2 0 1 8 M E D I A K I T

WE HAVE THE SPA & POOL AUDIENCE YOU NEED TO SUCCEED.

Photo credit: Platinum Pools, Wheeling, Ill.

WHEN IT COMES TO HIGH-IMPACT MARKETING, we have the audience you need to improve your bottom line:

audited print subscription, meticulously maintained email list and engaged social media connections. Plus, we have the solutions

you need to be seen by your top prospects through our print, digital and social media marketing platforms — all designed for

maximum impact.

CONNECTING YOU TO DECISION-MAKERS WHO DRIVE YOUR BUSINESS FORWARD.PRINT | DIGITAL | SOCIAL

Photo credit: California Pools, San Clemente, Calif.

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WELCOME + INTRODUCTIONinfo.aquamagazine.comAQ

50,000+ MONTHLY WEB VISITORS15,000 MAGAZINE SUBSCRIBERS16,800+ EMAIL SUBSCRIBERS

AQUA’S MULTI-PLATFORM APPROACH TO THE ENTIRE SPA & POOL MARKET:

12,000+ SOCIAL MEDIA CONNECTIONS

REACH PROSPECTS IN EVERY VERTICAL

7,668 Pool Retailers

6,367 Spa Retailers

5,796 Pool Builders 2,616 Other

4,280 Technicians

15,000 Total Print Subscribers

Print circulation breakdown only. Digital breakdown can be found at info.aquamagazine.com/digital-audience.

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We are the most sought-after resource in the spa and pool industry

because AQUA Magazine delivers an incredible value to our readers with

each monthly issue. Industry professionals want a magazine that covers

both sides of the business … and that’s exactly what we provide: from pool

and spa retailing to construction and maintenance, we cover it all. Our

dedication to the industry has allowed us to cultivate an engaged audience

that relies on AQUA Magazine to find the products and services they need to

help their businesses grow.

“ We’ve continued to advertise with AQUA year after year because the distribution of their magazine reaches our target audience. We know that a lot of our customers read AQUA Magazine, in fact, we often see the magazine in their offices when we visit. What’s great about AQUA is the variety of products they offer; as the industry has evolved, we’ve been able to evolve as well, into their digital platforms.

— Shenaz Patel, General Manager | The Cover Company “

SCOTT WEBBExecutive Editor (608) 729-4221

scott@aquamagazine.com

YOUR TRUSTED PARTNER IN THE SPA & POOL INDUSTRY

NOVEMBER 2016

SELLING TUBS IN THE RESORT MARKET – 33

TALK TO YOUR TECHS – 43

HOW IS A WATERPARK LIKE A PACKAGE POOL? – 46

COOL TRUCK WRAPS AND VANITY PLATES – 52

COMPLETE PSP EXPO COVERAGE – 56

TRUSTED RESOURCE. PROVEN ENGAGEMENT. 40 YEARS EXPERIENCE.

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PRINTinfo.aquamagazine.com/print

15,000Third-party audited print subscribers

OUR NUMBERS SPEAK FOR THEMSELVES

Being audited means that our 15,000 print subscribers are independently verified to ensure that:

1. They have personally requested to receive the magazine.

2. They are decision-makers in the spa and pool industry.

3. Our subscribers are current — our list contains no outdated records that are no longer relevant.

At AQUA, we’re proud that we’re an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant

resources every year to maintaining our audited status.

Learn more at info.aquamagazine.com/audit

of AQUA print subscribers have renewed their subscription within the past 14 months

(as of September 1, 2017)

of AQUA’s readers have acted on advertisements

inside the magazine in the past year

82% of AQUA’s readers are

owners, presidents, CEOs, VPs or managers of their

organizations

84% 93%

WHAT DOES AUDITED CIRCULATION MEAN?

Photo credit: Maxa Watershapes, San Jose Del Cabo, Mexico

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WE’RE MORE THAN JUST PRINT. We also have the high-visibility, impactful digital marketing solutions you

need to help you reach your prospects when and where they are consuming industry-related content 24/7.

ALIGN YOUR COMPANY WITH THE INDUSTRY’S

MOST TRUSTED INFORMATION SOURCE.

“ Because I’ve always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven’t let us down!

