2018 MUAHS AWARDS - Ingle Dodd Media...MEDIA COVERAGE SUMMARY As of March 2018, the Make-Up Artists...
Transcript of 2018 MUAHS AWARDS - Ingle Dodd Media...MEDIA COVERAGE SUMMARY As of March 2018, the Make-Up Artists...
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2018MUAHSAWARDSPRESSCOVERAGEREPORT
SATURDAY,FEBRUARY24,2018|THENOVOATL.A.LIVE
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MEDIACOVERAGESUMMARYAsofMarch2018,theMake-UpArtists&HairStylistsGuild2018Awardshasearnedover152.1million
impressions andreceivedover385pressbreaks.
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MEDIAVALUESOVERVIEW
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TOTALPICKUP
3,228
TOTALAUDIENCE
1.14+BILLION
TOTALPUBLICITYVALUE
$6.92MILLION
*NUMBERSANDANALYTICSGATHEREDVIACRITICALMENTIONANDVISIBLITYREPORT(S)OFALLOUTGOINGMUAHSRELATEDPRESSRELEASES
• TOTALPICKUP:Thisnumberreportshowmanynewsoutletshavepickedupthestory.Nine(9)pressreleasesandmediaalertsweredistributedandhavebeenmentioned/featured3.2Ktimesonvariousoutlets.
• TOTALAUDIENCE:Thisisthenumberofonlinenewsvisitorseachoutletreceivesthatshowsusthepotentialviews.Atotalof1.14+BillionviewerswereexposedtotheMUAHSpressreleasesandmediaalertsthrougheachoutlet.
• TOTALPUBLICITYVALUE:Publicityvaluecanalsobeviewedasfree‘advalue,’asmentionsofMUAHSviatherespectivepressreleaseormediaalerttakesuprealestateonthemanydifferentoutlet’swebsites.
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PRE-EVENTPUBLICITYApproximately nine (9) press releases and media alerts
were distributed prior to the event:
May 16 Announcement/Timeline
Oct.16 SubmissionsOpenNov.14 LifetimeAchievement Awards– GregCannom &MaryGuerreroNov. 16 Gary Oldman - Distinguished Artisan Award
Dec. 5 Loni Love Announcement (Host)
Jan. 1 NOMINATIONS
Feb.6 PresentersAnnouncement– MediaAlertFeb. 13 Presenters Announcement – Media Alert
Feb. 14 Red Carpet Live Stream with Frankie Grande
Feb.24 Post-EventRelease/WinnersRelease
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PRE-EVENTBREAKS
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MEDIABARTERS/TRADEADVERTISEMENTS
Afull-pagecoloradraninTHR’sFeb.21issue.Magazinesweredistributedattheawardshow.(Totalbartervalue- $10K)
Afull-pagecoloradraninVariety’sMar.7issue.(Totalbartervalue- $31K)
Banners ranonSHOOTonline’s emailnewsletterandSHOOTonline.com.
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Aspartofthebarteragreementanadwithallnomineesand
highlightedwinnerswasfeaturedintheVarietypost-OscarsMar.7issue.Oneoftheirmostpopular
issues!
