2020 Media Guide

Read 3 or 4 of 4

Read 4 of 4

Read 3 of 4

Milling & Baking News 87% 72% 15%

Snack Food & Wholesale Bakery 10% 8% 2%

Prepared Foods 6% 3% 3%

Why MBN? It’s What the Grain-based Foods Industry Reads

Readership Comparison

87% of respondents are regular readers of Milling & Baking News and report reading three to four of the four most recent issues.

of readers feel Milling & Baking News is the industry’s magazine most relied on for news and information

Source: Baxter Research Center - March 2019

89%

of readers have more than 20 years of baking

industry experience.

76% 82%report taking one or more

purchasing actions during the past year as a result of ads/

editorials appearing in Milling & Baking News.

are involved with specifying or authorizing ingredient and/or

equipment purchases.

74%

“Milling & Baking News’s voice is considerably different than other food industry publications.”-Larry Marcucci, CEO, Alpha Baking Co.

“Milling & Baking News is the go-to magazine for the industry. In my opinion, it doesn’t have much in the way of competition.”

- Laurie Maravich, DVP Procurement, ARYZTA-La Brea

“There are things I would change about other magazines. But I like the depth that Milling & Baking News goes to. It’s more relevant, has a lot more facts and numbers-based information. The magazine brings a lot to me.”

-Steve Wellauer, Compliance Manager, New Hope Mills

“Milling & Baking News knows their readers, they know their advertisers, they know their business. They have a depth of knowledge about the industry and the writing is very intentional.” -Ford Mennel, President, Mennel Milling

Why Readers Love Milling & Baking News

Matt O’SheaAssociate publisher

Monica WatrousDigital media senior editor

Rebekah SchoutenDigital media associate editor

Average monthly opportunities to reach customers

159,61355,0752

Total print & digital circulation weekly

2.61

Readers per copy

64,6514

Average monthly Bakingbusiness.com unique visitors

81,7673

Average monthlye-newsletter circulation

1 Baxter Research, March 20192 Publisher’s own data 3 BPA, January - June 2019 The sum of the monthly distribution averages for Morning Brief, Bakingbusiness.com Daily, Bakingbusiness.com Weekly and Food Safety Monitor e-newsletters4 BPA, January - June 20195 Publisher’s own data - may include duplication of viewers across channels

Reader Profi le Job Function1

18%

Marketing/Purchasing

48%

Senior Management

Industry Breakout1

42%

Wholesale Baking, Milling and Mix Manufacturing

5%

Government, Education, Trade Association

8%Grain Merchant

Your Milling & Baking News Team

Jeff GelskiAssociate editor

Jay SjervenSenior editor, markets

Lily AlvarezSales manager - classi� eds

Bruce WebsterAssociate publisher

Joshua SoslandEditor

Eric SchroederManaging editor

Ron SterkSenior editor,markets

Neil SoslandExecutive editor, markets

18%

Distributor, Broker, Supplier

3%

Snack, Pasta and Other Food Production

18%Other

16%Operations

Tom HuppeSales specialist

Mike GudePublisher

Dave DePaulAssociate publisher

Circulation Information

Over 400 Years of Combined Experience

Matt NoltemeyerAssociate editor -markets

11%

Consultant, Trade Association

3%

Financial, Futures Merchant

10%Other

2020 Editorial CalendarMilling & Baking News

FBN: Food Business News

FIS: Food Ingredient Solutions

JANUARY

Jan. 7 – FBN: Emerging Flavor Trends

Jan. 14 – Stock Market Review / Washington Update

Jan. 21 – FBN: Sauces, Dressings and Marinades

Jan. 28 – Stock Market Analysts / Hot Cereal Update

FEBRUARY

Feb. 4 – FBN: Making Plant Proteins Taste Better

Feb. 11 – FIS: Innovations in Sweeteners

Feb. 18 – FBN: Clean Label Preservatives

Feb. 25 – Company Profile: Flowers FoodsBonus Distribution:ASB (Mar. 1-3)

MARCH

Mar. 3 – FBN: Ethnic Flavor Trends

Mar. 10 – FIS: Flavors / Consumer TrendsBonus Distribution:NPA (Mar. 15-17)GEAPS (Mar. 21-24)SNAXPO (Mar. 22-24)

Mar. 17 – FBN: Sweetener Innovations: Allulose

Mar. 24* – FIS: Ingredients for the Microbiome / Baking Hall of Fame / IAOM Preview (Milling Technology)Bonus Distribution:NAMA (Mar. 28-31)IAOM (Apr. 7-9)

Mar. 31 – FBN: Hemp/C.B.D.

