2019 NOMINEES - SDBJ.com - SFVBJ.com

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december 9, 2019

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28 LOS ANGELES BUSINESS JOURNAL – CUSTOM CONTENT DECEMBER 9, 2019

ACT OF BEING ALOXXIALASTIN SKINCARE ALCHEMY 43 ALLWORK ALO YOGA

CALIFORNIA FASHION ASSOCIATIONIlse Metchek

CONCEPTS IN TECHNOLOGYDavid Ryan

CARUSORichard Caruso

CHIC TO WEAR CITY BEAUTY CLARE V.

BEEKEEPER’S NATURALS

BEYOND YOGABELLA+CANVAS BENCHMARK COSMETIC

LABORATORIES

BESPOKE BEAUTY BRANDSToni Ko

BEVERLY HILLS PLASTIC SURGERY, INC.

ASTROLOGIE CALIFORNIA

BEAUTYCOUNTERAWARE COSMETICS BANISH BEAUTY BARRAGESonia Summers

BEAUTY BUS FOUNDATION

AMERICAN INTERNATIONAL INDUSTRIES

ARTNATURALSMichael Elefant

AMIRI ANTAKY QUILTING CO. ANTEX KNITTING MILLS

ART LEWIN BESPOKE

BLUESTONE SUNSHIELDSJen Podany

CABICarrie Ellis

BLUSH BEVERLY HILLS

BOYISH JEANSJordan Nodarse

BROOKFIELD PROPERTY PARTNERS

David Foley

BRUTZKUS GUBNER LLPGina Bibby

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DECEMBER 9, 2019 LOS ANGELES BUSINESS JOURNAL 29

Marvin Padilla | Managing Director | Head of Apparel & Lifestyle Brands | [email protected]

Brian Levin | Director | [email protected]

Andrew Colmar | Vice President | [email protected]

Investment banking services offered by Intrepid Investment Bankers LLC. Member FINRA/SIPC

Not FDIC Insured | No Bank Guarantee | May Lose Value

intrepidib.com | Mergers & Acquisitions | Capital Markets | Strategic Advisory | A subsidiary of MUFG Union Bank

11755 Wilshire Blvd., 22nd Floor, Los Angeles, CA 90025 T 310.478.9000 F 310.478.9004

Leading M&A Advisor to Branded Consumer Companies

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Select Transactions

Consumer decisions are driven by lifestyle factors. To be successful, a brand must resonate with the personal aspirations

of the consumer. To convey the value of a brand, the banker must understand a brand’s DNA and properly tell its story.

Intrepid’s Apparel & Lifestyle Brands practice combines decades of experience assisting retail, apparel, accessories, and

footwear companies with expert execution in various transaction types, including capital raises, mergers, acquisitions,

divestitures, and general lifestyle brands. We maintain deep relationships with strategic acquirers, private equity

investors, and leading executives active in the industry.

Advisor to Native Advisor to Hybrid Apparel Advisor to HUF Advisor to JD Beauty Group

has completed a recapitalization with

and concurrent investment in

Fox Head, Inc.

has received an investment from

has been acquired by

a portfolio company of


creator of

has received a growth equity investment from

in partnership with the Founders / Management

a portfolio company of

and


and


JD Beauty Group

owner of

has obtained a majority investment from

005-40_labj-fullpages20191209.indd 29005-40_labj-fullpages20191209.indd 29 12/3/19 3:00 PM12/3/19 3:00 PM


