2020 MEDIA KIT...Format: Classic Hits Tagline: Carolina’s Greatest Hits! Website:...
Transcript of 2020 MEDIA KIT...Format: Classic Hits Tagline: Carolina’s Greatest Hits! Website:...
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2020 MEDIA KIT
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Live. Local. Leading.At ARG we bring tens of thousands of listeners to your brand everyweek with creative commercials, lively and fun events,and powerful digital products.
Start turning prospects intobrand-loyal customers!
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Introduction........................................................2
Mix 96.5 Station Elements...............................4
Mix 96.5 Power Points......................................5
Mix 96.5 Features..............................................6
105.9 The Mountain Station Elements..........7
105.9 The Mountain Power Points…………......8
105.9 The Mountain Features..........................9
98.1 The River Station Elements..................10
98.1 The River Power Points……....................11
98.1 The River Features..................................12
WISE Sports Station Elements......................13WISE Sports Power Points……….....................14WISE Sports Features.....................................15Rewind 100.3 Station Elements...................16Rewind 100.3 Power Points…………….…………17105.5 The Outlaw Station Elements.............18105.5 The Outlaw Power Points…….…………..19Pure Oldies 97.3 Station Elements...............20Pure Oldies 97.3 Power Points…………...……..21The 828.com Interactive Digital Services...22Why ARG?..........................................................23We’re Known....................................................24Radio Drives Search........................................25Category Search Lift…………………….…………….26Traditional Media………………………….….………..27Radio Top Reach Medium……………….………....28Compelling Creative………………….………….…….29Share of Voice…………………...............................30A Good Commercial………………….…………………31Shorter Ads………………………………………………….32Online. On Air. On Target…………………………….33Contact Us…………………………………………………..34
Table of Contents
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LIVE & LOCAL
myMIX965.com
HOT ADULT CONTEMPORARY
AM Drive:
Tammy & Kipper
Mid-Day:
Crystal
PM Drive:
Tiff & Jordan
Program Director:
Neal Sharpe
GENDER: FEMALE 64% MALE 36%
TARGET DEMO: Adults 18+
INCOME: $50K+ (67%)
ON AIR – ONLINE – ON SITE
Hear today’s hottest music artists. Lock in daily for the latest music and entertainment news. Stay current with what’s trending in pop culture. Listen daily and play along with the biggest contests for the best prizes in the AVL!
Featuring local hosts all day, starting with “The Morning Mix” with Tammy & Kipper, MIX 96.5 connects the music & personalities to loyal local community of listeners.
Want to reach active women with a message about your product or service? --Look to MIX 96.5 first!
(828) 259-9695
@MIX965
@MIX965
@MIX965
An Asheville Radio Group Station
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Go to > Faces of Radio > On-Air Personalities
tab for Bio’s
POWER POINTS
Call letters: WOXL-FM, WOXL-HD,
Format: Hot Adult Contemporary
(HOT AC)
Tagline: Asheville’s Hit Music Station!
Website: myMIX965.com
Primary Focus: Women 25-54
Core Artists include Maroon 5, Katy Perry, Lady Gaga, Bruno Mars, Taylor Swift, Ed Sheeran, Train, Adele, Imagine Dragons
MIX 96.5 features local hosts all day!
Target Listener’s include Decision Makers, Influencers, Women with Families, Active Female Consumers on the go!
CrystalM-F, 10a-3p
Tammy & KipperM-F, 6a-10a
Tiff & JordanM-F, 3p-7p
OUR OFFICES1190 Patton Ave
Asheville, NC 28806voice: 828-259-9695
fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.
https://1059themountain.com/
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FEATURES
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CLASSIC ROCK…America’s most resilient music format. Classic Rock has stood the test of time and continues to dominate the radio landscape.
105.9 The Mountain garners a large base of active adults who gravitate to Classic Rock music as the soundtrack of their lives.
