2020 Sale Brochure - Amazon S3 · 2019. 12. 2. · eDM marketing to SMART Expo and REA Group Asia...
Transcript of 2020 Sale Brochure - Amazon S3 · 2019. 12. 2. · eDM marketing to SMART Expo and REA Group Asia...
Asia’s Longest Running Property & Investment Expo
With over 55 expos in 16 years, SMART has opened its doors to
over 2,700 exhibitors,150,000+ quality investors and welcomed
hundreds of renowned industry expert speakers.
SMART Expo is one of the largest expos of its kind in Hong Kong
that offers consumers a truly global offering of properties.
Please visit www.smartexpos.com
For more information call + 852 3198 1818 or
email [email protected]
2020 Sale Brochure
Connects Overseas Property Developers & Agents to Local Investors
Overseas property seen as the best safe option for
wealth diversification, preservation and growth
SMART Expo Hong Kong
Hong Kong Convention & Exhibition Centre
4 - 5 April 2020 and 13 - 14 June 2020
Why Hong Kong?
The rise in Hong Kong property prices has
pushed people to invest in international
markets as more high incomers find local
prices beyond reasonable reach.
Overseas property is a trusted asset class and
is very accessible in terms of price for many
Hong Kong investors. Comparatively prices
from many popular investment destinations are
considered as highly-affordable by Hong Kong
investors.
One out of three HongKongers are considering moving
area, overseas property seen as the most efficiency way
to enable their plan
3000
HNWI Buyers
100+
Seminar Attendance
50+
Overseas Exhibitors24+
High-profile Speakers
Asia’s Leading Series of Property & Investment Exhibitions
Average show performance
55 expos in 16 years, over 2,700 past exhibitors and 150,000 investors and welcomed the
voice of hundreds of renowned experts to our educational driven seminars
SMART Expo – an Investment Knowledge Centre
Educate investors
Knowledge-driven event with top notch speakers that attract a multitude of eager investors
Past influential speakers
Dr Lawrance Wong
President
Many wells property
agent Ltd.
Shih Wing-ching
Founder
Centaline Property
Agency
Dr Edwin Lee
Founder & CEO
Bridgeway Prime Shop
Fund Management
Limited
Alex Wong
Director, Asset
Management, Ample
Capital Limited
Francis Kwok
Chief Executive Officer,
Emperio Securities and
Assets Management
Limited
Dr. Jacinto Tong
Vice Chairman & Chief
Executive Officer, Gale
Well Group
High-income
A quarter of visitors
with monthly income
over HKD$61K
Younger & Savvy
Investors
Over three quarters
of investors are
over 31 years old
Highly Educated
Over 75%
are degree
holders or above
Keen Investors
Over 65% look for
investment
opportunities
Average Visitor Profiles
Meet local and expatriate buyers
Meet face-to-face with thousands of high-income investors in
one place over two days
Educate buyers about your project and market for higher-on-
site conversion of leads to sales
Proven success – successful track-record of 16 years of lead
generation and on-site sales
Excellent brand exposure with high media coverage
Why Exhibit?
Property developers
Property agents
Alternative investments
Immigration services
Finance related investment products / services
Legal services
Property management companies
Home-related services
Who Should Exhibit?
Online & Digital Promotion across the REA Group Asia platform with over 800,000 contacts encompassing eDMs, banners & editorials
A multi-channel and extensive marketing campaign that leverages on our local media and strategic partners with an accumulative reach of two million
Print advertising in relevant local
publications and leading newspapers.
PR campaign and press invitations.
eDM marketing to
SMART Expo and
REA Group Asia
companies’
databases.
