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2019 SPONSORSHIP GUIDEPRESENTED BY

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FLYING HIGHER EVERY YEAR

The Milwaukee Air & Water Show is Wisconsin’s largest free summer event

and is held in honor of our military veterans. As one of the top air shows in the

Midwest, our non-profit organization supports the local Milwaukee economy

by attracting over 400,000 annual visitors to the city. This increases traffic in

the many businesses, restaurants and hotels the city has to offer.

OUR VISION To continue providing Milwaukee with a world class air show that showcases

the city’s beautiful stretch of lakefront and beaches, vibrant downtown hotels,

restaurants and businesses, and award-winning parks and recreation.

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NOT YOUR AVERAGE DAY AT THE LAKE

The Milwaukee Air & Water Show draws fans

from all over Wisconsin, and nationwide to

witness world-class air show performers, as

well as thrilling water show acts.

UNIQUE MID-SUMMER EVENTYOUR SUPPORT HELPS ATTRACT VISITORS TO OUR CITY AND

PROVIDES SUBSTANTIAL ECONOMIC IMPACT TO THE LOCAL

MILWAUKEE ECONOMY AND SURROUDING AREAS.

Milwaukee is an exciting, easy-

access destination on beautiful

Lake Michigan, featuring an

exceptional blend of acclaimed

restaurants, robust arts and

culture, professional sports,

diverse neighborhoods, world-

class attractions, and Midwestern

hospitality. Punctuated by fast

planes, thrilling performances, and

displays of pageantry and pride

at every turn, the Milwaukee Air &

Water Show showcases the best

our city has to offer.

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NON-PROFIT ORGANIZATIONS THAT BENEFIT FROM THE AIR & WATER SHOW

The Milwaukee Air & Water Show supports

many non-profit and charitable organizations.

MILWAUKEE COUNTY PARKS

AMERICAN LUNG ASSOCIATION

COMMUNITY PROJECTS FOR SENIORS

GREENFIELD HIGH SCHOOL ROTC

GREENFIELD HIGH SCHOOL BOOSTER CLUB

MAKE-A-WISH WISCONSIN

SOUTH-SIDE SCHOLARSHIP FOUNDATION

PARALYZED VETERANS OF AMERICA

SPECIAL SPACES WISCONSIN

STARS & STRIPES HONOR FLIGHT

U.S. NAVY SEAL CADETS

WISCONSIN CIVIL AIR PATROL

WOUNDED WARRIOR PROJECT

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Since 2004, Milwaukee County Parks remains a major beneficiary

of the annual Air & Water Show event, in the form of concession

receipts at Bradford Beach, event parking receipts, tourism

value, and branding.

The primary Milwaukee County Parks locations that the Air &

Water Show promotes are Bradford Beach, McKinley Beach,

Northpoint, and Veteran’s Park.

MILWAUKEE COUNTY PARKS

• It is estimated that every year approx. 2,000

3,000 cars park at lakefront for the Air & Water

Show. Milwaukee County Parks charges $20

per parking ticket each year.

• Sales revenues form event sales at the Bradford

Beach & Northpoint concessions, and other

concessions located at the show site.

• Advertising, branding, and destination tourism

BENEFITS TO MILWAUKEECOUNTY PARKS:

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The Milwaukee Air & Water Show partners with Make-A-Wish Wisconsin each

year, in two key areas.

The first area is with the actual Make-A-Wish visits with the Navy Blue Angels,

and the Air Force Thunderbirds. After Each annual air show practice, at the

128th Air Refueling Wing, the very first priority of the pilots is to visit with the

Make-A-Wish kids in the hangar, for a visit and photo session. It has been a

priceless relationship, and is well received each year.

The second area that the Milwaukee Air & Water Show partners with Make-A-

Wish Wisconsin each year, is in the donation of vip tickets, which are auctioned

during Make-A-Wish events. This area has grown each year, and results in a

substantial monetary donation to Make-A-Wish.

MAKE-A-WISH WISCONSIN

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AIR SHOW DEMOGRAPHICS

In the current millennium, air shows were the second most

popular spectator sport in North America, with over 26

million people attending them annually. Air shows have been

proven to draw large numbers of demographically attractive

spectators. With a captive audience comprised of a wide range

of demographics, the Milwaukee Air & Water Show is one of

the best venues to promote and sell your business or product.

55-60+

45-54

35-44

25-34

18-2459%

41% 37%32%16%15%

COLLEGE GRADUATE

SOME COLLEGE

POST-GRADUATE

HIGH SCHOOL

GENDER AGE

EDUCATION

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MILES TRAVELED

> 125

> 100

> 75

> 50

HOUSEHOLD INCOME

$100,000 or more

$100,000-$75,000

$50,000-$75,000

$50,000-$35,000

$35,000-$25,000

$25,000 or less

32%

21%

22%

11%

10%

4%

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WHAT OUR SUPPORTERS SAY

" THE MILWAUKEE AIR & WATER SHOW IS A SUCCESSFUL COLLABORATION OF LOCAL BUSINESSES AND COMMUNITY." David Sengkhammee Director of Marketing, Time Warner Cable Wisconsin

“ It was an extremely impressive show. Dean Foods and Horizon Organic were proud to be a part of this exciting community event and, as a bonus, we were able to promote and sell a new product very effectively. This event was just what the doctor ordered.”

Dick Clark District Sales Manager Dean Foods

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Each sponsor level may include the VIP Entertainment Chalet,

Marketing Exhibit Spaces, and Special Tickets for Reserved

Seating. Inclusion in the event’s 2019 Media Package is available

only at the Diamond Sponsor level. VIP Entertainment Chalet’s are

also available for purchase, separate from the sponsor package.

