2019 PROGRAMME

Updated: September 15, 2019

9:00-10:30 PRE-EVENT REGISTRATION / WELCOME BREAKFAST & COFFEE

Time Grand Ballroom

10:30-10:45Opening Remarks Day 1

Jasper Donat, CEO, Branded Ltd

10:45-11:15

ATM 2019 Official Opening Panel

ATM 2019 opens with entertainment industry experts from Music, Sports, Gaming, Digital and Marketing sharing their view on what Access All Areas means to them

Wengie Ayche, Recording Artist / YouTube Personality, @Wengie | Sara Bollwinkel, Agent, Paradigm Agency | Michael Denmark, CEO, Great Entertainment GroupMehul Kapadia, Global Head of Marketing, Tata Communications | David Porter, Vice President, Global Media, Unilever | Lee Trink, Chief Executive Officer, FaZe Clan

Moderator: Jasper Donat, CEO, Branded

Time Grand Ballroom Time Garden Pavilion Time Pioneer DJ Room / Millenia 1

11:15-12:00

Publishing & Technology Keynote

Willard Ahdritz, Founder & CEO, Kobalt

Interviewed by: Rob Schwartz, Asia Bureau Chief, Billboard Magazine

11:20-11:50

Gaming Keynote: Can Esports be Simplified?

Jason Xu, CEO, Battlefy

Interviewed by: Nicholas Khoo, Chairman, SCOGA

13:00-15:00

12:00-12:30

The True Value of K-Pop

Chris Lee, Board of Directors/A&R Executive, SM Entertainment

Interviewed by: YeonJeong Kim, Head of Global KPOP Partnerships, Twitter

11:50-12:35

Engaging Gamers in Numbers

Adam Firth, Chief Commercial Officer, Sports Hub SingaporeMari Takahashi, Co-Founder, Smosh Games

Jason Xu, CEO, Battlefy

Moderator: Raiford Cockfield III, CEO / Co-Founder, yup.gg

12:30-13:20 LUNCH

13:20-13:30 MML Artist: Totemo (IL)

13:30-14:00In conversation with: Janice Lee, Managing Director, PCCW Media

Interviewed by: Rob Gilby, CEO, Blue Hat Ventures13:30-14:00

Sync Matters Keynote: Getting In Sync With Japan

Jonny Thompson, Director - International, Nichion

Interviewed by: Mark Frieser, CEO, Sync Summit

14:00-14:20

Behind the Screens Presentation China Matters: Video Streaming Opportunities in the

Largest Online Video Market

Presentation: Seunghae Ahn, Vice General Manager, Baidu HaoKan Video14:00-14:30

Localising Your Music: Harnessing Data to Create Global Collabs

Wengie Ayche, Recording Artist / YouTube Personality, @WengieDanny Lee, Founder, Chief Agent, Asian Agent

Moderator: Mark Frieser, CEO, Sync Summit

14:20-15:00

Looking North: Era Defining Adoption of Video Streaming in North Asia

Seunghae Ahn, Vice General Manager, Baidu HaoKan VideoIvan Codina, Managing Director (SEA, Japan, S. Korea & Australia), LaLiga Singapore

Ivy Wong, CEO, VS Media

Moderator: Rob Gilby, CEO & Founder, Blue Hat Ventures

14:30-15:00

Like a Boss

Steven Lam, Managing Director, Hugo Boss, S.E. Asia

Interviewed by: Jasper Donat, CEO, Branded

2019 DRAFT PROGRAMME – DAY 1 – MONDAY, SEPTEMBER 16

* Please note that this draft programme is subject to change at the discretion of the organiser. Page 1

Time Grand Ballroom Time Pioneer DJ Room / Millenia 1

15:00-15:20 AFTERNOON TEA

15:30-18:00

15:20-15:30 MML Artist: QuESt (PH)

15:30-16:00 Tencent Music Entertainment CTS Strategy Launch: Accelerating Transformation of the Music Industry

Cussion Pang, CEO, Tencent Music Entertainment

Interviewed by: Jasper Donat, CEO, Branded

Time Grand Ballroom Time Garden Pavilion

16:00-17:00

The New Content Landscape: Where Internet Players, Content Aggregators & Content Providers Compete, Collaborate & Co-exist

Xiao Chen, Vice President, iQIYIDenis Ladegaillerie, CEO, Believe Digital

Terence Leong, Co-founder, KKFARM Co. LtdDanny Tuan, New Media Director, Rock Records Co. Ltd.

