2020 - assets.swoogo.com · Facebook’s extensive targeting tools. Boost coverage of your: Product...

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MEDIA KIT 2020

Transcript of 2020 - assets.swoogo.com · Facebook’s extensive targeting tools. Boost coverage of your: Product...

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MEDIA KIT2020

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We are dedicated to empowering higher education leaders to deliver innovative learning to students at colleges and universities.

Backed by the trusted Tech & Learning brand and compelling editorial leadership, Tech & Learning University is the only digital resource providing critical edtech insights that will enhance the student experience.

TechLearningUniversity.com provides:

NEWS REVIEWS & HOW TOS

CLASSROOM & CAMPUS TOOLS

BUYING GUIDES

New from the award-winning, authoritative voice for K-12 education technology, Tech & Learning

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58kTWITTER FOLLOWERS

@techlearning

10kFACEBOOK FOLLOWERSTechLearning Magazine

48.5kNEWSLETTER SUBSCRIBERS

A growing community of higher education leaders.

As we cultivate this community, we continuously seek the insight and critique of our readers through the new Advisory Board. Our board members, sourced from our current reader base, aid in informing the topics that are important to the community to augment our authority in the industry.

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Director of Learning Spaces, Indiana University Manages Classroom Technology Services, Learning Space Design, Collaboration Technologies, and Student Technology Computing

Professor of Educational Technology and Media, University of ReginaInternationally acclaimed speaker with 132.5k Twitter followers (@courosa)

Tech & Learning University includes an advisory board of higher education innovators that help shape the content and vision for this new resource. Our Advisors are higher education thought leaders from IT, AV, and Instruction who provide counsel on Tech & Learning University’s content, ensuring this resource offers the best edtech insights to help readers enhance the student experience and drive innovative learning.

With their insights, Tech & Learning University will become a hub where practitioners and decision makers share not just the best new tech, but how to ensure that tech is driving innovation.

Advisors include:

Rico D’Amore, Director of the Academic Services Technology at Benefictine University

Christopher Dechter, Principal Learning Space Engineer at Indiana University

Robb Mann, member of the Information Technology Services department at UNCW

Maddie Vining, Senior Audio Visual Technician at 1 Wimpole Street

Curtis Carver, Vice President for Information Technology and CIO at the University of Alabama at Birmingham

Writes over 10,000 words per year for industry trade magazines. Having moved from positions in IT to work in the industry, he has a unique view of the topic of the integration the two areas.

ALEC COUROS

JULIE JOHNSTON

PHIL HIPPENSTEEL

ADVISORY BOARD

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AUDIENCE

Our growing content library is dedicated to serving those who influence, purchase, and use technology in the higher education classroom.

We provide the insight to integrate tech into the institution and deliver innovative education to student.

HIGHER EDUCATION TECHNOLOGY DIRECTORS

DEANS, PROVOSTS AND FACULTY

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FEATURED EDITORIAL

Tech & Learning University provides the actionable insights and information higher ed technology decision makers need to ensure their colleges and universities remain on the cutting edge, attract and retain students, and support instruction through the meaningful use of technology.

Each month, Tech & Learning University features a themed, sponsored Guide that is gated for lead generation. Upcoming topics include:

FEBRUARYCLOUD

MARCHSECURITY

APRILESPORTS

MAYAV

JUNENETWORKING

JULYEMERGING TECH

SEPTEMBERCREATING A

DIGITAL ECOSYSTEM

OCTOBEREDUCAUSE

GUIDE

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ADVERTISINGOPPORTUNITIES

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WEBSITE

HIGH IMPACT UNITS

Big Top

Advertise on TechLearningUniversity.com to directly reach and engage with readers.

Choose run of site (ROS) ads or target specific topics related to your brand.

Our custom-built, high impact opportunities include:

■ Big Top and Skin: Maximize real estate by placing a powerful advertising canvas■ Interscroller: Appears when users interact with content while ‘scrolling’ on their mobile devices

...and more!

Skin Interscroller

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NEWSLETTER

Tech & Learning University’s weekly newsletter curates exclusive content found only on techlearninguniversity.com to give higher ed tech directors the information to support instruction through meaningful use of technology.

48.5kNEWSLETTER SUBSCRIBERS

AVAILABLE UNITS

Rectangle-TextNative content that is seamlessly integrated with the newsletter. Incorporate both images and text to provide multiple opportunities for reader engagement. Optimal lead generation tool for promoting original content.Ad Image, Headline, Ad Copy, and Clickthrough URL

BillboardExclusive placement atop the brief for maximum visibility. Ensures your brand is associated with the most relevant news to your target audience. Scalable on all device types and sizes. 970x250

Medium RectangleHigh-impact units, ideal for visual content and product promotion. Own expanded real estate, and maximum share-of-screen, in a SmartBrief publication 300x250

Above-the-FoldFor the highest visibility and impact, own the Billboard and Rectangle-Text or a Medium Rectangle units.

