2019 Deloitte Global Automotive Consumer Study · 2019 Deloitte Global Automotive Consumer Study...

2019 Deloitte Global Automotive Consumer Study

Germany

Autonomous, connected vehicles and multi-modal mobility

2019 Deloitte Global Automotive Consumer StudyCopyright © 2019 Deloitte Development LLC. All rights reserved. 2

The 2019 Deloitte Global Automotive Consumer Study includes more than 25K consumer responses across 20 global markets.

India(n=1,755)

China(n=1,760)

Japan(n=1,770)

Rep. of Korea (n=1,731)

Brazil(n=1,262)

South Africa(n=1,307)

Canada(n=1,278)

Italy(n=1,258)

France (n=1,254)

United Kingdom (n=1,750)

Germany(n=1,773)Belgium (n=1,254)

United States(n=1,750)

Mexico(n=1,256)

Thailand(n=506)

Indonesia(n=503)

Malaysia(n=508)

Southeast Asia (n=1,517)

Australia(n=1,252)

Austria(n=1,256)

Netherlands(n=1,263)

Study methodology

The study is fielded using an online panel methodology where consumers of driving age are invited to complete the questionnaire (translated into local languages) via email. It was fielded in 20 countries and designed to be nationally representative of the overall population in each market.

3

What do consumers think about autonomous vehicle technology?


47%

53%

45%

45%

50%

44%

72%

49%

48%

Fully self-driving cars will not be safe

A fully self-driving car will free up my time so I canfocus on other activities

Travelling in a fully self-driving car will be a positiveexperience

2019

2018

2017

Percentage of consumers who agree that…

Consumers’ perception about safety of self-driving vehicles hasn’t improved over the last year

Warming trend regarding autonomous vehicles has stalled

Sample size: n= 1,721 [2019], ; n= 1,697 [2018], n= 1,547 [2017]

Note: Percentage of respondents who strongly agreed or agreed have been added together; did not consider “NA/Don’t know“ responses

Q3. To what extent do you agree with the following statements regarding future vehicle technology?

Germany


Other top activities suggest that future vehicle interiors may not need to be that different than the ones we have now

People would most prefer to communicate while riding in an AV

Sample size: n=1,773

Q8. What activities would you most likely engage in while riding in a fully autonomous vehicle?

43%

41%

40%

29%

26%

24%

24%

15%

18%

Communicating via phone, text or email

Sleeping/resting

Reading

Watching a movie/streaming video content

Working (e.g., using a laptop)

Eating a meal

Online shopping

Gaming

Other

Activities consumers would most likely engage in while riding in an autonomous vehicle

Germany


Taking full advantage of riding in an AV to engage in a variety of activities may not be straight-forward for a significant number of people

But, one quarter of people are affected by motion sickness

Yes; 25%

No; 75%

GermanySample size: n=1,773

Q9. Does motion sickness currently prevent you from engaging in activities like reading or checking email while riding as a passenger in a vehicle?

Percent of consumers who suffer from motion sickness


56%

49%

Media reports of accidents involving autonomousvehicles make me cautious of the technology

Self-driving cars should be restricted to certain timesand geographic areas to maximize public safety

Public safety along with recent accidents involving self-driving vehicles make consumers wary of advanced technologies

Negative media reports are impacting perceptions of AVs

Percentage of consumer who agree that…

Sample size: n= 1,685


Note: Percentage of respondents who strongly agreed or agreed have been added together

Germany


More than half of consumers are concerned to live, walk, or drive in an area where fully autonomous vehicles are in operation

Consumer apprehension goes well beyond riding in an AV


Q4: How concerned are you with each of the following scenarios?

