Western North Carolina’s source for community news, arts & culture coverage since 1994.

MEDIAKIT

20182018

0202

IT ’S ALL ABOUT COMMUNITY.

Since our launch in 1994, Mountain Xpress has been an active partner in growing Asheville from a sleepy, boarded-up mountain

town to the booming mecca for small business, tourism, arts, culture, and innovative thought that it has become. Throughout

that evolution, Xpress has been committed to covering what matters most locally and serving as a vibrant platform for the

dialogue and idea exchange that keeps this community thriving.

To build community and strengthen democracy by serving an active, thoughtfulreadership at the local level — where the

impact of citizen action is greatest.

Our Mission:

03* Info from 2017 Circulation Verifi cation Council Survery

PRINTREADERS

75,000Weekly Readers

800+ locations across wnc

HOUSEHOLD INCOME

EDUCATION

18-24: 12%25-34: 21%35-44: 26%45-54: 24%55-64: 12%65-74: 2%

Male: 48%Female: 52%

66%:$50K/YEAR +

79%:college

educated

GENDERAGE

X P R E S S R E A D E R S D E M O G R A P H I C P R O F I L E * :

80% of readers frequently purchase products or services from ads seen in Mountain Xpress!*

PRINT DISTRIBUTION

04 * Info from 2017 Circulation Verification Council

800 LOCATIONS • 9 COUNTIES

We proudly display the Circulation Verification Council Logo to signify that the circulation that we present to advertisers is accurate and verifiable by a reliable third-party source.

To build community and strengthen democracy by serving an active, thoughtful readership at the local level — where the impact of citizen action is greatest.

Asheville Arden Black Mountain Hendersonville Weaverville Brevard Waynesville Fletcher Swannanoa Fairview Burnsville Marshall Sylvia Mars Hill Candler Flat Rock Cullowhee Leicester Saluda Horse Shoe Maggie Valley ClydeChimney RockLake Lure Etowah Canton Pisgah Forest Balsam Naples

GROSS AUDITED DISTRIBUTION: 27,226AVERAGE AUDITED CIRCULATION: 24,080

Mountain Xpress has reach!

Our mission

Buy with confidence. We’re verified!

Jeff Fobes : Publisher publisher@mountainx.com 828-251-1333 x109

Susan Hutchinson : Sales Manager

shutchinson@mountainx.com 828-251-1333 x143

association of alternative newsmedia

Asheville

Arden

Saluda

Marshall

Waynesville

Cullowhee

Brevard

Hendersonville

Chimney Rock/Lake Lure

Burnsville

Black Mountain

PRINT RATES

05

• Pricing refers to 4 tabs or fewer. Please

call for pricing on larger inserts

• 26x or more, please call for discount

• 10% discount for nonprofit 501(c)(3)

organizations

20% premium for guaranteed ad positioning. Subject to space/layout availability.

Advertisers able to document their nonprofit tax status qualify for special rates. Ask your Marketing Associate for details.

$1400 Open Rate (per issue)

*Must be run consecutively

(COST PER AD)

Placement

Deadlines

Nonprofits Inserts

• Space Reservation and Art Submission – Thursday, 3 p.m. • Cancellations and Art Approval – Friday, 3 p.m.

After cancellation deadline, advertiser is liable for cost of contracted space. BILLING TERMS: All invoices are due and payable 20 days from the date of the invoice. Accounts not paid within 20 days are subject to a 1.5 percent-per-month service charge (18 percent annual rate). AGENCY COMMISSIONS: Rates are noncommissionable (net).

S=standard • V=vertical • H=horizontalAd Sizes

Full Page

9.9375” x 10.425”

1/2 V

4.9063” x 10.425”

1/4 V

2.3906” x 10.425”

V 1/8 H

V: 2.3906” x 5.15” H: 4.9063” x 2.5125”

1/16 H

V

V: 2.3906” x 2.5125” H: 4.9063” x 1.1937”

3/4 V

7.4219” x 10.425”

1/2 H

9.9375” x 5.15”

1/4 S

4.9063” x 5.15”

3/4 H

9.9375” x 7.7875”

3/8 V

4.9063” x 7.7875”

1/4 H

9.9375” x 2.5125”

Jr. Page

7.4219” x 7.7875”

