2019 Media Planner - aota.org/media/Corporate/Files/Publications/media... · The National Society...

Call 800.877.1383, ext. 2861 • Email [email protected] • Fax 301.656.4890 1

2019Media Planner

mailto:sales%40aota.org?subject=

Call 800.877.1383, ext. 2861 • Email [email protected] • Fax 301.656.48902

In 1917, The National Society for the Promotion of Occupational Therapy, now known as The American Occupational Therapy Association, was founded and the profession of occupational therapy was formally established. By the early 1930’s, AOTA had developed educational guidelines and accreditation procedures. From there, occupational therapy created clinics, workshops, and training schools nationwide. And the rest…is history!

What isThe American Occupational Therapy Association (AOTA)?AOTA is the nationally recognized, professional association of more than 61,000 occupational therapists, occupational therapy assistants, and students of occupational therapy. AOTA’s mission is to advance the quality, availability, use, and support of occupational therapy through standard setting, advocacy, education, and research on behalf of its members and the public. For more information, please visit our website at www.aota.org.

2


http://www.aota.org

3Call 800.877.1383, ext. 2861 • Email [email protected] • Fax 301.656.4890

Digital MediaOT Practice Pulse Digital Newsletter . . . . . . . . . . . . . . 5

OT Student Pulse Digital Newsletter . . . . . . . . . . . . . . . 5

Web Buttons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

OTJobLink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Print MediaWhy AOTA? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

OT Practice Magazine . . . . . . . . . . . . . . . . . . . . . . . 10

Editorial Calendar . . . . . . . . . . . . . . . . . . . . . . . . . 10

Editorial Rates and Sizes . . . . . . . . . . . . . . . . . . . . 12Recruitment and CE Rates and Sizes . . . . . . . . . . 13Calendar Listings . . . . . . . . . . . . . . . . . . . . . . . . . . 13Buyer’s Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14CE Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Specifications and Policies . . . . . . . . . . . . . . . . . . 17

SIS Quarterly Practice Connections Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15American Journal of Occupational Therapy . . . . . . . . 16

Space and Material Deadlines . . . . . . . . . . . . . . . 16

Display Ad Rates and Sizes . . . . . . . . . . . . . . . . . . 16

Digital Advertising . . . . . . . . . . . . . . . . . . . . . . . . . 16Specifications and Policies . . . . . . . . . . . . . . . . . . . . . 17

Conference & EventsConference & Expo . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Exhibit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Present . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Advertise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Connect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

National Student Conclave . . . . . . . . . . . . . . . . . . . . 26

Academic Leadership Councils Meeting & AOTA Education Summit . . . . . . . . . . . . . . . . . . . . 27

Specialty Conferences . . . . . . . . . . . . . . . . . . . . . . . . 28

AOTA Capitol Hill Day . . . . . . . . . . . . . . . . . . . . . . . . 29

OT Month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Additional Marketing PartnershipsPartnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

List Rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

AOTA offers a full spectrum of media to reach an influential and involved market—our members.

Index



Digital Media

4

OT Practice Pulse ......................................................5

OT Student Pulse .......................................................5

Web Buttons ..............................................................6

OTJobLink.org ............................................................ 7


CIRCULATION: 57,000+

OT Practice PulseNews That Members Read—and Use!Broadcast your latest job opening, continuing education offering, or product launch in AOTA’s digital newsletter! A broadcast email is delivered to thousands of AOTA members, providing highlights of news, advocacy, and trends .

Rate: $1,595

Publication Date Submission Deadline

July 23 July 16

August 27 August 20

September 10 September 3

September 24 September 9

October 8 October 1

October 22 October 15

November 12 November 5

November 26 November 19

December 10 December 3

December 24 December 17

Publication Date Submission DeadlineJanuary December 17February January 21March February 18April March 18May April 22June May 20July June 17August July 22September August 19October September 23November October 21December November 18


5

Your Ad HereYour Ad Here

Your Ad Here

Your Ad Here

OT Student PulseWant the attention of OT students? OT Student Pulse is the answer!Broadcast your advanced program, or your latest job offering in AOTA’s digital newsletter just for students . Monthly issue features news and articles selected to address the topics of interest for our current student readers .

Rate: $995

An EXCLUSIVE SponsorshipGet a Web link in the email, a 40-word description,

and a graphic (450 w x 450 h pixels at largest output)




Size150w x 130h pixels (72 DPI)

FormatsStandard JPG, GIF, and animated GIF files are accepted . No flash files . Maximum file size is 35Kb .

www.aota.org Web ButtonsMore than 26.2 million page views a year!Increase your online visibility! AOTA’s www .aota .org is the ideal place to market your products, job openings, and services to a motivated and involved audience of occupational therapy professionals .