Percentage of consumers who are concerned about…

Germany

Note: Percentage of respondents who are very concerned or concerned have been added together

65%

62%

60%

58%

52%

50%

49%

49%

Commercial vehicles (e.g., large tractor trailer trucks)operating in a fully autonomous mode on the highway

Personally riding in a fully autonomous aerial passengervehicle (i.e., a flying passenger drone taxi)

Fully autonomous aerial passenger vehicles operating inurban airspace to reduce roadway congestion

Being a pedestrian in an area where fully autonomousvehicles are being tested

Driving your vehicle in an area where fully autonomousvehicles are being tested

Personally riding in a fully autonomous vehicle

Fully autonomous vehicles being tested on the publicroads where you live

Fully autonomous “robo-taxis” operating in pre-

determined urban areas


Factors making consumers feel better about riding in a fully self-driving vehicle

47%

34%28%

63%

54%50%49%

38% 38%

An established track record ofself-driving cars being used on

the streets safely

Vehicle is offered by a brandyou trust

Government regulation /approval of self-driving cars

2017 2018 2019

Although the desire for government oversight of AV technology has cooled, there are still a significant number of people looking for it

Consumers still want an established safety record for AVs

Sample size: n= 1,719 [2019] ; n= 1,624 [2018], n= 1,589 [2017]

Note: Percentage of respondents who strongly agreed or agreed have been added together; did not consider “Don’t know” responses

Q6: Would the following factors make you more or less likely to ride in a self-driving car?

Germany


33%

32%

32%

3%

48%

24%

25%

3%

51%

20%

26%

3%

Traditional car manufacturer

Existing technology company

A new company that specializes in self-driving vehicles

Others

2019

2018

2017

Type of company consumers trust the most to bring fully self-driving technology to market

Consumer trust in traditional OEs is declining while specialists and existing technology companies gain ground

Speaking of trust, consumer faith appears to be shifting

Sample size: n= 1,773 [2019], n= 1,759 [2018], n= 1,743 [2017]

Q10: Which of the following type of company would you trust the most to bring fully autonomous (self-driving) vehicle technology to the market?

Germany


No oversight; 6%

Some oversight;

27%

Significant

oversight; 59%

Don’t know; 8%

Expected level of government oversight (% of consumers)

Among those that want government oversight, the consensus appears to point to a desire for significant involvement to set standards

Majority of consumers want a lot of regulatory oversight for AVs


Q7: To what extent do you think government should be involved in the development and use of autonomous vehicles by providing oversight and standards?

Germany


7%

3%

37%

53%

10%

8%

30%

52%

8%

6%

19%

67%

Don’t know

No oversight

Some oversight

Significant oversight

Pre/Boomers

Gen X

Gen Y/Z

Expected level of government oversight (% of consumers)

Younger consumers are more moderate when it comes to the amount of government oversight desired regarding AVs

Older consumers leading the charge for regulatory oversight

Sample sizes - [Pre/boomers, N= 820; Gen X, N= 373; Gen Y/Z, N= 580]

Q7: To what extent do you think government should be involved in the development and use of autonomous vehicles by providing oversight and standards?

Germany


Percentage of consumers that have experienced an autonomous vehicle

93%7%

No Yes

However, half of the consumers who haven’t experienced an AV said they are at least somewhat interested in giving it a try

Very few consumers have experienced an AV first-hand


Q5a. To what extent are you interested in riding in a fully autonomous vehicle?

Percentage of consumers who are interested in riding in a fully

autonomous vehicle

18%

13%

15%

28%

26%

Not at all

interested

Not very

interested

Neutral

Somewhat

interested

Very interested


Q5. Have you had the opportunity to ride in a fully autonomous vehicle as part of a demonstration or pilot program?

Germany

14

What do consumers think about connected vehicles?


64%

35%

67%

28%

With my vehicle connected via wireless internet, I fearsomeone hacking into my car and risking my personal

safety

As vehicles become more connected via wirelessinternet, they are more beneficial

2019

2018

Percentage of people that think more connectivity means more benefit is also directionally positive on a year-over-year basis

Consumers slightly less concerned with vehicle hacking YoY

Percentage of consumers who agree that…



Note: Percentage of respondents who strongly agreed or agreed have been added together

Germany


Sample size: n =1,207

Q18. In general, what kind of technology interface would you prefer in your vehicle?