Targeted and
segmented
marketing aimed at
HNWI and those
who are serious
about investment
SEM campaign to encourage
relevant searches and direct traffic to
event website. Proactive social
media feeds including Facebook and
Online banners on relevant websites
SMART Expo Marketing Campaign
Typical Total Media Value : HK$4.41M (approx. US$565,000)
Online display
HK$195K
Social Media & SEM
HK$30K
EDM & Telemarketing
HK$2M
Print & PR
HK$2.18M
Past Influential Media Partners:
SMART works with local media planners to reach even greater audience mass
SMART Investment & International Property Expo
Hong Kong. 4 - 5 April 2020
Hall 3G, Hong Kong Convention & Exhibition Centre, Wan Chai
*Subject to change without prior notice
SMART Investment & International Property Expo
Hong Kong. 13 - 14 June 2020
Hall 3G, Hong Kong Convention & Exhibition Centre, Wan Chai
*Subject to change without prior notice
2020 SMART Expo – Booth Package Options
Standard Booth
9sqm, 3m x 3m USD7,139
• 1 Information Counter, 2 Chairs
• Fascia Board with Company Name,
Booth Carpeting, 2 Lights, 1 Electric
Socket
• 1 Project or Company Listing on SMART
Expo website and E-Directory
Premium Booth
9sqm, 3m x 3m USD9,300
• 1 Information Counter, 4 Chairs, 1 round
table
• Up to 3 x Backdrop (3m x 2.5m) and 1
Fascia board (3m x 0.37m) with
Formboard Printing. Graphics to be
provided by exhibitor.
• 43” TV with Stand
• 1 Project or Company Listing on SMART
Expo website and E-Directory
Silver Sponsor Package
18sqm, 3m x 6m USD15,595
• 6m x 3m Standard Booth or Raw Space
• Full-page ROP Advertisement in Squarefoot
Magazine SMART supplement*
• Logo Acknowledgement in Marketing
Materials and SMART Expo Website with
hyperlink#
• 2 Project Listings in SMART Expo Website
and E-Directory
*Squarefoot magazinePrint circulation: 35,000 (monthly base)Distribution: 1,500+ points
PressReader has a distribution of 300 million across 7 continents
with over 115 countries
2020 SMART Expo – Booth Packages
Gold Sponsor Package
36sqm raw space, 6m x 6m USD28,875
• 36 sqm Raw Space
• Double-page ROP Advertisement in Squarefoot Magazine
SMART supplement*
• Logo Acknowledgement in Marketing Materials and SMART Expo
Website with hyperlink#
• Up to 4 Project Listing on SMART Expo Website and E-Directory
• 45-minute Speaking Slot Seminar
• Material Distribution at Registration Counter
Platinum Sponsor Package
54sqm raw space, 6m x 9m USD42,350
• 54 sqm Raw Space
• Double-page Advertisement in prime position in Squarefoot Magazine
SMART supplement*
• Advertorial feature published under ‘Investment Insight’ on SMART
Expo‘s website
• Logo Acknowledgement in Marketing Materials and SMART Expo
Website with hyperlink#
• Up to 6 Project Listings on SMART Expo Website and E-Directory
• 45-minute Speaking Slot Seminar
• Material Distribution at Registration Counter
• 1 eDM Post Campaign to SMART Expo’s Visitor Database
• Hotel accommodation for 3 twin-shared rooms for 3 nights
#where possible *Squarefoot magazinePrint circulation: 35,000 (monthly base)Distribution: 1,500+ points
PressReader has a distribution of 300 million across 7 continents
with over 115 countries
Maximizing Expo Participation Effectiveness
O2O Solution
A holistic promotional campaign that offers a platform for SMART
Expo clients to build their brand image and credibility via content
marketing and engage potential buyers with professional overseas
investment insights. Converts online traffic to the client’s booth at
SMART Expo via our online booking system. A holistic promotional
campaign that builds pre-event leads for onsite face-to-face sales
conversion and a post event presence long after show dates.
Ad Format SOV Size Cost
Leaderboard 1
(Homepage)
25%970x250 (Desktop)
728x90 (Desktop/Tablet)
300x250 (Mobile)
US$800
Leaderboard 2
(Expo Details Page)
25%970x250 (Desktop)
728x90 (Desktop/Tablet)
300x250 (Mobile)
US$100Sales opportunity
at the exposSustainability
2020 SMART Expo – Digital Solutions
Online Offline Online
First engagement
on the website
Special Package US$900Leaderboard on Homepage & Expo Detail Page
for 30 days (25%SOV)
Quality segmented database of investors (with consent) with high
interest in buying overseas properties.
