2020 Tennis Industry COVID-19 Impact Studies …...The TIA developed the survey content in...

2020 Tennis Industry COVID-19 Impact Studies

Survey for July: Full Results

July 24, 2020

Table of Contents

© 2020 Tennis Industry Association

• Executive Summary…………………………3

• Background & Methodology………………. 7

• Business Profile & Current Status…………8

• Operations..………………………………...16

• Health & Safety Measures……………..... 28

• Business Impact…………………….…......31

TIA Tennis Retailer COVID-19 Impact Study: July

Executive Summary - Key Findings



Tennis businesses showed signs of a rebound in June.

There is increasing optimism for overall business performance, but predictions for year-end 2020 signal that most tennis retailers and facilities still expect a decline from 2019.

Staffing levels are getting back to normal, but still below pre-COVID levels.

• Tennis businesses are reopening. Approximately 85% of tennis businesses said they were open in the July survey, up from about 36% in the May survey.

• When asked to compare June 2020 to June 2019, 20% of both retailers and facilities said their business was increased or flat. About 35% said their June business was down by more than 80%,

almost a half of the 60% of retailers and facilities who predicted such a decrease for May.

• There is more optimism about year-end performance. 52% of retailers predict a year-end decrease of >40% (compared to 2019), down from 71% in the May survey. 49% of facilities in July

projected a year-end drop of more than 40%, down from 59% in May. Retailers and Facilities expect these improvements to continue for the rest of the year, though about 80% still expect their year-

end 2020 business to decline compared to 2019.

• The most common ways tennis retailers have adjusted their buying for the year include reducing their inventory of racquets (49%), accessories (37%), and apparel (34%). Nearly 20% (18%) have

not adjusted their buying this year.

• “Vigilant sanitation” remains the most-used safety measure by tennis businesses. Tennis facilities also continue to postpone group activities & reduce lesson sizes.

• When asked about staffing levels, nearly half (45%) of tennis businesses said their staffing is at their pre-COVID levels.

• Only 19% of those in the July survey who said they applied for emergency funding did not receive any, down from 39% in the May survey.

• Roughly a quarter of retail operations and 13% of facilities that are partially/fully closed expect to re-open in July. One-third of these businesses also said they don’t know or haven’t received

guidance from their government.

• When asked how brands can support their retail operation, the option chosen by the highest percentage of tennis retailers was “Marketing activities to drive store traffic.” In May, retailers gave

higher priority to off-price sales for Spring 2020 inventory.

• “Closing again” is the biggest concern among tennis businesses, with 82% of respondents selecting it as one of their top 3 concerns. Another one-third cited “increased business expenses.” Other

responses included reduced demand, safety of indoor courts, and employee safety.

Executive Summary – Fast Facts


Question Retail/Facility April Survey May Survey July survey

Are you closed? Retail 87% 64% 16%

Facility 63% 15%

May business? Retail Sales 45% > 80% down 61% > 80% down

Facility Court Use 57% > 80% down

June business? Retail Sales 35% > 80% down*

20% said flat or increased

Facility Court Use 34% > 80% down*

20% said flat or increased

July business? Retail Sales 32% > 80% down

Facility Court Use 31% > 80% down

Year-end business? Retail Sales 71% > than 40% down 52% > than 40% down

Facility Court Use 59% > than 40% down 49% > than 40% down

Expect to open? Retail 63% expect to open May/June 40% expect to open August or later

Facility 62% expect to open May/June 53% expect to open August or later


* Includes stores that said they were

closed all month (100% down)



Question Retail/Facility May Survey July survey

Adjustments to tennis

retail purchases

Retail

General safety

measures implementing

All

Facility safety measures

implementing

Facility

Current staffing as % of

pre-COVID levels

All 46% at normal staffing; 25% less than 60% of pre-

COVID levels

Giving members credit

for missed time

Facility 56% Yes, giving credit for missed time 57% Yes, giving credit for missed time

