- 2019 -

MEDIA KIT

Know us. Trust us. Let us solve your business problems.Crain’s Cleveland Business is a full-service communications company – connecting affluent and influential decision makers by providing insights, analysis and opinion needed to navigate Cleveland’s business landscape. We are constantly innovating to solve your business problems – from both inside and outside our newsroom. Our integrated approach - across print, digital, in-person event and custom content platforms - aligns powerful content with a powerful audience.

Our foundation is built upon: • Ruthlessly independent journalism• Subscriber-only services• Client-centric solutions• Live events

THE FINAL WORD ON BUSINESS.THE TRUSTED VOICE.

“Crain’s Cleveland Business creates connections – for our readers, our clients and our event attendees –with the information, products and people they need to know.”

Elizabeth McIntyre,Publisher and Editor,Crain’s Cleveland Business

Sources: Reader’s Study | Adobe Analytics**Publisher’s Own Data | Advantage | 10.22.18 Press Run

REACH AND ENGAGEMENT

Subscribers**

Total subscribers (print + digital) 22.3K

Print

Weekly print circulation 21.9K**

Total print readership 81K

WebsiteAverage monthly unique visitors 199KAverage monthly page views 540KAverage monthly unique mobile visitors 99KAccessing site from mobile device 42%

SocialTwitter followers 27.2KFacebook followers 17.1KLinkedIn followers 10.5K

BRAND AUDIENCE

INCOME & NET WORTH

Averagehousehold income

$279,000

Averagenet worth

$1.6 million

PROFESSIONAL

Top and middlemanagement/professional

86%

Donated to charity

93%

EDUCATION

Graduated from a 4-year college 87%Completed post-graduate work 55%

18-24: 11%25-49: 53%50+: 36%

Male 59%Female 41%

AGE & GENDER

Sources: Signet Readership Study |Media Audit, Summer 2018 Release. As compared to the Cleveland Metro Area.

4.4x more likely to influence banking decisions

4x more likely to influence purchase of office equipment

4.6x more likely to be an opinion leader

3.85x more likely to be a B2B decision maker

DECISION INFLUENCERS

OUR READERS INFLUENCE DECISIONS

Source: Media Audit, Summer 2018 Release. As compared to the Cleveland Metro Area.

VEHICLE SALES & SERVICE• 122% more likely to drive 350+ miles a week• 1.5% more likely to own 3 or more vehicles• 155% more likely to buy a new car/truck/SUV• Over 400% more likely to spend at least $30k on

their next vehicle• 1.7x as likely to own a European

vehicle • 47% more likely to have shopped

for auto parts in in the past 4 weeks

WHEN COMPARED TO THE GENERAL MARKET, CRAIN’S READERS ARE+2x AS LIKELY TO BE…

• A BUSINESS OWNER, PARTNER OR

CORPORATE OFFICER •• A B2B DECISION MAKER •

• AN OPINION LEADER•

BANKING / FINANCE• Over 4x as likely to influence banking decisions• 168% more likely to have liquid

assets over $250K• 2x more likely to have a 401K account

HEALTH CARE / INSURANCE• 1.5x as likely to have had a family member in

Urgent Care in the past 2 years• 1.8x as likely to have health insurance and plan to visit hospital in next 12 months • In the last two years, 86% have visited an Orthopedist; 77% Oncologist; 14% Cardiologist

EDUCATION• 2.6x as likely to be a college grad and a

professional/manager (ages 21-34)• 92% more likely to have one

college degree; while 148% more likely to have an advanced degree

• 1.2x as likely to take college level courses within the next 12 months (age 35+)

TRAVEL • 202% more likely to have

flown domestic 6+ times last year; 229% more likely to have flown foreign

REAL ESTATE• 63% more likely to plan home improvement in

the next 12 months• 4.7x more likely have have spent $5K+ on remodeling• 2x more likely to buy a new home in the next

2 years (currently own) -- 3x for current renters• 5x more likely to have a home valued between $500k-$1M

RECRUITMENT / OFFICE MANAGEMENT• 3.5x more likely to influence office equipment

purchase decisions• 200% more likely to read newspaper

employment ads regularly

ARTS & ENTERTAINMENT• 1.8x more likely to have attended a movie theater in the

last four weeks• In the last four weeks, +2x more likely to have visited bars

or nightclubs• 229% more likely to be a frequent restaurant diner (4+

visits in the past 2 weeks)

LEGAL SERVICES• Almost 3.5x more likely to have used an attorney

in the past 2 years to collect damages

crainscleveland.com

Family Business Forum discussion image

STRATEGY AND RESEARCHMatching your objective with our deep expertise, we can field primary research to fuel insights, innovation, thought leadership, conversations and to deepen relationships with your target.