3/8 H

7.4219” x 5.15

V

H

3/16 S

S: 4.9063” x 3.8313” V: 2.3906” x 7.7875” H: 7.4219” x 2.5125”

Color Rates

CAMPAIGN FREQUENCY

One Time 4-Pack 6

Weeks* 12-PackMonthly

13-Pack Bi-Weekly

13 Week*

26 PackBi-Weekly

26 Weeks* 39-Pack 52

Weeks*

DISCOUNT 7% 12% 12% 16% 20% 25% 30% 35% 40%

SIZE

Back Cover $2,250 $2,093 $1,980 $1,980 $1,890 $1,800 $1,688 $1,575 $1,463 $1,350Full Page $1,365 $1,269 $1,201 $1,201 $1,147 $1,092 $1,024 $956 $887 $8193/4 Page $1,062 $987 $934 $934 $892 $849 $796 $743 $690 $637Junior Page $834 $776 $734 $734 $701 $667 $626 $584 $542 $5011/2 Page $752 $700 $662 $662 $632 $602 $564 $527 $489 $4513/8 Page $593 $551 $522 $522 $498 $474 $445 $415 $385 $3561/4 Page $421 $392 $371 $371 $354 $337 $316 $295 $274 $2533/16 Page $333 $309 $293 $293 $280 $266 $250 $233 $216 $2001/8 Page $241 $225 $212 $212 $203 $193 $181 $169 $157 $1451/16 Page $139 $129 $122 $122 $117 $111 $104 $97 $90 $83

JULY 2018

SPECIAL ISSUES

AUGUST 2018

SEPTEMBER 2018

OCTOBER 2018

NOVEMBER 2018

DECEMBER 2018

04 Mountain Xpress 11 Mountain Xpress18 Mountain Xpress25 Mountain Xpress

01 Mountain Xpress08 BEST OF ISSUE PT. 115 BEST OF ISSUE PT. 222 Mountain Xpress29 Mountain Xpress

05 Mountain Xpress12 Mountain Xpress19 Mountain Xpress26 Mountain Xpress

03 CRAFT WEEK PULLOUT10 WOMEN IN BUSINESS ISSUE17 Mountain Xpress24 ANIMALS ISSUE31 Mountain Xpress

07 Mountain Xpress14 NONPROFIT ISSUE21 Mountain Xpress28 GO LOCAL ISSUE

05 SPECIALTY SHOPS ISSUE12 Mountain Xpress19 SPIRITUALITY ISSUE26 Mountain Xpress

2018 Issue Planner

03 THE HUMOR ISSUE10 Mountain Xpress17 Mountain Xpress24 Mountain Xpress31 WELLNESS ISSUE PT. 1

07 Mountain Xpress14 KIDS ISSUE pt. 121 KIDS ISSUE pt. 228 Mountain Xpress

04 SUSTAINABILITY SERIES11 SUSTAINABILITY SERIES18 SUSTAINABILITY SERIES25 SUSTAINABILITY SERIES

02 NONPROFIT ISSUE09 Mountain Xpress16 Mountain Xpress23 BEER WEEK ISSUE30 Mountain Xpress

06 Mountain Xpress13 Mountain Xpress20 Mountain Xpress27 OPEN FOR BUSINESS ISSUE

JANUARY 2018

FEBRUARY 2018

MARCH 2018

APRIL 2018

MAY 2018

JUNE 2018

07 WELLNESS ISSUE PT. 214 Wellness Series21 Wellness Series28 Wellness Series

Issue dates subject to change 06

We celebrate American Craft Week with this special guide, highlighting

the week’s events and WNC’s legendary craft scene.

EATS & DRINKS GUIDE

PRINTSUPPLEMENTS

07

Annual STANDALONE PUBLICATIONS

CRAFT WEEK PULLOUT

Now in its 20th year, this is the go- to dining guide for those who seek the many treasures of the WNC dining scene.

This is the handy, dandy pocket version of our annual Best of WNC Reader’s poll. In this guide you’ll fi nd the best WNC has to offer in everything from

yoga instructors and bakeries to dentists and craft breweries.

BEST OF WNC: POCKET GUIDE

This joint venture with Asheville Grown highlights the businesses who participate in the Go Local card program. Card holders can invest in their communities and receive

discounts when they patronize participating local businesses.