Retail Inventory Retail Racquets: 35% have 4+ months inventory

Shoes: 42% have 4+ months inventory

Racquets: 31% have 4+ months inventory

Shoes: 34% have 4+ months inventory

More vigilant/frequent sanitation 78%

Employees required to stay home if showing symptoms 75%

Sanitation stations in front/inside 66%

Facemasks and/or gloves required for employees 63%

Reduced group lesson size 77%

Postponed/canceled socials, mixers, other group activities 74%

More one-on-one/private coaching 73%

Players encouraged to serve with their own can of balls 60%

Court sanitation 60%

Closed locker room & shower areas 53%

Players encouraged to not change ends 51%

More vigilant/frequent sanitation 75%

Employees required to stay home if showing symptoms 73%

Sanitation stations in front/inside 65%

Facemasks and/or gloves required for employees 59%

Postponed/canceled socials, mixers, other group activities 70%

Reduced group lesson size 68%

More one-on-one/private coaching 56%

Ensuring accurate records of who plays at facility 46%

Court sanitation 46%

Players encouraged to serve with their own balls 44%

Closed locker room & shower areas 43%

Decreased racquet inventory 49%

Decreased accessories inventory 37%

Decreased apparel inventory 34%




Question Retail/Facility May Survey July survey

3 most important actions

brands can do to help

Retail

Applied for emergency

funding?All

What emergency funding

have you received so far?All

Top 3 Concerns for Rest

of 2020

All

Yes, our business has applied for emergency

funding53%

No, but our business plans to/is interested in

applying for emergency funding13%

No, our business will not be applying for any

emergency funding34%


Authorize off-price sales for Spring 2020 inventory 46%

Frequent communication 41%

Cancel future orders 38%

Marketing activities to drive store traffic 46%

Pricing integrity in other channels 41%

Frequent communication 39%

Yes, our business has applied for emergency funding 47%

No, but our business plans to/is interested in applying for

emergency funding6%

No, our business will not be applying for any emergency

funding48%

PPP funding (first round) 35%

PPP funding (second round) 17%

EIDL 13%

SBA debt relief 3%

Extended line of credit 3%

USTA or USTA foundation grant 6%

None so far, but we still expect to 26%

None so far and we don't expect to receive any 13%

PPP funding (first round) 55%

USTA or USTA foundation grant 41%

EIDL 22%

None so far, but we still expect to 11%

PPP funding (second round) 9%

None so far and we don't expect to receive any 8%

SBA debt relief 7%

SBA Express Bridge Loan 2%

Having to close down again 82%

Increased business expenses 32%

Other (reduced demand/play; indoor courts; safety) 25%

Background & Methodology


In April 2020, the Tennis Industry Association (TIA) began the first of a series of surveys of tennis businesses in

the United States as part of a larger industry effort to study the impact of the COVID-19 pandemic. The aim is to

better understand how tennis facilities & retailers are dealing with this crisis and provide insight to governing

bodies & other key stakeholders as they establish action plans to support the tennis community. The first survey

in April survey focused on retailers, then the May survey was expanded to also cover tennis facilities. Another

survey was sent in early July.

The TIA developed the survey content in conjunction with Sports Marketing Surveys (SMS), which also

programmed the questionnaire. After programming the questionnaire, SMS provided survey link for the TIA to

distribute to its email list.

RESPONSE SUMMARY

April survey May survey July survey

Field Start Date April 1, 2020 May 8, 2020 July 7, 2020

Field End Date April 7, 2020 May 15, 2020 July 15, 2020

Completed surveys 144 219 194

Partial surveys 41 66 75



TENNIS BUSINESS PROFILE & CURRENT STATUS


Tennis Business Background: State


*21% of retailers responding came from another

21 states not listed above, with each state

accounting for less than 2% of the sample.