Prices vary and depend upon how many people you would like

to entertain. All sponsorships or event VIP entertainment tent

purchases are 100% tax deductible under our 501c3 designation.

2019 SPONSOR LEVELS & PRICING

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Sponsorship partners will receive extensive media

coverage and support from local media outlets. The

Air & Water show provides sponsors with ample

opportunity to network and market products &

services – we consistently create media coverage

prior to and during the show.

EVENT MARKETING & MEDIA PARTNERS

• Unparalleled density of exposure

• Large-footprint mobile marketing tours

• Exhibit space for sampling and touch marketing

• In-store merchandising opportunities

• Strong fan loyalty and ideal consumer demographics

PARTNERING WITH THE MILWAUKEE AIR & WATER SHOW PROVIDES COMPANIES WITH:

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HOSPITALITY PACKAGES

Milwaukee Air & Water Show sponsors enjoy a variety of first-class

amenities and hospitality benefits, allowing your business to entertain

clients, employees, family and friends – all while taking in the excitement

of the show.

SPONSORS CAN ENJOY BENEFITS SUCH AS:

• First class entertainment chalets for any company function

• Front & Center show seating at show center along Lake Michigan

• Premier catering options provided by Marcus Hotels & Resorts

• Reserved tent, tables and chairs

• Inside and outside lawn seating & covered chalet inside seating

• Private restroom facilities in the chalet row

• VIP lakefront parking passes

• VIP chalet credentials

• Custom design of your chalet

• Special tours and rides in performing or static aircraft

• Opportunity to meet visiting performers

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BASIC

2 TICKETS

LOGO PLACEMENT

PLATINUMDIAMOND

STARTING AT $25,000

FULL PAGE

STAND ALONE ADS

UP TO 200 PEOPLE

UP TO 200 PEOPLE

SOCIAL MEDIA MENTIONS

TICKET PROMOTIONS

DAILY AIR SHOW PUBLIC ADDRESS CREDITS

AD SPACE

OFFICIAL MKE AIR & WATER SHOW MAGAZINE

SOCIAL MEDIA PACKAGE (GRAPHICS CREATED BY FIRST STATION MEDIA POSTED ON FACEBOOK, LINKEDIN, INSTAGRAM & TWITTER)

EVENT WEBSITE BANNER

RIGHT OF FIRST REFUSAL

MENTION IN ALL PRESS RELEASES

EVENT DISPLAY SPACE

LOGO ON ALL PROMOTIONAL MATERIAL

SIGNAGE IN EXCLUSIVE AREAS FOR SPONSORSHIP RECOGNITION

VIP HOSPITALITY TENT - SATURDAY

VIP HOSPITALITY TENT - SUNDAY

PRIME EXHIBITOR SPACE

VIP PARKING PASSES

VIP INVITATIONS FOR EVENTS LEADING UP TO AIR & WATER SHOW

OFFICIAL AIR & WATER SHOW PRESS CONFERENCE

HALF PAGE

UP TO 50 PEOPLE

UP TO 50 PEOPLE

BRONZE VENDOR/EXHIBITORSILVER

STARTING AT $12,500

STARTING AT $7,500

STARTING AT $5,000

GOLD

STARTING AT $15,000

HALF PAGE

QUARTER PAGE

LOGO PLACEMENT

LOGO PLACEMENT

STARTING AT$50,000

STARTING AT $1,000

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15 OR MORE PEOPLE $ 2,500

30 OR MORE PEOPLE $ 5,000

50 OR MORE PEOPLE $ 7,500

125 OR MORE PEOPLE $ 10,000

200 OR MORE PEOPLE $ 15,000

300 OR MORE PEOPLE $ 20,000

500 OR MORE PEOPLE $ 25,000

*For events more than 500 people,

please contact the air show office for a

quote

ADD-ON OPPORTUNITIES

VIP PARTY TENT VIP EVENT LIAISON $200 PER PERSON EACH DAY*

The liaison will ensure everything is in order, coordinate with the

catering company, and make sure your tent is properly equipped.

* 1 liaison is recommended for every 50-75 people

PRINT ADVERTISEMENTS

FULL PAGE BACK COVER

FULL PAGE INSIDE COVER

FULL PAGE

HALF PAGE

QUARTER PAGE

$4,000

SOLD

$2,500

$1,750

$900

One design is included with one round of edits.

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YOUR SUPPORT COUNTSWhat are the annual costs to produce

Wisconsin’s largest free summer event?

$75,000 Professional air & water show performers

$45,000 Hotel lodging and meeting rooms

$50,000 Aviation fuel, smoke oil & engine oils

$45,000 Sheriff, police, fire & site permits

$30,000 Hospitality tents, tables, chairs & fencing

$30,000 Public relations & sponsor client management

$50,000 Show operations management & sound services

$25,000 Advertising, signage, printing & web services

$20,000 Event crew car rentals & auto fuel

$20,000 Dumpsters, site cleaning & port-o-johns

$15,000 Professional vendor & staging management

$10,000 Event insurance policy

$10,000 Generators and electrical equipment

$8,000 Support vessels, marine services & permit

$2,000 Volunteer costs, uniforms & donations

For more information, please contact:

LENA LEVY

Creative Director & Owner, First Station Media

lena@firststationmedia.com

414-807-0032

MEG CERNIGLIA

Business Development, First Station Media

meg@firststationmedia.com

847-254-5250

BECOME A SUPPORTER

30 LENA LEVY | CREATIVE DIRECTOR & OWNER, FIRST STATION MEDIA | LENA@FIRSTSTATIONMEDIA.COM | 414-807-0032

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