2020 Travel Trends Annotated Questionnaire...AARP Travel Research – 2020 Travel Trends January...

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Sample Specifications

S1. Let’s start with a few demographic questions: Please select your gender.

Millennials GenX Boomers

Unweighted n 397 402 780

Male 51% 49% 47%

Female 49% 51% 53%

S2. Please tell us your age.



22-38 100% - -

39-54 - 100% -

55-59 - - 35%

60-69 - - 43%

70+ - - 22%

AARP Travel Research – 2020 Travel Trends

January 2020

• n=1,700

• 50/50 Males and Females, ages 22+

• Minimum income of $30K for those age 45+

• Used an online travel site within past 2 years for non-business related travel

• Traveled within past 2 years for 2 nights or more, or at least 50 miles from home for non-business related travel

• Anticipate at least one personal trip (non-business) in 2020 that entails 2 nights or more, or at least 50 miles from home

Screening Questions

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Mean 33.07 46.83 63.54

hFlag. Generation.



18-21 - - -

Millennial 100% - -

GEN X - 100% -

BABY BOOMER - - 100%

74+ - - -

Mean 33.07 46.83 63.54

[TERMINATE IF AGE <22]

S3. Please select the state in which you currently reside.



California 12% 10% 10%

Florida 7% 9% 11%

Texas 10% 9% 7%

New York 10% 7% 8%

Illinois 4% 7% 6%

Ohio 3% 4% 4%

Arizona 3% 3% 4%

Georgia 3% 3% 3%

Maryland 4% 3% 3%

Massachusetts 2% 1% 4%

Michigan 2% 2% 4%

Pennsylvania 2% 4% 3%

New Jersey 1% 4% 2%

Wisconsin 4% 3% 2%

Virginia 2% 2% 2%

North Carolina 2% 3% 2%

Missouri 3% 1% 2%

Washington 2% 1% 2%

Colorado 2% 1% 2%

Minnesota 2% 2% 2%

Indiana 1% 3% 1%

Tennessee 2% 1% 3%

Hawaii 2% 1% 1%

Nevada 1% 3% 2%

Alabama 1% 1% 1%

South Carolina 1% 1% 1%

Kentucky 2% 2% 1%

Louisiana 1% 1% 1%

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New Mexico 1% 1% 1%

Oregon 2% - 1%

Oklahoma 1% 1% 1%

Connecticut 1% 2% 1%

Kansas 1% 1% 1%

Washington, DC 1% 0% 0%

New Hampshire 1% - 1%

Mississippi 1% 1% 0%

Iowa 1% 1% 1%

Arkansas - 1% 1%

Montana - 0% 0%

Utah 0% 1% 0%

Delaware 0% 0% 0%

Idaho - 0% 1%

Rhode Island 1% - 0%

Nebraska 0% - 0%

South Dakota - - 0%

West Virginia 0% - 0%

Vermont 1% - 0%

North Dakota 0% - -

Wyoming - 0% 0%

Maine 0% - -

dRegion. Region.



Northeast (CT, ME, MA, NH, NJ, NY, PA, RI, VT) 18% 18% 18%

Midwest (IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI) 21% 22% 22%

South (DE, DC, FL, GA, MD, NC, SC, VA, WV, AL, KY, MS, TN, AR, LA, OK, TX) 37% 37% 37%

West (AZ, CO, ID, NM, MT, UT, NV, WY, AK, CA, HI, OR, WA) 24% 23% 23%

S4. Do you, or does anyone in your household, work for any of the following?



A travel company or agency - - -

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A hotel or other hospitality company or provider - - -

A market research company or market research department - - -

A newspaper, radio or TV station/program - - -

An advertising agency - - -

An airline, cruise or tour company - - -

A sales promotion or public relations agency - - -

None of the above 100% 100% 100%

S5a. Are you of Hispanic or Latino origin (ethnicity)?



Yes 20% 19% 11%

No 80% 81% 89%

S5b. What is your race?



White/Caucasian 77% 75% 81%

Black/African American 14% 13% 11%

Asian/Asian American 7% 9% 6%

Native American 3% 3% 2%

Other (Please Specify) 4% 4% 3%

hRace. Final ethnicity punch.



Hispanic 20% 19% 11%

Caucasian 61% 61% 72%

Black/African American 11% 11% 10%

Asian 5% 7% 5%

Native American 1% 1% 1%

Other 3% 1% 1%

S6a. Which of the following best describes your current employment status?



Full-time employee 82% 81% 33%

Full-time self employed 3% 4% 5%

Part-time worker 5% 5% 10%

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Homemaker 4% 4% 4%

Not currently working 3% 1% 2%

Student 3% - -

Retired - 5% 47%

S6b. What is your current annual household income, before taxes?