April May July

California 15% 12% 15%

Florida 9% 10% 9%

Texas 9% 6% 6%

New York 7% 5% 6%

Massachusetts 5% 5% 5%

North Carolina 3% 5% 5%

Pennsylvania 7% 6% 3%

Georgia 6% 3% 3%

Colorado 1% 1% 3%

Maryland 1% 2% 3%

South Carolina 3% 4% 3%

Wisconsin 1% 1% 3%

Illinois 5% 6% 2%

Ohio 2% 5% 2%

Michigan 1% 3% 2%

New Jersey 4% 3% 2%

Connecticut 2% 3% 2%

Washington 0% 2% 2%

Minnesota 1% 1% 2%

Alabama 1% 1% 2%

• 39% of respondents are from “key states”: CA, FL, GA, NY, TX


Tennis Business Background: Type


Common “other” responses:

• Tennis Professional

• Lessons & programming

• Stringing

• Community Tennis Associations

37%

35%

9%

7%

5%

4%

3%

0%

0%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Facility (public)

Facility (private)

Other (please specify)

Tennis Specialty Retailer

Facility (commercial)

College Facility/University Team

Tennis Academy

Sporting Goods Retailer (less than 5 stores)

Internet dealer (more than 80% of total salesare online)

Facility, no retail ops

42%Facility with retail ops

50%

Retailer9%

Grouped Business Type


Tennis Facility Background

© 2020 Tennis Industry Association Avg courts: 10

50%

of facilities surveyed

have retail operations

(60% in May survey)

20%

25% 23%

33%

0%

5%

10%

15%

20%

25%

30%

35%

1-4 courts 5-7 courts 8-10 courts More than 10 courts

% o

f fa

cili

tie

s w

/ co

urt

s

Number of courts at facility

Year-round84%

Seasonal16%

Facility Seasonality

Both outdoor & indoor courts19%

Outdoor only66%

Indoor only15%

Courts at Facility

63%51%

37%49%

0%10%20%30%40%50%60%70%80%90%

100%

May survey July survey

% o

f re

tail

bu

sin

esse

s

Facility Type

Public (inc. college)

Private/commercialfacility (inc. academy)


Retailer Background: Store Size (Racquet Units Sold in 2019)


Stores In Total Pro/Specialty Retail Universe

(from Distribution Study for 2018)

% of stores % of units sold

<100 units 81.5% 16.9%

100-249 11.0% 14.0%

250-499 3.4% 10.6%

500-999 2.2% 13.3%

1000+ units 1.8% 45.3%

36%

29%

18%

6%

2%

4%

6%

0% 10% 20% 30% 40%

1 to 50

51 to 100

101 to 250

251 to 500

501 to 1,000

More than 1,000

My tennis retail business does not sell racquets

% of retail businesses

Racquet Units Sold in 2019

33%42% 39%

39%

44% 50%

28%14% 12%

0%10%20%30%40%50%60%70%80%90%

100%


% o

f re

tail

bu

sin

esse

s

Store Size (Grouped)

More than 250

51 to 250

1 to 50


Current Business Status


82% of businesses that are closed expect to reopen by the end of the year, down from 96% in the May survey.

87%

64%

16%

7%

14%

52%

4%

17%26%

3% 6% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


% o

f b

usin

esse

s

Current Status: TENNIS RETAIL BUSINESSES

Multiple locations; someare open, some closed

Open w/ reduced hours

Open

Closed

63%

15%

18%

62%

15%18%

4% 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Current Status: TENNIS FACILITIES

Multiple locations; someare open, some closed


Open

Closed




87%

64%

16%

84%

66%

16%

93%

70%

18%

80%

41%

7%

14%

52%

8%

14%

51%

5%

10%

51%

8%

18%

79%

4%

17%26%

6%

16%28%

2%

12%27%

5%

41%

3% 6% 6% 2% 5% 5% 9%4% 8%

21%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AprilSurvey

MaySurvey

Julysurvey

AprilSurvey

MaySurvey

Julysurvey

AprilSurvey

MaySurvey

Julysurvey

AprilSurvey

MaySurvey

Julysurvey

Total 1 to 50 units 51 to 250 More than 250

% o

f te

nn

is r

eta

il b

usin

esse

s

Current Retail Operation Status by Store Size: April, May, July surveys

Multiple locations; some are closed, someare open

Open w/ reduce hours

Open

Closed




21%

70%

13%

62%

60%

8%

71%

14%

15% 21%13%

17%

4% 2% 4% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

May survey July survey May survey July survey

Private/commercial facility (inc.academy)

Public (inc. college)

