2018 MEDIA KIT - genomeweb.com · marketing strategies. • Sponsored Webinar Series: Work with...

2018 MEDIA KITMOLECULAR FOCUS. GLOBAL REACH.

2018 MEDIA KIT 2Contact GenomeWeb at [email protected] MOLECULAR FOCUS. GLOBAL REACH.

The Life Science Industry’s HomepageGenomeWeb is the leading online source of news and information for the molecular biology community, spanning basic research to clinical practice.

Our highly engaged audience continues to grow, helping you expand your digital reach in this quickly evolving market.

GenomeWeb Growth*

GenomeWeb is an online news

organization founded in 1997

with the editorial mission to

cover the technologies and

applications spurred by the

initial sequencing of the human

genome. Our reporters produce

must-read journalism that

industry leaders rely on to stay

on top of this dynamic field.

AVERAGE MONTHLY USERS, 2017 YTD (28% increase over 2016)

AVERAGE MONTHLY PAGE VIEWS, 2017 YTD (7% increase over 2016)

269,795763,403

*Source: Google Analytics as of August 2017


Academic/Govt/Nonprofit Research InstitutePharma/Biopharma/Ag-Bio CLIA Lab/Hospital/Medical CenterDiagnostic DeveloperCRO/Genomic Services ProviderInstrument Manufacturer/VendorOther (VCs, consultants, lawers, etc.)

RESEARCH AUDIENCE:111,927 MONTHLY READERS(13% GROWTH OVER 2016)*

CLINICAL LAB AUDIENCE:43,468 MONTHLY READERS(8% GROWTH OVER 2016)* *Source: GenomeWeb Registration Demographics as of August 2017

**Source: Google Analytics as of August 2017 (logged-in users)

Molecular Focus, Global Reach: Audience GenomeWeb’s readers span the full spectrum of the molecular

biology community, from bench researchers to clinicians.

269,795 MONTHLY UNIQUE VISITORS*

67% 21% 12%

AMERICAS

EUROPE

ASIA/OCEANIA

READERS BY GEOGRAPHIC REGION**

TOTAL AUDIENCEBY ORGANIZATION TYPE*

28%

14%

16%

11%

12%

9%

10%


Molecular Focus, Global Reach: Reader Snapshot An Influential Audience, from the Research Lab to the Clinical Setting.

*Source: GenomeWeb Registration Demographics as of August 2017**Source: Google Analytics as of August 2017

***Source: 2016 Email Marketing Metrics Benchmark Study

44,552 Scientist/Researcher

28,167 Department Head/ Principal Investigator/ Professor/Lab Manager

8,615 Physician/Healthcare Provider

14,029 Scientist/Researcher

11,703 Department Head/ Principal Investigator/ Professor/Lab Manager

13,596 Physician/Healthcare Provider

RESEARCH AUDIENCE*111,927 MONTHLY UNIQUE VISITORS

CLINICAL LAB AUDIENCE*43,468 MONTHLY UNIQUE VISITORS

More than half of GenomeWeb’s monthly traffic comes from registered users. These readers are highly engaged:

GENOMEWEB POWER USERS**

Our email news bulletins outpace the Media and Publishing Industry*** in terms of Open Rate and Click-Through Rate

MUST-READ NEWS BULLETINS

Open RateGenomeWeb Daily News 24%

Sequencing Bulletin 33%

Molecular Diagnostics Bulletin 33%

Cancer Bulletin 34%

Media and Publishing Benchmark**** 19.3%

GenomeWeb Daily News subscribers open their bulletins 24% more often than the industry average and subscribers for our topical emails open their bulletins 76% more often than the industry average.

On average, registered users consume 9.1 pages per month

GenomeWeb’s logged-in user segment has grown by 4% year-over-year.

