2018 MEDIA KIT - nema.org · 2018 MEDIA KIT nema.org/advertise electroindustry Connect with 3...

2018 MEDIA KIT nema.org/advertise

electroindustryConnect with 3 million decision makers

in the U.S. electrical supply chain

National Electrical Manufacturers Association

http://www.nema.org/advertise

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view

We’re Here to HelpFor more information and to reserve space, please contact Chris Riordan at 202-367-2462 or [email protected].

The Voice of the ElectroindustryThe National Electrical Manufacturers Association (NEMA) is the leading trade association of electrical equipment and medical imaging manufacturers. Our 350 Member companies make safe, reliable, and efficient products and systems. By partnering with NEMA, you’ll reach decision makers in all major end markets, including:

• Building systems• Electrical infrastructure• Industrial systems

• Lighting systems• Medical imaging• Utility systems

Reach Key Stakeholders with an Integrated Marketing StrategyNEMA’s suite of print, digital and in-person opportunities provide advertisers and sponsors an incredible reach of more than 3.1 million impressions annually.

80,000standards downloads

70,000magazine subscribers

3 millionweb and social views

2 | NEMA 2018 MEDIA KIT


nema.org/advertise | 3

electroindustry is NEMA’s award-winning monthly magazine. A must-read for industry leaders, every issue of electroindustry features in-depth analyses of the most pressing issues and developments, keeping readers apprised of legislative and regulatory updates, electrical and standards trends, and activities of NEMA and its Member companies.

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ACTIONS TAKEN

48%discusses/forwarded an item

65% researched a product

66% visited NEMA’s website

PURCHASING POWER

73% are involved in purchasing decisions

58%have an annual budget of $100,000+ for purchasing components, equipment, and services

n 43% specify, approve, and make purchasesn 30% research and recommend products

READERS BY JOB FUNCTION

60% Technical 40% Business

n Economist/analyst/statisticiann Electrical contractor/distributorn Engineern Information technologistn Inspectorn Medical imaging professional

n Executiven Government employeen Manager/directorn Marketing/communicationsn Purchasing agentn Sales

COMPANY TYPE

26% Construction10% Education

5% Mining

13% Government47% Manufacturing

2% NGO/Association

2% Real estate4% Transportation

9% Product distribution10% Public utility

Source: electroindustry Magazine Readership Survey, Fall 2016

70,000OPT-IN

MONTHLYCIRCULATION



JANUARYElectrification of InfrastructureSpace: 11/28/17 • Artwork: 12/18/17

• Products and systems that can be electrified to reduce reliance on liquid fuels

• Transportation and energy recovery (e.g., in rail)

• History of electrification of America

• DC microgrids• EV supply equipment/systems

FEBRUARYLightingSpace: 12/15/18 • Artwork: 1/15/18

• New technologies/systems• Outdoor lighting and

transportation• Healthcare• Protecting the industry with

cyber and physical security• Trade policies• Political, legal, and tax

ramifications

Bonus Distribution: LightFair

MARCHConnecting with the MUSH MarketSpace: 1/8/18 • Artwork: 2/15/18

• A look at aging federal, state and local government buildings, universities, schools and hospitals buildings that need building improvements

• Energy Savings Performance Companies

• Energy Savings Performance Contracts

APRILDigitization of the Industry Space: 2/16/18 • Artwork: 3/18/18

• Internet of Things• Utilities• Medical imaging (MITA)• New technologies &

relationships with software companies

• Appliances that can be digitized (e.g., heat pumps, water heaters)

MAYFuture of Electrical Safety and StandardsSpace: 3/16/18 • Artwork: 4/18/18

• Standards relevant to upcoming storm season

• Anti-counterfeiting• Relevant products (e.g., surge

protective devices, wiring devices)

• Safety standards• Fire, life safety, security, and

emergency communications

JUNEBuilding Systems: Evolution of an Energy Efficient FutureSpace: 4/20/18 • Artwork: 5/18/18