45%

84%

55%

16%

Passenger

Driver

Built-In (Factory Accessory) Brought-In (Smartphone Compatibility)

Germany

Strong majority of drivers prefer “built-in” technology

Although drivers have a clear preference, passengers prefer “brought-in” technology which may have implications on AV contenting strategies

Preferred type of technology interface by type of vehicle occupant


However, passengers prefer to have brought-in capabilities

Across generations, drivers prefer ‘built-in” technology

87%

48%

81%

43%

81%

42%

13%

52%

19%

57%

19%

58%

Driver Passenger Driver Passenger Driver Passenger

Built-In (Factory Accessory) Brought-In (Smartphone Compatibility)

Pre/Boomers Gen X Gen Y/Z

Q18. In general, what kind of technology interface would you prefer in your vehicle?

Sample sizes - [Pre/boomers, N= 538; Gen X, N= 267; Gen Y/Z, N= 402] Germany



Q19. How important is it to have the same technology interface across multiple vehicles in your household?

How important is having the same technology interface across multiple vehicles?

16%

22%

30%

12%

14%

6%

Very important

Somewhat important

Neutral

Not really important

Not important at all

Not applicable

Having the same interface across multiple vehicles is important

38% of consumers think it is at least somewhat important to have the same technology interface across multiple vehicles

Germany


More than two-thirds of consumers are interested in benefits such as traffic updates, safer travel routes, and collisions detection

Consumers are most interested in traffic updates


Q21: How interested are you in the following benefits of a connected vehicle if it meant sharing either your own personal data or the data generated by the operation of your vehicle?

Germany

Consumer opinions on benefits of connected vehicles

10%

13%

12%

15%

16%

17%

20%

24%

26%

29%

37%

17%

20%

21%

21%

21%

23%

27%

27%

31%

28%

29%

73%

67%

67%

64%

63%

60%

53%

49%

43%

43%

34%

Updates regarding traffic congestion and suggested alternate

routes

Suggestions regarding safer routes

Updates to improve road safety and prevent potential collisions

Maintenance updates and vehicle health reporting

Access to nearby parking (i.e., availability, booking, and

payment)

Over-the-air vehicle software updates

Customized suggestions regarding ways to minimize service

expenses

Maintenance cost forecasts based on your driving habits

Customized/optimized vehicle insurance plan

Receiving a discount for access to a Wi-Fi connection in your

vehicle

Special offers regarding non-automotive products and services

related to your journey or destination

Not at all interested/not very interested Neutral Somewhat/Very interested

Note: Percentage of respondents who are somewhat or very interested have been added together



Q22. As vehicles become more and more connected to the internet, how concerned would you be if the following types of data were shared with your vehicle manufacturer, dealer, insurance company and/or other third parties?

19%

20%

17%

27%

45%

21%

25%

28%

25%

28%

60%

55%

55%

48%

27%

Biometric data collected by sensors in the cockpit (e.g.,

your heart rate)

Data related to vehicle location (e.g., historic and real-

time)

Data related to the use of connected services (e.g.,

smartphone apps)

Data related to driving behavior (e.g., braking,

acceleration, speed)

Sensor data related to vehicle status (e.g., brake fluid

level)

Not at all concerned/Not very concerned Neutral Somewhat concerned/Very concerned

Consumer opinions on futuristic scenarios

Germany

More than half of consumers are concerned if data related to biometrics, apps, and vehicle location is collected and shared

Consumers concerned if personal data is collected by the car


At the same time, 30% percent of consumers said they do not trust anyone in managing the data that is generated in a connected vehicle

Consumers trust OEMs the most in managing collected data


Q23. In a scenario where you owned a connected vehicle, which of the following entities would you trust the most to manage the data being generated and shared?