Below $20,000 (18) 3% 0% -

$20,000 - $29,999 (25) 6% 0% -

$30,000 - $49,999 (40) 14% 10% 15%

$50,000 - $74,999 (62.5) 22% 21% 24%

$75,000 - $99,999 (87.5) 19% 18% 18%

$100,000 - $149,999 (125) 20% 31% 23%

$150,000 or more (175) 17% 21% 20%

Prefer not to answer - - -

Mean in Thousands 92.38 106.77 100.49

S7a. Which of the following organizations are you currently a member of?



Amazon Prime 62% 57% 52%

AAA ('Triple A') 28% 43% 49%

Costco 36% 43% 40%

AARP - 20% 57%

USAA 11% 12% 11%


hAARP. AARP Member.



AARP MEMBERS - 20% 57%

NON-MEMBERS 100% 81% 43%

S7b. In the past two years, which of the following travel sites have you visited?



Hotel, Airline or Rental Car websites 82% 89% 90%

Travel booking websites (i.e. Expedia, Travelocity, Orbitz, etc) 80% 78% 68%

Review websites (TripAdvisor, Yelp, etc.) 66% 66% 62%

Other Travel Sites (Please Specify) 3% 5% 13%

None of the above - - -

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S8. In the past 2 years, how many personal trips did you take where you traveled at least 50

miles away from home and stayed two or more nights?



1 7% 4% 4%

2 13% 14% 11%

3 12% 10% 10%

4 14% 17% 14%

5 13% 8% 9%

6 11% 12% 13%

7 3% 3% 4%

8 6% 7% 10%

9 1% 2% 1%

10 9% 7% 9%

11+ 12% 15% 15%

Mean 6.40 6.91 7.20

S8TRIPS. Hidden.



None - - -

One 7% 4% 4%

Two 13% 14% 11%

Three 12% 10% 10%

Four or more 68% 72% 76%

S9. And how many of those personal trips (non-business related travel) were taken in the past

year, just thinking about the calendar year of 2019?



0 4% 3% 6%

1 21% 18% 15%

2 27% 28% 25%

3 16% 18% 16%

4 11% 8% 12%

5-9 16% 19% 20%

10+ 5% 6% 5%

Mean 3.24 3.65 3.54

S10. How many more personal trips (non-business related travel) do you anticipate taking

between now and the end of the year?

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0 16% 12% 12%

1 37% 38% 36%

2 26% 28% 32%

3 11% 12% 12%

4+ 10% 10% 8%

Mean 1.79 1.82 1.80

S9/S10. Total trips in 2019.



0 2% 1% 2%

1 8% 6% 6%

2 16% 18% 13%

3 16% 17% 16%

4 18% 14% 16%

5 8% 9% 11%

6 8% 11% 9%

7 5% 6% 8%

8 5% 5% 4%

9 3% 2% 3%

10 4% 2% 3%

11+ 8% 11% 9%

Mean 5.03 5.47 5.34

S11. And finally, how many personal trips do you anticipate taking next year, in the calendar

year of 2020?



1 13% 9% 9%

2 26% 26% 21%

3 21% 18% 22%

4 13% 13% 16%

5 9% 10% 10%

6-10 15% 18% 17%

11+ 3% 6% 6%

Mean 4.05 4.53 4.67

Main

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Q1. Today’s survey is about your travel plans for the 2020 calendar year (January 2020 through

December 2020).

Q1a. A moment ago you mentioned you anticipate taking [S11 RESPONSE] personal trip(s) in

2020. How many of these will be an international trip and how many will be a domestic trip?

Your best estimate is fine.

1. International Trips Millennials GenX Boomers


0 45% 43% 49%

1 36% 36% 33%

2 12% 13% 12%

3 3% 5% 3%

4+ 3% 3% 2%

Mean incl. 0 0.89 0.96 0.84

Mean excl. 0 1.62 1.7 1.66

1. Domestic Trips Millennials GenX Boomers


0 7% 7% 4%

1 23% 18% 17%

2 29% 29% 21%

3 15% 11% 20%

4+ 27% 36% 38%

Mean incl. 0 3.1 3.51 3.82

Mean excl. 0 3.34 3.78 3.98

Q2. Let’s start by talking about your international trip(s).

For the international trip(s) you plan on taking next year, please read the list of trip types below

and select your primary motivation for EACH trip.

Base: Total International Trips Millennials GenX Boomers


Bucket list trip, to check something off my bucket list

18% 13% 23%

Summer vacation 15% 15% 10%

Family trip (parents, grandparents, children, all going to one destination to be together)

11% 15% 12%

Celebration vacation, to celebrate a life milestone

9% 11% 9%

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Solo vacation, traveling without friends, family, or significant other. It's a trip just for you.