CONTENT CREATIONOur reporters and multimedia editors are industry pros with experience that includes new organizations like The New York Times, Detroit Free Press, The Detroit News, wsj.com and production studios like Anchor Bay Entertainment.

MULTIMEDIA DISTRIBUTIONOur solutions deploy across multimedia and can be marketed across various channels including print, direct mail, events, social media, business roundtables and online events, across Crain Communications channels and partner channels.

Fresh Approach to Content Marketing – Born out of the NewsroomCrain Content Studio – Cleveland brings our storytelling expertise together with a client’s vision to produce custom solutions that help brands grow their business. From custom stories about companies, board reports and whitepapers, to webinars and event programs positioning thought leaders — the opportunities are limitless — and turnkey for our clients.

R E C E N T W O R K

WEATHERHEAD 100Presented by the Case Western Reserve

University Weatherhead School of

Management and established in 1988, the Weatherhead 100 awards celebrate the spirit

of entrepreneurship and the companies

leading the way in Northeast Ohio. As a partner, Crain Content Studio – Cleveland

produces the print publication to accompany

the awards ceremony. As a bonus, there are additional promotions for nominations and

attendance at the event through Crain’s.

MIDDLE MARKETCrain Content Studio – Cleveland

partners with Buckingham, Doolittle &

Burroughs on the annual MidMarketPerspectives event. The 2018 theme of

the event was developing a client-centric

culture and institutionalizing a customer-based mindset.

ASK THE PROFESSIONAL“For many families, the holiday season is

the perfect time of year to discuss options

for paying it forward through a legacy of gratitude and giving.” So began a custom

supplement based on the benefits of

donor-advised funds, sponsored by The Cleveland Foundation.

TECH MATTERSOEC is the leading automotive technology

provider for OEM distribution networks, enabling

automakers and dealerships around the world to deliver parts and service information quickly and

accurately into the hands of repairers. OEC

partnered with Crain Content Studio – Cleveland to position itself as a technology thought-leader in

print and online.

crainscleveland.com

PRINTFor more than 35 years, in its award winning publication, Crain’s Cleveland Business, has provoked new thinking and action with must-read enterprise reporting and business intelligence.

PRINT

· Award-winning reporting

· Weekly in-depth analysis of health care,nonprofits, economics, sports business, real estate, government and Northeast Ohio

· Annual hallmark features highlighting peopleand organizations making a difference inNortheast Ohio, such as Crain’s Forty Under 40 and Twenty in their 20s

· Regular comprehensive lists and data includingPatents, Breweries, Highest Paid CEOs, and Largest Public Companies

· Annual cornerstone issues including Crain’s Book of Lists, Giving Guide, MBA Guide and Private School Planner

HIGHLIGHTS:CLEVELAND BUSINESS

VOL. 39, NO. 51 DECEMBER 24-31, 2018

FINANCECOMPANY DATAPAYROLL DATAHEALTHCARECIVIC ENGAGEMENTREAL ESTATEPROFESSIONAL SERVICESAND MORE

Illustration for Crain’s by Daniel Zakroczemski

PRINT ADVERTISING OPPORTUNITIES

· Display advertising

· High impact ads, including inserts, partnership inserts, cornerstone, gatefold, half cover wrap, outsert/polybag, strip ad, band ad, belly band and dot whack

· Premium positioning, including inside front cover, inside back cover and back cover

· Section and feature adjacencies

· List and data adjacency

· Sponsored content

· Custom/native advertising

OPPORTUNITIES INCLUDE:

crainscleveland.com

DIGITALcrainscleveland.com is Northeast Ohio’s comprehensivedestination for breaking news, data, information and thetools business influencers need to run their companies.

crainscleveland.com

DIGITAL

· Seamless integration from the print pageto the home page… and beyond

· Breaking news team curates and gives context tobusiness news coverage from every Northeast Ohio newsroom, providing one-stopcomprehensive news coverage

· Industry specific news delivered directly to thesubscriber’s inbox

· Engaging social journalism platform that enablesreaders to join the conversation

HIGHLIGHTS:

CRAIN’S MORNING ROUNDUPA morning roundup of news from around Ohio. Delivered 7 a.m. Monday through Friday.

CRAIN’S AFTERNOON REPORTA daily summary of breaking and relevant stories. Delivered 3 p.m. Monday through Friday.