31%

15%

9%

6%

4%

3%

2%

0%

30%

Car manufacturer

Government agency

Vehicle dealer

Insurance company

Cloud service provider

Cellular service provider

Financial service provider

Other

None of the above

Consumer opinions on whom they trust the most to manage data generated/collected by their vehicle

Germany


Consumers are fine with a vehicle automatically taking control in case of driver drowsiness/distractions, poor health, and high alcohol level

Consumers fine to handover vehicle control in some situations


Q24: As vehicle interiors are equipped with more connected sensors and/or autonomous driving technology, how interested are you in each of the following?

Consumer opinions on benefits of connected vehicles

Germany

16%

21%

31%

30%

31%

33%

40%

20%

25%

23%

26%

27%

29%

28%

64%

54%

46%

44%

42%

38%

32%

Driver drowsiness and/or distraction and automatically take

control of the vehicle to prevent an accident

Imminent health events and automatically take control of

the vehicle while contacting emergency response services

with your location and condition

The driver’s blood alcohol level and automatically disable

the vehicle to prevent its operation

The occupant’s biometric signature verifying their identity

and granting permission to operate the vehicle

The occupant’s biometric signature and automatically adjust

seat, mirror, and infotainment settings

Occupant stress levels and automatically adjust the

temperature, ambient lighting and audio settings to help

reduce anxiety

Pre-existing health conditions and communicate a

monitoring report to the occupant’s health care professional

Not at all interested/not very interested Neutral Somewhat/Very interested


39% 40% 43% 44% 45% 46%

52% 53% 49% 49% 48% 47%

9% 7% 8% 7% 7% 7%

Sensors in the

vehicle’s cockpit to

detect and act on

health and wellness

issues

Communication

technology to

optimize traffic flow

Ability for your

vehicle to

communicate with

other vehicles and

road infrastructure

to improve safety

Automatically find

and pay for parking

Ability for the

vehicle to self-

diagnose problems

and schedule

service

appointments

Ability to connect

to the internet to

facilitate

infotainment and

personal

communication

activities

I wouldn’t pay any more Up to £750 £750 or more

Consumers’ willingness to pay for various connected technologies


% o

f consum

ers

But, there is a significant number of people that indicate they will not pay any more to gain access to advanced connectivity features

Majority of consumers willing to pay for connected technologies

Q25: How much more would you be willing to pay for a vehicle that had the following connectivity technologies?

Germany


How would consumers prefer to pay for additional connectivity technologies?

52% of consumers are ready to make an upfront payment for connectivity technologies

Vehicle buyers prefer to pay for added tech features up front

Sample size: n= 886

Q25a: How would you most prefer to pay for additional connectivity technologies?

Germany

Up front as

part of the vehicle

purchase price; 52%Charged on a

per use basis; 33%

As part of a

monthly service to which I

subscribe;

15%

25

What do consumers think about multi-modal mobility?


59%

23%

9%

9%

Never

Occasionally

A couple of times a week

Every day

How often do consumers work from home?

An effective, efficient transportation system remains a vital part of everyday life for most people

Majority of people are still not able to telecommute…


Q34: How often do you work from home?

Germany


68%

15%

6%

11%

58%

23%

9%

10%

47%

33%

14%

6%

Never

Occasionally

A couple of times a week

Every day


How often do consumers work from home?

Perhaps an early sign that transportation systems may need to adapt to changing work habits going forward

…but, younger consumers may be starting to buck the trend


Q34: How often do you work from home?

Germany


45%

20%

20%

12%

2%

1%

Getting to your destination as quickly as possible

Spending the least amount of money to get where you’re going

Your safety while traveling

Your level of comfort while traveling

Engaging in various activities during the journey

(e.g., sending e-mails, studying)

Other

What is the most important aspect of mobility?

Apart from reaching a destination quickly, consumers also consider safety and least expensive travel option to be an important aspect

Minimum travel time is the most important aspect of mobility


Q35: What is the most important aspect of mobility?