THE GO LOCAL GUIDE45,000 COPIES • November 28

THE GIVE!LOCAL GUIDE

This is the guide to Mountain Xpress’ Give!Local project. Since it’s inception in 2015, this project—designed to promote end-of-year giving—has helped to raise

over $200,000 for local nonprofi ts!

29,000 COPIES • October 4

85,000 COPIES • May 22

55,000 COPIES • September 25

42,000 COPIES • October 30

AVAILABLE AT 300+ LOCATIONS

VISIT MOUNTAINX.COM/GUIDES FOR DIGITAL GUIDES!

THE GO LOCAL GUIDETHE GO LOCAL GUIDETHE GO LOCAL GUIDE

DESKTOP&TABLET

08

IMPRESSION BASEDWeb Advertising

PENCIL DROP-DOWN

LEADERBOARD

PREMIUMBOX

STANDARDBOX

SKY-SCRAPER

PREMIUMBOX

• Displays in header of every page• IAB Leaderboard (728 by 90 pixels)• $60 per week* *Includes 5,000 impressions. $12 CPM

• Highest placement in sidebar• Secondary sidebar placement• Ads serve simultaneously• IAB Medium Rectangle (300 by 250

pixels)• $75 per week* *Includes 5,000 impressions. $15 CPM

*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher

down the page (may require scrolling to view).

PREMIUM BANNER540 X 120

TARGETING• a specifi c geographical area• at certain times of day only• to specifi c parts of mountainx.com

One of the many advantages of advertising on Mountainx.com is your ability to focus the delivery of your ad to your desired demographics. Our targeting allows your ad’s impressions to serve:

LEADERBOARD

BOX ROADBLOCK

DESKTOP& TABLET

09

SPONSORSHIP OPPORTUNITIESWeb Advertising

PENCIL DROPDOWN• displays under navigation bar• 1140 x 300 pixels• .38% average CTR• $100/day, $500/week

Homepage Sponsorship Rates:

Acceptable formats are GIF (static or animated, no larger than 75k), JPEG and PNG. Video-enabled and third-party ads acceptable, but subject to approval. For more information contact your Marketing Associate or call 251-1333 ext. 320.

*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher

down the page (may require scrolling to view)

• Displays between posted articles and

within article text

• 540x120 pixels• $25/day or $125/week

FULL PAGE TAKEOVER• 1140 x 300 pencil and 400 x 900 side panels• .53% average CTR• $200/day• Call for weekly sponsorship options

Sponsorships are purchased on a daily (24 hour) or weekly basis.

*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher

down the page (may require scrolling to view)

PREMIUMBANNER

Abbreviated Terms: • IAB - Internet advertising board • CTR - Click through rate • CPM - Cost per thousand impressions

39% OF SITE TRAFFIC IS FROM MOBILE DEVICES. MOBILE

AVERAGE CLICK-THRU RATE

.28% 112K+UNIQUE USERS

AVERAGE MONTHlY

MOBILE BIG BOX

MOBILE LEADERBOARD

MOBILE FULL SCREEN SLIDER

318KPAGE VIEWS PER MONTH

• Displays in the news feed of the mobile website• 300 x 250 pixels• $75 per week* (includes 5,000 impressions)

• Displays on the header of the mobile website• 320 x 100 pixels• $75 per week* (includes 5,000 impressions)

• Interactive footer ad displays at bottom of screen and user swipes to pull in full screen ad

• Smartphone static wide banner (320 x 60 pixels) and full screen (360 x 640 pixels)

• Four 25% shares available, $125/week

OF SITE TRAFFIC IS FROM MOBILE DEVICES

SOCIAL MEDIA STATS

27K+FACEBOOK FOLLOWERS

36K+TWITTER FOLLOWERS

4K+MONTHLY NEWSLETTER

SUBSCRIBERS10

The power of web!

Clubland & CalendarEVENTS

desktop view

11

MAIN AD

FEATURED EVENTMobile View

Desktop View

• Clubland & Calendar 12.5% shares: $75/week• Subject to availability

• Featured Event Clubland: $200/week• Featured Event Calendar: $200/week For qualifying events only.

Ads are all responsive to desktop, tablet, & mobile.

Mobile View

Asheville’s go-to source for live music and community events!

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