Rates

Location Quarterly Web Buttons

AOTA Home Page $4,500

Students $1,600

Conference & Events $1,600

Practice $1,600

Education $1,400

Continuing Education $1,295

AJOT Online $1,000

Advocacy & Policy $1,000

Driving & Community Mobility $1,000

About Occupational Therapy $825

Educators $825

Web Button

Web Button

Web Button

Web Button

Digital Media

6


http://www.aota.org

http://www.aota.org


OTJobLinkOTJobLink.org is the Online Resource OTs and OTAs Turn to FIRST! With job searches and résumé posting open to all occupational therapy professionals, advertising your open positions on www .OTJobLink .org will ensure your immediate access to the most qualified occupational therapy professionals .

Job PostingsAs a registered, active employer, you will be able to:

• Easily customize job postings to reach the candidates you want .

• Search and view résumés by location, practice area, salary, and experience level .

• Manage your postings with tools that allow you to update your posting, view statistics on hits and applications, repost expired postings, and more .

Rates1 thirty-day posting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$300

3 thirty-day postings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $795

12 thirty-day postings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,340

120 thirty-day postings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$11,400

Featured Employer . . . . . . . . . $150 additional per posting

Buttons and BannersDrive traffic directly to your employment website! OTJobLink .org web buttons and banners help you gain the attention of job seekers and distinguish your organization’s employment opportunities from the others by providing a direct link to your Web site .

Quarterly RatesBanner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500 430w x 78h pixels (72 DPI)

Button . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,195 150w x 260h pixels (72 DPI)

FormatsStandard JPG, GIF, and animated GIF files are accepted . No flash files . Maximum file size is 35Kb .

Tailored PackagesTailored packages are available to best meet your specific hiring needs and maximize your recruitment budget .

Call 800-877-1383, ext . 2861, or email thammond@aota .org for further details .

Web Button

Web Button


http://www.OTJobLink.org

mailto:thammond%40aota.org?subject=


Why AOTA? .................................................................9

OT Practice ............................................................... 10

Buyer’s Guide .............................................................14

SIS Quarterly Practice Connections ............................15

CE Directory ...............................................................16

AJOT...........................................................................16

Specifications and Policies .........................................17

Print Media

8


9

Why AOTA?With circulations of more than 61,000 active and engaged readers who pay to receive OT Practice Magazine and The American Journal of Occupational Therapy (AJOT), AOTA’s print publications are the FIRST choice for occupational therapy professionals . Why? Because our sole focus and passion is occupational therapy!

The FIRST Choice for Occupational Therapy Professionals!When asked “If the following publications arrived on the same day, which would you read first?” respondents choose OT Practice Magazine and AJOT FIRST!

Other OT Publications

10%

American Journal of

Occupational Therapy (AJOT)

22%

OT Practice magazine

68%




January

Editorial/CE Deadline: December 11

Recruitment Deadline: December 18

Editorial Focus:

• OT’s Role in Mental Health Housing

• Developing Clinical Leadership Skills

• OT trends in Neonatal Care

*Mental Health

May

Editorial/CE Deadline: April 9

Recruitment Deadline: April 16

Editorial Focus:

• Trends in hand therapy

• Adaptive equipment in the classroom

• Post-Conference highlights

*Post-Conference Issue/Hand Therapy

September

Editorial/CE Deadline: August 6

Recruitment Deadline: August 13

Editorial Focus:

• Supporting aging in place

• Adaptive soccer for kids with special needs

• Promoting diversity in the OT workplace

*Home Modifications

February

Editorial/CE Deadline: January 8

Recruitment Deadline: Janaury 15

Editorial Focus:

• Supporting kids with ASD within the classroom

• Promoting active engagement in skilled nursing facilities

• Best Practice in Documentation*Autism

June

Editorial/CE Deadline: May 7

Recruitment Deadline: May 14

Editorial Focus:

• Sensory Design for Community Spaces

• Diabetes Management and Prevention

• Self-care for the OT Practitioner

*Sensory

October

Editorial/CE Deadline: September 10

Recruitment Deadline: September 17

Editorial Focus:

• What are OT employers looking for?

• OT and Bullying Prevention and Integration

• Solutions for Workplace Safety and Fun

*New Graduates/Students

OT Practice MagazineOT Practice Magazine offers news, capital briefings, continuing competence and continuing education articles, member forums, and feature articles written by experienced occupational therapy professionals to give readers what they want and need to know about their profession . With a circulation of more than 61,000 active and engaged readers who pay to receive OT Practice, you have the opportunity to confidently market your company’s products, services, continuing education, and employment opportunities or to begin a new initiative .