— Battista Remati, Chief Creative Officer | Pleatco “

CUSTOM E-MAIL

Exclusive opportunity to reach a targeted audience (of your choice) from a list of 14,000+ decision-makers who look to this resource to find the latest products and services

WEBSITE

AQUAMagazine.com is home to decades of spa and pool content, including builder, retailer and service tips, information and news, with 600,000+ annual pageviews

SOCIAL MEDIA

A fun and engaging way to reach 12,000+ spa and pool decision-makers who live and breathe the industry

AQUA TODAY

16,800 engaged spa and pool professionals rely on our twice-weekly E-News to stay up-to-date on the latest industry news, trends and information

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UNPARALLELED DIGITAL ENGAGEMENT

600,000+Total Yearly Visitors to

AQUAMagazine.comAverage Open Rate for AQUA Email Products

29%

DIGITAL + SOCIALinfo.aquamagazine.com/digital

Social Media Growth Since Nov. 2016 (Facebook, Twitter, LinkedIn, Pinterest and Instagram)

17%Increase in Q1-Q2

Web Visits for 2017

25%

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“ I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the pool and spa industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we’ve even had to launch a new pool & spa specific website to better track the leads and information we’ve been receiving.

— Rachael Pritz, Executive Director | RB Control Systems “

CASE STUDY: RB CONTROL SYSTEMSWhen RB Control Systems was looking for a content marketing solution to reach pool and spa professionals, they turned to AQUA to achieve their goals.

The AQUA team outlined a fully integrated marketing package — tailored specifically to RB Control Systems’ goals — that included exclusive sponsorship of:

• AQUA’s State of the Industry Retail Report — print, online, newsletter and social media

• Q&A interview inside the May 2017 issue of AQUA Magazine

• Prize giveaway for survey participants

• Print and digital advertisements

As a result, RB Control Systems strengthened their brand reputation as a leader in retail software solutions. Learn more at info.aquamagazine.com/casestudy

LOOKING FOR YOUR OWN UNIQUE, INTEGRATED MARKETING SOLUTION? LET’S BRAINSTORM IDEAS.

INTEGRATED MARKETING

16,800+EMAIL SUBSCRIBERS

50,000+MONTHLY WEBSITE VISITORS

12,000+SOCIAL MEDIA CONNECTIONSPRINT SUBSCRIBERS

15,000

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2 0 1 8 E D I T O R I A L C A L E N D A R

READY TO GET

STARTED?

STAN CHAMBERSWEST SALES(949) 253-8725stan@aquamagazine.com

JARED FISHEAST SALES (608) 729-4220jared@aquamagazine.com

MONTH AD CLOSE AD DUE SPECIAL COVERAGE FEATURES PRODUCT FOCUS*

JANUARYBONUS DISTRIBUTION:The Pool & Spa Show (Atlantic City)Mid-America Pool & Spa ShowSouthwest Pool & Spa Show

NOV. 22 NOV. 30 The Pool & Spa Show (Atlantic City) Issue

Distribution Chemicals

FEBRUARYBONUS DISTRIBUTION:Everything Under the Sun Expo (Orlando Show)

DEC. 22 DEC. 29 Truck/Van ContestThe best service vehicles in the industry compete for top honors.

Fiberglass Pools, Filtration, Automatic Pool Covers

Vinyl-Liner Patterns

MARCH JAN. 24 JAN. 31 Finding the Next Generation of Pool and Spa Professionals

Controls and Automation,Automatic Pool Cleaners

Outdoor Living Spa Accessories

APRIL FEB. 21 FEB. 28 The AQUA 100 ReturnsTop Retailers from Across North America

Inground Package Pools,Pool Equipment

Saunas, Safety Products

MAY MARCH 23 MARCH 30 STATE OF THE INDUSTRYMarket Reports for: Retail, Service, Build/Design, Hot Tub Retailers

JUNE APRIL 23 APRIL 30 Outdoor Living Swim Spas, Outdoor Living,Chemicals, Pool Equipment, Business Software Products

Water Testing

JULY MAY 24 MAY 31 Renovation High-Tech Pools, Pool Lighting, Winter Pool Covers

Fiberglass Pools, Renovation: Decking, Finishes, Paints and More

AUGUST JUNE 25 JULY 2 Pool Equipment Spa Covers and Removal Systems, Pool Sanitizing, Pool Equipment

Winterizing Products

SEPTEMBERBONUS DISTRIBUTION:PIE Show (Monterey, CA)

JULY 23 JULY 30 3rd Annual “Hot Water” IssueSpecial Focus on Spas

Portable Spas

OCTOBER AUG. 23 AUG. 30 APSP Awards of ExcellenceThe finest in pool building on display.