DIANE LEVIN SHOWROOM EF COLLECTIONDIRECTIVES WEST DR. SQUATCH DRYBAR EAGLE ROCK WERKSHOP

IPSY JOHN PAUL MITCHELL SYSTEMS

JADE MARLIN COLLECTION

JAZMINE BEAUTYJazmine Simon

JB CLOTHIERS JOHN ELLIOTT

GLAUDI Johana Hernandez

HCT GROUPGOSHA’S ORGANICS GUESS HARPER WILDE HATCHBEAUTY BRANDS

FINANCE ONEKee Hyun Kim

GBY BEAUTYFINEMAN WEST & COMPANY

Harold West

FOCALPOINT PARTNERS, LLCNishen Radia

FRAME GARCOA LABORATORIES

ELAINE KIMElaine Kim

FABLETICSELLA+MILA ELYSEWALKER Elyse Walker

ESALON EVVEMIMaria Malavenda

HEMPSMART IBY BEAUTYHEY HONEYHIPDOTHIPDOT HONEST BEAUTY HYDRAFACIAL

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DECEMBER 9, 2019 LOS ANGELES BUSINESS JOURNAL 31

Mazur Group specializes in Executive Search for Beauty, Lifestyle, and Wellness.

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005-40_labj-fullpages20191209.indd 31005-40_labj-fullpages20191209.indd 31 12/3/19 3:00 PM12/3/19 3:00 PM


JULIA JOLIE BEVERLY HILLSJulia Jolie

KRISTOFER BUCKLEKAUFMAN & KABANIJames Kaufman

KOKO FACE YOGA KOPARI BEAUTY KOSAS COSMETICS

PLAYA BEAUTY RASTACLATDaniel Kasidi

PROBEAUTY PARTNERS

PURA VIDA QUEEN VLauren Steinberg

RANAVAT BOTANICSMichelle Ranavat

MADETRUE HAIR MICHAEL STARSMAGENTA Trina Albus

MANN & ZARPAS LLPCrystal Zarpas

MANNA KADAR BEAUTY, INC.

MARCUM LLPNick Antonian

LEGENDARY APOTHECARY MADAME LEMYLIVE TINTED LOS ANGELES COLLECTIVE LLC DBA

L’AGENCE

LUMBER UNION LUNYA

KUSH QUEEN LEFTY PRODUCTION CO.L’ANZA HEALING HAIR COLOR & CARE/

DAVEXLABS

LAFAYETTE TEXTILES CORP.

LATHER LAUREN B. BEAUTYLauren Berkovitz

MICHAEL VINCENT ACADEMY

ODACITÉMOEHAIR MOON JUICE Amanda Chantal Bacon

MOSS ADAMSMartin Hughes

NUFACETera Peterson

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DECEMBER 9, 2019 CUSTOM CONTENT – LOS ANGELES BUSINESS JOURNAL 33

RAW SUGAR LIVING SENEROCHIE’S ORIGINALS RUDE COSMETICS SARA HAPP INC. SELF LOVE CLUB

SUE WONGSue Wong

THRIVE CAUSEMETICSSUPERFIT HERO SWAY TEXTILE ASSOCIATION OF LOS ANGELES

(TALA)Sarah Johnson

THE DETOX MARKETRomain Gaillard

SINO - AMERICA BUSINESS DEVELOPMENT COMPANY

Vlady Cornateanu

STEPTOE & JOHNSON LLPSITA COUTURE SKYLAR SPARITUAL SPATZ LABS

NOMINEES

TIMELESS SKINCAREVeronica Pedersen

VIRGIN RAW FOODSTINA SUMMERS LABELHoustina Summers

TOPTOTE BY LINDSAY ALBANESELindsay Albanese

TRINA TURK ONLINE VERSED

WE ARE HAH YUNI BEAUTY

SINO


T his past summer, the United States Fashion Industry Association (USFIA) released the sixth annual Fashion Industry

Benchmarking Study, a survey of executives from 39 leading fashion brands, retailers, importers, and wholesalers, including some of the largest brands and retailers in the country.

Conducted in conjunction with Dr. Sheng Lu, Associate Professor in the University of Delaware Department of Fashion & Apparel Studies, the survey asked respondents about the business outlook, sourcing practices, utilization of Free Trade Agreements and preference programs, and views on trade policy.

