1. NCT is the UKs largest charity for parents1, 5 and 10 years aimsdelivered well ahead of schedule

2. Some of our recentsuccesses 3. In 2009-10 317branchessupported 117,500parentsMany new parents find branch events the first opportunity toget out of the house alone with a new baby and see theserelationships as a lifeline at this vital time 4. In 2009-10 there was a 40% increase in active volunteersMore branches are reaching larger numbers of parents throughantenatal and postnatal drop-ins, including for parents with specificsupport needs such as the 40 dads groups and 55 home birth groups 5. In 2009-10 1000NCT practitionerssupported216,750 parentsOver 1,000 NCT practitioners provided specific services to parentsincluding face to face support in structured classes and courses andvolunteer support via NCT Helpline 6. In 2009-10380,000 parentsreceived an NCTinformation sheetNCT produces fact based information sheets free for parents to assist themin making informed decisions about their birth and parenting choices. Theyare distributed via health and social care professionals, volunteers and NCTpractitioners as well as being available to download 7. In 2009-10 therewere 1,872,000visits to ourwebsiteNCTs website is a key touch point for parents seeking information onservices and topics of concern and interest during the transition toparenthood. Popular pages include the Nearly New Sales finder, the Coursefinder and the Info Centre 8. In 2009-10715 healthprofessionalsreceived NCTtrainingNCT Professionals training service provides bespoke training for healthprofessionals and Childrens Centre staff on a range of topics and training forMaternity Service Liaison Committees (MSLC) on effective partnership working 9. In 2009-1038,850 copies ofPerspective weredistributedPerspective, NCTs publication for parent-centeredmidwifery, summarises news, research and evidence formidwives 10. We championedthe right ofparents to choiceof place of birthand goodpostnatal careOur Location, location, location campaign and Left to your own devicesresearch gained a great deal of media and political attention 11. We worked hardto achieve bettersupport forfeedingUnder the Equality Act, passed in April 2010, mothers cannot bediscriminated against, asked to leave a venue or treated unfavourablybecause they are breastfeeding when out and about in England and Wales 12. We invested inservices andsupport soevery parentcould access usNCT Shared Experiences Helpline offers callers who have had achallenging experience of pregnancy, birth or early parenthood the chanceto talk to a volunteer who has had a similar experience 13. We worked in newways and with newpartners to supportmore parentsMums2B Antenatal Drop-in Group for Young Parents in Leeds was setup in partnership with Womens Health Matters and Leeds SocialServices. The service aims to provide information about birth and earlyparenthood and empower and support young parents through anetwork of peers, access to information, and support services 14. We have achieved a lot 15. Theres still a lot to do 16. Our 2020 visionA world where parents are valued and supported to build astrong society, believing that achilds early years significantlyimpact upon the future they help to shape. 17. Lets work together to reach 20 million parents by 2020 18. 20 20 20 19. 202020Setting the scene for our new strategy Sue Saxey & Belinda Phipps 20. Why a new strategy, why now? 21. We created our first strategy in November 2005 and we intended it tolast for 15 years, with targeted action plans for year 5, 10 and 15. We have had unprecedented growth. And the objectives we set in2005 have nearly all been reached Weve now completed two mergers, with Baby Caf and MIDIRS. This new growth and expanding role as a result of mergers makes thisan ideal time for NCT to re-examine its charitable remit. So we haveupdated our vision, set new priorities for the future and developed astrategy for the coming decade taking us to 2020. 22. How did we do it? 23. This new strategy has been built on the successes of the past and the needs ofparents in the present. We have developed it as a charity, working together,talking, listening, sharing views and experiences. It was developed through a series of consultation events, the strategy & policyforum and a survey with our members and supporters. We have featured strategy sessions on conference and forum programmes andhave used every opportunity to find out whats needed and gain members viewson how to meet those identified needs. Now were presenting it to you and again listening to find out how we can all worktogether to make it happen, so that every single person and couple going throughthe transition to parenthood between 2011 and 2020 gets to know and feelvalued and supported by NCT. 24. Why do we still need to be here? 25. We believe confident and supported parents raise stronger families and contribute toclose communities and a positive society. Parents are key to the development of happyand well-adjusted children. So, our focus is always on parents, parents-to-be and theirearly parenting experience. Going forward, one of NCTs priorities is to continue to understand the everydaychallenges parents face and to look for solutions that help them to meet all their needs,without the conflict of having to choose one side of a dilemma over another. At NCT, we focus on the strengths and assets of mothers and fathers, as well as the socialnetworks within the communities that parents live. With this new strategy, we will continue our work to protect and develop services that willencourage the confidence of new parents and parents-to-be, helping them to find theirown solutions and empowering them during their decision-making. 26. The 2020 vision A world where parents are valued and supported to build a strongsociety, believing that a childs early years significantly impact upon the future they help to shape. 27. So weve set ourselves a targetWe call it: 20 20 2020 million parents who have enjoyedand benefitted from the support of thisamazing charity by the year 2020. 28. Lets work together to reach 20 million parentsTogether we can, we will, do it 29. Making our vision reality for20 million parents 30. These are our boundaries for the strategyUK and Islands CharityLife-stage The transition to parenthoodBeneficiaries Short term beneficiaries, all expectant and new parents Longer-term beneficiaries, children and society Intermediates healthcare professionals, service providers andpolicy makersPositioning Evidence and support for decisions 31. New strategic directions Growth Thought leadership Partnership 32. New strategic directionsGrowth Reaching more parents Diversifying our offer and our reachThought leadership Solving the dilemmas parents face Creating breakthrough solutions Changing the context in which people parentPartnership Grow through contracts and joint-working Provide solutions for or with others 33. Five strategic themes1. Confident parents2. Supportive services3. Positive image of parenthood4. High-quality information5. An efficient organisation 34. ParentsServicesParents Society PerceptionsNCT Vision Babiesandchildren Evidence Efficient NCT 35. The first steps 2011-12 Preparing the ground 36. 2011-2012 Define Transition to Parenthood and name it Raise our profile as the TTP charity Raise our profile as a thought leader Define supported and informed parents Develop NCT service scope and curriculum Define evidence based and parent centred 37. 2011-2012 and you A period of consultation and clarification And business as usual 38. Creating Confident, Supportedand Informed Parents Belinda Phipps Chief Executive 39. What this involves Reaching 20 million people who arebecoming parents Making a difference to all of them 40. Make contact and keep in touch Each month 60,000 women and their partnersdiscover they are to become parents Each month 50,000 of them do not go on NCTsdatabase and so we cant support them 41. Make contact and keep in touch Extending our geographical and social reach tobe there for all parents - in all four countries, allregions, urban and rural, mainland and on ourislands, younger, older, all social groups,cultures, origins and circumstances 42. Be the first port of callBe Known Strong local branches with a visible presence Warm recommendation from healthcare professionals and pastusers Positive public profile There from childhoodBe easy to reach Single NCT helpline with options Web-based NCT info-centreHave a friendly F A C EBe sticky 43. Fill the Gaps 44. Those who are 0-3 months pregnant 45. Offering relationship support 46. The 0-6 week gap 47. Support for dads post birth 48. Those with babies above 6 months 49. Be there for those who use a little, some or all formula milk supporting all feeding journeys 50. We hope you enjoyed the presentation Please give us your feedbackonlinehttps://www.surveymonkey.com/s/GLGXPF7