% o

f b

usin

esse

s

Facility Status by Type: May vs July survey

Multiple facilities; some open, someclosed


Closed

Open



BUSINESS OPERATIONS:

• SALES/ON-COURT PLAY OCCASION COMPARISONS & PROJECTIONS

• SALES STRATEGIES USED FOR CLOSED RETAIL STORES

• ADJUSTMENTS TO RETAIL PURCHASES

• RETAIL INVENTORY


Retail Sales & Play Occasions Comparison: June 2020 to June 2019


20% 20%

15% 11%

5% 11%

15% 17%

9% 9%

14% 11%

21% 23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Retail Sales On-court play occasions

% o

f b

usin

esse

sJune 2020 vs 2019 comparison: Retail Sales and On-court play occasions

Closed all month (100% down)

>80% down

61% to 80% down

41% to 60% down

21% to 40% down

1% to 20% down

Increased or flat/unchanged


• 20% of tennis businesses are predicting an increase in retail sales & play occasions for June compared to June 2019.

• Over one-third of tennis businesses (35% of retailers and 34% of facilities) predict June sales & play occasions will be more than 80% down.

Retail Sales & Play Occasion Projections: July 2020 to July 2019


9% 8%

9% 15%

14%10%

10% 8%

14% 13%

14% 17%

6%13%

26%18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


% o

f b

usin

esse

sJuly 2020 vs 2019 comparison: Retail Sales and On-court play occasions

>80% down

61% to 80% down

41% to 60% down

21% to 40% down

1% to 20% down

Flat/unchanged

Increased 1% to 10%

Increased more than 10%


• Approximately 20% of tennis businesses are predicting an increase in retail sales & play occasions for July compared to July 2019.

• Nearly one-third of tennis businesses (32% of retailers and 31% of facilities) predict July sales & play occasions will be more than 80% down.

Year-End Projections: Retail Sales & On-Court Play Occasions


2%

17%6%

21%6%

14%

6%

11%

22%

17%

29%

18%

38%

22% 32%21%

21%21% 14% 17%

12% 9% 13% 11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%



% o

f b

usin

esse

s

Year-end projections: May vs July survey

>80% down

61% to 80% down

41% to 60% down

21% to 40% down

1% to 20% down

Increased or flat/unchanged


• Retailers are more optimistic about their year-end sales compared to the May survey, with 52% in July predicting a decrease of more than 40%

compared to 71% in May.

• Tennis facility operators also showed slightly improved projections for year-end play occasions (49% in July said play occasions would be more than

40% down, compared to 59% in May)


Retail Sales: Monthly Sales Trend vs 2019 (Estimates)

3% 4%

20%31%

17%11% 11%

21%

24%

31%

16%25%

25%

20%43%

71%61%

35%26%

9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

April May June July* Year-end*

% o

f b

usin

esse

sTennis Retail: Monthly Sales vs 2019

>80% down

41-80% down

1 - 40% down

Increased/flat


• Retails expect improvements seen in June/July to continue for the rest of the year, although most (83%) still anticipate a decline in year-end

business compared to 2019.

*projections


Play Occasions: Monthly Trend vs 2019 (Estimates)

6% 9%20%

33%21%5%

10%

21%

21%

29%

11%

25%

25%

29% 38%

78%

57%

34%

18%11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

April May June July* Year-end*

% o

f b

usin

esse

sTennis Facilities: Monthly On-Court Play Occasions vs 2019

>80% down

41-80% down

1 - 40% down

Increased/flat


• Like tennis retailers, facilities also expect improvements in June & July to continue, though a majority still expect year-end court usage to be

down compared to 2019.

*projections

Sales Strategies to Maintain Sales During Closings



27% 28% 28%

74% 72% 72%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

April Survey May Survey July survey

% o

f te

nn

is r

eta

il b

usin

esse

s p

art

ially

/fu

lly c

lose

d

Sales Strategies Implemented

No

Yes

Sales Strategies to Maintain Sales During Closings


43%

63%

47%

27%

38%

69%

55%

21%

14%17%

67%

33% 33% 33% 33%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Home Delivery Curbside pick-up (pick-up outside the store)

Online orders - shippingfrom store

Taking advantage ofvendor dropshipping

offers

Other Concierge shopping viaFacetime/video chat

Sales Strategies Used (% of stores using strategies to maintain sales)

April Survey May Survey July survey


• The use of home delivery and curbside pick-up by tennis retailers flipped in July compared to May — 67% of retailers who are pursuing sales

while closed say they’re using home delivery, up from 38% in the May survey; only 33% of retailers used curbside pick-up compared to 69%

previously.