Print Media


11

March

Editorial/CE Deadline: February 5

Recruitment Deadline: February 12

Editorial Focus:

• Interventions for kids with cerebral palsy

• Conference preview

• Falls prevention

*Pre-Conference/Children & Youth Issue

July

Editorial/CE Deadline: June 4

Recruitment Deadline: June 11

Editorial Focus:

• Assistive Technology for Progressive Disorders

• Highlights from Commencement Speeches

• Reintegration from Rehab to Home and Community

*CE Directory

November

Editorial/CE Deadline: October 8

Recruitment Deadline: October 15

Editorial Focus:

• Talking with Older Drivers

• Occupational Therapy and Refugee Settlement

• Integrating Everyday Technology Into Interventions

*Driving

April

Editorial/CE Deadline: March 5

Recruitment Deadline: March 12

Editorial Focus:

• Supporting productive aging in the community

• Successful international service

• Incorporating outdoor play into pediatric OT

*Conference Issue

August

Editorial/CE Deadline: July 9

Recruitment Deadline: July 16

Editorial Focus:

• Prosthetic Technology and OT

• Trends in Private Practice

• Seating and Wheeled Mobility

*Technology

December

Editorial/CE Deadline: November 5

Recruitment Deadline: November 12

Editorial Focus:

• Assistive technology and dementia

• Dysphagia interventions

• Best of 2019 review

*Buyer's Guide




Editorial Advertising Rates

Size 1x 6x 12x

Full page $3,072 $2,785 $2,457

1/2 $2,209 $2,054 $1,876

1/3 $1,421 $1,303 $1,170

1/4 $1,044 $970 $882

Spread $3,988 $3,694 $3,418

Cover II, IV $3,988 $3,550 $3,048

Cover III $3,817 $3,414 $2,945

OT Practice MagazineMake your connection with the occupational therapy community!OT Practice Magazine is available in print and online at aota .org to all members and subscribers, extending the reach of your advertising campaign . Digital versions includes live URLs at no additional charge .

Editorial Ad Sizes

(in inches) Width Height

Full Page 7.125 10.00

1/2 horizontal 7.125 4.875

1/2 vertical 3.375 9.750

1/3 square 4.625 4.625

1/3 vertical 2.250 9.750

1/4 3.375 4.750

Page trim size 8.125 10.875

Print Media


13

Continuing Education & Recruitment Ad Rates

Size 1x

Full page $3,072

1/2 $2,209

1/3 $1,421

1/6 $697

1/9 $554

1/18 $307

Spread $3,988

Cover II, IV $3,988

Cover III $3,817

Continuing Education & Recruitment Ad Sizes

(in inches) Width Height

Full Page 7.125 10.00

1/2 horizontal 7.125 4.375

1/3 square 4.687 4.375

1/3 vertical 2.250 9.187

1/6 2.250 4.375

1/9 2.250 2.750

1/18 2.250 1.187

Calendar Listings

1–2x 3–9x 10+x

$99 $89 $79

Listings over 15 lines must be edited, or a continuing education display ad must be purchased .




Print Media

The Buyer’s Guide presents a unique opportunity to be part of one of the industry’s most sought-after resources . This special issue provides readers with a tool to use throughout the year . Make this must-have directory part of your 2019 marketing plan!

Deadline for 2020 Buyer’s Guide Listing(s): September 20, 2019

Display AdsLimited display ad space is included in the Buyer’s Guide Directory . Ad options include 1/4 page, 1/2 page horizontal and full page . Please call for availability and pricing .

FREE basic listing• Company Name

• Address

• Toll-free Phone Number

• Phone Number

• Fax Number

• Email Address

• Website

• Contact Name/Title

OT Practice Buyer’s Guide

Additional Category $75

Cost-Saving Enhancement Packages

Package A: $200 For one listing: • 50-word description • Logo

Package B: $275 For one listing: • 50-word description • Logo • Highlight• Hot Link

Package C: $525 For three listings: • 50-word description • Logo • Highlight• Hot Link



Target Specific Occupational Therapy Market Segments!Your company is recognized as the sponsor of one of the Practice Area sections in the SIS Quarterly Practice Connections . Each sponsorship includes a ½ page ad in the selected practice area editorial pages so you can customize your message for an audience of key prospects, and enable readers to access the specific informa-tion they want .

SIS Quarterly Practice Connections— A supplement to OT Practice

Ad SpecificationsCover size: 7.5 x 9.83 inches

1/2 Page size: 7.5 x 4.67 inches

Format & Resolution: EPS, PDF, or TIF, 300 DPI min.

Color: PMS 1665 U spot color orange and black only

Choose from these practice areas:

Children & Youth $850

Developmental Disabilities $850

Mental Health $850

Productive Aging $850

Rehabilitation & Disability $850

Work & Industry $850

Academic Education $850

Home & Community Health $850

Sensory Integration & Processing $850

Cover II, IV $1,500

Space and Material Deadlines

Issue Month Deadline Theme

February January 9 Program Development

May April 10 No Theme Specified

August July 10 Theory to Practice

November October 9 Assessment/ Treatment

Your Company Here

Your Ad Here



Print Media

FREE basic listing• Company Name

• Address

• Toll-Free Phone Number

• Phone Number

• Fax Number

• Email Address

• Website

• Contact Name/Title

Display AdsLimited display ad space is included in the Continuing Education Directory . Ad options include 1/6 page, 1/3 page vertical, 1/2 page horizontal and full page . Please call for availability and pricing .