• High-performance buildings• Net-zero energy• Predictive maintenance• Renewable energy sources• Increasing resilience• Improving occupant health,

comfort, and productivity

JULYNext-Generation Supply ChainSpace: 5/18/18 • Artwork: 6/18/18

• Protecting the industry with physical and cybersecurity

• Just-in-time manufacturing• Suppliers in the supply chain• Political, legal, tax, and trade• Data and risk management and

analysis• Meeting the needs of storm

recovery

AUGUSTInterconnectivity & InteroperabilitySpace: 6/22/18 • Artwork: 7/18/18

• Industrial automation control products & systems

• Sensors• Telecommunications• Artificial Intelligence (AI)• Augmented Reality (AR)• Urban water / energy-water

nexus

SEPTEMBERWhat’s the Next Big Idea?Space: 7/20/18 • Artwork: 8/17/18

• NEMA’s Strategic Initiatives for 2019

• Storm readiness

OCTOBERYear in Codes/Get Out the VoteSpace: 8/24/18 • Artwork: 9/18/18

• How does a standard become integrated into code

• National safety codes• Medical imaging

NOVEMBERGrid ModernizationSpace: 9/21/18 • Artwork: 10/18/18

• Cybersecurity• New technologies & relationships• Switchgear• MITA insert

Bonus Distribution: NEMA Annual Meeting; Radiological Society of NorthAmerica (RSNA®) Annual Meeting

DECEMBERTransportationSpace: 10/19/18 • Artwork: 11/16/18

• Electrification of transportation • Autonomous vehicles (V2V)• Annual meeting wrap-up• New Congress preview

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4-Color Only 1x 6x 12x

Two-page Spread $6,485 $6,080 $5,185

Full Page $3,895 $3,675 $3,560

2/3 Page $2,960 $2,865 $2,815

1/2 Page $2,690 $2,580 $2,525

1/3 Page $2,180 $2,050 $2,015

1/6 Page $1,785 $1,760 $1,735

Ad Size Width Height

Two-page Spread 17” 10.875”

Full Page Bleed 8.75” 11.125”

Full Page No Bleed 7.5” 9.875”

2/3 Page Horizontal 7.5” 6.5”

2/3 Page Vertical 4.875” 9.875”


1/3 Page Square 4.75” 4.75”

1/3 Page Vertical 2.375” 9.875”


1/6 Page Vertical 2.375” 4.875”

Premium 1x 6x 12x

Cover 2 $4,560 $4,375 $4,150

Cover 3 $4,345 $4,135 $3,945

Cover 4 $5,245 $5,080 $4,560

Opposite Contents $4,090 $3,885 $3,580 Publication Trim Size: 8.5 x 10.875”Bleed: Add 0.125” beyond trim

Ads will be accepted in the above dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications.

• TIFF, EPS or print-ready PDF file required. • NEMA does not accept film or any native

application file formats (Quark, MS Word, PageMaker, etc.).

• TIFF images should be 300 dpi min. for halftones, 1200 dpi for line art.

• EPS files should be 300 dpi min. All fonts must be outlined and all images must be provided, even if they are embedded in the file.

• PDF files must be submitted 300 dpi or better and all fonts must be embedded.

• Submit artwork to Elizabeth Ferry at [email protected]

electroindustry Ad Rates Ad Specifications

Cover RatesCovers are four-color only. Cover rates include all charges for color and bleed. Priority for covers will be given to 12-time and then to 6-time contracts.

Short RatesAdvertisers will be short-rated if, within 12 months of the date of their first insertion, they do not use the amount of space upon which their billings have been based. Frequency rate breaks are available at the time of the earned rate only. Proper notification will be given of any rate change.

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Reach Your CustomersNEMA Advertising SalesThe Townsend GroupChris RiordanTel: (202) [email protected]


mailto:eferry%40townsend-group.com?subject=

mailto:[email protected]


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Save Up to 40% with a CustomNEMA Advertising PackageNEMA offers an integrated solution that combines print, digital, and events to help you reach the largest number of decision makers in the U.S. electrical supply chain. Tell us your marketing goals and we’ll craft a custom package catered to your unique needs. The more you advertise, the more you’ll save!

Sample Lead Generation Package:• Print advertising in electroindustry magazine• Sponsorship of the electroindustry mobile and tablet app• Banner advertising in nema.org• Sponsored content placement in eiXtra e-newsletter• Advertising in the Electrical Standards and Products Guide • Sponsorship of one or more IoTNOW webinars• Additional advertising discount(s)

Let’s Get StartedContact Chris Riordan at 202-367-2462 or [email protected] to start building your custom package.


1) ELECTROINDUSTRY APPIncrease your visibility by becoming an official Publishing Partner of the new electroindustry app! Partners receive logo recognition in the email alerting readers of the latest content, as well as recognition in the mobile and tablet apps. Call today for a demo and more information.

2) NEMA.ORGNEMA’s website is the portal to electroindustry information, providing comprehensive data for all NEMA electrical product categories. In addition to a powerful search engine, nema.org helps users stay engaged with the industry and association. Average 143,000 pageviews and 51,000 unique visitors per month.