6% 8% 12%

Romantic getaway 10% 11% 9%

Holiday travel (Thanksgiving, Christmas, Hanukkah, etc.)

6% 7% 4%

Family reunion 3% 3% 4%

Girls getaway 3% 3% 3%

Weekend getaway 5% 4% 2%

Spring break trip 4% 5% 1%

Wedding/graduation or other event 4% 2% 2%

Required Travel (to take care of a family member, second home, etc.)

2% 1% 1%

Guys getaway 2% 1% 1%

Other 2% 3% 8%

Q2b. Thinking about your upcoming international trips listed below, please indicate the time of

year, or season, you plan to travel.

Base: Total International Trips Millennials GenX Boomers


Early 2020 (January-February) 16% 14% 13%

Spring 2020 (March-April-May) 29% 30% 34%

Summer 2020 (June-July-August) 32% 26% 22%

Fall 2020 (September-October) 16% 20% 22%

Winter 2020 (November-December) 8% 10% 9%

Q3d. For each international trip below, please indicate the primary mode of transportation you

will use to get to your destination.

Base: Destination Chosen For International Trip(s)



Airplane 72% 68% 65%

Cruise ship 7% 19% 26%

Personal vehicle 9% 3% 2%

Rental vehicle 5% 6% 2%

Bus 1% 2% 2%

Train 4% 1% 1%

Other (Please specify) - 0% 1%

Not sure yet 4% 1% 0%

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Q3f. What types of activities do you anticipate during each international trip below? Please

select all that apply per trip. Please read the full list before making your selections.




Dining out 40% 57% 66%

Personal sightseeing (e.g. landmarks, points of interest) 53% 48% 65%

Sightseeing Tours (e.g. Eiffel Tower, Vatican) 41% 51% 54%

Relaxing by the pool/ocean or enjoying a view 30% 44% 42%

Going to a museum 22% 25% 36%

Food and/or Beverage Tours (e.g. Wineries, best bratwurst in Germany) 35% 33% 21%

Quiet time (e.g. meditation, reading) 12% 22% 26%

Outdoor/Nature activities (e.g. hiking, camping, canoeing) 24% 18% 19%

Exercise (e.g. running on the beach, using hotel gym, yoga, biking) 16% 16% 15%

Adventure (e.g. Safari) 19% 14% 8%

Theatre (i.e. musicals, plays, ballets) 15% 10% 9%

Food festival 12% 16% 7%

Cooking, preparing meals together 11% 9% 8%

Music festival 15% 10% 6%

High adrenaline activities (e.g. parasailing, bungee jumping, four wheeling) 18% 5% 4%

Sporting events 14% 7% 3%

Picnics 7% 6% 6%

Sports (e.g. golf, tennis, skiing) 7% 7% 4%

Visiting theme parks/amusement parks 14% 6% 2%

Board games 10% 6% 2%

Other (Please specify) 3% 7% 5%

None of the above - 1% 1%

Q3g. Regarding the activities you are looking forward to during your 2020 international travel,

please drag and drop them based on how you generally plan to approach them. By ‘plan ahead’

we mean, something you will schedule, make a reservation, and/or pay for ahead of time.

Base: Total Activities Anticipated During International Trips



Plan ahead 42% 34% 32%

Plan while at destination 38% 43% 49%

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Mix of both 20% 23% 20%

Q3e. Which of the following best describes the different types of accommodations you will be

staying at during your international travel next year?




Hotel/Motel 57% 58% 54%

Cruise ship cabin 11% 26% 33%

Resort 22% 27% 20%

With Friends or Family 24% 16% 15%

Airbnb, VRBO, HomeAway, etc. (managed by owner) 18% 19% 12%

Bed & Breakfast 11% 10% 5%

Rental Home (managed by a company) 9% 7% 2%

RV/Campground 5% 2% 0%

Other (Specify) 2% 2% 2%

Not sure yet 2% - 2%

Q4. Now let’s talk about your domestic trip(s).

Of the … domestic trip(s) you plan on taking next year, please read the list of trip types below

and select your primary motivation for EACH trip.

Base: Total Domestic Trips Millennials GenX Boomers


Family trip (parents, grandparents, children, all going to one destination to be together)

17% 13% 15%

Weekend getaway 17% 18% 13%

Summer vacation 14% 14% 11%

Holiday travel (Thanksgiving, Christmas, Hanukkah, etc.)

8% 8% 8%

Romantic getaway 8% 9% 7%

Celebration vacation, to celebrate a life milestone

7% 6% 5%

Solo vacation, traveling without friends, family, or significant other. It's a trip just for you.