Moderator: TC Pan, VP of Tencent Music Entertainment Group, Content Co-op & Rights Management

16:15-17:15

The Festivalisation of Entertainment

Kinny Barlow, Head of Partnership, Magnetic Asia /Clockenflap Music & Arts FestivalJames Dick, SVP, Marketing Partnerships Asia, Live Nation EntertainmentSrinivvasan G., Group Head - Marketing and Strategy, Reliance Industries

Scarlett Li, CEO, Zebra Media Josh Myers, Director of Projects, Great Entertainment Group

Moderator: Jason Fielding, SVP, Managing Director, Australia, Endeavor Global Marketing

17:00-17:30Lining up the dots : Music streaming in Japan

Misaki Iki, Business Producer, LINE MUSIC CorporationKaori Izuha, Head of Contents Management, LINE MUSIC Corporation

17:15-18:00

Breaking Through: Indies Finding Success in Asia

Jon Chua JX, Founder, Zendyll Records / The Sam WillowsSylvain Delange, Director APAC-LATAM, Believe

Patrick Moxey, Founder & President, Ultra RecordsAdrian Pope, Chief Digital Officer, PIASGhazi Shami, Founder and CEO, Empire

Moderator: Peter Coquillard, Manager, Milk & Honey

18:00-20:00 Pool Party @ The Ritz-Carlton Millenia / VIP or Invitation Only

19:00-LATE

* Please note that this draft programme is subject to change at the discretion of the organiser. Page 2

2019 DRAFT PROGRAMME – DAY 1 – MONDAY, SEPTEMBER 16

8:30-9:30 REGISTRATION & WELCOME TEA & COFFEE

Time Grand Ballroom

9:30-9:45Opening Remarks Day 2

Jasper Donat, CEO, Branded Ltd

Time Grand Ballroom Time Garden Pavilion Time Pioneer DJ Room / Millenia 1

9:45-10:15

In conversation with:

Philippe Le Floc’h, Chief Commercial Officer, FIFA

Interviewed by: Jason de la Peña, Presenter, Fox Sports

9:45-10:00Everyone Can Music

Bill Vo, CEO & Co-Founder, Amanotes

11:00-12:00

Entertainment Law in the Digital Age

Priyanka Khimani, Founder & Lead Partner, Anand & Anand & KhimaniEd Shapiro, Partner, Reed Smith LLP

David Vodicka, Partner, Media Arts LawyersTakuya Yamazaki, Attorney At Law, Field-R Law Offices

Moderator: Jeff Liebenson, Principal, Liebenson Law

10:00-10:45

Globalisation of Music and What that Means for Artists in Asia

Helena Kosinski, Vice President - Global, Nielsen MusicLaura Nakhla, Head of Synchronisation, Asia, Warner Music

Esther Nguyen, CEO, POPS WorldwidePaul Smith, Global Head of International Licensing, Spotify

Colleen Theis, Chief Operating Officer, The Orchard

Moderator: Dan Rosen, CEO, ARIA

10:15-10:45

“Who’s That Team They Call The Arsenal?”

Vinai Venkatesham, Managing Director, Arsenal FC

Interviewed by: Jason de la Peña, Presenter, Fox Sports

10:45-11:30

LIFTING ALL BOATS: US Music Industry Growth is Bringing

Opportunities to Asian Artists (and vice versa)

Mitch Glazier, Chairman & CEO, RIAAMichael Huppe, President & CEO, SoundExchange

Moderator: Jenny Wong, Regional Director, IFPI Asian Regional Office

10:45-11:15

LaLiga: The Journey to Internationalise

Javier Tebas Medrano, President, LaLiga

Interviewed by: Maurizio Barbieri, Head of Sports Partnerships, Southeast Asia & Greater China, Twitter

11:30-12:00

Building a Live Career:The Story of Breaking Billie Eilish

Sara Bollwinkel, Agent, Paradigm Agency

Interviewed by: Rob Schwartz, Asia Bureau Chief, Billboard Magazine11:30-12:00 MORNING COFFEE

2019 DRAFT PROGRAMME – DAY 2 – TUESDAY, SEPTEMBER 17

Page 3* Please note that this draft programme is subject to change at the discretion of the organiser.

