2018 Sol Treasures...Evaluation Research Associates 2019 Arts Council for Monterey County Awarded...

2018 Sol Treasures Annual Report & Evaluation Results

Special Events

Events on Broadway

Children's Art & Music

Gallery & Gift Shop

Volunteers

Publicity

Prepared by

Evaluation Research Associates

2019

Arts Council for Monterey County

Awarded Nonprofit Champion

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Sol Treasures‟ 10-Year Anniversary

Ten years ago, when arts faded from the school curriculum, Sol

Treasures formed to champion the arts in South Monterey County.

Now a center for a wide variety of visual and performing arts

programs, Sol Treasures serves 15,000 individuals each year and

provides programs for arts education in the visual, music, and

performing arts, a year-round after-school art enrichment and

education, and more than 60 events, workshops, and concerts,

annually.

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2018 Impacts Sol-O Strings Beauty & the

Beast Summer

Camp Scholarship

My student’s confidence has soared. Cesar is a model student. He played many songs for his classmates on the violin. We enjoyed it very much. -Academic

Teacher

My favorite part was when Belle was helping her dad and I also liked when Belle was dancing with the beast and when the teacups were singing.

-Child in the audience

It was so well put together with all the different settings and scene changes. Very, very entertaining and well done.

-Adult in the audience

The program was great. My daughter had lots of fun and met new friends. -Parent

It is because of Sol Treasures that I am pursuing theater as a career choice You taught me so much in life. Because of you I have been able to grow as an actress and even more as a person. Now with even more of your help, I am able to go off to college in San Francisco to become an even better actress. No matter where I go in life, it will all be thanks to you. -Scholarship

Recipient

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Sol Treasures‟ Mission Statement

Sol Treasures awakens and nurtures appreciation and

passion for the arts in people of all ages in South

Monterey County, and provides a home for creative

and inspiring opportunities to unify the community

through art and culture.

Sol Treasures. Art is a gift from the artist and a

treasure for the patron… and Sol is the brilliance of

the sun. It also sounds like s-o-u-l, soul, the spiritual

part of the self that creates and appreciates art.

And so… SOL TREASURES

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2018 Quick Facts

Sol Treasures achieved

GuideStar‟s Platinum Seal

of Transparency for

measuring its results

year after year

Sol Treasures attracted

6,754 attendees to its

2017 Mary Poppins Jr.

and Beauty & The Beast

theater productions

Sol Treasures was granted

$167,935 in 2018 from

prestigious local and

regional funders

Sol Treasures survey

respondents said its music,

art, and theater programs

are highly valued in King

City and beyond

Sol T reasures as 2018 Nonprofit Champion of the Arts

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2018 Quick Facts

Sol Treasures, a

501(c)3 nonprofit,

is governed by a

board of devoted

directors and

volunteers with

bylaws, a strategic

business plan, and

an annual fund

development

plan.

3,852 hours were

donated by

volunteers and

Board Members in

2018 to produce

classes, concerts,

theater programs,

backyard events,

and gallery/shop

activities.

Sol Treasures,

established in

2008, is powered

by 12 board

members, a part-

time executive

director, 2 part-

time staff, 14

instructors, and 80

ardent volunteers.

Children‟s Art & Music

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Sol-O Strings Performance

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Children‟s Art & Music

Month Boys Girls Total

2018 Count & Percent

3,523 45%

4,221 55%

7,744 100%


2,819 46%

3,308 54%

6,127 100%

2016 Count

& Percent 1,136 51%

1,072 49%

2,208 100%

2015 Count

& Percent 831 37%

1,543 65%

2,374 100%

Year „Round Art Programs for

Elementary Children include: San Ardo Elementary School

San Lucas Elementary School

San Lucia - ProYouth

SOL-O

0

2,000

4,000

6,000

8,000

2015 2016 2017 2018

Boys Girls Total

9

Children‟s Art & Music @ CHISPA

CHISPA Neighborhood Art

Programs include:

Vineyard Green Townhomes, Greenfield

Tyler Park Townhomes, Greenfield

Villa San Miguel, King City

Walnut Place Townhomes, Greenfield

Month Boys Girls Total


459 42%

645 58%

1,104 100%


525 43%

710 57%

1,235 100%

2016 Count

& Percent 353 43%

460 56%

822 100%

2015 Count

& Percent 228 43%

296 56%

524 100%

0

250

500

750

1,000

1,250

1,500

2015 2016 2017 2018

Boys Girls Total

Special Events

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Back to the Future exhibit with Karen & John Jernigan

