each table

OC VIEW MAGAZINE ADVERTISING The OC View is the bi-monthly publication of the Orange County Chapter. With award-winning articles the magazine contains important industry information for all membership representative groups of CAI.

The OC View online offers advertisers the opportunity to live link to their company website. If your advertisement contains a web link, your advertisement will

automatically link to your company website.

GUIDELINES

Pre-payment prior to the advertising deadline date is required. Any advertisement received without payment will not be included until payment is received.

All advertisements received must be in digital format to be included in the online OC View, please e-mail to [email protected].

S P E C I F I C A T I O N S

size dimensions price full page vertical 7 1/2”w X 10”h $800 8 1/2”w X 11” h bleed

premium pages vertical 7 1/2”w X 10”h $950 inside front and inside back covers 8 1/2”w X 11” h bleed

back cover vertical 6 1/2”w X 9”h $1,000

1/2 page horizontal 7 1/2”w X 4 3/4”h $475

1/3 page vertical 2 3/8”w X 10”h $350

1/4 page vertical 3 1/2”w X 4 3/4”h $300

1/8 page horizontal 3 1/2”w X 2 1/4”h $220

** all advertising rates include full color process and are quoted per issue** *Artwork must be created to exact specifications for link to be recognized. CAI is not responsible for broken, missing, or

misdirected links in advertiser supplied artwork. Certain restrictions apply.

A D V E R T I S I N G I N S E R T I O N & P A Y M E N T D E A D L I N E D A T E S F O R 2 0 2 1

Jan/Feb Issue November 13, 2020

Mar/Apr Issue January 15, 2021

May/Jun Issue March 12, 2021

Jul/Aug Issue May 14, 2021

Sept/Oct Issue July 16, 2021

Nov/Dec Issue September 10, 2021

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CAI-OC www.caioc.org

2021 Marketing Plan - CAI. OC

Documents

Transcript of 2021 Marketing Plan - CAI. OC