Adjustments to Retail Purchases


ADJUSTMENTS TO PURCHASES BY TENNIS RETAILERS

Total retail 1 to 50 racquet units 51 to 250 units More than 250 units

Decreased racquet inventory 49% 56% 51% 36%

Decreased accessories inventory 37% 31% 43% 21%

Decreased apparel inventory 34% 23% 43% 50%

Decreased footwear inventory 28% 15% 38% 36%

Narrowed the breadth of products 24% 18% 26% 43%

Reduced # of brands offered 18% 15% 17% 21%

I have not adjusted my buying this year 18% 31% 11% 7%

Pushed back one season - spring is summer, etc. 14% 3% 19% 36%

Sent back Spring 2020 product 9% 3% 11% 21%

Storing Summer 2020 product for Summer 2021 6% 5% 6% -

Increased footwear inventory 5% 3% 6% 7%

Increased accessories inventory 4% 3% 6% -

Other 4% 5% 2% 7%

Increased racquet inventory 3% - 4% 7%

Increased # of brands offered 1% 3% - -

A new question was added to the July survey: “How have you adjusted your buying for your tennis retail operation so far this year?”


• Decreased racquet inventory was the most common purchase adjustment by tennis retailers.

• Larger retailers (by racquet units sold in 2019) tended to decrease apparel & footwear inventory, while smaller ones were more likely to reduce

their racquet inventory. Retailers selling more than 250 racquets in 2019 also narrowed the breadth of products and pushed back their product line

by a season at higher levels compared to smaller stores.

Racquet Inventory On Hand


21%

16%

15%

18%

13%

6%

8%

0%

2%

1%

1%

0%

0%

0% 5% 10% 15% 20% 25%

Less than 1 month

1 month

2 months

3 months

4 months

5 months

6 months

7 months

8 months

9 months

10 months

11 months

12 months or more

% of retail operations with

Months of Racquet Inventory On-Hand


• Reported racquet inventory levels are similar to the results in the May survey. 31% of

retailers in July said they had 4 or more months of inventory, compared to 36% in May.

35% 37%

30%33%

35% 31%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


% o

f re

tail

bu

sin

esse

s

Racquet Inventory (Trend)

More than 3 months

2-3 months

1 month or less

Footwear Inventory On Hand


38%

11%

10%

6%

14%

7%

7%

4%

1%

2%

0%

1%

0%

0%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

My retail business does not sell footwear

Less than 1 month

1 month

2 months

3 months

4 months

5 months

6 months

7 months

8 months

9 months

10 months

11 months

12 months or more

% of retail operations

Months of Footwear Inventory On-Hand


• 66% of retailers carrying footwear said they had 3 months or less of inventory, compared to

58% in May.

30% 34%

27%32%

42%34%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


% o

f b

usin

esse

s

Footwear Inventory: Trend (% of stores that sell footwear)

More than 3 months

2-3 months

1 month or less

Membership Credit for Time Missed



56% 56%

44% 44%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


% o

f b

usin

esse

s

As a tennis facility, are you issuing credit to your members for time paid for that the facility was unavailable?

No

Yes


HEALTH & SAFETY MEASURES


General Health & Safety Measures


78%

75%

66%

63%

52%

23%

48%

37%

28%

19%

14%

0%

8%

75%

73%

65%

59%

49%

42%

39%

38%

33%

27%

20%

13%

3%

0% 20% 40% 60% 80% 100%

More vigilant/frequent sanitation

Employees required to stay home if showing symptoms

Sanitation stations in front/inside

Facemasks and/or gloves required for employees

Markers indicating 6 ft distance

Facemasks and/or gloves required for customers

More online/digital payments to reduce handling of cards/cash

Monitor customer healths symptoms

Pleixglass/other barrier at cashier/front desk

Free facemasks/gloves for customers

Measuring customer's temperatures

Other

I have not implemented any safety measures

General Safety Measures Implemented/Plan to Implement by Tennis Businesses

May survey

July survey


• Vigilant sanitation remains the most-used safety measure by

tennis businesses.