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Month

Special Event

Audience Artists Volunteers

# % # % Hours %

Feb Trashion Fashion Show 300 2% 2 0% 20 1%

Feb Rustic Remake Show 452 4% 0 0% 9 0%

Mar Mary Poppins Jr. 2,876 23% 46 7% 830 39%

Apr San Ardo School Open House 150 1% 1 0% 0 0%

May Sol Youth Choir at Mee Memorial 30 0% 14 2% 1 0%

May Amgen Cycling Tour Exhibit Booth 2,000 16% 21 3% 8 0%

May San Lucas School Open House 75 1% 60 9% 0 0%

May ProYouth Culminating Event 100 1% 50 7% 2 0%

May Parent Night, Chalone Peaks School 125 1% 0 0% 2 0%

May Sol-0 at Del Rey School 25 0% 22 3% 2 0%

Jun Sol Youth Choir at Arts Magnet School 150 1% 18 3% 2 0%

Jun July 4th Auto Show 45 0% 5 1% 6 0%

Jun ProYouth Culminating Event 100 1% 40 6% 2 0%

Jul Live History Interview 10 0% 2 0% 3 0%

Jul Walking Tour hosted by Sol Treasures 8 0% 1 0% 2 0%

Aug Sol Treasures 10th Anniversary Gala 200 2% 10 1% 125 6%

Aug Ft. Hunter Liggett Expo 150 1% 20 3% 4 0%

Sep King City Chamber Resource Fair 59 0% 25 4% 4 0%

Sep Migrant Center Presentation 40 0% 1 0% 0 0%

Sep Coco Movie at King City Cinema 245 2% 0 0% 6 0%

Oct Beauty and the Beast (Public) 1,047 8% 52 7% 1,016 48%

Oct Beauty and the Beast (Schools) 2,831 22% 52 7% 40 2%

Nov Dias de los Muertos 500 4% 15 2% 4 0%

Nov Sol-0 Concert at King City Town Square 300 2% 26 4% 6 0%

Nov ProYouth Dance 300 2% 18 3% 0 0%

Dec CHISPA Guitar concert 25 0% 17 2% 2 0%

Dec Sol-0 performance at Rotary event 30 0% 33 5% 0 0%

Dec Sol-0 Concert at St. Mark's 30 0% 33 5% 2 0%

Dec Performance Direction, San Lucas School 150 1% 90 13% 4 0%

Dec ProYouth Culminating Event 50 0% 3 0% 2 0%

Dec Violin performance at San Lucas 150 1% 8 1% 0 0%

Dec Guitar Performance at San Lucas 150 1% 15 2% 0 0%

Special Events

Special Events

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Audience Performers Volunteer

Hours

2018 Total 12,703 700 2,103

2017 Total 8,384 644 543

2016 Total 7,252 490 615

2015 Total 5,520 533 609

0

2,500

5,000

7,500

10,000

12,500

15,000

2015 2016 2017 2018

Audience Performers Volunteer hours

Illuminated Procession Lighted Parade

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Musical Theater

Scene f rom Beauty and the Beast , J r .

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March 2018: Mary Poppins, Jr.

Performers Audience Volunteers Volunteer

Hours

52 3,878 69 1056

October 2018: Beauty & The Beast

Musical Theater

Performers Audience Volunteers Volunteer

Hours

46 2,876 53 830

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A 2018 Tribute to Sol Treasures

“It began with the intention of strengthening the community through art and culture by developing a dedicated space to create, share, and celebrate art. In just 10 years, Sol Treasures has become a beacon of ever-expanding creativity on the main street of King City and a comprehensive art center.

We note the incredible growth and development of your programs, your visionary use of your beautiful building and grounds, and the strength of your organization.

We are grateful for your dedication to offering so many programs, which add to the vibrancy of the region – and this is developing arts and culture throughout our beautiful Monterey County.”

Monterey County Supervisor Simon Salinas graciously described Sol Treasures at the 2018 Monterey County Champions of the Arts Gala in this way:

“A Gem in South Monterey County”

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Special Events Events on Broadway