Delivered as a Smartbrief newsletter, readers receive the best of both worlds: Highly targeted and relevant curated content from thousands of sources, backed by the technology and editorial expertise Smartbrief can deliver.

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DEDICATED EMAIL

32kTHIRD PARTY OPT-INS

Capture our community of higher education professionals with a Dedicated Send.

Dedicated Sends allow you to share specific news about your products in a custom newsletter targeted to the Tech & Learning University opted-in audience.

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SOCIAL AMPLIFICATION

Amplify your message to Tech & Learning University’s social media audiences via Facebook’s extensive targeting tools.

Boost coverage of your: ■ Product announcement■ Shipping date■ Review of product

Additional opportunities include: Social retargeting and social media hub around events

The 4-week program is formatted to optimize audience engagement for daily posts using client-provided:■ 4 Product or marketing images■ 15 Copy blocks (25 words or less)

58kTWITTER FOLLOWERS

@techlearning

10kFACEBOOK FOLLOWERSTechLearning Magazine

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MARKETING SERVICES

PRODUCED BY FUTURE CREATIVE SOLUTIONS

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As the number one media company in the markets it serves, Future has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program.

Our Solutions

CUSTOM ONLINE CREATIVE SOLUTIONSSponsored content programs run across our platforms and beyond using paid, owned, and earned media.

TARGETED B2B MARKETINGLeveraging Future's leading brands and market expertise, we deliver responsive audiences. Our advanced data profile capabilities ensure precise segmentation and targeting.

TRUSTED CONTENTWe attract an audience of in-market business decision makers, who engage with and are influenced by our expert editorial content.

OUR APPROACH

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LEAD GENERATION

Align with our strong editorial presence, and reach an engaged community of professionals in higher education.

Our white papers and ebooks - created by a Tech & Learning University contributing editor - feature your chosen topic, interviews with key executives and emphasize your product’s market leadership.

As a white paper or ebook sponsor, your company enjoys elevated industry exposure, along with qualified leads from those who download the content.

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CUSTOM PODCAST

Showcase your expertise with a custom podcast series featured on Tech & Learning University.

Reach interested audiences as you address a market trend or topic of choice, facilitated by a Tech & Learning University contributing editor. A single recording session can capture up to three podcast episodes.

Your custom podcast series is marketed to our newsletter subscribers and on social media for a 4-week promotional period.

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Additional Personalized Brand Experiences

WEBINARS

CUSTOM SOLUTIONS

VIDEO SOCIAL MEDIA HUB

SPONSORED CONTENT

RESEARCH& SURVEYS

PODCASTS

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CONTENT

ADVERTISINGALLISON [email protected]

JOE [email protected]

CHRISTINE WEISERGroup [email protected]

CONTACT US

KEVIN HOGANContent [email protected]

RAY BENDICIManaging [email protected]

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SPONSORSHIP PACKAGES

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BRONZE SPONSORSHIP

1 Newsletter Takeover■ 64,000 Subscribers■ Ad units include:

970x250300x250

1 Month 100% SOVStandard units, including:■ 970x250 or 728x90■ 300x250■ Mobile Units:

320x100 and 320x50

$5,000 investment$7,200 value

Generate maximum awareness to the Tech & Learning University audience.

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SILVER SPONSORSHIP

Demonstrate thought leadership via our custom podcast program, with added advertising opportunity across Tech & Learning University digital platforms.

Custom Podcast Program■ Up to three episodes recorded in one

recording session■ Client receives and owns final files

1 Month Inclusion in weekly Tech & Learning University Newsletter■ 64,000 Subscribers■ 4 Insertions■ 300x250

1 Month 100% Site Takeover■ Skin■ Standard Units

$12,500 investment$16,050 value

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GOLD SPONSORSHIP

The Whole Package, with the opportunity for even more reach

Custom Whitepaper■ 1 Whitepaper authored by Future contributing editor

based on client-choosen topic■ 80-100 MQLs■ Marketed to 34,000 Tech & Learning University third

party opt-in subscribers & included on TechLearningUniversity.com

1 Month Inclusion in Tech & Learning University Newsletter■ 64,000 Subscribers■ 4 Insertions■ 300x250

2 Dedicated Emails ■ 34,000 Third party opt-in subscribers

1 Month 100% Site Takeover■ Skin■ Standard Units $20,000 investment

$23,550 value

Plus! Audience Extension

Reach up to 18 million higher education educators and administrators across the Future portfolio! Our Audience Extension plan provides reach to readers at LiveScience.com, Space.com, TechRadar.com, and TomsGuide.com at a competitive rate.

$10/CPM

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THANK YOU