2018 SPONSORSHIP PACKET

FEBRUARY 9, 10, 11 DOWNTOWN LOVELAND, COLORADO

WE WANT CORPORATE SPONSORS/PARTNERS BECAUSE...We give a portion of the proceeds to the “Heart Safe Community”

Our partnership with the “Heart Safe Community” is critical to aid in the

efforts to educate and equip the public to effectively deal with Sudden

Cardiac Arrest which, according to Banner Health, is the leading cause of

death in the United States.

This is accomplished through the strategic placement of automated

external defibrillators (AED) in public gathering spots throughout the

city of Loveland, as well as offering CPR classes. These efforts will help

increase the survival rate of Sudden Cardiac Arrest by as much as 50

percent.

This family-friendly event is FREE and open to the public so it’s up to our

sponsors to help us meet these goals.

We genuinely care about the success of your business

We want to provide a competitive package that will bring marketing

benefits to you.

We believe that as you invest in the community and help to bring guests

from all over the world to Loveland, your business will be positively

impacted beyond the marketing value you receive!

Your sponsorship with the Loveland Fire & Ice Festival enables us to

showcase the unique beauty and culture found in historic Downtown

Loveland, as well as Northern Colorado to guest from all over the world

while also helping to save lives through the “Heart Safe Community”

initiative.

ABOUT THE LOVELAND FIRE & ICE FESTIVAL

Dear Potential Sponsors,

The Loveland Fire & Ice Festival is one of the nation’s largest Valentine’s

Day celebrations and recognized not only across the U.S. for the past

three years, but internationally as well.

This award-winning three day event is celebrated around Valentine’s

Day weekend and is strategically created to target local, regional,

national and international tourists to the City of Loveland during the

month of February celebrating Valentine’s Day like no other place on

earth. Held annually in the HEART of downtown Loveland, attracting

over 40,000 guests of all ages to interact with what makes Valentine’s

Day a worldwide celebration of LOVE! With nightly fireworks, fire

and ice sculptures, music, unique performances, and family-friendly

activities, the Loveland Fire & Ice Festival is a draw for people of all

ages.

Thank you for taking a moment to look through the 2018 Loveland Fire

& Ice Festival Sponsorship options! As you do, we hope you keep in

mind the heart of the Loveland Fire & Ice Festival which is to help the

“Heart Safe Community” and showcase the unique experiences and

culture found in downtown Loveland.

That being said, the reason we are inviting organizations like yours to

sponsor the Loveland Fire & Ice Festival is two-fold: First, it’s a great

opportunity to market your organization and gain exposure. Second, it

helps underwrite the festival so we can help fund AED units and CPR

classes throughout Loveland, as well as increase tourism to our area.

We’re grateful for you and your business!

- The Loveland Fire & Ice Festival Sponsor Team

“My favorite part of the festival is getting to see new faces and getting our product in front of new people.”

-Jordan , Big Beaver Brewery and Climb Hard Cider

LOVELAND FIRE & ICE FESTIVAL IN BRIEF

45,000+ expected attendance in 2018

Features include fireworks, ice and fire sculptures, music, art, vendors, a family fair and more

SUMMARY OF SPONSORSHIP OPPORTUNITIES

• Targeted niche of local, national and internaltional tour-ists, young adults and families

• Our media coverage reaches over 1 billion unique people

• Pre-recorded stage announcements prior to each act and 12 digital signage

• Premium sponsor space for 3 days of interactions

• We offer category exclusivity and on-site brand dominance

Every Loveland Fire & Ice Festival Sponsor is considered an Official Sponsor of the 2018

Loveland Fire & Ice Festival. All sponsors are permitted to use the Loveland Fire & Ice

Festival name and official logo on approved marketing and communications.

“We’re seeing people we don’t normally see in the tap room. We saw this as a great opportunity to be part of a further celebration and get in front of a lot more people and a lot more businesses. We’re really excited about all of our partners downtown.”