Events on Broadway

17

2018 2017 2016 2015

137 Artists & Performers in

28 Events


28 Events


30 Events


16 Events

1,146 Audience Members



626 Audience Members

72 volunteers giving

209 hours


265 hours


331 hours


131 hours

2018 Events on Broadway

Month Onsite Event Audience Artists Volunteers Volunteer

# % # % # % Hours %

Jan Vision Board Workshop 7 1% 1 1% 0 0% 0 0%

Feb Meet the Artist (MtA): Street Art 75 7% 3 2% 3 4% 9 4%

Feb Embroidery 101 Workshop 14 1% 1 1% 1 1% 3 1%

March MtA: High School Art & Guitar Concert 55 5% 20 15% 2 3% 6 3%

March Calligraphy Workshop 16 1% 1 1% 1 1% 3 1%

Apr MtA: Photography & Sol Youth Choir 65 6% 18 13% 2 3% 6 3%

May Teacher Pathway student visit 15 1% 2 1% 1 1% 1 0%

May Teacher Pathway student graduation 120 10% 23 17% 4 6% 8 4%

May Del Rey School tour & art class 80 7% 2 1% 6 8% 15 7%

Jun Oil Painting Workshop - 4 Tuesdays 12 1% 1 1% 1 1% 8 4%

Jun How To Audition Workshop 15 1% 1 1% 1 1% 5 2%

Jun MtA: Global Art & Sol-0 Concert 30 3% 1 1% 3 4% 5 2%

Jun Backyard Concert 50 4% 14 10% 7 10% 39 19%

Jul How To Audition Workshop 15 1% 1 1% 1 1% 5 2%

Jul Backyard Concert: Lunar Octet 65 6% 9 7% 5 7% 12 6%

Aug Backyard Concert: Kumbambe 35 3% 2 1% 5 7% 12 6%

Aug Felix's Guitar Program 35 3% 6 4% 3 4% 6 3%

Aug Backyard Concert: Los Vaqueros 93 8% 4 3% 5 7% 14 7%

Sep Beginning Sewing Class 8 1% 1 1% 1 1% 2 1%

Oct Mosaic Stepping Stone Class 15 1% 1 1% 1 1% 2 1%

Oct Cross Stitch/Beading Class 5 0% 1 1% 1 1% 2 1%

Oct Skull painting class 22 2% 1 1% 1 1% 2 1%

Oct Cross Stitch/Beading Class 8 1% 1 1% 1 1% 2 1%

Nov MtA - Remembering Our Ancestors 130 11% 11 8% 4 6% 12 6%

Nov Sol Treasures Holiday Open House 30 3% 0 0% 5 7% 15 7%

Nov Guitar Concert 20 2% 8 6% 2 3% 4 2%

Dec Hosted Paint Night 11 1% 1 1% 1 1% 4 2%

Dec Sol Treasures Ugly Sweater Event 100 9% 2 1% 4 6% 8 4%

2018 Total Count & Percent 1,434 100% 113 100% 98 100% 265 100%



2015 Total Count & Percent 626 100% 49 100% 52 100% 131 100%

Events on Broadway

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19

Dia de los Muertos at Sol Treasures

Felix Miranda and the Sol Treasures Guitar Students ready to perform at La Cocina after the Dia de los Muertos Lighted Procession

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Gallery & Gift Shop

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Month Gallery Visitors

Gallery/Gift Shop

Volunteers

Gallery/Gift Shop

Volunteer Hours

# % # % Hours %

Jan 107 5% 5 4% 49 5%

Feb 119 6% 11 9% 79 8%

Mar 148 7% 7 6% 96 10%

Apr 155 8% 8 7% 56 6%

May 307 15% 8 7% 81 9%

Jun 226 11% 18 15% 149 16%

Jul 215 11% 13 11% 121 13%

Aug 125 6% 5 4% 74 8%

Sep 107 5% 4 3% 46 5%

Oct 153 8% 7 6% 46 5%

Nov 125 6% 23 19% 101 11%

Dec 213 11% 10 8% 44 5%

TOTAL 2000 100% 119 100% 941 100%

Gallery & Gift Shop

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Gallery & Gift Shop

LOVE this!!!

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Volunteer Hours

0

300

600

900

1200

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2018 Total = 3,850 2016 Total = 2,972

2017 Total = 3,558 2015 Total = 4,242

Sol Treasures‟ founders Barbara Pekema, Bruce Graham, and Sonia Chapa

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Publicity

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Publicity

Artist Basic Lee begins a new graffiti piece at Sol Treasures

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Publicity

Welcome to Sol Treasures Gift Shop decked out for the holidays!

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A few Sol Treasures Board Members and Staff strike a pose for the King City Rustler article about

Sol Treasures “Champion of the Arts” recognition by the Arts Council for Monterey County

2018 By the Numbers

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7,744 Filled Slots in

Children‟s Art ,

Music, & Summer

Programs

7,447 in 2017

6,754 Audience

Members Enjoyed

Mary Poppins and

Beauty & the

Beast

4,475 in 2017

2,000 Guests Visited the

Gallery and Shop

2,712 in 2018

1,558 Hours Donated by

Gallery and Shop

Volunteers

1,558 in 2017

700 Artists performed

at Special Events,

Concerts/Musicals

Work-shops, and

Author/Artist

Events

113 in 2017

1,146 People Attended

Events held at 519

Broadway

1,434 in 2017

12,703 People Attended

Special Events

Musicals, and

Concerts

8,348 in 2017

2,294 Hours Donated by

Board Members

2.000 in 2017

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our grants have grown!