Registered users visit GenomeWeb 3.2 times more often per month than anonymous users

9.1 PAGES

4%

3.2X


Advertising Options for Every Budget

LEAD GENERATIONBANNERS EMAIL LIST RENTAL CUSTOM SPONSORSHIPOPPORTUNITIESBULLETINS

• GenomeWebinars (single-sponsored): Our dedicated webinar team will work with you to co-host and market an informative online seminar program that delivers hundreds of high- quality leads

• Pay-per-lead Offerings: Harness GenomeWeb’s promotional reach to drive traffic to your white papers, application notes, educational videos, and pre-recorded webinars

• Basic banners get your message to the broadest possible audience

• Core Channel banners allow you to target reader interests

• Hypertargeted Channel banners offer precision messaging for niche audiences

• An average of 269,795 unique visitors per month*

• Gain direct access to GenomeWeb’s audience

• Total database size of 198,591 email addresses

• New in 2018! Expanded selection categories

• Sponsored Custom Channel: Delivers full- page-takeover branding, lead generation, and thought leadership positioning on a topic of your choice.

• Sponsored Surveys: Exclusive surveys of the GenomeWeb readership to inform your product- development, R&D, or marketing strategies.

• Sponsored Webinar Series: Work with GenomeWeb to plan and promote an educational online conference series.

• Daily emails – GenomeWeb Daily News and the Scan – reach more than 108,000 unique opt-in readers 15 times per week

• Channel-specific weekly and bi-weekly mailings serve a targeted audience

• Open rates outpace industry benchmarks

*Source: Google Analytics


0 20K 40K 60K 80K 100K 120K

AUTOMATION/ROBOTICS/ENGINEERING

MICROSCOPY/IMAGING

PROTEOMICS/PROTEIN ANALYSIS

RNAI/GENE SILENCING/GENE EDITING

MICROARRAY ANALYSIS

RUN CLINICAL TESTS

GENOTYPING/SNP ANALYSIS

PCR

INFORMATICS/IT/DATA ANALYSIS

DIAGNOSTIC DEVELOPMENT

SEQUENCING

0 20K 40K 60K 80K 100K 120K

MICROBIOLOGY

HUMAN DISEASE (NON-CANCER)

INFECTIOUS DISEASE

DRUG DISCOVERY/DEVELOPMENT

TRANSLATIONAL RESEARCH

CLINICAL TRIALS

EPIGENETICS

CANCER THERAPEUTICS

BIOMARKER DISCOVERY

DIAGNOSTICS DEVELOPMENT

CANCER RESEARCH

CANCER DIAGNOSTICS

An Active Buying Audience

AVERAGE MONTHLY VISITORS BY TECHNOLOGY AREA OF INTEREST*

AVERAGE MONTHLY VISITORS BY APPLICATION AREA OF INTEREST*

RESEARCH AUDIENCE

RESEARCH AUDIENCE

CLINICAL LAB AUDIENCE

CLINICAL LAB AUDIENCE

1) Sequencing2) Informatics/IT/Data Analysis3) PCR4) Genotyping/SNP Analysis5) Diagnostic Development

1) Cancer Research2) Cancer Diagnostics3) Biomarker Discovery4) Cancer Therapeutics5) Diagnostics Development

1) Diagnostic Development 2) Sequencing3) PCR4) Genotyping/SNP Analysis5) Informatics/IT/Data Analysis

1) Cancer Diagnostics2) Diagnostics Development3) Cancer Research4) Biomarker Discovery5) Cancer Therapeutics

TOP FIVE TECHNOLOGY AREAS OF INTEREST*

TOP FIVE APPLICATION AREAS OF INTEREST*

*Source: GenomeWeb Registration Demographics as of August 2016


GenomeWeb Banners: Basic CoverageGenomeWeb’s Basic Banner Positions Offer Maximum Reach

Gain maximum exposure to GenomeWeb’s audience with run-of-site banners, including the home page.

Basic Banner CPM Rates

CAMPAIGNS BEGIN ON 1ST OR 15TH OF THE MONTH

Ad Postition Size CPM: 20KImpressions

CPM: 40KImpressions

CPM: 120K Impressions

CPM: 240KImpressions


Leaderboard 728 x 90 $88.00 $80.00 $76.25 $72.50 $68.75

Small Rectangle (1 & 2) 180 x 150 $37.50 $34.50 $32.50 $31.25 $30.00

Skyscraper 160 x 600 $55.00 $50.00 $47.50 $45.00 $42.50

Large Rectangle 1 300 x 250 $88.00 $80.00 $76.25 $72.50 $68.75


Footer 728 x 90 $27.50 $25.00 $23.75 $22.50 $21.25

Text Sponsorship 250 characters $500 per month, 710,000 run-of-site impressions

Further details on Basic Channel pricing are on page 18 and specifications are on page 20.