Deadline for 2019 CE Directory Listing(s): May 24, 2019

OT Practice Continuing Education Directory

Enhancement Package: $150•Add a company description •Add a company logo•Colored background highlight

The Continuing Education Directory is the go-to resource for occupational thera-

py professionals seeking to enhance their personal and professional development, and to secure manda-tory CE requirements for licensure renewal . Don’t pass up your opportu-nity to include your listing in the CE Directory .

2018CONTINUING

EDUCATION DIRECTORY

AJOT is the industry’s leading peer-reviewed journal! Reflecting all prac-tice areas in the field of occupational therapy for more than 70 years, AJOT has featured content on research, practice, education, and health care issues in the field, providing the latest breaking research on hot topics in occupational therapy .

American Journal of Occupational Therapy (AJOT)

Display Rates & Ad Sizes Rate Width Height

Full page $1,657 7.125 9.875

1/2 horizontal $1,078 7.125 4.750

1/2 vertical $1,078 3.375 9.875

1/4 $832 3.375 4.750

Covers $1,997 7.125 9.875

Spread $2,743 14.25 9.875

(in inches)

Cover Date: Fall 2019

Deadline: September 1

Theme: Best of AJOT

Digital Advertising Want the added exposure of over 83,000 views a month for your website? Web buttons on AJOT Online are the answer! Buttons are $1,000 for three consecutive months, and can start at any time, provided a slot is available . Please see page 6 for additional details .



Advertising Specifications and PoliciesPublisher takes no responsibility for reproduction if these requirements are not met. All new submissions will be reviewed for print specifications . While the publisher makes a reasonable attempt to identify errors in supplied materials, it assumes no responsibility for advertiser-supplied materials that are incomplete or that do not adhere to our specifications .

Publication SpecificationsOT Practice MagazineTrim Size: 8 .125" x 10 .875"Binding Method: Saddle stitchedPrinting Process: Web offset (SWOP standards apply to all ad materials)Color: 4-color process throughout (spot colors must be built in CMYK)

American Journal of Occupational Therapy (AJOT)Trim Size: 8 .125" x 10 .875"Binding Method: Perfect boundPrinting Process: Web offset (SWOP standards apply to all ad material)Text Pages: Black ink onlyCovers: 4-color process (spot colors must be built in CMYK)

Cancellation PolicyUnless otherwise stated in advertising contract, all print advertising not canceled 30 days prior to the publication mail date is 100% liable for ad space .

Ad Production & SubmissionSubmit your copy as an attached text document or as part of your e-mail message . Submit any logos or graphics as separate attachments; high resolution; CMYK, grayscale, or bitmap; and TIF, EPS, or JPEG . Do not embed graphics in the text document .

Material SpecificationsAcrobat-distilled PDF files are the preferred digital file format . CMYK or grayscale; all fonts embedded; high resolution images; PDF/X-1a or Press Quality . EPS and TIF files are acceptable if 300 DPI minimum and CMYK or grayscale . Please consult your sales representative with any questions .

PaymentAll companies and advertising agencies outside of the United States must prepay for each advertisement placed .




Conference & Expo ................................................... 19

Sponsorships ............................................................ 22

National Student Conclave ...................................... 26

ALC Meeting & Textbook Expo ...................................... 27

Education Summit .................................................... 27

Specialty Conferences .............................................. 28

AOTA Capital Hill Day .............................................. 29

OT Month ................................................................ 29

Conference & Events

18


19

“The Expo was incredible. I got a chance to see so many amazing things that I didn’t even know existed.”

“Love the Expo; hands-on exploration of products.”

“The Expo Hall – I need to be able to see, touch, and try various products to understand them.

It was wonderful being able to talk to program developers, inventors, sales representatives, etc.

about their products/services.”

“It is helping us to recruit an OTA director; interviewing today. I would strongly

recommend this venue.” —Oliver Borden, San Juan College: School of Health Sciences

“We had excellent traffic throughout, great conversations, and the students were such fun to interact with (and also very knowledgeable and inquisitive). I can’t imagine the work involved in putting together an event of that magnitude, and it was pulled off beautifully.” — Mindy Wardenburg, Mercer Consumer

19

AOTA’s Annual Conference & ExpoApril 4–6, 2019 • New Orleans, Louisiana

“AOTA is our favorite conference to exhibit at each year! Tracy and Jeff are great to work with and provide detailed information so you are never left wondering what to do next. The attendees love their jobs and it shows in all interactions on the show floor.” —Liz Founder, Pearson

“INCREDIBLE amount of traffic the first evening of the event. I gave away 2/3 of what I brought to give away at the entire Expo. Much more than I expected, and did more than I would have at four university job fairs.” —Sue Harlow, TriHealth

“This show is a must for the future growth of your business.”