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2018 MAKE-UP ARTISTS &
HAIR STYLISTS GUILD AWARDS
FEBRUARY 24, 2018 AT THE NOVO BY MICROSOFT
AT L.A. LIVE
CONGRATULATIONS TO ALL THE HONOREES
AND NOMINEES OF THE
GARY OLDMANDISTINGUISHED ARTISAN AWARD
GREG CANNOMLIFETIME ACHIEVEMENT AWARD
MAKE-UP
MARY GUERRERO LIFETIME ACHIEVEMENT AWARD
HAIR STYLING
FEATURE-LENGTH MOTION PICTURE
BEST CONTEMPORARY MAKE-UPBABY DRIVER
FIONAGH CUSH, PHYLLIS TEMPLEGHOST IN THE SHELL
DEBORAH LA MIA DENAVER, JANE O’KANEPITCH PERFECT 3
MELANIE HUGHES-WEAVER, JUDY YONEMOTO, ERICA KYKER
THE BIG SICKLEO WON, KIRSTEN SYLVESTER
WONDERNAOMI BAKSTAD, JEAN BLACK,
MEGAN HARKNESS
BEST CONTEMPORARY HAIR STYLINGGUARDIANS OF THE GALAXY VOL. 2
CAMILLE FRIEND, LOUISA ANTHONY, JULES HOLDREN
PITCH PERFECT 3CHERYL MARKS, MELISSA MALKASIAN,
ANDREA BOWMANTHE BIG SICK
TONIA CICCONE, TONI ROMAN-GRIMMTHREE BILLBOARDS OUTSIDE EBBING,
MISSOURICYDNEY CORNELL, SUSAN BUFFINGTON
WONDERROBERT PANDINI, AILSA MACMILLAN
BEST PERIOD AND/ORCHARACTER MAKE-UPBLADE RUNNER 2049
DONALD MOWAT, JO-ANN MAC NEIL, CSILLA HORVATH BLAKE
BRIGHTALESSANDRO BERTOLAZZI, CRISTINA WALTZ,
JUDY MURDOCKDARKEST HOUR
IVANA PRIMORAC, FLORA MOODYI, TONYA
DEBORAH LA MIA DENAVER, TERESA VEST, BILL MYER
MUDBOUNDANGIE WELLS, CARLA BRENHOLTZ, EMILY TATUM
THE GREATEST SHOWMANNICKI LEDERMANN, TANIA RIBALOW,
SUNDAY ENGLIS
BEST PERIOD AND/ORCHARACTER HAIR STYLING
ATOMIC BLONDE ENZO ANGILERI
BEAUTY AND THE BEASTJENNY SHIRCORE, MARC PILCHER,
CHARLOTTE HAYWARDBLADE RUNNER 2049
KERRY WARN, LIZZIE LAWSON ZEISS, JAIME LEIGH MCINTOSH
DARKEST HOURIVANA PRIMORAC, FLORA MOODY
I, TONYAADRUITHA LEE, MARY EVERETT
MUDBOUNDLAWRENCE DAVIS, DANA BOISSEAU
BEST SPECIAL MAKE-UP EFFECTS
DARKEST HOUR KAZUHIRO TSUJI, DAVID MALINOWSKI,
LUCY SIBBICKGUARDIANS OF THE GALAXY VOL. 2
JOHN BLAKE, BRIAN SIPESTAR WARS: THE LAST JEDI
NEAL SCANLAN, PETER SWORDS KINGTHE SHAPE OF WATER
MIKE HILL, SHANE MAHANWONDER
ARJEN TUITEN, MICHAEL NICKIFOREK
TELEVISION AND NEW MEDIA SERIES
BEST CONTEMPORARY MAKE- UPDANCING WITH THE STARS
ZENA SHTEYSEL GREEN, ANGELA MOOS, SARAH WOOLF
GRACE AND FRANKIEROBIN SIEGEL, DAVID DE LEON,
BONITA DEHAVEN
RuPAUL’S DRAG RACEDAVID PETRUSCHIN, JEN FREGOZO,
NATASHA MARCELINA DE POYOSATURDAY NIGHT LIVE
LOUIE ZAKARIAN, AMY TAGLIAMONTI, JASON MILANI
THE HANDMAID’S TALEBURTON LEBLANC, TALIA REINGOLD,
ERIKA CACERES