JULY

July 7 – FBN: Digestive Health

July 14 – FIS: Fats and Oils

July 21 – FBN: Ethnic Flavor Trends

July 28 – Crackers Update / Washington Update

AUGUST

Aug. 4 – FBN: Expo Innovations from IFT

Aug. 11 – FIS: Cannabis / Buns and Rolls Update

Aug. 18 – FBN: Protein

Aug. 25 – Ingredient Market Insight / Company Profile: Bimbo Bakeries

SEPTEMBER

Sept. 1 – FBN: Sugar Reduction

Sept. 8 – FIS: Ingredients for Pizza /Cookies Update /Milling Technology

Sept. 15 – FBN: Fiber

Sept. 22 – Industry Perspective: Bread /Washington Update / Consumer TrendsBonus Distribution:NAMA (Oct. 1-3)

Sept. 29 – FBN: Snack Bar Ingredient Trends

*Baxter Study issue

E-blasts ∙ E-zines ∙ Webinars ∙ White Papers ∙ Video E-mercials ∙ Custom PublishingPlus additional digital and media opportunities

For more information, contact your sales representative.

APRIL

Apr. 7 – Bread Perspective / Pasta Update / Washington UpdateBonus Distribution:ABA (Apr. 19-22)

Apr. 14 – FBN: Clean Label Colors

Apr. 21 – Ingredient Market Insight / IAOM Review (Milling Technology)Bonus Distribution:TIA (May 1-2)

Apr. 28 – FBN: Ingredients for Meat Alternatives

MAY

May 5 – FIS: Ancient Grains / AIB Insert

May 12 – FBN: Ancient Grains

May 19 – News Feature: Transportation and Distribution

May 26 – FBN: Fats and Oils

JUNE

June 2 – Ingredients Update / Washington UpdateBonus Distribution:Sosland PublishingPurchasing Seminar (May 31-June 2)

June 9 – FBN: Organic Ingredients

June 16 – FIS: Defending Ingredients /Tortilla Update

June 23 – FBN: Sweetener Innovations: Stevia

June 30 – Company Profile: Hostess Brands / Consumer TrendsBonus Distribution:IFT (July 12-15)

OCTOBER

Oct. 6 – FIS: Sustainable Sourcing

Oct. 13 – FBN: High Intensity Sweeteners

Oct. 20 – News Feature: Transportation and Distribution

Oct. 27 – FBN: Functional Ingredients

NOVEMBER

Nov. 3 – FIS: Ingredients in the Dietary Guidelines Spotlight

Nov. 10 – FBN: Potassium

Nov. 17 – FIS: Value-added Wheat Flour /Milling Technology / Washington Update

Nov. 24 – FBN: Herbs and Spices

DECEMBER

Dec. 1 – Ingredient Market Insight / Bars Update

Dec. 8 – FBN: Cultures and Enzymes

Dec. 15 – Ready-to-eat Cereal Update / Consumer Trends

Dec. 22 – FBN: Flavors to Watch in 2021

Dec. 29 – FIS: Pulses / Plant Protein

Ad close date is three weeks prior to issue date

For specific close dates, please visit www.sosland.com/millingandbakingnewsadvertising

For print specifications please visit:

www.sosland.com/millingandbakingnewsadvertising

Ad enhancements

Make your print ad come ‘alive’ in the digital edition. Contact your sales representative to learn more about custom ad enhancements.

Contact a representative

Mike Gude, mgude@sosland.com Bruce Webster, bwebster@sosland.com

Dave DePaul, ddepaul@sosland.com Paul Lattan, plattan@sosland.comSteve Berne, sberne@sosland.comDan Flavin, dflavin@sosland.com

Troy Ashby, tashby@sosland.comAdam Ungashick, aungashick@sosland.comJames Boddicker, jboddicker@sosland.com

Lily Alvarez, lalvarez@sosland.com Matt O’Shea, moshea@sosland.comTom Huppe, thuppe@sosland.com

BakingBusiness.com is the No. 1 source for the latest online news and information. Receiving over 1.7 million page views annually, it is the preferred news and resource center for the grain-based foods industry with an audience that includes buyers, product developers and influential executives. If you want to reach an engaged industry audience, BakingBusiness.com needs to be part of your media mix. Visit www.sosland.com/bakingbusinessadvertising for advertising rates, specs and additional information.

Milling & Baking News on the Web

The premier on-line source for the grain-based foods industry.

