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Toronto StarMedia Kit2018

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Toronto Star

DesktopPrint

TabletMobile

2,061,000Monthly UV

4,619,000Monthly UV

839,000Monthly UV

3,186,000Weekly Readers

Toronto Star is Canada's largest local daily newspaper, with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and it continues to uphold the highest standards of journalistic integrity. We strive to build the trust and loyalty our readers rightly deserve, each and every day.

Source: Vividata Q3-2017, Total Adults 18+, Read Star Print weekly cume, comScore Media Metrix, Avg. Monthly Unique Visitors, October-December 2017

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2,101,000 2,354,000Boomers’ personal incomes have kept pace with their growth in the last decade, increasing by more than 30%. That makes engaging with this demographic even more crucial for advertisers.

This key group comprises nearly half the Canadian population, in which 72% are homeowners, 64% are parents and 79% are families of three or more.

2,095,000 905,000 1,185,000A strong and active demographic in which 56% are working (employed) or going to school.

Canada is indeed a multicultural society. One third of our audience were born outside of Canada, and 36% speak another language.

We reach 20% of affluent Canadians (household income of 125K+).

Boomers Age 24-54 Moms Affluent Multicultural

We Reach

Source: Vividata Q3-2017, Total Adults 18+; Read Star Print/Digital weekly cume

1,419,000Across all platforms,31% of Star readers are Millennials.

Millennials

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Editorial CalendarToronto Star

Monday Tuesday Friday SaturdaySunday Wednesday Thursday

News News News News NewsNews News

Sports Sports Sports Sports SportsSports Sports

Entertainment Greater Toronto Greater Toronto Greater Toronto Greater TorontoGreater Toronto Greater Toronto

New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life

New York Times Book Review

Travel Travel

Insight Business BusinessBusiness BusinessBusiness Business

Insight

New in Homes

Wheels

Starweek

Comics

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Digital Capabilities

One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers, sponsorships, native articles and video solutions available across the site.

6,727,000 Unique visitors per month

GenderHousehold IncomeHousehold SizeIntent to PurchaseInterestsAnd More…

HockeyEducationAutosHealthTravelTheatre (Fine Arts)

News & InformationSportsBusiness & FinanceLaw & GovernmentLifestyleEntertainment

Reach a targeted audience3rd Party Targeting:1st Party Audience Segments:

Customized 1st party data segments available upon request.

64% A25-54

48%

HHI 100K+46%

54%

Source: comScore Media Metrix, Total Unique Visitors, October-December 2017. HHI profile based on desktop users only

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Email Marketing CapabilitiesTargeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family

Wonderlist

364,798Wonderlist

Weekly Extras

61,219thestar.com Dedicated

44,436thestar.com

Morning Headlines

24,829thestar.com Daily Sports

9,483Toronto.comWeekender

41,922Toronto.com

3rd Party

14,705

Source: 2017 SMM Internal Email Stats

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Toronto at your fingertipsToronto’s ultimate entertainment destination covers it all with up-to-the-minute information and listings. From local festivals, concerts and live theatre to movies, events and dining out, this continually updated website is your trusted guide for what's going on in Canada’s largest city.

Source: comScore Media Metrix, Unique Visitors, October-December 2017

Start your engines!Wheels.ca is Canada’s most comprehensive and trusted

automotive resource online. Offering everything from the latest news and opinions from renowned automotive

experts to car-comparison tools, car finders, a robust used-vehicle section and driving tips, this popular

website is a powerful content engine.

Digital Capabilities

Desktop TabletMobile128,000Monthly UV

202,000Monthly UV

28,000Monthly UV

Desktop TabletMobile109,000Monthly UV

70,000Monthly UV

24,000Monthly UV

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Desktop 97,000 UV

Mobile 97,000 UV

Tablet Web 32,000 UV

Print628,000+ Weekly Readers

Source: Vividata Q3-2017 Study, Adults 18+; Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver; NOTE: In house model based on Vividata Q3-2017 factored for fashion/lifestyle content readership and circulation; Google Analytics, 2017 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, 2017

The Kit and thekit.ca

Engaging Beauty & FashionThe Kit’s brand reaches women across the country through a weekly glossy newspaper section, newsletters and a compelling digital site. And The Kit Chinese and The Kit Compact provide access to key demographics within Canada's major cities. The Kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice.

Email Subscribers70,000+

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The NYT Audience*

NYT subscribers in Toronto are younger, make more money and are more educated than the average GTA resident.

Sources: Internal Distribution Stats – NYTIW, October 2017; *Environics Analytics DemoStats/Household Spend 2016 - Based on New York Times Subscribers (GTA postal codes) vs Total GTA Population

International & Book ReviewThe New York Times

• 60,000 Toronto

• 5,981 Waterloo• 14,150 Hamilton

Print Total WeeklyDistribution

80,131

Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent and educated audience.

The NYT supplement is ideal for display ads or custom content. Delivered Saturdays in The Hamilton Spectator and The Record, and Sundays in the Toronto Star, readers truly value this premium content and invest an extra $1.50 each week to receive it at their home.