Time Grand Ballroom Time Garden Pavilion Time Pioneer DJ Room / Millenia 1

12:00-12:50

Strategy For Success: How Universal Music Group’s New Regional and Global Strategies Will Impact Southeast Asia and Beyond

Adam Granite, Executive Vice President, Market Development, Universal Music Group12:00-12:45

Data at the Heart of Engagement

John Dykes, Presenter/Commentator, Fox Sports AsiaDavid Lampitt, Managing Director, Sports Partnerships, Sportradar Group

Owen Leed, Commercial & Communications Director, Badminton World FederationChris Tran, Regional Manager, Riot Games

Moderator: James Miner, CEO, MinerLabs & Video Assure

13:00-14:30

"By Invitation Only“

Meet the Artists Lunch

Myrne (Singapore)Panta.Q (China)

Dipha Barus (Indonesia)12:50-13:30

Technology Empowers Music to Create Infinite Possibilities

Dennis Hau, Group Vice President, Tencent Music Entertainment GroupTerry Zhao, General Manager of Sales, Marketing and Business Development, Baidu Smart

Living GroupLei Zhang, Vice President, Digital Cockpit & Software Development, NIO Co., Ltd.

Ray Zhuo, General Manager, Consumer SloT BU, Lenovo GroupKennex Tse, Senior Director, Retail Sales and Channel Marketing, Shure Asia Limited

Moderator: Simon Lui, Director of Audio Research and Development Center, QQ Music BU, Tencent Music Entertainment Group

12:45-13:45

Sports Sponsorship - Beyond The Game

One-on-One: Mehul Kapadia, Global Head of Marketing, Tata Communications

Sabrina Chan, Marketing Director, Asia-Pacifc, MoneyGram InternationalMehul Kapadia, Global Head of Marketing, Tata Communications

Kuni Morimura, President & CEO, Dentsu Sports Asia Patrick Murphy, CEO, DDMC Fortis

Kimberly Nelson, Marketing Operations Director, APAC, JLL

Moderator: Giles Morgan, Consultant

13:30-14:20 LUNCH

14:20-14:30 Artist: Valentina Ploy (TH)

14:30-15:15

A Winning Combination: The Forces Driving YouTube's Music Strategy

Vivien Lewit, Global Head of Artist Services, YouTube and Google Play MusicChristophe Muller, Director, Music Licensing, YouTube

Interviewed by: Ralph Simon, Chief Executive, Mobilium Global

14:30-15:15

Behind the Screens

Access All Content

Jennifer Batty, Chief Content Officer, HOOQJil Bausa-Go, VP - Portfolio & Partner Management, Content Business Group,

Globe TelecomEdy Sulistyo, CEO, GOJEK Entertainment

Moderator: Andrew Stott, Consultant

15:10-16:00

Neat and Clean – Making Your Data Pay

Caroline Chow, Director, WOW Music LimitedJacqui Louez Schoorl, CEO & Co-Founder, Jaxsta

Kenney Shiu, Managing Director, BMG Rights Management (Hong Kong)

Sami Valkonen, Director of International, PRS for Music

Moderator: David Loiterton, Senior Product Strategy, Gracenote

2019 DRAFT PROGRAMME – DAY 2 – TUESDAY, SEPTEMBER 17

Page 4* Please note that this draft programme is subject to change at the discretion of the organiser.