FOOTER

LEADERBOARD

SMALLREC 1

SKYSC

RAPER

LARGEREC 1

LARGEREC 2

SMALLREC 2


GenomeWeb Banners: Core ChannelsTargeted Messaging on GenomeWeb’s Most Popular Content Channels

Core ChannelsChannel For Readers Following

Sequencing NGS technologies, RNA-seq, clinical sequencing, sample prep

Molecular Diagnostics Lab-developed tests, emerging diagnostic technology, regulatory and reimbursement issues

Cancer Cancer research, liquid biopsy, cancer risk testing

PCR qPCR, digital PCR, amplification, point-of-care testing platforms

Clinical Sequencing Sequencing-based testing, NGS gene panels, diagnostic exomes

Gene Editing/Gene Silencing CRISPR, gene editing, RNAi

Infectious Disease Research and diagnostic development for pathogenic diseases

Informatics Bioinformatics, software, genome analysis, variant classification, IT

Microarrays & Multiplexing Microarrays, multiplexing, genotyping, cytogenetics, gene expression profiling

Proteomics & Protein Research Protein analysis, clinical proteomics, biomarkers

Applied Markets Genomics in the Ag-Bio, Veterinary, Forensics, Food Safety, and Environmental Testing markets

Core Channel CPM Rates



CPM: 15KImpressions


CPM: 90KImpressions


Leaderboard 728 x 90 $127.75 $116.00 $109.75 $105.00 $100.00


Skyscraper 160 x 600 $110.00 $100.00 $95.00 $90.00 $86.00



Footer 728 x 90 $71.00 $64.50 $61.25 $58.00 $55.00Further details on Core Channel pricing are on page 18 and specifications are on page 20.


Hypertargeted Channel CPM Rates


Postition Size CPM

Leaderboard 728 x 90 $147.00

Small Rectangle (1 & 2)

180 x 150 $106.00

Skyscraper 160 x 600 $126.50

Large Rectangle 1 300 x 250 $147.00


Footer 728 x 90 $81.75

GenomeWeb Banners: Hypertargeted ChannelsNEW! Get the Most out of your Marketing Budget on

GenomeWeb’s Niche Content ChannelsHypertargeted banner placements ensure your message reaches the right audience.

Channel For Readers Following

Autoimmune Disease Research and diagnostics in autoimmune disorders including rheumatoid arthritis, lupus, multiple sclerosis, and more

Biomarker Discovery & Validation

Technologies and the latest developments in biomarker discovery and validation for research and diagnostic use

Cardiovascular Disease Cardiovascular research, molecular diagnostics, and pharmacogenomic tests for coronary artery disease, congenital heart defects, and more

Cell Biology Research Stem cell research, cell sorting platforms, circulating tumor cells, cell lines, flow cytometry

Drug Discovery & Development

Drug screening, clinical trials, companion diagnostics, immunotherapy, personalized therapies

Epigenetics Research Epigenetic profiling tools and applications, DNA methylation, histone modifications, epigenetic disorders

Gene Expression Research RNA-seq, gene expression profiling, transcriptome sequencing

Genetic Research Genome-wide association studies, genotyping, metagenomics, basic research

Inherited Disease Mendelian diseases, hereditary cancer, variant classification, cystic fibrosis testing

Mass Spec Mass spectrometry technology and applications

Metabolic Disease Research and diagnostics for metabolic disorders and metabolic diseases

Neurological & Psychological Disease

Genomics and genetics research and diagnostic developments in neuroscience

Reproductive Health Noninvasive prenatal testing, carrier screening, preimplantation genetic screening

Sample Prep DNA library prep, labeling, extraction, automation, protein purification and enrichment

Further details on Hypertargeted Channel pricing are on page 18 and specifications are on page 20.