TheMountain.com
65%MALE
35%FEMALE
$50k+(70%)
Program Director: Neal Sharpe
AM Drive: Brian Blades & Crystal
Mid-Day:Neal Sharpe
PM Drive: Aaron LaFalce
ON AIR ONLINE ON SITE
TARGET DEMO:Adults 25-64
An Asheville Radio Group Station
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POWER POINTS
Call letters: WTMT-FM, WTMT-HD,
Asheville, NC
Format: Classic Rock
Tagline: 105.9 the Mountain ROCKS!
Website: 1059theMountain.com
Primary Focus: Men 25-54
Core Artists include AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith
Target Listeners include Decision Makers, Influencers, and Male Consumers 25-54 years old.
As the soundtrack of their lives, Your Business benefits from a large, stable fan base with disposable money to spend.
NealM-F, 10a-2p
Blades & CrystalM-F, 6a-10a
AaronM-F, 2p-6p
Go to > Faces of Radio > On-Air Personalities tab for Bio’s
OUR OFFICES1190 Patton Ave
Asheville, NC 28806voice: 828-259-9695
fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.
https://1059themountain.com/
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FEATURES
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58%MALE
42%FEMALE
$50k+(73%)
ON AIR ONLINE ON SITE
TARGET DEMO:Adults 25+
981theRIVER.com
Adult AlbumAlternative (AAA)Designed for the true music aficionado, 98.1 The RIVER delivers an authentic blend of old and new music. Boredom…is never on the menu.We’re All About the Music.
Program Director:
Miles Olson
An Asheville Radio Group Station
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Go to > Faces of Radio > On-Air Personalities tab for Bio’s
POWER POINTS
Call letters: WOXL-HD2,
Asheville, NC
Format: Adult Album Alternative
Tagline: Different is Good
Website: 981theriver.com
Primary Focus: Adults 35-54
Designed for the true music aficionado and the musically adventurous, who feel connected to Asheville and its vibrant local music scene.
We deliver quality music, both old and new.
The presentation is “NPR-like” with no goofy contests or obnoxious sound effects.
MILESM-F, 1p-6p
WHITLEYM-F, 8a-1p
JOSHSa-Su 2p-8p
OUR OFFICES1190 Patton Ave
Asheville, NC 28806voice: 828-259-9695
fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.
https://1059themountain.com/
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FEATURES
Additional Features include: Marley MondaysWoodsongs Weekend ProgramPutumayo World Music WeekendAcoustic Cafe Weekend ProgramTasting RoomGreen Tip of the Day
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WiseSportsRadio.com
(828) 259-9695
@WISESportsradio
@WiseSportsRadio
WISEPLAYER STATS
GENDER:
MALE 78%FEMALE 22%
TARGET DEMO:
Adults 25+
INCOME:
$50K+ (73%)
RBI (Return Batted In):
Best in the League!
Completion Rate %:
99.99%
9a-12n
12n-3p
6a-9a
OURALL-STAR LINE UP
YOUR ASHEVILLESPORTSLEADER.
WITH PAT RYAN
An Asheville Radio Group Station
THE WISE GUYS
3p-6p
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Go to > Faces of Radio > On-Air Personalities
tab for Bio’s
POWER POINTS
Call letters: WISE-FM/AM
Format: Live Sports & Sports Talk
Tagline: Your Asheville Sports Leader!
Website: WISEsportsradio.com
Primary Focus: Men 25-64
Target Listener’s include active and loyal sports fans, predominantly male (approximately 80%), decision makers, homeowners with income of $50K or more.
WISE Sports Radio is WNC's Leader in Sports Talk. The WISE Sports Network can be found on 1310AM, 970AM and 102.9FM.
The station features the #1 and #2 National Sports Talk Shows in Dan Patrick and The Herd with Colin Cowherd, as well as, Asheville’s only local daily sports-talk show, The WISE Guys with Pat Ryan.
Weekend programming includes the Kickoff Express, plus, LIVE Sports Coverage with Play-By-Play for the NFL, Asheville High School Football, and NCAA Football & Basketball.
OUR OFFICES1190 Patton Ave
Asheville, NC 28806voice: 828-259-9695
fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.
https://1059themountain.com/
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FEATURES
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RewindAsheville.com
No need to break out the cassette tapes, we’ve got you covered!
REWIND 100.3 plays Asheville’s all-time favorites from the 70’s and 80’s.