The impact of trade wars and uncertainty about trade policies (especially the threat of additional tariffs on imports from China) weighed on respondents. Sourcing executives are more cautious today and less optimistic

about the five-year outlook for the U.S. fashion industry. One year ago 84 percent of survey respondents were “optimistic” or “somewhat optimistic” about the outlook for the next five years. This year that number dropped to 64 percent. And one-quarter of the respondents said they are “neutral.”

Another key finding this year is that the biggest challenge today for the fashion industry is the impact of increasing production and sourcing costs, with 84 percent of respondents saying it is a challenge this year. Some of these cost increases are linked to the 301 action against China. A majority of the respondents to the survey said that the 301 tariffs have increased sourcing costs.

USFIA President Julia K. Hughes highlights in the Introduction that this is not a surprising finding.

“But as we look at the data, we see some other insights that are very troubling,” said Hughes. “Not just costs in China are increasing, but the costs to source in the main alternatives to China – especially Vietnam, Bangladesh and India – also are soaring. And

the uncertainty seems to also affect logistics and transportation costs.”

While sourcing executives are moving production out of China in response to the threat of new tariffs, the main beneficiaries are Asian suppliers.

There is no evidence that reshoring for Made-in-USA production or near-shoring for Western Hemisphere production is significantly increasing.

The survey was conducted between April 2019 and May 2019. In terms of business size, 71 percent of respondents have more than 1,000 employees, including 50 percent with more than 5,000 employees. Another 29 percent of respondents represent medium-sized companies with 101-999 employees.

All respondents represent companies with headquarters or major management offices in the United States.

This year, in addition to 100 percent selling products in the United States, over half of respondents also sell products in Canada, Western Europe, Mexico, and Asia. These patterns reflect the global nature of the fashion business today and the ever-closer

connection of the U.S. fashion industry with markets and supply chain partners around the world.

The United States Fashion Industry Association (USFIA) is dedicated to fashion made possible by global trade. USFIA represents brands, retailers, importers, and wholesalers based in the United States and doing business globally. Founded in 1989, USFIA works to eliminate tariff and non-tariff barriers that impede the fashion industry’s ability to trade freely and create jobs in the United States. Headquartered in Washington, D.C., USFIA is the voice of the fashion industry in front of the U.S. government as well as international governments and stakeholders. With constant, two-way communication, USFIA staff and counsel serve as the eyes and ears of our members in Washington and around the world, enabling them to stay ahead of the regulatory challenges of today and tomorrow.

Information for this article was provided by the USFIA. The full study is available for download at usfashionindustry.com.


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United States Fashion Industry Association Releases Sixth Fashion Industry Benchmarking StudyFindings show U.S. industry executives see impact of trade disputes on costs and turn cautious on five-year outlook


By MARVIN PADILLA

C alifornia is consistently at the forefront of lifestyle trends in the U.S. from music, art, and film to fashion and beauty. Our state

continues to lead the way in the apparel, beauty, and lifestyle brands space with both traditional wholesale operators and digitally native brands. Not only have these sectors been performing well, but they have attracted interest from investors in both the private and public markets.

California-based companies like The RealReal and Kopari Beauty have developed into category leaders driving a significant brand following. Based in San Francisco, The RealReal provides an online marketplace for consigned luxury goods. The company has cemented its leader status by becoming the first consignment business to issue an Initial Public Offering (IPO) in recent history and quickly became a stock market darling with its trading price increasing by nearly 50% since its first day of trading in June 2019. Similarly, San Diego-based, Kopari Beauty has become an industry leader in the beauty space. Kopari creates a wide range of beauty products that are a natural extension of coconut oil, which is free from sulfates, silicone, parabens, and other harmful ingredients. With its attractive strategic positioning, the company received $20 million of development capital from Unilever Ventures, Mistral Equity Partners, University Growth Fund, and L Catterton in July 2019. Ultimately, interest in the company was driven by its sustained category dominance and successful marketing integration to reach a wide and growing consumer set.