Germany


Consumers prefer to walk, use their own vehicle, or bicycle (including urban bike sharing program) to satisfy their transportation needs

Traditional transportation types still the most preferred


Q26: Please select how often you currently use each transportation method.

Frequency of transportation use by type

Germany

Top 3 transportation types

Daily Weekly Monthly Occasionally Never

My Own Vehicle (4-wheeler) 47% 26% 3% 4% 20%

Car Share 1% 3% 4% 10% 82%

Ride Hail 1% 3% 4% 9% 83%

Rental Car 1% 3% 3% 30% 63%

Taxi 1% 4% 7% 53% 35%

Carpool/minibus/micro-transit 1% 4% 4% 19% 72%

Commuter train 3% 5% 6% 20% 66%

Light rail/tram 9% 16% 10% 32% 33%

Subway/metro 8% 12% 11% 29% 40%

City bus 10% 18% 11% 34% 27%

Rapid transit bus 2% 5% 6% 24% 63%

Bicycle (including urban bike sharing programs) 13% 22% 11% 17% 37%

Motorcycle/scooter/moped 2% 6% 5% 6% 81%

Water-based ferry/sea taxi 1% 2% 3% 20% 74%

Walk 61% 18% 5% 10% 6%


New mobility models not expected to cause significant disruption over the next three years as consumers apparently satisfied with status quo

Prevailing expectation is usage pattern will remain unchanged


Q27: How often do you expect to use each of the following transportation methods in 3 years’ time?

Consumer intention regarding transportation type usage in 3 years

Germany

Top 3 transportation types

Daily Weekly Monthly Occasionally NeverDon’t know

My Own Vehicle (4-wheeler) 46% 26% 3% 5% 13% 7%

Car Share 1% 4% 4% 12% 56% 23%

Ride Hail 1% 2% 4% 13% 59% 21%

Rental Car 1% 2% 4% 32% 42% 19%

Taxi 1% 3% 7% 52% 23% 14%

Carpool/minibus/micro-transit 1% 3% 4% 20% 51% 21%

Commuter train 3% 5% 6% 21% 47% 18%

Light rail/tram 9% 15% 9% 31% 24% 12%

Subway/metro 8% 13% 9% 28% 28% 14%

City bus 9% 17% 11% 34% 19% 10%

Rapid transit bus 2% 5% 6% 23% 42% 22%

Bicycle 16% 22% 8% 16% 26% 12%

Motorcycle/scooter/moped 2% 6% 5% 8% 56% 23%

Water-based ferry/sea taxi 1% 3% 3% 17% 51% 25%

Walk 58% 17% 5% 9% 6% 5%


% of consumers who use multiple modes of transportation in the same trip

Never25%

Rarely (i.e., only as needed)55%

At least once a week

20%

Majority of people rarely use multiple modes of transportation in the same trip – 1 in 4 consumers always use just one type per trip

Only 20% of people take multi-mode trips on a weekly basis


Q29. How often do you use multiple modes of transportation in the same trip (e.g., a trip using a subway, commuter train and your own vehicle)?

Germany


New mobility models (e.g., car share, ride hail) face some challenges in perception of safety, ease of use, and reliability

Personal ownership still scores high in several categories


Q28: Using each of the following sliding scales, please indicate how you would describe the following transportation types

Consumers’ view regarding different transportation types

Germany

Transportation Type Cost SafetyEase

of useEnvironmental

friendlinessReliability

My own vehicle (4-wheeler) 40.8 70.3 68.4 45.2 76.1

Car share 52.7 52.5 42.8 55.4 51.6

Ride hail 59.8 47.8 46.4 57.4 49.6

Taxi 23.3 68.4 66.4 42.5 67.7

Carpool/minibus/micro-transit 61.7 52.3 49.9 57.7 52.8

Public transportation (e.g., train, subway, bus)

50.8 67.1 60.8 67.1 55.5


However, it lags on other critical dimensions of transportation, particularly cleanliness and congestion

Public transportation scores the highest on safety


Q31: On a scale of 1 to 5 where 1 is very poor and 5 is outstanding, please rate the public/mass transit system (e.g., subways, buses, etc.) where you live in each of the following dimensions.

