2019 NHTSA Communications Calendar

Campaign Material Available at www.TrafficSafetyMarketing.gov

JANUARY

Happy New Year!

FEBRUARY

3Super Bowl LIII (Atlanta, GA)IMPAIRED DRIVINGPrimary Message: Fans Don’t Let Fans Drive DrunkTwitter Chat: Super Bowl

–o

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13664-071018-v6

MARCH

17St. Patrick’s DayIMPAIRED DRIVINGPrimary Message: Buzzed Driving Is Drunk Driving Twitter Chat: Buzzed Driving

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APRIL

National Distracted Driving Awareness onthPrimary Message: U Drive. U Text. U Pay.Paid Media

3National Walking Day

8–15U Drive. U Text. U Pay.

National Enforcement MobilizationTwitter Chat: #justdrive

MAY

Motorcycle Safety Awareness MonthPrimary Message: Motorists: Share the Road With Motorcyclists and Scooter Riders

Bicycle Safety MonthPrimary Message: Share the Road With Bicyclists

8Bike to School Day

17National Bike to Work Day

13–JUNE 2 Paid Media

Click It or Ticket

National Enforcement MobilizationOCCUPANT PROTECTION

Primary Message: Click It or Ticket

JUNE

1–AUG 31100 Deadliest Days of Summer

17National Ride to Work DayPrimary Message: Share the Road With Motorcyclists and Scooter Riders

JULY

Vehicle Theft Prevention Month

4Fourth of JulyIMPAIRED DRIVINGPrimary Message: Drive Sober or Get Pulled Over

Secondary Message: Buzzed Driving Is Drunk Driving

Twitter Chat: Buzzed Driving

Na31

tional Heatstroke Prevention DayHEATSTROKE AWARENESS

Paid MediaTwitter Chat: #Heatstrokekills

AUGUST

Back to School Safety MonthPrimary Message: Walk, Bike, and Ride to School Safely!

14–Paid Med

SEia

PT 2Drive Sober or Get Pulled Over Ride Sober or Get Pulled Over National EnforcementIMPAIRED DRIVING DRUG-IMPAIRED DRIVING

SEPTEMBER

15 21Child Passenger Safety

–WeekOCCUPANT PROTECTIONTwitter Chat: Child Passenger Safety

21National Seat Check Saturday

OCTOBER

2National Walk to School Day

21 25National School Bus

–Safety Week

20 26National Teen Driver

–Safety WeekTEEN DRIVING ISSUES

31HalloweenIMPAIRED DRIVINGPrimary Message: Buzzed Driving Is Drunk Driving

NOVEMBER

28Thanksgiving Holiday TravelOCCUPANT PROTECTIONPrimary Message: Buckle Up. Every Trip. Every Time.

29Pre-H

DElida

Cy 10 Season

IMPAIRED DRIVINGPrimary Message: Buzzed Driving Is Drunk DrivingTwitter Chat: Buzzed Driving

DECEMBER

1Older Driver Safety

–7 Awareness Week

11– Paid Med

Jia

AN 1Holiday SeasonIMPAIRED DRIVING

DRUG-IMPAIRED DRIVINGPrimary Message: Drive Sober or Get Pulled OverTVB Project Roadblock: Buzzed Driving Is Drunk Driving