-Russell, Grimm Brothers Brewhouse

LOVELAND FIRE & ICE FESTIVAL BY THE NUMBERS

409,000,000 147 3,600+

25 states2 countries28% .... Loveland66% ... Colorado6 % ..... Out of State/ Country

2015 Attendance

2016 Attendance

2017 Attendance

Projected 2018 Attendance

Pieces of Media Coverage

Radio, television, print & news exposure garnering prime time attention

Print & Digital Impressions

Bringing local, regional, national, & international exposure to Downtown Loveland, Colorado

Social Media Followers

Our growing and active followers are engaged and looking for exciting new experiences

Our 2017 spectators and participants came from:

Our 2017 media campaigns resulted in:

45k+40k+36k+25k+

BENEFITS FOR ALL SPONSORSPrint Benefits

• Logo placement on event posters distributed throughout Loveland. (time sensitive)

Website and Social Media Benefits • Corporate logo and link to your website on the official event website’s Sponsors Page.

90k+ Impressions

• Social media mentions, including Facebook, Twitter, Instagram and Snapchat. (number

of mentions determined by sponsorship level) 4M+ Impressions

Day-Of Benefits• Sponsor Space including 10 x 10 tent, table, chairs, a light, set up and take down of the

tent. (determined by sponsorship level)

• Advertising on 12 digital media displays at the Festival.

• Advertising on the official event mobile app.

• Hospitality Benefits include a “Full Tour” packet of 10 tokens to use in Brewing &

Distilling Arts and premium parking passes. (determined by sponsorship level) 

“My favorite part is the music. Being able to walk up and down and see so many different musicians, locals and traveling musicians. It’s been really good quality. We live in downtown Loveland and our business is here, so it’s really important to support local, downtown events and this is a really good one. The sampling tent has been a really great addition. We’ve talked to a lot of new people that are just here for the event, and it’s great to meet new people and give them a reason to come to Loveland.”

-Josh Grenz, owner and head brewer at Verboten Brewery

SPONSORSHIP LEVEL BENEFITS

Benefit DescriptionPresenting $20,000

Platinum $10,000

Gold $7,500

Silver $5,000

Bronze $2,500

Downtown Business & Foundation Partner

$500 - $1,000

Social Media Mentions Prior to & Following the Event Weekly Bi-

Weekly Monthly Three Two Two

Live Announcements & Verbal Recognition Prior to Each Act at the Festival

T T T T T TCompany Logo on All Print Material (Time Sensitive) T T T T T TAdvertising on 12 Digital Media Displays at the Festival

Full Page

Quarter Page

Shared Page

Shared Page

Shared Page Shared Page

Logo & Link from the Festival Website to Partner’s Website T T T T T T10 X 10 Booth Space (Tent Package & a Light Included)

T T T T T —

Name on All Festival Advertising & Promotions (Time Sensitive)

T T T T TAdvertising on the Festival’s Mobile App T T T T T T

Brewing & Distilling Arts “Full Tour” Token (Bag of 10 tokens)

5 3 3 2 1 **

Premium Parking Passes 5 3 3 2 1 —

 ** Foundation Partners see description for token benefits on page # 9

SPONSORSHIP LEVEL DETAILS

Presenting Sponsorship $20,000Presenting Sponsors have the deepest level of investment in the Loveland Fire & Ice Festival.

They are committed to an intense marketing partnership with the festival. As such, they receive

the following benefits, which are exclusive to Presenting Sponsors

Category Exclusivity

Presenting Sponsors enjoy category

exclusivity. Category Exclusivity is defined

as the right of a Presenting Sponsor to be

the only company within its product or

service category that is associated with the

Loveland Fire & Ice Festival.

Sponsorship Activation and Integration

The Loveland Fire & Ice Festival Production

Team believes one of the most impactful

benefits we offer is integrating your brand

and product into the festival. We want to

brainstorm with you to create unique and

custom ways to include your name, product

or service into the festival.

Radio & Media Benefits

We have over 140 media partners and

where possible, Presenting Sponsors will

be mentioned in our radio and/or media

interviews. Example, “The Loveland Fire

& Ice Festival’s Ice Sculpting is officially

sponsored by “Your Organization’s Name.”

