TransNowcallummassey.winchesterdigital.co.uk/.../brandguideline.pdf · 2020. 2. 20. · our brand....
12
TransNow Brand Identity Guidelines Callum Massey
Transcript of TransNowcallummassey.winchesterdigital.co.uk/.../brandguideline.pdf · 2020. 2. 20. · our brand....
TransNowBrand Identity Guidelines
Callum Massey
Index
Graphic Elements 1.0- Product Logo
- Colour alternatives
- Clear Zone
- Centre Placement
The Tagline 1.1
Colour 1.2
- Colour Palette
- Colour Codes
Typography 1.3
Use of Language 2.0
Graphic Elements 1.0Product Logo:
Colour Scheme – Light Blue (30d9e8)
- White (fff)
- Black (000000)
Reason - These colours represent the sky, the sky is associated with planes, planes are associated with travel and travel is associated with foreign languages.
Font Style - Arial Rounded MT Bold
Reason – It is easy to read, friendly, basic. It therefore will appeal to a wide audience.
Graphic Elements 1.0
Colour Alternatives:
Alternative versions include:
- Negative version
- Greyscale version
- Engraving versionLogo Design – Positive Version
To only be used on a white/light background.
Logo Design – Negative VersionTo be used on a dark
background.
Logo Design – Grayscale Version
For use in monochrome environments.
Logo Design – Engraving Version
For laser engraving.
Graphic Elements 1.0
Clear Zone
A clear zone must be maintained around our image when scaling it to different sizes to preserve our design.
Graphic Elements 1.0
Centre Placement
When centring the TransNow logo relative to other objects, the visual and centre needs to be considered.
Colour 1.1
Colour Palette
Our colour palette is essential to our brand as we want these colours to be associated with us.
Colour 1.1
Colour Codes
As we have carefully selected the colours we wish to use it is vital that we keep to those exact colours in order to establish our brand.
Typography 1.2Typography
Similar to colour, typography is highly important to our brand. We have chosen this font as it is simple and easy to read. This font must be used for all branding text.
Tagline 1.3Tagline
Our tagline is another very important aspect of our brand. It ties in with the name which then makes the brand memorable. We want to make our brand memorable so that it then becomes well known. The tagline is vital in achieving this.
Use of Language 2.0
Use of Language
Our whole product is based around language and communication. Due to this we must ensure the correct language is used. When using our product we encourage users to use formal language so that the translation is more successful. Different countries have different slang as well as words that mean different things, therefore if non-formal language is used the translation may not work.