BEST CONTEMPORARY HAIR STYLINGDANCING WITH THE STARS
MARY GUERRERO, KIMI MESSINA, GAIL RYANEMPIRE
MELISSA FORNEY, THERESA FLEMING, NOLAN KELLY
GRACE AND FRANKIEJULIE REA, JONATHAN HANOUSEK,
MARLENE WILLIAMSRuPAUL’S DRAG RACE
GABRIEL VILLARREAL, HECTOR YOVANI POCASANGRE
SATURDAY NIGHT LIVEJODI MANCUSO, JENNIFER SERIO,
INGA THRASHER
BEST PERIOD/CHARACTER MAKE-UPGAME OF THRONES
JANE WALKER, NICOLA MATTHEWSGLOW
LANA HOROCHOWSKI, MAURINE BURKESATURDAY NIGHT LIVE
LOUIE ZAKARIAN, AMY TAGLIAMONTI, JASON MILANI
STRANGER THINGSAMY L. FORSYTHE, JILLIAN ERICKSON
THE CROWNIVANA PRIMORAC
BEST PERIOD/CHARACTER HAIR STYLING
GAME OF THRONES KEVIN ALEXANDER, CANDICE BANKS,
NICOLA MOUNTGLOW
THERAESA RIVERS, VALERIE JACKSONSATURDAY NIGHT LIVE
JODI MANCUSO, JENNIFER SERIO, INGA THRASHER
THE CROWNIVANA PRIMORAC
VIKINGSDEE CORCORAN, ZUELIKA DELANEY,
PETER BURKE
BEST SPECIAL MAKE-UP EFFECTSGAME OF THRONES
BARRIE GOWER, SARAH GOWERSATURDAY NIGHT LIVE
LOUIE ZAKARIAN, JASON MILANI, TOM DENIERSTRANGER THINGS
AMY L. FORSYTHE, JILLIAN ERICKSONTHE ORVILLE
HOWARD BERGER, TAMI LANE, GARRETT IMMELTHE WALKING DEAD
GREG NICOTERO
TV MINI SERIES OR MOVIE MADE FOR TELEVISION
BEST CONTEMPORARY MAKE- UPAMERICAN HORROR STORY: CULTERYN KRUEGER MEKASH, KIM AYERS,
SILVINA KNIGHTBIG LITTLE LIES
STEVE ARTMONT, NICOLE ARTMONTFARGO
GAIL KENNEDY, JOANNE PREECE, DANIELLE HANSON
MICHAEL JACKSON: SEARCHING FOR NEVERLAND
GENEVA NASH-MORGAN, SUSAN LA PRELLE, APRIL CHANEYTWIN PEAKS
DEBBIE ZOLLER, RICHARD REDLEFSEN, MANDI CRANE
BEST CONTEMPORARY HAIR STYLINGAMERICAN HORROR STORY: CULTMICHELLE CEGLIA, SAMANTHA WADE,
BRITTANY MADRIGAL-FIELDBIG LITTLE LIES
MICHELLE CEGLIA, FRANCES MATHIAS, LONA VIGI
FARGOCHRIS GLIMSDALE, PENNY THOMPSON,
JUDY DURBACZMICHAEL JACKSON: SEARCHING FOR
NEVERLANDKAREN DICK,
ELIZABETH “LIZ” FERGUSON-BURNETTMTV VIDEO MUSIC AWARDS 2017
JERILYNN STEPHENS, MEAGAN HERRERA-SCHAAF, MARIA SANDOVAL
BEST PERIOD/CHARACTER MAKE-UP
A CHRISTMAS STORY LIVETONIA GREEN, SILVIA LECZELFEUD: BETTE AND JOAN
ERYN KRUEGER MEKASH, ROBIN BEAUCHESNETHE WIZARD OF LIES
CARLA WHITE, RONNIE SPECTER, LORI HICKSTWIN PEAKS
DEBBIE ZOLLER, RICHARD REDLEFSEN, MANDI CRANE
WET HOT AMERICAN SUMMER: TEN YEARS LATER
LINDSAY GARRISON, LAURA PEYER, ALEX PERRONE
BEST PERIOD/CHARACTER HAIR STYLING
A CHRISTMAS STORY LIVEDEAN BANOWETZ, LOTUS SEKI,
DERRICK SPRUILLAMERICAN HORROR STORY: CULTMICHELLE CEGLIA, SAMANTHA WADE,
