2018 S - World Book Day€¦ · photography by Simon Webb. The photography / illustration should be...

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1 MARCH 2018 World Book Day is the biggest celebration of books and reading in the world. This toolkit outlines how to use our assets successfully, to promote the World Book Day brand story in your setting SPONSORED BY 2018 DESIGN GUIDELINES Illustrations © Jim Field. Photography © Simon Webb.

Transcript of 2018 S - World Book Day€¦ · photography by Simon Webb. The photography / illustration should be...

Page 1: 2018 S - World Book Day€¦ · photography by Simon Webb. The photography / illustration should be used at least once on all ... A selection of additional assets are available to

1 MARCH 2018

World Book Day is the biggest celebration of books and reading in

the world. This toolkit outlines how to use our assets successfully, to

promote the World Book Day brand story in your setting

SPONSORED BY

2018 DESIGN GUIDELINES

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CO LO U R

The World Book Day palette is limited to five colours. These should be used with black and white and no other colour.

LO G OCO LO U R 2

3 2 M 1 0 0 Y

2 5 3 R 1 8 0 G 2 0 B

# F D B 5 1 5

PA L ET T ECO LO U R 1

8 2 C 4 M 8 8 Y

2 3 R 1 7 2 G 9 2 B

# 0 0 A A 5 C

M A I N CO LO U R 1

8 5 M 9 9 Y

2 2 R 1 5 9 G 1 9 4 B

# E F 4 E 2 3

PA L ET T ECO LO U R 2

6 2 M 5 Y

2 4 2 R 1 3 1 G 1 7 3 B

F 2 8 2 AC

M A I N CO LO U R 2

7 7 C 2 0 M 1 6 Y

2 2 R 1 5 9 G 1 9 4 B

# 1 1 9 EC 1

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LO G O

OUR SPONSORThe logo sits at the centre of our brand, holding all the designed materials together. No other logos from past years should be used. The World Book Day logo must be used on all partner product, point-of-sale and marketing communications (but can only be used on materials promoting books).

All materials featuring our logo or assets should be approved by Kirsten Grant at World Book Day.

When in doubt, please ask.

Usage

The logo should ideally sit top centre, left or right. In some cases the logo may need to be used in the bottom right or bottom left corner.

The eyes in the word ‘Book’ MUST look in the direction of the most important thing on the material.

The logo must appear with the black shadow. The logo should always be used in the colour yellow supplied.

World Book Day’s major sponsor is National Book Tokens.

Their logo should also be used on all materials, never any smaller than 20mm, and always in blue and white.

Please use the line ‘SPONSORED BY’ above the logo in Archer caps.

E Y E S L E FT D OW N

SPONSORED BY

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FO N TS

Using consistent typography is a key element of the brand.

Archer is the core font, together with Jim Field’s hand-drawn font, to add an illustrative touch.

ARCHERArcher should be used for all body copy. It can also be used on flashes and subheads.

JIM FIELDJim Field’s font should be used for headlines and to add an extra illustrative element to the design. We will supply relevant individual phrases and words that can be used on your design.

ARCHER

Aa Bb Cc Dd Ee Ff Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq RrSs Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9 ! @ £ % ^ & * ( ) : ; , - < . / ?

JIM FIELD FONT

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S T R A P -L I N E

Our 2018 strapline has been illustrated by Jim Field, and should be used on on all marketing materials. Please only use this version. It could sit in a bubble, or be held by a child (these are provided in the assets folder).

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FO N TUSAG E

When using our brand fonts, please use sympathetically and in line with any partner fonts.

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P H OTO -G R A P H Y

We are using a multimedia approach to illustrate our campaign, featuring illustrations by Jim Field alongside exclusive photography by Simon Webb.

The photography / illustration should be used at least once on all marketing materials.

A diverse range of children of all ages have been supplied. Please ensure you use a diverse range of children on all design.

Here are some examples. A full range can be found in the assets folder.

All materials should include the copyright lines: Illustrations © Jim Field.Photography © Simon Webb.

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OT H E RAS S ETS

A selection of additional assets are available to add dashes of personality and fun to design collateral. You can use these to hold text and they can be coloured up in our palette colours.

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B AC K-G R O U N D

This year we have created a multi-coloured stripe background. This should be used wih black and white panels to sit text on and in small doses, as details at the sides or top and bottom of the page.

See design examples on the next page.

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D ES I G NE XA M P L E S

Here are some design examples from this year’s campaign to use as inspiration and to get a sense of how the fonts, illustrations, photos and logos should be used together.

D ES I G NE XA M P L E S

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D ES I G NE XA M P L E S

CO N T I N U E D. . .

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D ES I G NE XA M P L E S

CO N T I N U E D. . .

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KIRSTEN GRANT

DIRECTOR

[email protected]

EMMA PRITCHARDPROJECT MANAGER

[email protected]

worldbookday.com Celebrate stories. Love reading. #WorldBookDay