• Curated digest of journal, blog, and news content• Delivered once each weekday• 110,000 subscribers• Open rate: 24%• 00,000 average impressions per sponsorship

GenomeWeb Daily Bulletin SponsorshipsThe Most Read Email Bulletins in Life Science

Tap into the industry’s most loyal email audience. Three daily bulletins reach nearly 100,000 readers each weekday.

Daily News Per-Bulletin Rates

468 x 60 Text or HTML Ads

Ad Postition 1X 3X 6X 12X 18X

Top Positon $730 $695 $655 $625 $585

Middle Position $495 $470 $445 $420 $395

Bottom Positon $295 $280 $265 $250 $235

"All Tops" Bulletin Sponsorship Package

Top Positions in Daily News and The Scan

Bulletin 6 Tops$3,195

12 Tops$6,195

18 Tops$8,795

24 Tops$11,495

Daily News 3 ads 6 ads 9 ads 12 ads

The Scan 3 ads 6 ads 9 ads 12 ads

The Scan Per-Bulletin Rates



Top Positon $515 $495 $470 $440 $415

Middle Position $350 $335 $315 $300 $280

Bottom Positon $195 $185 $175 $165 $155

See pricing details on page 19 for package rates and frequency discounts. Bulletin ad specifications are on page 21.

• The industry’s leading source for breaking news• Delivered twice daily each weekday• 108,000 subscribers• Open rate: 24%• 00,000 average impressions per sponsorship

TOP POSITIONTOP POSITION

MIDDLE POSITIONMIDDLE POSITION

BOTTOM POSITIONBOTTOM POSITION


GenomeWeb Topical Bulletin SponsorshipsTopic-focused weekly and twice-weekly news bulletins help you target thousands of

readers in academic, non-profit, biopharma, and clinical lab organizations.

Twice-Weekly Bulletins

For Audiences Following Send Days Subscribers Open Rate

Sequencing NGS technologies, RNA-seq, clinical sequencing Tuesdays, Fridays 37,812 33%

Molecular DiagnosticsLab-developed tests, emerging

diagnostic technology, regulatory and reimbursement issues

Mondays, Thursdays 31,669 33%

Cancer Cancer research, liquid biopsy, cancer risk testing Mondays, Thursdays 35,114 34%

Weekly Bulletins

For Audiences Following Send Days Subscribers Open Rate

PCR qPCR, digital PCR, amplification, point-of-care testing platforms Wednesdays 27,385 30%

Informatics Bioinformatics, software, genome analysis, variant classification, IT Wednesdays 24,968 19.7%

Proteomics Protein analysis, clinical proteomics, biomarkers Tuesdays 10,326 29%

Topical Email Bulletin Rates 468 x 60 text or HTML ads

Position Price per Bulletin

Top Position $450

Middle Position $350

Bottom Position $195

60% growth in Sequencing Bulletin subscribers year-over-year.

47% growth in Cancer Bulletin subscribers year-over year.

29% growth in Molecular Diagnostics Bulletin subscribers year-over-year

*Source: SilverPop 2015 Email Marketing Metrics Benchmark Study


Academic/Govt/Nonprofit Research InstitutePharma/Biopharma/Ag-Bio CLIA Lab/Hospital/Medical CenterDiagnostic DeveloperCRO/Genomic Services ProviderInstrument Manufacturer/VendorOther (VCs, consultants, lawers, etc.)

Lead Generation: GenomeWebinarsOur Turnkey Webinar Program Gives You Direct

Access to GenomeWeb’s Global AudiencePut GenomeWeb’s digital marketing presence to work for you with a sponsored GenomeWebinar.

You’ll receive hundreds of fully qualified leads as well as four months’ worth of branding.

GENOMEWEBINAR ATTENDEE PROFILE*

*Registration demographics for 12,256 unique GenomeWebinar attendees as of August 2017.