3) EIXTRA E-NEWSLETTER

eiXtra is published electronically every other week with a circulation of more than 26,000. It covers technological advances; Member news, M&As, and awards; manufacturer, regulatory, and policy updates; standardization trends; business indices; and more. Average open rate is 17%.

4) STANDARDS SPOTLIGHT

Standards Spotlight is a biweekly e-newsletter sent to 12,000 downstream users of NEMA standards, including consulting engineers, designers, specifiers, inspectors and electrical contractors. Average open rate is 34%.

5) ELECTRICAL STANDARDS & PRODUCTS GUIDE (ESPG)

The ESPG lists electrical products and NEMA standards, product categories, and the Member manufacturers of those products. Published online, the ESPG attracts more than 100,000 views annually. Upgrade your company listing and reserve your ad space today.

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Deliver Results with NEMAFrom nema.org to the new electroindustry app, NEMA offers five digital opportunities to reach your target audience and marketing goals.



Publishing Partner Sponsorship Per Month

Includes logo recognition in the mobile/tablet apps and e-mail blast to readers. $2,000

*Rates are per month. Minimum buy of three months.

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Sponsor the ei App for iOS and AndroidThe new electroindustry magazine app provides readers with on-the-go content that is optimized across all mobile devices. Become one of three Publishing Partners every month and receive logo recognition in the email alerting readers of the latest content, as well as recognition on the homepage of the app.

NEMA Advertising SalesThe Townsend GroupChris RiordanTel: (202) [email protected]

Production ContactSend company logo to Elizabeth Ferry at [email protected]

Reach Your Customers




Ad Size Homepage Run-of-site

120 x 240 $35 CPM* $30 CPM*

*30 day rate. Minimum buy of 25,000 impressions.

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Average Monthly Pageviews: 143,000+ Unique Monthly Visitors: 51,000+

nema.org is one of the most visible and cost-effective ways to market your products and services. Build brand exposure and start driving customers directly to your company’s website today!

DeadlinesSpace and artwork due 10 business days prior to launch date.

Ad Specifications Ads will be accepted in the correct dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications.

• JPEG or GIF format only.• Third-party tags are accepted.• File size limit is 40k.• Animations are accepted with a maximum

looping restriction of three times.• Advertiser must supply a URL link for the

ad. Proof of publication available upon request.

• Send ad materials to Elizabeth Ferry at [email protected].


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240120

x240





Ad Size 2x 4x 6x

Top Banner 468 x 60 $950 $855 $800

Bottom Banner 468 x 60 $750 $675 $635

Sponsored Content (includes 180 x 150 ad) $950 $855 $800

*Rates are per issue. Minimum buy of two issues.

eiXt

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Average Open Rate: 17%

Revamped for 2018, NEMA’s eiXtra e-newsletter delivers valuable industry news every other week to more than 26,000 subscribers. Take advantage of our new sponsored content placement to deliver maximum ROI.



• JPEG or GIF format only.• File size limit is 40k.• For sponsored content, please submit a headline,

body (250 characters with spaces), and URL link(s).• Advertiser must supply a URL link for the ad. Proof of

publication available upon request.• Send ad materials to Elizabeth Ferry at eferry@

townsend-group.com.

Reach Your CustomersContact Chris Riordan at (202) 367-2462 or [email protected].

468 x 60

468 x 60

180 x 150





Ad Size Monthly Rate

275 x 200 $1,000

*Monthly rate includes two issues.

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Sent biweekly, Standards Spotlight showcases the latest published standards to more than 12,000 downstream users, including consulting engineers, designers, specifiers, and electrical contractors. Rate includes an exclusive ad placement in two issues.



• JPEG or GIF format only.• File size limit is 40k.• Advertiser must supply a URL link for the ad. Proof of

publication available upon request.• Send ad materials to Elizabeth Ferry at eferry@

townsend-group.com.

Reach Your CustomersContact Chris Riordan at (202) 367-2462 or [email protected].

275 x 200






4-Color Only Members Non-MembersTwo-page Spread $6,175 $6,915

Full Page $3,710 $4,155

2/3 Page $2,820 $3,245

1/2 Page $2,560 $2,865

1/4 Page $2,075 $2,345

1/6 Page $1,700 $1,905

Premium Positions Members Non-MembersCover 2 $4,345 $4,865

Cover 3 $4,140 $4,635

Cover 4 $4,995 $5,595

Opposite Contents $3,895 $4,360

Logo Listings Members Non-MembersFirst Category $370 $475

Additional Category $185 $235

Electrical Standards & Products Guide

ESPG ad sizes and specifications are the same as electroindustry magazine. Please see page 5 of the media kit for more information.