CRAIN’S BREAKING NEWS ALERTSThis email news alert is sent whenever important local business news breaks in Northeast Ohio. Don't miss the chance to get the biggest news first!

CRAIN’S AKRON BUSINESSDelivered Monday through Friday, provides news and analysis about Akron-area businesses.

CRAIN’S PEOPLE ON THE MOVEA weekly compilation of job changes and boardappointments.

CRAIN’S HEALTH CARE REPORTA weekly report on the health industry in Northeast Ohio. Delivered Mondays.

CRAIN’S SPORTS BUSINESS REPORTGo beyond the scores to get insights on sports and business in Cleveland and Northeast Ohio in this weekly report, delivered each Monday afternoon.

CRAIN’S MIDDLE MARKET REPORTCrain’s Middle Market Report, delivered every other Wednesday, contains news and insights about northern Ohio’s growing base of middle market companies and analyzes trends that affect them.

CRAIN’S SMALL BUSINESSDelivering news and analysis on the trends affecting small companies and the entrepreneurial community.

CRAIN’S MANUFACTURING REPORTThe bi-weekly manufacturing e-newsletter brings readers the latest news and views from Northeast Ohio's manufacturing sector.

CRAIN’S LISTS & DATAA weekly newsletter summarizing Crain’s research,including lists and databases. Delivered Tuesdays.

CRAIN’S AKRON NEWS ALERTThis email news alert is sent whenever important local business news breaks in the Akron area.

EMAIL NEWSLETTERS

CRAIN’S WEEKLYA recap of the most-read stories of the week. Delivered Saturdays.

CRAIN’S REAL ESTATE REPORTCleveland is on the move. The weekly Real Estate Report delivers award-winning reporting and analysis from industry experts.

· High impact, rich media and unique ad units, including homepage takeover, special report takeover, interstitial and pushdown

· Keyword and search targeting

· Targeted advertising for key verticals

· 14 email newsletters

· Custom content

· Custom/native advertising

· Webinars

· Video

· Spintours

· In stream video advertising

OPPORTUNITIES INCLUDE:

DIGITAL ADVERTISING OPPORTUNITIES

crainscleveland.com

EVENTSBorn out of our award-winning newsroom, Crain’s events gather Northeast Ohio’s top thought leaders, influencers and rising stars for stimulating discussions and high-class celebrations.

EVENTS AUDIENCE

93%feel our events are

high quality

Have favorable impressions of sponsors after leaving a Crain’s event

82%Feel our events deliver the

content/results as advertised

94%Percent of events that are

ticketed (paid)

100%Sources: Signet Readership Study | Publisher’s Own Data

87%have established new

contacts or business leads

70%are C-level executives

92%have recommended an event

to a colleague or friend

EVENT SPONSORSHIP OPPORTUNITIES

Crain’s hosts multiple events annually offering unique access

to Northeast Ohio’s business community. Align your brand

with unmatched content and a power audience by sponsoring a

Crain’s event in 2019!

EVENT SPONSORSHIP BENEFITS CAN INCLUDE:· Extensive branding through Crain’s promotional

efforts in print, online and social channels

· Complimentary tickets to attend the event

· Speaking opportunities

· High-level networking with industry leaders

and executive decision-makers

· Access to attendee lists

· Showcasing of products or services

· Access to private, invitation-only VIP receptions

· On-stage award presentations

· Exclusive sponsorship of event WiFi

· Custom packages

2019 EVENT CALENDAR

CRAIN’S HEALTH CARE FORUM

Issue date: 1/9/17

Industry experts will examine some of the topissues facing health care.Tentative Date: June 2019

WOMEN OF NOTE AWARDS

Crain’s honors the dedication and achievements ofNortheast Ohio’s top female business leaders whoenrich our region with their professional talentsand unique perspectives.Tentative Date: July 2019

EXCELLENCE IN HR AWARDS

A tribute to Northeast Ohio’s leading humanresources professionals who are buildingcompanies with the best people, talent,development and culture.Tentative Date: August 2019

CRAIN’S TWENTY IN THEIR 20S

Crain’s Cleveland Business singles out 20up-and-coming professionals who haven’tturned 30 yet.Tentative Date: November 2019

CRAIN’S FORTY UNDER 40

A tribute to the next generation of risingstars who have taken a leading role inour business community.Tentative Date: November 2019

For more details visit: crainscleveland.com/crains-events

crainscleveland.com

FIVE REASONSTO PARTNER

WITH 1Inform and activate

leaders and decision makers

2Access

to a premiumaudience

3Depth and

engagement

4We help you

win in business

5The voice of

Northeast Ohio business