Consumers rating of public/mass transit system on a scale of 1-5

Germany

3,8

3,5

3,4

3,4

3,3

3,3

3,3

3,2

3,2

3,1

2,9

Safety

Coverage

Integration (e.g., payments,timetables)

User friendliness

Affordability

Accessibility (e.g., disabled individuals)

Reliability

Versatility (e.g., number of mobilityoptions)

Timeliness

Cleanliness

Congestion (e.g., number of people)


Percentage of consumers interested in using a car-pooling service

Consumers are not interested in these services as they are concerned about sharing a small space with strangers

Majority of consumers are not interested in car-pooling services


Q30a. What is the main reason you are not interested in using a car-pooling service (e.g., minibus, micro-transit) in which multiple passengers travel to different destinations in the same vehicle?

Main reason consumers’ are not interested in using a car-pooling service

12%

12%

25%

51%

I would be

concerned for my

personal safety

Other

I think it would

take too long

I don’t like the idea of sharing a

small space with strangers

Sample size: n=964

Q30. To what extent are you interested in using a car-pooling service (e.g., minibus or micro-transit service) in which multiple passengers travel to different destinations in the same vehicle?

Germany

Not at all interested/

Not very interested,

54%

Neutral; 25%

Somewhat/ Very

interested, 21%


Percentage of consumers interested in using a car-pooling service

Though younger consumers are relatively more interested than older generations, overall acceptance remains fairly low

Interest in car-pooling services varies among generations

Germany

29%

32%

39%

20%

27%

53%

16%

19%

65%

Somewhat/Very

interested

Neutral

NotInterested



Q30. To what extent are you interested in using a car-pooling service (e.g., minibus or micro-transit service) in which multiple passengers travel to different destinations in the same vehicle?


Percent of people using ride-hail regularly has dropped

73%80%

20%

18%

7%2%

Never Rarely 1+ per week

Business travel;

26%

Personal travel;

74%

Q36. How often do you currently use ride-hailing services?


Q36a. What percent of your ride-hailing trips are for business versus personal reasons?

Sample size: n=360

Frequency of ride-hailing usage

Purpose of ride-hailing (2019)

Also, there has been a significant decrease in the number of people who use the service on an occasional basis

Germany

2017 2019

21%

79

%

2017


27%

19%

18%

17%

13%

4%

2%

Less costly than owning/driving a car

(payments/ maintenance)

Better for the environment

Ability to multitask (e.g. text/check email/watch

a video) in vehicle

No need to find or pay for parking

No worries about alcohol consumption

No worries about navigating /getting lost

Other

Most important benefit of using a ride-haling service

Lower overall cost than owning a car and good for environment are seen as the most important benefits

Consumers see multiple benefits of ride-hailing services

Sample size: n= 360

Q36b: What is the most important benefit of using a ride-haling service?

Germany


It has remained constant since 2017 when 30% of consumers wondered whether they need to own a vehicle going forward

A third of consumers may give up vehicle ownership

30%

31%

42%

43%

28%

26%

2017

2019

Yes No Don't Know

Percentage of consumers who question the need to own a vehiclein the future due to use of ride-hailing services

Q36c. Does your use of ride-hailing services make you question whether you need to own a vehicle going forward?

Sample size: n=360 Germany


Q36c. Does your use of ride-hailing services make you question whether you need to own a vehicle going forward?