Time Grand Ballroom Time Garden Pavilion Time Pioneer DJ Room / Millenia 1 Millenia 2

15:15-15:35

Gaming Keynote: Crazy Rich Gamers: The 100 Million Dollars Club

Mike Milanov, COO, Team Liquid Kevin Lin, Co-Founder, Twitch

15:15-15:30Enabling Digital Entities

Atul Madan, COO Digital Services, Comviva

16:00-17:00

A New Direction: India’s Newest Consumer Stars

Prashan Agarwal, CEO, GaanaTarsame Mittal, Founder, TM Talent Management

Hari Nair, Head - Digital Music, ByteDanceGurpreet Singh, COO & Co-Founder, One Digital

EntertainmentVinit Thakkar, Senior Vice President - India & South

Asia, Universal Music

Moderator: Mandar Thakur, COO, Times Music

14:30-17:00

Music Listening Sessions

Mentors:

Tricia Arnold, VP of Global Sales & Label Management, The Orchard

Rob McDermott, CEO, Mad Mac Entertainment

Simon Moor, Managing Director APAC, Kobalt Music

Patrick Moxey, Founder & President, Ultra Records

Simon Wheeler, Director of Commercial Strategy, Beggars Group

15:35-15:55

Gaming Keynote: Crazy Rich Gamers: The 100 Million Dollars Club

Lee Trink, Chief Executive Officer, FaZe Clan

15:30-16:10

Video Content When One Size Doesn’t Fit All

Anurag Dahiya, Head of Content & Ad Sales, SingtelSaurabh Doshi, Director Entertainment Partnerships, Facebook

Paras Sharma, Senior Vice President & General Manager (SEA) and Head of Digital Media (Asia), Viacom International Media Networks

Moderator: James Miner, CEO, MinerLabs & Video Assure

15:55-16:30

Crazy Rich Gamers: The 100 Million Dollars Club

Kevin Lin, Co-Founder, TwitchMike Milanov, COO, Team Liquid

Lee Trink, Chief Executive Officer, FaZe Clan

Moderator: Susie Kim, Veteran Esports Personality 16:00-16:30 AFTERNOON TEA

16:30-17:00

Asia Promoter Keynote

Adam Wilkes, President & CEO, AEG Asia

Interviewed by: Ralph Simon, Chief Executive, Mobilium Global

16:30-17:15

Esports Sponsorships

Eric Wei, VP, Category Marketing Greater China, NikeNicole LaPointe Jameson, CEO, Evil Geniuses

Yoshi Nakano, Business Content Producer, Dentsu Inc.Akshat Rathee, MD, Nodwin Gaming (ESL India)

Sameer Tupaki, Head of Gaming & eSports, Asia & Japan, Intel Corporation

Moderator: Walker Jacobs, Chief Revenue Officer, Twitch

17:00-18:00

Sync, Licensing, Collaboration and Editing

Technology – How it’s Transforming Your Business

Hazel Savage, CEO & Co-Founder, MusiioMore speakers to be announced …

Moderator: Mark Frieser, CEO, Sync Summit17:00-18:00

From Strength to Strength: Asia Streaming Update

Charles Caldas, CEO, Merlin BVAli Sachedina, Vice President - General Counsel & Business

Affairs, JioSaavnRene Fasco, Director, Japan, Amazon Music

Chee Meng Tan, Head of Artist & Label Marketing, Spotify

Moderator: Gregor Pryor, Partner, Reed Smith

17:15-18:00

The Future of Gaming

Arthur Chow, CEO, 6wavesSimon Davis, CEO, Mighty Bear Games

Ron Martin, Strategic Development Manager, Unity TechnologiesLucas Mao, Director of Operations, Moonton GamesRonnie Tan, Managing Director, gumi Asia Pte Ltd

Moderator: Paul Chen, Managing Director, TW, HK, & SE Asia, Activision Blizzard

18:00-20:00 Pool Party @ The Ritz-Carlton Millenia / VIP or Invitation Only

19:00-LATE

2019 DRAFT PROGRAMME – DAY 2 – TUESDAY, SEPTEMBER 17

* Please note that this draft programme is subject to change at the discretion of the organiser. Page 5

8:00-9:15 REGISTRATION & WELCOME TEA & COFFEE

Time Grand Ballroom Time Garden Pavilion Time Millenia 1

9:15-10:15

Masters of Change –The Art of Leading Through Change

Aloysius Arlando, Chief Executive Officer, SingEx HoldingsChristine Fellowes, Managing Director, Networks, APAC, NBCU International