Artists include the Beatles, Elton John, Stevie Wonder, CCR, Chicago, Hall & Oates, and many more!
REWIND is specifically designed in sound and presentation to meet the market’s ever-increasing boomer population.
An Asheville Radio Group Station
38% MALE62% FEMALE
TARGET DEMO:
Adults 35+INCOME:
50K+ (72%)
CLASSIC HITS
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POWER POINTS
Call letters: WTMT-HD2
Format: Classic Hits
Tagline: Carolina’s Greatest Hits!
Website: RewindAsheville.com
Primary Focus: Adults 35-64
Core Artists include Elton John, Madonna, Stevie Wonder, Billy Joel, Whitney Houston, Hall & Oates, Huey Lewis & The News, Eagles, Prince, Queen, Journey, Bon Jovi, Fleetwood Mac, Chicago
Target Listener’s include Baby Boomers; a somewhat balanced mix of males/females, decision makers, homeowners with higher than average disposable income.
The Sing-along station in Asheville. Pull up to any traffic light, look to the left and right, smile back at the other drivers, then sing along with new friends!
OUR OFFICES1190 Patton Ave
Asheville, NC 28806voice: 828-259-9695
fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.
https://1059themountain.com/
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OutlawAsheville.com
OUTLAW COUNTRYLegendary artists include:
Waylon Jennings Willie NelsonGeorge StraitHank WilliamsYoung Guns include:
Toby KeithTim McGrawKenny ChesneyZack BrownSouthern Rock includes:
Allman BrothersMarshall Tucker…and of course
Lynyrd Skynyrd
Honky Tonk, Classic Country, Rock-A-Billy, Southern Rock …it’s all found in the DNA that makes this bad boy live up to its name!
An Asheville Radio Group Station
59% MALE 41% FEMALE
TARGET DEMO:Adults 35-64
INCOME:50K+ (68%)
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POWER POINTS
Call letters: WTMT-HD3
Format: Classic Country
Tagline: Country Legends & Great
Country Artists!
Website: AshevilleOutlaw.com
Primary Focus: Adults 35-64
105.5 The Outlaw is comprised of the artists that made country music famous.
Core Artists include Willie Nelson, Waylon Jennings, George Strait, Garth Brooks, Johnny Cash, Hank Williams, Jr.
Target Listener’s include Baby Boomers; a higher male listenership, homeowners and decision makers further along in their career with a higher than average income.
105.5 The Outlaw has an edge, and attitude to spare. Country music legends, along with today’s young guns, share the airwaves, creating a balance of bad-boy …and cool.
If we ain’t country –there ain’t a cow in Texas!
OUR OFFICES1190 Patton Ave
Asheville, NC 28806voice: 828-259-9695
fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.
https://1059themountain.com/
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PureOldies.com
Pure Oldies 97.3 is like having the founding artists enshrined in the Rock Hall of Fame all together in one spot.
The British Invasion, The Motown Sound, along with a guy who lived in Graceland, are found here. Can’t you just hear the screams for The Beatles, The Beach Boys, Supremes, Elvis, Little Richard, and Herman’s Hermits?
Connect daily with PURE OLDIES 97.3 for good vibes and happy musical memories.
WOXL-HD3
(828) 259-9695
An Asheville Radio Group Station
44% MALE56% FEMALE
TARGET DEMO:
Adults 55+INCOME:
50K+ (75%)
PUREOLDIES
The Greatest Hits from the 50’s & 60’s
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POWER POINTSCall letters: WOXL-HD3
Format: 50’s & 60’s Hits
Tagline: Good times. Great Oldies!
Website: PureOldies.com
Primary Focus: Adults 55+
Core Artists include Elvis, The Beatles, The Supremes, Aretha Franklin, Chuck Berry, Herman’s Hermits, The Four Tops, Beach Boys, Little Richard…and more!
Good vibes and great music start here!
OUR OFFICES1190 Patton Ave
Asheville, NC 28806voice: 828-259-9695
fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.
https://1059themountain.com/
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Let us help you enhance your digital exposure!