—Susan Whorff, Grampa’s Garden & Weighted Comfort Solutions

Reach the world’s largest gathering of occupational therapy professionals—more than 8,000 researchers, practitioners, educators, administrators, and students—at AOTA’s Annual Conference & Expo in New Orleans! AOTA is the place to make a positive and lasting impression on this valuable audience by interacting face-to-face with thousands of key health care decision-makers in the occupational therapy market . The demand for occupational therapy practitioners to help individuals dealing with the social, emotional, and physical effects of aging, illness, and injury continues to grow . AOTA is at the heart of this ever-expanding profession, bringing exhibitors face-to-face with professionals who fuel the growth of the industry and improve the lives of millions of people .

What exhibitors say about our Expo Hall and conference attendees:

What our conference attendees say about their Expo Hall experience:


ExhibitConnect to more than 8,000 occupational therapy professionals and more than 375 exhibitors at AOTA’s Annual Conference & Expo!

In the Expo Hall, you will:• Gain direct access to thousands of health care decision makers .• Enjoy steady traffic at your booth during unopposed show hours .• Network, influence, and interact with occupational therapy

practitioners, students, educators, dealers, and distributors— the entire industry—all in one place .

• Showcase your products and services, continuing education, or career opportunities in a specialized forum .

Exhibit HoursThursday, April 4 . . . . . . . . . . . . . . . . . . . . . .5:30 pm–8:30 pmFriday, April 5 . . . . . . . . . . . . . . . . . . . . . . . . . . .9:00 am–5:00 pmSaturday, April 6 . . . . . . . . . . . . . . . . . . . . . . .9:00 am–1:30 pm

Exhibit Set-upWednesday, April 3 . . . . . . . . . . . . . . . . . . .8:00 am–4:30 pmThursday, April 4 . . . . . . . . . . . . . . . . . . . . . .9:00 am–1:00 pm

Exhibit DismantleSaturday, April 6 . . . . . . . . . . . . . . . . . . . . . . .1:30 pm–6:00 pm

Standard Booth$22 .00/square foot ($2,200 per 10' x 10' space)8' back drape and 3' side drapeOne complimentary conference registration per standard booth

University and Non-Profit Booth Space*$1,100 per 10' x 10' space8' back drape, 3' side drapes, two chairs, 6 ft skirted table, and carpet .

*To qualify for a non-profit booth rate, you must supply proof from either the IRS or the taxing body from the state in which your company is registered/licensed along with the contract.

Present Exhibitor-Sponsored SeminarsTake exhibiting to the next level by participating in these 45-minute sessions that allow you to showcase the occupational therapy applications of your products or services in an educational setting . Reach current and potential customers with hands-on demonstrations and in-depth information on how they’ll benefit from your company’s products . Attendees enjoy the face-to-face time with exhibitors and many exhibitors find these opportunities an invaluable part of their marketing efforts .

In addition, seminar presenters will be given a pre-show attendee mailing list to which they can market their seminar presentation . A high-resolution, 4-color logo should be submitted for inclusion in signage and printed promotions .

Attendees receive .75 contact hour ( .75 NBCOT PDU), and the seminars must be reviewed by AOTA to be accepted into the program to ensure they are occupational therapy–related and educational by nature .

Exhibitor-Sponsored Seminars are available only to registered exhibitors . A 100% cancellation fee applies .

Cost: $1,295

Conference & Events



AdvertiseConference Program GuideWhat is the essential tool given to every attendee upon arrival at the Conference & Expo in New Orleans? The Conference Program Guide! The Conference Program Guide contains essential conference program information that allows attendees to easily navigate from workshops and educational sessions, to ceremonies, receptions, and the Expo Hall . Advertising in the Conference Program Guide not only lets our attendees know about your company, but it also helps drive traffic directly to your exhibit booth in the Expo Hall!If you are not exhibiting with us in New Orleans, advertising in the Conference Program Guide is a great way to get exposure for your company with our Con-ference attendees in a guide that serves as a resource before, during, and after the Conference & Expo .

Delivery Date: April 4, 2019

Circulation: 8,000

Deadline for Space and Artwork: December 13, 2018

ConnectPre- and Post-Conference Attendee Mailing Lists

Increase traffic to your booth and follow up with attendees by ordering pre- and post-Conference mailing lists for AOTA's Annual Conference & Expo for your pre- and post-Conference promotion . Pre-Conference lists are available approximately 4 weeks prior to Conference .

Electronic Excel file . Available to Exhibitors only .