6% 5% 6%

Family reunion 4% 4% 6%

Bucket list trip, to check something off my bucket list

4% 4% 6%

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Spring break trip 5% 5% 3%

Required Travel (to take care of a family member, second home, etc.)

1% 3% 5%

Wedding/graduation or other event 2% 2% 4%

Girls getaway 3% 3% 3%

Guys getaway 3% 2% 2%

Other 2% 3% 8%

Q4b. Thinking about your upcoming domestic trips listed below, please indicate the time of year,

or season, you plan to travel.

Base: Total Domestic Trips Millennials GenX Boomers


Early 2020 (January-February) 15% 14% 13%

Spring 2020 (March-April-May) 26% 25% 26%

Summer 2020 (June-July-August) 32% 29% 30%

Fall 2020 (September-October) 17% 19% 19%

Winter 2020 (November-December) 11% 13% 13%

Q5d2. For each domestic trip below, please indicate the primary mode of transportation you will

use to get to your destination.

Base: Destination Chosen For Domestic Trip(s)



Airplane 50% 49% 50%

Personal vehicle 33% 34% 40%

Rental vehicle 6% 8% 3%

Cruise ship 3% 5% 3%

Train 3% 2% 2%

Bus 2% 1% 1%



Q5f2. What types of activities do you anticipate during each domestic trip below? Please select

all that apply per trip.




Dining out 44% 56% 57%

Personal sightseeing - not an organized tour (e.g. landmarks, points of interest)

42% 43% 39%

Relaxing by the pool/ocean or enjoying a view

26% 28% 30%

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Quiet time (e.g. meditation, reading) 16% 15% 19%

Cooking, preparing meals together 15% 16% 20%

Sightseeing Tours (e.g. Statue of Liberty, a city bus tour)

21% 20% 14%

Outdoor/Nature activities (e.g. hiking, camping, canoeing)

21% 21% 17%

Food and/or Beverage Tours (e.g. Wineries, best BBQ in Texas)

25% 16% 15%

Going to a museum 16% 13% 13%

Visiting theme parks/amusement parks

18% 15% 10%

Exercise (e.g. running on the beach, using hotel gym, yoga, biking)

13% 10% 11%

Sporting events 13% 9% 7%

Sports (e.g. golf, tennis, skiing) 7% 8% 8%

Board games 7% 8% 8%

Theatre (i.e. musicals, plays, ballets) 9% 7% 7%

Picnics 6% 7% 7%

Music festival 9% 8% 5%

Food festival 9% 8% 4%

Adventure (e.g. Safari) 9% 6% 1%

High adrenaline activities (e.g. parasailing, bungee jumping, four wheeling)

9% 4% 1%

Other 2% 5% 9%

None of these 3% 3% 5%

Q5g2. Regarding the activities you are looking forward to during your 2020 domestic travel,

please drag and drop them based on how you plan to approach them. By plan ahead we mean,

something you will schedule, make a reservation, and/or pay for ahead of time.

Base: Total Activities Anticipated During Domestic Trips



Plan ahead 40% 32% 27%

Plan while at destination 39% 46% 54%

Mix of both 22% 22% 20%

Q5e2. Which of the following best describes the different types of accommodations you will be

staying at during your domestic travel next year?




Hotel/Motel 58% 64% 63%

With Friends or Family 26% 33% 35%

Resort 26% 19% 20%

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Airbnb, VRBO, HomeAway, etc. (managed by owner)

25% 15% 11%

Rental Home (managed by a company)

10% 9% 8%

Cruise ship cabin 7% 11% 8%

Bed & Breakfast 7% 9% 3%

RV/Campground 5% 3% 3%



Q40. Earlier you mentioned that you plan to travel by cruise ship for one or more trips in 2020.

How many cruises have you taken in the past? If none, please enter ‘0’.

Base: Plans To Take Cruise in 2020 Millennials GenX Boomers


0 17% 6% 6%

1 27% 9% 6%

2 22% 19% 8%

3 15% 6% 2%

4 - 14% 7%

5 9% 1% 8%

6 - 6% 7%

7 - 10 5% 6% 17%

11 - 15 5% 22% 24%

16+ - 12% 17%

Mean 2.76 8.02 10.59

Q41. What motivated you to travel by cruise ship in 2020 versus another method of travel?



Best way to visit multiple destinations 54% 68% 68%

It's a good value 49% 69% 59%

Is hassle-free (i.e. meals and excursions are planned for me)

45% 49% 61%

Best way to relax, get pampered 36% 57% 52%

On ship entertainment/show options 42% 43% 45%

Lots of activities at my fingertips 41% 45% 43%

My travel companions wanted to cruise

29% 31% 36%

It has activities for family members of all ages

29% 36% 23%

To meet people 15% 11% 10%

For health reasons 12% 11% 1%

Wanted to try a new travel experience 4% 3% -


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Q42. Thinking again about your specific cruise trip(s) planned for 2020, what type of waterway

will you be cruising on for each?