JULIE RAELFARGO
CHRIS GLIMSDALE, CAROL DORANFEUD: BETTE AND JOAN
CHRIS CLARK, RALPH ABALOS, WENDY BOSCON-SOUTHARD
THE WIZARD OF LIESJERRY POPOLIS, AARON QUARLES,
CAROL HEMMING
BEST SPECIAL MAKE-UP EFFECTSAMERICAN HORROR STORY: CULT
ERYN KRUEGER MEKASH, MICHAEL MEKASH, DAVID ANDERSON
BLACK MIRROR: “USS CALLISTER”TANYA LODGE
FARGOGAIL KENNEDY, DAVE TRAINOR,
CHRISTINA TEA SCOTTGENIUS
DAVINA LAMONT, GORAN LUNDSTROMTWIN PEAKS
DEBBIE ZOLLER, RICHARD REDLEFSEN, JAMIE KELMAN
COMMERCIALS AND MUSIC VIDEOS
BEST MAKE-UPAMERICAN HORROR STORY: CULT
PROMOTIONAL CAMPAIGNKERRY HERTA, JASON COLLINS, CRISTINA WALTZ
FOO FIGHTERS “RUN”TONY GARDNER, THOMAS FLOUTZKATY PERRY “SWISH SWISH”
KOJI OHMURA, APRIL HUTCHINSONNFL SUPER BOWL BABY LEGENDSNICOLE HAWKYARD, MICHELLE RADOW
SPECTRUM TV COMMERCIAL “PARENT TEACHER NIGHT”
EDWARD FRENCH, MARGARET BESERRA-PRENTICE, BART MIXON
BEST HAIR STYLING
AMERICAN HORROR STORY: CULT PROMOTIONAL CAMPAIGN
NICKI ALKIRE, FERNANDO NAVARRO, STEPHANIE RIVES
HONDA CAR COMMERCIAL WITH SEAN HAYES “JACK GOES BIG”
TIM BURKE, RENEE VACAiPHONE X, DAVID BECKHAM AND SPRINT:
GAME CHANGERSJERILYNN STEPHENS,
MEAGAN HERRERA-SCHAAF, KEN PAVESKATY PERRY “SWISH SWISH”
AUDREY FUTTERMAN-STERN, TOM OPITZSELENA GOMEZ “BAD LIAR”
LINDA FLOWERS, ANNA ROSE KERN, JAMES SARTAIN
PLATINUM SPONSORS SILVER SPONSORS
RUBY SPONSORSDIAMOND SPONSOR SAPPHIRE SPONSORS PREMIER SPONSORS
GOLD SPONSOR
THEATRICAL PRODUCTIONS (LIVE STAGE)
BEST MAKE-UPKING CHARLES III
RAENAE KUAEA; JAZMYN AUBREYMAMMA MIA
VANESSA DIONNE, CHRISTINA TRACEY, ROMAINE MARKUS-MYERS
NIXON IN CHINAVANESSA DIONNE, RHEANNE GARCIA,
DONNA LEVYSALOME
DARREN JINKS, BRANDI STRONATHE TALES OF HOFFMANN
DARREN JINKS, BRANDI STRONA, RENEE HORNER
BEST HAIR STYLING
LES LIAISONS DANGEREUSESJESSICA MILLSMAMMA MIA
VANESSA DIONNE, CASSIE RUSSEK, RHEANNE GARCIANIXON IN CHINA
VANESSA DIONNE, RHEANNE GARCIA, TIM BOHLETHE TALES OF HOFFMANN
DARREN JINKS, RAQUEL BIANCHINI, LINDA CARDENAS
ZOOT SUITJESSICA MILLS, RICK GEYER, MARIO DURAN
CHILDREN AND TEEN PROGRAMMING
BEST MAKE-UPANNE WITH AN E
DIANE MAZUR, LARISSA PALASZCZUKHENRY DANGER
MICHAEL JOHNSTON, PATTI BRAND-REESE, MELANIE MILLS
JUST ADD MAGICMYRIAM AROUGHETI, MERRY LEE TRAUM
THE THUNDERMANS MICHELLE KECK SMITH, CHELSEA JOLTON
WALK THE PRANKJENNIFER ASPINALL, NED NEIDHARDT
BEST HAIR STYLING
AN AMERICAN GIRL STORYIVY & JULIE 1976:A HAPPY BALANCE