527 775 69%

Average Total Registrants

Average Total Leads (including on-demand leads)*

of GenomeWebinar attendees are potential buyers of life science tools and technologies

GENOMEWEBINAR SPONSORS RECEIVE:• More than $30,000 worth of online branding (banners, bulletins, email blasts) during the promotional period.• Dedicated webinar coordinator for a 100% turnkey experience. • Ability to customize registration form questions in order to qualify leads.• Copies of all marketing materials for internal promotion, including custom landing page URL.• Detailed attendance report breaking out attendees, engagement, event activity, and more.• Copy of MP4 recording of webinar to host on your site.

22%

13%

19%

15%

4%

16%

11%


Lead Generation: GenomeWebinarsOur dedicated GenomeWebinar team handles all the details to ensure a

smooth event and a highly engaged audience. We work with you to plan and execute a seamless webinar and deliver hundreds of qualified leads.

Planning begins months before the webinar date in order to ensure a smooth event and meet your lead-generation goals.

• GenomeWeb provides a dedicated webinar coordinator who handles all logistical details related to the event. • Our coordinator will liaise with GenomeWeb’s editorial team to help develop the theme with you, create any audience surveys, and work with all panelists to prepare them for the event.

GenomeWeb provides three staffers to host the live event:

• A webinar coordinator who handles all logistics and ensures panelists are prepared.• A moderator from our editorial team who introduces the panelists and conducts the Q&A session.• A senior editorial staffer to help triage audience questions and assist with the Q&A session.

The sponsor receives a comprehensive report including:

• Contact details of all registered delegates.• Indication of who attended and their attention level.• Details of all questions asked throughout the event.• Results of surveys or polls conducted during the event.

$15,000 per webinar. $12,500 per webinar for 2 or more per year and for clients qualifying for GenomeWeb’s value-added program.

Each GenomeWebinar includes a comprehensive marketing program to encourage delegates to register for the live event. All creative materials are supplied by our in-house design team.

The marketing program includes:

• Banner ads for the webinar that start running on genomeweb.com four to eight weeks prior to the live date. • Minimum of five dedicated email blasts to drive registration: more than 50,000 names in total.• Text and HTML ads in our daily and weekly email bulletins: minimum of eight ad placements.• Two reminder emails prior to the live event.• A follow-up email to all registrants after the live webinar with a link to the on-demand version.

PRE-EVENT: LIVE EVENT:

POST EVENT:

PRICING:

MARKETING PROGRAM:

The webinar will be available through GenomeWeb’s Webinar channel and promoted for two months via our daily email bulletins.


Pay-Per-Lead Options: White Papers & Webinar LibraryTwo Pay-Per-Lead Offerings

GenomeWeb’s pay-per-lead offerings get your white papers, application notes, pre-recorded webinars, and educational

videos into the hands of potential customers.

• All white papers and videos are hosted on our site and promoted with individual ads in our daily emails.• Leads, with detailed demographics, are delivered upon download.

WHITE PAPER SPECIFICATIONS:• Submit a PDF of your white paper or application note, along with a brief abstract. • Content must have scientific value. Purely promotional materials will not be accepted.• Please ensure that all copy is edited and proofread prior to submitting. • GenomeWeb reserves the right to refuse materials that do not meet the above conditions.

WEBINAR LIBRARY SPECIFICATIONS:• Submit your pre-recorded webinar or educational video (MP4 format, maximum 512 MB file size), along with a brief abstract and speaker bios.• Please ensure high quality sound and video.• GenomeWeb reserves the right to refuse materials that do not meet the above conditions.

NO UP-FRONT COSTS!Pay only for the leads you receive on a monthly basis

Tip: Post as many white papers or pre-recorded webinars as you want! More variety for readers will result in more downloads and more qualified leads, and it’s a great way to promote multiple product lines.

PRICING: $25 PER LEAD


Email List RentalDeliver Your Message Directly to the GenomeWeb Audience

GenomeWeb’s list rental program gives you direct access to our engaged audience. GenomeWeb readers are found in biopharmaceutical companies, research universities, biomedical institutes, and government laboratories. More than three-

quarters of readers are involved in the purchasing process for scientific tools and technologies. Typical job functions include scientists, researchers, principal investigator, lab manager, physician, lab technician, and physician/healthcare provider.