Base: Total Cruise Trips Plan On Taking in 2020



Ocean 85% 86% 91%

River 10% 7% 5%

Both 5% 7% 4%

Q43. With whom do you plan to cruise?

Base: Total Cruise Trips Plan On Taking in 2020



With Spouse/Significant Other Only 40% 56% 58%

With Family 26% 32% 25%

With Friends 24% 9% 18%

Alone 19% 3% 2%

With Colleagues - 3% 1%

Q45. What specifically do you enjoy or think you may enjoy about a cruise that makes this an

appealing travel option next year?



Destinations (NET) 20% 15% 40%

Visit new places 10% 2% 14%

Go to different ports - 5% 8%

See multiple destinations 5% - 6%

Go on excursions 5% - 1%

All other destination mentions 5% 8% 12%

Entertainment (NET) 34% 23% 29%

Variety of activities 20% 4% 10%

Entertainment options 4% 5% 9%

Have fun 5% 4% 3%

All other entertainment mentions 13% 10% 8%

Relaxation (NET) 16% 22% 21%

Can relax 5% 7% 11%

Enjoy yourself - 4% 3%

Get pampered - 3% 2%

All other relaxation mentions 11% 11% 7%

Food (NET) 23% 16% 19%

Food (non-specific) 14% 10% 10%

Dining options 10% 5% 9%

All other food mentions - - 2%

Convenience (NET) 16% 20% 16%

Only have to unpack once - 13% 9%

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All inclusive 11% 6% 5%

It's easy 5% 3% 4%

Travel Companions (NET) - 7% 5%

Spend time with family - 4% 2%

Go with friends - 4% 3%

All Other Mentions (NET) 4% 42% 21%

Like to be at sea - 6% 5%

Get to cruise - 3% 4%

Miscellaneous special occasion mentions

- 10% 2%

Miscellaneous price mentions - 5% 3%

All other mentions 4% 18% 11%

None/nothing 22% 2% 2%

Don't know - - 3%

Blank/NA 6% - -

Q9c. While traveling in 2020, which of the following 'authentic' experiences do you have an

interest in?

1. International Millennials GenX Boomers


Eat meals with locals 55% 54% 52%

Tour with locals 48% 47% 47%

Stay with locals 28% 24% 17%



2. Domestic Millennials GenX Boomers


Eat meals with locals 43% 42% 42%

Stay with locals 25% 20% 21%

Tour with locals 28% 26% 21%



Q13b. Earlier you indicated you anticipate renting a home from a home owner through a service

such as Airbnb, VRBO, etc. What do you believe are the benefits of using this type of an

accommodation over other options such as motels, hotels, etc.?

Base: Will Be Staying At Home Service



Cost of the accommodations is less expensive

69% 64% 54%

More amenities (e.g. kitchen, washer/dryer)

60% 57% 70%

More space 56% 61% 65%

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Makes the trip less expensive (e.g. meals, beverages)

48% 54% 62%

Can accommodate larger groups 52% 49% 40%

To live more like a local/a more authentic experience

34% 39% 38%

Better locations 27% 45% 35%

Other (Please specify) 2% - 7%

None of the above 1% 1% -

Q13c. Earlier you did not indicate interest in renting a home from a home owner through a

service such as Airbnb, VRBO, etc. for any of your upcoming trip(s). Which of the following best

describes why that is?

Base: Will Not Be Staying At Home Service



I prefer hotel services (e.g. room service, concierge)

46% 44% 51%

I don't need that much space 15% 15% 21%

Doesn't feel as safe 18% 18% 12%

Don't want to be in a residential area 13% 14% 13%

Not familiar with the option 12% 11% 10%

I have heard negative reviews of such options

6% 9% 9%

Don't want to be off the beaten path 7% 13% 8%



Q9b. From the list below, please select your top three motivators for your 2020 travel plans.

Please select up to three.



To spend time with family or friends 48% 54% 59%

To get away from normal, everyday life

44% 47% 51%

To relax and rejuvenate 45% 54% 45%

To visit somewhere I've always wanted to go

26% 28% 36%

To share a new experience with my significant other

28% 27% 31%

To go on an adventure 27% 23% 19%

To try something new 26% 16% 15%

To improve my health 7% 6% 3%

To scout a place for my retirement 3% 4% 4%

To scout a place for a new job/relocation

5% 3% 2%


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Q13d. Now that you have thought through your anticipated travel plans for 2020, approximately

how much do you expect to spend on travel in 2020, in total?