Sarah Martin, CEO, Arts House LimitedAnna Pak, General Manager, Southeast Asia, Discovery Networks Asia-Pacific

Lionel Yeo, CEO Advisor, Grab

Moderator: Helen Soulsby, Managing Partner APAC, SRI

9:30-11:30

Opening Remarks: Steve Ford, VP International Sales, Twitch

Gaming Demystified: Unlocking Brand Growth Opportunities in Video GamingChris Oatey, Associate Director, 2CV Asia

James Redden, Managing Director, 2CV Asia

Non-endemics in EsportsDaniel Choi, Head of APAC Competitive Gaming, Electronic Arts

Chris Oatey, Associate Director, 2CV AsiaAllan Phang, Head of Esports, AirAsia

Eric Wei, VP, Category Marketing Greater China, Nike

Moderator: Michael Patent, Founder, Culture Group Pte Ltd

Team Liquid PresentationMike Milanov, COO, Team Liquid

Endemic Sponsorships in Esports, What's Next?Daniel Chia, Gaming and Esports Marketing Lead - Asia Pacific, HP,

Jamie Lewin, Head of Strategic Partnerships, SEA + Greater China, Riot GamesYoshi Nakano, Business Content Producer, Dentsu Inc.

Sameer Tupaki, Head of Gaming & eSports, Asia & Japan, Intel Corporation

Moderator: Kevin Lin, Co-Founder, Twitch

Closing Remarks: Walker Jacobs, Chief Revenue Officer, Twitch

9:30-10:15

Build or Buy, Mass Participation as a Strategy

Geoff Meyer, Managing Director, IRONMAN Asia

Sam Middlehurst, CEO, Fresh EventsJin Teik Oon, Former CEO, Singapore Sports

HubModerator: Chris Robb, Founder & CEO,

Mass Participation Asia

10:15-11:00

F1: 21st Century Entertainment

David Croft, Sky Sports F1 CommentatorEllie Norman, Director Marketing & Communications, F1Mark Waller, MD Sales & Marketing, McLaren Racing

Moderator: Ben Heyhoe Flint, CEO, ASN

11:00-11:30 MORNING COFFEE 11:00-11:30 MORNING COFFEE

Time Grand Ballroom Time Garden Pavilion Time Millenia 1

11:30-12:15

State of the Union: World Federation of Advertisers President's Address

Raja Rajamannar, Chief Marketing & Communications Officer, President Healthcare, Mastercard

2018 WFA Global CMO of the Year

Interviewed by: Stephan Loerke, CEO, WFA

11:30-12:15

Investment Matters

William Bao Bean, General Partner, SOSV - Chinaccelerator & MOX Michael Cheung, General Partner, Makers Fund

Rajeev Kalambi, Principal, FidelisWorldTak Miyata, Founder & General Partner, Scrum Ventures

Moderator: Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners

12:00-13:00

AI Music Matters

Gunnar Greve, Managing Director, Liquid StateTerence Leong, Co-founder, KKFARM Co. Ltd

TC Pan, VP of Tencent Music Entertainment Group, Founder & CEO, Ultimate MusicAlan Walker, Artist, Liquid State

Moderator: Michael Tseng, Founder & CEO, AmpaiMusic

12:15-13:00

Leading from the Front

Hui Mei Lee, Global Agency Strategy Lead, APJ, HP IncNicole McMillan, Vice President Marketing AMEA, Mars Wrigley Confectionery

Dick van Motman, Global CEO, Creative & Content, Dentsu Aegis NetworkAmerico de Campos Silva, Global Head of Integrated Marketing Communications, Shell

Moderator: David Porter, Vice President, Global Media, Unilever

12:15-13:00

SportsTech Innovation

Shahid Rasool, Founder & CEO, CricingifBen Reynolds, Co-Founder & CEO, Spalk

Nick Goggans, CEO, PumpJack DataworksChristel Quek, Co-Founder, Chief Commercial Officer, BOLT Global

Moderator: Michael Proman, Managing Director, Sports Tech Tokyo

13:00-14:00 LUNCH / The CMO Lunch (By Invitation only)