NAMES IN LIST RENTAL DATABASE

198,591 AREA OF INTEREST:• Biomarker Discovery• Cancer Diagnostics• Cancer Research• Cancer Therapeutics• Diagnostics/Companion Diagnostics Development• Drug Discovery/Development• Epigenetics• Gene Editing/Gene Silencing• Genotyping/SNP Analysis• Human Disease (Non-cancer)• Infectious Disease• Informatics/IT/Data Analysis• Microarray Analysis• Microbiology• PCR• Proteomics/Protein Analysis• Sequencing• Translational Research

ORGANIZATION TYPE:• Pharmaceutical/ Biopharmaceutical Company • Ag-Bio Company• Contract Research Organization• Genomic Services Provider• Diagnostic Developer• Core Lab• Academic/University/Nonprofit Research Institute• Government Agency• Reference/Clinical Lab/Hospital CLIA Lab• Medical Center/Hospital

GEOGRAPHY:• United States• Europe• Asia

EXPANDED SELECTION CATEGORIES FOR 2018!

Ask your ad sales

manager for a complete

data card with details for

all selection categories.

PRICING:Base Price: $450/M (includes interest area selection)

Additional selection: $50/MSuppression List Comparison: $150/file


Sponsorship Opportunities: Custom ChannelA Sponsored Custom Channel is an unprecedented opportunity

to align your message with GenomeWeb content. Partner with GenomeWeb for this 12-month program to create an educational online content hub on a topic of your choice!

• Highlights your educational resources alongside GenomeWeb’s value-added content.

• High-visibility branding and lead-generation offering that promotes your white papers, videos, application notes, and other resources.

• Delivers a convenient, online portal for GenomeWeb readers interested in staying abreast of news and resources on your topic of choice.

• Exclusive sponsorship: All inventory on the channel home page and article pages will be reserved for your advertising creative and downloadable resources for a 12-month term.• Real-time curated news feed: GenomeWeb editors will hand-select articles that will appear on this channel (based on criteria to be determined via scoping discussions with GenomeWeb).• Custom resource eblasts: GenomeWeb will send six eblasts during a 12-month period highlighting your downloadable resources alongside curated GenomeWeb content.• Comprehensive marketing plan: GenomeWeb will create and run ads on website and in email bulletins driving traffic to the channel home page and to individual downloadable resources. Additional marketing includes AdWords, social media, paid media, and promotion at conferences.• Sponsored Custom Channel: Delivers full-page-takeover branding, lead generation, and thought leadership positioning on a topic of your choice.

GENOMEWEB WILL LEVERAGE ITS EXISTING CONTENT CHANNEL ARCHITECTURE TO BUILD A CUSTOM CHANNEL ON A TOPIC OF YOUR CHOICE WITH THE FOLLOWING FEATURES:

SPONSORON-DEMAND

WEBINARDOWNLOAD

LOGO

SPONSORON-DEMAND

WEBINARDOWNLOAD

LOGO

SPONSORON-DEMAND

WEBINARDOWNLOAD

LOGO

DOWNLOADLOGOSPONSOR BANNER AD

SPONSORWHITEPAGES

DOWNLOAD

LOGO

SPONSORWHITEPAGES

DOWNLOAD

LOGO

SPONSORWHITEPAGES

DOWNLOAD

LOGO

SPONSORWHITEPAGES

DOWNLOAD

LOGO


Sponsorship Opportunities: Surveys and Webinar Series

Work with GenomeWeb to design a survey of our audience to inform your R&D, business development, or go-to-market strategy.• Gather valuable market intelligence directly from GenomeWeb’s readership with a custom survey.• GenomeWeb’s editorial and marketing teams will work with you to develop a survey that will deliver valuable insights to your internal teams.• Turnkey offering: GenomeWeb designs and hosts the survey, manages eblasts, analyzes the data, and produces a printer-friendly detailed report.• Marketing plan add-on available to promote report via GenomeWeb, or sponsor can limit to internal use.