• The percentage of businesses stating they require

facemasks and/or gloves for customers increased

significantly — from 23% in May to 42% in July.

Facility-Specific Health & Safety Measures


74%

77%

73%

48%

60%

60%

53%

39%

43%

43%

51%

41%

35%

26%

6%

11%

4%

70%

68%

56%

46%

46%

44%

43%

36%

33%

30%

30%

30%

29%

16%

10%

5%

4%

0% 20% 40% 60% 80% 100%

Postponed/canceled socials, mixers, other group activities

Reduced group lesson size

More one-on-one/private coaching

Ensuring accurate records of who plays at the facility

Court sanitation

Players encouraged to serve with their own can of balls

Closed locker room & shower areas

Reduced/closed food and beverage services

More online bookings

Staggered/spaced booking times

Players encouraged to not change ends

Tennis ball sanitation

Shortened programs

Alternating courts (one empty courts between those in use)

Other

Installed barriers between courts

I have not implemented any facility-specific safety measures

Tennis Facility-Specific Health Measures Implemented/Plan to Implement

May survey

July survey


• Postponed group activities/events and reduced

group lesson sizes remain the most-used

safety measures by tennis facilities..


BUSINESS IMPACT:

• CURRENT STAFFING LEVELS

• EMERGENCY FUNDING/RELIEF

• ANTICIPATED REOPENING

• TOP CONCERNS FOR THE REST OF 2020

• MOST IMPORTANT WAYS BRANDS CAN HELP


Current Staffing Levels Compared to Pre-COVID


A new question was added to the July survey for tennis businesses who are partially or fully open: “If you had to modify your business

staffing due to the Covid-19 crisis, how do your current staffing levels compare to the levels before the COVID-19 crisis? Please select the

option that represents the current staffing now as a percentage of the staffing before the COVID crisis?”

23%

14%

16%

10%

8%

2%

5%

22%

0% 5% 10% 15% 20% 25%

We are back to pre-COVID staffing levels

80-99% of pre-COVID staffing




Less than 20% of pre-COVID staffing

0% - entire staff is laid off/furloughed

N/A - I have not modified staffing levels

% of tennis businesses partially/fully open

Current Staffing Levels as Percentage of Pre-COVID Staffing

Normal staffing

45%60-99% of pre-COVID

staffing30%

Less than 60% 25%

Current Staffing (grouped)

• 45% of tennis businesses are back to

pre-COVID staffing levels. 25% of

businesses currently have less than

60% of staff as it was before the crisis


Current Staffing Levels Compared to Pre-COVID



42%49%

62%54%

34%

50%42%

49%

33%

58%

37% 22%

23%

22%

42%

43%

37% 21%40%

20%

22%30%

15%24% 24%

7%

21%31% 27% 22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facility w/ retail ops Facility, no retailops

Retailer 1 to 50 units 51 to 250 More than 250 Private/commercialfacility

Public Applied Has not applied

Store Type Retail Store Size (racquets sold in 2019) Facility Type Funding Sought

Less than 60%

60-99% of pre-COVIDstaffing

Normal staffing

Awareness of USTA / USTA Foundation Grants



• Approximately 9 out of 10 tennis

facilities are aware of the USTA /

USTA Foundation grants to help

tennis facilities affected by COVID. 91% 89%

9% 11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


% o

f b

usin

esse

s

Are you aware of the USTA / USTA Foundation grants to help tennis facilities affected by the COVID- 19 crisis?

No

Yes

Emergency Funding


53%47%

34% 48%

14%6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


% o

f te

nn

is b

usin

esse

s

Applied for/Intent to Apply for Emergency Funding: May vs July surveys

No, but our business plans to/is interested in applying for emergency funding

No, our business will not be applying for any emergency funding

Yes, our business has applied for emergency funding


• The percentage of businesses who said they have applied for

emergency relief remains close to 50%, as in May; the

percentage of those who said they will not be applying increased

by 14%.