2019 DRAFT PROGRAMME – DAY 3 – WEDNESDAY, SEPTEMBER 18

* Please note that this draft programme is subject to change at the discretion of the organiser. Page 6

Time Grand Ballroom Time Garden Pavilion

14:00-15:30

EDM Matters: The Stars Come Out for Liquid State

Andy Ng, Tencent Music EntertainmentGunnar Greve, Managing Director, Liquid State

Alan Walker, ArtistR3HAB, Artist

Nicolas Tse, Actor/SingerMISO, Artist

CORSAK, ArtistWUKONG, Artist

14:00-14:45

Selling Sport: The Road to China’s Sports Fan Goes Both Ways

Oscar Hsu, Business Development Director, Anchor, Hupu SportsMarcus Kam, Chief Commercial Officer, Gemdale Sports

Owen Leed, Commercial & Communications Director, Badminton World FederationMatt Pound, Marketing Director, International Table Tennis Federation

Moderator: Unmish Parthasarathi, Founder & Executive Director, Picture Board Partners

14:45-15:30

Data Danger

Claudia Chan, Digital Government Lead, Southeast Asia, SAPLia Sheena, Senior Counsel, Privacy & Data Protection, Mastercard

Adam Wee, Group Chief Marketing Officer, CIMB

Moderator: Catherine Armitage, Global Director, Digital Policy, World Federation of Advertisers

15:30-16:00

Marketing Keynote: Coke, Music and IBX

Pratik Thakar, Asia Director - Integrated Marketing Communications, The Coca-Cola Company

Interviewed by: Jasper Donat, CEO, Branded

15:30-16:00 AFTERNOON TEA

Time Garden Pavilion Time Millenia 1

16:00-16:45

Better Marketing –It's Not Enough To Be Good… We Need To Keep Getting Better

Rahul Bibhuti, Director Marketing, Abbott NutritionArvinder Gujral, Managing Director, Southeast Asia, Twitter Asia Pacific

Moderator: Ranji David, Director, Marketing Services (Asia), WFA

16:00-16:45

Extreme Consumer Centricity

JJ Eastwood, Managing Director of Advertising, CarousellJulian Lai-Hung, CEO/Co-Founder, BlockPunk

Ken Mandel, Regional Head of GrabAds & Brand Insights, GrabDavid Nicholls, CEO, Founder, FlashFomo

Moderator: Susana Tsui, CEO, Media Platforms & Community, Tickled Media (theAsianparent)

16:00-18:00 Locker Room

16:45-17:30

Innovation, Transformation, Revolution: What does the Future of Advertising Look Like?

Shyam Balasubramaniam, Innovation Director, CastrolStuart La Brooy, Marketing Director, Strategic Partnerships, Diageo

Abhishek Rao, Senior Director, MTV, Southeast Asia, and Creative, Asia, Viacom International Media Networks

Moderator: Richard Bleasdale, Managing Director, TSLA

16:45-17:30

Crystal Ballers: Future of Digital Influence

Emily Foster, Global Media Lead, Wavemaker Client Solutions, HKParker Jones, Vice President, Fullscreen

Roxy Sun, Asian Territories Manager/ European Marketing & Sales Manager, EmpireMari Takahashi, Co-Founder, Smosh Games

Moderator: Bernie Cho, President, DFSB Kollective

20:00-LATE TIMBRE X @ THE SUBSTATION LIQUID NIGHTS @ ZOUK NIGHT CLUB (Ticketed Event)

* Please note that this draft programme is subject to change at the discretion of the organiser.

2019 DRAFT PROGRAMME – DAY 3 – WEDNESDAY, SEPTEMBER 18

Page 7

THANK YOU TO ALL OF OUR SPONSORS AND PARTNERS FOR 2019

HELD IN MUSIC MATTERS PRSENTING SPONSOR

SPONSORS

SUPPORTERS

GAMING MATTERS PRESENTING SPONSOR

DIGITAL MATTERS PRSENTING SPONSOR

MARKETING MATTERS PRSENTING SPONSOR

IN SUPPORT OF SPORT PROMOTION

OFFICIAL ENTERTAINMENT PARTNER

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