Rates and Sizes (inches) Rate Width Height

Full page $2,277 7.125 10.000

1/2 horizontal $1,310 7.125 4.875

1/2 vertical $1,310 3.375 9.750

1/4 $766 3.375 4.750

Tab $2,943 7.125 10.000

Rates

Pre-Show List $350

Post-Show List $350

Pre- and Post-Show List $400

21

For a complete Exhibitor Prospectus,

please contact: 800-877-1383,

ext. [email protected]




Maximize your corporate exposure! Sponsorships ensure that your company name is highly visible and recognizable to all attendees during the Conference while they are engaged in learning new skills, networking, visiting the Expo Hall, and recognizing excellence in occupational therapy practice!

Conference and Expo Sponsorship

Bronze OpportunitiesAudioVisual—$1,000 The AudioVisual sponsorship allows you to have longer exposure to the entire occupational therapy audience .• Signage in four high-traffic areas of the Annual Conference

WiFi & Twitter Spot—$1,500Grab the attention of attendees in the Convention Center with your logo on the Twitter signage .• Logo on signage at the Twitter Spot

Advertising Screen—$1,000Go BIG! With our advertising screen sponsorship, prominently displayed on large monitors displayed in high traffics areas, secure one of the 20 slots on rotation .• Each screen sponsorship is live for 15 second increments, and

will be aired every 5 minutes—over 500 times in total!

2222

Bronze benefits

l Additional booth point toward booth selection

l � Recognition in the Conference Program Guide

l Recognition in the Expo Hall Pocket Guide and Conference issues of OT Practice Magazine

l Signage in the Expo Hall entrance l � Recognition in the Welcome

Ceremony Screenl Ribbons for staff badges

Conference & Events



Silver OpportunitiesExpo Hall Pocket Guide—$3,000Attendees reference the Pocket Guide to smoothly maneuver their way through the Exhibit Hall . It is included in the Confer-ence tote bag for all attendees . Approximately 8,000 attendees

SIS Network Reception—$2,500 Streamline your target to a smaller, more specific audience, including SIS leadership .• Acknowledgment of your company’s representatives• A table to greet attendees and display corporate material• Signage at the reception

Speaker's Concierge—$2,000Take advantage of this sponsorship to make sure yourbrand stands out in front leaders in the occupational therapyprofession .• Logo included on multiple electronic communications

with speakers• Button linked to your web site on Speaker Information

web page

Academic Leadership Councils Meeting—$3,000Steer top educators toward your products and services . Approximately 300 attendees .• Acknowledgment of your company respresentatives .• A table to greet attendees and display corporate materials• Your company logo on agenda• Signage at the meeting

Poster Sessions—$4,000The poster sessions are a highlight for interaction between presenters and attendees that generates a buzz of excitement in the Expo Hall and Convention Center .• Logo on signage at entrance of poster sessions• Logo included on each of the 1,500+ Poster Boards


Silver benefitsl Additional 3 booth points

toward booth selection l Recognition in the Conference

Program Guidel �Recognition in the Expo Hall

Pocket Guide and Conference issues of OT Practice Magazine

l Signage in the Expo Hall entrancel Recognition in the Welcome

Ceremony Screenl Ribbons for staff badges

Educational Track SessionsShow your support of educational programming by sponsoring a track of sessions on a topic that is important to your organization!Track 1—Children & Youth, $4,000Track 2— Rehabilitation, Participation, and

Disability, $4,000Track 3—General & Professional Issues, $3,000Track 4—Academic & Fieldwork, $1,500Track 5—Work & Industry, $1,500Track 6—Mental Health, $2,000Track 7—Health & Wellness, $2,000Track 8—Productive Aging, $3,000Track 9—Research, $1,500Track 10—Student Only, $4,000Track 11—Technology/Tech Day, $4,000• Includes signage at entrance to session track area

recognizing your support• Table to display corporate literature within the

session track area• Sponsor slide at the start of each session in your track




Gold OpportunitiesAssembly of Student Delegates’ Meeting—$4,500Reach the next generation of leaders when they are most impressionable! Approximately 250 in attendance .• Acknowledgment of your company’s representatives• A table to greet attendees and display corporate material• Continental breakfast• Signage at the meeting

Conference Tote Bag Stuffer—$4,500 With every attendee receiving a tote bag, you’re guaranteed to make an impression!• Inclusion of your company’s literature in the Conference

tote bag (no food or drink)

Awards Ceremony & Reception—$5,000With approximately 1,000 attendees, this event is always well attended by prominent AOTA members• Acknowledgment of your com pany’s representatives at the

reception• Your ad on the back cover of the Awards Program• A table to greet attendees and display your corporate material at the

reception• Signage at the event

Conference Program Announcement—$5,000Tens of thousands receive the Announcement in their mailboxes, giving them a preview of the educational sessions and registration materials .• Your company’s ad on the back cover of the Announcement

Conference Program Guide—$6,000Registered attendees use the Guide to help them plan their days at Conference .• Your company’s full page advertisement in the Guide• Your company’s logo on the Table of Contents page• Your company’s logo in the online Guide with Web link to

your Web site

Conference Bus Wraps—$9,000Have your message rolling through the AOTA housingblock in New Orleans!• Art will be included on loading side of three buses to garnish

the attention of attendees .