1-250 3% 2% 1%

251-500 8% 3% 3%

501-750 3% 1% 1%

751-1000 7% 7% 4%

1001-2500 21% 14% 18%

2501-5000 32% 35% 31%

5001-7500 8% 9% 9%

7501-10000 12% 17% 16%

10001+ 6% 12% 17%

Mean 4464 6191 7800

Q13e. And how does your estimated 2020 expenses compare to what you expect to spend on

travel by the end of 2019?



Travel spend will be higher in 2020 33% 34% 40%

Travel spend will be about the same in 2020

59% 58% 49%

Travel spend will be lower in 2020 8% 8% 11%

Q13f. Why do you anticipate your 2020 travel spend to be higher than what you spent or plan to

spend in 2019?

Base: Anticipates Higher Travel Spend in 2020



Price (NET) 32% 34% 31%

Due to inflation 7% 11% 7%

Cost of airfare 5% 4% 6%

Destination was expensive 8% 6% 5%

Cost of lodging 3% 2% 6%

Have more money to spend 3% 2% 3%

Paying for others to go 1% 1% 3%

Cost of food 1% - 2%

Gas prices 1% 0% 2%

Staying with family/Don't have to spend on accommodation

- - 1%

Want to save money 2% 1% 0%

Budgeting - - 0%

All other price mentions 7% 8% 4%

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Destination/location (NET) 24% 26% 28%

International travel destinations 7% 16% 14%

Location is further away 5% 3% 3%

Visiting new places 1% 2% 1%

Going to Disney 4% - 2%

Location (non-specific) - 2% 1%

Domestic travel - - 1%

Miscellaneous specific location mentions

2% 2% 3%

All other destination/location mentions

3% 3% 4%

Trip duration (NET) 23% 26% 27%

Will travel more 12% 12% 12%

Going on a longer trip 6% 7% 12%

Will travel more in 2020 4% 1% 1%

Big trips - 5% 1%

Shorter trip 1% 1% 1%

Will travel more in 2019 - - 1%

Will travel less 1% - -

All other trip duration mentions - 1% -

Activities (NET) 17% 14% 9%

Doing more activities 7% 6% 2%

Going on a cruise 2% - 2%

Miscellaneous mentions of special occasions

5% 5% 4%

All other activity mentions 6% 4% 2%

Priorities (NET) 4% 2% 5%

Have more time 2% 1% 2%

Health issues 1% 0% 2%

Have other priorities 1% 1% 2%


Didn't travel in 2019 4% 2% 5%

With a bigger group/more people 1% 2% 4%

Like to plan ahead 1% 2% -


None/nothing 1% 1% 0%

Don't know - - 0%

Blank/NA 3% 0% 2%

Q13f. Why do you anticipate your 2020 travel spend to be lower than what you spent or plan to

spend in 2019?


Base: Anticipates Lower Travel Spend in 2020

31 33 89

Trip duration (NET) 33% 34% 52%

Will travel less 21% 6% 16%

Took bigger/international trips in 2019

9% 19% 18%

Shorter trip 3% 9% 12%

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Traveled more in 2019 than planning for 2020

3% - 7%

Price (NET) 35% 52% 37%

Destination was expensive 10% 12% 9%

Airfare (SUBNET) 3% 12% 6%

Cost of airfare will be lower - 12% 4%

I'm driving/Not flying 3% - 2%

Budgeting 7% 11% 5%

Want to save money 7% - 3%

Staying with family/Don't have to spend on accommodation

3% 5% 1%

Cost of lodging 6% 2% 2%

Not paying for others to travel with me in 2020

- - 7%

Not as much money to spend 4% - 2%

All other price mentions 6% 15% 5%

Destination/location (NET) 14% 15% 12%

Domestic travel/Closer destinations 3% 10% 4%

International travel destinations 5% - 2%

Miscellaneous specific location mentions

- - 4%

All other destination/location mentions

6% 5% 2%

Activities (NET) 4% 7% 9%

Went on a cruise in 2019 4% 2% 5%

Miscellaneous mentions of special occasions

- - 3%

All other activity mentions - 5% 1%

Priorities (NET) 9% 5% 5%

Have other priorities 9% 5% 5%


Just an estimate/I'm just guessing - 2% 3%

Like to plan ahead 4% 2% -

With a bigger group/more people 4% - -


None/nothing - - -

Don't know 3% - 2%

Blank/NA 5% - -

Q5h. Please indicate the types of travel related loyalty programs you are currently a member of.