JOSIE PENG, JENNIE LECHLEIDNERHENRY DANGER
JOE MATKE, ROMA GODDARD, DWAYNE ROSSJUST ADD MAGIC
GABRIELLE SUAREZ, DESIREE PONCETHE THUNDERMANS
JEANETTE (JANI) KLEINBARD, JANET MOOREWALK THE PRANK
URSULA HAWKS, MARY HOWD
DAYTIME TELEVISION
BEST MAKE-UPDR. PHIL
COOL BENSONSUPER SOUL SUNDAY
DERRICK RUTLEDGETHE BOLD AND THE BEAUTIFUL
CHRISTINE LAI-JOHNSON, CHRIS ESCOBOSA, JENNA WITTMAN
THE REAL DAYTIME TALKSHOWMELANIE MILLS, GLEN GUTIERREZ,
MOTOKO HONJO-CLAYTON
BEST HAIR STYLINGTHE BOLD AND THE BEAUTIFUL
LISA LONG, DANIELLE SPENCER, DANIELLE DIXON
THE REAL DAYTIME TALKSHOWROBERTA GARDENER-ROGERS, RAY DODSON,
NOOGIE THAISUPER SOUL SUNDAY
NICOLE MANGRUM
MUAHS-THR_full-page.indd 1 2/16/18 3:01 PM
AspartofthebarteragreementanadwithallnomineeswasfeaturedintheTheHollywoodReporterFeb.212018issue.Oneoftheir
mostpopularissues!
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EVENTLISTINGSThegalawaslistedon35+industrycalendarsandeventlistingsites.
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CREDENTIALEDREDCARPETPRESSOver35outletswerecredentialedtocovertheAwards;thisincludedover20photographers,video
interviewersandprintreporters.
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REDCARPETLIVESTREAMForthefirsttime,theMUAHS’redcarpetwentlivefromtheredcarpet.HostFrankieGrande interviewed
honorees,nomineesandMUAHSVIPsbeforetheshow.Theshowcurrentlyhasover1.8Kviews.
FrankieGrandewasadrivingforcewithMUAHSpublicitywithhislargefanbase.ManyofournomineesandsponsorswereabletosharetheirMUAHSexperienceonthelivestreamwithhim.
WatchLiveStreamHere:www.local706.org/live-red-carpet/
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SEATEDPRESSOver10reporterswereinattendanceasseatedpress.
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PHOTOandVIDEOCOVERAGE
• GettywashiredtobuildanEPKsiteepklink.com/muahsawards2018 thathousesphotos,videoandthewinnersrelease.
• HoneysweetProductionsgatheredvideothroughoutthenightthathighlightspecialmomentsandspeechesthatwerepublishedtotheEPKsite.
Immediatelyaftertheshow,thisEPKlinkwasblastedtoWMC’spresslist,aswellas,Getty’sdistributionlistofover1,500outlets.
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POST-EVENTPUBLICITYThewinnersannouncementearnedover59millionimpressionsand82breakswithatotalpublicityvalueof$2.6million.Topdriversofpost-awardscoverageincludedHenryDangerwinandDarkestHour.