TRENDSETTERS AND DIRECT TO CONSUMER BRANDS ARE AT THE FOREFRONT OF DEAL ACTIVITY

On the heels of successful trend-setting companies based in California, M&A and investment activity continues to surge. While M&A markets continue to be highly active, Southern California and Los Angeles have been a hotbed for capital investments in the fashion and beauty categories. Globally, M&A in the fashion and beauty & personal care industries has shown consistent results over the past 24 months. In 2018, more than 500 M&A transactions were recorded in the space, and through October of 2019, the industry notched nearly 400 M&A transactions globally. Various factors have influenced the M&A landscape for these sectors in the past few years, including an evolving retail environment, breakthrough technologies, and sustainability trends. Perhaps the most notable element for strong M&A underpinnings is the rise of digitally native consumer brands, and it is no surprise that California has been leading the way in seeing investment activity in these industries.

Southern California M&A has been consistent over the past five years, with more than 25 M&A transactions in the space each year—we have already seen 25 M&A transactions through October of 2019. The high-profile deal of 2016 in which Marina Del Rey-based Dollar Shave Club sold for $1 billion to Unilever, set the stage for various

lifestyle-focused consumer transactions in the years to follow. In 2017, Intrepid client San Francisco-based direct-to-consumer provider of natural deodorant, Native was sold to Procter & Gamble for $100 million. Certain parties were interested in growing the brand beyond the direct-to-consumer channel, while other groups were interested in leveraging the company as a platform for further expansion into new product categories focusing on the company’s natural positioning. In 2019, a leading designer and distributor of branded planners, crafting and paper accessories, and an Intrepid client, me & my BIG ideas (mambi) sold a majority interest to Main Post Partners. Parties were interested in mambi’s unique voice with consumers and strategically guiding the company into new channels and product categories. Both mambi and Native had strong consumer followings and either a proven eCommerce platform or clear pathway for eCommerce opportunity.

CONTINUED INTEREST IN MATURE MARKETS

Southern California continues to be a hotbed for not only M&A but also other forms of minority and outside investment for brands in what some consider to be mature markets. Just this past August, Encinitas-based

Vuori, an online lifestyle platform selling performance apparel, raised $45 million of Series B venture funding from Norwest Venture Partners. Vuori has been able to create a positive brand experience for devoted customers by developing products with a unique perspective on athletic apparel that transitions from physical activity to leisure and beyond. Other categories have continued to succeed in what people felt were mature markets. Huntington Beach-based Jolyn Clothing, the designer and retailer of women’s swimwear, received development capital, also from Norwest Venture Partners to continue serving the aquatic lifestyle marketplace. Further, in August 2018, Gardena-based Next Level Apparel, the eighth largest supplier in the apparel promotional products industry, received a growth investment to further expand its differentiated, innovative offering from Blue Point Capital.

PREMIUM DENIM…HERE TO STAY?After the financial crisis, the industry

thought the Los Angeles premium denim market was dying. Contradicting the skeptics, we’ve continued to see LA-based premium denim brands like Mother Denim, FRAME, and Amiri continue to set trends. In June, luxury brand Amiri known for its rock-n-roll inspired apparel received an investment from Renzo Rosso, the founder of Diesel, to support its continued growth. Furthermore, we saw heritage brand Levi Strauss go public earlier this year with an impressive debut on the New York Stock Exchange.

MARKETPLACES AND RETAILWhile edgy, trend-setting brands have

been at the forefront of investment activity, eCommerce marketplaces and traditional retail have also received interest from investment capital. In June of this year, LA-based online fashion retailer Revolve

Group Inc. raised $212 million in its IPO, and in 2017, Sun Capital invested in Windsor Fashions, a leading specialty retailer of events-driven, fast fashion women’s apparel, footwear, and accessories.

LOS ANGELES LEADING THE WAYWith Los Angeles continuously exporting

its style to the rest of the world, we expect our city to continue to be a target for investment capital. Our backyard continues to breed the fashion and beauty leaders of tomorrow while attracting talent away from Silicon Valley to create a vibrant Silicon Beach. We are confident Los Angeles will continue to lead the way in the fashion and beauty industries for years to come.