Use ANY Awards Program (NET) 88% 92% 96%

Airlines (e.g. AAdvantage, MileagePlus, Rapid Rewards)

68% 74% 82%

Hotel (e.g. Hilton Honors, Marriott Rewards, Starwood Preferred Guest)

61% 71% 76%

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Car Rental (e.g. Avis Preferred, Hertz Gold, Emerald Club)

34% 44% 44%

Cruise Line (e.g. Disney, Princess, Norwegian)

12% 22% 27%

Other Travel Programs (Specify) 2% 2% 2%


Q5i. How often do you book with your travel loyalty program provider versus other options in the

marketplace when making leisure travel arrangements?

1. Airlines Millennials GenX Boomers


Top Two Box (NET) 77% 83% 80%

I always use my loyalty provider 35% 44% 38%

I use my loyalty provider most of the time

43% 40% 42%

I use my loyalty provider some of the time

20% 14% 15%

I rarely use my loyalty provider 2% 2% 4%

I never use my loyalty provider 1% 0% 1%

2. Hotel Millennials GenX Boomers





37% 40% 40%


24% 21% 24%



3. Car Rental Millennials GenX Boomers





38% 30% 33%


24% 23% 23%



4. Cruise Line Millennials GenX Boomers



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25% 38% 35%


20% 18% 18%


I never use my loyalty provider - 5% 3%

Q46. Which of the following best describes you?



I normally develop personal friendships or relationships with people I meet on vacation

18% 19% 17%

I interact casually with people I meet on vacation but a friendship/relationship usually does not develop

51% 54% 66%

I tend to keep to myself/my travel companions and don't interact with strangers I come across while on vacation

31% 27% 17%

Q47. In what way(s) do you preserve and/or share your memories from a vacation?



Send messages and pictures via text 50% 46% 44%

Social Media (NET) 63% 47% 35%

Facebook posts 43% 41% 32%

Instagram 45% 20% 8%

Digital photo album or book (i.e. accessible only via a website or app)

31% 35% 30%

Non-digital photo album or book (i.e. an album or book you can hold)

15% 16% 17%

Personal travel diary 9% 11% 10%

Create a printed calendar 5% 4% 4%

Write a travel blog 5% 3% 1%



Q36. For which of the following type of trips do you typically bring a smartphone?



Takes Smartphone (NET) 99% 97% 94%

Domestic Travel 95% 94% 94%

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International Travel 68% 66% 60%

Neither 0% 1% 1%

I don't have a smartphone 1% 2% 6%

Q39a. Please think about your smartphone use on a typical day when you are not on a

vacation. Reviewing the list below, please indicate all the things you typically do on your

smartphone.

Base: Takes Smartphone On Trip(s) Millennials GenX Boomers


Message/Text with friends/family 78% 79% 85%

Make phone calls 72% 77% 88%

Check weather 71% 71% 75%

Take photos 69% 71% 75%

Read/respond to email 73% 69% 72%

Use map/find directions 56% 62% 66%

Check news 55% 53% 57%

Check calendar/schedule 56% 57% 52%

Post/check social media 62% 50% 38%

Listen to music 62% 47% 32%

Find food and activities near me 39% 46% 37%

Check-in (e.g. lodging, flights, car rental)

38% 42% 38%

Search online for discounts/coupons (shopping, things to do, food & beverage)

42% 36% 31%

Book reservations (e.g. restaurants, lodging, flights, car rental)

38% 37% 28%

Request a ride (e.g. Uber, Lyft) 31% 33% 24%

Watch TV/videos/movies (downloaded or streamed)

35% 24% 12%

Use Yelp or other review sites for input or to rate/review a business

23% 23% 17%

Order food (e.g. Favor, UberEats) 26% 21% 10%

Interact with smart technology at home (e.g. security, lights, AC)

18% 16% 12%



Q39b. For which of the following type of trips do you typically bring a smartphone?

1. Use Map/Find Directions Millennials GenX Boomers


Do more while traveling 63% 64% 64%

No difference 30% 24% 20%

Do less while traveling 6% 8% 8%

Never do 1% 3% 8%

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2. Find Food and Activities Near Me Millennials GenX Boomers





Never do 2% 6% 15%

3. Use Yelp or other review sites for input or to rate/review a business






Never do 17% 25% 45%

4. Book reservations (e.g. restaurants, lodging, flights, car rental)






Never do 9% 13% 24%

5. Check-in (e.g. lodging, flights, car rental)






Never do 6% 9% 20%

6. Request a ride (e.g. Uber, Lyft) Millennials GenX Boomers





Never do 17% 27% 46%

7. Order food (e.g. Favor, UberEats) Millennials GenX Boomers





Never do 26% 40% 63%

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8. Listen to music Millennials GenX Boomers