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POST-EVENTPUBLICITY
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POST-EVENTPUBLICITY
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2018MUAHSAWARDSSOCIALMEDIAREPORT
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SOCIALMEDIAREPORT– TOPPOSTS
Facebook TopPost:• Reach: 1,058• Reaction: 48• Likes: 45
Instagram TopPost:• Reach: 1,709• Likes: 220
TopTweet:• Impressions: 14.8K• Engagements: 226
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TWITTERSUMMARY
TopMention:
Via@FJGCheerSquad258Engagements,22Retweets,135Likes
TopMediaTweet:
Via@Local_7067.1KImpressions,13Retweets,13Likes
OverallSummary:
Tweets: 42TotalImpressions: 117.15KProfileVisits: 4.4KNewFollowers: 71Mentions: 141AnalyticsviaTwitterInformationshownaboveisbetweenthe#MUAHSAwards daterange(Jan.2018– Mar.2018)
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NOTABLEMENTIONS
OliviaSanabia |Presenter7.8KFollowers|7Retweets|67Likes
Loni Love|Host362KFollowers|2Retweets|28Likes
FrankieJGrande|RedCarpetHost&Performer1.15MFollowers|46Retweets|369Likes
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TWEETSFROMSPONSORS
Hask Hair|Sponsor20.7KFollowers
NYXProMakeup|Sponsor991KFollowers
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INSTAGRAMSUMMARY
186likes|1.5KReach|5Comments
179likes|1.6KReach
183likes|1.5KReach
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INSTAGRAMSUMMARYCONTINUED
GALLERY|201likes|2KReach|6Comments 220Likes|1.7KReach|7Comments
OverallSummary:
Posts: 41TotalLikes: 4.4KTotalComments: 109Avg.LikesPerPost: 107.5Avg.CommentsPP:2.7AnalyticsviaHootSuiteInformationshownaboveisbetweenthe#MUAHSAwards daterange(Jan.2018–Mar.2018)
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HONORABLEMENTIONS
@OliviaSanabia @AmberoniStevensWest@ComicLoniLove
OliviaSanabia |Actress|JustAddMagic43.8KFollowers
Loni Love|MUAHSHost|TheRealDaytimeTalkshow896KFollowers
AmberStevensWest|Actress|Ghosted86.9KFollowers
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Thisyear,wedevelopedaplantotakeadvantageofInstagram’s‘Story’featuretosharewinnerannouncementslivefromtheevent.
Theimageswepostedtothegridincludedredcarpetlooks,backstagepreviewsandtheprofessionalphotosthatweretakenattheevent.
Eachpostearnedover540impressionseachfromFeb.23– Mar.3withaover11Kviewtotal.
Thestoryissaved on@Local_706’sInstagramprofilepermanently.
INSTAGRAMSTORY
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MUAHSAWARDSSOCIALMEDIAREPORT– SHOWDAY
This year, Twitter, Instagram and Facebook were used to promote the MUAHSAwards. We shared a range of content across all three platforms including, text,video, photos, graphics, emojis and GIFs.We gave followers a chance to see behind-the-scenes footage from the redcarpet and backstage throughout the night. Twitter and Instagram were usedfor live winner announcements. Facebook was used for pre-show promotion ofour social media coverage on Twitter and Instagram.We earned a combined total of 221K impressions and gained 327 followers.The official #MUAHSawards hashtag was used over 1.2K times and earned3.5M impressions.
SUMMARY
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Facebook was usedprimarily to promote theevent and other socialmedia platforms where wewere live announcingwinners. We used Facebookto share post-show updatesand images. We also clippedvideo from the show andpromoted across all socialplatforms.
OverallSummary:
PageViews: 1.1KPageLikes: +82Reach: 4.2KPostEngagements: 1.2KPageFollowers: 91AnalyticsviaFacebookInformationshownaboveisbetweenthe#MUAHSAwards daterange(Jan.2018–Mar.2018)
FACEBOOKSUMMARY
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ATAGLANCE
PageViews: 1.1KPageLikes: +82Reach: 4.2KPostEngagements: 1.2KPageFollowers: 91
Posts: 41TotalLikes: 4.4KTotalComments: 109Avg.LikesPerPost: 107.5Avg.CommentsPP:2.7
Tweets: 42TotalImpressions: 117.15KProfileVisits: 4.4KNewFollowers: 71Mentions: 141
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UNTILNEXTYEAR!