Marvin Padilla is Managing Director and Head of Apparel & Lifestyle Brands at Intrepid Investment Bankers, a subsidiary of MUFG Union Bank. He can be contacted via [email protected]

Sources: Intrepid proprietary Apparel & Lifestyle Brands and Beauty & Personal Care transaction database, S&P Capital IQ, public company filings, and industry research sources.


Trend-Setting Fashion, Beauty, and Lifestyle Brands Attract Capital and Fuel M&A Activity in SoCal

Edgy, trend-setting brands have been at the forefront

of investment activity.

2015 2016 2017 2018 YTD 2019*

50

APPAREL & ACCESSORIES AND PERSONAL CARE/BEAUTY DEAL COUNT IN SOUTHERN CALIFORNIA

3639

3226 25

*Through October 31, 2019.

Investment banking services offered by Intrepid Investment Bankers LLC, a subsidiary of MUFG Union Bank. Member FINRA/SIPC.

Not FDIC Insured | No Bank Guarantee | May Lose Value


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C osmetics and personal care products leaders from 17 associations representing 59 countries joined executives, innovators

and other industry professionals for the Personal Care Products Council’s (PCPC) Annual Meeting earlier this year. In addition to recognizing the industry’s previous achievements and examining the state of today’s global marketplace, the 2019 meeting presented a special opportunity to reflect upon the beauty industry’s past, present, and future as PCPC celebrates its 125th anniversary.

“For more than a century, our industry has provided significant well-being and economic value to society,” said PCPC President and CEO Lezlee Westine as she welcomed attendees. “Together, with the millions of consumers worldwide who trust and depend on our products every day, we look forward to a shared future grounded in safety, quality and innovation.”

Westine acknowledged that this future will include challenges. In collaboration with the featured speakers, PCPC facilitated insightful conversations about the business strategies, policy changes and guiding principles that will

enable its member companies to address these challenges and join together in the pursuit of Creating a More Beautiful World, the theme of this year’s meeting.

The program included discussion surrounding the following topics: “How Artificial Intelligence Will Change the Way We Live and Think,” “Future Proofing our Business: Microforces, Challenges & Opportunities,” “Leadership Perspectives on Sustainability Value Creation and Growth,” “Transforming your brand in the new age of wellness-driven marketing: Pinterest and the wellness megatrend,” “The Role of Influence in the Consumer Decision Journey,” and “Environmentally Responsible Packaging in Corporate Sustainability Initiatives.”

New to this year’s Annual Meeting were four workshops, which offered a comprehensive assessment of the following subjects in a smaller, more intimate setting: “An International Standard for Natural and Organic Cosmetics,” “What’s Happening with Brexit?,” “Cannabis & Cosmetics,” and “Chinese Regulatory & Trade Update.”

Also unveiled at this year’s meeting was

PCPC’s sustainability initiative, which is designed to:

• Showcase member company sustainability practice and know-how;

• Expand and enhance the industry’s robust sustainability commitment; and

• Provide a strategic framework and focus for PCPC action, resources, and committees

“Our world is changing fast, and there are daunting social and environmental global challenges that can’t be solved by just one institution or company,” said Westine. “By working with each other and with like-minded organizations, our industry has the opportunity to play an important role in creating a more beautiful future.”

“We don’t have to choose between public health and the environment. We can protect both,” PCPC Board of Directors Chair George Calvert added.

The Board of Directors, as elected in its entirety at the Annual Meeting, is as follows:Chairman: George Calvert, Chief Supply Chain Officer, Amway; Vice Chairs: Esi Eggleston Bracey, Executive Vice President

& Chief Operating Officer NA Beauty and Personal Care, Unilever; David Greenberg, Group President of Professional Products Division North America, L’Oréal; Alex Keith, CEO, P&G Beauty; Jeff Smith, Global Chief Transformation Officer, Johnson & Johnson;Secretary: Andrew Stanleick, Senior Vice President, Consumer Beauty Division, Coty; Treasurer: David Holl, President and Chief Executive Officer, Mary Kay Inc.