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123132117116

Mgm…Univ …HHI …

Age …NYT Subscriber Index over Average

PREMIUMOPT-IN

10Sources: Vividata Q3-2017, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats-12 month Avg., 2016

40%46% 32%

Women Adults 65+

64%

Married/Living Together

Men

54% $81.4K78%

HomeOwners

AverageHHI

Bachelor’s Degree+

Committed: Subscribers pay an additional $1.00 to receive a copy of Starweek with their Saturday edition of the StarEngaged: More than one-half of Starweek readers read an edition 3+ times

Weekly Television Listings MagazineStarweekStarweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content including: detailed show listings by half hour time blocks, a daily “Worth Watching” feature, TV-based puzzles and games, and more. Starweek is available as an opt-in subscription and in single copy editions of the Saturday Star.

162,762weekly

distribution*

659,000readers

every week

PREMIUMOPT-IN

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• Custom Publishing• Special Sections• Impact Ad Executions• Zoning Opportunities• Local or National campaign

opportunities

• Programmatic• Native advertising• Digital ads• Site takeover• Sponsored content • Mobile geo-targeting• Sponsored e-blasts• Daily newsletters

• Articles and videos• Infographics• Custom magazines• Corporate

newsletters• Brand videos• Company profiles • Events coverage

• Print & distribution• Inserts • Glossy wraps • Die-cut wraps • Hi-brite wraps • Tag-ons• Polybags • Post-it notes • Product sampling

• Street teams• Sampling• Outdoor • Exhibits • Activations• Augmented reality

DigitalPrint Print & DistributionContent Experiential

Toronto Star Solutions

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Content SolutionsWe are a multi-platform content organization reaching audiences across Canada with a suite of content services. We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media and custom environments.

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Custom Printing & Distribution SolutionsOur turnkey print and distribution product offers marketers a one-stop shop for the development, printing and distribution of advertising messaging. From cover wraps and flyers to inserts, outserts and custom magazines our team can reach your targeted audience in the GTA, Ontario and across Canada.

Our Business Geomatics team provides advanced distribution analytics which can leverage geographical and demographic as well as client proprietary data to make the best possible insert distribution recommendations. We license a variety of datasets from Environics Analytics to suggest customized distribution targeting such as:

• Geo-Target radius from client locations, custom territories, etc.

• Demographic/expenditure based targeting with such factors as age, income, education, PRISM, spend, etc.

• Proprietary Customer data (we are fully compliant with privacy requirements)

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Thursday: Home Delivery and ProvincialSaturday: Home Delivery, Single Copy, Provincial

Flexible delivery by FSA to all or selected zones within the GTA• Access to new homes and

condo developments• Volume CPM discounts

(Activity pro-rated to ROP contract)• Delivery by adult carriers• Guaranteed AM delivery• Minimum quantity 10,000 per drop

InsertsToronto Star Distribution Available Thursday & Saturday

Distribution Locations by ZoneZone 1:

CentralZone 2: GTA East

Zone 3: GTA North

Zone 4: GTA West

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Press Run Sections Booking Booking Set & Proof Change toSet & Proof Camera Ready

Monday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment

Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm

Tuesday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment

Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm

Wednesday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment

Monday 12:00pm Monday 12:00pm Tuesday 10:00am Tuesday 12:00pm

Thursday Edition News, Sports, GTA, Business, Classified Tuesday 12:00pm Tuesday 12:00pm Wednesday 10:00am Wednesday 12:00pm

Thursday Preprint Life, Entertainment, Travel Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm

Friday EditionNews, Sports, GTA, Business, Classified, Life, Entertainment

Wednesday 12:00pm Wednesday 12:00pm Thursday 10:00am Thursday 12:00pm

Saturday Edition News, Sports, GTA, Business, Classified Wednesday 4:30pm Wednesday 4:30pm Thursday 2:00pm Thursday 4:30pm

Saturday Preprint #1 Comics, Life Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm

Saturday Preprint #2 New in Homes, Entertainment, Travel Tuesday 12:00pm Tuesday 4:30pm Wednesday 11:00am Wednesday 4:30pm

Saturday Preprint #3 Wheels, Insight Tuesday 4:30pm Wednesday 12:00pm Thursday 11:00am Thursday 12:00pm

Sunday Edition News, Sports, Life, Entertainment, Insight Thursday 4:30pm Thursday 4:30pm Friday 11:00am Friday 4:30pm

Sunday Preprint New York Times Wednesday 4:30pm Wednesday 4:30pm Thursday 11:00am Thursday 4:30pm

Toronto Star Booking & Material Deadlines

Monday Classified - 4:00pm Saturday

Monday Vitals - 3:15pm Sunday

Tuesday Classified - Noon Monday

Tuesday Vitals - 3:15pm Monday

Wednesday Classified – Noon Tuesday

Wednesday Vitals - 3:15pm Tuesday

Thursday Classified – Noon Wednesday

Thursday Vitals - 3:15pm Wednesday

Friday Classified – Noon Thursday

Friday Vitals - 3:15pm Thursday

Saturday Classified - 10:00am Friday

Saturday Vitals - 11:00am Friday

Sunday Classified – Noon Saturday

Sunday Vitals - 3:15pm Saturday

Classified & Vitals Deadlines

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Advertisingadinfo@thestar.ca

High Impact Executionsstarmetromedia.com

Our Sitesthestar.com

thekit.catoronto.com

wheels.cawonderlist.ca

Specs & DeadlinesSpecs & Deadlines

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