After 16 years of organising Asia’s longest running and largest series of
property exhibitions we have developed a substantial Hong Kong and
Singapore based database of overseas property investors.
Inquire now for the latest details.
The number of data available from year to year will vary depending
on the latest consumers’ privacy consent collected for that year
2020 SMART Expo – Digital Solutions
SMART Expo Email database
Now available for your promotional campaign!
Hong Kong Database Singapore Database
US$0.15/Contact
REA Group Limited ACN 068 349 066 (ASX:REA) (“REA Group”)
is a multinational digital advertising business specialising in property.
REA Group operates Australia’s leading residential, commercial
and share property websites - realestate.com.au,
realcommercial.com.au, Flatmates.com.au – as well as Spacely, a
short-term commercial and co-working property site. In Asia, REA
Group owns leading portals in Malaysia (iproperty.com.my), Hong
Kong (squarefoot.com.hk) and Indonesia (rumah123.com), and
prominent portals in Singapore (iproperty.com.sg), Hong Kong
(Gohome.com.hk) and China (myfun.com), and a leading property review site in Thailand (thinkofliving.com).
REA Group owns Smartline Home Loans Pty Ltd, an Australian
mortgage broking franchise group, and Hometrack Australia Pty Ltd, a leading provider of data property services.
REA Group also holds a significant shareholding in property websites Move, Inc in the US and PropTiger in India.
REA Group
Photo Gallery
Platinum (max 2) Gold (max 3) Silver
Exhibition Space 54sqm (Raw Space) 36sqm (Raw Space) 18sqm (Standard Shell Scheme)
Advertisement in Squarefoot Magazine SMART
supplement
Full Page, Premier Position Full Page, ROP Full Page, ROP
Listing in E-Directory1 Full page, ROP Full page, ROP
Logo Acknowledgement in All Marketing Collateral
Logo Acknowledgement on Event Website
Speaking Seminar Slot Keynote
Distribution of Materials at Expo Entrance
Hotel Rooms for your Team3
Post-event Email Advertisement to Investor Database
Original Price US$71,610 (per Show) US$36,960 (per Show) US$21.945(per Show)
PACKAGE PRICE US$42,350 (per Show) US$28,875 (per Show) US$15,595 (per Show)
1 The editor has full discretion on content and layout.2 Speaking slot or Panel - this privilege is NOT guaranteed as proposed speaker and topic is subject to the organizer’s seminar committee’s approval.
Topic must be educational and not sales pitched oriented.3 Up to 3 rooms and 3 nights.
Booth Sponsor Packages
Digital Banner Options SOV Rates
Standard Curtain Ad 50% US$1,100
Video Curtain Ad 50% US$1,200
Leaderboard & MREC 50% & 25% US$900
Online Advertorial with Book Appointment System Special US$2,200
Booth Types Rates
Raw Space Only (minimum 18sqm required) US$715 / sqm
3m x 3m Standard Shell Scheme Booth(s) US$7,139 / 9sqm
3m x 3m Premium Shell Scheme Booth(s) US$9,300 / 9sqm
Corner Booth Surcharge (applicable to corner booth locationsonly) 10%
Booth Number(s)
Advertising Options Rates
Full Page (ROP) US$1,750
Inside Front / Back Cover US$2,250 / US$2,100
Back Cover US$2,600
Half Page US$1,000
- Standard Booth includes 2 foldable chairs, 1 information counter, white back and side walls, carpeting, rubbish bin, 2 tube lights, 1 electric socket, company name in English and set up & break down of your booth.
- Premium Booth includes Standard Booth as above plus 1 custom graphic design fascia board and up to 3 wall backdrop (3 x 2.5m), 40” TV with stand, roundtable with 2 foldable chairs. Artwork to be provided by client.
- All corner booths are subject to 10% surcharge. Please see floor plan for booth layout.
O2O ADVERTISEMENT
EXPO BOOTH
Exhibition Space & Advertising
SQUAREFOOT MAGAZINE SMART SUPPLEMENT ADVERTISEMENT