4M+ Impressions

Website Benefits

• 600x400 px logo and link on the official

event website Sponsor Page:

• LovelandFireAndIce.com

• 90k+ impressions

• Exclusive branding mention on

sponsored attractions on the event

website’s Attractions Page (see list of

Attractions below).

• 90k+ Impressions

Exclusive Branding Options:

You will be listed as the exclusive sponsor

in all aspects of the attraction you choose

below:

• Brewing & Distilling Arts Sponsor

• Ice Sculpting Competition Sponsor

• Fireworks Sponsor

• Family Fair Sponsor

• Main Stage Sponsor

• “Power Up” Sponsor

 

FESTIVAL, DOWNTOWN BUSINESS, & FOUNDATION SPONSORS

Platinum Sponsors $10,000Chose one of the featured Branding Options below.

• Festival Security Sponsor

• Satellite Stage Sponsor (3 stages total)

• Heavy Equipment Sponsor

• Live Entertainment Sponsor

Gold $7,500Chose one of the featured Branding Options below.

• Wifi Hot Spot Sponsor

• Technology Power Up Depot

• Food Truck Food Court Sponsor

Silver $5,000Chose one of the featured Branding Options below.

• Fire Sculpting Competition Sponsor

• “Selfie Photo” Spot Sponsor

• “Fuel Up” Propane Sponsor

Bronze $2,500Chose one of the featured Branding Options below.

• Our Hero’s Vehicle Showcase

• Event Team Support Sponsor

Foundation Sponsors $1,000In addition to excellent print, website and social media benefits, Foundation Sponsors receive

one “Half Tour” of Tokens (5 tokens) to use in Brewing & Distilling Arts.

Downtown Business Sponsors $500Downtown Business Sponsors receive excellent print, website, social media and day-of benefits.

THE LOVELAND FIRE & ICE FESTIVAL PRODUCTION TEAM

Nate WebbCo-Owner

Heidi WebbCo-Owner

Heather WilliamsonEvent Design & Development

“The Loveland Fire & Ice Festival is born of

a passion for our community and a desire

to create amazing experiences for guests.”

Nate and Heidi Webb Co- Owners of Blazen Illuminations

Nate and Heidi Webb founded the Loveland

Fire & Ice Festival along with Cindy Mackin

and Beata McKee with Visit Loveland. This

partnership was first developed over many

meetings and lots of coffee. The two teams

came together to create a new experience to

reach out and attract visitors to the Sweetheart

City during February, The City of Loveland’s

signature month of celebrations.

Nate and Heidi Webb have been in the

entertainment industry for a combined

experience of over 50 years. They have had

experience in all aspects of the industry and

have been privileged to work with many of

the top name artists and celebrities of the

last 3 decades. In 1998, they branched out on

their own to form Blazen Illuminations. They

set the foundation for their company working

on projects in all areas of the entertainment

industry, including laser shows, haunted

houses, theme parks, churches, and anything

they could get their hands on.

In 2006, they developed the Holiday Magic

at Centerra program featuring events and

entertainment attractions including over

a million lights on over 4000 trees at the

Promenade Shops at Centerra in Loveland,

CO. Three years later, they developed the LED

Holiday Lighting display on the City and County

Building in downtown Denver making this

iconic building even more spectacular leading

it to become one of the most photographed

buildings in the world and the most festive in

the country. This new lighting allowed for the

development of many events and celebrations

over the years in Civic Center Park. Including

Independence Eve Fireworks and light show,

two seasons of American Ninja Warrior,

Denver Big Air Ski and Snowboard Challenge,

the annual Holiday Musical Extravaganza and

many more events where the building is the

centerpiece.

The success of these events and displays gave

way to additional noteworthy projects such

as Union Station, Colorado Eagles, Chicago

Transit Authority, Federal Customs House,

various RTD art displays, Star Trek Continues,

Living Lights display at the Butterfly Pavilion,

and Downtown Greeley lighting to name a

few. Blazen Illuminations continues to stay

on the cutting edge of new technology,

entertainment, theming, production, lighting

and system integration keeping them above

the industry standards.

FOR MORE INFORMATION:

(800) 980-4155 ext 101

Heather@BlazenLights.com