Submit ad materials to [email protected].

Ad Specifications

NEMA Sales RepresentativeThe Townsend GroupChris RiordanTel: (202) [email protected]

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MORE THAN 100,000 VIEWS

ANNUALLY





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Become an Industry Thought-LeaderOpen to the public, NEMA webinars are one-hour sessions in which experts speak about the hottest topics in the electrical and medical imaging industries. There’s no better way to grab the attention of the influential professionals who need your products and services than by sponsoring a NEMA webinar.

Through our new IoTNOW webinar series, we address the challenges and opportunities posed by increased connectivity and automation in the workplace, in the electric grid, and in smart cities. They include practical guidance on how to develop a systems-based approach to energy efficiency in buildings and how a modernized electric grid can save consumers money. Topics include:

• Augmented Reality• Demystifying Blockchain• Medical Imaging• Big Data Analytics

• Battery Technology• Transportation• 5G Communications• Security

• Smart Manufacturing• Artificial Intelligence• IoT Architecture• Supply Chain Management

For a complete calendar and speaker information, visit

Sponsor a Webinar Today!Contact Chris Riordan at 202-367-2462 or [email protected] for pricing and a complete list of benefits.

nema.org/IoTNOW-Webinars


Also AvailableNEMA will facilitate a webinar featuring your content and subject-matter experts with a project manager to develop the audience, handle all marketing and hosting, and moderate the discussion.

http://www.nema.org/Events/IoTNOW-Webinars


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ts NEMA Annual Membership Meeting

Industry Future Forum

NEMA’s Annual Membership Meeting is an intimate occasion for Member companies to discuss important trends, hear from topical experts, and expand their networks. As a sponsor, you will secure opportunities to reach a critical demographic as well as gain unprecedented access to senior level executives and leaders in the electrical equipment and medical imaging industries.

To learn more about sponsorship opportunities, contact Mallory Rood, Meetings Manager at [email protected], or Kristin Ballance, Sponsorship Manager, at [email protected].

Held in conjuction with the NEMA Annual Meeting, the Industry Future Forum is open to CEOs, presidents, and other C-suite leaders from NEMA Member companies. This forward-looking discussion brings together executives and outside experts to discuss business risks and opportunities presented by disruptive technologies as well as cutting-edge solutions to them.

To learn more about sponsorship opportunities, contact Chris Riordan, National Sales Manager at [email protected].

November 14–16, 2018, La Cantera Resort & Spa, San Antonio, Texas

November 16, 2018, La Cantera

Resort & Spa, San Antonio, Texas


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®

THANK YOU, SPONSORS, for the successful 2017 Annual Membership Meeting

PREMIER SPONSORS

PLATINUM SPONSORS

GOLD SPONSORS

BRONZE SPONSORS

GENERAL SPONSORS

EXCLUSIVE INDUSTRY FUTURE FORUM SPONSOR

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NEMAcasts

NEMA standards play a vital part in the design, production, and distribution of products destined for both national and international commerce. More than 50,000 NEMA standards are downloaded each year and visitors can search for what they need by document number, title or product.

Reach this audience! When you become a sponsor of NEMA standards, your ad will appear next to the document download. Contact Chris Riordan at [email protected] for more information.

NEMAcasts are a great opoortunity for you to stay in front of the ever-growing and ever-changing electrical manufacturing industry.

This exclusive sponsorship opportunity includes:• Company audio recognition in the beginning and end of each NEMAcast• Company logo in and banner ad in the NEMAcast website• Further company sponsorship recognition on YouTube and iTunes through

NEMAcast’s added distribution• Recognition on NEMA’s e-newsletter eiXtra

Contact Chris Riordan at [email protected] to inquire about pricing and for more information about our 2018 schedule.


STARTING AT$4,500

PER MONTH





NEMA Advertising SalesThe Townsend Group

Chris Riordan, National Sales Manager(202) 367-2462

[email protected]

NEMA Headquarters1300 North 17th Street, Suite 900

Arlington, Virginia 22209(703) 841-3200


nema.org/advertise


2018 MEDIA KIT - nema.org · 2018 MEDIA KIT nema.org/advertise electroindustry Connect with 3...

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