Get more out of GenomeWeb’s premier lead-generation offering by sponsoring a multi-webinar series.• GenomeWeb will work closely with you to plan an educational webinar series designed to deliver a highly engaged audience.• Webinars are marketed as a series in order to maximize audience awareness of upcoming webinars and on-demand recordings of prior webinars in the series, generating more leads throughout the course of the series.• GenomeWeb editors will aid in recruiting high- profile speakers on the series topic. • Pricing discount for series versus à la carte webinar offering.

GENOMEWEB SPONSORED SURVEYS GENOMEWEB SPONSORED WEBINAR SERIES


FOOTER

LEADERBOARD

SMALLREC 1

SKYSC

RAPER

LARGEREC 1

LARGEREC 2

SMALLREC 2

Core Channel CPM Rates



CPM: 15KImpressions


CPM: 90KImpressions


Leaderboard 728 x 90 $127.75 $116.00 $109.75 $105.00 $100.00


Skyscraper 160 x 600 $110.00 $100.00 $95.00 $90.00 $86.00



Footer 728 x 90 $71.00 $64.50 $61.25 $58.00 $55.00

GenomeWeb Banner Pricing

Basic Banner CPM Rates



CPM: 40KImpressions




Leaderboard 728 x 90 $88.00 $80.00 $76.25 $72.50 $68.75


Skyscraper 160 x 600 $55.00 $50.00 $47.50 $45.00 $42.50



Footer 728 x 90 $27.50 $25.00 $23.75 $22.50 $21.25

Text Sponsorship 250 characters $500 per month, 710,000 run-of-site impressions

Hypertargeted Channel CPM Rates


Postition Size CPM

Leaderboard 728 x 90 $147.00

Small Rectangle (1 & 2)

180 x 150 $106.00

Skyscraper 160 x 600 $126.50



Footer 728 x 90 $81.75


GenomeWeb Bulletin Pricing

Daily News Per-Bulletin Rates

AVERAGE OF 20,600 IMPRESSIONS PER PLACEMENT 468 x 60 Text or HTML Ads


Top Positon $730 $695 $655 $625 $585

Middle Position $495 $470 $445 $420 $395

Bottom Positon $295 $280 $265 $250 $235

"All Tops" Bulletin Sponsorship Package

Top Positions in Daily News and The Scan

Bulletin 6 Tops$3,195

12 Tops$6,195

18 Tops$8,795

24 Tops$11,495

Daily News 3 ads 6 ads 9 ads 12 ads

The Scan 3 ads 6 ads 9 ads 12 ads

The Scan Per-Bulletin Rates

AVERAGE OF 18,250 IMPRESSIONS PER PLACEMENT 468 x 60 Text or HTML Ads


Top Positon $515 $495 $470 $440 $415

Middle Position $350 $335 $315 $300 $280

Bottom Positon $195 $185 $175 $165 $155

Topical Email Bulletin Rates


Ad Postition Price per Bulletin

Top Positon $450

Middle Position $350

Bottom Positon $195

BULLETIN SPONSORSHIP RATES BULLETIN SPONSORSHIP PACKAGES

SPECIAL NOTES • Per-bulletin middle position bookings earn a complimentary bottom position. Complimentary positions must run in the same year as the middle position.• Bulletin link longevity: bulletin links remain live for one week from the day the bulletin runs.• All bulletin purchases combine for frequency discounts.


Important note for HTML 5 ads: The ability to accurately measure when a consumer clicks the ad (clickthrough) is a critical feature of any ad server. Ad servers must be able to identify the click destination of the ad and swap it out with something it can control, most commonly a redirect URL that, when initiated, logs the click. In order to record clickthroughs, the ad server, the publisher and any other parties involved must be able to recognize the code identifying the click and its destination through a standard format.

The following examples are methods for applying the clickTag variable within the ad creative:var clickTag = “www.example.com”;

Click destination methodsAds must use the clickTag variables as the destination of the click event, whether handled by anchor tags (<a>), window.location, window.open, or any other method of navigating the user.

When using this variable upon click, if you use an anchor tag, we require setting the target attribute to “_blank”. This ensures that the click destination opens in a new page or tab.