24

Gold benefits

l Additional 5 booth points toward booth selection

l Recognition in the Conference Program Guide


l Signage in the Expo Hall entrance l Recognition in the Welcome

Ceremony Screenl Ribbons for staff badgesl Pre- and post-show registered

attendee mailing lists in electronic format

l Logo in the Expo Hall Pocket Guide

Conference & Events

Presidential Addresses—$7,000Attendees want to hear what the AOTA President has to say!• Acknowledgment of your company’s representatives• Your company’s logo and booth # on the projection screen• A table to greet attendees and display your corporate material• Signage at the event

On-Site Registration—$6,500 High-visibility that puts your brand in front of all conference attendees and exhibitors . • Logo on registration counters• Inclusion of your company’s litera ture in the tote bags


Platinum OpportunitiesOpening Night Reception—$15,000 Tap into the high energy of the first night of Confer ence with your exclusive sponsorship of this lively event! This is one of the most popular events at the Conference .• Your company’s logo and booth number on napkins• Inclusion of your company’s literature in the Conference

tote bag• Signage at the event

Welcome Ceremony—$20,000The perfect event to show your company’s exclusive support of AOTA and its members. The Ceremony is well attended,averaging 6,000. Custom Platinum Sponsorship Opportunities Create a unique sponsorship that catches the attention of your market! Please inquire at thammond@aota .org .


Platinum benefits

l Additional 7 booth points toward booth selection

l � Recognition in the Conference Program Guide


l � Signage in the Expo Hall entrance

l � Recognition in the Welcome Ceremony Screen

l � Ribbons for staff badgesl Pre- and post-show registered

attendee mailing lists in electronic format

l �Logo in the Expo Hall Pocket Guide

l � Premium placement of paid ad in the OT Practice Conference Series at no additional charge



AOTA/NBCOT National Student ConclaveGain direct access to both your present and future client base and shorten the sales and recruitment cycle.

Sponsorships Becoming a sponsor of the AOTA/NBCOT National Student Conclave signifies your commitment to devel-oping your brand recognition to hundreds of attendees occupational therapy educators and students .

Welcome and Keynote Presentation SOLD

Mock Interview and Résumé Critiques $4,000

Lunch $4,000

Session Sponsorship $850–$1,500

As a sponsor, you will receive:• Your company logo on the agenda .• Signage at the meeting for general sponsors .• Your company logo on first slide of session’s

PowerPoint presentation for session sponsors .• A “Thank You” mentioned by AOTA staff or the con-

vener of the session for session sponsors .• A link to your Web site form the course

information or the event web page .

No agency commission is available.

Tabletop ExhibitsAs an exhibitor, you receive:• A 6’ skirted table to greet attendees and display your

corporate materials• An attendee mailing list for follow-up after the event• Access to hundreds of attendees during exhibit

hours

Conference & Events



Sponsorship• A 6’ skirted table to greet attendees and display your

corporate material• Your company’s logo on the agenda• Signage at the meeting• Attendee mailing list for follow-up after the event• One complimentary attendee registration to the

Education Summit (fall only)

Cost—$3,000 per meeting

The Academic Leadership Councils Meeting AND the AOTA Education SummitA winning combination! A mix of networking and need-to-know information, the Academic Leadership Councils Meeting & Textbook Expo is continuing the annual spring tradition of a two day meeting prior to AOTA’s Annual Conference & Expo, and is now joined by the AOTA Education Summit for every fall meeting . These targeted meetings are designed to put your products, services, and recruitment efforts in front of top educators, and program directors . Approximately 330 attendees .

We offer several options to get your corporate message in front of this niche market:

University/Non-Profit Tabletop• A 6’ skirted table to greet attendees and display your

corporate material• Your company’s logo on the agenda• Signage at the meeting• Attendee mailing list for follow-up after the event

Cost—$1,500 per meeting


Shared Literature Table• Space on a shared literature table to hold two pieces

of approved corporate materials• An attendee mailing list for follow-up after the event

Cost—$575 per meeting

Spring MeetingApril 2–3, 2019

New Orleans, LA

Fall Meeting (includes the Education Summit)

October 18–19, 2019 Las Vegas, NV



AOTA’s Specialty ConferencesAOTA’s Specialty Conferences will provide occupational therapy practitioners with moderate- to advanced-level sessions in an intimate setting .

Tabletop Exhibitors—$500As an exhibitor, you receive:• A 6’ skirted table to greet attendees and display

your corporate materials• An attendee mailing list for follow-up after the

event• Access to approximately 250 attendees during

exhibit hours• One complimentary attendee registration

Limited sponsorship opportunities, and program advertising are available .