$43,650

$73,001

$89,900

$104,518

$131,565

$153,177

$167,935

$0

$40,000

$80,000

$120,000

$160,000

$200,000

2012 2013 2014 2015 2016 2017 2018

Grants

Donations

Program

Events In-Kind

Grants Program Donations Events In-Kind

2018 Revenues

$167,935 $101,862 $39,439 $21,536 $2,000

In 2018, Sol Treasures managed 12 active grants valued at $167,935

Funders: Arts Council for Monterey, Chevron Corporation, County of Monterey, Community Foundation for Monterey County Impact and Opportunity grants, Rita and Luis Echeniquie Charitable Foundation, Harden Foundation, MOCA Foundation, Monterey Peninsula Foundation, Nancy Buck Ransom Foundation, Pebble Beach Company Foundation, STAR Foundation, and Yellow Brick Road Benefit Fund.

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Income 2012 through 2018

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Funding & Collaborative Partners

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Sol Treasures‟ Accomplishments

Sol Treasures is consistently recognized for our community contributions:

2018 Champion of the Arts (Nonprofit): Monterey County Arts Council

2017 City Beautification Award: City of King City

2016 Exemplary Nonprofit for Arts & Culture: Nonprofit Alliance of Monterey County

2015 Business of the Year: King City Chamber of Commerce

Founded in 2008 by Sonia Chapa, Barbara Pekema, and Bruce Graham, Sol

Treasures is governed by an 11-member Board of Directors and served by a part-

time professional Executive Director, Program Coordinator, and Gallery/ Gift

Shop Manager.

When art programs are supported and honored, communities flourish culturally

and economically. Sol Treasures provides year-round art gallery, gift shop,

special events, classes, and performances. The result is better outcomes for our

youth, greater community engagement, increased tourism, and downtown

revitalization.

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2018-2023 Top Strategic Priorities

Create a strategic marketing

and outreach plan to build

greater sustainability and

guide program development

Formalize program quality

standards

Increase & stabilize staffing

resources

Expand outreach and

marketing to increase

visibility and community

support

Strengthen fund

development

Secure a permanent facility

for programs and operations

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Supporting Research

A Kent State University report states, “Studying the arts contributes to development of critical thinking, problem solving, creative, innovative, social, and cross cultural skills.” Studies show:

Students who study the arts are four times more likely to be recognized for

academic performance and receive awards for attendance

Students with exposure to music education scored 61 points higher in the SAT

verbal section and 42 points higher on the math section

Arts education benefit students of low socio-economic status, which represent

about 50% of South Monterey County students.

Low socio-economic status students with high arts participation are more than

twice as likely to graduate from high school, earn an AA, or earn a bachelor‟s

degree.

Betsy: do you have the Kent State source?

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2018-2019 Board of Directors

Barbara Pekema, President Belinda Hendrickson, Vice President

Jeff Hinderscheid, Secretary Brandi Borzini, Treasurer

Sol Treasures Governance

Sara Moncrief-

Conatser John Munsee

Janene

Norum TJ Plew Hermie Robles

In 2018, Board Members provided 60% (2,292)of all volunteer hours

Sol Treasures is grateful for the support of the community in fulfilling its mission. The board and staff are honored to ensure quality programming, offered with the greatest humility and stewardship, to provide an art and

cultural enrichment center for every member of our community and inspiring the artist in all of us.

Sonia Chapa Renata Funke Jamie Jones Chip Kosty

Betsy Oltmann Executive Director

Debra Cobb Program Manager

Isela Gonzales Shop

Manager

Erin Garcia Data & Account

Specialist

Bruce Graham Director Emeritus

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Attending the 2018 Gala 10th Year Celebration are Board Members Jeff Hinderscheid, Janene Norum, Barbara Pekema (Founder), Sonia Chapa (Founder), John Munsee, Brandi Borzini, TJ Plew, Belinda Hendrickson, and Executive Director Betsy Oltmann

Celebrating Sol Treasures‟ 10-Year Anniversary

2018 Sol Treasures...Evaluation Research Associates 2019 Arts Council for Monterey County Awarded...

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