Never do 4% 18% 36%

9. Take photos Millennials GenX Boomers





Never do 1% 1% 4%

10. Check calendar/schedule Millennials GenX Boomers





Never do 6% 13% 20%

11. Check weather Millennials GenX Boomers





Never do 1% 2% 6%

12. Check news Millennials GenX Boomers





Never do 7% 11% 16%

13. Post/check social media Millennials GenX Boomers





Never do 10% 19% 36%

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14. Message/Text with friends/family






Never do 2% 2% 3%

15. Make phone calls Millennials GenX Boomers





Never do 3% 3% 2%

16. Read/respond to email Millennials GenX Boomers





Never do 3% 6% 8%

17. Search online for discounts/coupons (shopping, things to do, food & beverage)






Never do 8% 15% 31%

18. Interact with smart technology at home (e.g. security, lights, AC)






Never do 34% 44% 60%

19. Watch TV/videos/movies (downloaded or streamed)






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Never do 14% 28% 56%

Q16a. Approximately, how much vacation time/paid time off will you have in 2020?

Base: Employed Millennials GenX Boomers


None 5% 2% 7%

Any (NET) 96% 98% 93%

7 days or less (7) 8% 4% 4%

8 - 14 days (11) 25% 16% 8%

15 - 21 days (18) 30% 30% 20%

22 - 28 days (25) 16% 21% 21%

More than 28 days (35) 11% 19% 21%

I have unlimited vacation days 6% 9% 19%

Mean 17.46 21.03 21.21

Q16b. How much will you use for the personal travel you have planned for 2020?

Base: Has Vacation/Paid Time Off Millennials GenX Boomers


All/Most (NET) 64% 66% 61%

All of it 29% 32% 27%

Most of it 36% 33% 34%

Some of it 26% 27% 28%

Hardly any of it 5% 3% 5%

Don't know 5% 4% 6%

Q17. In your opinion, how important is it for you to stay connected to work when you are on

personal travel?




Extremely important 12% 12% 6%

Very important 16% 13% 9%

Somewhat important 25% 20% 25%

Not too important 22% 25% 22%

Not at all important 25% 30% 38%

Q17b. If you had to guess, when you are on personal travel, what percent of your time do you

spend on work-related stuff?



None 37% 39% 47%

Less than 5% (2.5) 29% 35% 28%

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About 10% (7.5) 22% 13% 17%

About 20% (15) 9% 11% 6%

About 30% (25) 3% 2% 2%

More than 30% (35) (Please specify) - - 0%

Mean 4.45 4.08 3.50

Q17c1. In the past two years, have you taken advantage of a business trip and either arrived

early or stayed later to add on some vacation/leisure time to the trip?



Yes 28% 28% 23%

No 72% 73% 78%

Q17d. In 2020, do you anticipate taking advantage of any business trips and either arriving early

or staying later to add on some vacation/leisure time to the trip?



Yes 22% 21% 15%

No 57% 65% 71%

Maybe/Not sure yet 21% 14% 14%

Q22. What if anything, has prevented you, or might prevent you, from taking all the personal

trips you'd like to take in 2020?



Cost of travel 51% 44% 39%

Family obligations 25% 21% 23%

My health/the health of someone else 10% 14% 28%

Weather disasters 14% 17% 19%

Work responsibilities 21% 21% 7%

Lack of free time 19% 17% 9%

My spouse/significant other's lack of vacation time

15% 16% 10%

Security/Terrorism 7% 11% 13%

Increased political or social unrest around the world

4% 6% 12%

My lack of vacation time from work 15% 12% 5%

Public health concerns 8% 5% 8%

Time required to plan personal travel 9% 8% 3%

Lack of desire 5% 5% 3%

Exchange rate 6% 5% 2%

Despite having earned vacation days, I feel pressure from my management not to use them

6% 4% 2%

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Nothing will prevent me from personal travel in 2020

16% 18% 21%

Q60. And finally, just a few demographic questions for classification purposes. What is your

current marital status?



Single/Never married 39% 15% 9%

Married/Living together 57% 71% 73%

Separated/Divorced 4% 12% 13%

Widowed 1% 1% 5%

Q61. Do you have children in the household, under the age of 18?



Yes 43% 42% 6%

No 58% 59% 94%

Q62. Do you have children in the household over the age of 18, or any at college who are

still dependent on you?



Yes 12% 29% 14%

No 88% 71% 86%

Q63. Which of the following best describes the last level of education you have

completed?



Some high school or less 0% 1% 0%

High School graduate 5% 7% 9%

Some college 13% 12% 18%

2-year college/technical school 8% 11% 12%

4-year college 40% 37% 26%

Some postgraduate work 4% 5% 6%

Postgraduate degree 31% 28% 28%

2020 Travel Trends Annotated Questionnaire...AARP Travel Research – 2020 Travel Trends January...

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