Page views

143,501monthly average

Unique visitors

67,887monthly average

Source: Google Analytics June 2018 - May 2019

BakingBusiness.com had over 1,722,012 page views this past year — an increase of nearly 28%.

Monthly mobile page views:

34,764

Monthly mobile visitors:

21,196

46.86%

increase in unique visitors

New organic searches growth

61.25%

95.95%

increase in monthly

mobile visitors

79.14%

increase in monthly mobile

page views

KANSAS CITYHERE WE COME

Milling & Baking News is the content creator of a variety of e-newsletters, all designed to keep readers informed on the latest industry news and happenings.

E-newsletters through BakingBusiness.com offer the most frequent reach opportunities. Combining the e-newsletters with a diversified media plan can increase both the reach and the memorability of your market message. To see rates, specs and more information, visit www.sosland.com/bakingbusinessadvertising/enewsletters.html.

Up-to-date Information on the Go

Our products will help you reach your customers frequently and effectively

BakingBusiness.com Daily

Average circulation: 14,393

• Top news stories each day• Categorized by subject

BakingBusiness.com Weekly

Average circulation: 19,454

• Delivered every Friday morning

• Includes the hottest topics of the week

Sosland Morning Brief

Average circulation: 16,545

• Sent out daily• Updates readers on all

the top news stories and key commodity market trading that happened during the night

Food Safety Monitor

Average circulation: 31,375

• Published every other week• Vital resource for anyone in

the industry concerned with food safety

• Contains the latest and essential food safety coverage

SPONSORED MESSAGE

BPA - June 2019

SPONSORED MESSAGE

MAY 31 - JUNE 2,2020SHERATON CROWN CENTERKANSAS CITYAdvertise in the 2020 Purchasing Seminar Program Book.

For rates, specs and additional Purchasing Seminar information, please visit: www.purchasingseminar.com/advertise.

1One Time This rate applies to advertisers participating in only a single annual issue.2Sosland Advertiser This rate applies to any current advertiser, regardless of frequency or size. 3Program Advertiser This applies to advertisers committed to a set advertising plan for the year.4Regular Advertiser Applies to advertisers maintaining a monthly schedule in at least one Sosland publication.

Annual Issue Rates

Note: Increased frequency rates may be earned in combination with other Sosland publications.

Size One Time1Sosland Advertiser2

Program Advertiser3

Regular Advertiser4

Page $8,400 $8,150 $6,850 $5,8502/3 $6,100 $5,525 $4,975 $4,4251/2 Isl $5,275 $4,800 $4,200 $3,8251/2 $5,025 $4,575 $4,000 $3,6251/3 $3,775 $3,400 $3,000 $2,725

Milling & Baking News offers several annual issues that are valuable informational resources related to the industry. These issues are referenced by customers regularly throughout the year.

Publishes: October 2020Ad Close: September 1, 2020

Corporate Profi les & State of the Industry Report

Publishes: February 1, 2020Ad Close: December 1, 2019

Baking & SnackDirectory & Buyers Guide

Baking Hall of Fame Edition

Publishes: April 2, 2020Ad Close: March 15, 2020

Grain & Milling Annual

Publishes: November 2020Ad Close: October 1, 2020

4801 Main St. Suite 650, Kansas City, MO 64112 bakingbusiness@sosland.com • 816-756-1000

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2019 Baking Hall of Fame

bakingbusiness.com / world-grain.com Milling & Baking News March 12, 2019 / 29

HALL OF FAMEBAKING

029_MBN_March12_19.indd 29 7/11/2019 9:59:10 AM

Print Rates

1X 6X 13X 26X 52X

Page $5,750 $4,800 $4,400 $4,100 $3,350

2/3 $3,900 $3,350 $3,275 $3,000 $2,275

1/2 ISL $3,450 $3,000 $2,900 $2,650 $2,000

1/2 $3,450 $3,000 $2,900 $2,650 $2,000

1/3 $2,025 $1,700 $1,650 $1,500 $1,000

Increased frequency rates may be earned in combination

with other Sosland publications. Classi� ed ad prices are

per column inch. For classi� ed ads, contact Lily Alvarez

at lalvarez@sosland.com.

Frequency 1-3 4-6 7-9 10-12 12+Rate (per inch) $155 $145 $135 $125 $105

Classifi ed Advertising Rates

ANNUAL ISSUES & PRODUCTS

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CORPORATE PROFILESState of the Industry Report

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E-mail print ad as a PDF/X-1a to prefl ight@sosland.com. Visit www.sosland.com/bakingbusinessadvertising for specifi cations.

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