Emergency Funding


78%

46%30%

16%4%

12% 7%

76%63%

30%12% 8% 7% 3%

0%

20%

40%

60%

80%

100%

Payroll ProtectionProgram (PPP)

USTA or USTAFoundation grant

Economic InjuryDisaster LoanEmergency

Advance (EIDL)

SBA debt relief SBA ExpressBridge Loan

Extended line ofcredit

Other

Emergency Relief Applied For


35%

6%13%

26%17%

13%

3% 3% 2%

55%

41%

22%

11% 9% 8% 7%2% 2%

0%

10%

20%

30%

40%

50%

60%

PPP funding(first round)

USTA orUSTA

foundationgrant

EIDL None so far,but we stillexpect to

PPP funding(secondround)

None so farand we don't

expect toreceive any

SBA debtrelief

SBAExpress

bridge loan

Extendedline of credit

Other

Emergency Relief Received

• 76% of tennis business who applied

for emergency relief funding applied

for PPP, a similar percentage to the

May survey.

• Since the May survey, more tennis

businesses have received emergency

funding. Only 19% of July survey

respondents who applied for

emergency relief did not receive any,

down from 39% in the May survey .


Based on communication from your local government, when do you believe you will be able to reopen your tennis business?


25%

13%

40%

53%

35% 34%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Retail Facilities

% o

f te

nn

is b

usin

esse

s p

art

ially

/fu

lly c

lose

d

July survey: Retail and Facilities

I don't know / we have not received guidance

August or later

July

• Roughly a quarter of retail operations and 13% of facilities

(those which are partially/fully closed) expect to re-open in

July, while approximately one-third of tennis businesses don’t

know or haven’t received guidance from their government.


Based on communication from your local government, when do you believe you will be able to reopen your tennis business?



14%6%

13%5%

37%

6%

41%

8%

13%

4%

9%

2%

0%

10%

20%

30%

40%

50%

60%

70%


Tennis Retail Tennis Facilities

% o

f te

nn

is b

usin

esse

s

Anticipated Reopening: Trend

Don't know

Next month

This month

How Tennis Brands Can Help Businesses In Need


37%

33%

41%38%

46%

19% 18%

9%

46%

41%39%

35%

28%

24%

16%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Marketing activities to drivestore traffic

Pricing integrity in otherchannels

Frequent communication Cancel future orders Authorize off-price salesfor Spring 2020 inventory

Streamline Fall & Holiday2020 product lines

Take back Spring 2020product

Other

% o

f re

tail

bu

sin

esse

s

Please select the three most important actions brands can take to support you & your tennis retail operation.


• When asked how brands can support their retail operation, the option chosen by the highest percentage of tennis retailers was “Marketing

activities to drive store traffic.” In May, retailers gave higher priority to off-price sales for Spring 2020 inventory.


Top Concerns for the Rest of 2020


A new question was added to the July survey: “What are the top three things you are most concerned about for the rest of 2020? Please

select three options.” Respondents could select up to a maximum of three options.

82%

32%

25%

23%

16%

14%

14%

10%

6%

0% 20% 40% 60% 80% 100%

Having to close down again

Increased business expenses

Other

Bringing employees back

Business stimulus fundings ends

Cnosumer stimulus funding ends

Too much inventory

Ability to renegotiate lease

Not enough inventory to meet demand

% of tennis businesses

Top 3 Concerns of 2020

• Closing again is the biggest concern among tennis

businesses, with 82% of respondents selecting it as one of

their top 3 concerns.

• Nearly one-third said increased business expenses were one

of their top 3 concerns;

• Common “other” responses include:

• Reduced demand; players/members/customers not

playing / returning

• Indoor courts being safe & operational, players being

comfortable with them

• Less programming (tournaments, camps, high school)

• Employee safety



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2020 Tennis Industry COVID-19 Impact Studies …...The TIA developed the survey content in...

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