2019 Winter Wedding Outlook

Report

What is the 2019 Winter Wedding Outlook report? The 2019 Winter Wedding Outlook is a continuation of Easy Weddings’ annual and quarterly reports, looking at what couples want and need when planning their weddings.

This year’s winter wedding report includes data

from more than 230 couples who are planning their weddings between June 1 and August 31 this year.

Easy Weddings is Australia’s largest wedding website and the leading destination for wedding planning in the country.

Photographer: Southern Light Photography. Cover image by Ross Wallace Photography

How much are couples spending on their winter weddings?

The average cost of a winter wedding is

$30,620

compared with $32,333 throughout the year.

The average spend per head will drop from $157pp yearly to $119pp during winter.

Couples are making the most of this drop by inviting more guests to celebrate with them. Couples getting married in

winter will invite an average of 104 guests compared with an average of 97 guests throughout the rest of the year.

Photographer: Perfect Moment Photography

When and where are couples getting married during winter? Like those getting married throughout the year, most couples who are having their winter weddings will get married in their home state or territory.

However, despite New South Wales and Victoria being the most popular destinations for weddings throughout the year, more couples in Queensland are getting married in winter than those in Victoria. 25% of winter weddings will be in Queensland, compared with 24% in Vic (NSW is still the most popular destination at 34%)

June is the most popular winter month for weddings, with 41% of weddings. 31% of weddings will be in August and 28% in July.

June 1st was the most popular date for winter weddings this year.

The next most popular dates will be July 6, August 24.

Unsurprisingly, these are all Saturdays.

Photographer: T-One Image

Popular winter themes & colours Rustic weddings are still hugely popular in winter, despite many of them having outdoor elements. Couples are combatting this by coming up with unique ways to keep their guests warm during the colder months.

Classic or traditional weddings, and romantic weddings are tied for the second most popular themes during winter.

Couples are opting for darker colours for their winter wedding colour schemes. Burgundy is the most popular primary winter colour followed by navy.

Navy is also the most popular secondary colour. 11% of couples will be having black or moody elements as part of their wedding.

Photographer credits from top left to bottom right: T-One Image, Love and Wonder Photography x2, Ross Wallace Photography

Keeping wedding guests warmWeddings are becoming about the guest experience, and that includes keeping guests warm. Outdoor heaters are the most popular option to keep guests warm during winter.

Blankets, indoor and outdoor firepits, umbrellas, hot desserts, and hot drink carts featuring beverages like hot chocolate or mulled wine are also popular options to keep guests warm and dry during winter.

Photographer credits from left to right: Michael Minoza, ATEIA Photography

The most popular cover-up options for winter brides

Couples are also making sure they stay warm during winter. Faux fur jackets are the most popular option, being worn by 25% of brides on their wedding day.

Shawls, long-sleeved dresses, denim jackets and even custom-made jackets are also popular options to stay warm.

Photography from top to bottom right: Studio 447 Photographic Art, T-One Image, Ross Wallace Photography, Dan Luke Photography, ATEIA Photography

New & popular trends to look out for this winter

Natural makeup has become a bigger trend this year, influenced by Meghan Markle at the royal wedding last year. 54% of brides are now opting for a more natural look on their wedding day.

A big trend to keep an eye on this year is the rise of private vows. As couples work to make their weddings more about them as a couple, 28% of couples will have private vows as part of their day, either instead or in addition to the public vows in front of all their family and friends.

Other trends on the rise include luxe rustic elements, unique entertainment rather than just music, and interactive food stations.

The top 5 winter wedding trends this year are…

1: Greenery 68%

2: Natural makeup 54%

3: Personalised signs 53%

4: Bride/s speeches 43%

5: Private vows 28%

Photographer: Perfect Moment Photography

For further data, visuals, or comment please contact:

Elise James Director of Trends & Insights 0458 855 500 elise@easyweddings.com.au

Photographer: Studio 447 Photographic Art