<a href=(the URL of the clickTag) target=“_blank”> </a>

A typical way to utilize the clickTag variable is to give the anchor tag a unique id and assign the href dynamically after page load via Javascript:

To leverage Javascript’s window.open method within the HTML:<a href=“javascript:window.open(window.clickTag, ‘_blank’)”</a>

Multiple Clickthrough URLsIn instances of multiple clickthrough urls within the same ad, enumerate click tags as follows:clickTag0, clickTag1, clickTag2

Click tags should be placed in the .html file without minification or obfuscation. This helps the ad server find the variable easily so that it can substitute the correct value.

AD SPECIFICATIONS:

BANNER SIZES BY POSITION: Leaderboard, Footer: 728 x 90 Small Rectangle (1&2): 180 x 150 Skyscraper: 160 x 600 Large Rectangle (1&2): 300x250Text Sponsorship: 250 charactersACCEPTED FORMAT: HTML 5,JPG, GIF, animated GIF, Flash, One link per banner ad. DEADLINE AND DELIVERY: All materials are due by 6 pm EST on the Monday of the week prior to your ad's scheduled run. Submit materials to [email protected]

FREQUENCY DISCOUNTS: Channel and Basic Banner purchases are counted separately for frequency discounts.

Q4 2016 bookings count towards 2017 frequency rates for bookings completed before March 31, 2017.

NOTE: Maximum purchase of 120,000 impressions in a given 30-day period for Basic Banner campaigns. Please check with your sales representative for limitations on Channel Banner purchases.

HTML <a id=”clickArea” target=”_blank”></a>

Javascript var clickArea =

document.getElementById(“clickArea”);

clickArea.href = clickTag;

GenomeWeb Banner Specifications


BULLETIN TEXT ADS: Text Ads should be submitted in the following format:Hed [ 70 character limit, including spaces, no breaks]Subhed (optional) [ 70 character limit, including spaces, no breaks ]Body [60 word limit, no more than 3 breaks, 4 if no subhed]One Call-to-Action link: please highlight or underline in copy

Example format for Advertisers submitting text ad copy:Hed: Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elit Sed Do EiusmodSubhed: Tempor Incididunt ut Labore et Dolore Magna Aliqua quis NostrudBody: Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.

PLEASE NOTE: We are not responsible for the appearance of any special or HTML-based characters showing up properly in a text ad. Some browsers will not display them as intended and others will substitute alternative characters and we have no control over this. Examples include: superscript TM, gendered apostrophes or quotation marks, and the circled C and R in copyright registration marks.

BULLETIN BANNER ADS: All positions are 468 x 60. Acceptable formats are JPG and GIF. Note that while we accept animated GIFs they do not render completely in Outlook 2007.

DEADLINES: All materials are due by 6 pm EST on the Monday of the week preceding your scheduled ad.

Ad materials that are not compliant with our specifications are considered outstanding. In instances where materials are not specification compliant or are outstanding clients will be invoiced at the contracted rate and the ad will not run.

DELIVERY: Email materials to [email protected]

GenomeWeb Bulletin Ad Specifications


Contacts

GenomeWeb LLC 40 Fulton St., 10th Floor New York, NY 10038

AD SALES BILLING

AD TRAFFICKING

GENOMEWEBINARS

Greg Anderson COO/[email protected] Tel: 212-651-5632Cell: 917-628-5903

Judy BlockAssociate [email protected] Office: 212-651-5629Cell: 917-446-3219

Victoria MaherEast Coast Media Sales [email protected] Office: 212-651-5613MA Office: 508-928-1255Cell: 774-210-0020

Carla LiraMidwest Sales [email protected] Office: 212-651-5601CO Office: 303-404-2038Cell: 303-378-6284

Arlene NelsonInternational Ad Sales Manager, EMEA, [email protected] Office: 212-651-5615NJ Office: 201-891-3018Cell: 201-788-1971

Margarita SerranoSales [email protected]: 212-651-5625

Maggie GrennesSales [email protected]: 212-651-5614

Geoff O’[email protected]: 212-651-5622Fax: 212-269-3686

Alison BakshWebinar/Event [email protected]: 212-651-5621

Send all ad materials to: [email protected]

2018 MEDIA KIT - genomeweb.com · marketing strategies. • Sponsored Webinar Series: Work with...

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