Calvert and PCPC expressed hope for the beauty industry’s continued flourishment in 2019 and beyond.

“We have a very bright future ahead,” said Calvert. “We carry a legacy of creativity, innovation, passion, responsibility and entrepreneurship. We exhibit these traits every day through the thousands of new formulas, products and patents we create and file every year, and the loyalty of the families who use and trust our products.”

The Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. For more information, visit CosmeticsInfo.org.

Personal Care Products Council Marks 125 Years of Creating a More Beautiful World



By FRANCES MAZUR

A s the Beauty industry continues to ride a wave of growth and investment, three key trends will drive access to top talent.

1. YOUR ONLINE REPUTATION MATTERSIn the past, when a candidate considered

making a change from their current employer, they would ask industry friends for an inside scoop on potential employers: how well do they treat their employees, what kind of opportunities for advancement do they offer, how much work/life balance can an employee expect. Today, candidates have access to much more information than ever before. Portals like Glassdoor give employees a platform to express their personal experience with an employer, including hashing out grievances anonymously. The result has been increased transparency on a company’s work environment. Whether a job seeker knows someone at a company or not, they can access intel much more readily. Companies that create a happy, supportive, and fun environment will naturally win over those who seemingly struggle to create a good company culture.

Similarly, as consumers demand more transparency in advertising and product ingredients, a bend towards Clean Beauty has emerged, which also impacts the relevancy of brands to Beauty industry professionals. Brands who have lagged behind in updating formulas and ingredient stories are seen as old-fashioned. Top performing Beauty leaders want to stay ahead of the ingredient curve and work for brands that push the envelope. Think of Youth to the People, ILIA Beauty, and Kopari, to name a few.

Watchdog accounts such as Estée Laundry,

which describes itself as “a small beauty collective devoted to bringing transparency, honesty and equality” to the beauty industry, also play an important role in building up or tearing down a company’s online reputation. Brand missteps can cause a company to lose out on not only consumer dollars but also candidate interest. Other online controversies that blow up out on Social Media, like Dramageddon that played out between multiple YouTube Beauty Vloggers, can also ensnare brands. If a brand is a story that’s always being told, it’s easier to read between the lines today than ever before. Ensuring your company responds to employee and consumer feedback in a caring and honest way will pay dividends as you continue to compete for talent.

2. HIRING INSIDE THE BOXMore than many other industries,

companies in Beauty tend to hire candidates from direct competitors. With speed to market increasingly important, leadership wants to hire talent who will proverbially hit the ground running and never look back. This means companies expect candidates to have both channel and category specific experience. If a color cosmetics brand is sold at Sephora, they will only consider hiring talent, especially for Marketing, Sales and Product Development roles, from other color cosmetics brands sold at Sephora.

The challenge becomes that with more and more brands on the market, access to top performers dwindles. This has caused salaries to inflate rather quickly and for positions to remain vacant longer. For example, five years ago Brand Managers with 5-7 years Beauty experience could expect a salary of $65,000 - $70,000. Today, that number has jumped to

about $85,000. Some top performing Brand Managers would expect $100,000+ to consider making a change.

A few disruptors who eschew traditional Beauty versus other experience have already started hiring Executives from outside the industry. For instance, Glossier recently hired a former Amazon exec to become their COO. In this hyper-competitive job market, Beauty companies that figure out a formula to hire talent from outside the industry will benefit, as will those who even slightly lessen their requirements.