Tell your story in a whole new way! The 828.com is Asheville’s local food, drink, and entertainment website.
Start here first!
We craft creative and promotional advertorials and videos to bring your ad message to new customers, while providing compelling, cost-effective contentfor your website and social media channels.
Interactive Digital Services
EAT DRINK PLAY EVENTS CONTESTS LISTEN LIVE DEALS BUSINESS
SEARCH
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1. LIVE Local Content
2. The latest technology in media and marketing
3. Local activation
4. Fully-integrated marketing, across channels and platforms
5. Creativity and engagement
6. Powerful local brands
7. BONUS: We have the existing relationships and trust
What Makes the ARG Great…
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We’re Known by the Companies we Keep…
“Asheville Radio Group shares in our vision and mission to
strengthen our communities and make meaningful
relationships. We are honored to be a part of a celebration of the educators in our area who make a difference in the lives
of children every day, by proudly sponsoring the
Teacher of the Month event.”
Katy R. Wyatt Marketing Director
“After Asheville Radio Group helped us create our new
tagline, “Yao, that’s good!”, everything changed.
At first, I didn’t realize why people were saying this
to me, we’ve never had anything like that before.
We have new customers, business is up,
and finally people remember our name – “Yao that’s good!”
Ling & Mai, Owners
“We have been advertising with Asheville Radio Group for
more than a decade now. There is no doubt that
radio’s ‘power offrequency has contributed
to our strong brand awareness and the fact that
we boast one of the top performing Habitat
for Humanity ReStores in the country and are a Best
of WNC award winner year after year.”
Ariane Kjellquist Communications Director
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Radio Drives Search.
Radio Drove29% IncrementalGoogle Searches
Across 8 Brands & 2157 Ads Studied
Base
+29%Lift
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Source: RAB: Radio Drives Search, Sequent Partners, Media Monitors, In4mation Insights
Radio drives upsearch traffic from
7% - 370%!
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RADIO IS THE TOP REACH MEDIUM.
Source: Nielsen Comparable Metrics Report Q4 2016 – P18+ Weekly Reach
THE MEDIA UNIVERSE
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RADIO PROVIDES COMPELLING CREATIVE
“Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed,
the body will surely follow. People only go places they have already been in their minds.” - Roy H, Williams, The Wizard’s Seventh Law of the Advertising Universe
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The listener must be exposed to enough repetition of the advertising message (within a small enough window of time)
to have ad recall and to progress through the following steps:
Share of Voice
How much is enough to be effective?
Echoic Memory
[we hear]
Iconic Memory
[we see]
The Power of Sound
1x – Awareness2x – Interest3x – Desire4x - Action
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A Good Commercial should make the listener…
• Do Something
• Change Something
• Think Something
• Feel Something
Let our team develop your brand. Our creative minds can help craft your advertising message for effectiveness. We will provide the elements listed above in a way that will stand out from your competition.
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Attention Span in 2020:
Attention Span in 2000:
Attention Span of a Goldfish:
Teens who forget major details of relatives:
People who forget their own birthday:
Times employees check e-mail inbox per hour:
Internet page views lasting less than 4 seconds:
Sources: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press.
8 seconds
12 seconds
9 seconds
25%
7%
13
17%
Effectiveness of Shorter Ads
Why :15 or 30-Second Ads?▪ Shorter Commercials keep the Attention and Engagement of the Listener
▪ The Messaging is Focused, Direct and to the point. --Less fluff!
▪ Increases Ad Recall and Recognition
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ONLINE
Digital capabilities offering interactive targeting opportunities
Compliments and enhances any on air radio campaign by reaching consumers using multiple touch points
Delivers content wherever and whenever listeners want it
ON AIR
Radio, the #1 ranked mass medium, is capable of easily delivering your brand’s message to many people
Through various formats, target the right people with your ad message.
A trusted medium, always available especially during times of crisis.
ON TARGET
Delivers consumers who are engaged and passionate about live and local content curation
Offering companionship and valuable, timely information
Reaches consumers with your message, closest to the point of purchase.
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1190 Patton Ave,Asheville NC 28806Phone:828.259.9695Fax: 828.253.5619
Contact us today!