But, they are more willing to entertain the idea of leaving car ownership behind when compared to their older counterparts

Germany

17%

31%

35%

45%

41%

43%

Pre/Boomers

Gen X

Gen Y/Z

No Yes

Percentage of consumers who question the need to own a vehiclein the future due to use of ride-hailing services

Younger consumers split on car ownership going forward


8%

7%

36%

36%

13%

27%

19%

33%

18%

3%

Sample size: n =1,773

Q37. If you were to downsize the number of vehicles in your household as a result of increased mobility options, how likely would you be to consider acquiring a model that offers more luxury and/or utility as your next vehicle?

More utilityMore luxury

Germany

People want utility vs. luxury when downsizing number of cars

49% of consumers said they would consider a model that offers more utility compared to 21% that would likely favour more luxury

21% 49%Very likely

Somewhat likely

Neutral

Not very likely

Not at all likely



Q38. How interested are you in participating in the following activities?

80%

76%

67%

67%

11%

15%

21%

18%

9%

9%

12%

15%

Renting out your personal vehicle

Becoming a driver for a ride hailing service (e.g., Uber,

Lyft, DiDi)

Renting out part of your driveway to park a vehicle

Becoming a member of a carpooling service

Not at all interested/Not very interested Neutral Somewhat interested/Very interested

How interested are consumers in the following scenarios?

Germany

Despite being grossly underutilized, the concept of renting out a personal vehicle has yet to catch on amongst the general population

Majority of people not interested in new ways to make money

Note: Percentage of respondents who are very interested or somewhat interested have been added together



Q39. How interested are you in each of the following scenarios?

52%

53%

53%

56%

56%

61%

25%

25%

25%

24%

25%

23%

23%

22%

22%

20%

19%

17%

An app to plan/schedule/monitor/pay for a trip using

multiple transportation modes

Subscription to a brand where you could select between

multiple vehicles

Subscription service that allowed unlimited ride hailing

for a set fee

Ride hailing service that enabled multiple destinations in

a single trip

Subscription to a third party where you could select

between different brands

Joint ownership of a vehicle with family, friends or

neighbors

Not at all interested/Not very interested Neutral Somewhat interested/Very interested

Level of interest in the following scenarios

Germany

However, interest in forward-looking mobility scenarios/tools is so far limited as half of consumers just don’t see the need…yet

Majority of interest lies in a fully integrated “mobility app”

Note: Percentage of respondents who are very interested or somewhat interested have been added together

43

Looking forward to a consumer’s next vehicle….


30%

19%

18%

17%

10%

1%

0%

5%

Sedan (4 Door)

Coupe (2 door) / Hatchback

Sport Utility (SUV)

Wagon / Estate

Van / Minivan

Pick-up Truck

Motorcycle

Other

% of consumers considering a particular vehicle type


Q41. What type of vehicle are you planning to acquire next?

Germany

There’s no doubt that more people are buying SUVs, but the demise of the passenger car may be a bit overstated

Half of consumers still intending to buy a car (not an SUV)!


Intention to remain with traditional ICE engines is starting to give way to electric powertrain technology as interest in hybrids is growing

Consumer preference for engine type is shifting

Sample size: n= 1,273 [2019], n= 1,287 [2018]

Q45. What type of engine would you prefer in your next vehicle?

63%

26%

6%

5%

66%

23%

7%

4%

72%

19%

5%

4%

Gasoline/Diesel (ICE)

Hybrid electric (HEV)

All battery-powered electric (BEV)

Other

2019

2018

2017

What type of engine do consumers want in their next vehicle?

Note: ‘Other” category in 2019 data includes ethanol, CNG, and fuel cell

Germany


But, there has been some movement since last year as the percentage of people that are “very interested” starts to accelerate


Q46. If you had the option to acquire your next vehicle directly from the manufacturer (via online process), how interested would you be?

How interested are consumers in by-passing the dealer?

22%

34%

27%

10%

7%

Very interested

Somewhat interested

Neutral

Not very interested

Not at all interested

Germany

Consumers still on the fence about buying direct from an OEM

15%

32%

28%

15%

10%20182019

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2019 Deloitte Global Automotive Consumer Study · 2019 Deloitte Global Automotive Consumer Study...

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