Shared Literature Table- $250As a shared literature table participant, you will receive:• Space on a Shared Literature Table to hold two

pieces of approved corporate materials• An attendee mailing list for follow-up after the

event


28

Conference & Events

Focus: Children & Youth

Fall 2019

Location - TBD

Additional Specialty Conferences

Coming Soon!



Occupational Therapy MonthShow your support of occupational therapy!

Each year in April, occupational therapists, occupational therapy assistants, and students in practice, education, research, and science host a month-long celebration showcasing the importance of occupational therapy .

The OT Month sponsorship is an excellent way to get your company’s marketing message to thousands of occupational therapy practitioners, while showing that you support their profession .

Sponsorship Cost—$2,000

Your company’s logo will appear as a supporter of the OT Month campaign in:• A press release sent to state OT associations• 4-color OT Practice OT Month display advertising developed by AOTA in 1/2 page (or larger) ad with your logo• A button ad on the OT Month website, linked to your company’s Web page • The OT Practice Pulse in April 2019 .

AOTA Capitol Hill DayMake the Voice of Occupational Therapy Heard on Capitol Hill!Sponsor the annual Capitol Hill Day as occupational therapy practitioners and students from across the country come together in Washington, DC, to meet with their elected officials to discuss key legislative issues affecting occupational therapy practice . Approximately 600+ attendees .

Fall 2019

Sponsorship Cost—$3,500Sponsorship includes:• Your company’s logo on the agenda and welcome slide• Signage at the briefing site• A table to greet attendees and display your corporate materials at the briefing site



List Rentals .......................................... 31

Partnerships ......................................... 31

Additional Marketing Opportunities



List RentalsGet a Mailing List of AOTA’s Practicing OT and OTA Members!The success of your direct-mail campaign depends first on the quality of your list . AOTA’s list rental service can tailor a list to meet your needs based on facility setting, membership category, practice area, Special Interest Section, and geographical area as specific as zip code prefix . Our clean, customized lists are updated daily, and 95% deliverability is guaranteed.

AOTA now offers an online List Rental Kiosk . This new service allows you to get estimated counts and costs; change parameters to tailor your list to your desired record count; and submit your list request any time of day or night . The kiosk is open 24/7!

All list rentals will now be processed through this online kiosk . Please place your online order by going to https://myaota.org/ListRental.aspx .

Contact [email protected] with any questions .

Format and RatesEmail transfer: Excel file, $130 per thousand names, minimum charge $160 . $30 processing fee for all orders . Minimum charge includes pro-cessing fee . Pre-payment is required .

Discounts are available for recognized list brokers . Prices are subject to change without notice .

We do not rent e-mail addresses .

Practice Areas/ Facility Settings/ Special Interest Sections• Academic Education• Administration• Assistive Technology• Community Based• Developmental Disabilities• Early Intervention• Freestanding Outpatient• Geriatrics/Productive Aging• Hand Therapy• Home Health• Hospital• Mental Health• Pediatrics• Private Practice• Rehabilitation • School System• Skilled Nursing/Long-Term Care• Subacute• Visual Impairment• Work/Industry/Ergonomics

PartnershipsPerhaps the best value for your recruitment and continuing education dollars is AOTA’s National Partnership Program (NPP) . The NPP goes beyond “business as usual .” We will work with you to design a program of AOTA benefits and offerings to support your efforts to recruit and retain occupational therapy practitioners .

Some benefit options for potential partners include:

• May include print and online recruitment advertisements in OT Practice, the American Journal of Occupational Therapy, and the Conference Program Guide, as well as www .OTJobLink .org

• First access to many of AOTA’s most-valued sponsorships and advertising opportunities

• Discounted AOTA Membership for your OT staff

• Discounts on all AOTA products, continuing education, and Annual Conference for your OT staff

• Discounted enrollment fees in AOTA’s Board and Specialty Certification Program

• Practitioner mailing lists

31


http://www.OTjobLink.org

Maximize Your Marketing!Don’t delay in finalizing your marketing plans to enhance your visibility . Choose from a variety of media to create the best marketing mix for you,

or contact AOTA so we can help you customize a package today!

Advertising and Sponsorship & MeetingsContact: Tracy Hammond

Phone: 800.877.1383, ext. 2861E-mail: [email protected]

Exhibit SalesContact: Jeff Casper


AOTA List Rental ServiceContact: List Rental Manager


The American Occupational Therapy Association4720 Montgomery Lane

Bethesda, MD 20814 www.aota.org

mailto:thammond%40aota.org?subject=

mailto:jcasper%40aota.org?subject=

mailto:cfoster%40aota.org?subject=

http://www.aota.org

2019 Media Planner - aota.org/media/Corporate/Files/Publications/media... · The National Society...

Documents

Transcript of 2019 Media Planner - aota.org/media/Corporate/Files/Publications/media... · The National Society...