Chemicals, Filtration Automatic Pool Cleaners

NOVEMBERBONUS DISTRIBUTION:Int’l | Pool | Spa | Patio Expo

SEPT. 24 OCT. 1 The International Pool | Spa | Patio Expo Issue

Outdoor Living Show Products

DECEMBERBONUS DISTRIBUTION:All Major Industry Shows

OCT. 25 NOV. 1 BUYERS’ GUIDEThe industry’s handbook for quick reference to all suppliers.

*Denotes free submission opportunity. Issue advertisers receive enhanced listing.

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PRODUCTSPROVEN TO MAKE AN IMPACT

Multiple print solutions and sizes available. Ask us about our “outside the box” print opportunities to help make your brand really stand out. Explore all of our print marketing solutions at info.aquamagazine.com/print.

PRINT

From social media to banner ads to Custom E-Mail, we have a digital solution designed to meet any marketing need and get you proven results. Explore all of our digital marketing solutions at info.aquamagazine.com/digital.

DIGITAL

Leaderboard Banner Ads

Custom E-Mail

AQUA Today Banner Ads

AQUA Magazine Print Ads

SOCIAL

Social Media Posts

Removable Booklet Die-cut Insert French Door Cover

Custom Cover Special Insert Options

INTEGRATED MARKETING + PRODUCTSinfo.aquamagazine.com/recommendationsAQ

RATES ARE GROSS. 15% AGENCY DISCOUNT APPLIES. VISIT INFO.AQUAMAGAZINE.COM/RATES

When evaluating marketing spend, make sure engagement is at the top of your list. Without it, you might be advertising — in print or online — to an empty room.

PRICING

PRINT ADVERTISINGFOUR COLOR 1 Issue 3 Issues 6 Issues 12 IssuesSpread $5,960 $5,740 $5,335 $5,115Page 3,490 3,325 3,120 3,0152/3 Vertical 3,025 2,820 2,660 2,5701/2 Island 2,710 2,540 2,390 2,3001/2 Horizontal or Vertical 2,475 2,325 2,195 2,1201/3 Horizontal or Vertical 2,090 1,995 1,870 1,8201/4 1,880 1,795 1,695 1,6401/6 1,620 1,545 1,490 1,410*Black and white rates available upon request

CUSTOM CONTENTSponsored Video (One Video) $1,800

Sponsored Content Digital Call for pricing

Sponsored Content Print Call for pricing

Social Media Package (Add-on to current contract) $500

MARKETPLACE(non-commissionable) 1 Issue 3 Issues 6 Issues 12 Issues

1/12 $580 $540 $480 $4201/6 1,100 1,000 900 800

MICROSITE Annual: $1,500

CONTENT LIBRARY Annual: $10,000

DIGITAL ADVERTISINGBANNER ADS 1 Month 6 Months 12 Months

Welcome $1,000 $5,500 $10,000

Leaderboard 600 3,300 6,000

Block 1 500 2,700 5,000

Block 2 400 2,100 4,000

AQUA TODAY1 Week 6 Weeks 12 Weeks

1st Banner $865 $750 $630

2nd Banner 750 650 545

3rd Banner 580 500 420

4th Banner 445 420 365

5th Banner 425 400 350

E-NEWSLETTER

CUSTOM E-MAIL

One Mailing $1,750

CUSTOM COVER AND SPECIAL INSERT OPTIONSCustom Cover | Insert Call for pricing

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INFO.AQUAMAGAZINE.COM

ACCESS MAXIMUM BUYING POWER WITH

STAN CHAMBERSWEST SALES(949) 253-8725stan@aquamagazine.com

JARED FISHEAST SALES (608) 729-4220jared@aquamagazine.com

READY TO GET STARTED?

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SOCIALDIGITALPRINT

22 E. Mifflin St., Suite 910 | Madison, WI 53703 | 608.249.0186 | aquamagazine.com | info.aquamagazine.com

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