3. NEW BEAUTY CATEGORIES STRAIN TALENT POOL

With so much innovation coming into Beauty, what defines a product as being part of the industry continues to expand into what may now be called Lifestyle. For example, what once was niche, CBD has become so mainstream that entire lines of skin and body care sold at specialty Beauty retailers are based on this hero ingredient including Saint Jane Beauty and Lord Jones. Moon Juice, which is an ingestible beauty from within line, focuses on plant-based nutrition and is sold in traditional Beauty retailers, along with vitamin companies like Hum Nutrition and Love Wellness. Luxury feminine care products like Perfect V and Queen V have come on the scene as have brands like The Good Patch that truly blur the lines between Beauty, Health, and Wellness.

A number of these rising-star Lifestyle brands have been founded by or are led by former Beauty Executives, and they are doing so with great success. These Executives can take all they have learned from building a profitable Beauty brand in a very competitive marketplace and apply those learnings in new ways to create

Lifestyle brands. These Executives have also quickly adopted the practice of looking outside of direct competitors for talent, because often, they are a maverick of their category. The challenge becomes that for more traditional Beauty brands, who have a pattern of hiring candidates with a very narrow target list, they now compete for talent with these new categories of Beauty, again driving up the salaries and time to fill vacancies.

The fluid notion of what Beauty means to consumers and the continued investment and innovation coming onto the market signals more changes and challenges for this dynamic industry.

For more information on how to stay ahead of the game by hiring exceptional talent, reach out to Mazur Group by visiting its website at www.mazurgroupla.com or calling (424) 280-4390.

Beauty Industry Insights from Your Partners in Recruitment



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D espite “Black Friday” themed deals that begin well before Thanksgiving, Black Friday has not lost its luster. Checkout,

The NPD Group’s receipt mining service, reveals that Black Friday 2018 was the top shopping day of the year for both in-store and online U.S. consumer spending. This year, 17% of consumers plan to wait to start their holiday shopping on Black Friday – the most in recent history, according to insights from NPD’s 2019 Holiday Purchase Intentions Survey.

“Early deals get some attention, but many consumers will wait for the real thing to get their holiday started,” said Marshal Cohen, chief industry advisor, The NPD Group. “Black Friday may not have the same bustle as it did ten years ago, but it has retained its holiday spirit.”

The week of Thanksgiving and Black Friday is still when the biggest jump in holiday shopping activity happens. Last year U.S. consumers made an average of 5.5 in-store and 3.6 online purchases during the week of Thanksgiving. But, e-commerce gets a bigger bump in activity, increasing by more than

30% between the holiday season’s lowest and highest points, while in-store purchase frequency only fluctuates 12%.

Online shopping and deals that span well beyond Thanksgiving weekend have calmed the commotion of Black Friday, presenting younger consumers with a more dignified shopping event than Gen X and Boomers, who fought the crowds for door-buster deals remember a very different kind of day. Gen Z and Millennial consumers are most likely of

all generations to shop on Black Friday, and a third of them plan to spend more than they did last year. This means new opportunities for retailers vying for holiday dollars.

“Expect Black Friday to get an additional boost this year as consumers come to the realization of the shopping time-crunch ahead of them, and younger consumers get more engaged in holiday shopping,” added Cohen. “Retailers who can tap into these emerging consumer groups, and ease some of the post-

Thanksgiving frenzy will be able to maximize late-season spending for a strong holiday finish.”

Checkout offers robust data for tracking and improving performance across all channels plus buyer analytics to help businesses keep current customers and win new ones. Over 100,000 consumers, the largest omnichannel panel focused on general merchandise and foodservice, provide us with receipt-based information on their in-store and e-commerce purchases. With comprehensive data from the same consumers over time, Checkout illuminates trends in behavior including migration to shopping online by category and consumer demographics. Buyer analytics deliver insight into most valuable customers, brand loyalty, brand leakage / lift, brand launches, and more.

The Holiday Purchase Intentions Survey is designed to understand consumers’ shopping and spending intentions for the upcoming holiday season. An online survey was fielded to members of The NPD Group’s online consumer panel in September.

Black Friday Is Still The Top Shopping Day for Retailers


2019 NOMINEES - SDBJ.com - SFVBJ.com

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